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ParlayTransforming Ideas in Services
José Guilherme S. T. de SouzaIBM Software GroupMarch 22, 2006
© 2006 IBM Corporation
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Agenda
What is Parlay
IBM Parlay Strategy
Architecture Overview
Examples
What else should you know
Conclusion
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Parlay.org� Open multi-vendor forum to
standardize and promote open programming interfaces to the telecom network;
� Over 70 member companies;
� Allows applications to leverage the capabilities of the telecom network;
� Parlay API’s endorsed by 3GPP, 3GPP2, and ETSI/OSA;
� IBM Parlay Leadership�Zyg Lozinski – President �Joe McIntyre – Web Services
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What is Parlay?
� A mediator set of APIs between Telecom networks and 3rd Party applications.
� Secure interface between Network Operators and Application Servers.
� Open standards (specified by the Parlay Group and 3GPP, OSA).
� Raises programming abstraction level and allows multi-network applications.
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IBM Parlay Strategy
� Extend WebSphere to support Parlay and ParlayX.� Partner with NEPs/Gateway Providers to provide
pre-tested network solutions� Leverage IBM PartnerWorld program to enable ISV
applications on Parlay� Leverage all open standards technologies: Eclipse,
J2EE, BPEL, WebServices, etc
Java Community
Process
Support for Key Telecoms / IT Standards Bodies and Open Source Communities
W3CWS-Federation
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Architectural Overview
EJB EJB EJB
Parlay X Web Service Implementation
Application
Web Servicesmessages
Handlers
Java CallsUsage Privacy
Security
LocationServer SMS-C MMS-C
TrafficMgmt
EJB EJB EJB
LocationServer SMS-C MMS-C
OSA GatewayAND/OR
CORBA
WASWebSphere Application Server
OSA/ParlayApp. Server
Application
Telecom Web Services Server
WESTWebSphere Everyplace Server for Telecom
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Telecom web services in action: Sprint simplifies integration between network and applications
Leverages WEST to deliver messaging, presence and location network services to developers who are building enterprise applications
Sprint Business Mobility FrameworkSM
High-Level Architecture
WebSphere EveryplaceServer for Telecom (WEST)
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Sample IPTV Caller-ID Architecture
AIN – CapableClass 5 Switch
Traditional Wireline CAMEL– Capable MSC
GSM Wireless VoIP - Platform IMS
CAMEL Terminating Attempt
MessageForward
SIP Invite
AIN Terminating Attempt
Message
IPTV Caller IDApplication IPTV
Platform
• Lucent ISG interworks with existing and future IMS VoIP networksto provide call information and call control
• IBM WES-T provides interface to IPTV platform
(908)582-8519 ID: P.Russo
STB
IBM Assets 3rd Party AssetsLucent Assets
Parlay / OSA Gateway
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Par
lay
/ OS
A
Sample Mobile Task Manager Solution
ArcWebServices
Aut
hent
icat
ion
MapDatabase
SOAP
SOAPApplication
Parlay X Support
WebSphere Server
WebSphere Everyplace Server for Telecom
Telecom Web Services
Parlay X Web Services
Traffic MgmntSecurityLocation
MessagingCall ControlStatus
Enterprise
ESRI Data Center
Telecom Infrastructure
Web Service Request / Response for Locationing Services (Map, Routing, etc.)
Web Service Request / Response
for Mobile Device
Location
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ParlayX? SDP? IMS?What else should I know?
© 2006 IBM Corporation
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Making the Business Model Work
The 85% Clients Don’t YET See: ServiceLifecycle Management Challenges, Integration, Security, Identity Management, etc…
The 15% Clients See:“Services Over IP”Great Expectations
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Lower Lifecycle CostLower Lifecycle Cost InnovationInnovation
Faster TimeFaster Time--toto--MarketMarket
Revenue GrowthRevenue Growth
DifferentiatingDifferentiatingQualityQuality
Creating BarriersCreating BarriersTo EntryTo Entry
Unifying TeamsUnifying TeamsAcross RolesAcross Roles
Change ManagementChange Management
Performance TestingPerformance Testing
DocumentationDocumentationAutomationAutomation
Asset ReuseAsset Reuse
PreservingPreservingArchitecturalArchitectural
IntegrityIntegrity
ManagingManagingOutsourcedOutsourced
DevelopmentDevelopment
Cost EstimatingCost Estimating
Unifying TeamsUnifying TeamsAcross GeographiesAcross Geographies
Requirements ManagementRequirements Management
Continuous Quality VerificationContinuous Quality Verification
Defect TrackingDefect Tracking
ReliabilityReliabilityTestingTesting
ProgressProgressTrackingTracking
TraceabilityTraceability
ApplicationApplicationPortfolioPortfolio
ManagementManagement
ParallelParallelDevelopmentDevelopment
Regression TestingRegression Testing
ApplicationApplicationIntegrationIntegration
MonitoringMonitoring
Governance
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There are several dimensions in the governance. Reusability, security, development process, provisioning… Let’s get only monitoring.
Internal:Application and Performance
Tuning
Network and IT Environment
Monitoring and Planning
SLA and Regulatory
KPIs
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IBM IMS: Focus on Services Plane – enabling a flexible, standards-based service delivery platform. Parlay-X is key in this approach.
Service plane
Applications
Streaming Services
Web/WAP Services
Messaging Services
IMS Services
Intelligent Network Services
Migration Integration
Ser
vice
man
agem
ent
Ser
vice
cre
atio
n
Core infrastructure and IP Networks (IP, circuit switched, GPRS, etc)
Any Client – Any Time – Anywhere
Service Delivery PlatformCommon enablers (e.g. Authentication & Authorisation, Charging & Rating)
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IBM’s IMS software mission is to be the open standards-based, converged middleware provider of choice for:
Service Execution
Service Integration
Service Presentation
Common J2EE/SIP execution environment
to deploy, run and manage converged
services
Single interface for delivery of customized
content across multiple devices
Flexible platform enabling the delivery of composite services integrated with back-end support systems
Unified environment supporting the
complete service lifecycle across
stakeholders, multiple deployment platforms
and sites
Service Creation
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The converged J2EE/SIP execution platform supports a wide range of modular service enablers
NGN offering from IBM
Enhanced!NGN offering
from IBM
IMS offering from IBM
IBM Service Enablers Partner provided
Various new partner-provided service enablers
Common Service Enablers
Service Execution Environment (converged J2EE/SIP)
Subscription Management
IMS Enablement (e.g., Diameter and charging interfaces)
GroupList Mgmt
PresenceTelecom Web
Services(e.g., Parlay X)
Content Mgmt
Voice TechnologiesCommerceDRMFederated
Identity Mgmt
WebSphere Application Server
Tivoli Federated
Identity Mgmt
WebSphere Commerce
WebSphere Voice Server/ Voice
Response
WebSphere Everyplace Server for Telecom
WebSphere Everyplace Subscription
Manager
WebSphere Presence Server
WebSphere IMS Extension
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Service innovation and cost reductionInnovative proof-of-concept
Challenge:The company needed to bring new, converged services to market much faster and with reasonable efforts/costs.
What they needed:Provide rich voice and data services to customers quickly and at a reduced costRapid assembly of innovative combinational services
The Project Leader said, “This horizontal approach to service creation combined with the power of IMS gives us a much closer interlock between our Business Analysts and Technical Architects allowing us to translate marketing product wish lists to reality much more efficiently.”
�Outcomes:
� In the proof of concept, two combinational services were developed, CallTones and InfoService
�Closer interlock between Business Analysts and Technical Architects results in ability to bring marketing product wish lists to reality much more efficiently
�Previously siloed network infrastructure transformed into componentized, reusable services that can easily interoperate using industry standards
�The approach leads to shorter product development times, reduced cost and a more integrated services portfolio
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Conclusion
© 2006 IBM Corporation
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1999
2000
2001
2002
2004-2005
Market Share 1999Application server 21.7%Business integration 12.8%
WebSphere Market Momentum
Market Share 2000Application server 22.1%Business integration 13.1%Portal: 3.4%
Market Share 2001Application server 31.4%Business integration 15.5%Portal: 7.0%
1998
2003
WebSphere Market Share 2002Application server 36.4%Business integration 18.2%Portal: 19.1%
WebSphere Market Share 2003Application server 41.3%Business integration 20.3%Portal: 21.9%
Source: Gartner Application Integration, Middleware and Portals Market WorldwideAugust 2002 and May 2004
Source: Gartner Application Integration, Middleware and Portals Market Worldwide, August 2002 and May 2004
WebSphere product line launched
Common development tools
Open tool environment –Eclipse, Web Services, Pervasive
Business Integration
On demandOperating environment,SOA and Web Services
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Conclusion
� IBM is committed with the telco industry, Parlay, ParlayX, IMS and open standards.
� We are driving our partnership ecosystem to provide pre-integrated solutions. Proven experience.
� Parlay are a key element on an Service Delivery Platform. But the solution is not only products. It’s also processes and best practices. Governance!
