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ICSE 2018
INTERNATIONAL CONFERENCE ON
GREEN ENTREPRENEURSHIP
A promising path towards a sustainable future
7th and 8th December 2018 at Sri Lanka Foundation, Colombo 07
CONFERENCE CHAIR
Professor Ajith de Alwis Department of Chemical Process Engineering,
University of Moratuwa
CONFERENCE CHIEF GUEST
Mr. Kochouseph Chittilappilly Founder Chairman and Chief Executive Officer V-Guard Industries
Ltd, India and recipient of “Rashtriya Samman” from the Government of India
CONFERENCE COORDINATOR & EDITOR
Professor Ranjith Bandara Department of Economics,
University of Colombo
WHAT IS GREEN ENTREPRENEURSHIP? Eco-friendly entrepreneurship.
It aims to strike a balance between economic prosperity and
environmental protection.
WHAT IS SOCIAL ENTERPRISE? A social business with the primary aim of solving social problems.
“That have specific social objectives”
“Green Entrepreneurship is an important component of Sustainable Development and it
plays a vital role in generating green employment”
INTRODUCTION TO THE CONFERENCE There has been a growing interest in the development of a ‘green’ or ‘low carbon’ economy as a means of reconciling economic development and the environment. Research on green entrepreneurship to date has been upon individual entrepreneurs, neglecting wider economic and social implications within which they operate. By looking at these wider networks of support, we suggest that discourses of the lone entrepreneur innovating and changing business practices are misrepresented. Furthermore, it is evident that neither sustainable development nor the development of the green economy is a process that will move forward in their own accord. Hence, the promotion of the green entrepreneurship is the vehicle that carries these processes forward. Green economy is an important source of employment generation. This potential must be exploited. Young people and women should be trained with the needed skill set in order to occupy and thrive in a green economy. This conference is a collective endeavor of various stakeholders in order to generate value addition to this field. This conference provides a platform for academia, scholars, policy makers, researchers, entrepreneurs and the business community alike to engage in discussions that impact social entrepreneurship to create a green business culture to achieve sustainable development, which has come to the forefront as a global topic of discussion in the recent times.
ORGANISED BY Colombo School of Business and Management (CSBM) is the only business school in Sri Lanka to be established and governed by a combined structure of both top corporate leaders and celebrated senior academics in the country aimed at promoting a leadership culture that builds multiple competencies in grooming a generation of corporate and business leaders in Sri Lanka and the region. Established as the “Business School for the Nation”, CSBM promotes a novelty in the higher education, professional and executive education, career development while providing a platform for workforce training, research, consultancy and business support by filling gaps in the market. Uniqueness about CSBM includes the cutting edge curricular that is practical with holistic strategic perspective, faculty which provides a unique blend of professionals, top corporate leaders and academia who are experts in the respective fields and corporate networking opportunities which provide unparalleled access and openings to be mentored and groomed. At CSBM, a varied and inspiring learning environment is created which disrupts the usual ways of doing business by influencing new ways of thinking to face today’s global business challenges. CSBM is a certificate awarding institution under the Tertiary and Vocational Education Commission of Sri Lanka (TVE) (Amendment) Act No 50 of 1999. All our educational programmes are in compliance with the Sri Lanka Qualification Framework (SLQF). ICSE is an annual conference organized by CSBM in championing a culture of social entrepreneurship in Sri Lanka and the region. CSBM partners with corporates, academics, government and international organisations in organizing these series of annual conferences.
CONFERENCE GOALS
This 2 day conference is aimed at achieving the following conference goals to include,
1. To facilitate discussions and exchange of ideas that enable advancement of knowledge in the field of green entrepreneurship as a promising path towards a more sustainable future.
2. To enable launch and creation of an innovative business model that facilitates corporate culture with social value.
3. Multi-disciplinary presentations, expert discussions and open exchange of current and future business goals and green entrepreneurship initiatives in the emerging economies.
4. Knowledge sharing for academics and practitioners from a range of disciplines and countries to share their research through the conference podium.
5. To grasp new business opportunities in the field of productive, circular and sharing economies.
6. Networking opportunities for academics and practitioners to receive informal in-depth feedback through discussions and to enable them to establish contact with professionals in other countries and institutions.
7. To develop relationships amongst researchers and their innovations in academic and industrial environment.
8. To brainstorm innovative ideas, and new ways of thinking while addressing environmental challenges by selling green products and services.
9. To create a platform for students & academics to gain exposure to research and development in a corporate setting.
10. To identify barriers and triggers to Green Entrepreneurship
CONFERENCE THEMES
Conference speeches, panel discussions and paper presentations are organized around 13 key
themes to include,
1. Building a corporate culture for green business and market development 2. Creating opportunity for Green Entrepreneurship 3. Innovation and technological enhancement for green enterprises 4. Identifying the challenges for selling a green products and services 5. Creating innovative green business models inclusive of green pricing and labeling 6. Creating and promoting green employment 7. Identifying barriers and triggers to green entrepreneurship development 8. Issues with changing consumer behavior towards green products 9. Public policy for green entrepreneurship 10. Green supply chain management, marketing and communication 11. Green practices for corporates 12. Industry Standards for green businesses 13. Green Accounting
CONFERENCE FEATURES
ICSE 2018 is the first ever international conference to be held on Green Entrepreneurship in Sri Lanka. Researchers, practitioners and policy makers are given the platform to share their opinions and insights to push the green agenda forward, in order to achieve harmony among economy, society and the environment. Businesses around the globe who seek to gain best practice accolades desire to promote the green agenda by reducing negative environmental impacts. Green agenda aims to enhance energy and resource efficiency while maintaining biodiversity and cutting down carbon emissions, to promote inclusive green economy is an alternative to today's dominant economic model. Green Entrepreneurship has emerged as a strategic priority for many governments. It can be seen as a means to achieve a resilient economy that provides a better quality of life for all within the ecological limits of the planet. It can be also seen as a means to link the economic, environmental and social considerations of sustainable development in such a manner that long-term economic development is achieved by investing in environmentally friendly and socially equitable solutions. This conference paves the way to promote green thinking and Green Entrepreneurship in the context of social enterprise development as a promising path towards a sustainable future.
BENEFITS OF ATTENDING THE CONFERENCE
1. Multi-disciplinary international conference with research papers presented in multi
lingual platform. 2. Selected conference papers are peer viewed by members of the CSBM Board of Study
and papers are processed for publishing as conference proceedings of (ICSE 2018) and distributed amongst delegates.
3. Selected research papers of the conference are published online on the CSBM International Journal of Entrepreneurship.
4. All papers presented at the conference will remain within the CSBM Research database and will appear in the CSBM annual business research digest published exclusively for corporate clientele.
5. The opportunity to present your research within a unique forum and collaborate with experts from across the globe.
Also the Conference will provide a unique opportunity to Connect with academics,
Brainstorm your initiatives, Initiate a global network, Learn from experts, Engaging with
practitioners and Exchanging experiences from across the world.
ICSE 2018 - CONFERENCE LINEUP Day One – Friday, 7th December 2018
9.00 am - 10.30 am
Opening Ceremony
• Welcome address by Dian Gomes, Chair CSBM
• Introduction to the conference by Prof. Ranjith Bandara, Head of the Business School, CSBM
• Address by Mr. M.P.D.U.K Mapa Pathirana, Additional Secretary (Environment Projects and Education) for the Ministry of Mahaweli Development & Environment
• Address by Mr. J. Charitha Ratwatte, Jr. - Head - Group Sustainability - Dialog Axiata on the partnership
• Address by Conference Chair, Prof Ajith de Alwis, Professor, Department of Chemical and Process Engineering, University of Moratuwa
• Introduction to the Chief Guest by Dr. Thomas Scaria, Senior Programme Officer, Colombo Plan
• Key note Address by the Chief Guest; Mr. Kochouseph Chittilappilly, founder, Chairman and Chief Executive Officer of V-Guard Industries Ltd, India, Recipient “Rashtriya Samman”from the Government of India for being among the highest taxpayers & “Newsmaker of the Year 2011” from Malayalam Manorama
• Closing Remarks by Mr. Prasantha Fernando, Chief Operating Officer, HNB Assurance PLC & Deputy Chair of CSBM
10.30 am – 11.00 am
Refreshments
11.00 am – 11.15am
Session 1: Identifying the challenges for selling green products and services by Mr. Jan Kunigk, Executive Vice President Commercial, INSEE Cement
11.15am -11.30apm
Session 2: Issues with changing consumer behavior towards green products by Eng. Asanka Thennakoon, Chief Executive Officer, First Energy Solar Division
11.30 am-11.45am
Session 3: Creating innovative green business models inclusive of green pricing & labeling by Mr. Champika Periyapperuma, Director, Regen Renewables (Pvt) Ltd
11.45 am - 12.45 pm
Panel discussion:
• Moderated by Prof Ajith de Alwis, Professor, Department of Chemical and Process Engineering, University of Moratuwa
• Mr. Kochouseph Chittilappilly, founder, Chairman and Chief Executive Officer of V-Guard Industries Ltd, India
• Mr. Jan Kunigk, Executive Vice President Commercial, INSEE Cement
• Eng. Asanka Thennakoon, Chief Executive Officer, FirstEnergy Solar Division
• Mr.Champika Periyapperuma, Director, Regen Renewables (Pvt) Ltd
12.45 pm – 1.30pm
Lunch
1.30 pm – 1.45pm
Session 4: Creating and promoting green employment and exploring opportunities for green entrepreneurship by Mr. W.K.H.Wegapitiya, Chairman, Laugfs Holdings
1.45pm – 2.00pm
Session 5: Innovation and Technological Enhancement for Green Enterprises by Dr. Nayana Dehigama, Chairman, EPIC Technology Group
2.00 pm – 2.15 pm
Session 6: Green supply chain management, marketing and communication by Mr. Dulith Herath, Founder, Kapruka
2.15 pm -2.30 pm
Session 7: “Magen Gasak Maw Deranata;” as a corporate initiative to create green entrepreneurship by Mr. Dilith Jayaweera, Chairman, Derana
2.30pm – 3.30 pm
Panel Discussion:
• Moderated by : Prof. Ranjith Bandara, Senior Professor of Economics and Head of the Business School
• Mr. W.K.H.Wegapitiya, Chairman, Laugfs Holdings
• Mr. Dilith Jayaweera, Chairman, Derana
• Dr. Nayana Dehigama, Chairman, EPIC Technology Group
• Mr. Dulith Herath, Founder, Kapruka
3.30 pm onwards
(working refreshments served) Paper Presentations – Parallel Sessions (Group One and Two)
Day Two– Saturday, 8th December 2018
8.50 am to 9.00 am
Welcome address by Mr. Dasantha Fonseka, Deputy Chair, CSBM and Chairman Vision Care PVT PLT
9.00 am – 9.15 am
Session 8: Green Innovation and Entrepreneurship by Prof. Ranjith Dissanayake, Senior Professor in Engineering and Chairman of Green Building Council
9.15 am – 9.30 am
Session 9: Barriers and triggers to green entrepreneurship by Dr Pahan Prasada, Faculty of Agriculture, University of Peradeniya
9.30 am – 9.45 am
Session 10: Public policy for green entrepreneurship by Mr. Damitha Kumarasinghe, DG, Public Utilities Commission
9.45 am – 10.00 am
Session 11: Colombo Plan initiative on “One child-One tree” and International support for green entrepreneurship development by Dr. Thomas Scaria, Senior Programme Officer, Colombo Plan
10.00 am – 10.45 am
Panel Discussion:
• Moderated by Dr. Thomas Scaria, Senior Programme Officer, Colombo Plan
• Prof. Ranjith Dissanayake, Senior Professor in Engineering and Chairman of Green Building Council
• Dr Pahan Prasada, Faculty of Agriculture, University of Peradeniya
• Mr. Damitha Kumarasinghe, DG, Public Utilities Commission
10.45 am – 11.00 am
Refreshments
11.00 am – 11.15 am
Session 12: Measuring Impact; A Net Value Creation Approach by Mr. Charitha Ratwatte, Head - Group Sustainability, Dialog Axiata PLC
11.15 am – 11.30 am
Session 13: SDG’s and Green Entrepreneurship by Hon. Thilanga Sumathipala, MP, Chairman, Parliamentary Select Committee on SDG
11.30 am -11.45 am
Session 14: Green accounting by Prof. Ranjith Bandara, Senior Professor of Economics and Head of the Business School, CSBM
11.45 am – 12.45pm
Panel Discussion
• Moderated by Prof. Ranjith Bandara, Senior Professor of Economics and Head of the Business School, CSBM
• Hon. Thilanga Sumathipala, MP, Chairman, Parliamentary Select Committee on SDG 2030
• Mr. Charitha Ratwatte, Head - Group Sustainability, Dialog Axiata PLC
12.45 pm – 1.30pm
Lunch
1.30 pm – 1.45pm
Session 15: Building a corporate culture for green business and market development by Ms. Achala Samaradivakara & Dr Amanda Kiessel Co- Founders, Goodmarket
1.45pm – 2.00pm
Session 16: Legal framework for Green Entrepreneurship by Mr. Ajith Rohana, Attorney at Law, Deputy Inspector General of Police
2.00pm – 2.15 pm
Session 17: Industry Standards for green businesses by Dr. Himan Galappaththi, Registrar in Community Medicine - Environmental & Occupational Heath, Directorate, Ministry of Health
2.15pm – 2.30 pm
Session 18: Green practices for corporates by Mr. Mario De Alwis, CEO, Selanka
2.30 pm - 3.30 pm
Panel Discussion
• Moderated by Mr. Eranda Ginige, Founder Selanka & Host Athpawra
• Ms. Achala Samaradivakara, Founder, Goodmarket
• Dr Amanda Kiessel Co- Founder, Goodmarket
• Mr. Ajith Rohana, Attorney at Law & DIG Traffic, Sri Lanka Police
• Dr. Himan Galappaththi, Registrar in Community Medicine - Environmental & Occupational Heath, Directorate, Ministry of Health
• Mr. Mario De Alwis, CEO, Selanka
3.30 pm – 4.30 pm
(working refreshments served) Closing Ceremony:
• Introduction to CSBM Journal, “International Journal of Entrepreneurship and introduction to ICSE 2018 by Prof. Ranjith Bandara, Senior Professor of Economics and Head of Business School, CSBM
• Awarding of certificates for paper presenters
• Concluding remarks by Conference Chair
• Vote of thank by Mr. Ruwan Keragala, Deputy Chair CSBM
6pm onwards
Conference cocktail and networking session hosted by Jetwing Colombo 7
PAPER PRESENTATION SCHEDULE Paper Presentation Panel One
Panel:
1. Prof. Ranjith Bandara, Senior Professor of Economics & Head of Business
School, CSBM
2. Dr. Thomas Scaria, Senior Programme Officer, Colombo Plan
3. Mr. Sampath Aluthpatabandige, Former GM, Hayleys and Management
Consultant
Location: Conference Hall A
Date and Time: Friday, 7th December 2018 from 3.30pm onwards
Paper Presentation Schedule:
No Name of the Presenter Designation &
Organization
Paper Title
1 Damitha Gunawardena Product Manager -
Group
Sustainability,
Dialog Axiata
PLC
The Smallholder farmer’s
livelihood in a
changing world;
The role of
Technology
2 Mihirani Dissanayake Chief Executive Officer
and Director,
Survey
Research Lanka
PVT LTD
Efforts of Market
Research for
Industry
Entrepreneurs
towards a green
environment
3 Vasantha Chandrapala General Manager -
Corporate
Communication
&
Sustainability,
Ceylon Biscuits
Limited
Creating Opportunities for
Sustainable
Social & Green
Entrepreneurs
4 Uthpala Sankalpani, S.
Vilochani, S.
Kumarasena
Consultant UNESCO Drivers and Barriers for a
Green Business
Model
Innovation in the
Dairy Sector:
Lessons from the
ECO Innovation
Pilot Project
5 H.A.K.I Perera,
H.M.L.K Herath,
R.P.L.C Randent
Environment Planning
and Economic
Affairs Division,
Ministry of
Mahaweli
Development
and
Environment
"Food Mandala" and
Green
Entrepreneurship
6 Arshani Fernando University of Colombo Corporate Environment
Responsibility in
Sri Lanka
7 Dr. W. A. Y. Wedisinghe Nat Geo Grant Wetland related biological
drivers to control
water pollution
and mosquito
borne diseases in
the Colombo city
8 Eng. Kushan
Gunasekara
Chief Mining Engineer,
GSMB
Green Sand Ferry
9 Chandi Wijayasinghe,
D. K. Y.
Abeywardhana
& P. M. C.
Thilakerathne
Central Environmental
Authority,
Ministry of
Mahaweli
Development &
Environment
Promoting Green
Entrepreneurship
towards
Environmental
Sustainability: A
Financial
perspective of
Green Practices
Paper Presentation Panel Two
Panel:
1. Dr. Nayana Dehigama, Chairman, Epic Technology Group
2. Dr. Ruwan Jayatilake, Senior Lecturer, SLIIT & International Researcher
3. Mr. Kosala Liyanagedara, Vice President – Capital Markets, M Power Capital
Limited
Location: Conference Hall B
Date and Time: Friday, 7th December 2018 from 3.30pm onwards
Paper Presentation Schedule:
No Name of the Presenter Designation
&Organization
Paper Title
1 L.P.L Perera "Arunalu" Community
Development
Center
foaYSh yd wdfõ‚l WK m%fNao ixrlaIKh yd w;alï NdKav ksIamdokh
2 L. K. Priyantha Kumara Rural Community
Development
Foundation
m%cdjf.a Ôjk ;;a;ajh Wiia lsÍu yd mdrirsl ixrlaIKh Wfoid
3 Piyasoma Bentota, Samanmali
Rupasinghe
Committee on Public
Rights
mdrißl ixpdr .ïudk cd,hla ixjraOkh lsrSu u.ska mdrïmrsl cSjk jD;a;Skays fhfok iudc lKavdhïj, iudcSh wdra:sl ixjraOkh
4 Ven. Galahitiyagama
Dhammarathana thero
"Rangiri Thakshana
Piyasa"
mqiafld, f,aLk l,dj yd mdrïmrsl wdydr ;dlaIK ixrlaIKh ;=,ska mdrirsl ffcj jsjsO;ajh ixrlaIKh
5 Dr. Thushan Kapurusinghe Tutle Conservation
Project in
Srilanka
Financial
sustainability
of
community
based sea
turtle
conservation
project in
Rekawa,
Southern Sri
Lanka.
6 Janith Nanayakara CSBM Students Effect of Green
Marketing on
consumer
purchase
behaviour in
Urban Sri
Lanka
7 Warsha Dissanyake, Charith
Gunawardane and
Dinithi Sadalika
CSBM Students Attitudes and
Purchase
Behaviour
towards
Green
Products
among
generation Y
consumers in
Sri Lanka
8 Shatha Herath, Malinda Perera,
Asela Sandaruwan, and
Pramila
Balasubramaniume
CSBM Students Sustainability
Measures
Taken In The
Hospitality
Business: An
Empirical
Investigation
9 Naveen Wickremeratne,Kanishka
Werawella
Department of
Economics,
Faculty of
Arts,
University of
Colombo
Consumers’
willingness
to pay for
green
products in
Sri Lanka
10. Kamal Kandewatta Lecturer, University of
Colombo
Willingness to Pay for
Organic
Agricultural
Products by
City Dwellers
in Sri Lanka
ABSTRACTS
ATTITUDES AND PURCHASE BEHAVIOR TOWARDS GREEN PRODUCTS
AMONG GENERATION Y CONSUMERS IN SRI LANKA
By Warsha Dissanyake, Charith Gunawardane and Dinithi Sadalika Abstract
Generation Y, also known as millennials, are a key demographic in the consumer market who have significant purchasing power. This segment of the population born in early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years— is more or less all grown up now. They are graduating college, entering the full-time work force, renting and purchasing homes and perhaps most important, spending their disposable income. It is this last factor that makes this segment in the market such an attractive target to marketers. Understanding this consumer segment is not just about the numbers. As the first generation to grow up utterly immersed in technology, it is a fair guesstimate that they will not be the last. Their attributes, such as constituting the majority of online bloggers, will be reflected in the predispositions of the consumers who follow them. The qualities of Generation Y will indeed become the new normal and that will require a deeper understanding of why and how they purchase products and services. However, Generation Y has been accused of being selfish, lazy and bad recyclers—hardly poster children of an environmentally sustainable future. However, enabled by technology and in reaction to their financial challenges, Generation Y is finding all sorts of ways to do things differently-and in many cases more sustainably. This is good news for companies who are looking for ways to deliver consumer-delighting experiences that are also good for the environment. It is an opportunity to reach beyond standard “use less packaging” and “provide e-billing” approaches. Generation Y, for a variety of reasons, is giving us permission to shake things up. Despite this, the buying behavior of Generation Y is not well understood in many countries in the developing world such as Sri Lanka. Furthermore, the attitude and buying behaviors of Generation Y in developed and emerging markets cannot be applied in developing countries, given that factors considered important by Sri Lanka’s Generation Y when making purchase decisions might be different from those in emerging and developed markets. Thus the purpose of this study was to determine what factors influence attitudes and purchase behaviour of green products among Generation Y consumers in Sri Lanka. The factors that were under investigation in this study were social influence, environmental awareness and price. Further, this study aimed to investigate whether consumer attitudes can in fact influence consumers’ purchase behaviour
of green products. A quantitative approach was used for data gathering. Data collection was conducted by means of self-administered questionnaires among 500 respondents between the ages of 18 to 28. The data was analyzed by using statistical methods such as simple and multiple linear regressions. The results from the study indicated that social influence, environmental awareness and price, positively influence individuals’ attitudes towards green products. The effect of attitude on buying behaviour was also positive; hence consumers with positive attitudes towards green products are more likely to purchase green products. Further, the findings indicated that there is indeed a difference between males and females with regards to buying behaviour of green. The findings of the study will provide marketers with a clearer understanding as to how they can influence Generation Y’s attitude and buying behaviour towards green products. With the Generation Y group being of crucial importance to marketers, companies can drive sales and increase market share through appropriate marketing strategies. Moreover, by understanding green purchase behaviour of consumers, organisations can establish sustainable marketing strategies that appeal to different segments of the market. This is essential for a developing country such as Sri Lanka and among Generation Y consumers who will play an active role in the future global economy.
Key words: Generation Y, Buying behavior, Green Products, Developing Countries, Sri Lanka
CONSUMERS’ WILLINGNESS TO PAY FOR GREEN
PRODUCTS IN SRI LANKA
By Naveen Wickremeratne and Kaniska Werawella
Abstract
This study attempts to investigate the consumers’ willingness to pay for
green products in Sri Lanka. The general objective of this study is to identify Sri
Lankan consumers’ perception towards purchasing and their willingness to pay for
green products. Further, the study attempts to identify the relevance of Theory of
Planned Behaviour (TPB) to assess the consumers’ willingness to pay for green
products and to identify the factors that influence the willingness to pay for green
products, thereby influencing the payment behaviour towards green products.
The study found that Eco-Literacy, Environmental Concern, Normative Beliefs,
Willingness to Pay for Green Products and Payment Behaviour influence the
consumer perception to purchase green products. Moreover, the study revealed
that Eco-Literacy, Environmental Concern and Normative Beliefs have a
significantly positive impact on willingness to pay for green products in Sri Lanka.
However, the impact of normative beliefs on willingness to pay for green products
is the most crucial factor in explaining 93% of the consumer willingness to pay for
green products. Further, the study found that willingness to pay for green products
is explaining 100% of the consumers’ payment behaviour for green products.
Finally, the study suggests that Sri Lanka should focus more on policies that
enhance the consumer awareness towards eco-literacy, environment
safeguarding and consumer willingness to purchase green products.
Keywords: Green Products, Sri Lanka, Theory of Planned Behaviour,
Willingness to Pay
CORPORATE ENVIRONMENTAL RESPONSIBILITY IN SRI LANKA:
A STUDY OF SMALL AND MEDIUM ENTERPRISES’ MOVEMENT TOWARDS AN
ENVIRONMENT-FRIENDLY JOURNEY
By Ashani Fernando and Ranjith Bandara
Abstract
Corporate Social Responsibility (CSR) is a key component in the business sector universally. It is an integral segment in bridging the individual interests of the business with the society through promotion of social welfare. The current Environmental challenges faced by societies has shifted the interests of the corporate sector towards promoting sustainability and environment-friendly approaches in many countries. The willingness and the decision of a business to invest in areas that improve environmental quality is an emerging trend in the corporate sector which has direct spillover effects in terms of recognition of social responsibility. Provided the contemporary background of a growing trend of the corporate sector towards an environment-friendly journey in terms of demarcating its social responsibility, the main objective of the study is to determine the trend of the relationship between corporate environmental responsibility and the corporate reputation by focusing on a study of a few corporate institutions in Sri Lanka. The main purpose of this study will be; to analyze the factors that are related to the sector’s environmental attitude. Initially the study plans to undergo a content analysis of the social responsibility reports published in recent years by 10 businesses operating; in Sri Lanka. The Content Analysis will be carried out in order to identify the indicators used to assess corporate environmental responsibility as well as to capture the emerging trend in the corporate sector to move towards environment friendly investments. The study also proposes the use of document analysis and semi-structured personal interviews to look at current strategies and policies of major companies as an initiative for social responsibility in an environment-friendly journey, which I prefer to define as Corporate Environmental Responsibility (CER).
The methodology of the study will be developed based on primary data collected through structured interviews and Focus Group Discussions with professionals which aims to capture the current practices of companies and their future prospects on the one hand, and on the other hand, it would provide insights to understanding the concept of CER in a broader sense. Further, published data collected for the content analysis can be used to produce an evaluation model for corporate environmental responsibility based on several variables reported by companies. This would provide sound foundations and evidence to an understanding about the ‘walking the talk’. To assess the differences between attitudes of different corporate institutions towards CER and the corporate reputation I propose to undertake the correlation of panel data.
Key Words: Corporate Social Responsibility, Sri Lanka, Environmental Challenges, Environmental Challenges, Corporate Environmental Responsibility
DRIVERS AND BARRIERS FOR A GREEN BUSINESS MODEL INNOVATION
IN THE DAIRY SECTOR:
LESSONS FROM THE ECO INNOVATION PILOT PROJECT
By G.G.U, Sankalpani, S. Vilochani, S. Kumarasena Abstract
Business model innovations are recognized as a key to the creation of sustainable business, but their adoption by Small and Medium Enterprises (SEMs) varies due to different reasons. Considering the highlighted significance of understanding why and how SMEs innovate business models for sustainability, it is important to question: what drives SMEs to adopt business models for sustainability and what acts as barriers for SMEs to implement business models for sustainability. The study applies a case study design on the case of business model innovation for sustainability conducted in a dairy SME through the project Eco Innovation. Eco-innovation is a new business approach introduced by the UN Environment which promotes sustainability throughout the entire life cycle of a product, while also boosting a company’s performance and competitiveness. The main source of primary data comes from semi-structured interviews conducted with different parties involved in the project. The study identifies five barriers and five drivers for the business model innovation in dairy SMEs. Evidence show that some barriers and drivers are more significant than others and that there are dynamic relationships within barriers and drivers. While external drivers and barriers significantly influence the business, government; competitors and customers are the driving factors for improving sustainable business models. The study explains key actions in a project undertaken to overcome barriers and capitalize on drivers. Findings on the drivers and barriers existing within the case company might not be entirely similar in firms that are operating within a different business context, country or specific industry. Moreover, the study focuses primarily on the barriers and drivers specific to business model innovation for sustainability. This implies that the drivers and barriers found in the context of the case SME are particular to sustainability and these cannot be guaranteed to be present in different aspects of business model innovation.
Keywords: Barriers; Dairy Sector; Drivers; Eco-Innovation; Sustainable Business Model Innovation.
EFFECT OF GREEN MARKETING ON CONSUMER PURCHASE BEHAVIOR IN
URBAN SRI LANKA
By Janith Nanayakara, M. Udayakumara, Sharon Sepion, V.Nipuni inyer Abstract
Developing more environmentally sustainable consumption and production systems depends upon consumers' willingness to engage in “greener” consumption behaviors. Moreover, in recent years, societies across the world have become more concerned with natural environment and increasingly conscious about eco-friendly products or green products and about their own safety and welfare. This has led to the emergence of green practices, and it is in this scenario, that the concept of green marketing has gained worldwide significance. Green marketing is a phenomenon which has developed particular importance in the modern market. This concept has enabled the re-marketing and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. As green marketing continues to evolve not only into a strategy but into a platform across the world, Sri Lanka is still at the onset of a green marketing phenomenon. To assess the direction of this phenomenon, the study is aimed at determining the green marketing potential in urban Sri Lanka as assessed through the perspective of consumers. Environmental Awareness and Consumer Behavior was used in order to assess the presence of a green potential in Sri Lanka. As environmental awareness is able to serve a clear purpose for green consumerism, consumer behavior is able to show the applicative potential of green consumerism. The influence of green marketing tools have also been analyzed, namely the eco-label, eco-brand and environmental advertisement.
A semi structured questionnaire was used as the mail data collection instrument in clustering the sample of 400 respondents who are living in eight different urban centers in Sri Lanka. The results of the study were able to reveal a strong green potential existing in Sri Lanka, both with positive indicators within environmental awareness and consumer behavior. Further, results have also noted specific products that have the greatest potential within Sri Lanka‘s green market; green food, body care products and green packaging showed the highest potential for a prospective green business as reflected in bivariate fit analysis. The results also show that environmental advertisement had the most significant effect on consumer purchasing behavior and eco-brand had the least effect. The overall findings in this study indicate that from the business point of view green marketing should not be considered as just one more approach to marketing, but has to be pursued with much greater vigor, as it has an environmental and social dimension to it.
Keywords: Sri Lanka, Green Products, Green Marketing, Sustainable Development, Ecological Issues.
WILLINGNESS TO PAY FOR ORGANIC AGRICULTURAL PRODUCTS BY CITY
DWELLERS IN SRI LANKA
By Kamal Kandewatta and Ranjith Bandara
Abstract
Environmental concern in agriculture has increased immensely all around
the world. Consequently, promoting greener agriculture, namely organic
agriculture, has gained popularity over the years. Nonetheless, endorsing it needs
proper economic justification with wider public acceptance. Resultantly, this study
concentrates on an economic assessment of urban dwellers’ Willingness-To-Pay
for organic agricultural products. It provides a comprehensive value estimation of
organic agriculture in the context of total economic valuation framework in a
sample of 600 respondents chosen from six different urban centres in Colombo,
the Capital of Sri Lanka who purchase their daily needs from departmental stores.
Majority of the respondents, around 93 percent are aware of organic agriculture
and hold the notion that organic agriculture is “Safer and healthier food
production”. Roughly 52 percent of the respondents are aware of organic
agriculture certification and approximately 88 percent of the respondents
preferred organic agricultural products. The reason for non-preference of organic
agricultural products as indicated is “Organic logo does not translate to it being
100 percent organic”. The Willingness-To-Pay amounts are estimated by using a
random-effects binary probit regression model. It was revealed that the
respondents are willing to spend LKR 98.27 for certified organic agricultural
products, with LKR 42.15 for food safety and quality standards and a total of LKR
169.23 for items with both organic certification and food safety and quality
standards. It is evident that close to 27 percent of the respondents who are willing
to pay an additional amount for organic agricultural products are phobic’s and
sceptical about organic certification in Sri Lanka is the main reason for not willing
to pay an additional amount for organic products.
The respondents hold the opinion that increasing awareness
programmes would facilitate popularizing organic agriculture in Sri Lanka even
though relatively the retail price of these agricultural products are much higher
than that of the non-organic products in the market. The overall finding of this
study provides a strong economic basis to believe that consumer preference can
be used as a motivation to encourage farmers to concentrate more on
environmentally friendly farming practices such as organic agriculture and also to
popularise it as a commercially favourable agricultural practice in Sri Lanka.
Furthermore, this study, in a general way, makes a modest contribution to develop
the organic agriculture sector by providing necessary inputs for strategic planning
and monitoring of the progress.
Key words: Choice Experiment Method, organic agricultural products, urban
consumer, Willingness-To-Pay
EFFORTS OF MARKET RESEARCH INDUSTRY ENTREPRENEURS TOWARDS
A GREEN ENVIRONMENT
By Mihirani Dissanayake Abstract
Global paper consumption has been increased over the past few years. On the other hand, due to increase in internet usage, ownership of personal computers, movement of countries towards mobile centricity, it is expected to see a reduction of usage of printed materials and communication. With this analogy, usage of digital or internet may support reduction of paper usage in the future and hence make a contribution towards a green environment around the planet. Consumers are shifting from traditional means to digital means, still most of industries have not even thought about digital business models and strategies and market research is one such industry. The biggest challenge that the research industry is facing today is the lack of appreciation towards usage of technology and digital for research to provide most updated and timely data to its customers. Majority of the market research companies in the country are still following conventional methods of data collection that is unjustifiable when it is compared with consumers’ digital usage trends in the country. Therefore, the research industry is able to make a contribution towards green environment in Sri Lanka. In a context where researching the markets or market research has been traditionally based on field research techniques, with the increase of device ownership and internet penetration in Sri Lanka, usage of devices instead of a printed questionnaire has been the new way of data collection. The computer aided personal interviews (CAPI), computer aided telephonic interviews (CATI), computer aided web interviews (CAWI) are few such digital data collection methods that would support reduction of paper usage and also provide near real time (NRT) and quality research data to its users. It is a very few entrepreneurs in the industry who have taken this effort in making a contribution towards green environment.
Key words: Green environment, Paper consumption, market research, digital, entrepreneurs
FINANCIAL SUSTAINABILITY OF COMMUNITY BASED SEA TURTLE
CONSERVATION PROJECT IN REKAWA, SOUTHERN SRI LANKA
By Thushan Kapurusinghe
Abstract
The Turtle Conservation Project (TCP) initiated its pioneering community
based turtle conservation project in Rekawa village, southern coast of Sri Lanka in
1996. A ‘turtle night watch’ nature tourism initiative was launched as a self-
sustainability exercise along with the conservation programme. Local villagers
were trained as tourists’ guides and recruited on the beach while working as the
turtle nest protectors. The programme used sea turtles as a charismatic ‘flagship’
species to generate income to continue the programme and also to expand its
other community development activities. In May 2006, Rekawa beach was
officially declared as a Sea Turtle Sanctuary by the Department of Wildlife
Conservation as a direct result of TCP’s conservation efforts and campaigns. The
programme received several global awards in recognition of its sustainable
tourism practices and this paper describes how the ‘turtle night watch’ nature
tourism programme benefits conservation and multiple stakeholders including
local community members.
Key Words: Community conservation, Ecosystem, Nature tourism, Rekawa Sanctuary,
Sea turtles, Sri Lanka, Sustainability,
FOOD MANDALA AND GREEN ENTREPRENEURSHIP:
A CASE STUDY IN SIYAMBALANGAMUWA BLUE GREEN MODEL VILLAGE
By H.A.K.I. Perera, H.M.L.K. Herath and R.P.L.C.Randeni Abstract
This research was conducted in the blue green model village Siyambalangamuwa to introduce Food Mandala as a tool of reciprocity for collective social action and green entrepreneurship promotion while conserving locally available agro biodiversity. In here the availability of community level reciprocity in relation to food exchange was explored and “Food Mandala” was evaluated as a tool of reciprocity. A discrete choice experiment was conducted along with a questionnaire survey. It was found that, even though not practiced as in ancient times and in an organized manner, still the villagers are engaged in reciprocating food. As a well-organized method in reciprocating food, the community revealed their willingness to accept food Mandala. Through choice modeling seven attribute levels of food mandala were found and valued as the most desired. The highest value was obtained by the attribute underutilized food availability. In making mandala active participation was observed along with discourse regarding food items reciprocated. Considering the findings, introducing food mandala as a tool of reciprocity in to Siyambalangamuwa village could be a success. And it can be concluded that food mandala is a good participatory approach in popularizing locally available agro biodiversity, a useful event to improve knowledge on agro biodiversity, awareness on lesser-known, rare and underutilized agro biodiversity with culinary uses and recipes. Hence, it is an ideal platform for green entrepreneurship. As a means of mainstreaming food mandala tool into the Blue green Village Pilot Programme, subsequently three of them were prepared and displayed by few outreach events by participatory means. Toxin-free country exhibition, Global Biodiversity day National Celebrations in 2018 and V-2025: Enterprise Sri Lanka national exhibition at Monaragala were the three occasions. Majority of the visitors expressed the idea that, it should be continued as a platform for Green Entrepreneurship promotion. However, further inquiry is essential for popularizing the tool effectively.
Keywords: Blue Green Villages, Choice Experiment, Food Mandala, Green Entrepreneurship, Reciprocity
HARITHA WELI THOTUPALA (GREEN SAND FERRY):
CREATING OPPORTUNITIES FOR GREENING THE ENVIRONMENT
By Eng. Kuhan Gunasekara Abstract
In accordance with the view of the general public of Sri Lanka, illicit, excessive and improper river sand mining is said to be causing severe problematic issues to the riverine eco systems of the country including effecting the depth of the river bed, river bank destructions, eroding and stability effects on the river banks and associated slopes, salinity destruction, etc. During the past two decades GSMB has been accused of a series of allegation directed at river sand mining from media, general public, governmental and nongovernmental organizations. Apart from the physical, chemical and geo technical impacts it has been recognized to have indirect sociological impacts as well. With the identification of all of the above problematic environmental and distresses, a decision has been taken to proactive measures against the prevailing behavioral and natural effects without any delay. The proposed “Haritha Weli Thotupala “Green sand ferry”, will be appropriate and of timely importance as it is an implementable environmental and sociological remedial concept which could be effectively activated. The proposed Green Sand Ferry, creational environmental completion which could be successfully implemented through all river sand mining license holders on all respective river banks executed as a large scale Island wide program to re-green and restore. The rehabilitation program is being introduced to the mining license holders and the miners and associated personnel as a creative competition. Planting of sanctioned types of trees, vines, creepers, bushes, etc. companionable with the prevailing whether and climatic conditions of the areas will be highly endorsed in implementing this creational completion. Minimization of probable land erosion, degradation, maintaining of slope stability, etc will be some key aspects of the program. Referring to the implementation of the Green Sand ferry, program, there will be an inevitability of active involvement and engagement of all the river sand miners and stake holders for the sake of preservation or the protection of the riverine environment and eco systems island wide.
The new or more strengthened riverine green environment regenerated by the miners under the given guidelines with the adaptation of their own creativity skills and appropriate efforts will be subjected to and assessment through a well-recognized governmental judging panel covering various levels in a sensible and transparent manner referring to national and district levels for selection of the winners. The Green Sand Ferry concept has already been implemented by GSMB from mid-2018, to re-green and reform of affected riverine environments by the river sand mining communal while rewarding and making more prospects to them as a segment of the community who contributed mostly to the construction industry through their continuous supply of sand.
Keywords: Green Product, Environmental Conservation, Creational
Environmental, Green Sand Ferry
PROMOTING GREEN ENTREPRENEURSHIP TOWARDS ENVIRONMENTAL
SUSTAINABILITY:
A FINANCIAL PERSPECTIVE OF GREEN PRACTICES
By Chandi Wijayasinghe, D. K. Y. Abeywardhana and P. M. C. Thilakerathne
Abstract
Green entrepreneurship is a new phenomenon in the rapidly developing field of research. The term ‘green entrepreneurship’ has widely been discussed during the past decade. Therefore, the researchers are merely turning to investigate this domain. Nowadays, Sri Lanka is struggling with various environmental related issues. Several scholars (Dunlap, and Jorgenson, 2012; Zubair, 2001) have emphasized that the industrialists are responsible for most of the environmental related issues. As reported by Schaper (2002), promoting green entrepreneurship is an advisable solution to solve environmental related issues in almost every country. While understanding the importance of this theme, the government of Sri Lanka promotes new ventures to go with green in order to bring about environmental sustainability. However, scholars highlight that the green practices mainly cause extra costs and thus negatively affect the financial performance of a business enterprise (Wagner et al., 2002; Gilly et al., 2000; Hamilton, 1995). While some scholars argue that green practices may positively affect the financial performance of a business entity (Melnyk et al., 2003; Zhu and Sarkis, 2004; Molina-Azorín et al, 2009). Nevertheless, both views have not been generalized so far. Therefore, this study investigates whether the green practices could affect the financial performance of leisure-based business enterprises, that operated within the Western Province of Sri Lanka. This research involves quantitative approach. The findings show that green practices have a positive impact on the financial performance of the leisure-based business enterprises in the Western Province of Sri Lanka.
Key words: Environmental pollution control, Green entrepreneurship, Green practices, Product stewardship, Renewable energy
SUSTAINABILITY MEASURES TAKEN IN HOSPITALITY BUSINESS IN SRI
LANKA: AN EMPIRICAL INVESTIGATION
By Shatha Herath, Malinda Perera, Asela Sandaruwan, and Pramila Balasubramaniume Abstract
The hospitality industry is one of the leading growth sectors of the global economy, bringing in billions of dollars annually and transporting millions of people internationally. Further, this industry has become an important sector in many developing countries that has an impact on economic development, creating employment and important source of welfare for the people. However, to develop its activities, processes and services the hospitality industry generates environmental impacts that may contribute to a series of critical environmental issues while contributing to global warming and the depletion of vital natural resources. This leads to an adaptation of various green initiatives and sustainability measures to prevent the possible environmental deprivation. Yet, the level of adoption of these practices remains modest. Thus, the purpose of this study is to assess the nature and the extent of these sustainability practices have been used in the hospitality industry in Sri Lanka. Data was collected from sixteen facilities representing four major types of hotels eight different regions in Sri Lanka. The instrument used consisted of semi-structure, with some forced-choice interview questions pertaining to the sustainability practices of each property. The results showed that the general attitude towards sustainability was very positive for all businesses. No relation was found between the general attitude and the actions taken. It can be summarized that higher classified, medium size, hotels, and businesses that were part of a corporate chain took significantly more actions compared to low classified, micro size, guesthouses, and businesses that were owner-managed. A high implementation of sustainable business practices correlated with a high level of benefits perceived, more strategic planning and a less intense perception of barriers. The greatest barrier reported was the lack of support and information and the difficulties with obtaining permissions and subventions. Also the awareness and demand from guests for sustainable business practices were perceived as low. Consequently the study shows that the communication between public and private sector as well as the awareness raising and marketing of sustainability to consumers need to be improved.
Key Words Sri Lanka, Hospitality, Environmental Sustainability, Green Business, Economic Development, Tourism
THE SMALLHOLDER FARMER’S LIVELIHOOD IN A CHANGING
WORLD – THE ROLE OF TECHNOLOGY
By Damitha Gunawardena
Abstract
Agriculture employs 33% Sri Lanka’s workforce yet contributes only 9% (and declining) of Sri Lankan Gross Domestic Product (GDP). Emerging concerns such as land fragmentation and degradation, and harvest losses due to increasingly adverse climatic phenomena, are compounded by pests and disease. To combat this, Dialog Axiata PLC, building on its “Govi Mithuru” mobile crop advisory service, is collaborating with the Universities of Ruhuna and Moratuwa to develop an automated Protected Agriculture system appropriate and affordable for smallholder farmers, to overcome climatic and pest and disease challenges. The target is a system 10 times more affordable than current solutions, with recommendations fine-tuned for the Sri Lankan context. This affordable, climate-smart, protected agriculture system optimises environmental control and is expected to increase yields by 130%-200%, while reducing labour requirements and management effort.
Key Words: Smallholder Farmers, Livelihood, Technology, Land Fragmentation, Environmental Degradation
WETLAND RELATED BIOLOGICAL DRIVERS TO CONTROL WATER
POLLUTION AND MOSQUITO BORN DISEASES IN COLOMBO CITY
By Dr W. Y Wedisinghe
Abstract
Colombo Metropolitan Region (CMR) is the most significant geographical area in Sri Lanka as it contains both commercial and administrative capitals in the country. Colombo is the most urbanized and populated area in the country. The most unique feature of CMR is the Colombo Wetland Complex which is extending about 1900 ha across the Colombo catchment connecting with 42 km long man-made canal network. This ecosystem provides million dollars worth of environmental services to the city annually which are significant for the economic and social well-being of the city. The proximity of mosquito vector breeding sites to human habitation is a significant risk factor for dengue virus infection. Prevention and control relies on reducing the breeding of mosquitoes through source reduction (removal and modification of breeding sites) and reducing human–vector contact through adult control measures. In this context, biological drivers have been identified as one of the effective and sustainable methods to prevent and control breeding of mosquitoes. The main objective of this project is to prevent mosquito borne diseases in Colombo district, Sri Lanka.
Key Words: Sri Lanka, Wetland, Biological Drivers, sustainability
CONSUMER’S ATTITUDE TOWARDS GREEN PRODUCTS IN SRI LANKA:
AN EMPIRICAL INVESTIGATION
By Wasana Rathnayaka and Ranjith Bandara Abstract The current rapid growth in the economy and the patterns of consumers’ consumption and behavior worldwide are the main cause of environmental issues. These issues are increasingly transforming business practices and consumer behavior across the world. Moreover, in order to meet the growing needs of food and save our environment from destruction the world is getting toward green food or green marketing for agricultural food system. Using too much chemical fertilizers and pesticides increases soil erosion which imbalances our environmental condition. This paper aims to analyze consumers’ attitude toward green product in Sri Lanka where it essentially exploratory in nature and has four objectives. The objectives are consumer opinion towards key issues of green products, attitudes of respondents towards green products, factors influencing the purchase of green products and the impact of demographic factors on the purchase of green products. The result from the independent sample t-test shows that there were no significant differences between gender in their environmental attitudes and attitudes on green products. The rotated factor matrix validated the underlying dimensions of environmental attitudes into four major dimensions. Results from the multiple linear regression analysis revealed that consumer attitudes on the respondents and their personal use towards the environment contributed significantly to their attitude on the green product. However, environmental protection did not contribute significantly to consumers’ attitudes on the green product. Overall finding of this study indicate that despite significant awareness and positive attitude towards environmental protection, attitude towards environmentally friendly products is not significantly high. There has been found a significant positive correlation between consumer awareness of environmental issues and their attitude on green products. Correlation between attitude of consumers towards environment protection and their attitude towards green products has been found to be insignificant.
Key words: Environmental Attitude; Green Products; Consumer Attitude, Sri Lanka. Green products, Consumer attitude, Eco-labels.
AN ANALYSIS ON RECENT TRENDS OF GREEN PASSENGER
VEHICLE USAGE IN SRI ANKA
By S. Dilrukshi and R. Bandara
Abstract
Human beings have been suffering due to their own actions which has disturbed for the nature. This situation has led the nations to transform for greener economies where the sustainable objectives can be achieved through environmental protection. With the introduction of green concept, the worldwide concern has driven to the direction of transport sector as well. The necessity to move towards green transportation has been emerged due to several issues like air pollution, increasing CO2 emissions, Green House Gas (GHG) Emissions, depreciation of natural resources and increasing oil prices. Since the transport sector is being a significant contributor for those issues, Sri Lanka should also recognize that the green transportation is today’s necessity. The vehicle population in Sri Lanka is growing rapidly, but the number of green vehicles has not been grown to a considerable level. Therefore, the trend of the green passenger vehicle usage in Sri Lanka is significantly low. The responsible authorities should take initiatives to impress the consumers to purchase green vehicles by facilitating them with necessary infrastructures. Moreover for a greener future, supportive and smart infrastructures should also be implemented. To impress people to bring green vehicles to the roads, implementation of smart charging systems is vital. Then the electric buses can also be introduced to the market. When the number of electric or Plug in Hybrid vehicles increase, the demand for power will also increase. Then the conventional modes of power generations would not sufficient to satisfy the demand. Then Sri Lanka should also have a plan to have alternative energy sources such as wind, hydro and solar power. This study reveals that the government and the citizens, both parties should involve in making the prevailing transportation to green transportation.
Keywords: Sri Lanka, Green Transportation, Green House Gas, Greener Vehicles, Public Transportation
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wdodhï ud¾. imhd .ekSug Wmldr lsrSu wfmalaId flf¾' tfiau mdrïmrsl
yia; l¾udka; iñnkaOfhka wOHhk lghq;= is¥lrk úYajúoHd, iy mdi,a
isiqka i|yd wOHhk iy m¾fhaIK myiqlï imhdoSu uÕska tu Ys,amSkaf.a
oekqu ixrlaIKh flf¾' tfiau j¾;udk fjf<|fmd,g .e,fmk mrsos NdKav
ksIamdokh i|yd fuu Ys,amSkag úfYaI{ mqyKqj iy oekqu ,ndoS Odrs;d
j¾Okh flf¾' mdrsirsl ixpdrl cd,h l%shd;aul lsrSu i|yd fjí wvúhla
ks¾udKh lsrSu iy th l%shd;aulj mj;ajd f.khñka ixpdrl ksjdi yd yia;
l¾udka; ksIamdolhka iïnkaëlrKh iy wf,úlrK l%shdj,shl ie,iqï
lsrSu yd mj;ajdf.k hdu uÕska jHjidhl;aj ixj¾Okhg o Wmldr fõ'
uqLH mo : cSjfkdamdh ixj¾Ok mdrïmrsl oekqu ixrlaIK
Odrs;dj¾Okh jHdmdr ie,iqï jHjidhl;aj ixj¾Okh
foaYSh yd wdfõksl WK m%fNao ixrlaIKh' w;alï NdKAv
ksIamdokh yd boslsrSï l¾udka;h ioyd WK oej Ndú;h m%p,s; lsrSfï jHdmD;sh
t,a.mS .t,a fmf¾rd
idrdxYh(
´kEu mrsir moaO;shl jvd fyd|ska j¾Okh jk yd iS.%j¾Okhla we;s fndfyda
foaY.=Ksl yd mrsir ;;a;ajhkag wkqj¾:kh ùu;a' blaukska wfkl=;a .iaj,g
jvd Wiia .=Kfhka hqla;ùu;a ksid WK.i b;du iq¥iq oejuh fkdjk
wdfoaYlhla f,i wjOdkh fhduqj we; . j¾;udkfha mrsir moaO;Ska ;=<ska
WK m%fío úhelS hk ;;a;ajhlg m;aj we;af;a fï flfrys m%cdj olajk
Wkkaÿj wjuùu yd ,nd.;yels m%fhdack iSudiys; ùu ksidfjks. ,dxlsl
ck;dj WK Ydlh j.d lsrSug Wkka¥ jkafka .x.d Th yd we, bjqre moaO;s
wdrlaId lr.ekSu ioyd jqj;a WK Ydlh i|yd b;d by< w¾:Sl jákdlula
we;. j¾;udkh ;=< ,dxlSh fj<om, uq¿;ekaf.hs wdydr ieliSu ioyd
Ndú; lrKQ ,nk yd ld¾hd,hSh úúO WmlrK fukau úis;=re ksIamdok yd
fi,a,ï nvq ksIamdokh jkafka ma,diaála j,ska jqj;a fuu WmlrKj,ska
jeäm%udKhla Ñkh, cmdkh jeks rgj, ksIamdokh jkafka WK oejfhks.
fuu ;;a;ajhg úiÿï f,i ma,diaála ksIamdok ioyd úl,amhla f,i WK
oejfhka .!yNdKAv yd w;alï ksIAmdokh ioyd idïm%odhsl yd úoHd;aulj
WK ,S ksIAmdok Wmdh ud¾.sl oekqu yd ;dlaIKh m%cdj fj; yÿkajdoSu
isÿúh .fï ksid WK Ydlh ;sridr f,i m%fhdackhg .ekSu ioyd m%cdj ;=<
Odrs;d ixj¾Okh;a, mdrsirsl /lshd W;amdok wjia:d ixj¾Okh ùu ksid
m%cd wdodhï W;amdokh o, WK m%fío ixrlaIKh yd ;sridr Ndú;ho isÿúh.
uqLH mo : wkqj¾;kh" wdfoaYlhla" ma,diaála" wdodhï W;amdok
CONTACT
MR. K. GAMAGE Conference Co-Coordinator Colombo School of Business & Management [email protected]|[email protected]|[email protected] 65/5, Ward Place, Colombo 7, Sri Lanka. Mobile: (+94) 773 220 441 | Hotline: (+94) 710 667 667 |Office: +94 (0) 112 667 678 Email: [email protected], | [email protected] | Web: www.csbm.edu.lk
MR. POORWAKA GAMAGE
Conference Assistant Coordinator Colombo School of Business & Management [email protected]| [email protected] 65/5, Ward Place, Colombo 7, Sri Lanka. Mobile: (+94) 763 313 674, 0703 667 684 | Office:+94 (0) 112 667 67
NOTES
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