IBTM Global Research - GIBTM Middle East Industry Research Report 2012

7/30/2019 IBTM Global Research - GIBTM Middle East Industry Research Report 2012

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IBTM Global Meetings Industry Research Gulf Middle East North Africa Region 2012

What is happening in theWorld of Meetings ?


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Sally Greenhill

The Right Solution

Rob Nicholas

Meetme

Dr Edith SzivasJumeirah Group

Ayman AridiU Group worldwide


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Number of buyer respondents

Global 1063

Based in the Middle East 143

Held events in the Middle East 364


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Buyer respondent types

Agency/Third Party Organiser 59.3%

Corporate 17.9%

Not for Profit 6.7%

Trade/Association/Society 5.7%

Other 10.4%


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76.8%

65.5%58.5%

42.3% 40.8%

33.1%

Buyers event types


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Origin of attendees for GMENA events

0%

10%

20%

30%

40%50%

60%

70%

80%

90%

100%

Global buyers Gulf, Middle East & North Africa buyers


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Top countries for Global buyers

Last 12 months

USA China Italy FranceUK Spain - UAE India - Germany

Next 12 months

India USA Singapore Thailand Italy

UK France China Germany Macao

By volume of events


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Top countries for Middle East buyers

Last 12 months

UAE (Dubai & Abu Dhabi)

Saudi Arabia

Lebanon

Egypt Jordan MoroccoTurkey Thailand India - Malaysia

Growth for next 12 months out of region

India Thailand Malaysia Turkey Sri Lanka

Maldives France Japan - UK

By volume of events


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Change reported

Volume of events inLAST 12 months

More Same Less

Middle East buyers 48.2% 27.3% 24.5%

Global buyers 47.2% 35.9% 16.9%


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Buyers change reported

Change reported

Volume of events inNEXT 12 months

More Same Less


Global buyers 56.4% 34.2% 9.4%



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Mean budget per event in Middle East

$46,117

Highest $87,500 for Iraq and Palestine

Lowest $20,000 for Sharjah


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Change reported

Budget in NEXT 12

months

More Same Less


Global buyers 46.4% 39.5% 14.1%


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Client types in Middle East

Corporate 76.7%

Government owned enterprise 53.3%

NGO 43.3%

Government/not for profit 23.3%

Association 30.0%Agency 40.0%

Consultants 23.3%


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Top ten industry sectors GMENA1. Oil/gas

2. Pharmaceutical3. Finance/Banking

4. Training/education

5. Electronics/communications


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6. Construction & engineering

7. Hospitality, Food & tobacco8. IT/computing

9. Manufacturing

10.Transport/retail/automotive/cosmetics

Top ten industry sectors GMENA


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Top 5 markets GMENA

- UAE

- Saudi Arabia

- Egypt

- Qatar

- Kuwait


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Holograms

Location aware software eg FoursquareQR codes (specific matrix barcodes) for

Electronic RFP products eg Starcite,

Cloud computing

Apps for providing client/delegate

Audience response systems

Virtual meetings

Social media to communicate

0.8%

3.0%

7.2%

13.3%

13.3%

18.6%

22.3%

39.0%

53.0%

0.0%

10.9%

11.9%

14.9%

10.9%

29.7%

25.7%

18.8%

73.3%

Suppliers Buyers


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What would have most impact on increasing meetingsand events business?

Competitive rates

Added value

Intelligent pricing


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Innovative products

New destinations

WOW factor


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Competitive rates Added value Intelligent pricing

Innovative products New destinations WOW factor

Economic recovery

Political stability & Security in region


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Competitive rates Added value Intelligent pricing

Innovative products New destinations WOW factor

Economic recovery Political stability Security in region

Visas Airlift Airport taxes


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GIBTM 2012 SESSIONEVALUATION

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Documents

IBTM Global Research - GIBTM Middle East Industry Research Report 2012