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3 000 STUDENTS
INCLUDING 900 INTERNATIONAL STUDENTS
4 CAMPUSES
METZ AND NANCY (FRANCE)NUREMBERG (GERMANY)CHENGDU (CHINA)
150 FOREIGN PARTNER UNIVERSITIES
IN 50 COUNTRIES
70 PERMANENT PROFESSORS
AND 20 AFFILIATED PROFESSORS
60 VISITING PROFESSORS PER YEAR
300 BUSINESS PROFESSIONAL TEACHERS
4 REPRESENTATION OFFICES ABROAD:
1 IN WEST AFRICA
1 IN LATIN AMERICA
2 IN CHINA
2 LIBRARIES
24 000 BOOKS
10 000 DIGITAL PERIODICALS
ICN Business school
In 2016
ContactInternational RelationS O� ce
� +33 3 54 50 25 25
-
www.icn-groupe.fr/en
Phot
o cr
edit:
ICN
Busi
ness
Sch
ool,
City
of N
urem
berg
, City
of M
etz,
City
of N
ancy
. Thi
s do
cum
ent i
s pr
inte
d on
pap
er m
eetin
g th
e su
stai
nabl
e m
anag
emen
t sta
ndar
ds o
f the
pap
er in
dust
ry.
Info
rmat
ion
give
n in
this
doc
umen
t is
non-
cont
ract
ual.
ICN
rese
rves
the
right
to c
hang
e its
pro
gram
s ac
cord
ing
to m
arke
t nee
ds a
nd it
s ow
n in
nova
tions
.
La créativitéFait la di� érence
* Creative Thinking makes the di� erence *
Summer program
MEMBER OF THECONFERENCE DES GRANDES ECOLES
ASSOCIATED WITH THE UNIVERSITY OF LORRAINE
ABOUT
ICN BUSINESS SCHOOL
PRACTICAL INFORMATION
ICN Business School Summer Program is four weeks of high level classes and other activities held in 3 different campuses. The whole program is designed to support your learning and understanding of business subjects.
You will meet lecturers who are passionate about the topics they teach and research. You will also have the opportunity to visit companies, monuments and European institutions.
Come to benefi t from our expertise and learn with us.
Dr. K
amel
MNI
SRI
Head
of t
he P
rogr
am
Assessment
Assessment will be provided during the program. Students can earn up to 10 credits (2 ECTS credits per module in a total of 4, 2 ECTS credits for a fi nal report). For more details, please contact your local study abroad advisor.
Organization
Accomodation
Students are accomodated in a student residence. Students will receive tickets for meals at the university cafeteria. Of course, whenever desired, a student may go have a meal in a local restaurant, at the student’s cost.
Program location
Metz // ICN Business School - Metz Campus 3 place Édouard Branly - FR 57070 METZ Technopôle
Nancy // ICN Business School - Nancy Campus 13 rue Michel Ney - FR 54037 NANCY Cedex
Nuremberg // ICN Business School - Nuremberg Campus Maxfeldstraße 9 - D-90409 Nuremberg - Germany
How to apply?
If you are a student from an ICN partner university, please apply through your home institution. If your university is not a partner of ICN, please contact the International Relations Offi ce. For more information, please contact your local study abroad supervisor.The cost does not include the airfare from your home country to France, any transportation cost to Metz, personal expenses, insurance, visa or passport fees, home university fees.
mET
ZFr
ance
na
ncy
Fran
ce
Nu
reM
BER
Gg
ERM
ANY
Metz is a city of water, as the Moselle river runs close to its center. Metz is a garden city, with parks and other green areas penetrating
the city center. Its 470 hectares of green spaces make Metz one of France’s most fl oral cities. Metz is also a city where the many pedestrian zones create a
pleasant environment to live in. Metz is a city of art. The Centre Pompidou, for example, is a renowned
center hosting exhibitions of the prestigious collections from the National Gallery of Modern Art (Musée National d’Art Moderne) which
attracts visitors from all over Europe. The ICN campus is located at the Metz Business Park (Technopôle de
Metz), which has attracted numerous French and international companies to set up there, along with a number of other Graduate Schools (SUPELEC,
Georgia Tech, ENSAM, etc.). The Metz Métropole Enterprise Center (Maison de l’Entreprise), dedicated
to entrepreneurship, is located at the heart of the ICN campus.
Nuremberg, with more than half a million inhabitants, is the second largest city in Bavaria and the capital of Franconia, a region of Germany
which combines history, nature, architecture and a host of cultural events. Its charm as a picturesque medieval city, its modern character and its
dynamic economy, industry and technology make Nuremberg one of the most important cities in the south of Germany. The ICN campus is close to Nuremberg’s historic center and easily
accessible on foot, thus making it easy for students to enjoy the city’s many attractions, particularly, at the end of the year, its famous Christmas market.
Nancy is above all a city of and for students. It is a welcoming and dynamic city with 48 000 students. Throughout the year more than 200 shows, concerts, exhibitions, operas,
theatre performances and other events fi ll the Nancy calendar and all at very affordable prices for students. Nancy also has a very lively city center with pedestrian areas bustling
with activity. For those who seek a calmer, greener area, the city possesses one of the biggest natural city-center parks in France, ‘la Pépinière’. Nancy is a city with a rich historical legacy, due, to a large extent, to
Stanislas Leszczynski, King of Poland, who endowed Nancy with the beautiful architecture of sites such as the Place Stanislas, the Place Carrière, the Place d’Alliance, and the Governor’s Palace (Palais du Gouverneur). All these sites are listed heritage sites in the UNESCO World Heritage. The ICN Business School campus is located 10 minutes walk from
the city center and the main SNCF railway station. The Artem campus is only 15 minutes by tram from the city center.
3 000 STUDENTS
INCLUDING 900 INTERNATIONAL STUDENTS
4 CAMPUSES
METZ AND NANCY (FRANCE)NUREMBERG (GERMANY)CHENGDU (CHINA)
150 FOREIGN PARTNER UNIVERSITIES
IN 50 COUNTRIES
70 PERMANENT PROFESSORS
AND 20 AFFILIATED PROFESSORS
60 VISITING PROFESSORS PER YEAR
300 BUSINESS PROFESSIONAL TEACHERS
4 REPRESENTATION OFFICES ABROAD:
1 IN WEST AFRICA
1 IN LATIN AMERICA
2 IN CHINA
2 LIBRARIES
24 000 BOOKS
10 000 DIGITAL PERIODICALS
ICN Business school
In 2016
ContactInternational RelationS O� ce
� +33 3 54 50 25 25
-
www.icn-groupe.fr/en
Phot
o cr
edit:
ICN
Busi
ness
Sch
ool,
City
of N
urem
berg
, City
of M
etz,
City
of N
ancy
. Thi
s do
cum
ent i
s pr
inte
d on
pap
er m
eetin
g th
e su
stai
nabl
e m
anag
emen
t sta
ndar
ds o
f the
pap
er in
dust
ry.
Info
rmat
ion
give
n in
this
doc
umen
t is
non-
cont
ract
ual.
ICN
rese
rves
the
right
to c
hang
e its
pro
gram
s ac
cord
ing
to m
arke
t nee
ds a
nd it
s ow
n in
nova
tions
.
La créativitéFait la di� érence
* Creative Thinking makes the di� erence *
Summer program
MEMBER OF THECONFERENCE DES GRANDES ECOLES
ASSOCIATED WITH THE UNIVERSITY OF LORRAINE
ABOUT
ICN BUSINESS SCHOOL
PRACTICAL INFORMATION
ICN Business School Summer Program is four weeks of high level classes and other activities held in 3 different campuses. The whole program is designed to support your learning and understanding of business subjects.
You will meet lecturers who are passionate about the topics they teach and research. You will also have the opportunity to visit companies, monuments and European institutions.
Come to benefi t from our expertise and learn with us.
Dr. K
amel
MNI
SRI
Head
of t
he P
rogr
am
Assessment
Assessment will be provided during the program. Students can earn up to 10 credits (2 ECTS credits per module in a total of 4, 2 ECTS credits for a fi nal report). For more details, please contact your local study abroad advisor.
Organization
Accomodation
Students are accomodated in a student residence. Students will receive tickets for meals at the university cafeteria. Of course, whenever desired, a student may go have a meal in a local restaurant, at the student’s cost.
Program location
Metz // ICN Business School - Metz Campus 3 place Édouard Branly - FR 57070 METZ Technopôle
Nancy // ICN Business School - Nancy Campus 13 rue Michel Ney - FR 54037 NANCY Cedex
Nuremberg // ICN Business School - Nuremberg Campus Maxfeldstraße 9 - D-90409 Nuremberg - Germany
How to apply?
If you are a student from an ICN partner university, please apply through your home institution. If your university is not a partner of ICN, please contact the International Relations Offi ce. For more information, please contact your local study abroad supervisor.The cost does not include the airfare from your home country to France, any transportation cost to Metz, personal expenses, insurance, visa or passport fees, home university fees.
mET
ZFr
ance
na
ncy
Fran
ce
Nu
reM
BER
Gg
ERM
ANY
Metz is a city of water, as the Moselle river runs close to its center. Metz is a garden city, with parks and other green areas penetrating
the city center. Its 470 hectares of green spaces make Metz one of France’s most fl oral cities. Metz is also a city where the many pedestrian zones create a
pleasant environment to live in. Metz is a city of art. The Centre Pompidou, for example, is a renowned
center hosting exhibitions of the prestigious collections from the National Gallery of Modern Art (Musée National d’Art Moderne) which
attracts visitors from all over Europe. The ICN campus is located at the Metz Business Park (Technopôle de
Metz), which has attracted numerous French and international companies to set up there, along with a number of other Graduate Schools (SUPELEC,
Georgia Tech, ENSAM, etc.). The Metz Métropole Enterprise Center (Maison de l’Entreprise), dedicated
to entrepreneurship, is located at the heart of the ICN campus.
Nuremberg, with more than half a million inhabitants, is the second largest city in Bavaria and the capital of Franconia, a region of Germany
which combines history, nature, architecture and a host of cultural events. Its charm as a picturesque medieval city, its modern character and its
dynamic economy, industry and technology make Nuremberg one of the most important cities in the south of Germany. The ICN campus is close to Nuremberg’s historic center and easily
accessible on foot, thus making it easy for students to enjoy the city’s many attractions, particularly, at the end of the year, its famous Christmas market.
Nancy is above all a city of and for students. It is a welcoming and dynamic city with 48 000 students. Throughout the year more than 200 shows, concerts, exhibitions, operas,
theatre performances and other events fi ll the Nancy calendar and all at very affordable prices for students. Nancy also has a very lively city center with pedestrian areas bustling
with activity. For those who seek a calmer, greener area, the city possesses one of the biggest natural city-center parks in France, ‘la Pépinière’. Nancy is a city with a rich historical legacy, due, to a large extent, to
Stanislas Leszczynski, King of Poland, who endowed Nancy with the beautiful architecture of sites such as the Place Stanislas, the Place Carrière, the Place d’Alliance, and the Governor’s Palace (Palais du Gouverneur). All these sites are listed heritage sites in the UNESCO World Heritage. The ICN Business School campus is located 10 minutes walk from
the city center and the main SNCF railway station. The Artem campus is only 15 minutes by tram from the city center.
PROGRAM STRUCTURE THE PROGRAM INCLUDES A MINIMUM
OF 70 TEACHING HOURS DIVIDED INTO THE FOLLOWING MODULES AND CONCENTRATIONS.
PART 1All modules
are mandatory
PART 2All modules
are mandatory
PART 3Students choose one
among 3 concentrations
MODULE 1 EUROPEAN INSTITUTIONS
European Union Institutions Geography of Europe The UK and the EU Geopolitics French Civilization French History
MODULE 3 GERMAN ECONOMY
SMEs and Family Business in Germany Innovation Management in Europe:
German Perspective East European Management studies New History of Germany Company Visit
MODULE 4
EUROPEAN MANAGEMENT CONCENTRATION
Organizational Behavior International HRM HRM in Europe Managing Sports SMEs in Europe International Negotiation Company Visit
MODULE 2MANAGEMENT & BUSINESS IN EUROPE
Creative and Design Thinking Workshop Leadership and Management Across
Borders European Culture and Identity Doing Business in France Doing Business in Southern Europe Doing Business in Eastern Europe Business Sustainability
EUROPEAN MARKETING CONCENTRATION
Communication and Advertising in Europe International Pricing and Distribution Product Development and Innovation Managing Luxury Brands Interactive Modelling Company Visit
EDUCATIONAL VISITS
Visit of Metz Cathedral and City Visit of Luxembourg Court of Justice of the
European Union and City Visit of Brussels European Commission Visit of Eiffel Tower or Bateaux Mouches Visit of Versailles or Louvre Museum
EUROPEAN MANAGEMENT OF LUXURY CONCENTRATION
Introduction to Luxury Management Luxury Brands Management Design Sustainable Luxury Sourcing for Luxury Market Company Visit
DISCOVER FRANCE AND EUROPE EVERY YEAR IN JUNE AND JULY During the program, classes
alternate with professional, educational and cultural visits.
i
3 000 STUDENTS
INCLUDING 900 INTERNATIONAL STUDENTS
4 CAMPUSES
METZ AND NANCY (FRANCE)NUREMBERG (GERMANY)CHENGDU (CHINA)
150 FOREIGN PARTNER UNIVERSITIES
IN 50 COUNTRIES
70 PERMANENT PROFESSORS
AND 20 AFFILIATED PROFESSORS
60 VISITING PROFESSORS PER YEAR
300 BUSINESS PROFESSIONAL TEACHERS
4 REPRESENTATION OFFICES ABROAD:
1 IN WEST AFRICA
1 IN LATIN AMERICA
2 IN CHINA
2 LIBRARIES
24 000 BOOKS
10 000 DIGITAL PERIODICALS
ICN Business school
In 2016
ContactInternational RelationS O� ce
� +33 3 54 50 25 25
-
www.icn-groupe.fr/en
Phot
o cr
edit:
ICN
Busi
ness
Sch
ool,
City
of N
urem
berg
, City
of M
etz,
City
of N
ancy
. Thi
s do
cum
ent i
s pr
inte
d on
pap
er m
eetin
g th
e su
stai
nabl
e m
anag
emen
t sta
ndar
ds o
f the
pap
er in
dust
ry.
Info
rmat
ion
give
n in
this
doc
umen
t is
non-
cont
ract
ual.
ICN
rese
rves
the
right
to c
hang
e its
pro
gram
s ac
cord
ing
to m
arke
t nee
ds a
nd it
s ow
n in
nova
tions
.
La créativitéFait la di� érence
* Creative Thinking makes the di� erence *
Summer program
MEMBER OF THECONFERENCE DES GRANDES ECOLES
ASSOCIATED WITH THE UNIVERSITY OF LORRAINE
ICN Business School SUMMER PROGRAM 2017 SCHEDULE
This schedule may be modified should circumstances require so.
Week 1 - Metz
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
June 5 June 6 June 7 June 8 June 9 June 10 June 11
08:30
09:00
09:30
10:00
10:30 coffee-break coffee-break coffee-break11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00 coffee-break16:30
17:00
17:30
18:00
18:30
19:00 Dinner Dinner Dinner Dinner
Luxembourg: International Court of
Justice(return at 8pm)
M1 - Geopolitics
M1 - Geopolitics
Lunch
M1 - European Culture and Identity
M1 - European Culture and Identity
M1 - History of France
M1 - History of France
Lunch
M1 - The UK and the EU
Visit of La Cour d'Or Museum, Metz City
Center and Reception
M1 - Geography of Europe
Lunch
M1 - European Union Institution
Lunch
coffee-break
M1 - French Food and Table Tradition Kick-off: Welcome and
Orientation
ICN Business School SUMMER PROGRAM 2017 SCHEDULE
This schedule may be modified should circumstances require so.
Week 2 - Metz
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
June 12 June 13 June 14 June 15 June 16 June 17 June 18
08:30
09:00
09:30
10:00
10:30 coffee-break coffee-break coffee-break coffee-break11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00 Dinner Dinner Dinner Dinner
M2 - Doing Business in Eastern Europe
M2 - Sustainability
M1 + M2 exam
Lunch
Move to Nürnberg
Lunch
M2 - Sustainability
M2 - Doing Business in Southern Europe
Trip to Brussels
Brussels City Center + Group Dinner
(until 9pm)
European Commission Visit + Conference +
Company Visit
M2 - French Civilization
M2 - Doing Business in France
Lunch
M2 - Creativity and Design Thinking
Workshop
M2 - Leadership in Europe
ICN Business School SUMMER PROGRAM 2017 SCHEDULE
This schedule may be modified should circumstances require so.
Week 3 - Nürnberg
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
June 19 June 20 June 21 June 22 June 23 June 24 June 25
08:30
09:00
09:30
10:00
10:30 coffee-break coffee-break coffee-break11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00 Dinner Dinner Dinner Dinner Dinner
M3 - Innovation Management in Europe:
German Perspective
Lunch
M3 - SMEs and Family Business in Germany
M3 - Innovation Management in Europe:
German Perspective(until 10.45am)
M3 - New History of Germany
M3 - New History of Germany
Lunch
Move to Nancy
M3 - East European Management Studies
M3 - East European Management Studies
M3 - SMEs and Family Business in Germany
Lunch
M3 exam
Company Visit (starts at 8am)
ICN Business School SUMMER PROGRAM 2017 SCHEDULE
This schedule may be modified should circumstances require so.
Week 4 - Nancy - Management
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
June 26 June 27 June 28 June 29 June 30 July 1 July 2
08:30
09:00
09:30
10:00
10:30 coffee-break coffee-break coffee-break coffee-break11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00 Dinner Dinner Dinner Dinner Dinner
Eiffel Toweror
Boat Tour on the Seine River
M4 - HRM in Europe
Lunch
Move to Paris
Louvre Museum
orChâteau de
Versaille(starts at
8am)
Cocktail and Certificate
Award Ceremony
Breakfast and Check-
Out
M4 - Organizational Behavior
M4 - International Negociation
M4 - Managing Sports SMEs in Europe
Lunch Lunch Lunch
M4 - Organizational Behavior
M4 - International Negociation
M4 - Managing Sports SMEs in Europe
Welcome Cocktail
Company Visit
M4 - HRM in Europe
ICN Business School SUMMER PROGRAM 2017 SCHEDULE
This schedule may be modified should circumstances require so.
Week 4 - Nancy - Marketing
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
June 26 June 27 June 28 June 29 June 30 July 1 July 2
08:30
09:00
09:30
10:00
10:30 coffee-break coffee-break coffee-break coffee-break11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00 Dinner Dinner Dinner Dinner Dinner
M4 - International Pricing and Distribution(until 10.45am)
M4 - Product Development and
Innovation
M4 - Interactive Modelling
M4 - Communication and Advertising in Europe
(until 10.45am)
Move to Paris
Lunch
Company Visit
M4 - International Pricing and Distribution
M4 - Managing Luxury Brands
M4 - Interactive Modelling
Lunch Lunch
Welcome Cocktail
Breakfast and Check-
Out
Eiffel Toweror
Boat Tour on the Seine River
Louvre Museum
orChâteau de
Versaille(starts at
8am)
Cocktail and Certificate
Award Ceremony
M4 - Communication and Advertising in Europe
Lunch
ICN Business School SUMMER PROGRAM 2017 SCHEDULE
This schedule may be modified should circumstances require so.
Week 4 - Nancy - Luxury Management
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
June 26 June 27 June 28 June 29 June 30 July 1 July 2
08:30
09:00
09:30
10:00
10:30 coffee-break coffee-break coffee-break coffee-break11:00
11:30
12:00
12:30
13:00
13:30
14:00
14:30
15:00
15:30
16:00
16:30
17:00
17:30
18:00
18:30
19:00 Dinner Dinner Dinner Dinner Dinner
M4 - Introduction to Luxury Management
M4 - Sustainable Luxury M4 - Sourcing for Luxury
Market(until 10.45am)
M4 - Luxury Brands Management
(8.45-10.45am)
Move to Paris
Lunch
M4 - Introduction to Luxury Management
M4 - Sustainable Luxury M4 - Sourcing for Luxury
Market(until 10.45am)
Lunch Lunch
Welcome Cocktail
Breakfast and Check-
Out
Eiffel Toweror
Boat Tour on the Seine River
Company Visit
Louvre Museum
orChâteau de
Versaille(starts at
8am)
Cocktail and Certificate
Award Ceremony
M4 - Luxury Brands Management
Lunch
1
1
2
2
3
3
INTRODUCTION
Nancy/Metz, December 5th, 2016
Dear participants,
I am looking forward to meeting and working with you during the Summer Program 2017. The program has been designed to support your learning and understanding of business. You will meet lecturers who are passionate about their domain of expertise and have the opportunity to visit companies, heritage sites and European Union institutions. As you work through the different sessions you will be asked to reflect on the concepts, and how these might influence your personal and professional development.
Our Summer Program offers you unique experience as you will be working in multinational and multicultural European environment during 4 weeks. By choosing our program you will have the opportunity to explore and learn about 4 different countries: in addition to the 2 weeks that will take place in France, you will have the opportunity to visit Luxembourg, Belgium and Germany.
I hope that you will find our program an enjoyable and valuable contribution to you in your future professional life.
Dr. Kamel Mnisri - ICN Business School Head of Summer Program
4
4
CONTENTS
PART 1: SUMMER PROGRAM in 2017
1.1 Presentation p 5
1.2 Course list p 6
PART 2: Detailed presentation of each course p 8
2.1 Module 1: European Institutions p 9
2.2 Module 2: Management and Business in Europe p 16
2.3 Module 3 – German Economy p 23
2.4 Module 4 - Track 1: Management Concentration p 27
2.5 Module 4 - Track 2: Marketing Concentration p 31
2.6 Module 4 - Track 3: Management of Luxury Concentration p 36
PART 3: Pre-departure information p 40
5
5
PRESENTATION OF THE 2017 SUMMER PROGRAM
THE STAFF 2017:
Kamel MNISRI Head of Summer Program
Frédérique BOUTIN Head of International Office
Candi DEBLAY International Coordinator
Eve DEMANGE Administrative Assistant
Lucy ALCARAZ Administrative Assistant
Stéphanie GUGLIELMINA Head of International Recruitment
Contact: [email protected]
Start of the program: June 6th
Arrival dates: June 4th-5th in Metz
First 2 weeks on ICN Campus in Metz
3rd week on ICN Campus in Nürnberg
4th week: on ICN Campus in Nancy + excursions in Paris
End of the program: July 2nd
6
6
ICN BUSINESS SCHOOL
SUMMER PROGRAM COURSE LIST*
Course Duration (Hours)
Module 1: European Institutions - 2 ECTS
European Culture and Identity 4
History of France 4
Geopolitics 4
Geography of Europe 2
The UK and the EU 2
European Union Institutions 2
French Food and Table Tradition 2
Module 2: Management and Business in Europe - 2 ECTS
Doing Business in France 4
Doing Business in Southern Europe 2
Doing Business in Eastern Europe 2
Sustainability 4
Creativity and Design Thinking Workshop 2
Leadership in Europe 2
French Civilization 2
Module 3: German Economy - 2 ECTS
SMEs and Family Business in Germany 4
Innovation Management in Europe: German Perspective 4
East European Management Studies 4
New History of Germany 4
Company Visit
7
7
Module 4 - Track 1: Management Concentration - 2 ECTS
Organizational Behavior 4
HRM in Europe 4
Managing SMEs in Europe 4
International Negotiation 4
Company Visit
Module 4 - Track 2: Marketing Concentration - 2 ECTS
Communication and Advertising in Europe 4
Product Development and Innovation 2
International Pricing and Distribution 4
Managing Luxury Brands 2
Interactive Modelling 4
Company Visit
Module 4 - Track 3: Management of Luxury Concentration - 2 ECTS
Introduction to Luxury Management 4
Luxury Brands Management 4
Sustainable Luxury 4
Sourcing for Luxury Market 4
Company Visit
Educational visits + Report - 2 ECTS
*This schedule may be modified should circumstances require so.
8
8
DETAILED PRESENTATION OF EACH COURSE
Module 1 - European Institutions
Module 2 - Management and Business in Europe
Module 3 - German Economy
Module 4 - Track 1: Management Concentration
Module 4 - Track 2: Marketing Concentration
Module 4 - Track 3: Management of Luxury Concentration
9
9
M1 - EUROPEAN CULTURE AND IDENTITY
Length of module: 4 Hours
Student learning objectives:
Attending successfully to this lecture students should be able 1) to develop an idea of a European culture as shared culture of the different European countries, 2) to manage the different definitions of "European", 3) to understand the links between the questions of religion, language, history, economy, politics and values on one hand, and the question of an collective European "identity" on the other hand, including its political implications for the future.
Course/module content: definitions of "Europe"
definitions of "identity"
the concept of "culture" (W. Goodenough)
the relation between politics and economy
a short overview of the history of the EU
a historical analysis of the European Continent since the Greeks presenting shared values and concepts of Europeans
the EU and the question of religion
the EU and the question of "European values" (Treaty of Lisbon)
Teaching methods: interactive lecture
Assessment: Multiple Choice Questionnaire
Bibliography: non-compulsory: a) Davies, N., EUROPE, A history, Pimlico 1997; b) Gownland, D., Dunphy,R., Lythe, Ch.; THE EUROPEAN MOSAIC, Prentice Hall/FT, 3rd edition 2006.
10
10
M1 - HISTORY OF FRANCE
Length of module: 3 Hours
Student learning objectives:
Concepts of time and situation; principal actors ; effects of global events
Course/module content: Personalities through quotations: Pre 1789 Post 1789 Geographical advantage Royal Families European Rivalries
Economics: Colonies Philosophers Political insecurity
European Project: Power balance Culture clash
Teaching methods: Test on existing knowledge. Picture slides - identify personalities and dates/periods
Assessment: MCQ - 15 questions
Bibliography: Teacher notes
11
11
M1 - GEOPOLITICS
Length of module: 4 Hours
Student learning objectives:
to present a global panorama of the key geopolitical challenges of the XXI century
Course/module content: I. Theory
glossary of key terms of geopolitics genesis and evolution of the previous globalizations in the Global History
key references of the globalization of the XXI century
II. Focus on the new Global Stakeholders (BRIC) - strong points vs. weak points
III. Winning approach for a future Global decision Maker
Teaching methods: method of synthesis, interactivity, self-motivation, general culture
Assessment: QUIZ
Bibliography: Francis Fukuyama The End of the History ; Samuel Huntington "The Clash of Civilizations" ; Thomas Friedman "The World is Flat"
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M1 - GEOGRAPHY OF EUROPE
Length of module: 2 Hours
Student learning objectives:
Terminology; Map reading; Human impact.
Course/module content: Physical Geography
Time perspective Space perspective Resources Population centres Human impact
Human Geography
Environmental perspective Social Geography Migrations
Spain vs Greece
Bayer video Turks in Germany
Teaching methods: Test on existing knowledge. Picture slides - identify regions and peoples
Assessment: MCQ - 15 questions
Bibliography: Teacher notes
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M1 - THE UK AND THE EU
Length of module: 2 Hours
Student learning objectives:
Concepts of time and situation; principal actors ; effects of global events
Course/module content: The British Attitude:
Colonial and Industrial Power Philosophy of diplomacy Origins of the EU Domestic concerns Alliances and Enmities
Religion:
Law Political System Economics
Suez:
Unsatisfactory conditions Culture clash
Teaching methods: Test on existing knowledge. Picture slides - identify personalities and dates/periods
Assessment: MCQ - 15 questions
Bibliography: Francis Fukuyama The End of the History ; Samuel Huntington "The Clash of Civilizations" ; Thomas Friedman "The World is Flat"
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M1 - EUROPEAN UNION INSTITUTIONS
Length of module: 2 Hours
Student learning objectives:
At the end of this course the students should be able to understand which conflicting political concepts (federalism and intergovernmental approach) are structuring the hybrid EU-institutional system and how this becomes visible in the EU balance of power and the decision making process.
Course/module content: relation: economy -politics
distinction between "European institutions" and "EU-institutions"
distinction between a federal and an intergovernmental approach
presentation of the EU-institutions combined with a balance of power analysis
short description of the EU-legislature procedure
Teaching methods: interactive lecture
Assessment: Multiple Choice Questionnaire
Bibliography: non-compulsory: Gownland, D., Dunphy,R., Lythe, Ch.; THE EUROPEAN MOSAIC,(Part 3), Prentice Hall/FT, 3rd edition 2006
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M 1 - FRENCH FOOD AND TABLE TRADITION
Length of module: 2 Hours
Student learning objectives:
The course aims at initiating the students to the main French regional cooking characteristics / wine production as well as the traditional and cultural aspect of the behavior and timing in the professional and personal environments.
Course/module content: The regional diversity
Comparison between French cuisine abroad and inland French cuisine:
- the divisions of French cuisine: cuisine bourgeoise, cuisine du terroir, cuisine nouvelle….
- wine: the main labels and the famous areas: Burgundy, Bordeaux, Loire….
The sacralization of food in France
Teaching methods: Lecture Discussions on the difference of perspectives on food
Assessment: Exam: multiple choice question
Bibliography: -
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M2 - DOING BUSINESS IN FRANCE
Length of module: 2 Hours
Student learning objectives:
Upon completion of the class, students should have acquired the basics of Cross-cultural theory and should be aware of the dos and donts when doing business in France
Course/module content: A few facts about France:
Culture Time Process Relationship Achievement Status Work Customer Service Negotiation Communication and Behavior
Teaching methods: Theory and class interaction
Assessment: final exam 100% based on class topics
Bibliography: Jon P. Alston, Sylvie Saillet, A Practical Guide to French Business, iUniverse inc., 2003. Peggy Kenna, Sondra Lacy, Business France, McGraw Hill Professional, 1994. Edward Twitchell Hall, Mildred Reed Hall, Understanding Cultural Differences, Consortium Book Sales & Dist, 1990.
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M2 - DOING BUSINESS IN SOUTHERN EUROPE
Length of module: 2 Hours
Student learning objectives:
The course aims at exploring the specificities of a particular business-cultural context: that of Southern European countries such as Italy, Spain, and Portugal. Students are expected, at the end of the course, to be able to identify such practices and how they differ from those of their own countries. Students are also expected to be able to identify business opportunities in this region.
Course/module content: What is Southern Europe
Why it is different
Southern Europe in some numbers
Cultural aspects
Institutional framework
Business environment
Teaching methods: Lecture Discussion of live case-studies
Assessment: exam
Bibliography: -
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M2 - DOING BUSINESS IN EASTERN EUROPE
Length of module: 2 Hours
Student learning objectives:
The objective of the course is to introduce students to the cultural, economic and political specificities of the Eastern European countries as an example of economies in transition. The course also emphasizes the business opportunities, which exist in this region. The case of Bulgaria is used as a concrete illustration.
Course/module content: Cultural, economic and political specificities of the Eastern-European countries
Transition economies
Macroeconomic and business environment
Eastern Europe - opportunities for growth
The case of Bulgaria
Teaching methods: Lecture, game
Assessment: exam
Bibliography: -
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M2 - SUSTAINABILITY
Length of module: 4 Hours
Student learning objectives:
The course aims at exploring the new sustainability paradigm from an European perspective. At the end of the course, students are supposed to distinguish between the classical and the sustainability paradigm; they are also expected to be able to identify the pressures for sustainable practices in business as well as the main change drivers towards sustainability
Course/module content: Classical vs. sustainability paradigm
Stakeholders
Triple bottom line: Environmental issues Social issues
Shared value
Teaching methods: Lecture Discussion of live case-studies
Assessment: exam
Bibliography: -
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M2 - CREATIVITY AND DESIGN THINKING WORKSHOP
Length of module: 2 Hours
Student learning objectives:
Understand the fundamentals of creativity Apply creativity techniques, Design thinking and LEGO® SERIOUS PLAY® methods Develop creative solving skills and the ability to work constructively with peers.
Course/module content: This course has been designed to introduce you to the concepts of creativity and its importance within organisation. In addition the course places emphasis on design thinking and LEGO® SERIOUS PLAY® methods and how these methods help the ideation process through unleashing individual and collective creativity. In this course you will have the opportunity to apply these methods and tools to work on a practical challenge and generate ideas with simple-to-use toolkits.
Teaching methods: Design thinking LEGO® SERIOUS PLAY®
Assessment: Individual assignment
Bibliography: -
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M2 - LEADERSHIP IN EUROPE
Length of module: 2 Hours
Student learning objectives:
Explore and explain the concept of leadership and critically evaluate its impact on the well-being of the organization. Contrast European leadership with other regional leadership style
Course/module content: The concept of Leadership over time
Improving creativity in the workplace
Situational leadership
Teaching methods: Examples, exercises and videos will be used to create favorable and interactive working environment for successful learning. This gives students the opportunity to think, ask questions and discuss.
Assessment: Individual assignment
Bibliography: Leadership in organization (Parry and Bryman, 2006)
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M2 - FRENCH CIVILIZATION
Length of module: 2 Hours
Student learning objectives:
Upon completion of the class, students should be aware of what the basic French institutions are and how modern France works.
Course/module content: French Institutions: the president, the government, the parliament, the legal system, defense
French society: Demography, Structure of household, religion, education, labor force, trade unions, social welfare, health.
Teaching methods: Class interaction
Assessment: final exam (100%) based on topics covered in class
Bibliography: Nadeau, Jean-Benoît and Barlow, Julie. Sixty Million Frenchmen Can’t be Wrong. Naperville, Illinois: Sourcebooks, 2003
Caroll, Raymonde. Cultural Misunderstandings: The French-American Experience. Chicago, U of Chicago P, 1988.
The Cambridge Companion to Modern French Culture. Ed. Nicholas Hewitt. Cambridge: Cambridge UP, 2003.
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M3 - NEW HISTORY OF GERMANY
Length of module: 4 Hours
Student learning objectives:
Explore and explain the historical evolution of Germany with emphasis on the post WW2 era
Course/module content: The emergence of democracy in central Europe
The appearance of Germany as a state in Europe
The century of global wars – the three competing cousins
The post WW2 position of Germany in Europe
The development of two states and systems
The economic rise in the west
sovereign state
Teaching methods: Examples, exercises and videos will be used.
Assessment: Individual assignment
Bibliography: -
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M3 - INNOVATION MANAGEMENT IN EUROPE
Length of module: 4 Hours
Student learning objectives:
Explore and explain the current situation of innovativeness and developmental capabilities in Europe
Course/module content: Who are the innovation drivers and laggards - the blue banana?
What are the driving factors?
What role does national policy, education, location and the EU as a whole play?
Examples of corporations
Teaching methods: Examples, exercises and videos will be used.
Assessment: Individual assignment
Bibliography: -
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M3 - EAST EUROPEAN MANAGEMENT STUDIES
Length of module: 4 Hours
Student learning objectives:
Explore and explain the evolution of the management studies in East Europe
Course/module content: The development of Eastern Europe after the wall came down
Challenges and opportunities
The cultural aspect - intercultural leadership
The best in class and why
Current situation and proposed developments
Teaching methods: Examples, exercises and videos will be used.
Assessment: Individual assignment
Bibliography: -
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M3 - SMEs AND FAMILY BUSINESS IN GERMANY
Length of module: 4 Hours
Student learning objectives:
Explore and explain the structure and the importance of SMEs and family business in Germany
Course/module content: Different structures
Family business and SME as innovation drivers
Why are German family businesses and SME strong in innovation?
Max Weber and the protestant ethics
“Mittelstand” going global - current and future challenges
Teaching methods: Examples, exercises and videos will be used.
Assessment: Individual assignment
Bibliography: -
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M4 – Management Track - ORGANIZATIONAL BEHAVIOR
Length of module: 4 Hours
Student learning objectives:
The course aims to analyze and discuss the causes and consequences of functional and dysfunctional organizational behaviors. The course presents the major topics of work psychology in a managerial approach clustered around three main topics: the individual, the group, and the organization.
Course/module content: Historical overview
The individual: Emotions Motivation & satisfaction
The organization: Culture
Teaching methods: Lecture Discussion of live case-studies
Assessment: exam
Bibliography: -
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M4 – Management Track - HUMAN RESOURCE MANAGEMENT IN EUROPE
Length of module: 2 Hours
Student learning objectives:
Upon completion of this course the students will be able to:
Define HRM, explain the existence of different approaches to HRM within Europe and notably in France, explain what is distinct about a European approach to HRM
Course/module content: Managing people effectively is a key success factor contributing to organizational performance. History, culture, and labor legislation contribute to understanding differences in the way people are managed in companies in different European countries. Being aware of such differences helps a manager decode such phenomena as the French labor movements, generous work holidays in Europe, pay practices, and male/female workplace equality policies.
What is Human Resource Management?
What differences exist between European countries?
What is specific about HRM in France?
What is the European perspective of Human Resource Management?
Teaching methods: Guest HRM speaker, videos, short group presentations based on readings to bridge theory and practice
Assessment: Multiple Choice Question exam
Bibliography: Brewster, C. (2007), "A European Perspective of Human Resource Management", European Journal of International Management, vol. 1, no. 3, pp. 239-259.
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M4 – Management Track - MANAGING SMEs IN EUROPE
Length of module: 4 Hours
Student learning objectives:
At the end of the course, students should be able to understand the fundamental characteristics of sport and sport business, demanding specific management practice. In addition, students will get to know the differences of sport organization and management between Europe and the USA.
Course/module content: Morning Session: actual problems of sport history of sport participant sport vs. spectator sport characteristics of the sport product sport related markets
Afternoon Session: sport systems league structures and competitions organization and governance financial issues labor market and human resource management
Teaching methods: Lecture and Discussion
Assessment: Multiple Choice Test
Bibliography: Masteralexis, L. P.; Barr, C. A.; Hums, M. A. (Eds.): Principles and Practice of Sport Management, Gaithersburg: Aspen, 3rd edition 2008
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M4 – Management Track - INTERNATIONAL NEGOTIATION
Length of module: 4 Hours
Student learning objectives:
Know models & concepts in International Negotiation, understand the main issues in international business negotiations.
Course/module content: Models & concepts in negotiation
Main issues in international negotiation - specific aspects : tactics in contract
negotiation - specific aspects : the price in negotiation - specific aspects : dirty tricks in negotiation
Teaching methods: Cases, case studies, presentations
Assessment: Exam: presentations are evaluated, a written exam completes the process (with questions about the module)
Bibliography: Coltri, L. (2004) : Conflict Diagnosis and Alternative Dispute Resolution, Pearson Prentice Hall, Upper Saddle River. Fisher, R. ; Ury, W. (1981) : Getting to Yes, Houghton Mifflin Company, Boston, MA (1981-1991). Fisher, R. ; Ury, W. (1982) : Comment réussir une négociation, Seuil, Paris. Hall, L. (1993) : Negotiation, Strategies for Mutual Gain, Sage, Newbury Park. Moran, Robert T. ; Stripp, William G. (1991) : Successful International Business Negotiations, Gulf publishing, Houston. Ury, W. (1991) : Getting past No : Negotiating with difficult people, Bantam Books.
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M4 – Marketing Track - COMMUNICATION AND ADVERTISING IN EUROPE
Length of module: 4 Hours
Student learning objectives:
Student should learn: (1) European market characteristics that affect the advertising and promotion of products (2) Strengths and weaknesses of sales promotion and public relations globally. (3) Global advertising vs. Modified local advertising. (4)Effects of a single European market on advertising (5)Special topics in advertising
Course/module content: Sales promotions in international markets
International Public relations
International Advertising. Strategy and goals
The message: creative challenges. Legal constraints, linguistic limitations, cultural diversity
Teaching methods: Creativity and Innovation in today’s world is a MUST. I expect original ideas. Students are encouraged to meaningfully contribute to in-class discussions.
Respect, participation, and interaction with other students will be a major component of class instruction.
Activities will be based on students’ interests, current events, and classroom dynamics.
Assessment: Two case studies + Participation
Bibliography: • ARMSTRONG G. & KOTLER Ph. (2012), Principles of Marketing, 14e. Pearson.
• Articles from Business and Advertising Magazines.
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M4 – Marketing Track - PRODUCT DEVELOPMENT AND INNOVATION
Length of module: 2 Hours
Student learning objectives:
The courses aims to give some insight into the problems faced by firms as they try to develop innovative products that will help them survive and prosper. This course introduces new product development. Topics include Design thinking; Innovation Management and Entrepreneurship process.
Course/module content: Challenge of New Product Development
Product Design Process
Practical Steps to Help Innovation and New Product Development
Entrepreneurial process and value creation
Teaching methods: Lecture Discussion of live case-studies
Assessment: Exam
Bibliography: Paul Trott (2011) Innovation Management and New Product Development, 5th Edition, Pearson Ed. Dorothy Leonard-Barton (2007). Core capabilities and core rigidities: A paradox in managing new product development. Strategic Management Journal, Vol 13, 111-125 (92).
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M4 – Marketing Track - INTERNATIONAL PRICING AND DISTRIBUTION
Length of module: 4 Hours
Student learning objectives:
Investigate pricing and place (distribution) from a European perspective, based on European case studies. Link these two Ps with the other two Ps (product and promotion) of the marketing mix.
Course/module content: 1. Managing customer value in relation with the other components of the marketing mix/marketing strategy
2. Review of pricing methods / strategies (value, cost, competition)
3. Overview of the French/European distribution system (comparison with US/Canada)
4. Case study
Teaching methods: Lecture and case studies (group work). Discussion with students.
Assessment: Group case study (please turn in a MS Word or Powerpoint synthesis with your answers to the case study presented and discussed in class)
Bibliography: Kotler, P. and Keller, K. Marketing Management, 15th edition, Pearson.
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M4 – Marketing Track - MANAGING LUXURY BRANDS
Length of module: 2 Hours
Student learning objectives:
Endow students with the most important skills and understanding necessary to develop and manage luxury brands. Deep into the culture of luxury in order to grasp the essence of its marketing. Make students able to take the right and relevant strategic decisions related to the marketing of luxury brands. Understand luxury in depth.
Course/module content: DELINEATING LUXURY Delineating luxury: a multicultural approach. What is a luxury strategy? How is it different from a premium strategy? Or fashion? The gap between premium and luxury Luxury marketing is specific: the major anti-laws of marketing Segmenting the luxury market and positioning brands Workshop: business case : Gucci
BUILDING THE LUXURY BRAND Implementing a Luxury Strategy Can we implement in Luxury the Usual Marketing Strategies? Mass, Premium, Luxury: Classical Marketing Approach The gap between differentiated and luxury The heart of luxury: creation. How does it differ from classical communication? Retail management: location, merchandising, The main challenges of tomorrow: Internet, sustainable development, building synergies between brands within groups.
Teaching methods: Lecture and case studies
Assessment: exam
Bibliography: -
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M4 – Marketing Track - INTERACTIVE MODELLING
Length of module: 4 Hours
Student learning objectives:
Learning about an emergent and participatory approach towards innovation
Learning about co-design and co-creation processes
Experience how diverse stakeholder can be integrated in early stages of innovation processes
Course/module content: Emergent understanding of innovation Diffusion and communication of innovation Co-creation and co-design processes Tool-kit based modeling and "serious play" Interactive workshop experience Reflection of process and effects Assessment on how the methodology can be applied
Teaching methods: Introduction lecture;
Interactive workshop with toolkits (e.g. LEGO®)
Assessment: In class evaluation
Bibliography: Rogers, E. (2003): Diffusion of Innovation (Fifth edition), Free Press, New York. Roos, J. & B. Victor (1999): Towards a New Model of Strategy-Making as Serious Play. European Management Journal, Vol. 17, No. 4, pp. 348-355. Sanders, E and Stappers, P. (2008), “Co-creation and the new landscapes of design”, CoDesign Vol. 4 No. 1, pp. 5-18. Statler,M. , Roos J. & B. Victor (2009): Ain’t Misbehavin’: Taking Play Seriously in Organizations Journal of Change Management Vol. 9, No. 1, pp. 87–107.
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M4 – Luxury Track - INTRODUCTION TO LUXURY MANAGEMENT
Length of module: 4 Hours
Student learning objectives:
The purpose of this course is to help the students better understand what is the luxury industry, what it represents, which challenges it is facing worldwide and how this industry adapts itself to the Millennials. What are the stakes? What is the role of France and Italy, the two largest European luxury markets? Which are the strongest luxury brands and how do they manage to continue on growing despite the economic crisis that affects this industry? Why are the USA still the world largest luxury market?
Course/module content: Definition of Luxury
Global trends and prospects
Regional insights
Europe: France and Italy
North-America
Future outlook
Teaching methods: Lecture Discussion of live case-studies
Assessment: exam
Bibliography: -
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M4 – Luxury Track - LUXURY BRANDS MANAGEMENT
Length of module: 4 Hours
Student learning objectives:
This course focuses on methods and techniques for organizing and managing the unique factors impacting the luxury industry. Themes: Overview of the luxury industry; diversity of luxury products; luxury goods consumers; the 4Ps of luxury brands marketing.
Course/module content: Part 1 - DEFINING LUXURY 1.1 = Premium is not luxury (what is luxury?) 1.2 = Anti-laws of (luxury) marketing
Video: Definition and classification of the luxury goods market + Current trends for luxury brands (Kitty Maisonrouge interview)
Part 2 - LUXURY, CUSTOMERS and BRAND MANAGEMENT 2.1 = Customer attitudes vis-à-vis luxury 2.2 = Developing brand equity 2.3 = Luxury brand stretching (brand extensions)
Part 3 - The 4Ps of LUXURY 3.1 = (P1) Qualifying a product as luxury 3.2 = (P2) Pricing luxury 3.3 = (P3) Distribution and luxury (offline and online) 3.4 = (P4) Communicating luxury
Teaching methods: Case studies: (1) Armani; (2) Pierre Cardin
Assessment: exam
Bibliography: textbook recommended by instructor + various articles/papers given in class Kapferer, J.N. and Bastien, V. The Luxury Strategy. 2009
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M4 – Luxury Track - SUSTAINABLE LUXURY
Length of module: 4 Hours
Student learning objectives:
The objective of the course is to introduce the students to the main issues related to sustainable luxury – changing consumer preferences, searching for new meanings and the paradox of combining ‘luxury’ and ‘sustainability.’ Students will be encouraged to analyze case studies, articles and publications on sustainable luxury, develop their own reflections on the subject and adopt a critical thinking approach regarding the issues discussed.
Course/module content: Sustainability and business management in luxury goods companies
The paradox of sustainable luxury
The role of consumption
Luxury and entrepreneurship
Teaching methods: Lecture, game, case study
Assessment: exam
Bibliography: Beard, Nathaniel Dafydd (2008). The branding of ethical fashion and the consumer: A luxury niche or mass-market reality? Fashion Theory: The Journal of Dress, Body & Culture(12), 4, pp. 447-468.
Roaf, S. (2007). Ecohouse: A design guide (3rd edition). Architectural Press.
Ryan, C. and Stewart, M. (2009). Eco-tourism and luxury: The case of Al Maha, Dubai. Journal of Sustainable Tourism (17), 3, pp. 287-301.
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M4 – Luxury Track - SOURCING FOR LUXURY MARKET
Length of module: 4 Hours
Student learning objectives:
Identify the particular characteristics of luxury markets in terms of supply chain; capacity to participate in the discussion of strategic issues such as location and production decisions
Course/module content: Production organization: many options
o Production method : integration, outsourcing, licensing - Comparative advantages - The issue of the skilled workforce resources
o Location : historical area vs low-costs production areas - Worldwide overview of production areas (Pros & Cons) - What about Made in France?
Focus on luxury players production strategies: case studies o Trade-offs & choice criteria o Typologies of practices (brands/sectors) o New trends: towards relocation?
Teaching methods: Lecture Discussion of live case-studies
Assessment: exam
Bibliography: -
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PRE-DEPARTURE INFORMATION
ARRIVAL
You can arrive on Sunday June 4th or Monday June 5th in Metz City
You have 2 options for arriving in Metz:
1. You can take the TGV (high-speed train) directly from the Charles de
Gaulle airport to the Lorraine TGV station, then take the shuttle bus to Metz.
2. You can go into the center of Paris (by taxi or by metro) to the Paris Est
train station, where you can take the train directly to Metz.
DON’T FORGET TO BRING WITH YOU
- copy of your admission letter or e-mail
- important documents (passport, travel or health insurance, copy
of birth certificate)
- medical records, special prescription or medicine (if any)
- adaptor (the plugs in France conform to European standards)
- umbrella
- sunglasses
- spare glasses or contact lenses
- camera
- towels
- other necessities like wristwatch, alarm clock, school bag,
dictionary
We look forward to welcoming you!
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