ICOrating

TAYLOR Basic Review (http://smarttaylor.io)

ICO dates (19.02.2018 - 20.03.2018)

Web: icorating.com

Email: info@icorating.com

Twitter: @IcoRating

Project details

Name: TAYLOR

Ticker symbol: TAY

Project type: Trading

Extended company description: Taylor is an easy-to-use service for exchanging

and investing in cryptocurrency with the help of bots.

Company: Taylor OÜ

Website

White paper

ICO details

Public ICO start: 19.02.2018

Public ICO end: 20.03.2018

Token Sale duration (weeks): 4

Token type: TAY

Token emission: 10,000,000

Tokens available (Pre-Sale + Public ICO): 7,600,000

Investment goal: Support for the service and the financing of initial operating

expenses including development, marketing and technical infrastructure.

Price: 1 TAY = 0.0007 ETH

Accepted payment: ETH

Bounty: The program is active until the end of the ICO

Token role: functional

Team

Team (number of people): 13

Advisors and partners (number of people): 9

GitHub

Project information

Taylor is an easy-to-use service for exchanging and investing in cryptocurrency with

the help of bots.

Taylor monitors major exchanges and conducts technical analyses to discover

investment opportunities. Then it signals users about potentially profitable

transactions which may be started automatically at the click of a button. As soon as a

trade begins, Taylor can control the process automatically.

Taylor enables anyone regardless of their trading experience, to profit from the

global crypto market.

Advisors:

Amure Pinho (LinkedIn) - President of Associação Brasileira de Startups,

CEO at Blogo, formerly executive director at Sync, Crossfy.

Felipe Matos (LinkedIn) - Executive director of Movimento Dínamo, blogger

at ESTADÃO, member of the board of UpPoints, member of the advisory

board of Associação Brasileira de Startups.

Andre Diamand (LinkedIn) - Member of the Advisory Council, CEO at

Associação Brasileira de Startups, Chairman and Founder of VentureOne

Startups, previously chairman and founder of Future Security.

Everton Fraga (LinkedIn) - Software engineer at Ethereum, previously

instructor at Blockchain Academy, co-founder of Dujour, Kinda Connected.

Brad Mills (LinkedIn) - Analyst for Alphabet Digital Currency Fund, Bitcoin

Bitcoin, co-founder and director of marketing at Slightly Social, Inc., head of

monetization of Facebook games.

AceOfWallstreet (Twitter) - Founder of APX Ventures, Crypto trader &

influencer.

NotSoFast (Twitter) - miner and trader.

Ant (ThisIsNuse) (Twitter) - trader, former InfoSec specialist.

Godson (Twitter) - trader.

Partners:

APX - a venture fund.

Clearify - a technical partner in security.

Onfido - a technical partner in identity verification.

Investments attracted: The private pre-sale raised 500 ETH in Aug-2017.

Summary

The Taylor project is a platform for automated trading and investment in crypto.

Project strengths:

The crypto market is developing dynamically, which offers good prospects for the

project.

The team members have the relevant specialized experience and can add value to

this project.

The project offers a type of service that is currently in demand.

Project weaknesses:

Unfortunately the beta version is not yet available (the project has announced mid-

January as the launch date).

The segment is highly competitive;

There was no marketing strategy or methods for attracting customers provided,

which may lead to an inadequate take-up for the project.

The project is still low profile, but the team's experience should help overcome this.

Market and Industry

The crypto market of course shows great potential: according to Infoholic Research

LLP forecasts, the crypto and blockchain markets will grow by 35.2% over the next 5

years. Consequently, we can expect an increase in investment in this sector.

[https://www.infoholicresearch.com/report/cryptocurrency-and-block-chain-market-

trends-2016-2022/]

The team point out that as of November 2017, Bitcoin alone had a market

capitalization of more than $100 billion; more than 1000 digital coins are traded on

crypto markets.

Comments: The crypto market is dynamically developing but the number of platforms

providing similar services is also growing rapidly. More details about competitors can

be seen in the next section.

Competitors

The project identifies the following competitors:

Criptoping - a service that monitors crypto markets and notifies when a

crypto asset shows unusual market action.

Cindicator - a crowd forecasting-platform on blockchain, providing forecasts

for financial markets.

Summary: There are many services offering crypto trading; however Taylor, unlike

its competitors, offers rate tracking services and bot-assisted trading.

Engineering features of the project

The platform is built on the basis of blockchain technology using smart contracts.

Technical description

The platform consists of the following aspects:

Marking monitor bot - constantly monitors markets or currency pairs on

exchanges (Bittrex and Poloniex).

Mobile application - enables a user to view proposed transactions.

Trade bot - manages a user's funds via API.

Taylor functions as follows:

1) A trading opportunity (signal) is identified, the market monitor bot (A) notifies users

via the Taylor mobile application (B).

2) After notification, users may analyze the proposed opportunity through the

application interface and decide whether they want to start a transaction.

3) After deciding on whether to trade, the user may choose the amount to be

invested and the desired target profit.

4) The trade bot (C) then performs its action.

Comments: The team uses proven technologies.

Technical roadmap

With the development of technology and data it is planned to implement the

following:

1st quarter of 2018 - Launch of the beta version of the mobile application.

Q2 2018 - Launch of Taylor mobile app V1, development of new trade/market

monitoring strategies.

Q3 2018 - Support for further currency pairs, additional trading/market

monitoring strategies.

Q4 2018 - Release of the desktop app, introduction of social commerce/trader

tracking function.

Q2 2019 - Release of web app, adding an automatic trade function.

Q3 2019 - Adding new and not yet discovered functions, products and

services.

Comments: The team has presented a step-by-step strategy for project

development. The beta version will be available in mid-January according to the

thread on BitcoinTalk.

[https://bitcointalk.org/index.php?topic=2664714&utm_source=site&utm_medium=bu

tton&utm_campaign=awareness&utm_content=announcement]

The following active modules are available in the open repository:

GitHub

Repository

Commits: 19

JGcarv: 100.00%

Comments: The repository contains 1 open module:

smart-contracts – which is dedicated to smart contracts. The module is active;

the last changes were made 11 hours ago (on January 30).

Repository Owner - Taylor.

Documentation

We have analyzed the Taylor website and documentation for sufficiency and

consistency for making an investment decision.

Information about the project is available in the White Paper, Terms of Use and

Privacy Statement in English. In the White Paper, the project is described in

sufficient detail. The main emphasis is on the components of the platform.

The website also provides information about the project, the ICO, the Roadmap,

bounty and bonuses, the blog, frequently asked questions with answers, consultants

and the team. The website is presented in English. The website features links to the

blog, a description of the bounty program and frequently asked questions.

Summary: The documentation enables a comprehensive view of the project. The

work process of the platform is described in sufficient detail but there is not enough

technical description of the project. Marketing strategy, development and plans for

market entry are not presented.

ICO

Tokens for sale: 76%

Public ICO start: February 19, 2018

Token type: TAY

Accepted payment: ETH

Price: 1 TAY = 0.0007 ETH

Crowdsale duration: 4 weeks, until March 20, 2018

Tay Token is a utility token that can be used to pay for platform services.

Taylor's services will be subscription-based. Monthly subscribers receive trading

signals on their mobile phones and have access to an automated trading interface.

They will be able to pay for the subscription using credit cards, some

cryptocurrencies such as Bitcoin (BTC) and Ether (ETH), or using the TAY token.

The service charge is likely to be $60.00 per month. This price will be confirmed later

after some market checks.

Token limitation: 10,000,000

Token holder advantages: users who pay using TAY will have discounts on the

subscription fee and access to exclusive features such as priority notification and

higher trading limits

Dividends: No

Additional token emission: No

Max goal: 5960 ETH

Min goal: 500 ETH

Bonus:

Bounty

Bounty program

The project allocates 300 000 TAY (3% of all TAY issued) on the bounty; the

program is open in the following areas:

Summary: The project has an extensive bounty program. All details of the program

are available at the link above. Once all stakes are counted, users will see their TAY

tokens in their Taylor accounts. Tokens will be distributed after the TAY blockchain is

launched.

Token and capital distribution

Tokens and capital are distributed according to the following scheme:

Summary: Tokens do not affect the distribution of shares in the company. The

incentive system is built in such way that it is more profitable to buy tokens earlier.

Development plans

The roadmap:

According to the roadmap, the team has verified the demand for the service

provided. It will concentrate on the mobile application. Unfortunately, the roadmap is

mostly focused on the technical aspects of the project; questions about user

interaction and commercial development remain unanswered.

Summary: The roadmap does not disclose the project's scaling plans; however, it

contains a detailed technical component.

Team

The team features 13 people and 9 advisors. Information about the main team

members based on LinkedIn is as follows:

Fabio Seixas (LinkedIn) - Co-founder and CEO. Co-founder of LeadGrid, Jack

Sistemas, previously co-founder of Camiseteria.com.

Thiago Régis (LinkedIn) - Chief Technical Officer and Co-Founder. Previously

Drupal consultant at RNP, CEO and founder of FISQUA, public relations

manager at Drupal Brasil.

Rafael Salmon (LinkedIn) - Head of Marketing. CEO and founder of Codifique,

Microsoft .Net Trainer at Instituto Infnet, previously CEO and co-founder of

Salmon Consultoria / Vamos Innovations.

The team has 10 more people.

Summary: The majority of the team did not specify an affiliation with Taylor. The

team is mostly from Brazil, and has the following specialists: A community manager,

content specialist, public relations manager, UX designer, user interface specialist,

Fullstack developers, external developer, a Solidity developer and an attorney.

Marketing

Information about the project is available via various popular services such as

Twitter, Telegram, Reddit, Medium, Discord, LinkedIn, Facebook, GitHub,

BitcoinTalk and YouTube. The project has a bounty program.

The team is active on social media. News on the project appears regularly via Twitter

and Facebook; there is a blog on Medium. The format of articles about the project

shows that they were written mainly at the project's request.

Comments: Interest in the project is gradually growing. The marketing campaign is

developed mainly on Facebook and Twitter.

Traffic analysis of the Taylor website based on Similarweb.com data showed the

following:

Traffic sources: [Similarweb]

Comments: direct link: 34.75%, referrals: 7.51%, search: 1.98%, social media:

47.01%, mail: 8.75%

Search traffic: 1.98%, 100% from with is organic.

Referral links: 7.51%

A social activity analysis of the Taylor website based on BE1.ru data showed the

following:

Traffic sources: [https://be1.ru/stat/smarttaylor.io]

Comments: Top 5 countries of visitor origin: Brazil - 53.85%, the United States -

11.84%, Great Britain - 7.10%, Canada - 5.43%, France - 3.14%.

Referral links: medium.com: 65.15%; nyx.cz: 34.85%.

Social activity: Twitter: 66.74%; Facebook: 33.26%

Traffic analysis of the Taylor website based on analysis data showed the following:

Traffic sources: [https://a.pr-cy.ru/smarttaylor.io]

Activity: Visitors: 6253, views: 25,020

Social activity: Score: 1137, source: VK: 0, Facebook reposts: 1137, Google+: 0

Summary: Based on available data, users are just beginning to be interested in the

project. The team leads its advertising campaign on Twitter and Facebook; there is a

blog on Medium. Over the past month, website traffic has grown by 8000 visitors.

Contacts

The developers may be contacted using the links below:

Website

Twitter

Telegram

Medium

Slack

Reddit

Linkedin

Facebook

Github

Bitcointalk

Youtube

The information contained in the document is for informational purposes only. The views

expressed in this document are solely personal stance of the ICOrating Team, based on data

from open access and information that developers provided to the team through Skype, email

or other means of communication.

Our goal is to increase the transparency and reliability of the young ICO market and to

minimize the risk of fraud.

We appreciate feedback with constructive comments, suggestions and ideas on how to make

the analysis more comprehensive and informative.