ICM Unlimited Divided Society

Page 1

Divided Society SurveyONLINE Fieldwork : 16th - 18th December 2015

Absolutes/col percents

Table 1Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests ofanother.Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,while 1 means it's hardly causing any divide in society at all.- Summary tableBase: All respondents

Prepared by ICM Unlimited - Confidential

PeopleeducatedPeople whoprivatelywere born inPeople who

versus peoplePeople whoThe super-richBritain versuscurrently ownThe Northeducated ininherit wealthversus theThe richthose who camea home versusversus theMen versusthe stateversus thosemiddleversus thehere as anThe old versusthose who have

South.women.system.who don't.classes.poor.immigrant.the young.to rent.

201820182018201820182018201820182018Unweighted base

201820182018201820182018201820182018Weighted base

8985791001830114713861363650778NET: Causing a divide45%29%50%41%57%69%68%32%39%

3351494163675887837841902855 - causing a huge17%7%21%18%29%39%39%9%14%divide

563430585462559603580459493428%21%29%23%28%30%29%23%24%

578686563589471376363665602329%34%28%29%23%19%18%33%30%

2563412012321509097331301213%17%10%12%7%4%5%16%15%

103236721357630311571341 - hardly causing any5%12%4%7%4%2%2%8%7%divide

359577273367226120128487435NET: Not causing a18%29%14%18%11%6%6%24%22%divide

182176181232174136163215203Don't know9%9%9%11%9%7%8%11%10%

3.422.953.583.393.784.074.073.113.27Mean

1.111.121.071.171.110.970.991.091.13Standard deviation

0.030.030.020.030.030.020.020.030.03Standard error

Page 2



Table 2Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests ofanother.Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,while 1 means it's hardly causing any divide in society at all.- People who currently own a home versus those who have to rent.Base: All respondents

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r** very small base (under 30) ineligible for sig testing


RegionSocial ClassAgeGenderWales

&NorthScot-SouthEng-Mid-SouthlandWestlandlandsEastDEC2C1AB65+55-6445-5435-4425-3418-24FemaleMaleTotal(q)(p)(o)(n)(m)(l)(k)(j)(i)(h)(g)(f)(e)(d)(c)(b)(a)

15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

5811416919823919415422620416211212815113889397382778NET: Causing a divide33%39%33%37%47%noq42%36%39%37%38%37%37%39%43%37%39%39%39%

2147576991775087725546436053281461402855 - causing a huge12%16%11%13%18%o17%12%15%13%13%15%13%16%16%12%14%14%14%divide

37671121291481171051391321076684908560251242493421%23%22%24%29%o25%25%24%24%25%22%25%24%26%25%24%24%24%

64821711641211081401771781371051061118756314289602337%m28%34%m31%m24%23%33%l30%l33%l32%c35%c31%29%27%23%30%29%30%

174583847271478895735046483846139162301210%15%16%16%14%15%11%15%17%k17%16%13%12%12%19%13%16%15%

14233729322530394032152923161963711341 - hardly causing any8%8%7%5%6%5%7%7%7%8%5%8%6%5%8%6%7%7%divide

316712011310496771271341056475715466201234435NET: Not causing a17%23%24%21%20%21%18%22%25%k25%d21%22%19%17%27%de20%24%22%divide

23284657496752552920213551443211885203Don't know13%9%9%11%10%14%ij12%i9%i5%5%7%10%h13%gh14%gh13%gh11%9%10%

3.233.273.153.263.42o3.38i3.263.283.203.193.283.223.353.43cf3.153.313.243.27Meanh

1.101.191.101.101.171.171.101.141.131.131.091.151.141.111.181.121.151.13Standard deviation

0.090.070.050.050.050.060.070.050.040.060.060.060.060.070.100.040.040.03Standard error



15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

47981621701741421201951931399210312010690346304650NET: Causing a divide27%34%32%32%34%30%28%33%35%33%30%30%31%33%37%34%31%32%

102949475545345952382228373136105851905 - causing a huge6%10%10%9%11%10%8%10%10%9%7%8%10%10%15%fg10%9%9%divide

376911312211996861361411027075837554241219459421%24%22%23%23%21%20%23%26%24%23%22%22%23%22%23%22%23%

628318017017114114819518114411111012210673335330665335%28%35%32%33%30%35%33%33%34%37%32%32%33%30%33%33%33%

2759849367696199101895257504835147184331215%20%m17%17%13%15%14%17%19%21%e17%17%13%15%14%14%19%b16%

18243535454139383926244231191473841571 - hardly causing any10%8%7%7%9%9%9%6%7%6%8%12%cdh8%6%6%7%8%8%divide

45831191281131111001371401157699826748220268487NET: Not causing a25%29%24%24%22%24%23%23%26%27%25%29%cde21%21%20%21%27%b24%divide

22274665557156573125243160433212887215Don't know13%9%9%12%11%15%ij13%i10%i6%6%8%9%16%fgh13%gh13%h12%a9%11%

2.963.083.123.123.163.093.043.153.133.093.052.973.143.18f3.30fg3.18a3.043.11Mean


0.090.070.050.050.050.060.070.050.040.050.060.060.060.060.090.030.040.03Standard error

Page 3



Table 3Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests ofanother.Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,while 1 means it's hardly causing any divide in society at all.- The old versus the young.Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

1162093553573273182933773753172262452411921436986651363NET: Causing a divide66%72%m70%m67%64%68%69%64%69%75%cde75%cde71%cde63%59%59%68%67%68%

61109214213187215176196197192134148125100864363487845 - causing a huge35%38%42%40%36%46%ij41%j34%36%45%de44%de43%de32%31%36%42%a35%39%divide

5510014114414010311818117812593971169257263317580431%34%28%27%27%22%28%31%l33%l30%31%28%30%29%23%26%32%b29%

2845851021046663128107714354767642179184363316%15%17%19%20%14%15%22%kl20%l17%14%16%20%24%fgh17%17%19%18%

7162918281819273319181316141841569724%5%6%3%6%4%5%5%6%4%6%4%4%4%7%4%6%5%

53699681086377711418311 - hardly causing any3%1%1%2%2%1%2%2%2%1%1%2%2%2%1%1%2%2%divide

1219342737242737412521192320195573128NET: Not causing a7%6%7%5%7%5%6%6%7%6%7%6%6%6%8%5%7%6%divide

2018334745574143221112254334389667163Don't know11%6%6%9%9%12%ij10%i7%i4%3%4%7%h11%gh11%gh16%fgh9%7%8%

4.034.094.124.104.004.24ij4.133.974.004.16de4.15de4.15de3.983.924.024.14a4.004.07Mean


0.090.060.040.050.040.050.070.040.040.050.050.050.050.060.080.030.030.02Standard error

Page 4



Table 4Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests ofanother.Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,while 1 means it's hardly causing any divide in society at all.- People who were born in Britain versus those who came here as an immigrant.Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

1311973623563393332733963842832372402522211557086781386NET: Causing a divide75%68%72%67%66%72%65%68%70%67%78%cde70%66%68%64%69%69%69%

fh

72111220195184218159206200154159142127103984053787835 - causing a huge41%38%43%m37%36%47%ijk37%35%37%36%53%cde41%de33%32%41%39%38%39%divide

fh

5986142161155115115190184129789812511756303300603434%29%28%30%30%25%27%32%l34%l30%26%29%33%c36%cg23%29%30%30%

2255911051036589114106944273715640197178376313%19%18%20%20%14%21%l20%l20%l22%g14%21%g19%17%16%19%18%19%

31523262316182828328131381633579021%5%5%5%4%3%4%5%5%8%deg3%4%3%2%7%3%6%b4%

346982116104106731922301 - hardly causing any2%2%1%2%2%1%3%l1%2%1%3%h2%2%1%*1%2%b2%divide

620293531192935383618192011174278120NET: Not causing a3%7%6%6%6%4%7%6%7%l8%d6%6%5%3%7%4%8%b6%divide

162024374047324016126124036318254136Don't know9%7%5%7%8%10%i8%i7%i3%3%2%3%10%fgh11%fgh13%fgh8%a5%7%

4.224.054.134.024.024.27ij4.004.034.013.964.24eh4.084.034.084.114.124.024.07Meank


0.070.060.040.050.040.050.070.040.040.050.060.050.050.050.080.030.030.02Standard error

Page 5



Table 5Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests ofanother.Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,while 1 means it's hardly causing any divide in society at all.- The rich versus the poor.Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

1101613082802882952293093142611952071941571335795681147NET: Causing a divide63%55%61%n53%56%64%jk54%53%58%62%de65%de60%de51%49%55%56%57%57%

528916613914215912514715612610610510880633012875885 - causing a huge30%31%33%n26%28%34%j30%25%29%30%35%d31%28%25%26%29%29%29%divide

587114214214613610316315713589102867770278281559433%25%28%27%28%29%24%28%29%32%de30%30%e22%24%29%27%28%28%

3774108135118761121531301035671998259243228471321%25%21%25%23%16%26%l26%l24%l24%19%21%26%g26%25%24%23%23%

82439404025215351292026263514698115024%8%8%7%8%5%5%9%l9%kl7%7%7%7%11%6%7%8%7%

6121824169232222121818118103344761 - hardly causing any3%4%4%4%3%2%5%l4%4%3%6%h5%3%3%4%3%4%4%divide

143657635634447573413843384424102125226NET: Not causing a8%12%11%12%11%7%10%13%l13%l10%12%13%10%14%10%10%13%11%divide

15213354515939482819142254402610569174Don't know9%7%6%10%10%13%ij9%i8%i5%5%4%6%14%fgh12%fgh11%gh10%a7%9%

3.893.753.843.693.774.01ij3.743.673.733.833.853.783.773.653.753.813.753.78Meank


0.090.070.050.050.050.050.080.050.040.050.070.060.060.070.090.030.040.03Standard error

Page 6



Table 6Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests ofanother.Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,while 1 means it's hardly causing any divide in society at all.- The super-rich versus the middle classes.Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

8012320420621622116622322020713813014112787399431830NET: Causing a divide46%42%40%39%42%48%ijk39%38%40%49%cde45%e38%37%39%36%39%44%41%

f

4360848893968196948660596063391711963675 - causing a huge25%no21%17%16%18%21%19%16%17%20%20%17%16%20%16%17%20%18%divide

3764120118123126841261261217871816448228235462421%22%24%22%24%27%20%22%23%28%def26%21%21%20%20%22%24%23%

6079162155134120136178156114100901128291316273589334%27%32%29%26%26%32%30%29%27%33%26%29%25%38%dfh31%28%29%

9395867593041788350244641462510612623225%14%q12%q13%q11%q7%10%13%l15%kl12%8%13%g11%14%g10%10%13%12%

1118343934213039452523402118964711351 - hardly causing any6%6%7%7%7%5%7%7%8%l6%7%12%cdeh5%5%4%6%7%7%divide

205792106925271116128744786626334170197367NET: Not causing a12%20%18%20%q18%11%17%20%l24%kl18%16%25%ceg16%20%14%17%20%18%divide

h

15324866717152684128183768503014488232Don't know9%11%10%12%14%15%i12%i12%i8%7%6%11%g18%fgh16%gh12%g14%a9%11%

3.58n3.423.353.323.413.62ij3.393.323.283.49f3.45f3.203.383.403.393.383.403.39Meank


0.100.080.050.060.050.060.080.050.040.060.070.070.060.070.090.040.040.03Standard error

Page 7



Table 7Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests ofanother.Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,while 1 means it's hardly causing any divide in society at all.- People who inherit wealth versus those who don't.Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

871542522582502502062712742261711811781401044965051001NET: Causing a divide49%53%50%48%49%54%j49%46%50%53%cd56%cde53%d46%43%43%48%51%50%

42681059810310499971168781738058361952214165 - causing a huge24%24%21%18%20%22%j23%j17%21%j20%27%cd21%21%18%15%19%22%21%divide

458614716014714610717415914090107988268301284585426%30%29%30%29%31%25%30%29%33%e30%31%26%25%28%29%29%29%

476315415014910912917115412482891137975287276563327%21%30%p28%29%p23%30%29%28%29%27%26%30%25%31%28%28%28%

20404548493629676946293027452510399201211%14%9%9%10%8%7%11%13%kl11%10%9%7%14%e10%10%10%10%

4102221161218202281022101583141721 - hardly causing any2%3%4%4%3%3%4%3%4%2%3%6%eh3%5%h3%3%4%4%divide

245067686549478691533952375933134139273NET: Not causing a14%17%13%13%13%10%11%15%17%kl13%13%15%e10%18%e13%13%14%14%divide

18243456495742572620102155443111269181Don't know10%8%7%11%10%12%i10%i10%i5%5%3%6%14%fgh14%fgh13%fgh11%a7%9%

3.643.613.573.563.593.72ij3.633.503.543.623.70d3.563.65d3.453.473.573.593.58Mean


0.090.070.050.050.050.050.070.050.040.050.060.060.060.070.080.030.040.02Standard error

Page 8



Table 8Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests ofanother.Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,while 1 means it's hardly causing any divide in society at all.- People educated privately versus people educated in the state system.Base: All respondents



Page 9



Table 9Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests ofanother.Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,while 1 means it's hardly causing any divide in society at all.- Men versus women.Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

5680129157155140127153159111787699107107358220579NET: Causing a divide32%28%26%30%30%30%30%26%29%26%26%22%26%33%f44%def35%a22%29%

gh

12223839373625414722181538213594551495 - causing a huge7%8%8%7%7%8%6%7%9%5%6%4%10%fh7%14%dfgh9%a6%7%divide

445991118118104102112112896062618672265165430425%20%18%22%23%22%24%19%21%21%20%18%16%26%ef30%efg26%a17%21%

h

61951791841671631272061891581221281419147338348686335%32%35%35%33%35%30%35%35%37%cd40%cd37%cd37%cd28%20%33%35%34%

28508390914974112106675770664734141200341216%17%16%17%18%11%18%l19%l20%l16%19%20%17%15%14%14%20%b17%

174973475051606262603450303724871482361 - hardly causing any10%17%mn14%mn9%10%11%14%11%11%14%e11%15%e8%11%10%8%15%b12%divide

459815613714110013517416812791120978458229349577NET: Not causing a26%34%n31%26%27%22%32%l30%l31%l30%30%35%cde25%26%24%22%35%b29%divide

13184254496135522828121947422910472176Don't know7%6%8%10%10%13%i8%9%i5%7%4%5%12%fgh13%fgh12%fg10%7%9%

3.042.842.873.033.003.062.892.922.952.862.902.753.03f3.03f3.28fg3.15a2.762.95Meanh


0.090.070.050.050.050.060.080.050.040.050.060.060.060.070.100.030.040.03Standard error



15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

899728722420222716824425923516614813912288440459898NET: Causing a divide51%mp33%57%mnp42%p39%49%jk40%42%48%jk55%cde55%cde43%36%38%36%43%46%45%

ff

45361157465926386948374554445341681673355 - causing a huge26%mnp12%23%mnp14%13%20%j15%15%17%20%e25%cde16%11%14%14%16%17%17%divide

f

43611721501371351061581651529193957754271292563425%21%34%mp28%27%29%25%27%30%36%cde30%27%25%24%22%26%29%28%

f

4499126149160111132177158109821011219272298280578325%34%o25%28%31%o24%31%30%l29%26%27%30%32%29%30%29%28%29%

16554582584952787747324851453312313325629%19%moq9%15%o11%11%12%13%14%11%11%14%13%14%14%12%13%13%

520202137172832261482423201552511031 - hardly causing any3%7%4%4%7%no4%7%6%5%3%3%7%gh6%6%6%5%5%5%divide

217665102966680110103614172746448175184359NET: Not causing a12%26%moq13%19%o19%o14%19%19%19%14%13%21%gh19%20%20%17%19%18%divide

21202958546143542419142150443411666182Don't know12%o7%6%11%o11%o13%i10%i9%i4%5%5%6%13%fgh14%fgh14%fgh11%a7%9%

3.71mnp3.133.66mn3.37p3.293.59ij3.323.353.433.60cd3.66cd3.333.263.303.293.423.423.42Meanpkefef


0.090.070.050.050.050.060.070.050.040.050.060.060.060.070.090.040.040.03Standard error

Page 10



Table 10Q1. There are some issues facing Britain today that might be thought to create a divide in society if the interests of one group are supported by government policy over the interests ofanother.Putting aside your own personal experiences, how much of a divide in society do you think each of the following is currently causing in British society today?Please rank each one on a scale of 1 to 5, where 5 means it's causing a huge divide that could even end up causing a government to fall,while 1 means it's hardly causing any divide in society at all.- The North versus the South.Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

7012522721118720319221021621014115413210082445375820People who were born in40%43%45%m40%36%44%j45%j36%40%50%cde46%cde45%cde34%31%34%43%a38%41%Britain versus those

who came here as animmigrant.

547110311610810291144115686377869464215237451The rich versus the31%mno25%20%22%21%22%21%25%21%16%21%22%h22%h29%gh26%h21%24%22%poor.

918212531231730331817152717104558103The super-rich versus5%6%4%5%6%5%4%5%6%4%6%4%7%5%4%4%6%5%the middle classes.

4152526281313412910151727254435597People who currently2%5%5%5%5%3%3%7%kl5%2%5%5%7%ch8%ch2%4%6%5%own a home versus those

who have to rent.

92352523132426312822209115296594The North versus the5%p1%7%p5%p5%p3%6%4%6%l7%ce7%ce6%e2%3%2%3%7%b5%South.

59141030119222615810121013333568The old versus the3%3%3%2%6%no2%2%4%5%3%3%3%3%3%5%3%3%3%young.

35720143201115114513106212849People educated2%2%1%4%o3%1%5%jl2%3%l3%1%1%3%3%3%2%3%2%privately versus people

educated in the statesystem.

32441363612443763111627People who inherit2%1%1%1%3%no1%1%1%2%1%1%1%2%2%1%1%2%1%wealth versus those who

don't.

1251137285-5183615722Men versus women.*1%1%2%1%2%*1%1%-2%h*2%fh1%2%fh1%1%1%

-214531432114-34712Other-1%*1%1%1%*1%1%***1%-1%*1%1%

2111214121610111316486107282250None of them1%4%2%3%2%3%2%2%2%4%1%2%2%3%3%3%2%2%

Page 11



Table 11Q2. And which one of those do you think will be the biggest divide in British society in 10-20 years' time?Base: All respondents





17529150653351346442458554542430334338332324210299892018Weighted base

16295269586442734642203253393914085225Don't know9%10%10%13%11%14%i10%12%i8%10%7%9%14%g12%g16%fg14%a9%11%

Page 12



Table 11Q2. And which one of those do you think will be the biggest divide in British society in 10-20 years' time?Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

1011713223113542002523954122731931912392081556406191259Yes58%59%64%58%69%npq43%59%l67%kl76%jkl64%f64%56%62%65%f64%62%63%62%

7412018522215926417219013315111015214511587389370759No42%m41%m36%42%m31%57%ijk41%ij33%i24%36%36%44%dh38%35%36%38%37%38%

Page 13



Table 12Have you taken a foreign holiday in the last 3 years?Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

3872115147174151102178115262981101123186258288546Single22%25%23%28%34%opq32%ik24%30%i21%6%10%23%gh26%gh38%efg77%def25%29%27%

hgh

108170337332286233292322386295202222268194516286041232Married or co-habiting61%58%67%mp62%56%50%69%jl55%71%jl70%cd67%c65%c70%cd60%c21%61%61%61%(including civil

partnership)

3044545347773080421036939143-13692228Widowed, separated or17%mn15%m11%10%9%17%ik7%14%ik8%24%cdef23%cde11%cde4%cd1%-13%a9%11%divorced

f

-5-164-62-211358512Refused-2%no-*1%o1%-1%*-1%**1%2%h1%*1%

Page 14



Table 13Marital StatusBase: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

449620516415613511919321930514781573146324342666Owned outright -25%33%41%mnq31%31%29%28%33%40%jkl72%cde49%cde23%de15%10%19%d31%35%33%without mortgage

fgf

5910116820717184170217234497915721314563387319706Owned with a mortgage33%35%33%39%33%18%40%l37%l43%jl12%26%h46%cgh56%cdf45%cgh26%h38%a32%35%or loan

gh

3529477378132624623453448444349122141262Rented from the council20%op10%9%14%15%o28%ijk15%ij8%i4%11%11%14%11%13%20%egh12%14%13%

1614303127492630141222231929135464118Rented from a housing9%5%6%6%5%11%ij6%i5%i3%3%7%h7%h5%9%h5%5%6%6%association

195146467059448543121833476655126104231Rented from someone11%17%no9%9%14%no13%i10%14%i8%3%6%h10%h12%gh21%efg23%efg12%11%11%else

hh

211011116315111223818161835Rent free1%*2%2%2%1%1%3%2%*1%1%1%3%h7%defg2%2%2%

h

Page 15



Table 14TenureBase: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

68100187178135229166167105244136140815116296371668Under 1639%m34%m37%m34%m26%49%ijk39%ij29%i19%58%cde45%cde41%cde21%c16%c7%29%38%b33%

fg

30721041301108811314410375699895634624720044717-1817%25%21%24%21%19%27%il25%i19%18%23%29%cdh25%h19%19%24%20%22%

517814913917076901662548377771451495731227558719-2429%27%29%26%33%n16%21%28%kl47%jkl19%25%22%38%cfg46%cfg23%30%28%29%

hh

61114203214122433910103023-44388325-343%4%3%4%6%o3%3%4%6%l2%3%c3%c8%cfgh7%cfh-4%4%4%

3373732994559--10132335-442%1%1%1%1%1%1%2%2%1%2%d2%d2%d--1%1%1%

3-4212422433---641045-542%m-1%***1%**1%1%1%---1%**

------------------55-64------------------

------------------65+------------------

71922344020254928-115121047251123Still in full time4%7%4%6%8%o4%6%8%il5%-**1%h4%fgh43%defg7%5%6%education

h

2-251721----4245610Never had any full time1%-*1%*2%ij**----1%1%2%h*1%1%education

5413791491331-78149231639Don't know3%1%3%1%2%3%i2%2%i1%*-2%gh2%gh4%gh4%gh2%2%2%

Page 16



Table 15At what age did you finish your full time education?Base: All respondents





17529150653351346442458554542430334338332324210299892018Weighted base

1331381011084225106151429Refused*1%1%2%o2%2%k*2%1%1%1%1%1%3%fh3%1%1%1%

19.3218.6418.9218.6319.52n17.7718.4519.15l20.24j17.8218.59h18.56h20.08f20.20c19.10h19.1118.8618.99Meanpklghfgh


0.490.240.220.180.190.200.310.200.160.220.280.240.240.200.240.140.160.10Standard error

Page 17



Table 15At what age did you finish your full time education?Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

901482732672303032652681732381762031751081095184901008Secondary school, high51%51%54%m50%45%65%ij62%ij46%i32%56%cde58%cde59%cde46%d33%45%d50%50%50%school, NVQ levels 1 to

3, etc.

529215818018399115214238137909614414256340326665University degree or30%32%31%34%36%21%27%37%kl44%jkl32%c30%28%38%cf44%cfg23%33%33%33%equivalent professional

hqualification, NVQlevel 4, etc.

2234535065252458118313238535418112112224Higher university13%12%10%9%13%5%6%10%l22%jkl7%10%11%14%ch17%cgh7%11%11%11%degree, doctorate, MBA,

NVQ level 5, etc.

311111519963410---3651302959Still in full time2%4%2%3%4%2%1%6%ikl2%---1%2%fgh21%defg3%3%3%education

h

53775167311424431101727No formal education3%1%1%1%1%3%ij2%**3%cg1%1%1%1%*1%2%1%

24413111271064335119191634Refused1%1%1%2%2%3%2%2%1%1%1%1%1%3%fh4%2%2%2%

Page 18



Table 16What is the highest educational level that you have achieved to date?Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

1632684634694614193835314903852823223693021629688551823NET: Yes half or more93%92%91%88%90%90%90%91%90%91%c93%c94%c96%ch94%c67%94%a87%90%

85141275275261256198307276222157182225184696154231038Yes, solely49%49%54%52%51%55%47%52%51%52%c52%c53%c59%c57%c28%60%a43%51%responsible

41609711310779111113115807264866353226192418Responsible for more23%21%19%21%21%17%26%jl19%21%19%24%19%22%20%22%22%19%21%than half (but not

all)

3666918193847311199835376595541126241367About half21%23%n18%15%18%18%17%19%18%20%17%22%e15%17%17%12%24%b18%

13234463524540555539202114218062133195NET: Less than half7%8%9%12%10%10%10%9%10%9%e7%6%4%6%33%defg6%13%b10%

h

8223547362933444330171711136146103149Less than half5%8%7%9%7%6%8%8%8%7%e6%5%3%4%25%defg4%10%b7%

h

418161616810119342820153046None - someone else2%*2%3%p3%p3%2%2%2%2%1%1%1%2%8%defg1%3%b2%does it

h

Page 19



Table 17Thinking about your household's food and grocery shopping, are you personally responsible for selecting half or more of theitems to be bought from supermarkets and food shops?Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

434896861331655113260625564767576208199408None25%n17%19%16%26%nop35%ijk12%23%ik11%15%18%19%20%23%h31%efg20%20%20%

h

7312023020121119720320822823312513816212751414422836142%41%45%n38%41%42%j48%j36%42%j55%cde41%c40%c42%c39%c21%40%43%41%

fg

489014118512783133183192107971021249961314277591227%31%28%35%mo25%18%31%l31%l35%l25%32%30%32%h31%25%31%28%29%

10333960412037636522263921225492911833+6%11%8%11%8%4%9%l11%l12%l5%9%11%eh5%7%22%defg9%9%9%

h

Page 20



Table 18How many cars are there in your household?Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

1652734794814164203965264734102983323352641749099061814White94%m94%m95%mn90%m81%90%93%i90%87%97%cde99%cde97%cde87%c82%c72%88%92%b90%

61425468639264765921044526010869177NET: Non-white3%5%5%9%o17%nopq8%6%8%12%jk2%1%3%11%fgh16%fgh25%efg11%a7%9%

h

-71811431191-287919827Mixed-3%o*2%o2%o1%1%2%2%*-1%2%gh2%gh4%fgh2%1%1%

1315214822102333216242628454287Asian or Asian British1%1%3%4%p9%nopq5%2%4%6%k**2%6%fgh8%fgh12%fgh4%4%4%

*-41118987103-15111425933Black or Black British*-1%2%p4%opq2%2%1%2%1%-*1%3%fgh6%efgh2%a1%2%

4335636391-166713720Chinese2%1%1%1%1%1%1%1%2%*-*2%gh2%fgh3%fgh1%1%1%

113-41-2521*122628Other ethnic group**1%-1%*-*1%1%****1%1%**

44261162127521568121527Prefer not to say2%1%*1%2%o1%*2%1%1%1%*1%2%3%fg1%1%1%

Page 21



Table 19To which of the following ethnic groups do you consider you belong?Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

791252082402371102132782873311020924821274356531888Working full time (30+45%43%41%45%46%24%50%l48%l53%l8%36%h61%cgh65%cgh66%cgh31%h35%54%b44%hrs a week)

11296269714641985721465348393416973242Working part time (8-296%10%12%13%q14%q10%10%17%ikl10%5%15%h16%h13%h12%h14%h16%a7%12%hrs a week)

102623182565151210117222319194260102Not working but seeking6%9%mno5%3%5%14%ijk3%2%2%*5%h7%h6%h6%h8%h4%6%5%work or temporarily

unemployed/sick

1010171813491125-191614109412768Not working/Not seeking6%4%3%3%3%11%ijk3%j*1%-6%h5%h4%h3%h4%h4%3%3%work

9222531349251591118-1--7941121Retired on state5%8%5%6%7%20%ijk1%3%2%26%cdef3%cde-*--8%a4%6%pension ONLY

gf

3540105887339581131312557762-1140201341Retired with a private20%14%21%mp17%14%8%14%l19%l24%kl60%cde25%cde2%d1%-1%14%20%b17%pension

fgf

91622322818204919-1-310946542107Student5%5%4%6%6%4%5%8%il4%-*-1%3%efgh39%defg6%4%5%

h

1421453732466117261263643331113614150House person/Housewife/8%7%9%7%6%10%ij14%ij3%5%*9%h10%ch11%ch10%h5%h13%a1%7%Househusband

Page 22



Table 20Which of the following best describes your current working status?Base: All respondents





8015128029735115214936948957168284315245905975621159Unweighted base

89*15527030930815625437634455*156263297251109*5266051130Weighted base

71328302911213539172922161393473106Owner manager or8%8%10%10%10%7%8%9%11%31%cde18%def8%5%5%8%6%12%b9%proprietor

f

12539--61312534581119Managing director or1%1%2%1%3%--2%4%kl2%1%2%1%2%4%2%2%2%managing partner

11*41-323--512-358Board level director or1%1%*1%*-1%1%1%--2%*1%-1%1%1%partner

12144-328-5213211112Director - not board1%2%*1%1%-1%*2%j-3%e1%*1%1%*2%b1%level

3699162-103119414114113243Senior management3%4%3%3%5%1%-3%k9%jkl1%6%f1%5%f5%4%2%5%b4%

8142741505182493220254534135684140Middle management9%9%10%13%16%o3%7%6%27%jkl4%13%9%15%h14%12%11%14%12%

81319212751232394102222228454388Management9%8%7%7%9%3%5%8%11%kl8%6%8%7%9%7%9%7%8%

1771181462317311102151834Executive1%5%2%3%3%*2%2%7%jkl2%5%f1%4%4%2%3%3%3%

2241789192235118861727711028928205119324Office worker, clerical24%27%29%29%30%15%20%50%ikl18%12%17%27%gh34%gh36%gh26%39%a20%29%or office junior

62248433079382310825393326206190150Unskilled manual worker7%14%18%mq14%10%51%ijk15%ij6%i3%14%16%15%11%10%18%12%15%13%

201626195569767153117152147387Craftsman, tradesman,23%mnop11%m10%m6%m2%4%27%ijl2%2%13%c9%c12%cde6%6%2%3%12%b8%etc.

4451691314844514763211840Support functions -5%3%2%5%3%9%ij6%i2%1%7%3%5%2%3%3%4%3%4%e.g. cleaner, security

guard, etc.

Page 23



Table 21What level of seniority are you within the organisation you work for?Base: All respondents who work full/ part time

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r* small base; ** very small base (under 30) ineligible for sig testing




89*15527030930815625437634455*156263297251109*5266051130Weighted base

712171726112133153420241414522880Other8%8%6%6%8%7%8%9%i4%6%2%8%g8%g6%13%g10%a5%7%

Page 24



Table 21What level of seniority are you within the organisation you work for?Base: All respondents who work full/ part time

Proportions/Means: Columns Tested (5% risk level) - a/b - c/d/e/f/g/h - i/j/k/l - m/n/o/p/q/r* small base; ** very small base (under 30) ineligible for sig testing




15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

1282193683853553632774283864192822091611832007087471455No73%75%73%72%69%78%ik65%73%k71%99%cde93%cde61%e42%57%e83%def69%75%b72%

fgf

47681361441479414314815652013022013432303238541NET: Yes27%23%27%27%29%20%34%jl25%29%l1%7%h38%cgh57%cdf41%cgh13%gh29%a24%27%

gh

122949425733415659-1876802412762189Yes: Aged under 57%10%10%8%11%7%10%9%11%l-*2%h20%cfgh25%cfg10%fgh12%a6%9%

h

202462675535676563--2912373513199229Yes: Aged 5-1012%8%12%13%11%8%16%l11%12%l--8%cgh32%cdfg22%cfg2%gh13%10%11%

hh

28225655574264535921369110185115103218Yes: Aged 11-1516%p8%11%10%11%9%15%jl9%11%1%4%h20%cdgh29%cdf6%h2%11%10%11%

gh

1112262632212928293115832315255107Yes: Aged 16-186%4%5%5%6%5%7%5%5%1%4%cdh17%cdeg8%cdg1%*5%6%5%

hh

-434117393-13261018422Refused-1%1%1%2%o1%1%2%1%-*1%1%2%h4%efgh2%a*1%

Page 25



Table 22Do you have any children aged 18 or under?Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

9252026255912295813131223365847105Up to £7000 (3.5)5%9%o4%5%5%13%ijk3%5%i1%2%4%4%3%7%eh15%defg6%5%5%

h

2434625451134324316564627463020115110225£7001-£14000 (10.5)14%12%12%10%10%29%ijk7%i7%i3%13%f15%cdf8%12%9%8%11%11%11%

224372775795657635914256402220139132271£14001-£21000 (17.5)12%15%14%14%11%20%ij15%i13%i6%21%cdeg14%d16%cde10%7%8%14%13%13%

214457605337647361443847373732128108235£21001-£28000 (24.5)12%15%11%11%10%8%15%l12%l11%10%12%14%10%12%13%12%11%12%

142580664933746957662933453623125108233£28001-£34000 (31)8%9%16%mpq12%9%7%17%il12%l10%16%fg10%10%12%11%10%12%11%12%

233271555225429373393843524021100132233£34001-£41000 (37.5)13%11%14%10%10%5%10%l16%kl13%l9%12%13%14%12%9%10%13%b12%

132024433310224357281917273376170132£41001-£48000 (44.5)7%7%5%8%6%2%5%7%l11%kl7%6%5%7%10%cf3%6%7%7%

121522322313232445141718173364362105£48001-£55000 (51.5)7%5%4%6%5%3%6%4%8%jl3%5%5%4%10%cefh3%4%6%5%

8612212741627275111524144324174£55001-£62000 (58.5)4%2%2%4%5%op1%4%l5%l5%l1%4%h4%h6%ch4%h2%3%4%4%

199714-109212612965211940£62001-£69000 (65.5)1%3%2%1%3%-2%l2%l4%jl1%2%3%h2%h2%2%2%2%2%

143515*3420235106291827£69001-£76000 (72.5)*1%1%1%3%no*1%1%4%jkl1%1%1%3%h2%1%1%2%1%

241365434192445114141630£76001-£83000 (79.5)1%1%3%1%1%1%1%1%4%jkl*1%1%1%3%h2%1%2%1%

Page 26



Table 23What is the combined annual income of your household, prior to tax being deducted?Base: All respondents





17529150653351346442458554542430334338332324210299892018Weighted base

76121934-421547112026510334578£83001 or more (86)4%2%2%4%7%nop-1%4%kl10%jkl2%4%6%dh7%dh2%4%3%5%4%

21264961744955715561273333265115180231Refused12%9%10%11%15%op11%13%12%10%14%deg9%10%9%8%21%defg15%a8%11%

31.8529.8231.2132.5036.48n18.8531.04l33.03l45.30j27.7231.34h35.06c36.81c35.21c28.7831.1834.15b32.69Mean (£'000s)opklghghgh


1.731.210.870.951.060.711.100.870.840.821.171.181.191.201.890.650.730.49Standard error

Page 27



Table 23What is the combined annual income of your household, prior to tax being deducted?Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

103944737757558248-----2421657724218-245%13%q9%14%oq15%oq12%13%14%i9%-----100%defg16%a8%12%

h

3242629494547110792----323-18313932325-3418%14%12%18%o18%o12%17%18%l17%l----100%cefg-18%a14%16%

h

345510296977784120103---383--19618738335-4419%19%20%18%19%16%20%21%19%---100%cdfg--19%19%19%

h

315393828479939082--343---15219134345-5417%18%18%15%16%17%22%ij15%15%--100%cdeg---15%19%b17%

h

394391735782527396-303----13516830355-6422%mn15%18%m14%11%18%j12%12%18%j-100%cdef----13%17%b15%

h

316011411510311669113125424-----19722742465+18%21%23%22%20%25%jk16%19%23%k100%cde-----19%23%21%

fg

48.57m46.9749.06m46.3045.0049.21j45.1245.0148.54j70.27c59.65c49.37c39.29c30.06c21.5144.8649.13b46.95Meannkkdefgdefded


1.211.020.700.780.730.821.020.710.600.200.160.150.150.160.150.510.540.37Standard error

Page 28



Table 24What was your age on your last birthday?Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

10212623427225423119626130022716819118713977-989989Male58%op43%46%51%50%50%46%45%55%jk54%cd55%cd56%cd49%c43%c32%-100%b49%

731652722602592332283242441971351521961831651029-1029Female42%57%q54%q49%50%50%54%i55%i45%46%45%44%51%57%fgh68%def100%a-51%

gh

Page 29



Table 25GenderBase: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

-2*169184738555043232437323110980190ITV1 Anglia-1%*32%mopq3%opq10%9%9%9%10%8%7%10%10%13%11%8%9%

7-4--23-6612--19211ITV1 Border4%mnop-1%--1%1%-1%j2%e**--1%1%*1%

411328910526991104584651596141139177316ITV1 Central2%4%o1%54%mopq2%11%16%16%19%l14%15%15%15%19%17%13%18%b16%

-32305265605560484342613314123117240ITV1 Granada-1%46%mnpq1%*14%j14%9%11%11%14%c12%c16%c10%6%12%12%12%

13135289656297105663158676640151178329ITV1 London*1%*6%opq56%nopq14%15%17%19%l16%10%17%g17%g21%g17%15%18%16%

-19-21874134825150273432273711692208ITV1 Meridian-7%noq-*36%nopq9%8%14%ikl9%12%9%10%8%8%15%de11%9%10%

--981-2519282632132311128465399ITV1 Tyne Tees--19%mnpq*-5%4%5%5%7%e4%7%e3%4%3%4%5%5%

-101--1222138221715222012155745102ITV1 Wales-35%mnoq--*5%5%6%4%4%5%6%5%4%6%6%5%5%

-5513115121716137149124352560ITV1 West-19%mnoq*1%*3%3%3%3%3%2%4%2%4%2%3%3%3%

-95--226292518201811171021593897ITV1 Westcountry-32%mnoq--*6%7%i4%3%5%6%3%4%3%9%df6%4%5%

-21683015935515644423438222011784201ITV1 Yorkshire-1%33%mnpq6%mpq*13%8%9%10%10%14%d10%10%7%8%11%8%10%

162---245424829273728323286797164STV93%mnop---*10%i10%i8%5%6%12%ch8%c8%c10%c3%7%10%b8%

Page 30



Table 26Which of the following ITV regions do you live in?Base: All respondents





17529150653351346442458554542430334338332324210299892018Weighted base

2-----2-1----212-2UTV1%mno-----*-*----1%**-*

Page 31



Table 26Which of the following ITV regions do you live in?Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

3567137156150---54512596821039248244300545AB20%23%27%29%q29%q---100%jkl30%c32%cf24%27%28%20%24%30%b27%

4785127156170--585-113739012010782324261585C127%29%25%29%33%o--100%ikl-27%24%26%31%33%g34%g31%a26%29%

466811010991-424--695293847155228196424C226%m23%22%20%18%-100%ijl--16%17%27%gh22%22%23%22%20%21%

4872132111102464---1168279775457233231464DE27%25%26%m21%20%100%ijk---27%de27%de23%20%17%24%23%23%23%

Page 32



Table 27Social classBase: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

175----4846473531393134321073102175Scotland100%mnop----10%i11%i8%6%7%13%ch9%9%10%c4%7%10%b9%

--91--2416262626122211138464591North East--18%mnpq--5%4%4%5%6%4%6%e3%4%3%4%5%5%

--237--63585660514240583216123114237North West--47%mnpq--14%14%10%11%12%14%c12%15%c10%6%12%12%12%

--178--4536465138383133182110375178Yorks & Humber--35%mnpq--10%9%8%9%9%13%d9%9%5%9%10%8%9%

---187-2340596441312926332782105187West Midlands---35%mopq-5%10%l10%l12%l10%10%8%7%10%11%8%11%9%

-107---242141221816232312145849107Wales-37%mnoq---5%5%7%i4%4%5%7%6%4%6%6%5%5%

---189-4838525147222835292810287189Eastern---36%mopq-10%9%9%9%11%7%8%9%9%12%10%9%9%

----25445557579452337545937123131254London----50%nopq10%13%13%14%l11%8%11%14%g18%fgh15%g12%13%13%

----25957369571593448443540136123259South East----50%nopq12%8%16%k13%14%11%14%11%11%16%13%12%13%

-184---4747444542272932302410777184South West-63%mnoq---10%11%8%8%10%9%9%8%9%10%10%8%9%

---157-403145412720263432187780157East Midlands---29%mopq-9%7%8%8%6%7%7%9%10%8%7%8%8%

Page 33



Table 28GO RegionsBase: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

103---223362323161723212164362105Glasgow59%mnop---*5%9%ij4%4%4%6%7%6%7%3%4%6%5%

54---21782011131741373302656Edinburgh31%mnop---*4%2%3%2%3%5%cdf1%3%2%1%3%3%3%

--884-2520222530121910128444891Newcastle--17%mnpq1%-5%5%4%5%7%e4%6%3%4%3%4%5%5%

-181211612292825181114710493685Leeds-*16%mnpq**3%3%5%5%6%d6%d3%4%2%4%5%4%4%

--381-1377115107629221739Hull--7%mnpq*-3%2%1%2%1%3%d2%2%1%4%d2%2%2%

-14881181215136101315103342357Sheffield-*9%mnpq2%m*4%3%2%2%1%3%4%4%h3%1%3%2%3%

-415415-43413752362233492488983172Manchester-1%m30%mnpq3%m-9%10%6%9%j9%c7%10%c13%cdg7%3%9%8%9%

-16624-221927141721915910384381Liverpool-5%mnq12%mnpq1%-5%4%5%3%4%7%df3%4%3%4%4%4%4%

---110-302527281910202422155059110Nottingham---21%mopq-6%6%5%5%4%3%6%6%7%6%5%6%5%

-1-1432163247513224261930156481146Birmingham-*-27%mopq*3%7%l8%l9%l7%8%7%5%9%e6%6%8%7%

-1-61219171414911420109283664Norwich-*-11%mopq*4%4%2%3%2%4%1%5%fh3%4%3%4%3%

---49141614171822868712402464Milton Keynes---9%mopq3%op3%3%3%3%5%ef3%2%2%2%5%4%2%3%

Page 34



Table 29Nearest City:Base: All respondents





17529150653351346442458554542430334338332324210299892018Weighted base

----4612111581258749222346Brighton----9%nopq3%3%3%1%3%2%2%2%1%4%2%2%2%

-2-322161210825544131428Oxford-1%-1%4%nopq*1%2%l2%l2%1%1%1%1%2%1%1%1%

122723378072138123823471848161204209413London*1%*14%opq66%nop17%17%24%l23%l19%g11%21%g22%g25%g25%g20%21%20%

q

-21*2511692821151212101114403575Southampton-7%noq**10%noq4%2%5%4%4%4%4%3%4%6%4%3%4%

-86-1217302219141115181813444488Bristol-29%mnoq-**4%7%i4%3%3%4%4%5%6%5%4%4%4%

-57---1814111415119849352257Plymouth-20%mnoq---4%3%2%3%4%4%3%2%1%4%3%2%3%

-71-2-141726179718161012413273Cardiff-24%mnoq-*-3%4%4%3%2%2%5%h4%3%5%4%3%4%

1729345731492449463942301928119772168None of these10%10%7%11%m6%10%k6%8%8%9%e14%ce9%5%9%4%9%7%8%

Page 35



Table 29Nearest City:Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

971893033263062742633813022051552052552251766395821221Facebook55%65%60%61%60%59%62%65%i55%48%51%60%gh67%gh70%fgh72%fgh62%59%60%

306684951087191118103383960798978168214383Twitter17%23%17%18%21%15%21%20%19%9%13%17%h21%gh28%fgh32%efg16%22%b19%

h

11223437832921518624323039412061126187LinkedIn7%8%7%7%16%nopq6%5%9%16%jkl6%11%h9%10%h13%h8%6%13%b9%

925323453344037413482442708270152Instagram5%9%6%6%10%no7%9%6%8%1%1%2%6%fgh13%efgh29%def8%7%8%

gh

132027353724354034817232332309439133Pinterest7%7%5%7%7%5%8%7%6%2%6%h7%h6%h10%h12%egh9%a4%7%

9182922412927333149153029335466120Google+5%6%6%4%8%n6%6%6%6%1%3%4%h8%gh9%fgh14%fgh5%7%6%

577142412141813-2381233203657Tumblr3%2%1%3%5%o3%3%3%2%-1%1%2%h4%fgh13%defg2%4%b3%

h

2633204711132671136102535Flickr1%2%1%1%4%no1%2%2%2%*2%h2%h3%h1%3%h1%3%b2%

33491541398-4261111191534Google Latitude1%1%1%2%3%o1%3%2%1%-1%h1%1%h3%fh5%fgh2%2%2%

432914581010--36617141933Facebook Places2%1%*2%3%o1%2%2%2%--1%2%gh2%gh7%defg1%2%2%

h

11411252381322648918MySpace**1%*2%np1%1%*1%*1%*1%2%h2%1%1%1%

Page 36



Table 30Do you regularly use any of the following social media services on a computer?Base: All respondents





17529150653351346442458554542430334338332324210299892018Weighted base

-12421333--12259110orkut-**1%**1%**--*1%1%2%h1%a**

3--511224---351469bebo2%o--1%****1%---1%2%fh1%*1%*

1-22311251*-231538hi51%-**1%***1%**-1%1%****

--2232213--1-25537Friendster--**1%***1%--*-1%2%egh***

--14123-11--113426Gowalla--*1%**1%-**--**1%***

11-121-12--12-2134foursquare**-***-**--*1%-1%***

357683699452259141328Another site (that I2%2%1%1%2%1%1%2%2%1%2%1%1%2%4%efh1%1%1%use once a week or

more)

65941731681601701271731922071201181057140334328661None of these37%32%34%32%31%37%j30%30%35%j49%cde40%cde34%cd27%c22%17%32%33%33%

fg

Page 37



Table 30Do you regularly use any of the following social media services on a computer?Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

831352192332441682153042287887145228211165521393914Facebook48%46%43%44%47%36%51%il52%il42%18%29%h42%gh59%fgh65%fgh68%fgh51%a40%45%

3247548494376911788111849779165149162311Twitter18%o16%11%16%o18%o8%16%l20%l16%l3%6%h14%gh20%gh28%efg27%fgh15%16%15%

h

173351477442586557461543708414379222Instagram10%11%10%9%14%n9%14%11%10%1%2%5%h11%fgh22%efg35%def14%a8%11%

hgh

771620511519224469122830153071100LinkedIn4%2%3%4%10%nopq3%5%4%8%jl1%3%4%7%gh9%fgh6%h3%7%b5%

71117223415232824-710192925662590Pinterest4%4%3%4%7%o3%5%5%4%-2%h3%h5%h9%fgh10%efgh6%a2%4%

3891625121015232213161710223860Google+2%3%2%3%5%o3%2%3%4%*1%4%gh4%gh5%gh4%gh2%4%b3%

53613161013127-1231027192443Tumblr3%1%1%2%3%2%3%2%1%-*1%1%3%egh11%defg2%2%2%

h

4141414691210--881012191837Facebook Places3%1%1%3%3%o1%2%2%2%--2%gh2%gh3%gh5%gh2%2%2%

113694564112943101020Google Latitude**1%1%2%1%1%1%1%**1%2%gh1%1%1%1%1%

*211112138-1*72521215Flickr*1%**2%no**1%1%-**2%fh*2%h*1%b1%

--2484-551-25336814MySpace--*1%2%1%-1%1%*-*1%1%1%1%1%1%

Page 38



Table 31Do you regularly use any of the following social media services on a mobile phone?Base: All respondents





17529150653351346442458554542430334338332324210299892018Weighted base

3-3351246---2376713Friendster1%-1%*1%**1%1%---1%1%3%fgh1%1%1%

-11271253--16223811foursquare-***1%*1%1%1%--*2%gh*1%*1%1%

2-411--62--*214628orkut1%-1%**--1%*--*1%*2%h1%**

111-43-12---411247hi5***-1%1%-**---1%*****

3--12--32---113335Gowalla1%o--**--1%*---**1%***

--1222--3---131145bebo--****--1%---*1%****

2353222391212457816Another site (that I1%1%1%1%***1%2%l*1%**1%2%1%1%1%use once a week or

more)

761452602592332681752552763422061741307250449524974None of these43%50%51%49%45%58%ijk41%44%51%jk81%cde68%cde51%cde34%cd22%21%44%53%b48%

fgf

Page 39



Table 31Do you regularly use any of the following social media services on a mobile phone?Base: All respondents





15428352450055743525255377843832837039231117911189002018Unweighted base

17529150653351346442458554542430334338332324210299892018Weighted base

561101511511751191402151691028710615311779370273643Facebook32%38%no30%28%34%26%33%37%il31%24%29%31%40%fgh36%h33%36%a28%32%

20294146593146635614162958582187108196Twitter11%10%8%9%12%7%11%11%l10%l3%5%8%h15%fgh18%cfg9%h8%11%10%

h

--2-54-12---312347MySpace--*-1%n1%-**---1%*1%***

--1412-22---33-246bebo--*1%**-**---1%1%-***

1-232-214---124427Friendster*-***-**1%---*1%2%h***

--2-1--22---2-13-3orkut--*-*--**---1%-**-*

--2-621321-*213448hi5--*-1%n1%****-*1%*1%***

391017409121939712920248245679Linkedin2%3%2%3%8%nopq2%3%3%7%jkl2%4%3%5%h7%fh3%2%6%b4%

-11441224--1125449Foursquare-**1%1%***1%--**1%2%gh***

1--612-14---116628Gowalla*--1%o*1%-*1%---**2%efgh1%**

111272-38--*1758513Facebook Places*1%**1%*-*1%k--**2%efgh2%h1%*1%

--4851727--1151161118Google Latitude--1%1%1%*2%*1%--**1%h5%efgh1%1%1%

Page 40



Table 32Do you regularly use any of the following social media websites and services at least once a week on a tablet computer (like an iPad or Galaxy)?Base: All respondents





17529150653351346442458554542430334338332324210299892018Weighted base

366920126111534891110182644Google+2%2%1%2%4%o3%1%2%3%1%1%2%2%3%h4%h2%3%2%

2516951045-417210131224Flickr1%2%o*1%2%o1%2%1%1%-1%h*2%h1%4%dfh1%1%1%

510252137222127271249212526564197Instagram3%3%5%4%7%np5%5%5%5%3%1%3%5%g8%fgh11%fgh5%4%5%

31513152310112324491262216571169Pinterest2%5%3%3%4%2%3%4%4%1%3%3%h2%7%egh6%eh6%a1%3%

11551033510112271014821Tumblr**1%1%2%1%1%1%2%****2%h4%efgh1%1%1%

-1-32--24-21*12347Another site (that I-*-1%*--*1%-1%***1%***use once a week or

more)

1091743373423013222553483373192052232111721316096531263None of these62%60%67%m64%59%69%ijk60%60%62%75%cde68%cde65%cde55%53%54%59%66%b63%

fg

Page 41



Table 32Do you regularly use any of the following social media websites and services at least once a week on a tablet computer (like an iPad or Galaxy)?Base: All respondents



Documents

ICM Unlimited Divided Society