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Project Enterprise Overview

Scenario Description

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What is Project Enterprise A Sales oriented Scenario

Implementation engineered to highlight the value propositions of SOA and Process Integration

You will recognize – It’s real life

Industry non-specific

Extensible - supports Cross Capability and Cross Brand Basis for BDD and SOA/ESB collateral as well

Foundation for STEW and Customer facing materials (Demos, EoTs, PoTs, PoC samples)

Creates Russian Doll effect

Improves Efficiency of Enablement Once you know the STEW you know the PoTs and Demos

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JK Enterprises – Project Enterprise

Organization Description Multiple Market Segments – Mass Market, SMB, Corporate

Multiple Channels – Web, Brick & Mortar, Remote Sales, Back Office

Struggling to grow uniformly at low cost and risk

IT: Mix of build vs buy – SAP, Siebel, CICS, Batch

Legacy Applications – core accounting, order entry

Multiple Platforms - Windows, AIX, iSeries, zSeries

Heterogeneous topology

Very little reuse of components and skills

Numerous Targets for Business Innovation and Optimization (BIO) but no methodology nor way forward

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JK Enterprises – IT Implementation

Today 200+ Developers

20+ different development tools

No end-end methodology

Lacking governance model

About to embark on major development supporting Business Innovation and Optimization effort

Tomorrow Better linkage with business

Supporting methodology with artifacts and contracts defined

Supported and integrated tools

Role based

Business participates

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JK Enterprises Challenge #1 – Account Open

Account Sales: Latency – customers want to use their accounts right away Incomplete Status available during setup process – can’t answer customer questions Inconsistent response on completion or when issues arise Lack of collaborative materials to ease pre-sale (chat, co-browsing, difficult to ‘find’

information) Limited sales channels

Account Application: Complex application forms Different applications for different products Errors due to re-keying of information from paper application to screen Lack of single customer view

Account Verification: Lack of digital imaging Lack of single customer view Declining too many customer requests Lack of dynamic, rules-based pricing Credit checks inconsistent, expensive, and time consuming

Account Activation: Prolonged process due to lack of digital signature Manually entering information in various internal systems (CRM, ERP, etc.)

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Account Open – Business Goals

Strategic Initiative - Optimize Account Setup Reduce Cost and Latency – grow efficiently and profitably

Improve sales and customer service through increased speed and responsiveness

Enhance productivity through reductions in total cost of ownership (TCO)

Increase the value and reach of services and products

Reduce risk and increase consistency via rules based Business Process Management

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JK Enterprises Account Open Process Overview

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Account Open – Account Verification Use Cases

Customer information is verified

Retrieve Credit Report if necessary

If credit score is “bad”, additional documentation is required

Based on customer profile (and credit score), pricing plan is calculated

Manual application review, depending on score

Generate decline or proceed to Account Activation step

IBM Software Group

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Project Enterprise - How ?

Trace Requirements & Create System

Use Case Realizations

Model & Implement Services, & expose

as Web Services

Test Create & Manage

SystemRequirements

Rational RequisitePro

WebSphere Integration Developer

Integration Developer

Choreograph services

using BPEL, WSDL, etc.

Run

Monitor

Deploy and Test

Configure Human Task Manager (including Ad-Hoc) & Client

Use Business Rules, State

Machines, Web Services, Adapters,

ESB, etc.

Administration

WSDLEAR

BPELWSDL

Run-timeStatistics

Observation Model

Create, Simulate & Analyze As-Is

Business Model

WebSphere Business Modeler

Create FinancialReports & ROI

Estimates

Create Observation

Model with KPIs & export to

Monitor

Create, Simulate, Analyze and

Optimize To-Be Business ModelBusiness

Analyst

Architect

RationalSoftwareArchitect J2EE

Developer

UML

DataArchitect

ModelRelationalDatabaseSchemas

RationalDataArchitect 4Q05

BusinessOperations

Analyst

UML Develop Portlets

Portal Developer

WSDL

RuntimeWebSphere Process ServerWebSphere Portal ServerWebSphere Business Monitor

RDB Mapping

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Project Enterprise – IT Solution Topology

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Project Enterprise – A complex Use Case

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You will Build this Use Case this week

From Demos to the Labs – just a matter of more detail

Hands-on experience with the IBM Software Development Platform WebSphere Business Modeler

Rational Software Architect (RSA)

WebSphere Integration Developer

Introduction to Rational’s ADLC stack: ClearQuest, Requisite Pro and ClearCase

Build, Deploy and Test a BPEL-based composite application to J2EE and SOA platform: WebSphere Process Server using IBM’s Software Development Platform

Execute Business Driven Development which is both Contract- and Role-based

IBM Software Group

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Logistics of the Project Enterprise Environment Runs on VMware

Reduced performance than a “real” machine

Totally self contained environment

Tools Eclipse 3.0 based

Starting workspaces have assets already developed for you

Windows XP environment

Scripts are provided Step by step instructions

You will leave with it in your hands and enabled to apply it

More to come – we are just getting started

IBM Software Group

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