ICC Cricket World Cup 2011 Sponsors

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ICC Cricket World Cup 2011 Sponsors

The grand war of cricket is just round the corner. This time the gala cricketing event is going to

be hosted by South Asia. The tournament will be co-hosted in the three countries of South Asia, -Sri Lanka, India, and Bangladesh.

The most prominent and the main sponsor of the ICC Cricket world cup 2011 is the MoneyGramInternational.

MoneyGram International

The internationally recognized payments services organization will be sponsoring the Cricket

World Cup 2011 from February 19 to April 2. This business organization excels in a number of services and products to make money transfer and services from around the world through third

party agents faster and more efficient.

Haroon Lorgat, who is the Chief Executive of the ICC Cricket, says that it is really an honour tohave MoneyGram as its partner in the World Cup 2011. He hopes that the partnership will bringabout the most successful event this year. MoneyGram is also having hopes that the platform of

the ICC Cricket world Cup will promote their business influentially. The chief marketing officer of MoneyGram Juan Agualimpia voiced the similar thoughts and said that even MoneyGram is

happy to extend their sponsorship to the event.

There are hopes that the partnership will be beneficial for both the parties.

The Other Significant Cricket World Cup 2011 Sponsors are:

Reliance Communications

The telecom giant is one of the Cricket World Cup 2011 sponsors. The leading

telecommunications service provider in India and also one of the top business organizations inthe world, the pioneer in telecommunications, Reliance Communications, will be sponsoring this

year¶s world cup.

PepsiCo

PepsiCo is going to be the official beverage and snacks partner of the Cricket World Cup 2011.Along with it, it will be the official Cricket World Cup 2011 sponsor as well.

Emirates

The esteemed airlines believe in communicating to their customers through a common platform

± sports. With a worldwide network extending to more than 100 places around the globe,Emirates is one of the official Cricket World Cup 2011 sponsors.

Reebok International Limited



Reebok, the leading manufacturer in apparels and footwear is an official Cricket World Cup2011 sponsor. It has also endorsed players like Mahela Jayawardene, Shoaib Malik, VVS

Laxman, Mahendra Singh Dhoni, Chris Gayle etc.

Hero Honda Motors Ltd

Hero Honda Motors Ltd will be one of the Cricket World Cup 2011 sponsors. In the past, it hassponsored the Hero Honda Cup in 1993 and World Cup in 1999.

Some players in the Indian team are also endorsed by them

LG Electronics

It has been one of the oldest sponsors of Cricket World Cup and known to promote cricket withits sponsorship. This year also, the electronic company famous for its home appliances and

mobile communication systems will be one of the Cricket World Cup 2011 sponsors.

ESPN STAR Sports

The famous sports channel in the Asian continent serves 24 different countries through 17networks. In 2011, it will be the main broadcasting partner and one of the 2011 cricket world cupsponsors.

Yahoo! Inc

Yahoo! Inc is going to be the official online communication partner of the 2011 World Cup and

one of the Cricket World Cup 2011 sponsors.

Castrol

Castrol is going to be the official online communication partner of the 2011 World Cup and oneof the Cricket World Cup 2011 sponsors.

2011 ICC Cricket World Cup Sponsors

Castrol ESPN STAR

Sports Fly Emirates

HeroHonda Motors

Ltd

LG

Electronics

MoneyGram

International PepsiCo

Reebok

International

Limited

Reliance

Communications Yahoo! Inc

ICC's host broadcasterESPN STAR Sports is a 50:50 joint venture between two of the world's leading

cable and satellite broadcasters. As Asia's definitive and complete sports broadcaster and content



provider, ESPN STAR Sports combines the strengths and resources of its ultimate parent companies -

Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) - to deliver a diverse array of

international and regional sports to viewers via its encrypted pay and free-to-air services.

ESPN STAR Sports showcases an unparalleled variety of premier live sports from around the globe to a

cumulative reach of more than 310 million viewers in Asia, 24 hours a day. ESPN STAR Sports has 17

networks covering 24 countries, each localized to deliver differentiated world-class premier sports

programming to Asian viewers.

This includes ESPN Asia, ESPN China, ESPN India, ESPN Malaysia, ESPN Taiwan, ESPN Singapore, ESPN

Philippines, MBC-ESPN (Korea), ESPN Hong Kong, STAR Sports Hong Kong, STAR Sports Asia, STAR Sports

India, STAR Sports Malaysia, STAR Sports Taiwan, STAR Sports Southeast Asia, STAR Sports Singapore &

STAR Cricket.

About Reliance Communications : Reliance Communications Limited founded by

the late Shri Dhirubhai H Ambani (1932-2002) is the flagship company of the

Reliance Anil Dhirubhai Ambani Group. The Reliance Anil Dhirubhai Ambani

Group currently has a net worth in excess of Rs. 64,000 crore (US$ 13.6 billion), cash flows of Rs. 13,000

crore (US$ 2.8 billion), net profit of Rs. 8,400 crore (US$ 1.8 billion).

Reliance Communications is India's foremost and truly integrated telecommunications service provider.

The Company, with a customer base of ~ 110 million including over 2.5 million individual overseas retail

customers and nearly 3 million DTH customers, ranks among the Top 5 Telecom companies in the world

by number of customers in a single country. Reliance Communications corporate clientele includes

2,100 Indian and multinational corporations, and over 800 global, regional and domestic carriers.

Reliance Communications has established a pan-India, next generation, integrated (wireless and

wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class

services spanning the entire communications value chain, covering over 24,000 towns and 600,000

villages. Reliance Communications owns and operates the world's largest next generation IP enabled

connectivity infrastructure, comprising over 190,000 route kilometers of fibre optic cable systems in

India, USA, Europe, Middle East and the Asia Pacific region.

LG Electronics is one of the longest standing Global Partners of ICC, promoting

cricket among its billions of passionate followers. We are proud to be

associated with this great sport and with ICC to help grow the popularity of

cricket and the pride associated with international Cricket at the highest level. Through the global

platform provided by ICC events, we will enhance the joys of cricket with our own innovative

programmes and campaigns.



Established in 1958, LG Electronics, Inc. (LG) is a global leader and technology innovator in consumer

electronics, home appliances and mobile communications, employing more than 84,000 people working

in over 115 operations including 84 subsidiaries around the world. With 2008 global sales of USD 44.7

billion, LG comprises five business units - Home Entertainment, Mobile Communications, Home

Appliance, Air Conditioning and Business Solutions. LG is the world's leading producer of flat panel TVs,

mobile handsets, air conditioners, front-loading washing machines, LCD monitors and optical storage

products.

PepsiCo is proud to continue to be the official beverage and snack partner of

the ICC. As part of PepsiCo's passionate commitment to growing the

popularity of the sport, the partnership between PepsiCo and the ICC will

enable billions of cricket enthusiasts and casual fans to connect with the game. We're delighted to join

the ICC in the development and execution of exciting events and grassroots programs, supported by

innovative and entertaining advertising and marketing campaigns to embrace consumers worldwide.

PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay, and PepsiCo brands are

available in nearly 200 countries across the world. Tropicana was acquired in 1998 and PepsiCo merged

with The Quaker Oats Company, including Gatorade, in 2001.

PepsiCo, the world's premier consumer products company, offers convenient food and beverage choices

to meet a broad variety of consumer needs and preference, from fun-for-you items to product choices

that contribute to healthier lifestyles.

Hero Honda Motors Ltd is committed to the promotion of sport, in particular

cricket and golf, at both the elite and grass-roots level. Its association with

cricket began in 1993 with the sponsorship of Hero Honda Cup (five-nation

cricket tournament), while it was also one of the sponsors for the ICC Cricket World Cup 1999. Players

such as Virender Sehwag, Ishant Sharma, Gautam Gambhir, Suresh Raina, Irfan Pathan and Zaheer Khan

have been brand ambassadors of Hero Honda.

Since its launch in 1985, Emirates grown to become one of the largest

international airlines in the world. It believes sports sponsorship is key to

connecting with the passengers it serves on its global network of more than 100 destinations. The

Dubai-based carrier has a vast sponsorship portfolio spanning a number of sports in addition to cricket,

including football, golf, tennis, sailing and rugby.

Emirates' ICC Official Partner status gives the airline sponsorship rights to all ICC major tournaments,

including the 2011 and 2015 ICC Cricket World Cups, ICC Champions Trophy and ICC World Twenty20. It

also sponsors the ICC Cricket World Cup Qualifier, ICC Under-19 World Cup, ICC Intercontinental Cup



and the ICC Women's World Cup.

In partnership with the ICC, Emirates will continue sponsoring the Emirates Elite Panel of ICC Umpires

and Referees. This agreement will see the Fly Emirates logo prominently displayed on the umpires'

clothing at all ICC events until 2015.

Emirates - which sponsored Australia when they won a third World Cup in 2007 - is also a sponsor of the

UK charity Lord's Taverners; and - in partnership with the Arabian Cricket Challenge - it is the title

sponsor of the Emirates Airline Twenty20, Emirates Airline Forty40 and the Emirates Airline ARCH

Trophy, which is contested by schools.

Reebok International Limited is a British producer of athletic footwear, apparel,

and accessories and is currently a subsidiary of Adidas AG. The company, founded

in 1895, was originally called Mercury Sports but was renamed Reebok in 1960.

Adidas completed its acquisition of Reebok in early 2006.

The company holds exclusive rights to manufacture and market both authentic and replica uniform

jerseys and sideline apparel of the teams of the National Football League since 2002, the Canadian

Football League since 2004, and is the official shoe supplier to the NFL and Major League Baseball. In

addition Reebok acquired official National Hockey League sponsor CCM in 2004, and is now

manufacturing ice hockey equipment under the CCM and RBK brand. Reebok has phased out the CCM

name on NHL authentic and replica jerseys in recent years, using the Reebok logo since 2005.

Reebok is also the sponsors of Bolton Wanderers Football Club. Several international cricketers, such as

Pakistani skipper Shoaib Malik, Pakistani batsman Abdur Razzaq, Sri Lankan Captain Mahela

Jayawardene, Indian captain Mahendra Singh Dhoni, Indian batsmen VVS Laxman and Rahul Dravid, and

Chris Gayle of the West Indies, endorse Reebok.

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked

Internet destinations worldwide. Yahoo! is focused on powering its communities

of users, advertisers, publishers, and developers by creating indispensable experiences built on trust.

Yahoo! is headquartered in Sunnyvale, California. For more information, visit

pressroom.yahoo.com or the company's blog, Yodel Anecdotal.

Founded by Charles Cheers Wakefield in 1899, Castrol is the world's leading

lubricants brand. Castrol's commercial success is underpinned by its ability to deliver improved

performance through the application of technology and innovation. This has been the key to Castrol's

success over the last 110 years and has led to the development of superior performing lubricants

including Castrol Edge, Castrol Magnatec, Castrol GTX, Castrol Power1 and Castrol Activ - to name just a

few.



Castrol's association with cricket goes back to 1997 when Castrol India announced the launch of the

Castrol Awards for Cricketing Excellence to recognize performances by Indian cricketers. Over the last

decade, the Awards have recognized excellence in Indian cricket - past, present and future. In 2009,

Castrol launched the Castrol Index - an analytical tool that objectively analyses player and team

performances and provides unique insights that enhance the fan's understanding and enjoyment of the

game. The Castrol Index resides on castrolcricket.com - a unique website focused on delivering cricket

coverage with deep insights into what goes into a great cricket performance

In 2010, Castrol cemented its association with cricket with the sponsorship of the International Cricket

Council for a period of 5 years until the end of the ICC World Cup 2015. Following this tie up, the

company has signed up an impressive list of Brand Ambassadors including Sachin Tendulkar, Harsha

Bhogle and Ravi Shastri.

Castrol's global involvement with innovative sponsorship began over one hundred years ago with the

first ever land speed record. Since then, Castrol has been associated with winning performances on land,

sea and air. Currently Castrol have a wide range of motorsport sponsorships including the Abu Dhabi

Ford World Rally Team, VW Motorsport, BMW Motorsport, Castrol Honda World Superbike team and

the Gresini Honda Moto GP team. Recently Castrol has extended its sponsorship portfolio to include

both football, and American football with sponsorship of the 2010 and 2014 FIFA World Cups and the

UEFA Euro 2012 and from 2011 Castrol will be an official sponsor of the NFL American National Football

league.

MoneyGram International, is a leading global payments services company. Our

core purpose is to help people and businesses by providing affordable, reliable

and convenient payment services. Our MoneyGram brand is recognized

throughout the world, and we are committed to bringing greater control and choice to our customers.

The diverse array of products and services we offer enables consumers - most of who are not fully

served by traditional financial institutions - to make payments and transfer money around the world.

MoneyGram's primary business is international money transfers. The company's money transfer service

allows consumers to send and receive money worldwide, primarily through a global network of third-

party agents that use our money transfer system. In most locations, we offer "multi-currency" payout

where consumers choose to collect funds in local currency, United States dollars or euros. Customers

have alternatives in money transfer delivery channels such as cash, direct-to-account, ATMs and kiosks

for deposit and cash receipt, cash-to-a mobile phone and cash-to-card.

To learn more about money transfer or bill payment at an agent location or online, please visit

www.moneygram.com

Hyundai- Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia



Automotive Group, ranked as the world's fifth-largest automaker since 2007 and includes over two

dozen auto-related subsidiaries and affiliates. Employing over 75,000 people worldwide, Hyundai Motor

sold approximately 3.05 million vehicles globally in 2009.

Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms. Further

information about Hyundai Motor and its products are available at http://www.hyundai.com

Hyundai Motor India Limited (HMIL) is a fully owned subsidiary of Hyundai Motor Company of South

Korea with investments of around US$ 1,500 million till date. In 1996, Hyundai Motor India Limited

started work on its factory located on a 535 acre land in Sriperumbudur on the outskirts of Chennai. The

first car that rolled out of Sriperumbudur was the Santro in September 1998. Within six months of

starting production, Hyundai became the second largest car manufacturer in India - a position which it

has retained till today.

HMIL currently enjoys over 20% market share in the domestic market, while in the overseas market it

supplies to over 110 countries. This makes it the largest exporter of passenger cars from India. Today,

HMIL boasts of a robust 320 dealer network and more than 600 Company authorized service centers

pan India. HMIL offers a full line-up of 7 models which spans all segments of the Indian automobile

industry, making it a complete manufacturer with a car for every need. Hyundai's marketing and sales

network is spread across nine regions with offices in Delhi, Mumbai, Kolkata, Chennai, Chandigarh,

Ahmedabad, Hyderabad, Guwahati and Lucknow with its Marketing and Sales headquarters located in

Delhi.

Amul:

Gujarat-based dairy giant Amul have become the official sponsors of the Netherlands cricket team for

the soon-to-start World Cup.

Logo of Amul Butter, the brand marketed by Gujarat Cooperative Milk Marketing Federation (GCMMF)

which boasts of turnover of Rs 8,000-crore plus, will appear on the sleeve of saffron jersrys of players as

well as on the training kits throughout the World Cup.

"We were looking to associate with the game of cricket for long....World cup came as a good

opportunity and it clicked," managing director RS Sodhi said.



"We are getting associated with the Cricket World Cup for the first time and Amul welcomes the

Netherlands team to Indian sub-continent," he said. However, he did not divulge the amount of money

involved in the sponsorship deal.

Netherlands are scheduled to play their first match against England on February 22 in Nagpur.

"I am delighted we have been able to bring Amul on board for the World Cup and will be showcasing the

brand over the competition," RNCB chief executive Richard Cox said in a statement.

"It is also heartening to note that the level of their investment will extend not just to supporting the

team but also allow us to invest in some key areas of the board, most notably our development

programmes beyond the World Cup," Cox said.

Hyundai Motor India Limited (HMIL), the largest exporter and second largest car manufacturer in India, today announced that HMIL will be the official car partner for the ICC Cricket WorldCup 2011 . Hyundai will also be the official car partner for the International Cricket Council

(ICC) from 2011 to 2015, with exclusive category rights.

Under this agreement, ICC officials, players and VIP guests will use Hyundai cars for officialtransportation for the entire duration of the ICC Cricket World Cup 2011 and the contract

extends till 2015. In addition to the World Cup, Hyundai will also be transport partners for theWomen¶s World Cup and the T20 championship.

To generate excitement among its large customer base, HMIL proposes to conduct activities l ike

Hyundai Fan Park where its customers can get together and watch the matches live on large screen TV

and also in the process enjoy refreshments and win tickets for the matches

PepsiCo

PepsiCo is a popular beverage company and it will play the role of the official beverage and snacks

partner in this world cup. They are also the official sponsors on Indian Cricket team in this tournament.

Founded in 1995, its reaches are spread across 200 nations in the world.

Emirates



Emirates is one of the esteemed international airlines in the world. Emirates believes that sports are the

basic connecting link with their customers. They have a world wide network of 100 places around the

world. They are the official sponsor of the tenth world cup tournament. Apart from cricket, they are also

associated with other sports.

Reebok International Limited

Reebok International Limited is a British company, which many manufacture apparels and footwear.

Earlier known as Mercury Sports, Reebok was taken over by ADIDAS in 2006. Reebok is the official

partner in this tournament and at the same time has endorsed a number of players such as Mahela

Jayawardene, Shoaib Malik, VVS Laxman, Mahendra Singh Dhoni, Chris Gayle etc.

Hero Honda Motors Ltd

Hero Honda Motors Ltd is an Indian based automobile company. They have promoted a number of

sports events and in 2011 cricket world cup, they are the official sponsors. Hero Honda Motors Ltd

sponsored Hero Honda Cup in 1993 and World Cup in 1999. They also sponsor a number of players inthe Indian squad.

LG Electronics

LG Electronics is one of oldest sponsors of Cricket World Cup. LG Electronics is a principal electronics



company in India. It promotes cricket around the world with its sponsorship. LG Electronics is famous for

its home appliances and mobile communication systems. Its services and products reach approximately

85000 people in the country.

ESPN STAR Sports

ESPN STAR Sports is a leading live sport channels in the Asian continent. They are being telecast in 24

different countries through 17 networks. They offer world-class sports event for Asian viewers. It

reaches 310 million people within a few seconds. ESPN STAR Sports is the main broadcasting partner

among the 2011 cricket world cup sponsors.

Yahoo! Inc

Yahoo is one of the leading Internet Brand in the world and the official online communication partner in2011 cricket world cup.

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ICC Cricket World Cup 2011 Sponsors