IBS Pune Prerana Magazine February 2016

February - 2016

PRERANA, February - 2016, IBS Business School, Pune

One of the things that I keep hearing these days, irrespective of the forum that I am attending, is that there is certain lack of liveliness and enthusiasm all over. This is disturbing to say the least. Lack of enthusiasm breeds lack of energy. What can be accomplished, worthwhile, without energy? Nothing, really.

But why is enthusiasm felt to be scarce? Is it because people don't do what they like? Is it because they lose interest in what they pick up? Is it because people don't take long term view of their goals and objectives? Do people expect immediate gratification for any effort that they undertake? Law of nature says that when you plant a seed, you don't harvest the next day. You need to keep watering and wait for the plant. The plant, thereafter, needs to be tended with proper sunlight, water and manure and then given sufficient time to reap the harvest. Nothing happens overnight. What is, however, important is the fact that you have to be patient through the entire process and complete each activity with lots of energy, love and care. This can happen only with a sense of enthusiasm for the task to be accomplished.

An enthusiastic person is liked by others; he brings joy all around him and attracts success. He makes people believe that life is enjoyable and not a drag. His energy is contagious, rubbing on the people he works with and motivates his team to reach higher peaks.

aHow does one become and remain enthusiastic? Doing the following will certainly help:

aChoose to do something that you love.

aTake a long term view of what you wish to accomplish; short cuts work, seldom.

aKeep upgrading your skills to do better what you do.

aIdentify and work on the positive outcomes of the events taking place around you; don't just look at the negatives only.

aKeep counting your blessings and thanking Him.

aBe in contact with energetic people; read inspirational tales.

aLook for opportunities in every challenge that comes your way.

aNorman Vincent Peale said, "Enthusiasm spells the difference between mediocrity and accomplishment."

I wish happy reading of this new issue of Prerana to all readers and also wish a very happy 2016, filled with fun and laughter.

GS Narsing RaoDirector,IBS Business School, Pune

DIRECTOR's MESSAGE

02


ContentsFrom Editor's Desk 4

Learn and Lead 5

Interview With Prof. S.K.Nandi on Book Writing Experience 6

Professor's letter to his MBA students on Internship 8

Review of World Economy 10

Speed Reading at Workplace 12

"STOP MANAGING, START EMPOWERING" 14

ZEAL 2016 - Aitihya 15

A Few Words of Wisdom 18

IBS Pulse 19

Breaking News 19

Paper Presentation at IIT Roorkee 19

'"Creativity is intelligence having fun"- Albert Einstein 20

Coffee With Faculty 2 21

Digi-Bus: Are You Future Ready!!! 22

IBS MIRROR 23

Symposium at HP MDI 23

Paper Writing Competition organized by Operations Club 24

AAVEG-VI at IBS HYDERABAD 25

Poems 26

Innocence 26

Let's bring inner change 27


Dear Readers,

Moving towards a new direction!

A new year, coming with new opportunities, and elevated enthusiasm, we eye to achieve the best. This is the time when the juniors have blossomed and succeeded the legacy left behind by the seniors. This is the time where each and everyone in the campus are working hard towards achieving the goals. The seniors are occupied with the rigorous placement procedures to start a new endeavor, while the juniors are busy with their summer internship placements. The faculties and the placement team are all set on their toes to facilitate the students in best way possible.

This year started not only with the zeal in the people of IBS Pune, but with a fun loaded, extravagant college fest," Zeal 2016". The events were highly enjoyed by students as well as faculties. Each one showcased their talents and put up a great show.

With this issue of Prerana, we bring to you an insight to the people's views, thoughts and experiences around us. Reflecting on every minute phenomenon prevailing around us, we aim to leave the readers a food for thought.

We want to take this opportunity to thank senior directors of Prerana - Mohit Lanjewar, Prerana S., Pratik Gandhi and Neeti Chopra for their contributions and handing over the baton of "Prerana" to our batch!!

Let this year bring in a series of new challenges and an array of success to make life more adventurous. Keep reading, introspecting and sharing your experiences to ponder upon. Stay healthy, Stay strong, and achieve your goals.

From Editor's Desk

04

Mandira SenStudent 2017 Batch

Editorial TeamFaculty Prof. Rajaram Krishnaswami, Prof. Shirish Jeble

Senior Student Directors Mohit Lanjewar, Prerana S., Pratik Gandhi and Neeti Chopra

Junior Student Directors Rajat Gupta, Utkarsh Kadel, Jigyasa Arora, Arushi Chauhan, Kalyan Chakravarty, Vijeta Harit, Ashish Thawrani, Shaifali Shandilya, Mandira Sen

"Learn & Lead" program is a new initiative of IBS Pune since last year. It is an interactive session of questions and answers, between students and eminent and successful personalities from business world, revealing their life journey so far, course correction they made from time to time, challenges they faced, critical situations they faced in professional and personal life, and developmental efforts they put to grow while reaching where they are today. The objective is to learn from these success stories. And help students plan and build their careers in corporate world as they leave the institute.

Mr. C.E. Potnis, multifaceted personality, Founder and M.D. Nitor Infotech Pvt. Ltd. was the guest for the recent "Learn & Lead" program.

Excerpts:

The session started with a warm welcome to our guest and a brief introduction about him to the audience. It was followed by opening remarks by our Director, Mr. G S Narsing Rao, about this initiative, its objective, need of change in format and eminent guests who participated in earlier sessions.

The session opened with the first question from our Director and then progressed through new questions and answers that emerged from the interaction. It was quite an engrossing interaction, losing the sense of time, for all participants as Mr. Potnis had a free and frank expression of his life journey. It came to an end, as everything that begins has to end. The interaction was fascinating and Mr. Potnis being unique, defied many common recommendations of theoriesin management like:

aExploit the known market fully before going in new territory.aEnter a known market with thorough market analysis.aLeverage your knowledge of particular market.

All he did was quite contrary to these and still attained enviable success, proving that “There is no universal formula for success!”

He advised students that for success

aI.Q and E.Q. are important ingredients of success. aAbility to change self, based on introspection and self-exploration, continuously.aLove what you do.aBe ready to do hard work, with passion.aDream big and do not be afraid of failures.aStay away from blame game playing, don't blame others, and take responsibility.aEnrich yourself continually by various means, particularly through reading. aInvolve maximum people in your endeavors.

Prof. Mukund MateDean & Dy. Campus Head

Operations and General Management

Learn and Lead

PRERANA, February - 2016, IBS Business School, Pune05


"Logistics Management" is a comprehensive textbook designed to meet the requirements of postgraduate management students specializing in Operations or International Business.

The interview was conducted with Prof. S.K. Nandi (Co-author of the book Logistics Management) by Jigyasa Arora (Member of Prerana Magazine Committee) regarding his experience in writing the book-"LOGISTICS Management". The interview gives useful insights about challenges and delights of writing a book!

Jigyasa: We want to know something about you, regarding your background, work experience etc.

Prof.S.K.Nandi: I did my engineering in Mining from Indian School of Mines, Dhanbad and my MBA from Bharathidasan Institute of Management, Trichy. I have over 18 years of experience across several industries. I started my career as a Mining Engineer with Coal India Limited. Later, after completing my MBA, I decided to pursue a career in marketing. I worked for several companies like Dalmia Cement, Widia India Limited, Actis Technologies, Hughes Communication, and Archies Limited in the domain of sales and marketing. However, in 2002, I had my first brush with academics when I joined a management institute in Delhi. I never thought of getting into academics prior to that. But once I stepped into the world of Academics I started enjoying my job, much more than what I did in the corporate. Though, subsequently I switched back to corporate on a few occasions, but ultimately I came back to academics. I have taught in several institutes in Delhi prior to joining IBS in 2014.

Interview With Prof. S.K.Nandion Book Writing Experience

06

Jigyasa: Why did you choose Logistics as the theme of your book? Who supported and encouraged you to write?

Prof.S.K.Nandi: I was associated with a Logistics company, Logistics Plus (LP) India Pvt. Ltd., in Delhi for 2 years, trying to establish a training division within the company. During my association with Logistics Plus, I came into close contact with the MD of the company, Mr. S.L. Ganapathi, who later became my mentor. Mr. Ganapathi is an alumnus of IIM-Ahmedabad. In addition to running his company (LP) he was also passionate about teaching. I was involved with him in many training programs during my stay at LP. During that time, this idea came to us that we should write a book on Logistics, where we could combine my academic knowledge of

Prof. S.K. Nandi

Supply Chain Management and his 3 decades of experience in the field of logistics. Although the idea was conceived in 2007, it took us almost two and half years to begin seriously putting pen on paper. Finally, the book was ready in a little more than 3 years to be published during the end of 2014.

Jigyasa:-What was the process for writing the book?

Prof.S.K.Nandi:-Book writing is an involved process. It requires a lot of research on various topics. The first step in writing a book is to have a clear idea about the contents and a detailed outline of the chapters of the book. Once the chapters are identified, the first milestone to be achieved is to get a couple of chapters ready to be send to the publishers for review. Generally the publisher gets these chapters reviewed by external experts. Based on the feedback, either the publisher agrees to publish or asks the authors to submit few more chapters. Once the publishers agree to publish a book, a contract is drawn which defines the royalty percentage, the copyright issues etc. A time table is then agreed on for future submission of chapters. As and when a chapter gets ready, they are sent to the publisher for review of these chapters, which are generally done by external experts. The feedbacks of the experts are shared with the authors, and the changes suggested are incorporated in the final version.

It is important that if any resource is referred from external sources, they should be properly referenced. Particularly, use of figures and data are critical. Permissions have to be sought from original authors/ publishers to use the figures and data in the book. This is the most tedious and time consuming process. As the process goes on, the editors at the publisher's end does the proof reading and make the necessary changes. Once everything is complete, a final document is sent to the authors for their review. After the completion of this stage, the book is finally ready to go into print.

Jigyasa:-What were some of the challenges you faced while writing?

Prof.S.K.Nandi:-The major challenge faced was to get the permission from various companies and authors to use their figures/ data in our book. Our book had over 400 illustrations. For getting permission for 400 figures, we had to identify more than 1000 alternatives, keeping in mind that everyone would not give their permissions. The experience, however, has been mixed. Some cases it was very easy to get permissions, while in other cases, the copyright owners refused permission.

Jigyasa:-What are some of the themes/topics/message that you have mentioned in the book?

Prof.S.K.Nandi:-This book covers all the essential elements in logistics. However, some of the areas discussed in details are shipping, air cargo, road transportation, customs documentation, warehousing, and information technology in logistics.

Jigyasa:-What are some of the latest trends in Logistics Management?

Prof.S.K.Nandi:-Logistics today is gradually moving towards a more integrated function. That is why the term Supply Chain Management is being widely used today instead of Logistics. In a global operations scenario, the degree of integration required with various members of the supply chain is high. Recently there is a lot of research taking place on reduction of supply chain risks and sustainable supply chains. Technology adoption is also on the rise and the development of larger sizes of ocean carriers are being thought of.

Jigyasa: - Can you advise some of the career options in Logistics Management?

Prof.S.K.Nandi:-Logistics or Supply Chain Managementoffers several exciting career options. In addition to the jobs in marketing of logistics services, one can look at careers in operations in logistics, particularly materials management or purchasing, distribution management, warehouse and inventory management. Since international logistics also has dimensions related to international trade, there could be opportunities related to fleet management and scheduling, customs documentation, freight forwarding etc.

Jigyasa AroraStudent 2017 Batch



Dear Young Fellow,

It is time to enter the real corporate world as an intern. This fourteen weeks passage of time is a critical phase in post graduate level education. Please note that, this SIP period has a bearing on your second year studies and most importantly on placement process during fourth semester.

I wish to draw your attention to the following areas of internship, which will have an impact on learning outcomes and your growth as a professional.

In first few days, get to know the organization hierarchy, structure, people, business/product portfolio and organization spread.

Try to understand technicalities, processes, standard operating procedures (SOPs) followed in the organization. This understanding willprovide you much needed clarity in understanding industry specific business operations.

Maintain a good and meaningful relationship with company guide, superiors, colleagues and supporting staff throughout the SIP period. Give due respect to them. Please rememberthat they are more experienced than you.

Curiosity, enthusiasm, initiative and efforts taking ability, involvement in assigned work will immensely help you to achieve your objectives systematically and efficiently. These traits would mark your impression and positive image in work set up. Your contribution and performance may directly help you in getting a pre-placement offer (PPO) or an appreciation/recommendation letter from company.

During this period, please pay proper attention and focus on the following areas. These areas would certainly help in building your personality and professional skill sets.

Understand and assess market trends and dynamics, ground realities of the field including factors impacting consumer behavior and competitor moves etc. With this knowledge, you will be able to compare the gaps (if any) between theory, different models learned and the practical world.

Try to learn how to upgrade yourself in areas like e-mail writing in a professional way, telephone etiquettes, discussing difficulties in a specific way with superiors, and/or give presentation in a well-planned manner. It is time to apply, your first year soft skills and business communication learning effectively. I feel it would certainly be a good idea to find yourself a role model in your environment who you would like to emulate.

Professor's letter tohis MBA students on Internship

08

Internship: Embark On a Journey and Grow Rich in Experience

“The future depends on what you do today.” -Mahatma Gandhi“In dreams begin responsibilities.” -W. B. Yeats

Have dialogues/discussions with your company guide and affable seniors around you to gain functional/domain insight. In their free time, request them to share their past and present experiences. Wherever required, do not hesitate to ask for support or help from company guide or colleagues. Asking support and/or right questions is also an important personal quality and will help you in a long way in your career.

Internship is like a live case study. There would be different scenarios, situations, people, and organizations. Many a time you will face difficult situation/s, and you or your superiors need to take decisions to tackle problems in hand. Try to understand intricacies of the decision making process. It would be worthwhile, to check back and analyze post decision results. These learnings would help you immensely to gain deeper knowledge as well as empower you while deliberating case studies in the class-room (POST SIP) more effectively. I hope you will realize that, one's impression is also dependent on attire and adherence to time punctuality in office and elsewhere. Do maintain a diary of day to day activities, task accomplished including track record of difficulties faced, people met, and learning takeaways.

Dear Intern, during this journey you will realize that in reality, the corporate world is neither rosy nor glamorous. As an adult, you need to appreciate life's realities and flaws. However, one needs to appreciate significant constructive contribution of corporate industry all over the world. Throughout the internship period do wear a creative thinking cap, in order to carry major tasks in hands in an innovative manner. Keep yourself motivated, thereby you won't get upset over small mistakes and/or up-downs of this journey.

With this letter, I am attaching herewith Dr. Edward de Bono's Six Thinking Hats Toolkit article. Worldwide, he is regarded as one of the foremost experts in the fields of creativity and lateral thinking. Six Thinking Hats is a structured way thinking, which can benefit individuals and groups in order to become more focused, proactive and productive.

Keep yourself abreast with the latest national and international happenings. I strongly suggest you to keep at hand a stack of management books, magazines and simply start reading. Let me assure you, down the line you would imbibe and experience joy of reading. I would be keen to know the books you are reading and would look forward to read them myself. In lean times, do take time out for keeping in touch with family, friends and for entertainment.

As a routine,you must send an elaborative weekly report, which will keep me updated on internship front. In case of any query, doubts or difficulties, rest assured of my support, guidance during as well as post internship period.

I wish you all a wonderful and an insightful internship journey.

Dr. Pravin PatilMarketing



The long-run steady-state, may be good for the global economy, can cause strain and even a slowdown in

the short run brought about by the challenges of transition. This is the message that underlies much of the

June issue of the World Bank Group's Global Economic Prospects. In addition to charting, as usual, our

detailed outlook for the global economy and for each of the world's developing regions, this report goes on

to analyze two big challenges, associated with two transitions, currently confronting policy makers the

world over and especially in emerging economies and low-income countries: the impact of the looming

monetary tightening cycle in the United States, and the repercussions of low commodity prices. Global

growth has yet again disappointed, especially but not surprisingly in oil exporters and some large

developing countries. The reason for our short-term forecast being somewhat downbeat is the expected

strain of the transitions, even though the trends bode well for the medium and long terms. Commodity-

exporting developing countries may be vulnerable to shifting investor's sentiment since sharply lower oil

prices from a year ago have already begun to reduce activity in most of them. Under a stress scenario, some

countries might struggle to adjust with the combination of these two shocks. Although resilient thus far,

low-income countries could weaken over the medium term as investment in the resource sector slows. The

benefits from low oil prices to growth in oil importers have thus far been slow to materialize, but some oil

importers have seen their vulnerabilities decline as inflation has slowed and fiscal or current account

deficits have narrowed, boosting their growth potential. The global economy is expected to grow 2.8

percent in 2015, slightly less than forecast in January, before strengthening moderately to 3.2 percent in

2016- 17. Developing country growth, buffeted by falling commodity prices, the stronger dollar, and

tightening financial conditions, has been revised downward to 4.4 percent in 2015 but is expected to pick

up momentum and reach 5.3 percent in 2016-17.The global economy as we know it in terms of

predictability and trajectory is no more. Events have changed dramatically, so much so, engines of growth

are being replaced while preparing for a new future. The end to a decade-long commodity boom has caused

economic charts to be redrawn, peppered with reduced expectations. A global indicator of trade volume,

said third-quarter (3Q) 2015 net profits had almost halved to US$778 million, from US$1.5 billion.

Thereby, with overcapacity far outstripping demand, only something short of a timely turnaround in

current trends can avert a deeper plunge. Financial markets continue to be dominated by market

speculation, whether it is about Fed rates or health of the global economy. Fed focus on external risks from

emerging markets (EMs) has stoked rising concerns, and despite revisions to growth, we don`t share the

widespread pessimism. Domestic demand fundamentals remain solid in US and Europe, and data from

Review of World Economy


China are far from suggesting a sharp slowdown - leaving the three world`s leading economies on sound

footing. Indian economy would continue to grow at formidable position for future period of time. Risks to

the outlook remain tilted to the downside, as new challenges have emerged even as pre-existing ones have

become more balanced. In particular, tighter global financial conditions could combine with deteriorating

growth prospects, especially in commodity-exporting countries, to raise the possibility of greater financial

stress. The strengthening dollar could also slow the U.S. economy more than expected earlier, leading to

some global strain.

In the current environment, there will be a premium on structural reforms in developing countries to

ensure a smooth adjustment to low commodity prices and gradually tightening financial conditions.

Ambitious reform agendas will signal to investors that authorities are serious about promoting long - term

growth prospects. Lower commodity prices underscore the importance of diversification in commodity-

dependent economies. Prospects across the main countries and regions remain uneven. Relative to last

year, the recovery in advanced economies is expected to pick up slightly, while activity in emerging market

and developing economies is projected to slow for the fifth year in a row, primarily reflecting weaker

prospects for some large emerging market economies and oil-exporting countries. In an environment of

declining commodity prices, reduced capital flows to emerging markets and pressure on their currencies,

and increasing financial market volatility, downside risks to the outlook have risen, particularly for

emerging market and developing economies.

Prospects across the globe and regions remain uneven. Relative to last year 2015, the recovery in advanced

economies is expected to pick up slightly, while activity in emerging market and developing economies is

projected to slow, primarily reflecting weaker prospects for some large emerging market economies and

oil-exporting countries. In an environment of declining commodity prices, reduced capital flows to

emerging markets and pressure on their currencies, and increasing financial market volatility, downside

risks to the outlook have risen, particularly for emerging market and developing economies in the world.

Dr. Tushar RathoreEconomics


Speed reading is one of the many techniques used to improve one's ability to read quickly and accurately.

Illustration:-

Manager: "What is that you are reading for the past half an hour? "

Trainee: "This one is an important circular, Sir! That's why I have been reading it very carefully."

Above example would appear tilting on the extreme side. However, a common man is stuck up with average /basic reading speed throughout his life.For reading English language material on a paper, average speed is around 150-200 words per minute (wpm).

Why fixed basic reading speed?

It is influenced by educational culture and instructions received from others. From school education till further studies, students rather read carefully to remember the contents without much awareness about the reading speed. Continuing with the same pattern in subsequent employment situation, reading rate remains more or less the same. Besides, there are seldom suggestions available towards creating awareness or generating motivation in this area. Exceptionally, only a few people acquire reading speed plus comprehension ability.

Principles in speed reading:

The human brain retains information in image or picture form, and not in word form.

The root factor in speed reading is to change the old attitude towards reading so as to train the eyes as well as adapt the new programming in the brain.

Reading should not be aimed at careful reading i.e. word by word but the purpose should be capturing patterns, meaning and ideas.

Reading speed ought to be flexible depending upon the importance of material under reading like reading a legal document versus routine job related document.

In speed reading, comprehension has to be improved. Dilation of comprehension will be costly in a hasty attempt to acquire speed reading.

Speed Reading at Workplace


Practical suggestions for effective reading speed:

aClean up the table, removing the non-required materials as far as possible.

aTry to maintain full focus on reading material.

aNormally while reading, direction of eye movement is horizontal i.e. from left to right movement. For speed reading, the inclination of eye movement has to be directed downwards on the page.

aTry to catch up eye pictures of words, sentences and paragraphs.

Avoid the following:

aExcessive eye movement-up, down, left, right.

aRegression technique i.e. re-reading the word(s) already read.

aProgression technique means jumping ahead to read upcoming words, italic letters or flipping forward pages.

aVocalization technique (reading aloud), sub-vocalization (reading aloud within mind), lip reading i.e. movement of lips with noticeable sounds.

aUsing pen, pencil, fingers across the line for concentration.

aSpeed reading is a skill that can be learned. It mostly involves reducing poor habits that you may have developed since the time you started reading. Simply becoming a faster reader isn't the point, rather - you should try to become a more efficient reader.

aWhichever techniques you apply, you must always be aware of the purpose of your reading and decide whether speed reading is the most appropriate approach.

aWhen applied correctly and practiced diligently, speed reading can significantly improve your overall effectiveness, as it frees up precious time and allows you to work more efficiently in other areas.

Prof. Dipti InamdarHuman Resources


Human resource management is the process of managing people and getting things done through them to earn profits in the long run. Human Resource are the important factors responsible for the smooth functioning of the business organization.

Few years back human resource department was not in existence but now it's common in business world. In this competitive world management wants talent that could act as a platform in the growth of business. Managing the workforce has become a challenging task for the management over the period of time, this had brought many changing trends in the business organizations. Advancement in technology availability of various tools are acting as a catalyst in improving the retention of employees, recruitment and selection procedures, performance appraisal methods, deciding the compensations for the employees, measuring and improvising their work performance etc. Human relations management can no longer be confined to the functional areas of recruitment and retention, it now covers a much wider scope.

Social media and mobile services are helping in raising the bar of HR service delivery. External people data has created a new digital world for employee data outside of the corporate world. Social media is supporting employees through informal communication yet effectively. Companies can manage, and take advantage of this data for better recruiting, hiring, retention, and enhancing leadership skills.

Cloud computing also known as on-demand computing is a service that is changing the way the business operates, and HR has an important aspect to roll this service within the organization so that they could adapt with the changing service levels, changing the way business operates and therefore help in competing with the competitors.

Training and development has become an indispensable responsibility of the strategic level of management. Organizations are becoming globalized leading to diversification in the workforce. Next generation had to work at the global level therefore they need depth and breadth of knowledge and skills, training and development ensures that employees have the knowledge and 0skills needed to accomplish their task. Therefore the organizations need to perform dual role, i.e. to coalescepersonal goals with the organizational goals.

Traditional performance management techniques have been replaced by innovative methods like 360 degree performance appraisal etc.

Machine should act as a catalyst not as competitor. The use of machines to read, analyze, speak, and make decisions is impacting work at all levels. Some believe that many jobs will be eliminated. HR teams must think about how to help redesign jobs as we all work in cooperation with computers.

The traditional techniques and methods are being replaced by new techniques. To cope up with the changing environment the organization and its functional departments need to adapt to the situational and technological changes.

“STOP MANAGING, START EMPOWERING”

“If you want to build the business, build the people”- Brownie Wise

Jigyasa AroraStudent 2017 Batch

While the winter breeze whispered softly in our ears, the IBS Pune campus was

filled with warmth and enthusiasm on 8th, 9th and 10th January 2016. It was

the Annual Management Fest of IBS Pune - Zeal, which kept the momentum

going for all the students, staff and Faculty members alike. The theme for Zeal

2016 was Aitihya, meaning Tradition and History. The decoration team left no

stone unturned to give the campus a festive look. The efforts put in by the promotions team brought in

more than 400 registrations, of which

nearly 200 were from other colleges. The

event coordinators were all geared up to

cater to the enthusiasm of all participants.

Days 1 and 2 comprised of various

management games like Extempore, B-

plan, Lan Gaming, Paper Writing (Supply

Chain), Best Manager & Business Quiz,

along with some fun activities like

Treasure Hunt, Tug of War & Talent Hunt.

Apart from IBS Pune, Zeal 2016 saw a healthy participation from various colleges like AISSMS, Bharti

Vidyapeeth, Indira, MIT, PSG Coimbatore, SCIT, SIMS, SITM, SIBM, Trinity etc. Winner across all events were

awarded total prizes worth Rs. 250,000/-. Besides students' participation, the enthusiasm among faculty

members and staff was visible at events like Box Cricket, Brain Strain, Tug of War etc.

Day 3 was the much awaited in-house Cultural

Night, of, by and for IBS Pune. The program,

depicting the fest's theme Aitihya, was held at

the SVC Auditorium, Viman Nagar. Song, dance,

drama, fashion show… it was a complete

entertainment package for the huge audience

of 500+ students, staff and faculty members!

The melodious songs performed by students &

faculty members, the power packed classical

dance, freestyle dance, kutthu dance &

bhangra, the elegant depiction of Indian culture

ZEAL 2016 – Aitihya



at the Fashion Show, and the intense performance of the NukkadNatak, were all praiseworthy. The anchors

for the evening kept the audience alive and involved with their wisecracks & impromptu acts. The evening

ended with the handing over of appreciation awards by the Director, Mr. GS Narsing Rao, to the Zeal Core

Committee, and the Zeal Faculty coordinator Prof. Pallavi Murdeshwar.

As all good things come to an end, so has Zeal 2016… but the memories will live on… specially for the batch

of 2016, that will pass out of IBS Pune in a few weeks. As for the juniors, they will witness the next Zeal very

soon, bigger & better!

Zeal 2016Core Committee

Standing :- Anuradha Singh, Sneh Thakur, Prof. Pallavi Murdeshwar, Prof. GS Narsing Rao,Shrikant Vadnere, Tanvi Kango, Radhikar Wadhi

Seating:- Deep Raj, Sen, Jay Patel, Azim Shaikh, Aniruddh Sharma, Ankur Thapliyal


Zeal 2016


aLife, fortune and mishaps are unpredictable. Nobody knows how long he lives. Some words are better said early.

aWhat is written is my own experience of life that perhaps could save you from unnecessary heartaches.

aThis will be my last article at Prerna Magazine, my last chance to connect to you all.

This may take a little long to read though. Please bear with it.

Remember the following as you go through life….

aDo not hold resentment towards those who are not good to you. No one has the responsibility of treating you well, exceptyour parents.

aTo those who are good to you, you've to treasure it and be thankful, and also you've to be cautious, because everyone has a motive for every move. While a person is good to you, it does not mean he really likes you. You've to be careful; don't hastily regard them as real friends.

aNo one is indispensable; nothing is in the world you must possess. Once you understand the idea, it would be easier for you to go through life when people around you don't want you anymore, or when you lose what/whom you love the most.

aLove is but a transient feeling, and this feeling will fade with time and with one's mood. If your so called loved one leaves you, be patient, time will wash away your aches and sadness. Don't over exaggerate the beauty and sweetness of love, and don't over exaggerate of falling out of love.

aA lot of successful people did not receive a good education, which does not mean that you can be successful by not studying hard! Whatever knowledge you gain is your weapon and also your asset in life. One can go from rags to riches but one has to start from the rags.

aYou honor your words, but don't expect others to do so. Don't be bad to people because they are bad; be good to people because you are good. If you don't understand this you would end up with unnecessary troubles for you and others.

aI know someone who has bought lotteries for umpteen years but could never strike any prize. That shows, if you want to be rich, you've to work hard! There is no free lunch! There is no substitute to hard work.

I am sure many of you knew it already. While I write this, a few days are left for me to experience this time. I have shared a beautiful & adventurous life with you all. Thank you for making it memorable. These words were shared to me by a very special person in life, my Teacher. Hope it comes of use to you all too.

All the best for your life ahead! I have mentioned my personal e-mail id below. Stay in touch. God bless.

[email protected]

Suraj SawantStudent 2016 Batch

A Few Words of Wisdom

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Dear All,I am writing this Piece for 3 Reasons:

A paper tiled, 'Perception Of Corporate Social Responsibility Among Management Students In Pune' was presented by Dr. Manisha Saxena at the International Conference on 'Research and Business Sustainability' organized by Department of Management Studies, Indian Institute of Technology Roorkee & Sheffield Business School, Sheffield Hallam University, UnitedKingdomon 4th - 6th December, 2015 at IIT Roorkee at their Greater NOIDA Campus.

The Purpose of the paper was to address the burning issue of perception of CSR among management students. Hypotheses were formulated to understand this and the factors that impact it (age, gender, work experience, exposure to CSR course). Hence the objectives set were:

aTo understand the perception of management Students w.r.t. the role and importance of CSR in the Corporate Effectiveness (CE) measured in terms of Profitability, Long term effectiveness and short term success

aTo investigate if factors like age, gender, work experience, year of study, specialization and exposure to courses on ethics and CSR make any difference to this perception

Perceived Role of Ethics & Social Responsibility (PRESOR, adapted from Singhapakdi et al., 1996) was used to collect data which was further analyzed with Excel and SPSS version 16. Management students rated CSR to play an important role in corporate effectiveness. Some of the findings were:

aStudents seem to have taken serious cognizance of connection between CSR and its relevance to performance of company in terms of its effectiveness.

aResults indicated that students in general perceived CSR to be comparatively more important to long term success as compared to profitability and short term success as reflected by their means.

aTo test the significance of these means single sample t-test was conducted which indicated that the difference in means for all the three factors were significant.

aThere were no significant differences in perception of importance of CSR in effectiveness based on demographic factors such as Gender, Work Experience, and Ethics education

aAge had statistical significance with Profitability & Year of Study had statistical significance with Long term success

These findings have important implications for whole of business education in area of CSR. The study can be extrapolated to other educational courses pan India

Dr. Manisha SaxenaHuman Resources

IBS Pulse


Paper Presentation at IIT Roorkee

Sudarshan Rajput one of our Seniors has won first place in debate competition organized by MILE on 15th Jan which included 3000 cash prize and 5500 worth passes for rock show.

Breaking News


On the same note, Prof. Poonam Panchalar, our Faculty for Personal Effectiveness Management, conducted a class- activity based on Edward de-Bono's-"Six Thinking Hats", wherein he describes it as a tool for group discussions, enabling group members to think cohesively and effectively as a team and think of different strategies to cope up with sudden situations that could be very challenging.

The six distinct directions are identified and each is assigned a colored hat:-

(1)The Managing "BLUE", (2) Emotions "RED", (3) The Optimistic Response "YELLOW", (4) The Creativity "GREEN", (5)The Informational "WHITE" and finally (6)The Discernment "BLACK".

So our five groups comprising of ten students each were set to work. It was an activity full of fun as we were all engaged in making and enacting with these thinking caps on during the class! Next, we were given a situation to ponder over and find a solution to resolve the issue.

Our group was assigned challenging situations. For example-"On its way to KLM your Boeing Dream-liner Aircraft, with 200 odd passengers on board, suddenly develops a massive technical snag. How would you, as the pilot and your crew of co-pilot, air-hostesses and stewards resolve this crisis without creating a panic amongst passengers?"

The beauty of this exercise was that it not only gave the group an overwhelming situation to deal with; but also encouraged them to generate creative solutions as a team.

Each color hat has its own significance and role to play. The blue inculcates the leadership aspect, the Red bring the participant in touch with his emotions and the instinctive response he would have in such a crisis. The beauty of the yellow hat is that it teaches the team that even the worst of situations have a silver lining. The green brings out the detective in you. The white hat teaches us the importance of facts and information and how the details of the situation in hand can help in resolving any crisis problem. And finally, the

black imparts the skill to be practical and the ability to apply logic to neutralize the crisis.

Each student in our group thought out of the box, analyzed the given situation and aired his views for solving the given problem.

On the whole, students found this activity very interactive, compelling and absorbing!

Jyot WaliaStudent 2017 Batch

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“Creativity is intelligence having fun”- Albert Einstein

Group discussion in progress Encouragingactive participation frome very team member

Group discussion in progress Encouragingactive participation frome very team member

As the saying goes that-"You have always got a new story and it looks nothing like your past". On the same note we are back again with our event "Coffee with Faculty-2" after the grand success of its previous version. With this version our main idea will be to enhance Student-Teacher bonding and also encourage everyone to inculcate positive learning from this in their career. We have the faculties who are always ready to participate in such activity proposed by us. Following were the participants for this version of our event-

This was a stage where the students and the Faculty discussed on the topic-"Why there is lack of enthusiasm amongst the students, in general".

Students highlighted their concerns regarding hectic academic schedule, many priorities, internal tests and lack of interest in general etc. Faculty members brought home the point that technologies such as mobile phones and internet have invaded every part of our life and it needs to be managed properly. Students need to learn to prioritize and manage their studies, following a routine such as sleeping on time, regular exercise, following a proper diet which provides adequate energy. All these will translate into higher level of alertness and enthusiasm during the day.

It was really a great experience for the students who participated in it as they had the opportunity to have a discussion with Faculty.Even the audience connected themselves with this activity. Though it was the second time we had such event but the Faculty and students were entirely different, so it was completely a new discussion overall with a new topic. And others enjoyed the discussion as well as contributed to the event by asking relevant questions. The event was appreciated by all and there was a lot of take-away from the same. So on a happy note, other faculties as well as the students are looking forward to another such events in future.

Ashish ThawraniStudent 2017 Batch


Coffee With Faculty 2

Dinesh Rajpurohit, Prof. Shirish Jeble, Prof. Dr. Pravin Patil, Prof. Venkat Raman Pulapaka,Prof. Dipti Inamdar, Mr. Haseeb Khan, Ms. Sneha, Ms. Shreya Singh, Ms. Sneh Thakur, Ankur Thapliyal


This is one of the common questions typically asked from every individual. Yes Of course! We have to be Future Ready in order to be prepared for our goals to be attained.

So people-Our Digi-Bus is here.

This was a great platform set for us. As management level students, we need to be highly innovative, creative and tech-savvy and must always be ON-THE- GO for generating new ideas.

Digi-Bus, first of its kind event was organized by Section D (Junior Batch) at IBS, Pune campus. It was a marketing exhibition based on Social Media on digital platform where the students had to showcase their marketing & communication skills by coming up with new products set by each group's imagination.

Heshma DaryananiStudent 2017 Batch

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Digi - Bus: Are You Future Ready!!!Initiation, Adoption:- "Requisites of digital platform coupled with

Innovation…..Creativity…….For Individuals & Corporate".

In the Modern marketing era, the common digital & social media platforms used are: Facebook, Twitter, Instagram, YouTube, Buzznet, Cluster Flunk, Twitter, LinkedIn, tumble, Google+, Skype, and Viber.

Dr. PravinPatil, our Advanced Marketing Management Professor conceptualized the Digi-bus exhibition till the implementation stage and encouraged us to be on our toes for success of this exhibition.

Chief Guest-Mr. Sourabh Shah, H.R Manager of CAPITA, inaugurated the exhibition. He was very happy with the efforts of the students and found the ideas very innovative and interesting.

The Exhibition received tremendous response. All the Junior & Senior batch students gathered at the event and enjoyed the event. All the Faculty members appreciated the students' ideas and implementation which was executed very well on the digital platforms.

Theoretical & Practical Orientation along with "Application" part has provided the much needed learning for our Section.

Speaking on these lines, Prof. Rao gave examples of how the advent of cab services like Ola, Uber, has made commuting hassle-free, convenient & comfortable. Citing examples of other technological innovations such as Amazon, Netflix, bookmyshow, Practo: The Health App. &Crestwhite Strips, a tooth whitening product by P & G, he drove his point home by remarking:"Don't always ask the customer (many a times the customer may not know what he or she wants), instead observe what his or her unspoken needs are."

Prof. Rao's lucid, jargon-free speech, garnished with wit and humor, enthralled the audiences, keeping them glued to their seats, throughout his address!

Prof.Subrato Nandi, Dr. Manisha Saxena, Prof. Poonam Panchalar and Prof. Soumitro Samaddar also attended the 2 day Symposium and were the judges for a score of research papers presented at the symposium. A dozen IBS students also attended the proceedings.

IBS MIRROR


Prof. Rao's Key note address at HPCL's ManagementDevelopment Institute, Pune

Hindustan Petroleum Corporation Ltd. hosted a two-day Symposium on 'TECHNOLOGICAL INNOVATION & ENTREPRENEURSHIP' at its state- of- the art Management Development Institute, Nigdi, Pune on January 8 & 9, 2016. Prof. G.S.Narsing Rao, Director, IBS Business School, Pune, was invited as a key note speaker for the occasion, on 09 January2016.

"Our technology, our machines, is part of our humanity.We created them to extend ourselves,

And that is what is unique about human beings"

In the words of Ray Kurzweil, Inventor & Google Futurist:


The most significant event that the Operations Club conducted for the first time was the Inter-College Paper -Writing Competition. This was organized as a part of the Annual Fest "IBS ZEAL-2016" Event.

The Topic selected was a thought-provoking: Can "Make in India" ever compete with "Make in China"

There were 11 entries from different colleges: -

" Pune- including IBS, Pune - 10 entries

" XIMB, Bhubaneshwar- 1 entry

We had external Judges, Professionals in Operations and Supply Chain Management.

SC Next, the organization that promotes Supply Chain Management among students in India, sponsored a huge Prize for the Winners.

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Paper Writing Competitionorganized by Operations Club


IBS Pune football team getting ready for action at AAVEG-VI at IBS, Hyderabad in December 2015

IBS Pune basketball team before the match at AAVEG-VI at IBS,Hyderabad in December 2015

AAVEG-VI at IBS HYDERABAD


Ravindran MenonFinance faculty

Poems

Innocence

As I move to my twilight years…

Random thoughts overtake me

Memories of childhood come gushing in…

A period of mirth and merriment!

A period of playfulness and gay abandon!!

Neither burden of the past,

nor worry of future…

And no stress of the present,

Gala time of fun and frolic!

I questioned myself….

will I get back those lovely moments,

Staring at my greys and wrinkles….

I heard a sound within-

"Everybody is on a journey back to innocence"

I resolved to cast off my masks…

And move with steady steps, towards innocence!!

Akash GargStudent 2016 Batch

Let's bring inner change-

Tum jag utholekarnayichetna,

Wotaramandaltumharahai,

Chodomamtakaaanchal,

Dekhosansaartumharahai

Tum yuva ho yuvrajbano,

Sajjanojaisekaajkaro,

Arjun saeklakshyasadho,

Harmushkilkopakadkebandho,

Aajkiandheriraatdhalegi,

Kalkasuryatumharahai.

Chodomamatakaaanchal,

Dekhosansaartumharahai

Kabhishaanterinajhuknepaye,

Kadam tere ye ruknajaye,

Raah par ghanghorandherahai,

Mashalteri agar bujhbhijaye,

Ruknamat,tujhesubahmilegi,

Thakna mat tujhesukunmilega,

Abhiraahmeinkateinhailekin,

Thodaaageujiyarahai,

Chodomamtakaaanchal,

Dekhosansartumharahai..


OPP. TOYOTA SHOWROOM &PAWAR PUBLIC SCHOOL,BEHIND AMANORA PARK TOWN,HADAPSAR, PUNE - 411028

PH.NO. 020 - 26722020, 60, 90, 94, 95

EMAIL : [email protected]

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withought prior permission in writing from IBS Pune. The views expressed

by the authors are purely personal and donot reflect the views of the intistute

of the organisation with which they are associated.

Documents

IBS Pune Prerana Magazine February 2016