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Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Welcome!
7:30 AM - 8:00 AM Registration and Breakfast8:00 AM - 9:20 AM IDC Analyst Presentations
9:20 AM 10:00 AM Analyst Panel Discussion10:00 AM - 10:30 AM Networking with IDC Analysts
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Copyright 2009 IDC. Reproduction is forbidden unless authorized. All rights reserved.
Beyond Early Adoption:New Perspectives on Consumer Segmentation
Alicia Dowdell
Director
Computing and Consumer Primary Research
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Todays sessionTodays session
Challenge of current consumer segmentations
Where todays models leave behind consumers
Segmentation based on attitudes
Why segmentation still matters
IDCs latest global research Drivers of consumer segmentation
New opportunities to reach consumers
Where and how you can better serve consumers
Q&A
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CE and ConsumerSegmentation
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Traditional consumer segments shifting
as new devices are rapidly adopted
Traditional consumer segments shifting
as new devices are rapidly adopted
Families
Retirees
Still late
adopters?
Professionals(prosumers)
Early adopters
Who elsebesides affluent,
younger males?
Teens and pre-teens
Young adults or
millenials
Techiesdifferent thaninnovators that
came beforethem?
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Models based on demographics and
adoption leave questions unanswered
Models based on demographics and
adoption leave questions unanswered
What happens to earlyadopters and innovatorsas markets mature?
Where are the 70% majoritynow how do they act andwhy?
How do consumer attitudesimpact CE adoption whatare we missing?
What can consumers feelings and attitudes tell us about howmarkets will diversify, thrive, or decline?
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IDC designed research to understand
consumer attitudes and ownership
IDC designed research to understand
consumer attitudes and ownership Australia
Belgium
Japan
Brazil
Canada
Netherlands
Saudi Arabia
Singapore
South Korea
Sweden
Switzerland
United ArabEmirates
United Statesof America
Source:/Notes:
Italy
Mexico
Norway
Poland
Russia
China
Denmark
France
Germany
India
Taiwan
UnitedKingdom
Thailand
* Structured survey fielded online November December 2008 (total N = 31,231 consumers aged 18 +)
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Consumer feelings, responsibility, and
satisfaction w/CE drove analysis
Consumer feelings, responsibility, and
satisfaction w/CE drove analysis
Principal component (factor) analysisPrincipal component (factor) analysis
2 Step Cluster Analysis
Attitudes, responsibility,& feelings
Satisfaction(select devices, services)
ConsumerScape 360ConsumerScape 360 research findingsresearch findings
Methodsof
analysis
Segmentation analysis (5 consumer segments)Segmentation analysis (5 consumer segments)
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Consumer feelings, responsibility, and
satisfaction w/CE drove analysis
Consumer feelings, responsibility, and
satisfaction w/CE drove analysis
Principal component (factor) analysis
ConsumerScape 360 research findings
Methodsofanalysis
How do you think and feel aboutCE and technology?
How do you feel about makingdecisions about CE devices andservices for your household?
What statement best describeshow you select a new CE devicefor your personal/HH use?
Who in your HH is primarilyresponsible for setting up, fixingproblems and/or managing thecomputer (including Internet)?
How likely are you to recommendyour brand/provider to someoneyou know (family member, friend,
co-worker, etc)? (Scale of 1 - 5,5 = Very likely/definitely)
TV service provider
Internet service provider
Mobile phone services provider Brand / manufacturer of MP3
player
Brand / manufacturer of computer(desktop, laptop/notebook)
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Cluster analysis revealed 5 segments,
comprising ~92% of the total sample
Cluster analysis revealed 5 segments,
comprising ~92% of the total sampleCluster 1: Confident, experiments
Excited about experimenting/using new consumer electronics and technology
24%
Cluster 2: Comfortable, networks
Looks for advice / example of others and wait to replace than upgrade
17%
Cluster 3: Networks for CE Needs Solid understanding of how to meet HHs needs for CE, technology
21%
Cluster 4: Practical, in charge
Gathers/needs information before buying something new
21%
Cluster 5: Cautious, Brings Office Tech Home
Watches others / in person demonstration before buying new devices
17%
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Segments behaved in both expected
and surprising ways
Segments behaved in both expected
and surprising ways Confident segments tended
to be younger (< 45) withmore men than women.
In contrast, Practicalsegment included morewomen (including youngwomen).
More consumers in earlyadopter or innovator typesegments maintained CEbudget for 2009.
Confident/comfortable
segments more likely toexpress optimism aboutearning potential going intonew year.
No one segment dominated byworkers vs. students / retirees/ etc.
Majority segments wereproportionate by gender andage, and included HHs withand without children.
Pervasive use of mobile
devices more consumers onthe go regardless of segment.
Many made recent CEpurchases (TV, MP3 players,or mobile phones /
smartphones) Similar penetration of digital
TV, DVD, other CE technology(although some TV sizestended to be larger screens)
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Level of satisfaction across services and
devices varied among segments.
Level of satisfaction across services anddevices varied among segments.
Source: IDC, 2007
71%
67%
66%
66%
58%
Desktop
82%
76%
76%
76%
66%
Laptop /Notebook
66%68%68%60%Cautious
54%59%60%51%Practical
68%68%70%60%Networks
64%67%69%59%Comfortable
73%70%72%64%Confident
MP3InternetMobileTV
Top box analysis (% consumers within segment who definitely or werelikely to recommend their provider or brand) revealed several gaps.
Understanding which consumers need what types of service includingtechnical support can improve loyalty and reduce churn.
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Essential guidanceEssential guidance
Segmentation analysis revealed differences in how consumersthink and feel about technology that cut across gender, age,and other demographic lines.
Important aspects of consumer experience to address include:
1. How they choose consumer electronics for themselves / theirhousehold.
2. Whos responsible for managing CEs and services (and why).
3. How confident or comfortable (or not) consumers feel aboutmaking decisions regarding CE and services.
4. What role new technology plays in their household and wherethey look and turn for experience and information.
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Next stepsNext steps
Weight data from 26 country research for use across IDCConsumer programs
HH profiles by CE ownership, usage of services, online behavior, etc
Examine segment behavior by country in ConsumerScape 360
Continue to flesh out segment profiles
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Questions?Questions?
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Appendix:Attitude questions by segment
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Which of the statements best describes how you thinkand feel about consumer electronics or technology?Which of the statements best describes how you thinkand feel about consumer electronics or technology?
Sample Size = 28718
24%38%
13%
50%38%25%
38%27%
100%
45%
22% 16%
50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Practical Networks Cautious Comfortable Confident
I do not think about technology or CE muchI only change devices, technology, or services as a replacement
I am personally excited about t rying new technology/like to experimentI wait to buy anything for personal use until I have a chance to try it at school/workI rely strongly on the advice and example of friends and family
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In your household, how do you make decisions aboutbuying consumer electronics like TVs, stereos, or video
players?
In your household, how do you make decisions aboutbuying consumer electronics like TVs, stereos, or videoplayers?
Sample Size = 28718
45%
28%
53%58%
66%
55%
72%
47% 42%34%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Practical Networks Cautious Comfortable Confident
I am the one who makes the decisions. I share responsibility for both decisions and payment.
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How do you feel about making decisions about consumerelectronics and services for your household?How do you feel about making decisions about consumerelectronics and services for your household?
Sample Size = 28718
18%
34%42%
58%
58%
52%
58%
42%
83%
23%
13%17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Practical Networks Cautious Comfortable Confident
I find it a challenge. I don't always feel confident about
OK - I need and expect to get information before I am ready
Good I understand what we need and know where and how to f
Very confident - I understand new technology and know what I
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Which of the following statements best describes the wayyou think about and buy products and services?Which of the following statements best describes the wayyou think about and buy products and services?
Sample Size = 28718
10%
15%
15%
19%
25%
80%
81%
78%
76%
74%
9%
4%
6%
5%
1%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Practical
Networks
Cautious
Comfortable
Confident
If I really want something I will buy it regardless of price I like to shop around for the best price
I only buy something after it goes on sale I do not usually buy things for myself
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What statement best describes the way you select a newelectronic device for personal use or for your household?What statement best describes the way you select a newelectronic device for personal use or for your household?
Sample Size = 28718
33%39%
17%
52%46%
29%
37%
17%
48% 54%8%
23%
38%
16%
43%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Practical Networks Cautious Comfortable Confident
%o
fR
espondents
I need to hold or handle something in person I am comfortable ordering something after reading a descript ion
I would buy after watching a demo on TV/video I am OK if I watch another person use it first
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Who in your household is primarily responsible for settingup, fixing problems, or managing the computer / internet?Who in your household is primarily responsible for settingup, fixing problems, or managing the computer / internet?
Sample Size = 28718
65%
88%100% 100%
18%
54%
6%
10%
15%
10%19% 6%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Practical Networks Cautious Comfortable Confident
I do Another adult in my HH
Child (13 or older) Professional or service provider
Something else (who?) A friend or relative visits to help
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The Coming Reality of Internet Video inthe Living Room
Greg Ireland
Research Manager
Consumer Markets: Video
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So many possibilitiesSo many possibilities
Market drivers
The Internet video success story of 2008 was Hulu Now we have Netflix coming to devices
Cable VOD still doesnt have the right content
This means the coming of age of the DMA!
Network-enabled Video Device Shipments (,000)
0
10,000
20,000
30,000
40,000
50,000
60,000
2007 2008 2009 2010 2011 2012
DMAs and Media Servers
DVD
HDTV
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Whatchootalkin bout?Whatchootalkin bout?
These things have failed in the past!
Consumers arent really interested! Other connected devices make more sense!
Traditional service providers will rule the day!
Cmon, the economy stinks!
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DMAs have failed in the pastDMAs have failed in the past
True, but
Two buckets of DMAs in the past
Those that connect to the PC Those that connect to useless content
Whats different now? Connectivity direct to BB content
Content is from established content destinations
And its content people want
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Consumers arent really interestedConsumers arent really interested
Explaining new consumption paradigms isnt always easy
Early implementations did little to drive interest
Expensive devices No real content, or limited content
No prior consumer relationship with content providers
But, consumers are watching more TV shows and movies online There is interest in viewing this content in the living room
This is content that often isnt available from cable
New devices can build on existing and growing consumer
association with established content providers
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Other connected devices make senseOther connected devices make sense
But
Connected TVs are caught in a replacement cycle dilemma
Network-enabled Blu-ray makes tons of sense, but doconsumers believe that Blu-ray itself makes sense?
Game consoles perhaps the best positioned, but limited appeal
to non-gaming households
Meanwhile
DMAs can be lower cost And promoted specifically as content acquisition devices
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Service providers are well positionedService providers are well positioned
But
Will they get their act together?
Slow to move the right content onto VOD
Much of what they have is still SD
Who believes that the integration of BB video and the STB willtake place soon? Or be a viable solution?
The battle between content companies and service providers is
going to get more tense, and content companies have a lot ofleverage
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Impact of the economic turmoilImpact of the economic turmoil
First the bad news
Cuts in innovation expected in 2009
CE focus on existing product lines
Consumer spending under pressure
But
Home-based entertainment value proposition
Evolution of existing behavior transition
Innovative products are still emerging as leaders work to createnew consumer experiences
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Playing in the sandboxPlaying in the sandbox
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Things to considerThings to consider
Future outlook
Still not a mass market opportunity
Traditional cable services arent going away any time soon
Pay TV providers do have much to lose, but can work to protectthemselves from the over the top threat
but
2009 wont be a lost year for consumer behavior evolution
Coming out of the recession, dont count out those DMAs
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QuestionsQuestions
Contact me at:
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Customer Support and The Digital HomeAre Technology Players Ready to face the Coming Storm?
Matt Davis
Program Director
Multiplay Services
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Todays DiscussionTodays Discussion
The Case for Convergence
The Drive for New Services
The Coming Storm
Customer Support and the Digital Home
Essential Guidance
The Case for Con ergence Ser iceThe Case for Convergence Service
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The Case for Convergence ServiceProvider PerspectiveThe Case for Convergence ServiceProvider Perspective
Wireless voice revenues flattenedtowards the end of 2008 signsthat the market has finally matured wireless data the great hope
Wireless
Cable TV net subscriber growthhas been flat at the 100 million HHmark with meaningful competitionemerging from IPTV and potentialover the top displacement
disrupting existing distributionmodels price pressure willincrease
VideoVoice
Net broadband additionshave been approximately10 million a year in 2006and 2007 they will shrinkto about 6 million in 2008
Broadband
Local Consumer VoiceRevenues have fallen fromover 6% over the past year
AT&T and Verizon arelosing a combined 2 millionlines each quarter
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Jan-09 37 2009 IDC
86.00%
84.00%
81.00%
83.00%
83.00%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Broadband
Wireless
Local Voice
Television
Bundle
Are you planning to switch in the next 12 months?No
Churn intenders Does the Bundle Matter?Churn intenders Does the Bundle Matter?
Source: IDC 2008
Standalone
No bundle no problem
Plain old stasis rivalsIncumbency as a key forstaying put
However, bundling isimportant, it is essential toprofitable consumerARPU and the gateway tonew service delivery
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Where will differentiation come from?Where will differentiation come from?
Cable
Telco
Cable modem
DSLLocal/LD
FTTP/N
IPTV
In-home content sharing
Wireless integration
Wireless Entertainment
Docsis 3.0
VoIP
DVR
VOD
Digital Cable
Both will have the ability to offer a 500 channelMulti-room DVR, VOD, HDTV capable video package thatincludes caller ID on the TV, remote DVR controland access, content movement around the home,unified communications, video calling etc..
HDTV
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Text Messaging on TV
Convergence and ComplexityConvergence and Complexity
Voice
Broadband Video
Wireless
Caller ID on TV
PC to TV IntegrationStreaming Internet Video
Convergence and Complexity
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The March to ConnectivityThe March to Connectivity
Never Networked Sometimes Networked Always Networked
Televisions
Set Tops
DVRs
Landline Phones
Digital Cameras
MP3 Players
Gaming Consoles
SmartPhones
PCs
Laptops
Modems & Routers
Printers/Peripherals
Growth of IPTVVoIP
Online Gaming
Faster LANs
Media Adapters
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The Coming StormThe Coming Storm
The number of devices is
growing
The complexity and
connectivity of the devicesis increasing
Networked devices createmore trouble tickets
% of devices that required external% of devices that required external
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% of devices that required externalsupport% of devices that required externalsupport
0% 5% 10% 15% 20%
Smart Phone/PDA
DVR/Tivo
Gaming Console
Wireless/Wired Routers
Set Top Box
LaptopExternal Storage
MP3 Player/iPOD
DVD Player
Digital Camera
PC
Printer
Mobile Phone
TV
% of Problems
All the devicesrequired some
external support
Experienced a support issue in the past 12 months?
C SC S F
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Customer Support ForecastCustomer Support Forecast
0
0.5
1
1.5
2
2.5
3
2007 2012
Customer SupportCost (In Billions)
Customer support Growth Forecast
What companies will provide the bulk of customer support?
First contact customer support isexpected to migrate from phone toonline support however networkedproblems will demand more Tier 2
support creating more time andexpense
Wh G C d?Wh G t C t t d?
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Who Gets Contacted?Who Gets Contacted?
Service
Provider
26%
Tech
Manufacturer
67%
Retail Chain
7%
Computing
Service
Provider
21%
Tech
Manufacturer
61%
Retail Chain
18%
Service
Provider
38%
Tech
Manufacturer
47%
Retail Chain
15%
Mobile
Entertainment
E i O t iti & Ch llE i O t iti & Ch ll
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Emerging Opportunities & ChallengesEmerging Opportunities & Challenges
Service Providers are beginning to understand theproblem and are putting programs in place
Remote diagnostic tools are maturing for the PC the next step is other networked devices
There is still a gulf of understanding andcollaboration between network operators and
consumer electronics vendors
CE companies have typically used broadbandnetworks but have not been true participants
E ti l G idE ti l G id
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Essential GuidanceEssential Guidance
New services are key to growth for all players howeverincreased networking will lengthen customer support contacts andincrease expense
Consumer electronics companies need to understand that anetwork-based problem is actually their problem too consumersare not going to care where the breakdown occurs in the chain they will purchase CE and associated content if it is easy and willadopt slowly if it is difficult
Better service support portals, home installation, remotemanagement services will ease the pain of complexity
Neither network based service providers nor consumerelectronics companies can tackle the challenge in a vacuum youneed each other
Q estionsQuestions
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QuestionsQuestions
Please contact me at:
Ph: 508 935 4254
Email: [email protected]
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How Is The Global Recession ImpactingSemiconductor Demand and TechnologyAdoption in CE and Mobile Devices?
Mario Morales
Program Vice President
Semiconductors
Takeaway PointsTakeaway Points
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Takeaway PointsTakeaway Points
Semiconductor industry downturn prolonged by slowrecovery in consumer and mobile phone segments
Multicore microprocessor SOCs enable richer internetexperience and convergence of CE and mobiledevices
Connectivity technologies and combo chips begin toramp in the 2H09 in smartphones and consumer
Portable media storage shifts almost completely to
NANDEmerging devices offer volume opportunities forsuppliers who can deliver on a complete platform
Macroeconomic RealityMacroeconomic Reality
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Macroeconomic RealityMacroeconomic Reality
Global recession effects credit, funding of IT, and consumer spending
Downturn in consumer spending will be the key issue in 20092/3 of Americans own homes and 1/2 own stockDeclines in both markets bode poorly for spending
over the next 2 years
Markets need confidence and leadership to reach bottom and stabilize sooner. Interest rate cuts,tax cuts, infrastructure investments, and new stimulus package will bring relief by 2H09 and 2010
Negative impact for start-up companies who have 1 or 2 quarters of cash. Recession alsodelays necessary consolidation among semiconductor suppliers who are not willing tomove forward on M&A using cash
Economy wont bottom until the end of 2009 and wont recover until mid 2010. USwill lead the worldwide recovery
1H09 will be more severe than 4Q08 due to business seasonality and currentutilization levels of suppliers
Overall capital spending cutbacks match the same level of pull back as last yearwhich is essential to easing the oversupply (DRAM, NAND, and foundry)
Companies with solid leadership and experience, and a healthy financial structurewill be in the drivers seat when the market recovers
Semiconductor Revenue NegativelySemiconductor Revenue Negatively
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g yImpacted by EconomyImpacted by Economy
-15%-10%
-5%
0%
5%
10%
15%
2007 2008 2009 2010 2011 2012
PC Mobile Phone Consumer
Percentage Growth
Market Landscape-Overarching TrendsMarket Landscape-Overarching Trends
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Market Landscape-Overarching TrendsMarket Landscape-Overarching Trends
Nearly 1.4 billion people are accessing theinternet today, by 2012 the number will reachnearly 2 billion
Over 1.1 billion users will be accessing theinternet on mobile devices
3G/4G/WiMax subscribers will reach over1.4 billion by 2012
Internet video will become mainstream by2011 in TV households
Over 1.5 billion devices are being used to accessthe internet today, by 2012 the number of deviceswill more than double
Almost half of the devices will be connectedby 2012
Wireless broadband (100Mbps) will enable richercontent and broaden the reach of mobile devicesand services
However, content and usage models willultimately dictate the path of device innovation
Internet
Moores Law
Processi
ng Connectivity
Storage
Complexity
Demands
Enables
Security
Management Software
2008 2012
Users ~1.4B ~1.9
Devices 1.5B+ 3B+
2008 2012
Process 45nm 22nm
Transistors
820M 1.5B
Source: IDC
Microprocessors Drive EmbeddedMicroprocessors Drive Embedded
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Device GrowthDevice Growth
Embedded microprocessorsmoving from general purposeproducts to the centerpiece of everymajor device platform
Multimedia demand andadoption growing across alldevice segments
Digital home, connecteddevices driving the need formultiple data engines andcores
converging services and devices
require support of multipleapplications in parallel
Mobile applications demandingmore performance at lowerpower
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
2007 2008 2009 2010 2011 2012
Unit Forecast (MU) CAGR 15%
Estimates include ASSPs, ASICs, and Standalone processors.Volume includes mobile phones. Does not include PCs.
Integration of ConnectivityIntegration of ConnectivityT h l i
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TechnologiesTechnologies
Integration when attach rates approach ~25% +
Targeting upper range multimedia and smart
phones, but migrating into mainstream andconsumer and PC areas
FM/BT common, BT/WiFi/FM ramping,BT/GPS/WiFi/FM/NFC emerging
ImageSensor
ISP BluetoothBB
BluetoothRadio
Digital
Baseband
Processor
Transceiver
Power
Amplifier
Apps/Media
Processor
Baseband
Analog
GPSBB
GPSRadio
WiFiBB
WiFiRadio
DTVDemod
DTVTuner
MDRAM
NAND
SRAM
NOR
FMTransmit
FMReceiver
NFCBB
NFCRadio
Integration Trends
Multi-RadioIntegration
WLAN
Bluetooth
FM
MobileTV
GPS
Combo Connectivity Chip SolutionsCombo Connectivity Chip Solutions
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Combo Connectivity Chip SolutionsCombo Connectivity Chip Solutions
Not just multiple radios on a single chip but also moresoftware that enable more adaptable devices
0%
10%20%
30%
40%
50%
60%70%
80%
90%
100%
(%)
2007
2008
2009
2010
2011
2012
% Stand alone
% Combo chips
Includes Bluetooth, FM radio, GPS, WiFi, WiMAX, UWB,Mobile TV, and NFC solutions
Combo chips as apercentage of all
connectivity solutions areexpected to grow from 20%
in 2007 to over 60% in 2012
Mobile Phone SemiconductorC ti it Ad tiMobile Phone SemiconductorC ti it Ad ti
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Bluetooth, FM radio and GPS will have the highest attach rates in mobile phonesin 2012, although all technologies are expected to experience robust growth
Connectivity AdoptionConnectivity Adoption
WW Mobile Phone Chipset Shipments by Technology
0
100
200
300
400
500600
700
800
9001,000
2007 2012
Millionsunits
Bluetooth- CAGR = 13%
FM- CAGR = 16%
GPS- CAGR = 13%
WiFi- CAGR = 54%
WiMAX
UWB
Mobile TV- CAGR = 108%
NFC- CAGR = 313%
Portable Devices and Media ShiftsAl t E ti l t NANDPortable Devices and Media ShiftsAl t E ti l t NAND
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Almost Entirely to NANDAlmost Entirely to NAND
Over 600 million flashmemory cards will ship thisyear
Majority of MP3s are NANDbased devices. PMPs andMIDs will also follow the same
pathBy 2012, almost 45% of totalNAND bit demand shipments
will come from mobile phonesSSD will account for 10% ofNAND demand by 2012
Source: IDC Semiconductors January 2009
NAND Bit Consumption by Market
0%
10%
20%
30%
40%
50%
2007 2008 2009 2010 2011 2012
DSC PMP(F) Mobile USB SSD
Emerging Devices: Netbook and MIDEmerging Devices: Netbook and MID
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Emerging Devices: Netbook and MIDg g
More devices per home (secondary device)
More devices connecting to the internet
Simple and affordable devices that connect to the internet. Always on and
connected
Internet in your hand: Apple iTouch, Blackberry Storm, Nokia, Samsung, G1,and many more
$200-$250 price point will be the battleground for market acceptance
Intel, TI, Qualcomm, Marvell, and others launching architectures specifically aimedat these new categories. Enables more development and design. Linux, XP, andWindows 7 will all have a play in these emerging device categories
Device attributes: Connectivity not optional, LCD size determines functionality,
power (> 1W), flexible storage required, and system integration criticalContent and usage models will dictate the path of device innovation, businessmodel, and market acceptance
Apple has the right formula today, but consumer and mobile markets haveroom for more platforms and services
Closing ThoughtsClosing Thoughts
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g gg g
Despite the downturn in the market there are real opportunities for suppliersas the business models, devices, and services continue to evolve
Connectivity, multicore SOCs, and NAND are the key critical technologiesin consumer and mobile
Several portable CE categories are maturing or soon will be
As competition from smartphones and feature phones challenge the standalonedevices
Netbooks will grow at a CAGR of nearly 40% in units over the next five years,but will remain limited in terms of semiconductor revenue opportunity
MIDs will be a unique segment, but will largely grow at the expense oftraditional PMPs and PNDs over the next couple of years. Smartphones willtake over segment in the long term
New usage models, richer content drives, more technology opportunities for suppliers
Entire ecosystem must continue to invest in user interfaces that offer an internet experiencewithout compromise
Content will need to be further refined to create real, sustainable business models for the
entire value chain for these new devices to prosper
QuestionsQuestions
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