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Idate – 22nd November 2005 - Montpellier. New Mobile Services Era : Rich-Media and Interactive format, a new enabler. 2. 1. Example of application: TV News channel composed of 4 screen areas 1 > Interactive Navigation (e.g. Menu + Keys) 2 > Video (RTSP, DVB-H, …) - PowerPoint PPT Presentation
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Idate – 22nd November 2005 - Montpellier.New Mobile Services Era : Rich-Media and Interactive format, a new enabler
www.streamezzo.com
Mobile platforms drive the development of new business cases.
• Failure of traditional iTV has been compensate by the use of SMS
• TV and video on mobile a new market: – Users are ready to pay 10€ / month– Users spend about 20 minutes by day on mobile TV – Content is key, and Sport is a MUST have
• Key advantages: Interactivity, Connected at any time, everywhere
• New use cases and applications appear:– New consumption modes– New channel distribution for content– Convergence
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Example of application:TV News channel composed of 4 screen areas
1 > Interactive Navigation (e.g. Menu + Keys)2 > Video (RTSP, DVB-H, …)3 > Hot-news (Slides show)4 > Ticker (e.g. Stocks Exchanges News)
www.streamezzo.com
Interactive Mobile TV is more than watching TV
• Display Ads from partners
• Real-time Statistics from the game played
• Real-time Comments from journalists
• Access all matches of the multiplex, follow a specific match when desired
• Get alerted and Replay Goals with direct VOD access
www.streamezzo.com
Deliver additional dynamic content around the event for customer loyalty
• Competition tables : games played, position, win/loss/draws, goals difference, points
• Team & Players : pictures or interviews, matches composition, players positions in game
• Statistics : appeareances, goals, yellow/red cards
• Others : referees data, locations with maps, stadium picture & data,…
www.streamezzo.com
Create additional revenue using known mobile usages
• Personalization with Download offer :– Logos/videos/ring tones : team, players,
goals
– Goodies : Slideshows, screensavers,..
• Adapt interactive services via SMS/MMS– Voting
– Quizzes,
– Pronostics
– Pools
• M-Commerce : Book Tickets, Shopping, couponing
www.streamezzo.com
Rich-media and interactive format a key enabler• The industry has released a new rich-media interactive
format: SVGTiny /LASeR
• Provides a quality of experience for which the end-user will be ready to pay for.
• Deployable over any networks and platforms – 3G, ADSL, DVB, DTT, RTP, HTTP…– mobile, fix, set-top, PC,
• Standardised:– Create a world community of content developer– Ensure a fair competition– Decrease the cost versus proprietary solution
www.streamezzo.com
Complete suite for Rich-Media
System IntegratorsWeb AgenciesContent Providers
Symbian 6.0, 7.0SmartphoneJ2MEDOJABrew
Rich MediaEngine
GPRS / UMTS / DVB-H
network
Services
Studio
XMLFlashSVGAudio & Vidéo
Creation
Multimedia
ServiceNode
XMLWebServicesSGBDAudio & Vidéo
HostingSolutions ProvidersContent Aggregators
Delivery
Dynamic Content
- News Portals,l Sports- Finance- Video Portal- Ring-Tones, Slideshow- Adult Entertainement- Rich Media Catalogs- B2B/ B2C / M-Commerce- Adverts, Marketing
News/Info/Portals
- Multi-users Game- On-line Game- Card , Boards, Quizz- Cartoons
Entertainement
- Messaging, Chat, IM- Intranet-2-Mobile- Man-2-Mobile- WebCast- Customer Service- E-Learning- Customer tracking- Alert / Push
Applications
Rendering
www.streamezzo.com
Conclusion• Mobile initiates convergence of format platform,
networks
• Mobile create a new market for content providers, broadcasters and operators
• New Rich-Media interactive standardized languages enable there deployment
• More informations:– www.streamezzo.comwww.mpeg-laser.org– [email protected]