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ICCMI 2017 Conference Programme
Co
nferen
ce pro
gramm
e Th
essalo
niki, G
reece Jun
e 21
-23
, 20
17
ICC
MI 2
01
7
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CONFERENCE CO-CHAIRS
Dr Christos Sarmaniotis Professor Alexander Technological Educational Institute of Thessaloniki Department of Business Administration P.O. Box 141, 57400, Sindos, Greece Tel.: +30 2310013245 Fax.:+30 2310791155 E-mail: [email protected]
Dr Gillian Wright Professor Manchester Metropolitan University Department of Marketing, Operations and Digital Business All Saints Building, All Saints, Manchester, M15 6BH, U.K. Tel.: +44 0161 247 3953 Fax.:+44 0161 247 6432 E-mail: [email protected]
ORGANIZING COMMITTEE
Costas ASSIMAKOPOULOS Assist. Professor, Alexander Technological Educational Institute of Thessaloniki, Greece
Antonia DELISTAVROU Lecturer, Alexander Technological Educational Institute of Thessaloniki, Greece
Theodoros GIOURIS Assist. Professor, Alexander Technological Educational Institute of Thessaloniki, Greece
Athanasios GOUNAS Lecturer, Alexander Technological Educational Institute of Thessaloniki, Greece
Eugenia PAPAIOANNOU Instructor, Alexander Technological Educational Institute of Thessaloniki, Greece
Christos SARMANIOTIS Professor, Alexander Technological Educational Institute of Thessaloniki, Greece
Theodosios TSIAKIS Assist. Professor, Alexander Technological Educational Institute of Thessaloniki, Greece
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ADVISORY SCIENTIFIC BOARD
Costas ASSIMAKOPOULOS Alexander Technological Educational Institute of Thessaloniki, Greece
Emmanuella PLAKOYIANNAKI Leeds University, UK Marios SOTERIADES University of South Africa, South Africa Neil TOWERS University of Gloucestershire, UK
SCIENTIFIC COMMITTEE
Maria Dolorez ALVAREZ Bogazici University, Turkey
Helena Maria Baptista ALVES University of Beira Interior, Portugal
Andreas ANDRONIKIDIS University of Macedonia, Greece
Hera ANTONOPOULOU Technological Educational Institute of Western Greece, Greece
Pinelopi ATHANASOPOULOU University of the Peloponnese, Greece
Spyros AVDIMIOTIS Alexander Technological Educational Institute of Thessaloniki, Greece
George AVLONITIS Athens University of Economics and Business, Greece
Bill BAI University of Nevada, USA
Dimitrios BELIAS University of Thessaly, Greece
Fotini BELLOU University of Macedonia, Greece
Christina BOUTSOUKI Aristotle University of Thessaloniki, Greece
Alexander BREM University of Southern Denmark, Denmark
Dimitrios BUHALIS Bournemouth University, UK
Paul CHAO Eastern Michigan University, USA
Giacomo Del CHIAPPA University of Sassari, Italy
Evangelos CHRISTOU Alexander Technological Educational Institute of Thessaloniki, Greece
Dubravka SINCIC CORIC University of Zagreb, Croatia
Sergios DIMITRIADIS Athens University of Economics and Business, Greece
Manuela EPURE Spiru Haret University, Romania
Leticia ESTEVEZ National University of Avellaneda, Argentina
Nathalie FABRY Universite Paris-Est Marne-la-Vallee (UPEMLV), France
Anestis FOTIADIS Zayed University, United Arab Emirates
Apostolos GIOVANIS Technological Educational Institute of Athens, Greece
Roman GLOWACKI University of Warsaw, Poland
Kristina HEINONEN Hanken School of Economics, Finland
Nikos KAKKOS Technological Educational Institute of Thessaly, Greece
Valentini KALARGYROU University of New Hampshire, USA
Nikos KALOGERAS Wageningen University, Netherlands
Irene KAMENIDOU Eastern Macedonia and Thrace Institute of Technology, Greece
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Hristo KATRANDJIEV University of National and World Economy, Bulgaria
Lea PREVEL-KATSANIS Concordia University, Canada
Androniki KAVOURA Technological Educational Institute of Athens, Greece
Oliver KAYAS Manchester Metropolitan University, UK
Elena KOSTADINOVA University of National and World Economy, Bulgaria
Maximiliano E. KORSTANJE University of Palermo Argentina, Argentina
Iordanis KOTZAIVAZOGLOU Technological Educational Institute of Central Macedonia, Greece
Georgios LAPPAS Technological Educational Institute of Western Macedonia, Greece
Carol Y. LU Chung Yuan Christian University, Taiwan
Spyros MAMALIS Eastern Macedonia and Thrace Institute of Technology, Greece
Elisavet Argyro MANOLI Loughborough University, UK
Paraskevi MENTZELOU Alexander Technological Educational Institute of Thessaloniki, Greece
Giannis MITROPOULOS Technological Educational Institute of Western Greece, Greece
Galina MLADENOVA University of National and World Economy, Bulgaria
Christos NIKOLAIDIS University of Macedonia, Greece
Ourania NOTTA Alexander Technological Educational Institute of Thessaloniki, Greece
Durdana OZRETIC-DOSEN University of Zagreb, Croatia
Angelos PANTOUVAKIS University of Piraeus, Greece
Ioannis PAPADOPOULOS Technological Educational Institute of Thessaly, Greece
Eugenia PAPAIOANNOU Alexander Technological Educational Institute of Thessaloniki, Greece
Andrea PAYARO University of Padua, Italy
Susie PRYOR Creighton University, USA
Chatura RANAWEERA Wilfrid Laurier University, Canada
Ilias SANTOURIDIS Technological Educational Institute of Thessaly, Greece
Christos SARMANIOTIS Alexander Technological Educational Institute of Thessaloniki, Greece
Marina SHERESHEVA Lomonosov Moscow State University, Russia
Marianna SIGALA University of South Australia, Australia
George SIOMKOS Athens University of Economics and Business, Greece
Constantinos J. STEFANOU Alexander Technological Educational Institute of Thessaloniki, Greece
Emmanouil STIAKAKIS University of Macedonia, Greece
Peter STOKES University of Chester, UK
Dindayal SWAIN International Management Institute, India
Kostas THEODORIDIS Manchester Metropolitan University, UK
Irene TILIKIDOU Alexander Technological Educational Institute of Thessaloniki, Greece
Harry TIMMERMANS University of Technology Eindhoven, Netherlands
Ana TKALAC VERCIC University of Zagreb, Croatia
Petros TOMARAS Technological Educational Institute of Athens, Greece
Luiz TRIGO University of Sao Paulo, Brazil
Panagiotis TRIVELLAS Technological Educational Institute of Central Greece, Greece
Rodoula TSIOTSOU University of Macedonia, Greece
Alfonso VARGAS SANCHEZ Huelva University, Spain
Christos VASILIADIS University of Macedonia, Greece
Eric VIARDOT EADA University, Spain
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Maro VLACHOPOULOU University of Macedonia, Greece
Aspasia VLAHVEI Technological Educational Institute of Western Macedonia, Greece
Adam VRECHOPOULOS Athens University of Economics and Business, Greece
Demetris VRONTIS University of Nicosia, Cyprus
Eugenia WICKENS Northern University of Malaysia, Malaysia
Gillian WRIGHT Manchester Metropolitan University, UK
Sergey YABLONSKY St. Petersburg State University, Russia
Prodromos YANNAS Technological Educational Institute of Piraeus, Greece
Anna ZARKADA Athens University of Economics and Business, Greece
Yorgos ZOTOS Cyprus University of Technology, Cyprus
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PROGRAMME OVERVIEW
TUESDAY, June 20th
19:00-21:00 Registration Desk OPEN
WEDNESDAY, June 21th 8:00-9:30 Registration and Welcome Coffee
9:30-10:00 Opening Ceremony
10:00-10:45 Keynote Speaker
11:00-12:30 Parallel Sessions
12:30-12:45 Coffee Break
12:45-13:30 Invited Speaker
13:30-14:30 Lunch
14:30-16:00 Parallel Sessions
16:00-16:30 Coffee Break
16:30-18:00 Parallel Sessions
21:00 Cruise in Thermaikos Gulf
THURSDAY, June 22nd 9:00-9:30 Coffee
9:30-11:00 Parallel Sessions
11:00-11:30 Coffee Break
11:30-13:00 Parallel Sessions
13:00-14:00 Lunch
14:00-15:30 Parallel Sessions
15:30-16:00 Coffee Break
16:00-17:30 Parallel Sessions
21:30 Gala Dinner
FRIDAY, June 23rd 9:30-10:00 Coffee
10:00-11:30 Parallel Sessions
11:30-12:00 Coffee Break
12:00-13:30 Special Session: Doctoral Workshop
12:00-13:30 Special Session: Special Interest Group
13:30-14:30 Lunch
14:30-16:00 Parallel Sessions
16:00-16:30 Closing Ceremony and Best Paper Award
SATURDAY, June 24th
8:30 Departure to Chalkidiki
18:00-19:30 Special Session in Chalkidiki
SUNDAY, June 25th
Return to Thessaloniki
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CONFERENCE PROGRAMME
TUESDAY, 20 JUNE 2017 1900 - 2100 Registration Desk Open (Grand Hotel Palace 5*)
WEDNESDAY, 21 JUNE 2017
800 – 930 Registration – Welcome coffee
930– 1000 Opening ceremony 1000– 1045 Keynote Speaker
TC Melewar, Professor of Marketing and Strategy and Head of the Department of Marketing, Branding and Tourism at Middlesex University
1100– 1230
Session 1.1A (Room A): Consumer Behaviour Chair: Wright G., Manchester Metropolitan University, UK
Consumer behavior towards delicatessen products and branding influence Baziana S., Aristotle University of Thessaloniki, Greece Batzios A., Aristotle University of Thessaloniki, Greece Tremma O., Aristotle University of Thessaloniki, Greece – Harper Adams University, UK Tigas P., Aristotle University of Thessaloniki, Greece
Identification and Profiling of Consumers in Electronic Retailing in the Global Market Koncar J., University of Novi Sad, Republic of Serbia Leković S., University of Novi Sad, Republic of Serbia Petrović-Katai Z., University of Novi Sad, Republic of Serbia
Antecedents of purchase intentions in growing and declining markets: empirical evidence from China and Greece Ding Q. S., University of Huddersfield, UK Niros M. I., University of Piraeus, Greece Pollalis Y. A., University of Piraeus, Greece Zhou Y., Sun Yat-Sen University, China Niros A. I., Athens University of Economics and Business, Greece Exploring Drivers to Engage in Fashion Luxury Consumption Correia Loureiro S. M., Instituto Universitário de Lisboa, Portugal Maximiano M., Instituto Universitário de Lisboa, Portugal Panchapakesan P., Instituto Universitário de Lisboa, Portugal
1100– 1230 Session 1.1B (Room B): E-Commerce and E-Marketing
Chair: Plakoyiannaki E., University of Leeds, UK
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Application of modern administration and marketing functions in the dominant Greek companies in food and drink branch Tsekouropoulos G., Aristotle University of Thessaloniki, Greece Theocharis D., Independent Researcher, Greece The relationship between online customer reviews and confusion proneness Anninou I., University of Surrey, UK Liu X., University of Surrey, UK Stavraki G., University of Surrey, UK Plakoyiannaki E., University of Leeds, UK Generation Y’s Perceptions of Visual Elements and their Effect on Mobile Application Download Intentions Aydin G., Istanbul Medipol University, Turkey
Factors Influencing the Adoption of M-Banking in Greece Giovanis A., Athens University of Applied Sciences, Greece Athanasopoulou P., University of Peloponese, Greece
1100– 1230 Session 1.1C (Room C): Social, Environmental and Societal Marketing
Chair: Tilikidou I., Alexander Technological Educational Institute of Thessaloniki, Greece
The socioeconomic evaluation of aesthetic pollution in the city of Thessaloniki in Greece Kopsidas O., University of Piraeus, Greece Astara O., Technological Educational Institute of Ionian Islands, Greece Siontorou C., University of Piraeus, Greece Successful nonprofit organizations content marketing approach – the case of Eyeglass and Sunglasses Recycling Mentzelou P., Alexander Technological Educational Institute of Thessaloniki, Greece Leopardi N., University of Macedonia, Greece Belidis A., Alexander Technological Educational Institute of Thessaloniki, Greece Athanasiadis K., University of Thessaly, Greece Boycotters due to Ethical Causes: An Attempt to Profile Them Delistavrou A., Alexander Technological Educational Institute of Thessaloniki, Greece Buying behaviour insights regarding animal welfare and environmental factors in North Western Germany Chiru C., Royal Agricultural University, UK Thölke H., Royal Agricultural University, UK
1230– 1245 Coffee Break
1245– 1330 Invited Speaker
Neil Towers, Professor in Retail Management / Marketing at the University of Gloucestershire
1330– 1430 Lunch 1430–1600 Session 1.2A (Room A): Tourism Marketing and Management
Chair: Kalargyrou V., University of New Hampshire, USA
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Should tourism sector be responsive to New Age lifestyles? Stankov U., University of Novi Sad, Republic of Serbia Cikic J., University of Novi Sad, Republic of Serbia Armenski T., University of Novi Sad, Republic of Serbia
Social marketing in Health tourism: a theoretical approach Tavlikou E., Alexander Technological Educational Institute of Thessaloniki, Greece Study on the impact of socio-economic crisis on Wellness Tourism in Greece Tavlikou E., Alexander Technological Educational Institute of Thessaloniki, Greece
Implementation of Smart Specialization Strategy in Tourism (360o Tourism Development Model). The case of Aristotle Quintessence Avdimiotis S., Alexander Technological Educational Institute of Thessaloniki, Greece Baltatzi K., Alexander Technological Educational Institute of Thessaloniki, Greece Tzortzona C., Alexander Technological Educational Institute of Thessaloniki, Greece Trellopoulos I., Alexander Technological Educational Institute of Thessaloniki, Greece Andreopoulou A., Alexander Technological Educational Institute of Thessaloniki, Greece Palisidis G., Charokopeion University, Greece
1430–1600 Session 1.2B (Room B): Marketing Strategy
Chair: Theodoridis C., Manchester Metropolitan University, UK The Internationalisation of Greek Start-Ups in the Modern Business Environment:
Strategies, Motives and Obstacles Hajidimitriou Y., University of Macedonia, Greece Kyanides Y., University of Macedonia, Greece Tsirogiannidis A., Mediterranean College, Greece
Customer perceptions on wedding companies marketing strategies: An fsQCA Analysis Fotiadis A., Zayed University, Abu Dhabi, UAE Tzung-Cheng TC H., National Chung Hsing University, Taiwan Vassiliadis C., University of Macedonia, Greece
Marketing higher education in developing countries: the case of Ghana Odonkor E., American University of Paris, France
Patronage patterns of the pharmacy consumers: A segmentation study in Greece Theodoridis C., Manchester Metropolitan University, UK Boutsouki C., Aristotle University of Thessaloniki, Greece
1430–1600 Session 1.2C (Room C): Destination Branding
Chair: Pirnar I., Yasar University, Turkey The contribution of social media to small scale events: Boosting the city branding &
tourism demand through Thessaloniki Food Festival Belenioti Z. C., Aristotle University of Thessaloniki, Greece Gkarane S., University of Macedonia, Greece Vassiliadis C., University of Macedonia, Greece
City brand positioning and perception: A multiple stakeholders’ perspective Andrews P., University of Hull, UK Yeung F., University of Hull, UK Shaalan A., University of Hull, UK
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Cultural tourism as a clustering base for destination marketing: Case of Izmir Pırnar I., Yasar University, Turkey Mutlu E. E., Yasar University, Turkey Igneci M., Yasar University, Turkey
Russian tourists’ satisfaction from Greece as a vacation destination: A preliminary analysis Kamenidou I., Eastern Macedonia and Thrace Institute of Technology, Greece Mamalis S., Eastern Macedonia and Thrace Institute of Technology, Greece Kalaitzidou E., Eastern Macedonia and Thrace Institute of Technology, Greece
1600– 1630 Coffee Break 1630–1800 Session 1.3A (Room A): Marketing and Social Media
Chair: Assimakopoulos C., Alexander Technological Educational Institute of Thessaloniki, Greece
How profit and nonprofit organizations in Greece are using their Facebook page as a means of public relations: A comparative study Kotzaivazoglou I., Technological Educational Institute of Central Macedonia, Greece Effect of Social Media Marketing on Football Fans’ Purchasing Behaviors Igneci M., Yasar University, Turkey Pırnar I., Yasar University, Turkey Effects of Personality Traits on Facebook Use Hatzithomas L., University of Macedonia, Greece Misirlis N., University of Macedonia, Greece Boutsouki C., Aristotle University of Thessaloniki, Greece Vlachopoulou M., University of Macedonia, Greece European nonprofit SME’s use of social media: Driving innovation and entrepreneurship in the third sector Wilde S.J., Southern Cross University, Australia Herold D.M., Griffith University, Australia Herold N., Southern Cross University, Australia
1630–1800 Session 1.3B (Room B): Services Marketing
Chair: Wright G., Manchester Metropolitan University Reaching Financial Service Customers in 21st Century: A Conceptual Overview
Okur M. R., Yasar University, Turkey Tütüncüoğlu M., Yasar University, Turkey Service quality in higher education; analysis and comparison between public and non-public institutions Tabaku E., European University of Tirana, Albania Delegate satisfaction from conference service quality and its impact on future behavioural intentions Chatzigeorgiou C., Alexander Technological Educational Institute of Thessaloniki, Greece Christou E., Alexander Technological Educational Institute of Thessaloniki, Greece Simeli I., University of Macedonia, Greece Happiness as a value of event organizers in Abu Dhabi Slak Valek N., Zayed University, Abu Dhabi, UAE Fotiadis A., Zayed University, Abu Dhabi, UAE Soteriadis, M., University of South Africa, South Africa
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Stakeholders in animal health services Pyatt A., Harper Adams University, UK Wright G., Manchester Metropolitan University, UK Walley K., Harper Adams University, UK Bleach E., Harper Adams University, UK
2100 Cruise in Thermaikos Gulf
THURSDAY, 22 JUNE 2017 900– 930 Coffee 930– 1100 Session 2.1A (Room A): Consumer Behaviour
Chair: Sarmaniotis C., Alexander Technological Educational Institute of Thessaloniki, Greece
Factors affecting consumers’ usage of electronic payments in Greece Antoniadis I., Western Macedonia University of Applied Sciences, Greece Taousani K., Western Macedonia University of Applied Sciences, Greece Katarachia A., Western Macedonia University of Applied Sciences, Greece The Impact of Storytelling on Consumer Responses: An Experimental Study Demetriou P., Cyprus University of Technology, Cyprus Dekoulou P., University of Nicosia, Cyprus Hatzithomas L., University of Macedonia, Greece ‘From Ear to Eye’: Discerning the Multiplicity in Consumers’ Selves through Collage Visual Data Stavraki G., University of Surrey, UK Plakoyiannaki E., University of Leeds, UK Anninou I., University of Surrey, UK Event marketing: adopting experiential marketing to enhance consumers’ interaction Kriva M., Technological Educational Institute of Western Macedonia, Greece Malama E. I., Technological Educational Institute of Western Macedonia, Greece
930– 1100 Session 2.1B (Room B): E-Commerce and E-Marketing
Chair: Andreopoulou Z., Aristotle University of Thessaloniki, Greece Cloud Computing Services in E-Business: Case Study in Greek Companies during
Economic Recession Antonopoulou H., Technological Educational Institute of Western Greece, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece Giotopoulos K., Technological Educational Institute of Western Greece, Greece Theologos K., Technological Educational Institute of Western Greece, Greece Togias P., Technological Educational Institute of Western Greece, Greece Influence on consumer engagement in electronic word of mouth Petrovska I., University American College Skopje, former Yugoslav Republic of Macedonia Tomovska Misoska A., University American College Skopje, former Yugoslav Republic of Macedonia Zdravevski P., University American College Skopje, former Yugoslav Republic of Macedonia Bojadjiev M., University American College Skopje, former Yugoslav Republic of Macedonia
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Identification of potentially undelivered packages with an artificial neural network method Kanellis N., Technological Educational Institute of Western Greece, Greece Papadopoulos D., Technological Educational Institute of Western Greece, Greece
E-commerce challenges in herbs in Greek Internet Social Networks Andreopoulou Z., Aristotle University of Thessaloniki, Greece Kalfagianni A., Aristotle University of Thessaloniki, Greece
930– 1100 Session 2.1C (Room C): Branding
Chair: Jensen S., Hochschule für Technik und Wirtschaft des Saarlandes, Germany
Effective branding strategies using the CET-CC matrix in foreign markets: The Role of Consumer Ethnocentrism and Confidence on Purchase Intention Niros M. I., University of Piraeus, Greece Pollalis Y. A., University of Piraeus, Greece Niros A. I., Athens University of Economics and Business, Greece
Building Customer Loyalty through Satisfying Brand Experiences: The Case of Apple Inc. Dekoulou P., University of Nicosia, Cyprus Efstathiou M., Cyprus University of Technology, Cyprus Trivellas P., Technological Educational Institute of Central Greece, Greece Kakkos N., Technological Educational Institute of Thessaly, Greece
The glory of the past – do nostalgic brands appeal to Generation Y? Jensen S., Hochschule für Technik und Wirtschaft des Saarlandes, Germany Ohlwein M., International School of Management, Germany Fischer D., Hochschule für Technik und Wirtschaft des Saarlandes, Germany The effect of brand personality on brand attitudes: the role of symbolic and utilitarian product categories Oklevik O., Western Norway University for Applied Science, Norway
1100– 1130 Coffee Break 1130– 1300 Session 2.2A (Room A): Tourism Marketing and Management
Chair: Christou E., Alexander Technological Educational Institute of Thessaloniki, Greece
Arrivals of tourists in Cyprus: mind the web search intensity Dergiades T., University of Macedonia, Greece Mavragani E., International Hellenic University, Greece Pan B., Pennsylvania State University, USA The hybrid era in online tourism distribution channels: Disintermediation and Re-intermediation Sotiriadis M., University of South Africa, South Africa Fotiadis A. K., Zayed University, Abu Dhabi, UAE
Evaluation of Online Booking Systems Reviews: Greek Tourists’ perspective in Booking Behavior Evaluation Explored via Data Mining Techniques during Economic Recession Giannoukou I., Technological Educational Institute of Western Greece, Greece
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Panas G., Technological Educational Institute of Western Greece, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece Antonopoulou H., Technological Educational Institute of Western Greece, Greece Gkintoni E., University of Crete, Greece Togias P., Technological Educational Institute of Western Greece, Greece Delving into the impact of refugee flows on tourist behavior Christou E., Alexander Technological Educational Institute of Thessaloniki, Greece Nella A., University of the Aegean, Greece Tsiakali K., Alexander Technological Educational Institute of Thessaloniki, Greece
Operational Strategy in Hospitality Sector: sustainability reporting as a road to transparency and accountability Giannoukou I., Technological Educational Institute of Western Greece, Greece Papadopoulos D., Technological Educational Institute of Western Greece, Greece
1130– 1300 Session 2.2B (Room B): Social, Environmental and Societal Marketing
Chair: Katrandjiev H., University of National and World Economy, Bulgaria An Ethical Approach to Marketing and Valorisation
Rahanu H., Middlesex University, UK Siakas K., Alexander Technological Educational Institute of Thessaloniki, Greece Georgiadou E., Middlesex University, UK Ross M., Southampton Solent University, UK
Bouboulas A., Thessaloniki Chamber of Commerce and Industry, Greece
Sustainability Marketing: The 7ps Perspectives Abdul-Hamid I. K., University of Ghana, Ghana
Hinson R. E., University of Ghana, Ghana Mahmoud M. A., University of Ghana, Ghana Tweneboah-Koduah E. Y., University of Ghana, Ghana
Ethical Purchasing in Greece: Forms and Antecedents Delistavrou A., Alexander Technological Educational Institute of Thessaloniki, Greece Katrandjiev H., University of National and World Economy, Bulgaria Tilikidou I., Alexander Technological Educational Institute of Thessaloniki, Greece Social entrepreneurship in a mountainous area: Social enterprise marketing in the Municipality of Pyli in Greece Papadopoulos I., Technological Educational Institute of Thessaly, Greece Trigkas M., Aristotle University of Thessaloniki, Greece Karagouni G., Technological Educational Institute of Thessaly, Greece
1130– 1300 Session 2.2C (Room C): Marketing Strategy
Chair: Mitropoulos I., Technological Educational Institute of Western Greece, Greece
Political Marketing and Media in Hellenic (Greek) Political Parties : Different Voices – Different Strategies Gounas A., Alexander Technological Educational Institute of Thessaloniki, Greece Neuromarketing: main approaches and future tendencies Sarigiannidou C., Alexander Technological Educational Institute of Thessaloniki, Greece Vlachakis S., University of Vaasa, Finland
Sector specific dimensions of luxury: evidence from the UK food and drink sector Walley K., Harper Adams University, UK
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Jackson K., Independent Researcher, UK Artistic Intervention Forms the Alternative Creative and Marketing Strategies: A Case from the Fashion Industry in Taiwan Shih W., Hsuan Chuang University, Taiwan Agrafiotis K., Fashion Consultant, Greece
1300– 1400 Lunch 1400– 1530 Session 2.3A (Room A): Customer Relationship Management
Chair: Sarmaniotis C., Alexander Technological Educational Institute of Thessaloniki, Greece
Cloud Computing and Citizens Relationship Management in E-Government Nanos I., University of Macedonia, Greece Androutsou E., Municipality of Thessaloniki, Greece Papaioannou E., Alexander Technological Educational Institute of Thessaloniki, Greece Manthou V., University of Macedonia, Greece
Relationship management: the characteristics of an effective account manager Wright G., Manchester Metropolitan University, UK Kayas O., Manchester Metropolitan University, UK Van Bon H., Van Bon Professional Services, The Netherlands Pyatt A., Harper Adams University, UK
Customer Centric Orientation of Companies Management and Its Effectiveness on International B2B Strategy Assimakopoulos C., Alexander Technological Educational Institute of Thessaloniki, Greece Papaioannou E., Alexander Technological Educational Institute of Thessaloniki, Greece Sarmaniotis C., Alexander Technological Educational Institute of Thessaloniki, Greece
Social CRM applications in the aviation industry: the case of a Greek airline carrier Kilipiris E., Alexander Technological Educational Institute of Thessaloniki, Greece Lamperis G., Alexander Technological Educational Institute of Thessaloniki, Greece Kargidis P., Alexander Technological Educational Institute of Thessaloniki, Greece Papaioannou E., Alexander Technological Educational Institute of Thessaloniki, Greece
1400– 1530 Session 2.3B (Room B): Branding - Marketing Communications
Chair: Lappas G., Technological Education Institute of Western Macedonia, Greece
The role of internal branding in NPOs: The case of an international student organization Falkoni L. M., Athens University of Economics and Business, Greece Tsogas M., University of Piraeus, Greece Kyriakou M., University of Piraeus, Greece The Role of Brand Personality in e-Marketing: A Computational Approach Antonopoulou H., Technological Educational Institute of Western Greece, Greece Gkintoni E., University of Crete, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece Michailidou J., Technological Educational Institute of Ionian Islands, Greece
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Togias P., Technological Educational Institute of Western Greece, Greece Communication Strategies in Greek Political Twitter-sphere: A Balancing Effect Triantafillidou A., Technological Education Institute of Western Macedonia, Greece Lappas G., Technological Education Institute of Western Macedonia, Greece Yannas P., Piraeus University of Applied Sciences, Greece Kleftodimos A., Technological Education Institute of Western Macedonia, Greece Karagianni E., Technological Education Institute of Western Macedonia, Greece
Wine, health and well-being sustainability: a responsible web communication strategy Misso R., University of Naples “Parthenope”, Italy Cesaretti G.P., Simone Cesaretti Foundation, Italy Andreopoulou Z., Aristotle University of Thessaloniki, Greece Marotta A., Simone Cesaretti Foundation, Italy
1400– 1530 Session 2.3C (Room C): Sports Marketing – Family Businesses
Chair: Plakoyiannaki E., University of Leeds, UK Thou shalt not consume the rivals: Rivalry effects on behavioural intentions of sports
celebrity brand offerings Zarkada A., Athens University of Economics & Business, Greece Tzoumaka E., The American College of Greece, Greece
Heterogeneity on Family Businesses’ Decision Modes on Foreign Partner Choices Kampouri K., Aristotle University of Thessaloniki, Greece Plakoyiannaki E., University of Leeds, UK
But that’s just marketing… or is it? A multinational inquiry into Chief Marketing Officer’s effect on the firm’s ROA Miletkov M., University of New Hampshire, USA Nikolov A., Washington State University, USA Peev P., Towson University, USA
Applying Social Customer Relationship Management to Three Small Family Businesses Siakas K., Alexander Technological Educational Institute of Thessaloniki, Greece Siakas E., Aristotle University of Thessaloniki, IT Center, Greece Mentzelou P., Alexander Technological Educational Institute of Thessaloniki, Greece
1530– 1600 Coffee Break 1600– 1730 Session 2.4A (Room A): Consumer Behaviour
Chair: Hall A., Manchester Metropolitan University, UK Connected students and decisions to select their university
Hall A., Manchester Metropolitan University, UK Conway T., Manchester Metropolitan University, UK Betts P., Manchester Metropolitan University, UK Parker C., Manchester Metropolitan University, UK The Indirect Effect of Brand Involvement on Brand Loyalty: The Mediating Role of Consumer Engagement and Satisfaction Kitsos M., Aristotle University of Thessaloniki, Greece Hatzithomas L., University of Macedonia, Greece
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Boutsouki C., Aristotle University of Thessaloniki, Greece
Associations of Personality Traits and Emotional Intelligence In Social Network Consumers via Data Mining Techniques Antonopoulou H., Technological Educational Institute of Western Greece, Greece Stamoulis G., Technological Educational Institute of Western Greece, Greece Papavasileiou N. C., Technological Educational Institute of Western Greece, Greece Gkintoni E., University of Crete, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece
Decision Making with Machine Learning Techniques in Consumer Performance: Empathy, Personality, Emotional Intelligence as Mediators Antonopoulou H., Technological Educational Institute of Western Greece, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece Gkintoni E., University of Crete, Greece Stamoulis G., Technological Educational Institute of Western Greece, Greece Papavasileiou N. C., Technological Educational Institute of Western Greece, Greece
1600– 1730 Session 2.4B (Room B): Advertising
Chair: Panchapakesan P., Instituto Universitário de Lisboa, Portugal The Role of Humour in Masking Female-Disparaging Advertising
Grougiou V., University of Macedonia, Greece Balabanis G., City University, UK
A Knowledge-based design tool to improve the effectiveness of advertisement videos Stalidis G., Alexander Technological Educational Institute of Thessaloniki, Greece
Banner Advertising Effectiveness: An Experimental Study Tsiotsou R., University of Macedonia, Greece Hatzithomas L., University of Macedonia, Greece
Exploring the factors affecting the attitudes of college students towards advertisement in social networking sites Antoniadis I., Western Macedonia University of Applied Sciences, Greece Koukoulis I., Western Macedonia University of Applied Sciences, Greece Assimakopoulos C., Alexander Technological Educational Institute of Thessaloniki, Greece
1600– 1730
Session 2.4C (Room C): Supply Chain Management – Marketing education Chair: Towers N., University of Gloucestershire, UK
How Lean Thinking is leading to smart Supply Chain Management and Operational Excellence Tsipoulanidis A., Berlin School of Economics and Law, Germany
The influence of consumer habits and behaviors in the appreciation of labeling and packaging elements: A study in the food supply chain Konstantoglou A., Democritus University of Thrace, Greece Folinas D., Technological Educational Institute of Central Macedonia, Greece Damalis V., Technological Educational Institute of Central Macedonia, Greece Fotiadis T. A., Democritus University of Thrace, Greece Voulgarakis N., Technological Educational Institute of Central Macedonia, Greece
Evaluating performance of academic departments
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Mitropoulos P., Technological Educational Institute of Western Greece, Greece Mitropoulos I., Technological Educational Institute of Western Greece, Greece
A decade of value perceptions in Higher Education: what have we learnt Omar S., De Montfort University, UK
2130 Gala Dinner: “Café-Restaurant Theatro” Vasileos Georgiou 2A, Thessaloniki, next to White Tower
FRIDAY, 23 JUNE 2017 0930–1000 Coffee 1000–1130 Session 3.1A (Room A): Hospitality Marketing and Management
Chair: Goyal P., Birla Institute of Technology & Science, India An Evaluation of Website Persuasiveness in Five Star Hotels in Greece
Koronios K., University of Peloponnese, Greece Kriemadis A., University of Peloponnese, Greece Gatsis G., University of Peloponnese, Greece Leivaditi E., University of Peloponnese, Greece Manousaridou G., University of Peloponnese, Greece Papadopoulos A., University of Peloponnese, Greece
Impact of CSR on customer satisfaction and trust: A study of Indian Hotel Industry Goyal P., Birla Institute of Technology & Science, India Chanda U., Birla Institute of Technology & Science, India
Τhe use of digital CRM in the operation of Greek Hotels Belias D., Technological Educational Institute of Thessaly, Greece Velissariou E., Technological Educational Institute of Thessaly, Greece Kyriakou D., Aristotle University of Thessaloniki, Greece Vasiliadis L., Technological Educational Institute of Central Greece, Greece Roditis A., Technological Educational Institute of Thessaly, Greece Koustelios A., University of Thessaly, Greece Sdrolias L., Technological Educational Institute of Thessaly, Greece
1000–1130 Session 3.1B (Room B): E-Commerce and E-Marketing
Chair: Assimakopoulos C., Alexander Technological Educational Institute of Thessaloniki, Greece
Psychological Effect of e-Sports in e-Marketing via Computational Methods Antonopoulou H., Technological Educational Institute of Western Greece, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece Gkintoni E., University of Crete, Greece Skouroliakos L., Technological Educational Institute of Western Greece, Greece
The impact of viral marketing to Albanian consumers Shyle I., Polytechnic University of Tirana, Albania
Adoption of Bring Your Own Device (BYOD) policy in marketing
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Antonopoulou H., Technological Educational Institute of Western Greece, Greece Giotopoulos K., Technological Educational Institute of Western Greece, Greece Papadopoulos D., Technological Educational Institute of Western Greece, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece
Web application platform nGreece Galanis A., Independent Researcher, Greece Demirtzoglou S., Technological Educational Institute of Athens, Greece Dionysopoulou P., Hellenic Open University, Greece
1000–1130 Session 3.1C (Room C): Consumer Behaviour
Chair: Giovanis A., Athens University of Applied Sciences, Greece Using Data Mining Techniques to explore Shopping Addiction and Emotion Based
Decision Making in Consumers Antonopoulou H., Technological Educational Institute of Western Greece, Greece Togias P., Technological Educational Institute of Western Greece, Greece Gkintoni E., University of Crete, Greece Halkiopoulos C., Technological Educational Institute of Western Greece, Greece
The Winery Visitor Experience Theodoridis P., University of Patras, Greece Leri I., University of Patras, Greece
Cypriot audiences’ constructions of celebrity through media Poyiadjis S., Cyprus University of Technology, Cyprus
Information-seeking behaviour of Aestheticians and Cosmetologists: Use of Information Resources Spanoudi V., Alexander Technological Educational Institute of Thessaloniki, Greece Garoufallou E., Alexander Technological Educational Institute of Thessaloniki, Greece Siatri R., Alexander Technological Educational Institute of Thessaloniki, Greece Zafeiriou G., Alexander Technological Educational Institute of Thessaloniki, Greece Antonopoulou S., Alcala University, Spain Theodorika C., Technological Educational Institute of Epirus, Greece
1130–1200 Coffee Break 1200– 1330 Special Session 3.2A (Room A): Doctoral Workshop
Chair: Plakoyiannaki E., Professor of International Business at Leeds
University Business School, UK “Turning an academic thesis/project into a publication: lessons from experience”
1200– 1330 Special Session 3.2B (Room B): Special Interest Group in HR, Diversity and
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Inclusion in Hospitality and Tourism that focuses on issues related to human resources, diversity and inclusion in the workplace
Chair: Kalargyrou V., Associate Professor at University of New Hampshire, USA
1330– 1430 Lunch 1430– 1600 Session 3.3A (Room A): Branding and Destination Image
Chair: Avlonitis G., J., Athens University of Economics and Business, Greece The role of branding in the industrial purchase decision for agricultural tractors in the
UK Walley K., Harper Adams University, UK Charnley J., Charnley & Sons Agricultural Engineers, UK Wright G., Manchester Metropolitan University, UK Person Branding: Setting a strategic approach for a famous Greek artist Lionakis K., Athens University of Economics & Business, Greece Pilidou R., Independent Researcher, Greece
Izmir’s Festival and Event Marketing Applications Pırnar I., Yasar University, Turkey Karakundakoglu Kurtural S., Guzel Izmir Hotel, Turkey Tutuncuoglu M., Yasar University, Turkey
Place branding: the implementation of a successful marketing strategy to the case of Chios Island Salamoura M., University of the Aegean, Greece Konstantas G., University of the Aegean, Greece
1430– 1600 Session 3.3B (Room B): Marketing Strategy
Chair: Maintz J., Cologne Business School, Germany Automated System Frame for the support of Strategic Marketing Plan
Papadopoulos D., Technological Educational Institute of Western Greece, Greece Kanellis N., Technological Educational Institute of Western Greece, Greece Giotopoulos K., Technological Educational Institute of Western Greece, Greece Giannoukou I., Technological Educational Institute of Western Greece, Greece
Scrutinizing the Sustainability Marketing Practices of a Telecommunication Sector Giant Abdul-Hamid I. K., University of Ghana, Ghana
Optimal pricing strategies for two successive generations of consumer durables Goyal P., Birla Institute of Technology & Science, India Chanda U., Birla Institute of Technology & Science, India
Using Web analytics for content marketing performance measurement Maintz J., Cologne Business School, Germany Zaumseil F., Independent Researcher, Switzerland
1430– 1600 Session 3.3C (Room C): Consumer Behaviour – General
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Chair: Kakkos N.,Technological Educational Institute of Thessaly, Greece The differences on consumer behavior between mass tourism and sustainable tourism
in Greece Belias D., Technological Educational Institute of Thessaly, Greece Velissariou E., Technological Educational Institute of Thessaly, Greece
Kyriakou D., Aristotle University of Thessaloniki, Greece
Vasiliadis L., Technological Educational Institute of Central Greece, Greece Roditis A., Technological Educational Institute of Thessaly, Greece
Varsanis K., Technological Educational Institute of Western Macedonia, Greece Koustelios A., University of Thessaly, Greece
Exploring the influence of price promotions on student’s FMCG purchase decision making McConnochie M., De Montfort University, UK Walton R., De Montfort University, UK Campton J., De Montfort University, UK Inglis G., De Montfort University, UK Omar S., De Montfort University, UK
Modelling of Drivers to Electronic Retailing for Indian markets Sengar A., University of Petroleum and Energy Sciences, India Bharti K., Indian Institute of Management Kashipur, India Once You Know Them, You Can Act on Them: Drivers of Co-creation of Value for the BOP Bharti K., Indian Institute of Management Kashipur, India Sengar A., University of Petroleum and Energy Sciences, India
Use of Web 2.0 tools by Aestheticians and Cosmetologists and the use of mobile academic Library services Spanoudi V., Alexander Technological Educational Institute of Thessaloniki, Greece Garoufallou E., Alexander Technological Educational Institute of Thessaloniki, Greece Siatri R., Alexander Technological Educational Institute of Thessaloniki, Greece Zafeiriou G., Alexander Technological Educational Institute of Thessaloniki, Greece Antonopoulou S., Alcala University, Spain Theodorika C., Technological Educational Institute of Epirus, Greece
1600– 1630 Closing Ceremony and Best Paper Award
SATURDAY, 24 JUNE 2017
0830 Departure to Chalkidiki
1800– 1930 Special Session in Chalkidiki Chair: Avlonitis G. J., Athens University of Economics and Business, Greece “Marketing Barometer: What high performing companies do differently in Marketing”
SUNDAY, 25 JUNE 2017
Return to Thessaloniki