Upload
others
View
10
Download
0
Embed Size (px)
Citation preview
V 9 R 1.22015 j 9 B 23
IBM Marketing Operations kCampaign /I8O
���
"b
Z9C>E"0d'VDz70,kHDAZ 573D:yw;PDE"#
Kf>JCZ IBM Marketing Operations M Campaign V9.1.2 T0yPsx"PfM^)f,1=Bf>PmPyw*9#
© Copyright IBM Corporation 2002, 2015.
?<
Z 1 B /Iri . . . . . . . . . . . 1k IBM Campaign xP/I . . . . . . . . . 1IBM Marketing Operations k IBM Campaign d}]+dDEv . . . . . . . . . . . . . . . 2/Ik@" IBM Campaign .dDnp . . . . . 2/Ik@" IBM Marketing Operations .dDnp . . 3IBM Marketing Operations k IBM Campaign /IDmI$MmI(Jb . . . . . . . . . . . . 4{CMXBtC/I . . . . . . . . . . . . 4+ Marketing Operations k Campaign /I . . . . 5*/I?pdCtThC . . . . . . . . . . 5Marketing Operations D5Moz . . . . . . . . 7
Z 2 B *zn/n?#ehF . . . . . 9hF*zn/n?#e"m%MtT . . . . . . . 9?j%*gSmqMd{m% . . . . . . . . 9hFL7#e . . . . . . . . . . . . . 11hFtT . . . . . . . . . . . . . . 13
4(MtC2mtT . . . . . . . . . . . 164(?j%*gSmq . . . . . . . . . . . 16k Marketing Operations 2m IBM Campaign *5Ml&}] . . . . . . . . . . . . . . . 17+ IBM Campaign D*5KMl&F}3d=Marketing Operations H?. . . . . . . . . 17H?}]3dD~ . . . . . . . . . . . 18mS}]3dD~ . . . . . . . . . . . 19`-}]3dD~ . . . . . . . . . . . 19}]3d(e . . . . . . . . . . . . . 20
*zn/n?#e . . . . . . . . . . . . 204(*zn/n?#e . . . . . . . . . . 20CZk Campaign (EDn?#e“*zn/”!n( . . . . . . . . . . . . . . . . 21+E"S Marketing Operations T/4F=Campaign . . . . . . . . . . . . . . 22
Marketing Operations M Campaign /I(f| . . . 22/I(f|D20Hvu~ . . . . . . . . 22=h 1:Z IBM Cognos 53OKP20Lr . . 23=h 2:+(fD~P<k= Cognos ConnectionP . . . . . . . . . . . . . . . . 23=h 3:tC(fPDZ?4S . . . . . . . 24=h 4:i$}]4{F""< . . . . . . . 25=h 5:dC IBM Cognos &CLrD@p= . . 25=h 6:*&CLr}]b4( IBM Cognos }]4 . . . . . . . . . . . . . . . . 26
Z 3 B Z/I73P4(*zn/ . . . 29/I53PD*zn/n? . . . . . . . . . 29
n?zkM*zn/zk . . . . . . . . . 304(n? . . . . . . . . . . . . . . 30t/n? . . . . . . . . . . . . . . 31“*zn/**”?V. . . . . . . . . . . 314(ks . . . . . . . . . . . . . . 32|D`vn?rksD4, . . . . . . . . 33IBM Campaign Ts{PDXbV{ . . . . . 34
4(y4SD*zn/ . . . . . . . . . . . 34|By4S*zn/ . . . . . . . . . . . 34?j%*gSmq . . . . . . . . . . . . 35xq`-== . . . . . . . . . . . . . 36mSxqP . . . . . . . . . . . . . 36`-xqP . . . . . . . . . . . . . 37>}xqP . . . . . . . . . . . . . 37
"< TCS . . . . . . . . . . . . . . . 38Z IBM Campaign PCJ*zn/ . . . . . . . 39|B TCS PD%*4,}] . . . . . . . . . 39wL<\m . . . . . . . . . . . . . . 404(wL< . . . . . . . . . . . . . 40wL<DbTKP . . . . . . . . . . . 41
TCS sz . . . . . . . . . . . . . . . 42sz%v TCS P . . . . . . . . . . . 42sz TCS DyPP . . . . . . . . . . . 43\xszyP TCS P . . . . . . . . . . 43
KPwL< . . . . . . . . . . . . . . 43KPwL< . . . . . . . . . . . . . 43
S*zn/<kH? . . . . . . . . . . . 44/I(f . . . . . . . . . . . . . . . 44
Z 4 B /I53PDL7ML7#e . . 47L7$wwL&\ . . . . . . . . . . . . 47L7#eT0k IBM Digital Recommendations /I(I!) . . . . . . . . . . . . . 48
Z Marketing Operations PtCL7/I . . . . . 48S Campaign <kL7 . . . . . . . . . . 48
Z/I53P4(L7 . . . . . . . . . . . 50QtCL7/I1\mL7#eMtT . . . . . 51QtCL7/I1\mL7 . . . . . . . . . 52QtCL7/I1+VdL7ML7PmVdx%* 53
*5 IBM <u'V.0 . . . . . . . . 55
yw . . . . . . . . . . . . . . . . 57Lj . . . . . . . . . . . . . . . . . 58~=_TM9Cun"bBn . . . . . . . . 59
© Copyright IBM Corp. 2002, 2015 iii
iv IBM Marketing Operations k Campaign /I8O
Z 1 B /Iri
IBM® Marketing Operations M Campaign 9C Marketing Operations DP!*zJ4
\m&\44("f.Msz*zn/#
/I.s,ITZ Marketing Operations P\m*zn/"n?"L7M?j%*gS
mq,T)Z Campaign P9C#Z Campaign P4(MKPwL<#/I9z^hZ
=vz7P<dk%*E"#
k IBM Campaign xP/ICampaign ITk Marketing Operations /IT9Cd*zJ4\m&\44("f.
Msz*zn/#
Campaign k Marketing Operations 1,H0Z@"D Campaign 73P4PDm`N
q<Z Marketing Operations P4P#1/Iz71,Z Marketing Operations P4P
TB Campaign Nq#
v &m*zn/:
– 4(*zn/
– i4*zn/
– >}*zn/
– &m*zn/**j8E"
v &m?j%*gSmq
v +L7Vd=%*
v 8(XF%*
v 4(Mnd(F*zn/tT
v 4(Mnd(F%*XT
Z@"M/I73P,Z Campaign P4PTBNq:
v 4(wL<
v KPwL<
v T*zn//L7/%*Dj8Vv
v (f*zn/('(!vZ20D(f|)
g{9tCKL7/I,kZ Marketing Operations P4PTBNq:
v hFL7
– (eL7tT
– 4(L7#e
v 4("sz""<"`-M}KL7
v +L7i/=L7PmML7D~PP
PXtCL7/IDE",kNDXZ“Z/I53P\mL7ML7#e”DBZ#
PXL7D|`E",kNDkT\m1MC'D Campaign 8O#
© Copyright IBM Corp. 2002, 2015 1
IBM Marketing Operations k IBM Campaign d}]+dDEv}vw*D}]+dxrVpG*zn/}]"%*}](;Z TCS P)ML7}]#
Zz7.d+d}](#9C;V==,4S Marketing Operations = Campaign#
QtC/I1,Marketing Operations PD*zn/n?D{FMzkk Campaign P
D*zn/n?D{FMzk`,#Marketing Operations PD*zn/n?+T/4S
A Campaign PD`&*zn/#
/I9z^hX4dk}]#Marketing Operations a)KIi4yP}]D%vS<,
T0IdkM`-}]D%v;C#;\Z Marketing Operations Pi4M`-2m}
]#zIT9C Marketing Operations 4XFN1"<*zn/4PyhD}]#
Xk(}"<4S Marketing Operations t/VxD}]+d#Campaign T}]ks
wvl&(}g,lw%*4,E"r*zn/H?),"S Marketing Operations S
U}](}g,*zn/tTr_ TCS }])#+G,g{4ks}],G4 Cam-
paign ^(+}]"MA Marketing Operations#
*zn/}]+d
Z Marketing Operations P,IT(eNN}?D(F*zn/tT,"+b)tTk
j<*zn/tT;pCZ*zn/n?#eO#Z Marketing Operations Pdkb)
tTD}],"+}]V/"<= Campaign#Z Campaign P,b)*zn/tTw
*wL<PyzIDVNa),"RICZ(fMVv#Marketing Operations C'XF
N1Z C a m p a i g n P4(*zn/T0N1+*zn/tT}]"<A
Campaign#Campaign <U9Cn|DQ"<*zn/tT/O#
%*}]+d
Vx}]+dDZ~vw*xrG?j%*gSmq#TCS \m?j%*MXF%*D
%*6E",|(%*{F"%*Zc"QVdL7"XF%*4SM(F%*X
T#S Marketing Operations A Campaign D%*(e+dT05XA Marketing Opera-
tions D%*4,+dIT(}|z==xP#ZnU7(%*(eMF}"pvsz
TCS PT0*zn/<8MwITKP.0,+>(#h*`v\Z#
L7}]+d
TZtCL7/ID53,Vx}]+dDZ}vw*xrGL7}]#L7Z Mar-
keting Operations P4(#Z Marketing Operations P4(BL7s,CL7D4,*
“]e”#+L7D4,|D*“Q"<”a+L75}FMA Campaign#WN"<+Z
Campaign P4(CL7;sx"<+a|B Campaign PDL75}#
kK`F,+L7#eD4,|D*“Q"<”a+Z Marketing Operations P(eDL
7#eMNNL7tT"<A Campaign#
nutCL7/I1,IT+NN$HfZDL7*}]M}]S Campaign <k=
Marketing Operations P#kNDZ 483D:S Campaign <kL7;#
/Ik@" IBM Campaign .dDnp1 Campaign k Marketing Operations /I1,Campaign 20k@"20;,#
2 IBM Marketing Operations k Campaign /I8O
v 4(rCJ*zn/(;,ZtC/I.04(D*zn/)D(;==G(}`
&D Marketing Operations n?#Campaign PD“yP*zn/”3fvT>tC/
I.04(D*zn/#
v ;\Z Marketing Operations P4("i4M\m?j%*gSmq (TCS) T0(
F%*XT#(F%*XTZ“*zn/n?”#eP(e#rK,?V*zn/`
MIT_P;,D(F%*XT,r_PT;,3rT>D(FtT#`H.B,
Z@" Campaign P,yP*zn/<_P`,D%*XT,"Rb)XTD3r2
`,#
v TCS IT*T%rBrTWrO#1 MO_UC_BottomUpTargetCells hC* Yes
(Settings > Configuration > IBM EMM > Campaign > partitions > partition[n]> server > internal) 1,/I Marketing Operations-Campaign 53JmTWrO
%*#
v g{TWrO TCS hC* Yes,494+wL<4SA TCS PDT%rB%*,
2ITZ Campaign PTzz==KPb)wL<#
v Campaign P;fZ*zn/“**”!n(#*i4*zn/**E",ki4 Mar-
keting Operations P*zn/n?Z“**”!n(D“*zn/**”?V#L7M8
VP!E"T>Z Campaign PDB“8VP!/L7”!n(Z#IZzZ Market-
ing Operations P\m*zn/n?#e,rK?v*zn/#eIT_P;,D*
zn/(FtT/O#IT+b)(FtTi/Zn?ZD;vr`v!n(P#
9IT{C Marketing Operations P|*?sDtT&\#b)&\|(CZTBC
>D!n:<V"j6XhtTkI!tT"9PmI*C'gfPDI!u~T
0}]bmPD/,}]5#Z@" Campaign P,yP*zn/<_P`,D(F
*zn/tT,"Rb)tTD3r2`,#
v (}+ IBM Marketing Operations - L7/IhC* Yes(hC > dC > IBMEMM > Platform)4tCL7/I1,z^(Z Campaign P4(r&mL7#e
rL7#D*9C Marketing Operations 44(L7#eT04("^D"szr"
<L7r_9b)L7wO#;s,IT+L7#eMQszDL7"<A Cam-
paign T)9C#
":L7/IG;,Z*zn//ID!n#QtC*zn//I1,9ITtC
L7/I#PX|`E",kND Z 483D:Z Marketing Operations PtCL7
/I;#
/Ik@" IBM Marketing Operations .dDnpg{QtC*zn//I,G4ITZ Marketing Operations P\m*zn/n?"{
CtnOD Campaign &\#g{9tCKL7/I,G4+Z Marketing Operations
P\mL7z|\Z,"+L7"<= Campaign#
*zn/n?\m
g{QtC*zn//I,G4C'ITZ Marketing Operations PS*zn/n?#
e4(n?#
Z@" Marketing Operations 20P,^(9C9C*zn/n?#e44(Bn?#
Z@"20P,zIT4(n?#eTCZ\mP!*zn/#+G,b)Ts44
Z 1 B /Iri 3
SA Campaign PDT&*zn/r?j%*gSmq#;PkL7D/I,2;P+
])*zn/*5KMl&_9CDH?#
Z/I20P,*zn/n?_P;)<jM4S,|GITt/A Campaign D}]
+d,r9zIT/@A Campaign PD`&*zn/T0Sd5X#
L7z|\Z\m
g{QtC*zn//I,G49ITtCL7/I#g{QtCL7/I(hC > d
C > EMM > =(),G4&+ Marketing Operations (CZ\mL7z|\Z#I
9C Marketing Operations 44(L7#eT04("^D"szr"<L7r_9b
)L7wO#IT+QszDL7"<A Campaign T)9C#
IBM Marketing Operations k IBM Campaign /IDmI$MmI(Jb
+ Marketing Operations k Campaign /Is,*zn/hF"4(M4PPf0D?
;K1<h*;v Marketing Operations mI$#
;Z Campaign P$wDESI1(gwL<*"_)2h* Marketing Operations m
I$,TcITSU$wwL(*T0CJ*zn/#Z/I73P,CJ*zn/
D(;=(G(} Marketing Operations#
Marketing Operations *zn/n?PD3)Ywh* Campaign mI(#ITZ Cam-
paign P4(;vZhb)mI(DG+,"rZ Marketing Operations P$wDC'
VdCG+#BmPvKb)YwMyhDmI(:
m 1. *zn/YwyhDmI(.
BmI=PiI,Z;PhvYw,Z~PhvXhD*zn/mI(#
Yw yhD Campaign mI(
4(y4SD*zn/ 4(*zn/
|By4S*zn/ `-*zn/
"< TCS \m*zn/?j%*
q!%*KP4, \m*zn/?j%*
Z TCS PQwMVdL7 i4L7**
<kH? Vv*zn/
{CMXBtC/I
!\ITZtC/IsY+d{C,+nC!I\\bKYw#
{C Marketing Operations-Campaign /I
g{{C Marketing Operations k Campaign D/I,G4 Campaign +V4d@"D
P*Mb[#+G,h*"b8vX*DJb:
v *Z{C/IsCJk/ID*zn/X*DwL<,XkZXU/I.0Z Mar-
keting Operations P"<yP*zn/#;s,b)*zn/+Z Campaign PD%
6D~PPa)#
4 IBM Marketing Operations k Campaign /I8O
v g{{C/I,G4*zn/n?k*zn/.d+;PNN<=4S#C'T;
ITCJd*zn/n?,+CZ4(M|B*zn/D<j+{C#4a)CZ
"< TCS }]Mq!%*4,D!n#*zn/n?#e;a|(ZC'4=D#
ePmP#
v g{*XBtC/I,kk IBM <u'VK1*5,TV[I\Ds{#XBtC
/I.s,WNS Marketing Operations Z|B*zn/r_"< TCS 1,+2G
Z{C/I1T*zn/ywDNN|D#
{CL7/I
"T\b{CL7/I,r*KYwI\<B}];;B#}g,L7Z Marketing
Operations P4(;s"<A Campaign#+L7/IXU.s,CL7+Z Cam-
paign PxP^D#g{YN*tL7/I,G4 Campaign PywD|D;ak Mar-
keting Operations ,=#Marketing Operations ;a|BL7E",49QS Campaign
XB<kL7}]2GgK#Zz7.d+d}](#9C;V==,4S Marketing
Operations = Campaign#
`XNq:
:*/I?pdCtThC;
+ Marketing Operations k Campaign /I+ IBM Marketing Operations k Campaign /ID$wwL|,TB=h#
XZKNq
kjIBP=hT+ Marketing Operations k Campaign xP/I#
}L
1. 20 Marketing Operations M Campaign#PXj8E",kND6IBM Marketing
Operations 208O7M6IBM Campaign 208O7#
2. w{dChCT'V/I?p#kND:*/I?pdCtThC;#
3. hFyhDtT"m%M*zn/n?#e#
g{53OQtCL7/I,G49IT9CL7tT4hFL7#e#kNDZ
473DZ 4 B, :/I53PDL7ML7#e;#
4. 4(2mtT#
5. 4(m%M>XtT,|(dP|,?j%*gSmqDm%#
6. 4(+ Campaign *5KMl&F}k Marketing Operations H?X*DH?3d
D~#
7. 4(*zn/n?ML7#e#
*/I?pdCtThC
1 Marketing Operations k Campaign /I1,I9C Marketing Operations 4f."
4(Msz*zn/#
Z 1 B /Iri 5
XZKNq
TZtCL7/ID53,r Marketing Operations mSKCZL7z|\Z\mD&
\#kNDZ 483D:Z Marketing Operations PtCL7/I;#
*+ Marketing Operations k Campaign xP/I,khCBPtT#
}L
1. ZhC > dC3fO,Z EMM B%w=(#
2. %w`-hC,"+ IBM Marketing Operations - Campaign /IhC* True#
KhC+tC/I,byzMIT9C Marketing Operations 44("f.Msz
*zn/#
3. g{ Campaign 20f>_P`vVx,G4**tC/ID?vVxhCtT#
9* EMM > *zn/ > Vx > Vx [n] > ~qw,;s%wZ?#
4. %w`-hC"+ MO_UC_integration hC*G#KhC+*KVxtC Mar-
keting Operations k Campaign D/I#
":*+TB=v!nPDN;!nhC* Y e s,G4XkH+
MO_UC_integration hC* Yes#v1QtC MO_UC_integration 1,TB!nEJC#
5. I!: + MO_UC_BottomUpTargetCells hC* Yes#
QtC MO_UC_integration 1,S Marketing Operations 4(D TCS %*<U
*T%rB#*JmKVxD“TWrO”?j%*gSmq%*,k+KtTh
C* Yes#1hC* Yes 1,“T%rB”?j%*M“TWrO”?j%*<IS,
"R Marketing Operations ?j%*gSmqPaa)q!TWrO%*X~#K
X~C4+Z Campaign P4(DTWrO%*q!= Marketing Operations P#
TWrO%*Z Marketing Operations P*;A,"R;\S Marketing Opera-
tions Y"<A Campaign#
6. I!: + Legacy_campaigns hC* Yes#
KhC9zITCJZtC/I.04(D*zn/,|(Z Affinium Campaign
7.x P4("4SAAffinium Plan 7.x n?D*zn/#
7. y]h**d{VxX4=h 4 A 6#
8. 9* EMM > *zK* > umoConfiguration,;s%w campaignIntegration#
9. %w`-hC,"hC defaultCampaignPartition#
1 Marketing Operations k Campaign /I1,g{n?#e4(e campaign-
partition-id,G4KN}8(*9CD1! Campaign Vx#1!5* parti-tion1#
10. * Web service /I API wChC webServiceTimeoutInMilliseconds#
KN}Cw Web service API wCD,1#
a{
Lx4PZ 483D:Z Marketing Operations PtCL7/I;PD=h#
`XEn:
6 IBM Marketing Operations k Campaign /I8O
Z 43D:{CMXBtC/I;
Marketing Operations D5Mozi/PD;,K19C IBM Marketing Operations 4jI;,DNq#;5P8OPa
)KPX Marketing Operations DE",dP?V8O<<Z)_PX(?jM<\/
ODESI19C#
BmhvK?v8OPa)DE"#
m 2. Marketing Operations D5/OPD8O.
BmI}PiI,Z;PhvNq,Z~Phv8O{F,Z}Phv\Z#
g{z4PTBNq kND \Z
v F.M\mn?
v 7($wwLNq"oL.MK1
v zYn?QC
v qCPXZ]DsDMsz
v zI(f
IBM Marketing Operations C'8O v n?-m
v 4bhF&
v 1SJDP!*z-m
v hF#e"m%"XTMH?
v (FC'gf
v (eC'CJ6pM2+
v 5VI!&\
v dCMwE Marketing Operations
IBM Marketing Operations \m18O v n?-m
v IT \m1
v 5VKJ
v 4(P!*zn/
v F.L7
v 5V Marketing Operations k Cam-
paign D/I
v 5V Marketing Operations k IBM
Digital Recommendations D/I
IBM Marketing Operations k IBM /I
8Ov n?-m
v P!*z4P(R
v 1z-m
v KbPXB53&\DE"
v P?Q*JbMd(=(
IBM Marketing Operations "P5w 9C Marketing Operations DNNK
v 20 Marketing Operations
v dC Marketing Operations
v }6= Marketing Operations DBf
>
IBM Marketing Operations 208O v m~5VKJ
v IT \m1
v }]b\m1
4((F}LT+ Marketing Opera-
tions kd{&CLr/I
6IBM Marketing Operations /I#i7
T01zZ Marketing Operations P%w
oz > z7D5,;sBX
IBM<version>PublicAPI.zip D~1a)
D API JavaDoc#
v IT \m1
v }]b\m1
v 5VKJ
KbPX Marketing Operations }]b
a9DE"
IBM Marketing Operations 53#= }]b\m1
Z 1 B /Iri 7
m 2. Marketing Operations D5/OPD8O (x).
BmI}PiI,Z;PhvNq,Z~Phv8O{F,Z}Phv\Z#
g{z4PTBNq kND \Z
Z$w1h*|`E" v q!oz"Qwr/@ Marketing
Operations C'8O"\m18Or
Marketing Operations 208O:%w
oz > K3Doz
v CJyP Marketing Operations 8O:
%woz > z7D5
v CJyP IBM Enterprise Marketing
Management (EMM) z7D8O:%
woz > +? IBM EMM Suite D5
9C Marketing Operations DNNK
8 IBM Marketing Operations k Campaign /I8O
Z 2 B *zn/n?#ehF
zIT4(yh}?D*zn/n?#e#}g,zI\#{TzKPD?V`MD
*zn/4(%@D*zn/n?#e#
z&Tzh*Dm%D?v(;iO4(%@D#e#}g,g{zh*U/;,D
E"E\(e;)*zn/D?j%*,G4Xk4(;,D?j%*gSmq (TCS)#
;s,+?v TCS k;,D#eX*#kK`F,g{;)(F*zn/tTvk3
)`MD*zn/`X,G4zIT4(;,D*zn/n?#e#IT4(%@D
#eTXF!n(OD(F*zn/tT"tTT>3r0di/#
hF*zn/n?#e"m%MtT
*<Z Marketing Operations P4(Ts.0,&f.MhF*zn/n?#eT0b
)#eyhDm%MtT#
hFwLDa{G*4(DtTMm%DPm,T0PXb)tTMm%Dj8E
",}g:
v tTGJZCZ`vm%O(2m)9G%vm%O(>X)
v C'GSmrz(eDn?Pma)D}]PxP!q,9G1S*tTdkD>
v C'SZVNPh*D)<x,T0GXkZ+L7tTmSAm%1TdxPN
}/(I`-),9GXk+dhC*2,r~X2,
*zn/tTM%*tTXkG2mtT#m%tTMxqtTITG2mtT,2
ITG>XtT#
?j%*gSmqMd{m%
1!ivB,n?_PTB!n(:“**”"“K1”"“$wwL”"“zY”"“=~
”M“Vv”#g{Q20“Fq\m”#i,G4n?9_P“$c”!n(#
Z*zn/n?P,“**”!n(|(CZy>*zn/E"D;iVN#^(}%
b)y>*zn/tT,2^(Tb)tTXBEr#
g{*9C'ITdkPXn?D|`E",G4Xk4(m%,;s+b)m%m
SAn?#e#?vm%T>Z9CC#e4(Dn?PD“**”!n(rd{!n
(O#
yP*zn/n?#e<Xk_P TCS m%#d{m%*I!#
“*zn/**”?VyP*zn/n?D**!n(O<|,*zn/**?V#
*zn/**?V|,BP1!*zn/tT:
© Copyright IBM Corp. 2002, 2015 9
m 3. “*zn/**”?VOD1!*zn/tT.
BmI=PiI,Z;PP|,tT,Z~PP|,VNhv#
tT VNhv
*zn/hv D>VN
*zn/*<UZ UZVN
*zn/axUZ UZVN
*zn/?j D>VN
*zn/P/F. D>VN
*zn/2+_T |,* Campaign (eDyP2+_TDB-P
m
1!*zn/tT;aT>Z“\mhC”P“2mtT”3fOD*zn/tTPmP,
"R^(`-b)tT#
?j%*gSmq
?j%*gSmq (TCS) G|,;i$(etTDI`-xqi~#tC IBM Mar-
keting Operations-Campaign /Is,I9C?j%*gSmq#
TCS 8(}],C'XkZ*zn/n?PdkK}]TT*zn/(e?jMXF%
*#TCS OD?PT&;vtT#$(etTr1!tTD5T/+]A Cam-
paign#}b)1!tTb,z9IT+;^}?D(FtTmSA TCS#
%*XTMxqtT
TCS IT|,+]x IBM Campaign DtT(%*XT)T0vT>Z IBM Market-
ing Operations PDtT(xqtT)#
9C%*tT4m>*+]A Campaign DE"#}g,Xk+dvPm"*5Kz7
G<r(fP*|(DtT54(*%*XT#
TZ Campaign P;h*Dhv"FcM}],9CxqtT#
?j%*gSmqMm%
(}B(I`-xq"+dj6* TCS,rm%mS TCS#(m%IT|, TCS T0
d{tT#)1z+ TCS xqi~CZm%O1,||,1!D%*tT#z^(>
}1!tT#
%*tT}]D+d
C'+wL<%*4SA TCS P1,*1!tTa)D}]5T/+]A Cam-
paign#Z Campaign PD(F%*tTaT/d*IC,w**5}LP IBM Cam-
paign DQzIVN#PXQzIVNDj8E",kND6IBM Campaign C'8
O7#
?j%*gSmqM#e
?v*zn/n?#e;\|,;v TCS#
10 IBM Marketing Operations k Campaign /I8O
?j%*gSmqD1!%*tT
1!ivB,yP TCS xq<|($(e%*tT#b)tT(CZ TCS xq,"
R;aT>Z“2mtT”3fO#
BfGb)tTT*zn/n?PDC'DT>'{Dhv#
m 4. 1!%*tT.
BmI}PiI,Z;Phv%*{F,Z~Phv"<hs,"ZZ}PPPv|GDh
v#
{F
"< TCS 1Gqh*Kn? hv
%*{F G D>VN#
%*zk q D>VN#
hv q D>VN#
GXF%* G xP“G”M“q”!nDB-Pm#
XF%* q XF%*DB-Pm#
QVdL7 q !qX~,ICZ!q;vr`vL7rL7Pm#
Qsz q xP“G”M“q”!nDB-Pm#v1Z*zn/n?#
eP!qKh*sz1,E|(KP#
wL< q ;AVN,CZT>ZdP9C%*DwL<D{F#
n|;NKP q ;AVN,CZT>|,K%*DwL<Dn|;NKP
UZM1d#
5JF} q ;AVN,CZT>K%*Dn|;NKPF}(K%*
P@P\Zj6DF})#
KP`M q ;AVN,CZT>|,K%*DwL<Dn|;NKP
DKP`M(zzrbT;wL<"V'rwLr)#
mS TCS xqs,I`-“tTT>{F”"“hv”Mw%*tTD3)d{XT#;\
`-TBtTD$(e5:
v tT`p
v tT`M
v tTZ?{F
v tTT>{F
v tT}]bP{F
v I4TBnVi
v m%*X`M
v XbP*
hFL7#e
g{QtCL7/I,G4zITZ Marketing Operations P4(L7#e,T8<C
'4(L7#*9CL7#e,z&WHhF#e,;s4(C49(b)#eD(
FL7tTMm%#
Z 2 B *zn/n?#ehF 11
XZKNq
":PXgN\mM9CL7D|`E",kNDkT\m1MC'D Campaign 8O#
}L
1. 1z<8*<4(L7#e1,k!qhC > *zK*hC > #edC > #e#
2. jI“L7#e”?VPD!n#
3. ITS Campaign P<kNN$HfZDL7#e"tT"L7"L7PmML7D
~P#
|( IBM Digital Recommendations `pZ IBM Marketing Operations P,\m1ITdCL7#e,Tnd9C IBM Digi-
tal Recommendations D`p}]#
*<.0
w\ Marketing Operations D~qwXkQtCrXx,S#C'Sb)#e4(L7
1,ITSPmP!qM'Kj6r`pj60{F,x^hTV/==dk#
ZL7#eP5VK&\:
}L
1. !P9CL7/I4!r#
2. * Digital Recommendations a) URL#
":ZC'SK#e4(L75}.s,kp|Dya)D URL#
3. 8(M'Kj6:ITdk5;sxPmS,r_ITSH0(eDPmP<k
5#kND:(eM'zPm;#
a{
1C'STK==dCD#e4(L71,ITSza)D5PmP!qM'Kj
6#;s,+1SS Digital Recommendations Pnd!(M'KD`p{FMj6D
Pm#
(eM'zPm
Marketing Operations C'gfa)`vPmrX~,\m1IT9C(F!nT|Gx
PdC#
XZKNq
":PXy(ePmD|`E",kND6IBM Marketing Operations \m18O7P
PX“(ePm!n”DBZ#
*(eI IBM Digital Recommendations 5V}Z9CDM'zj6M{FDPm,k
jIBP=h#
}L
!qhC > Pm(e > Coremetrics M'z#
12 IBM Marketing Operations k Campaign /I8O
hFtT
C'I*n?dkD?vE"n?Z#ePD!n(O<P;v`&DtT#
XZKNq
*+E"|(Z*zn/('(f"%*('(frL7('(fP,k7#I`&
DtTU/CE"#CE"I*zn/tT"%*tTrL7tT+]= Campaign#
*zn/n?#eIT|(TBtT`p:
}L
v TZ Marketing Operations P9CDE"(T>Zxqb?Dm%O),k9Cm%
tT#
v TZvZ Marketing Operations P9CDE"(T>Zxq(|( TCS xq)Z?
Dm%O),k9CxqtT#
v TZk Campaign 2mDE"(T>Zxqb?Dm%O),k9C*zn/tT#
v TZk Campaign 2mDE"(T>Z TCS xqZ?Dm%O),k9C%*tT#
v TZ9/IKL7D53,9CL7tT4U/L7E",Tck Campaign 2m#
+9CtTDL7"<= Campaign 1,L7tT+k Campaign ,=#
v *i4r(e2mtT,k!qhC > Marketing Operations hC > #edC >
2mtT# zIT4(yP*zn/"%*ML7FvtTtT4w*2mtT#g
{m%tTMxqtTvk%vm%`X,G4IT+b)tTw*>XtT4
(;g{F.Z`vm%O9Cb)tT,G4IT+b)tTw*2mtT4
(#
":^(`-j<1!tT,"R“2mtT”3fO;aPvb)tT#}g,1
!%*XTT>ZyP?j%*gSmqP,+“2mtT”3fO;aPvb)t
T#
*zn/tT
1 IBM Marketing Operations M Campaign Q/Is,zaZ Marketing Operations P
4((FD*zn/tT#yP*zn/tTy*2m,z9C Marketing Operations +
|GmS=9I*zn/n?#eDm%#
1C'y]|((F*zn/tTD#e4(*zn/n?DQ4S*zn/1,+
Z Campaign P4(`&DtT#ZC'4(4SD*zn/s,g{C'|D{GZ
*zn/tT4(DVNPdkD}],G4{GXk|B*zn/E\+BE""
MA Campaign#zIT9C*zn/tThvMm%hv(*C':h*ZD)VNP
|B*zn/#
%*XT
%*XTG*Z?j%*gSmqP9Cx3dA IBM Campaign D IBM Marketing
Operations tT#Marketing Operations |(Z?v TCS Py|(D;i1!%*XT#
z9ITZ Marketing Operations P4((F%*XT#1C'*y]|((F%*X
TD#e4(D*zn/n?4(4SD*zn/1,Z Campaign PaT/4(`&
D%*XT#
Z 2 B *zn/n?#ehF 13
L7tT
1tCKL7/Is,Z Marketing Operations Paa);ij<L7tTTk Cam-
paign PDj<tT`T&#z9ITZ Marketing Operations P4((FL7tT#
yPL7tTy*2mDtT#
*9CL7tT,k!qhC > Marketing Operations hC > #edC > 2mtT#
j<L7tT:
BmP>tCKL7/ID Marketing Operations 53Pa)DL7tT#
m 5. j<L7tT
tTT>{F tTZ?{F * tT`M
=y l&Uk AverageResponseRevenue Jp
~@ ~@ %!
~@`M ChannelType %!
?L7I> CostPerOffer Jp
4b URL CreativeURL 4b URL
z'UZ EffectiveDate UZ!q
X9UZ ExpirationDate UZ!q
=ZVx1d ExpirationDuration !c
DPI> FulfillmentCost Jp
;%cj6 UACInteractionPointID !c
;%c UACInteractionPointName D> - %P
L7L(I> OfferFixedCost Jp
*ZtCL7/ID Marketing Operations 53P,tTZ?{FT+!4V8D>f
"#
L7tTP*!n:
\m1+L7dk<kAm%1IT!qdP*"a)1!5#
L7tTDP*!nG:
v N}/,4m>CtTGC'gfPDXhVN#C'ITS\1!5ra);,
D5#
v 2,,4m>CtTGC'gfPDI!VN#C'ITS\1!5"a);,D
5r+CVNtU#
v ~X2,,4m>CtTM5;rC'T>#Z(fPIT|(~X2,tT0d
5#
b)P*!nkzZ Campaign PIICDL79C==`T&#PXb)!nD|`
E",kND6IBM Campaign \m18O7#
*(em%PL7tTDP*(+tT<kACm%1,!q2,tT"~XtTr
N}/tT),k%wtTD{F"%w >>#
14 IBM Marketing Operations k Campaign /I8O
4b URL L7tT:
“4b URL”G8r}VJz(}g,z7Uj"7FNs"P!P?D5rD5#e)
D4S#1L7#e|(53a)D4b URL L7tT1,C'S Marketing Opera-
tions JzbP!q*|(Z?vL7PD}VJz#
4b URL L7tTG53a)D2mtT,|_PTBXw#
v 1\m1Z Marketing Operations P&mm%(e1,{GIT+2m4b URL t
Tw*N}/"2,r~XtTxP<k#g{4b URL *N}/tT,G4m%
(eMT&DL75}Ph*Jz5#
v 4b URL tT_PdTmDtT`M#ZC'gfP,4b URL tT`MT>*
;vVNM`X*D!q4%#C'%w!qT!qVPJzrmSJz#Jz{
FT>Z`X*DVNP#
v \m1<vr<km%rL7#e1,453M?j53yXkKPZ`,f>D
Marketing Operations O#<vM<kD~9C4b URL tTD}VJzD3vZ
?VN{F#
v \m1hC(F/(1,IT+4b URL tTw*d?4|(#{"D>T>Jz
{F#
v C'ITZYw > L7Pm3fO|(4b URL tTP#
v ZYw > L7Pm3fO,C'IT9C4b URL tT4QwL7#CQw9C
Jz{F#
v C'4(G\L7Pm1,ITZdu~P|(4b URL tT#Cu~9CJz{
F45Xa{#
*zn/"%*ML7FvtT
TZ*zn/M%*XT,;P IBM Marketing Operations M IBM Campaign PfZ
DtT`MEIC#
TZ2kL7/ID53,`,D<xa&CZL7tT,+fZTB}biv:"
<= Campaign 1,4b URL L7tTDtT`M+|D*“D>VN - V{.”#
m 6. Marketing Operations PD*zn/"%*ML7FvtT`M
tT`M *zn/tT %*XT L7tT
D> - %P X X X
D> - `P X X X
%! X X
%! - }]b X X
`! - }]b
“G”r“q” X X
!qUZ X X X
{} X X
!} X X X
uR X X X
C'!q
b?}]4
QFc X X X
Z 2 B *zn/n?#ehF 15
m 6. Marketing Operations PD*zn/"%*ML7FvtT`M (x)
tT`M *zn/tT %*XT L7tT
URL VN
%!Ts}C
`!Ts}C
<q
4b URL X
":TZ_P Single-Select-Database tT`MDtT,IBM Marketing Operations +!
qDiR5(;GT>5)+]x IBM Campaign#zITZ4(iRm17(iR5
MT>5#
TZ%z IBM Campaign PT(FtTICD“I^DB-Pm”,Z Marketing Opera-
tions P;PNN`T&DtT`M#
4(MtC2mtT
zIT9C Marketing Operations 2mtT&\44(MtC2mtT#
}L
1. !qhC > *zK*hC#
2. %w#edC#
3. %w2mtT#
yT>D3fTZ?v2mtT`py|,;v?V#
4. TZ*4(DtT,%w4( <category> tT#
+r*“B(2mtT”T0r#
5. a)5T(etT#
6. %w#f"KvT4(tT"5XA“2mtT”3f,r%w#f"4(m;vt
TT4(tT"*m;vBtTdk5#
zIT!q;,DtT`p#
7. Z“2mtT”3fO,Z?vBtTPP%wtCT9dI)Zm%O9C#
4(?j%*gSmq
zIT(}q-BP=h44(?j%*gSmq#
*<.0
Z4( TCS .0,Xk4(*|(DNN(F%*tT#%*tT3dA IBM Cam-
paign,"R;\4(*2mtT#
}L
1. !qhC > *zK*hC#
2. Z“d{!n”B,%w#edC#
16 IBM Marketing Operations k Campaign /I8O
3. Z“#ei~”B,%wm%#
4. Z“m%(e”3fO,%wB(m%# +T>“m%`-w”gf#
5. n4“m%tT”!n(,;s%w#f|D# +T>“mS*X”!n(#
6. %wB(xq# +r*“B(xq”T0r#
7. Sxq`MB-PmP,!qI`-xqS<#
8. !qG TCS 4!r#
9. n4d`!n,;s%w#f"Kv#
ZmS*X!n(O,%wT9*m%tTPm#+T> TCS xqi~#
10. *rm%mS TCS xq,Xk+dECZiZ#g{Cm%P4|,T&Cxq
Di,k%wtTijb"O/=m%hFxr,;sTdxP`&D|{#
11. Sm%*XPmP,%w TCS xqi~"+dOE=CiO#
1!%*tT+T>ZxqO#kNDZ 113D:?j%*gSmqD1!%*
tT;#
12. mS*|(Z TCS PDyPtT#zIT4PBPdP;v=h#
v <k(F%*tT,"+|GmSA TCS T4(|`P#b)P;+]A IBM
Campaign#
v 4(r<kxqtT,"+|GmSA TCS T4(|`P#b)PvT>Z
IBM Marketing Operations P#
13. %w#f"KvT#f TCS "5X=“m%(e”Pm3f#
`XEn:
Z 353D:?j%*gSmq;
k Marketing Operations 2m IBM Campaign *5Ml&}]*9C'\;+*5KMl&F}<k Marketing Operations,G4zXk+*5KF}
Ml&`M3d= Marketing Operations H?#
":Campaign +}]+]=vkT;v\Z6pD Marketing Operations,43d=
UA_ContactHistory"UA_ResponseHistory M UA_DtlContactHist 53mD\Z6p#K
\Z6pITG_PNb}?DNb}]`Mr{FD\Z|VNDNN\Z6p#
PX\Z6pDj8E",kND Campaign D5#
l&`Mf"Z Campaign }]bPD UA_UsrResponseType 53mZ#*+H?3d
=l&`M,zXkKbl&`MD{F#
3df"Z XML D~P#
+ IBM Campaign D*5KMl&F}3d= MarketingOperations H?
g{*C'\;+*5KMl&F}<k Marketing Operations,G4zXk+*5KF
}Ml&`M3d= Marketing Operations H?#
Z 2 B *zn/n?#ehF 17
XZKNq
":Campaign +}]+]=vkT;v\Z6pD Marketing Operations,43d=
UA_ContactHistory"UA_ResponseHistory M UA_DtlContactHist 53mD\Z6p#K
\Z6pITG_PNb}?DNb}]`Mr{FD\Z|VNDNN\Z6p#
PX\Z6pDj8E",kND Campaign D5#
l&`Mf"Z Campaign }]bPD UA_UsrResponseType 53mZ#*+H?3d
=l&`M,zXkKbl&`MD{F#
3df"Z XML D~P#
}L
1. Z Campaign P,y]h*^D UA_UsrResponseType mPDl&`MPmT|(
*zYDl&`M#
2. `-53}Z9CD Marketing Operations H?D~,T|(k*5KF}Ml&`
M`T&DH?#
3. 4(+ Marketing Operations H?k*5KF}Ml&`M`X*D3dD~#
4. +3dD~mS= Marketing Operations#
5. 4(*zn/#e,"SH?}]3dB-PmP!q3dD~#
a{
*5KMl&}]Q3dA9CC#e4(DyPn?DH?#
H?}]3dD~
z+(eH?T3dzD}]#
H?}]3dD~Xk9C]w*X <metric-data-mapping> M </metric-data-
mapping>#
3dD~PDB;PXk*gBy>:
<datasource type="webservice"><service-url>CampaignServices</service-url>
</datasource>
Z*X <metric-data-map> M </metric-data-map> PXk|,5JD3d#
H?
9C <metric> *X(e3dPDH?#<metric> *X;PNN5,+GXk|,S*
X <data-map-column>#<metric> *X_PBPtT:
tT hv
id H?DZ?{F
dimension-id &EC4T Campaign D5DPDv}#PSs=RxP`E#Z;PGP
0#
18 IBM Marketing Operations k Campaign /I8O
data-map-column
9C <data-map-column> *X4(e3dPD}]4(*5KF}rl&`M)#ZC
Z(e*5KF}rKl&`MD3d?jH?D <metric> *XP,Xk|, <data-
map-column> *X#<data-map-column> *X;PNN5,+G_PBPtT:
tT hv
id *3dAH?D}]4#TZ*5KF},k9C contactcount#TZl
&`M,k9C responsecount_<ResponseTypeName>#
type K5&<U* number#
mS}]3dD~
9CD>r XML `-wI4(r`-}]3dD~#Zz_P}]3dD~.s,I
T+dmS= Marketing Operations P#
XZKNq
}L
1. !qhC > Marketing Operations hC#
2. %w#edC > }]3d#
3. %wmS}]3d#
+r*“OX}]3d”T0r#
4. dk}]3dD~D{F#
5. /@A(e}]3dD XML D~#
6. %wLx#
`-}]3dD~
g{z*|B}]3dD~,G4XkH`- XML D~,;s+dXB0k= Mar-
keting Operations P#
}L
1. ZD>`-wPr*}]3d XML D~"xP|D#
2. !qhC > Marketing Operations hC#
3. %w#edC > }]3d#
4. %w*|BDD~{F#
b1ar*“|B}]3d”T0r#
5. !qD~,;s/@AC XML D~#
6. %wLx#
+a>z2GVPD~#
7. %w#fT9COBf>2GVPD~#
Z 2 B *zn/n?#ehF 19
}]3d(e
(}“}]3d(e”3f,IZ Marketing Operations PD*zn/n?k Campaign P
D*zn/.d3d}]#9C“#edC”3fOD}]3d4S4dC}]3d#
“}]3d(e”3f|,BPwP:
P hv
{F }]3dD~D{F#
`M <k*zn/H?:+ Marketing Operations n?H?3dA Campaign *
5KMl&F}#
g{z_PH0f>PD3dD~,G4I\aZ“`M”PP4=d{
5#
9C_ 9CK}]3dD#eDPm#
":z^(Z Marketing Operations P4(3dD~#I9CD>`-wr XML `-
w44(M`-XhD3dD~#
*zn/n?#e
g{ IBM Marketing Operations k IBM Campaign /IZ;p,G4*zn/n?#
e+8<C'4(*zn/n?#*zn/n?+ Marketing Operations DF.Mn?
\m&\k Campaign D*zn/*"&\xP/I#
4(n?#e1,8>#e**zn/n?#e#Z/I53P,yPBn?#e<
|(“*zn/”!n(:n4#eD“*zn/”!n(OD!n#;s,zXk8(?
j%*gSmq#g{*<k Campaign *5KMl&H?,G4zXk8(H?3d
D~#
4(*zn/n?#e
Z/I IBM Marketing Operations M IBM Campaign P,I9C*zn/n?4CJ
Marketing Operations ZD Campaign E"#
*<.0
4(*zn/n?#e.0,XkH4( TCS m%#g{z#{+(F*zn/tT
rH?3dD~|(Z#eP,kZ4(#e.04(b)tTrD~#
}L
1. !qhC > *zK*hC#
2. Z“d{!n”B,%w#edC > #e#
3. Z“n?#e”?V,%wmS#e#
4. n4“tT”!n(,;s%w#f|D#
5. %w*zn/!n(,;s!P*zn/n?#e4!r#
6. n4“*zn/”!n(ODd`VN,;s%w#f|D#
g{#{*s TCS sz,k!Ph*sz4!r#kNDZ 423D:TCS sz;#
20 IBM Marketing Operations k Campaign /I8O
7. n4#`!n(,,1#f?v!n(# PXb)!n(T04(#eD|`E",
kND6IBM Marketing Operations \m18O7PPX9(r`-#eDE"#
#e+T>Z“#e”3fODn?#ePmP#
8. %w#eD`&PPDQtC,T9dI)C'Z4(n?19C#
CZk Campaign (EDn?#e“*zn/”!n(9CK!n(IZQtC/I1dCS IBM Marketing Operations = IBM Campaign D
(E#
":C'(}#e4(n?s,;\+G*zn/#e|D**zn/#e(4.`
;):K!n(OD*zn/n?#e!nQ{C#
9C*zn/#e4(n?s,K!n(OI|DD(;!nGH?}]3dhC#
*|DNNd{!n,XkH>}9CK#e4(DyPn?#
“*zn/”!n(|,TBhC#
m 7. n?#eD“*zn/”!n(ODVN
VN hv
*zn/n?#e !qK4!rT+C#ejG**zn/n?#e"T>d{*zn//
IVN#
TCS m% !q|,?j%*gSmqDm%TCZ9CK#e4(Dn?#B-P
m|,yP|, TCS DQ"<m%#
H?}]3d XML D~,|,CZ+H?S IBM Campaign *zn/"M= IBM Mar-
keting Operations n?TxP(fD}]<#
TCS m%T>{F TZ TCS !n(OD!(m%D*T>D{F#
Vxj6 CZj6 IBM Campaign 5}DVx,ZKVxP+4(9CK#e4(
D*zn/n?`T&D*zn/#
1!5G partition1#g{ Campaign 20Z%vVxO,G4C5}7#
g{ Campaign 20Z`vVxO,G4zIT8(*CZ4(*zn/D
Vx#
I8(NN Marketing Operations Vx#7#8(z_PCJ("RQ*d
tC/IDVx#
PXhC Campaign VxD|`E",kND6IBM Campaign 208
O7#
ZksPT> TCS
!n(
!qK4!rTZ9C#eksn?1T> TCS#g{Q!{!q4!r,
G4 TCS +vZ*zn/n?(xGksP)PT>#
h*sz !qK4!rT*sT#eP4(DyP?j%*yxPsz#g{!{
!q,G4 TCS xq;aT>szPr+?szM+?\x#
":w*}6= V8.2 D;?V,TZyPQ}6D*zn/#e,+!{
!qh*sz#
PX|`E",kND Z 423D:TCS sz;#
Z 2 B *zn/n?#ehF 21
m 7. n?#eD“*zn/”!n(ODVN (x)
VN hv
+n?XT4F=
*zn/tT
!qK4!rTZC'%wjI44(*zn/n?1T/+n?E"4
F=*zn/#g{4!qK4!r,G4C'I%w+n?tT4F=
*zn/tT4S,TZ4(*zn/n?5}14F}]#1!iv
B,4!qK4!r#
+E"S Marketing Operations T/4F= CampaignIdCT/+n?E"Sn?4F=*zn/D*zn/n?#e#zIT/4Fh
v"*<UZMaxUZ,Tcz;h*dkKE"=N#
XZKNq
1z4(*zn/n?#e1,!q+n?tT4F=*zn/tT!n,T+n?
tTT/4F=*zn/#
g{4!q+n?tT4F=*zn/tT!n,T;IT(}%wn?5}44F
E"#1zZ;!qC!nDivBS#e4(5}1,+n?tT4F=*zn/
tT4Sa+n?tT4F=*zn/#
}L
1. 4(*zn/n?D5}#
2. jIn?E":hv"*<MaxUZT02+_T#
3. g{P4!q,k%w+n?tT4F=*zn/tT#
4. %wjIrB;=#
a{
9C`&Dn?XT5T/nd*zn/tT#
Marketing Operations M Campaign /I(f|Marketing Operations k Campaign /I(f|P|,`v IBM Cognos® (f,|G
i/"T> Campaign 53mM Marketing Operations 53mPDE"#
K(f|@5Z Campaign (f|,r*/I(fD“*zn/”8VP!@5Z Cam-
paign (f|PD(f#=#
/I(f|D20Hvu~
XkjITBdC=h,;sE\20 IBM Marketing Operations k IBM Campaign /
I(f|#
v Xk* IBM Campaign T0 IBM Marketing Platform hC(f#kND6IBM (
f20MdC8O7#
v Xk* IBM Marketing OperationshC(f#kND6IBM Marketing Operations 2
08O7PD:20(f;#
v Marketing Operations k Campaign .dD/IXkQjI#
22 IBM Marketing Operations k Campaign /I8O
Kb,*9/I(f|PDy>(f\;}#$w,XkzcTBu~#
v Campaign 53XkQ0kj<(F*zn/tT#
v Marketing Operations 53XkQ0ky>#e,nX*DGy>*zn/n?#e#
Kb,*zn/n?#eXk9C`&Dy>*zn/n?H?D~#
v XkZ Marketing Operations 53OtC“Fq\m”#i#
zcb)Hvu~1,kLx4P20}L#
=h 1:Z IBM Cognos 53OKP20LrzITZVP IBM Cognos 53OKP IBM 20Lr#
}L
1. ZKP Cognos Content Manager D IBM Cognos 53O,BX Marketing Opera-
tions k Campaign /I(f|20Lr#+|GBX=H0BXd{(f|20L
rD,;?<P#
2. KP IBM 20Lr#(20Lr+t/(f|DS20Lr#)
3. ZZ;vz70ZP,7#Q!P(f|!n#
4. Z Marketing Platform }]b,S0ZP,i$PXgN,SA Marketing Plat-
form 53DE"Gq}7#
5. 1(f|20LrS\"T>d20!n1,!qCZ IBM [z7] D IBM Cognos|!n#K20!na+(fi5M(f#M4F= Cognos 53#z+ZTsV/
<kKi5#
=h 2:+(fD~P<k= Cognos Connection PIBM &CLr(f;Z(f|20Lr4F= Cognos 53D9u (.zip) D~P#9
CK}LPD<r4+(fDi5D~<k= Cognos Connection P#
XZKNq
}L
1. *A IBM\ReportsPackCampaignMarketingOperations\Cognos<version-number> ?
<#
2. +(fi59uD~ (IBM Reports for Marketing Operations and Campaign.zip)
4F=CZ#f Cognos ?pi5D?<P#ZV<= IBM Cognos 73P,K;
C;Z Content Manager 53O#
1!;CG IBM Cognos 20BD deployment ?<,"RC;CZf Cognos Con-
tent Manager 20D Cognos Configuration $_P8(#}g:cognos\
deployment#
3. R= IBM\ReportsPackCampaignMarketingOperations\Cognos<version-number>\
CampaignMarketingOperationsModel S?<#
4. +{vS?<4F=KP Cognos Framework Manager "R Framework Manager I
TCJD53ODNN;C#
5. r* Cognos Connection#
6. Z6-3fP,%w\m Cognos Z]#
Z 2 B *zn/n?#ehF 23
g{QXU6-3f,"Z Cognos Connection C'W!nP+dYN*t#
7. %wdC!n(#
8. !qZ]\m#
9. %w$_8ODB(<k4% #
10. 1zp=jIB(<kr<1,kq-TB<r:
a. !qZH0}LPQ4FD(fi5#
b. Z+2D~PZ]PmP,!qyP!n,dP|(m~|>m(6+D~
P)#
c. g{z;#{C'CJm~|0du?,k!qZ<k.s{C#g{*Z9
(fI) IBM &CLrC'9C.0Tb)(fxPbT,k4PK=h#
=h 3:tC(fPDZ?4SIBM EMM &CLr(f_Pj<4S#*94S\;}#$w,zXkdC IBM
Cognos Application Firewall#9XkZ IBM EMM &CLr(fD Cognos }]#M
PdCX(r URL#
XZKNq
":K=hTZ eMessage (fxT;GXhD#
}L
jIBPNqTZ IBM EMM &CLr(fD Cognos }]#MPdCX(r URL:
1. Z Cognos Framework Manager P,/@=zQ4F= Framework Manager ?<a
9PD <productName>Model S?<"!q .cpf D~#}g,CampaignModel.cpf#
2. !qN}3d > 73#
3. R|%w73,;s!q`-(e#
4. ZX(r URL ?VP,!q5VN#`-~qw{FMKZE,Tc|GTZ IBM
EMM 53G}7D,"9 URL Dd`?V#V-y#4U<(,wz{|(r
{#
}g,TZ Campaign:
h t t p : / / s e r v e r X . A B C o m p a n y . c o m : 7 0 0 1 / C a m p a i g n /
redirectToSummary.do?external=true&
}g,TZ Marketing Operations:
http://serverX.ABCompany.com:7001/plan/callback.jsp?
5. #f#M""<m~|:
a. Z<=wP,9*#MDm~|Zc#
b. R|%wm~|5}"!q"<m~|#
24 IBM Marketing Operations k Campaign /I8O
=h 4:i$}]4{F""<+#MS Framework Manager "<= Cognos Z]f"b1,Z#MP8(*(fD
}]4D{FXkkzZ Cognos Connection P4(D}]4D{F%d#Xki$}
]4{FGq%d#
XZKNq
g{9CDG1!}]4{F,G4b)}]4{F%d#g{9CD;G1!}]
4{F,G4XkZ#MP|D}]4{F#
}L
jITBNqTZ#MP|D}]4{F:
1. Z Cognos Connection P,7(z4(D}]4D{F#
2. Z Framework Manager P,!qr*n?!n#
3. /@=zQ4F= Framework Manager ?<a9PD <productName>Model S?<
"!q .cpf D~# }g,CampaignModel.cpf#
4. 9*}]4u?"li}]4D{F#i$b){FGqkzZ Cognos Connec-
tion P*b)}]48(D{F%d#
a. g{b){F%d,G4zQjIK}L#
b. g{b){F;%d,k!q}]45}"ZtT?VP`-{F##fzy
wD|D#
5. +m~|"<= Cognos Z]f"b
=h 5:dC IBM Cognos &CLrD@p=Z IBM Cognos ~qw&mks.0,IBM Cognos Application Firewall +HVv"i
$ks#** IBM EMM dC IBM Cognos Application Firewall,zXk8( IBM
EMM 53w*P'rrwz#
}L
jITBNq4* IBM EMM dC IBM Cognos Application Firewall
1. Z“Cognos Configuration”0ZP,!q2+T > IBM Cognos ApplicationFirewall#
2. Z“P'DrrwztT”0ZP,dk}ZKP Marketing Platform DFczDj<
wz{(|(FczDrMKZ)# }g:
serverXYZ.mycompany.com:7001
*c:g{z_PV<= IBM EMM 73,rXkT{OBPu~D?;(Fcz
<jIOv=h:20Ka) Cognos (mD IBM EMM z7#
}g,Marketing Platform"Campaign M Marketing Operations a)(f#
3. #fdC#
4. XBt/ IBM Cognos ~q#
Z 2 B *zn/n?#ehF 25
=h 6:*&CLr}]b4( IBM Cognos }]4IBM Cognos &CLrh*T:D}]4,b)}]46p IBM EMM &CLr(f
D}]44#
XZKNq
IBM EMM (f|Pa)D IBM Cognos }]#MQdC*9CBmPx(D}]4
{F:
m 8. Cognos }]4
IBM EMM &CLr Cognos }]4{F
Campaign CampaignDS
eMessage eMessageTrackDS
Interact TZhF1}]b* InteractDTDS
TZKP1}]b* InteractRTDS
TZ'0}]b* InteractLearningDS
ETL }]bD InteractETLDS
Marketing Operations MarketingOperationsDS
Leads TZ}]/Pm* LeadsDS
Distributed Marketing Distributed Marketing }]bD CollaborateDS
M'}]bD CustomerDS
Campaign }]bD CampaignDS
q-TB<r4* IBM &CLr}]b4( Cognos }]4:
v 9C Cognos Connection D“\m”?V#
v 9C Cognos }]4mPT>D1!}]4{F#by,zMIT\bXkd|}]
#M#
v z!qD}]b`MXkk IBM &CLr}]bD}]b`M%d#9C Cognos D
5Mozwb47(ndX(Z}]bDVND==#
TZ Campaign M eMessage,`&D}]b* Campaign#
v 7#j6 IBM EMM &CLr}]b"R|;G Cognos Z]f"b#
v dCG<?V1,k!q\k!nM4( Everyone iIT9CDG<!n#
v ZG<?VP,k8( IBM EMM &CLr}]bC'DC'>$#
v iD Cognos }]4m,7#4(z}ZdCD(fD}]#MyhDyP}]4#
}g,IZ Interact D(f}];Z}v}]bP,yTzXk*?v}]b4(%
@D Cognos }]4#
v g{ Campaign 53_P`vVx,k*?vVx4(%@D}]4#}g,g{*
`vVxdCK Campaign M eMessage,k*?vVx<4(;v%@D Cam-
paign M eMessage }]4#
v (}9CbT,S&\,i$GqQ}7dC?v}]4#
26 IBM Marketing Operations k Campaign /I8O
PXdC Cognos }]4D|`E",kND6IBM Cognos \mM2+T8O7M
Cognos *zoz#
Z 2 B *zn/n?#ehF 27
28 IBM Marketing Operations k Campaign /I8O
Z 3 B Z/I73P4(*zn/
1 Marketing Operations k Campaign /I14(*zn/D$wwL|,TBNq#
XZKNq
Zm`i/P,4(P!*zn/yhDNqI`K2,Nk#
}L
1. 9C`&#e4(*zn/n?#
y]zDmI(,zIT1S4(n?,2ITksn?"H}S\Cks#
2. n4n?!n(O1YDNNE"#
3. *n?4(y4SD*zn/#
jIK=h.s,+T>5V/f.4% ( ),byzMITZ*zn/n?0
dy4S*zn/.d44/@#
4. jI TCS,T**zn/(eXF%*M?j%*,T0*?j%*(eVdDL
7#
5. + TCS "<A Campaign#
6. **zn/4(wL<,,1+ZwL<P4(D%*4SA TCS P(eD`&
?j%*MXF%*#
7. I!: g{h*xP TCS sz,G4bTwL<TzI%*F}#
8. I!: g{h*xP TCS sz,G4S TCS P|B%*4,T)sD#
9. I!: g{h*xP TCS sz,13v%*DyPE"(}g,F})<OJ
1,G4Z TCS PszC%*(P)#
10. I!: g{h*xP TCS sz,G4X44P"< TCS "|B%*4,D}L,
1=QszwL<y9CDyP%**9#
11. 1KPwL<yhDyP TCS P<<8Mw1,nU"< TCS#
12. **zn/t/zzwL<KP#
/I53PD*zn/n?
g{Q+ IBM Marketing Operations 53k IBM Campaign /I,G4IT4(*z
n/n?#
*zn/n?+U/PX*"P!*zn/M(} Campaign KPC*zn/DE"#
*zn/n?IT|,ICZn?DNN&\,|(Sn?#*zn/n?9|,_
P?j%*gSmqD TCS !n(,T0“**”!n(D=S“*zn/**”?V#
Z*zn/n?P,I9n?D*zn/"L7"*5Kz7G<Ml&z7G<}
]k Campaign ,=#
© Copyright IBM Corp. 2002, 2015 29
n?zkM*zn/zk
4(*zn/n?1,Xk8(n?{FMzk#+9Ckz%w4(y4SD*z
n/<jTZ IBM Campaign P4(*zn/1y9CD*zn/{FMzk`,D{
FMzk#
CzkZ IBM Marketing Operations M IBM Campaign P<Xk(;#g{z|Dz
k,G4Z4(r#fn?.0,53+liCzkD(;T#
4(n?
zITSn?#e4(%vn?#zD\m1+hCM,$n?#e#9IT(}4
Fn?"Fwn` 99 vn?K!rTn?ksxPl&44(n?#
*<.0
4(n?1,k"bTBP*#
v *4(n?,Xk_P`&D2+mI(#
v 4(n?1,zGCn?DyP_#
v ITrn?mSd{ESI1,dP3)I12ITw*n?yP_#
}L
1. !qYw > n?#
2. %wmSn? ( )#
3. *n?!q#e#
IBM Marketing Operations \m1*zDi/hC#e#*CJNN IBM Market-
ing Operations k IBM Campaign /I&\,zXk!qQdC**zn/n?#
eD#e#
4. %wLx#
5. 9C“mSn?”r<*n?VNa)5#
6. #fn?1,53+i$yPXnVNGq<_P5#|9a(}ZIC1S#e
a)1!54jII!VN#*#fn?,k9CTB3v!n#
v %wjI#+T>Bn?D“**”!n(#
v %w#f"4F#53+#fu<n?,"9C`,DE"44(m;vn?#
+T>X4n?D“**”!n(#zITy]h*4`-X4n?0d{VND
1!{F,;s#fCn?#
v ZNb3fO%w#f"5XAPm#b1,+T>“yPn?Mks”3f#
a{
+*B4(Dn?a)4,“4t/”#*9CCn?4U/M2mE",&|Dd4
,#kNDZ 313D:t/n?;#
n?PD!n(y]y9CD#exPy;,#dMn?|,BP!n(:
v **
v K1
30 IBM Marketing Operations k Campaign /I8O
v _T
v $wwL(Nq"oL.MszD2E)
v zY(QCMJ4)
v KP4v(n?`S)
v =~
1 IBM Campaign k Marketing Operations /I1,*zn/n?9|,“?j%*g
Smq”!n(#
“mSn?”r<PD3)!n2a0ln?D!n(Z]#g{\m1dCK$ww
L#eV',G4VN!nI\|(“$wwL”!n(DX(#e#}g,#eIT
y]z!qK1SJ~9GgSJ~w*~@4Tn?9C;,D$wwL#
t/n?
zIT(}|D4,4t/n?#!q*dt/n?#
XZKNq
zITt/T:DNNn?:
v z4(Dn?
v zZS\n?ks14(Dn?
v +zw*yP_Dn?
9IT;Nt/`vn?#PX|`E",kNDZ 333D:|D`vn?rksD
4,;#
}L
1. *Azk*t/Dn?D“**”!n(# !qYw > n?#%wYw<j,"!q
;v|(&Z“4t/”4,Dn?DS<(}g,RDn?)#
2. %w|D4,,;sSK%P!qt/n?rt/_P"MDn?#
3. I!: g{z!qt/_P"MDn?,kdk"M,;s%wLx#
a{
n?4,|D*“}ZxP”#t/n?.s,yPn?Nk_<IT&mwTDQV
dNq#
“*zn/**”?Vn?D“**”!n(D“*zn/**”?V(ekKn?D*zn/PXDy>E"#
VN hv
*zn/hv dk*zn/Dhv#
*zn/*<UZ *zn/D*<UZ
zITV/dkUZr%wB-}7TT>ISP!qUZDUz#g{
CVN|,UZ,G4zIT%wr0rrs}7T|DUZ#
g{KVN*U,G4z^(4(4SD*zn/#
Z 3 B Z/I73P4(*zn/ 31
VN hv
*zn/axUZ *zn/DaxUZ
zITV/dkUZr%wB-}7TT>ISP!qUZDUz#g{
CVN|,UZ,G4zIT%wr0rrs}7T|DUZ#
g{KVN*U,G4z^(4(4SD*zn/#
*zn/?j dk*zn/D?j#
*zn/P/F. dk*zn/ytDP/F.#
*zn/2+_T S* Campaign (eDyP2+_TDB-PmP!q2+_T#
IT!qNN_T,49zZC_TP;PNNG+2^A#g{zT*
zn/ICKms_T,G4|+TZJODC';IS#
g{48(2+_T,G4+^(4(4SD*zn/#
4(ksg{z;_84(n?D(^,G44(n?ks#
*<.0
1z4(n?ks1,k"bTBP*:
v zXk4(ks,;sa;ks#
v zXk_P`&D2+mI(#
v ZSU=S\ks.s,CSU=c5PCn?#(zGks_#)
XZKNq
4(ks1,yjIr<PD3fy]*4(Dn?D`MPy;,#dMks|,
BP?V:
v PXksD**E"
v zYE"
v w*ksD;?VD=~
}L
1. !qYw > n?#
2. %wmSks ( )# “mSks”T0r+r*#
3. *ks!q#e#
\m1+hCkzDi/ICDn?`MT&Dn?#e#*ks9C IBM Mar-
keting Operations-IBM Campaign/I&\Dn?,Xk!q*zn/n?#e#
4. %wLx#
5. 9C“mSn?”r<*n?VNa)5# ?vks<+7(sD"XB]brsz
CksDSU=#g{!qD#eJmb)^D,G4z9IT4PTBYw:
v mSSU=#
v |DSU=G+#
32 IBM Marketing Operations k Campaign /I8O
v |Dl&DVx1d#
v |DCZ7(ksSU=MszD3rDrPE#
v 8(Gqh*l&#
6. #fks1,53+i$yPXhVNGq<_P5#|9a(}ZIC1S#e
a)1!54jII!VN#*#fks,k9CBPdP;v!n:
v %wjI#
v %w#f"4F#53+#fu<ks,"9C`,DE"44(m;vks#
*X4ksT>D“**”!n(:y]h*`-*1>Md{VNa)D1!{
F,;sY#fCks#
v ZNb3fO%w#f"5XAPm#
7. +ksa;xZ;;sD_#
v g{zQ4(%vks,G4Z“**”!n(O%w|D4,,;s!qa;k
s#
v g{Q4(`vks,kg:|D`vn?rksD4,;Pyva;b)k
s#
a{
1ns;;XhDSU=szkss,IBM Marketing Operations +4(n?#
|D`vn?rksD4,IT,1|D;vr`vn?rksD4,Ta_'J#
XZKNq
|DXkzcTBHvu~;g{;zc,G4+T>;u/f{",hvI\DJ
b#
v z!qDB4,XkTz!qD?vn?<P'#
v *xP4,|D,zXk_P`&mI(#
v *S\r\xks,zXk*z!qD?vn?Dsz_#
zD\m1ITZ IBM Marketing Operations PhC1wL4,"zDd1rwLDy
P_MI1"M/(#
}L
1. !qYw > n?#
2. %wYw ( ),;s!qyPn?Mks#
3. !q;vr`vn?#
":IT!q`v3fODn?#+G4,|D+v&CZ1z!qB4,1}Z
i4D3fO!(Dn?#
4. %w|D4,,;sSK%P!q;V4,T&CZyP!(n?# zITZ,P
r;,"MDivBxPs?V4,|D#
v g{!q;,"MDB4,,G4 Marketing Operations aZz%wKB4,1"
4|D4,#
Z 3 B Z/I73P4(*zn/ 33
v g{z!q_P"MDB4,,kdk"M,;s%wLxT&CB4,#
IBM Campaign Ts{PDXbV{3)XbV{ZNN IBM Campaign Ts{Py;\'V#Kb,3)Ts9_PX(
|{^F#
":g{z+Ts{+]=}]b(}g,g{z9C;v|,wL<{FDC'd
?),G4Xk7#Ts{v|,IzDX(}]by'VDV{#qr,z+U=
}]bms#
4(y4SD*zn/
XkH8(*zn/n?PD*zn/*<UZ"*zn/axUZM*zn/2+
_T,;sE\*Cn?4(y4SD*zn/#
*<.0
zZ Campaign PXk_8“4(*zn/”(^E\4(y4SD*zn/#
XZKNq
":ZyD~PP4(K4S= Marketing Operations n?DyP*zn/#
%w“4(y4SD*zn/”<jDC'Z Campaign PaT/I*C*zn/DyP
_#^(|D*zn/yP(#y] Campaign PD2+TdChC,yP(ITZh
X(mI(#
*4(y4SD*zn/,kjIBP=h#
}L
1. !qYw > n?#
2. %w**d4(*zn/Dn?# +T>n?“**”!n(#
3. %ws`$_8PD4(y4SD*zn/<j ( )#
a{
Campaign PD4(D*zn/MNN2mE"(} TCS PDE"b)+T/"<A
Campaign#
4(*zn/.s,4(y4SD*zn/<j+|D*|B*zn/<j (
)#5V/f.4% (
) +T>Zn?!n(DR`#%wC4%I/@A*
zn/,YN%wI5XAn?#
|By4S*zn/
;*zZ TCS b?|DVND5,MXk|By4SD*zn/#
34 IBM Marketing Operations k Campaign /I8O
*<.0
zXkZ Campaign P_P“`-*zn/”(^E\|B*zn/#
XZKNq
1zZ TCS b?|D*+d}]+]= Campaign DVND51,Xk|By4SD
*zn/#1!ivB,b)VN;Zn?“**”!n(D“*zn/**”?V#zD
#e4(_I\Zd{!n(OQ-4(Kd{VN,b)VND}]2+]= Cam-
paign#gPIJ,kI/#e4(_#
":"< TCS 1,a+ TCS PD}]"MA Campaign#
*|By4SD*zn/,kjIBP=h#
}L
1. r*y4SD*zn/D*zn/n?#
2. Z**!n(O,%w|B*zn/<j ( )#
?j%*gSmq
IZ?j%*gSmqP**zn/(eyP?j%*MXF%*T0VdL7#
TCS Xk|,{v*zn/DyP%*(e#
*zn/PD`vwL<IT4SA TCS PD`v%*,+G;\+?v TCS P4
SA;vwL<%*#}g,zI\*(}gSJ~;6D*zn/DZ 1 V(eK%
*,"*(}tPPD;6DZ 2 V(eK;,D%*#ITZ;,DwL<P5VZ
1 VMZ 2 V,+G,g{%*m>=vwL<PD,;i\Zj6,G4b)%*I
T2mtT5(}g,%*zk)#
Z%*{FMGq*XF%*PP,?;P<Xk_P5,qr+;a#fCP#g
{;a)%*zk,G41z"< TCS 1+T/zI;v%*zk#g{za)zk,
G4|Xkzc C a m p a i g n PdCD%*zkq=*s#g{+
allowDuplicateCellCodes dCN}hC* FALSE,G4%*zkXkZwL<P(;#
g{>} TCS P3vPD%*zk,;sXB"< TCS,G4 Campaign +*CP4
(%*zk#%*MwL<.dDNNVP4S<+VxfZ#
TCS GI`-xq,rKzIqZNNd{I`-xqPxPdk;yZdPdk}
]#IT4F"3y TCS P#
;P1zZ TCS O%w"<.s,T TCS ywDmSr|DEaT>Z Campaign
P#
g{>}4SAwL<%*DP,;sXB"< TCS,G44SAC TCS PDNNw
L<%*<+d*44S4,,+;a*'NN}]#g{C%*G*5KwL(“t
PPm”"“J~Pm”r“E/”wLr)Ddk,G4XkH+CwL<%*4SAd
{ TCS P,;sE\Tzz==KPwL<#
`XNq:
Z 163D:4(?j%*gSmq;
Z 3 B Z/I73P4(*zn/ 35
Z 533D:QtCL7/I1+VdL7ML7PmVdx%*;
Z 503D:Z/I53P4(L7;
Z 523D:QtCL7/I1\mL7;
Z 513D:QtCL7/I1\mL7#eMtT;
Z 383D:"< TCS;
xq`-==
T`-==&mxq1,ITmSP">}PM`-VP}]#Z%v`-a0P,
g{z_8`&DmI(,G4IT4PyPb)Nq#
mI(
Xk_PTBmI(E\&mxq#g{h*oz,k/J\m1#
v *mSP,zXkT_PxqD!n(_8“i4!n(”"“`-!n(”"“`-x
q”M“mSxqP”(^#
v *`-P,zXkT_PxqD!n(_8“i4!n(”"“`-!n(”M“`-x
q”(^#
v *4F"3yP,zXkT_PxqD!n(_8“i4!n(”"“`-!n(”M“
`-xq”(^#
v *>}P,zXkT_PxqD!n(_8“i4!n(”"“`-!n(”"“`-x
qP”M“>}xqP”(^#
Qx(}]
53ah9z`-m;vC'}Z`-DP#TZ*zn/n?PD?j%*gSm
q,+x({vxqTxP`-xGx(%@DxqP#
^)z7
Marketing Operations +#fxqDsFU>#CsFU>|,C'j8E"M#fCU
>D1d#KE"Z“Vv”!n(Oa)#
mSxqP
Z`-a0Zd,ITmS;vr`vxq}]P#
*<.0
*mSP,Xk_P|,xqD!n(Di4!n("`-!n(MmSxqPmI
(#
k7#yPXhDPZ10xqS<P<IS#qr,1z"T#fBP1+SU=
ms#
XZKNq
k"bTBP*:
v mSPs,g{4#f$wMk*3f,G4 Marketing Operations arz"v/f#
36 IBM Marketing Operations k Campaign /I8O
v BmSPDyP%*+*UW,r9Cm%(eZd8(D1!}]nd#
v g{zZmSP.0!q`P,G4+Zy!qDisfmSBP#
v g{Z#f.0mS`P,G4yPBP<Xk(}i$,qr+;a#fNNB
P#
v g{ZmS}]1~XXhP,G4"T#f1+SU=ms#Xk9yPXhP
<I{,;sXTmS}]#
v 1z#fB}]1,BmSDPD;CI\a|D;wPD3r!vZxqDEr
P#
*+3PmS=xq,kjIBP=h#
}L
1. /@A*|BDxq#
2. %w`-#
3. !q;ZBPyZ;CO=DP,;s%wmSP#
Marketing Operations +Zy!PB=mS;P#
":g{z4!qP,G4a+BP7S=103f)2#
4. %wBPPDUVN,;sdkr!q5#
5. %w#f#
`-xqP
Z`-a0Zd,IT`-;vr`vxq}]P#
*<.0
*`-P,Xk_P|,xqD!n(Di4!n("`-!n(M`-xqPmI
(#
XZKNq
":z^(`-m;vC'}Z9CDNNP#
*`-xqP,kjIBP=h#
}L
1. /@A*|BDxq#
2. %w`-TSi4==|D*`-==#
3. /@A|,*`-D}]D3f,;sZNbVNP+wT|DCVND5#
+kT!(VNDX(}]`MT>;v`-w#}g,g{!qUZVN,G4
+T>UZ!!w#
4. %w#fT#fzD$w"5X=“i4”==#
>}xqP
Z`-a0Zd,IT>};vr`vxq}]P#
Z 3 B Z/I73P4(*zn/ 37
*<.0
*>}P,Xk_P|,xqD!n(Di4!n("`-!n(M>}xqPmI
(#
XZKNq
@C>}P.0,53+a>z7OzD!q#
":z^(>}m;vC'}Z9CDNNP#
*>}xqP,kjIBP=h#
}L
1. /@=dP|,*>}D}]Dxq#
2. !q*>}D;Pr`P,;s%w“>}”<j#
+T>;u{",hvQjG**>}DP#
3. X4=h 2,1AQjG*>}DyPP#
4. %w#fT}%jG**>}DP# +a>}4Z9CPDyP!(P#
"< TCS*9 TCS PD%*(eML7VdI) Campaign 9C,Xk"< TCS#^[zN1
T TCS PD}]xP|B,<XkYN"< TCS,T9b)|DTZ Campaign IS#
*<.0
*"< TCS,Xk_P Campaign PD\m*zn/?j%*mI(#
TZ“%*{F”M“Gq*XF%*”P,?;P<Xk_P5,;szE\"< TCS#
g{ TCS |,4"<D}],G4"<4%j)*l+#
XZKNq
;PZQ"< TCS s,wL<E\+NN%*4SA TCS P#!\"< TCS IT
9}]I) Campaign PDwL<9C,+G;PZQsz TCS PDyP4SP.s,
E\t/wL<DzzKP#ITf1t/wL<DbTKP#
g{ TCS PD}]"z|D,G4XkYN"< TCS T|B) Campaign 9CD}
]#
g{ TCS |,P4"<D}],G4"<4%j)Jl+#
*"< TCS,kjIBP=h#
}L
1. r*|, TCS Dn?#
2. %w?j%*gSmq!n(#
3. %w"<#
`XEn:
38 IBM Marketing Operations k Campaign /I8O
Z 353D:?j%*gSmq;
Z IBM Campaign PCJ*zn/ITS Marketing Operations CJy4SD*zn/#
*<.0
v1n?Dy4S*zn/fZ1,5V4%EaT>#
XZKNq
*Z Campaign PCJ*zn/,kjIBP=h#
}L
1. Z Marketing Operations Pr*`&D*zn/n?#
2. %w“Vv”!n(R`D5V4% ( )#
|B TCS PD%*4,}]|B%*4,a+ TCS P%*DKPa{S Campaign <k= Marketing Operations
P#1z|B%*4,1,Marketing Operations +<knBDKPa{#H0KPDa
{+a*'"R^(V4#
*<.0
v1Q+;vr`v%*4SAwL<1E\|B%*4,#
Xk_P Campaign PD\m*zn/?j%*mI(E\|B%*4,#
XZKNq
|B%*4,1,Marketing Operations a+Q<kDE"CZ TCS DTB;AVNP:
m 9. T%*4,|DxPD|B
VN hv
wL< ZdP9C%*DwL<D{F#
n|;NKP |,K%*DwL<n|;NKPDUZM1d#
5JF} n|;NKPZd%*P(;\Zj6D}?#
KP`M |,K%*DwL<n|;NKPDKP`M(zzrbT;wL<"V
'rwLr)#
*|B TCS PD%*4,}],kjIBP=h#
}L
1. r**|Bd%*F}}]Dn?#
2. %w?j%*gSmq!n(#
Z 3 B Z/I73P4(*zn/ 39
3. %wq!%*4,#
wL<\m
IBM Campaign 9CwL<4(e*zn/_-#*zn/PD?;vwL<<aTf
"ZM'}]br=fD~PD}]4P;5PYw#
?vP!*zn/<AY|(;vwL<#?vwL<<AY|(;vwL#dC"
fs,SwLT**zn/4P}]Yw"4(*5KPmkG<*5T0l&z
Y#
(}ZwL<P,S;5PwL,;sKPCwL<,4I(eM5V*zn/#
}g,wL<I\|(“!q”wL,C“!q”wLQ,SA“8V”wL,C“8V”wL
Q,SA“tPPm”wL#I+“!q”wLdCIS}]bP!qyPS!Z+1Xx
DM'#“8V”wLI+G)M'8V*wv5c(}g“p”"“x”M“-”)#“tP
Pm”wLaVdL7,*g0*zn/zI*5KPm"+a{G<Z*5z7G<
P#
":*&mwL<,\m1Xk*z8(K`&DmI(#
|`E"
ZwL<{FP9CXbV{fZ;)^F#PXj8E",kND6IBM Campaign C
'8O7D=< A#
PX4(wLDj8E",kND6IBM Campaign C'8O7PD“&mwL
”M“Campaign wL”BZ#
4(wL<
IT(}4(BDwL<r_4FVPwL<4+wL<mS=*zn/#
4FVPwL<a|*!1,r*IT(}j{DwL<*<,"TdxP^DTz
chs#
*TwL<xP9l,IT9C$dCDwL<#e,TlY4(+2*zn/_-
rwLrrP#9IT#fM4Cd{Ts,}gi/"m?<"%"w"(Fj"
C'd?MIzDVND(e#
4(wL<
kq-BP8>E"TP!*zn/mSwL<#wL<7(*zn/_-#
XZKNq
":g{*4(;%=wL<,kND IBM Interact D5Tq!E"#
}L
1. Zz#{rdmSwL<D*zn/ra0P,%wmSwL<<j#
+r*“wL<tT”3f#
2. dkwL<D{FMhv#
40 IBM Marketing Operations k Campaign /I8O
":g{z;G Interact DmIC',G4ZwL<`MB,;P;v!n,4j<
z&mwL<!n#g{Q20 Interact DmIf>,G49IT!q;%=wL
<#
3. %w#f"`-wL<#
b1ar*wL<0Z,C0Zs`|,wL!Ce,%?|,$_8T0|,;
vUWwL<$wx#
4. zIT(}+wLrS!CeO/=C$wx,T+wLmS=wL<#
(#wL<T;vr`v!qr\ZwL*<,T(eM'rd{IYwDJZz
[D5e#
5. ZC$wxP+wwLTTdxPdC#
*c:ZzmSMdCwL151%w#f|D"Lx`-#
6. ,SQdCDwLT7(*zn/D$wwL
7. %w#f"KvTXUwL<0Z#
wL<DbTKP
g{z;kdv}]r|BNNmrD~,ITTwL<rV'4PbTKP#
1zTwL<rV'4PbTKP1,"bTBBn#
v bTMzzKPjI1aKP%"w#
v bTwL"V'rwL<1a&C+V\F#
v !n_6hC > bTKPhC > tCdvCZ7(bTKPZdGqzIdv#
Z9(wL<1,TwLMV'4PbTKP,byITZ"zms1TmsxPJ
OoO#kG!,ZKPrbT?vwL<.0*xP#f#
bTwL<
bTwL<1,;a+}]4kNNm#;s,zITi4wL<PNNmsD(
f#
*<.0
<UZbTQ`-wL<.0xP#f#
}L
1. T`-==r*wL<#
2. r*KPK% ,;s!qbTKPwL<#
IZwL<TbT==KP,rK;a+}]4kNNmP#
g{wLI&KP,G4?vwLaT>;v4!jG#g{"zms,wLaT
>l+“X”#
3. Z$_8P%wdP;v#f!n#
Z 3 B Z/I73P4(*zn/ 41
g{ZwL<jIbTKP.0%w#f"Kv,G4wL<+LxKP"ZjI
1#f#g{d{C'ZwL<TZKP1XBr*KwL<,G4TwL<xP
DNN|Da*'#vZK-r,ZKPwL<.0<U#fwL<#
*]#KP,kR|%wwLr"!qKP > ]#Kn#
*#9KP,kR|%wwLr"!qKP > #9Kn#
4. *7(wL<KPPGqPNNms,k%wVv!n(,"i4*zn/wL<
4,**(f#
TCS szZ/ID IBM Marketing Operations M IBM Campaign 53P,*zn/n?#eI
\h*HxP(?j%*gSmq)TCS sz,;sE\Tzz==KPwL<#g{
QZ#eO!qh*K<,G4XkHT TCS DyPPxPK<,;sE\Tzz=
=KPwL<#g{Zzz==BKPwL<RQkKwL<`X*D TCS OD;v
r`vP4sz,G4 Campaign azIms#
g{9C4!Ph*sz4!rD#e44(n?,G4TZ TCS PT%rBD%*,
^hxPsz#ZbVivB,TCS xq;aT>szP,r_+?szM+?\x#
g{*zn/;*s TCS sz,G4!{!P“h*sz”4!raZ!1d#
":1!ivB,a!{!Ph*sz#+G,}6= Marketing Operations 8.5 .s,
yP}6D*zn/#e+!Ph*sz#
<kM<v
g{Q!Ph*sz,G4<vn?1+|(QszP#
g{Q!{!Ph*sz,G4;a<vQszP,"R;a<k`%dD CSV D~#
sz%v TCS PzITpvsz TCS D?;P#49 TCS O9Pd{;)PP4<8MwT)sz,
+;*3)Pj{"}7,zMIT"4szb)P#
XZKNq
*sz TCS D%vP,kjIBP=h#
}L
1. r*|, TCS Dn?#
2. %w?j%*gSmq!n(#
3. %w`-<j#
4. +w*szDPDQszP#
+T>q/GB-Pm#
5. %wG#
6. 1zjI TCS `-1,%w#f"Kv<j#
42 IBM Marketing Operations k Campaign /I8O
sz TCS DyPPg{#ehC*h*sz,G4Xksz TCS DyPP.sE\Tzz==KPwL
<#
XZKNq
*sz TCS DyPP,kjIBP=h#
}L
1. r*|, TCS Dn?#
2. %w?j%*gSmq!n(#
3. %w+?sz#
\xszyP TCS PzIT\xsz TCS DyPP#
XZKNq
*\x TCS DyPP,kjIBP=h#
}L
1. r*|, TCS Dn?#
2. %w?j%*gSmq!n(#
3. %w+?\x#
KPwL<
zITKP{vwL<"V'rwL<PD%vwL#*KqCnQa{,Zz9(
wL<14PbTKP,TcZ"zms1zITTdxPJOoO#ZbTrKP
?vwL<.0,qX#f?vwL<#
*c:TZ|,*5wLDwL<,wL<D?NzzKP;\zI;N*5z7G
<#*Sj6D,;PmzI`v*5K,kTj6PmzIlU,;sSPm*?
vwL<KPxPA!#
":_P\mX(DC'ITCJ“`S”3f,C3f+T>yPKPwL<0d4
,#“`S”3f9a)X~4]R"V4r#9wL<KP#
KPwL<
KP{vwL<1,|yzzD}]+#fZ53mP#KP"#fwL<.s,I
Z(fPi4KPa{#
}L
1. g{*i4wL<,kr*KPK% ,;s!qKPKwL<#
g{*`-wL<,kr*KPK% ,;s!q#f"KPwL<#
2. g{wL<QKP,kZ7O0ZO%w7(#
Z 3 B Z/I73P4(*zn/ 43
4TKPD}]a#f=`&53mP#?vwLZI&KPsaT>;v4!j
G#g{"zms,wLaT>l+“X”#
3. %w#f"Kv(r_%w#fTLxxP`-)#
KPwL<sXk#fwL<,TZNN(fPi4KPa{##fwL<s,X
4KPDa{"4IC#
":g{ZwL<jIKP.0%w#f"Kv,G4wL<+LxKP"ZjI
1#f#
4. %wVv!n(,"i4 Campaign wL<4,**(f,T7(wL<KPPGqPNNms#
S*zn/<kH?
g{*zn/n?_PzY!n(,G4#e4(_Q+ Campaign PD*5KMl&
H?k Marketing Operations PDH?xP3d#IT+H?}]<k=*zn/n?
P#
*<.0
Xk_P Campaign PDVv*zn/mI(E\<kH?#
XZKNq
*S*zn/<kH?,kjIBP=h#
}L
1. /@A*<kdH?D*zn/n?DzY!n(#
2. %w<k5#
IBM Campaign H?+T>Z<k53fO#y<kDE"!vZ#e4(_(eD
H?#IBM Marketing Operations +6q"T>n|;N<kUZ,Tb?4n|;
N"BUZ1dT>ZmW?#
3. %w#f"jIT|B“zY”!n(ODH?,"XU<k53f#
B;=v24
X*1,kV/|Bz<kDH?#
/I(f
Q20 Marketing Operations k Campaign /I(f|1,+a)TB(f#
m 10. /I(f|(f
(f hv
*zn/%*Fq
HO
Cognos (f,CZT>kT?v*zn/MC*zn/P?v%*D$c
"UkM ROI E"#K(fh* Marketing Operations“Fq\m”#i#
*zn/L7(4
~@EP)FqH
O
Cognos (f,CZT>kT?v*zn/"C*zn/P?v~@MC~
@P?vL7D$c"UkM ROI E"#K(fh* Marketing Opera-
tions“Fq\m”#i#
44 IBM Marketing Operations k Campaign /I8O
m 10. /I(f|(f (x)
(f hv
*zn/L7Fq
HO
Cognos (f,CZT>kT?v*zn/MC*zn/P?vL7D$c
"UkM ROI E"#K(fh* Marketing Operations“Fq\m”#i#
Z 3 B Z/I73P4(*zn/ 45
46 IBM Marketing Operations k Campaign /I8O
Z 4 B /I53PDL7ML7#e
g{QtC/I,G4+Z Marketing Operations P4(L7,;s"<b)L7TZ
Campaign P9C#Z+L7Vdx Campaign PD%*.0,IThCb)L7#L
7yZ#e,b)#e2Z Marketing Operations P4(#
QtCL7/I1:
v IT+H0Z Campaign P("DNNL7<k= Marketing Operations P#
v C'I(}!qYw > L7(x;G Campaign > L7)44(M\mL7"L7
PmML7D~P#
v (}!qhC > Marketing Operations hC > #edC(x;GhC > Cam-paign hC > #eM(F)!n44(M\mL7tTML7#e#
v I9C Marketing Operations +L7ML7PmVdx*zn/n?D?j%*gS
mq (TCS) m%PDdv%*#
L7$wwL&\
TZtCL7/ID53,1zZ Marketing Operations P&mL71,IT9CtI
&\#
L7sz
4(r`-L71,Marketing Operations a)CZ8>L7szD4!r#;\+Qs
zL7"<A Campaign#
L74,
L7ML7D~PIT_PBP4,#
L74, (e
]e 1z4(L71,BL7D4,*“]e”#
Q"< 1L7*“Q"<”4,1,a+L75}FM= Campaign#Z Mar-
keting Operations PWN"<3vL71,53+Z Campaign P4(
CL7;sx"<+a|B Campaign PDL75}#
XB]b Q"<L7.s,M^(`-CL7#*`-Q"<DL7,C'I
TXB]bCL7,KYwa+CL7D4,|D*“]e”#;s,
C'IT`-CL7""<|D#
wO ;\+Q"<DL7wO#+L7wO.s,+4M^(9CCL
7,"R^(TdxP`-,2^(+d|D*NNd{4,#
T/zIDL7zk
Z Marketing Operations P,ITI1!zkzIw4zIVdx?vL7DL7zk#
C'^(^DL7zkzIw#ZL74(Dr<==B,#f1T/zI4!r+
T/4(L7zk#g{Q!PC4!r,G4+S Campaign zIL7zk#g{4
!PC4!r,G4+xPi$Tq!P'DL7zk#
© Copyright IBM Corp. 2002, 2015 47
L7#eT0k IBM Digital Recommendations /I(I!)g{2099C Digital Recommendations,G4zITZ Marketing Operations PdC
L7#eT/,SU8(M'KD`pj6M{F5#
ICKdC1,*ZL7P|(`p,C'S1SI Digital Recommendations ndD
PmPxP!q,x;V/dkj6E#PX|`E",kNDZ 123D:|( IBM
Digital Recommendations `p;#
Z Marketing Operations PtCL7/IQtCL7/I1,+Z Marketing Operations PxG Campaign P\mL7ML7#
e#ITZ+ Marketing Operations k Campaign xP/I1tCL7/I,r_Z9
C Campaign 4\mL7.stCL7/I#
XZKNq
L7/IG;,Z*zn//ID!n#QtC*zn//I1,9ITtCL7/
I#
*Z Marketing Operations PtCL7/I,kjIBP=h#
}L
1. 7OZ Marketing Operations PM?v`&D Campaign VxPGqQtC/I,
gZ 53D:*/I?pdCtThC;Pyv#
2. ZhC > dC3fO,Z IBM EMMB%w=(#
3. %w`-hC,;s+*zK* - L7/IhC* True#KhC+Z Marketing
Operations PtCL7z|\Z\m&\#
53liGqfZf]TJb#}g,g{ Marketing Operations PfZ_P
“creativeurl”Z?{FDtT,G4L7/I+'\Tb2GVPtTD5#Xkb
vyP(fDJb,;sE\LxxPL7/I#
4. g{ Campaign 20_P`vVx,k**tCL7/ID?vVxhCTBtT#
a. 9* EMM > *zn/ > Vx > Vx [n] > ~qw,;s%wZ?#
b. +*zK* - L7/IhC* Yes#
5. y]h**d{VxX4=h 4#
6. g{ZtCL7/I.0QZ Campaign P\mL7,G4I+b)L7D*}]M
}]<k=?vVxD Marketing Operations P#
B;=v24
ZtCL7/I.s,I9C Marketing Operations 44("`-M\mL7(|(t
CL7/I0ZCampaign P4(DNNL7)#
":\bZtCL7/I.s+d{C#
S Campaign <kL71ztCL7/I1,IT+L7*}]M}]S Campaign <k= Marketing Opera-
tions P#
48 IBM Marketing Operations k Campaign /I8O
*<.0
<kL7.0,ki$Z Campaign L7r_L7PmPw*yP_"^D_rC'}
CD?vC'Gq_P Marketing Operations X(#
*S Campaign I&<kL7}]M*}],zXk,1_P Marketing Operations M
Campaign D\mX(#
XZKNq
":kZtCL7/I.s,9C Marketing Operations 4(NNkL7`XDn?.
0"4jIK}L#
(#,v&S Campaign <kL7;N#g{<k}L'\,ki4"bvms,;s
YN*<<k}L#I&<kDL7ML7PmaZ Campaign PxPjGT@9X4
<k#/I.s,C'9C Marketing Operations 4dkyPL7*}]M}],rK
z;h*X4K}L#
":ki$GqQI&jIL7<k}L#
}L
1. !qhC > *zK*hC#
2. Z“d{!n”?V,%w<k Campaign L7#
“<k*zn/L7”3f+6YI)<kDL7#e"L7D~P"L7ML7P
m#
3. %wLx#+*<<k}L"RT>4,#zIT/@=d{3f,;s5X=“
<k*zn/L7”3fTli4,Mi4a{#
":Z Marketing Operations C'*<&mL7.0,ki$GqQI&jIL7<
k}L#
4. Z`Vx Campaign 73P,&*?vVxX4b)=h#9Ckwvd{VxX*
DC'j6G< Marketing Operations,"X4K}L#
a{
<k}La+ Campaign PfZDL7}]M*}]<k= Marketing Operations P#
<k}La+Q<kD?vn?D4,hC*“Q"<”#
":;a<kQwODL7ML7Pm#QwODL7#eaZ“Q{C”4,B<
k#
*4iNNmsr/fiv,k/@=“<k*zn/L7”3f,;s%w10/nsjID<kw5zzDms#
m 11. S Campaign <kDkL7`XDn?
Q<kDn?(43r) I\DmsMbv=8
1. L7#e v y}CDj<tT;fZ:+CtTmSA Marketing
Operations,;sXB<k#
v bbms:i4I\D-r(}g,xgJbr}]bJ
b)Dj8E",;sXB<k#
Z 4 B /I53PDL7ML7#e 49
m 11. S Campaign <kDkL7`XDn? (x)
Q<kDn?(43r) I\DmsMbv=8
2. L7D~P v fZ,{DL7D~P:Z Campaign r Marketing Opera-
tions P+VPL7D~PX|{,;sXB<k#
v 86L7D~P;fZ:bv86L7D~PDms,;
sXB<k#
v bbms:i4I\D-r(}g,xgJbr}]bJ
b)Dj8E",;sXB<k#
3. L7 v y}CDL7#e;fZ:bvL7#efZDms,;
sXB<k#
v y}CDL7D~P;fZ:bvL7D~PfZDm
s,;sXB<k#
v y}CDC';fZ:*CC'a)TZ Marketing Opera-
tions DX(,;sXB<k#
v fZ_P`,L7zkDL7(/f):Q<kCL7#
Lx,4+zk|D* Marketing Operations PD(;5#
v bbms:i4I\D-r(}g,xgJbr}]bJ
b)Dj8E",;sXB<k#
":S Campaign <kL7}]M*}]1,t/C<kDC
'aI* Marketing Operations PDL7DyP_#
4. L7Pm v 4<k;vr`vL7:bv?vL7fZDms,;s
XB<k#
v y}CDL7D~P;fZ:bvL7D~PfZDm
s,;sXB<k#
v y}CDC';fZ:*CC'a)TZ Marketing Opera-
tions DX(,;sXB<k#
v bbms:i4I\D-r(}g,xgJbr}]bJ
b)Dj8E",;sXB<k#
":S Campaign <kL7Pm}]M*}]1,t/C<k
DC'aI* Marketing Operations PDL7PmDyP_#
Z/I53P4(L7
QtCL7/I1,&Z Marketing Operations P4(L7#eML7,;s"<b)
L7TZ Campaign P9C#
XZKNq
1QtCL7/I1,BP=ha)KPX4(L7D$wwLD_6Ev#kZ Mar-
keting Operations PjIb)=h#
}L
1. k4iL7tTMS Campaign <kD#e(g{P),"y]h*hFBDL7
#e#
2. *mSBDL7tT,k!qhC > *zK*hC > #edC > 2mtT#
50 IBM Marketing Operations k Campaign /I8O
3. **zh*DtT4(m%,k!qhC > *zK*hC > #edC > m%#
4. *4(r`-L7#e,k!qhC > *zK*hC > #edC > #e#
5. %w!n(!n(,;s!qm%#
6. +L7#e"<A Campaign#
7. *y]L7#e4(L7,k!qYw > L7,%wmSL7<j,!qL7#
e,;s9Cr<44(L7#9IT4(L7PmrD~P#
8. szL7"+d"<A Campaign#9I+L7PmML7D~P"<A Cam-
paign#
9. +L7mSA*zn/n?P?j%*gSmqm%ZDdv%*#
1 Campaign Qk Marketing Operations /I1,*zn/n?+|(“?j%*
gSmq”!n(#+w TCS PDQVdL7PTQwr_/@TiRL7#
10. "< TCS#
a{
L7VQZ Campaign PIC#1C'+wL<%*4SA TCS P1,tTE"+T
/+]A Campaign#
`XEn:
Z 353D:?j%*gSmq;
QtCL7/I1\mL7#eMtT
Z/I53P,(} Marketing Operations hC(xG Campaign hC)4CJL7#e#
XZKNq
PXhFL7#eMtTD|`E",kND6IBM Campaign \m18O7#
q-TB<r4Z/I73P\mL7#eMtT#
}L
v *9CL7#e,k!qhC > *zK*hC > #edC > #e#9C“L7#e
”?VPD!n4mS"tC"`-M4Pd{#eYw#
kNDZ 113D:hFL7#e;#
v *9CL7tT,k!qhC > *zK*hC > #edC > 2mtT#9C“L7
tT”?VPD!n44(r`-(FL7tT#
kNDZ 143D:L7tT;#
B;=v24
;s,ITrm%mSL7tT,T)ZL7#eO9C#rm%mSL7tT1,
I+CtTDP*8(*N}/"~Xr~X2,#L7#eDm%9IT|(>X
r2mm%tTMxqtT,+Gb)tT0dU/D}];\Z Marketing Opera-
Z 4 B /I53PDL7ML7#e 51
tions P9C#;PIL7tTU/D}]Ea"<= Campaign#
`XEn:
Z 353D:?j%*gSmq;
QtCL7/I1\mL7
Z/I53P,zSYwK%(x;G Campaign K%)4CJL7#;s,ITq
ZG/I Campaign 53PGyjINq#
XZKNq
9I9C Marketing Operations 4+L7i/=L7D~PML7PmP#
":>}L7D~P1,9a>}CD~P|,DyPSD~P"L7ML7Pm#
":Z/:73P,+Z%vZcOTL7D~PxP|D#PXdC_Y:fTc
+TL7D~PywD|DT/4F=d{Zcx;h*XBt/53DE",kN
D6IBM Marketing Operations 208O7#
PXL7D|`E",kND6IBM Campaign C'8O7#
Z/I73P,kq-BP<r4\mL7"L7D~PMPm#
}L
v *4(L7,kjIBP=h:
1. !qYw > L7#
2. %wmSL7<j,"!qL7#e#
3. 9CCr<44(L7#
1z4(L71,IT!qQsz!n4szCL7,2ITTsxPsz#L
7<U_PTBDV4,PD;V:“]e”"“Q"<”"“XB]b”r“wO”#
4(L71,d4,*“]e”#
4. *9CL7Z Campaign PIC,XkszCL7,;s"<CL7#
v *szL7,kjIBP=h:
1. !qYw > L7#
2. %wy4SDL7{F,;s!qQsz!n#
3. IT+L7"<A Campaign#
v *"<L7,kjIBP=h:
":;\"<QszDL7#
1. !qYw > L7#
2. !PCL7T_Dr#
3. %w4,<j,;s!q"<y!L7# KYwa+L75}FMA Cam-
paign#ITZ?j%*gSmqP!qQ"<L7T)9C#
v *`-L7,kjIBP=h:
52 IBM Marketing Operations k Campaign /I8O
":Z+Q"<DL7|D*“]e”4,.0,^(`-CL7#
1. !qYw > L7#
2. !PQ"<DL7T_D4!r#
3. %w4,<j,;s!qXB]by!L7#
4. ;s,IT`-CL7""<|D#
v *+L7wO,kjIBP=h:
":;\+Q"<DL7wO#QwODL7^()+49C,"R;\TdxP
`-,2;\+d|D*NNd{4,#
1. !qYw > L7#
2. !PQ"<DL7T_D4!r#
3. %w4,<j,;s!q+y!L7wO#
v *4(L7D~P,kjIBP=h:
1. !qYw > L7#
2. %wmSD~P<j#
3. *mSSD~P,k%wy4SDD~P{F,;s%wmSD~P<j#
4. mSD~P.s,ITrdmSL7ML7Pm#Xk"<D~PE\9dZ
Campaign PIC#
v *+n?F=D~PP,kjIBP=h:
1. !qYw > L7#
2. R=*F/DL7"L7PmrD~P#
3. !PCn?T_D4!r,;s%wF/y!qDn?<j#
v *"<L7D~P,kjIBP=h:
1. !qYw > L7#
2. !PCD~PT_Dr,;s%w4,<j#
3. !q"<y!L7# KYwa+L7D~PFM= Campaign#+G,K}L;a
"<NN&Z“]e”4,DL7rSD~P#Xk%@"<b)n?#
v *4(L7Pm,kjIBP=h:
":Z Marketing Operations P,G\L7PmDi/9(wvT`-==T>#Z
Campaign P,i/9(wIC“`-”==M“i4”==T>#
1. !qYw > L7#
2. %wmSL7Pm<j#
":Xk"<L7PmE\9dZ Campaign PIC#
`XEn:
Z 353D:?j%*gSmq;
QtCL7/I1+VdL7ML7PmVdx%*
Z/I73P,9C Marketing Operations 4+L7ML7PmVdx?j%*gSm
q (TCS) PDdv%*#TCS G Marketing Operations P?v*zn/n?D;?V#
Z 4 B /I53PDL7ML7#e 53
XZKNq
":*Qwr_/@TiRL7,Z TCS &Z`-==1,+w3PD“QVdL7”
P#
"< TCS 1,1zZwL<PD*5KwLrP!qL71,b)L7+T/Vdx
%*#(}bV==,TCS %*M+4SAwL<%*#K=(F*“T%rB”\m#
*Jm“TWrO”D?j%*,kjIBP=h#
}L
1. /@=hC > dC > EMM > *zn/ > Vx > Vx [n] > ~qw > Z?#
2. + MO_UC_BottomUpTargetCells hC* Yes#
a{
":;PzZ TCS O%w"<.s,T TCS ywDmSr|DEaZ Campaign P
IS#
`XEn:
Z 353D:?j%*gSmq;
54 IBM Marketing Operations k Campaign /I8O
*5 IBM <u'V.0
g{zv=^((}iDD5bvDJb,G4s+>D8('V*5KIBg IBM <
u'VPD#*7#P'"I&XbvzDJb,k9CTB8O#
g{z;Gs+>D8('V*5,kk IBM \m1*5TKb`XE"#
":<u'V;a4r4( API E>#PX5) API L7DozE",k*5 IBM
(5~q#
*U/DE"
*5 IBM <u'V0,kU/TBE":
v PXJbTJDrLhv#
v "zJb14=Dj8ms{"#
v XVCJbDj8=h#
v `XDU>D~"a0D~"dCD~M}]D~#
v PX z7M5373DE",ITS“53{"”DhvPq!#
53E"
Bg IBM <u'V1,I\a*sza)PX5373DE"#
g{Jb;A-G<,G4IZ“XZ”3fOqCs?VK`E",C3fa)PX
Q20D IBM &CLrDE"#
IT!qoz > XZTCJ“XZ”3f#g{^(CJ“XZ”3f,ITli;Z&C
Lr20?<PD version.txt D~#
IBM <u'VD*5E"
PX*5 IBM <u'VPDD=(,kN{ IBM z7<u'VPDx>:(http://
www.ibm.com/support/entry/portal/open_service_request)#
":*dk'Vks,zXk9C IBM J'G<#KJ'Xk4S=zD IBM M'
`k#*KbPX+zDJ'k IBM M'`k`X*D|`E",kND“'VE'x
>”OD'VJ4 > Z(Dm~'V#
© Copyright IBM Corp. 2002, 2015 55
56 IBM Marketing Operations k Campaign /I8O
yw
>E"G*Z@za)Dz7M~qx`4D#
IBM I\Zd{zRrXx;a)>D5PV[Dz7"~qr&\XT#PXzyZ
xr10IqCDz7M~qDE",krz1XD IBM zmI/#NNT IBM z
7"Lrr~qD}C"GbZw>r5>;\9C IBM Dz7"Lrr~q#;*
;V8 IBM D*6z(,NN,H&\Dz7"Lrr~q,<ITzf IBM z7
"Lrr~q#+G,@@Mi$NNG IBM z7"Lrr~q,rIC'TP:p#
IBM I\Q5Pr}Zjkk>D5Z]PXDwn({#a)>D5"4ZhC'9
Cb)({DNNmI#zITCif==+mIi/Dy:
IBM Director of Licensing
IBM Corporation
North Castle Drive
Armonk, NY 10504-1785
U.S.A.
PX+VZ (DBCS) E"DmI$i/,kkzyZzRrXxD IBM *6z(?E
*5,rCif==+i/Dy:
Intellectual Property Licensing
Legal and Intellectual Property Law
IBM Japan, Ltd.
19-21, Nihonbashi-Hakozakicho, Chuo-ku
Tokyo 103-8510, Japan
>un;JC"zrNNbyDunk1X(I;;BDzRrXx:International Busi-
ness Machines Corporation“4V4”a)>vfo,;=PNNV`D(^[Gw>D9
G5,D)#$,|(+;^Z5,DPXGV("JzMJCZ3VX(C>D#
$#3)zRrXxZ3);WP;Jmb}w>r5,D#$#rK>unI\;
JCZz#
>E"PI\|,<u=f;;<7DX=r!"ms#K&DE"+(Z|D;b
)|D+`k>JODBf>P#IBM ITf1T>vfoPhvDz7M/rLrxP
DxM/r|D,x;mP(*#
>E"PTNNG IBM Web >cD}C<;G*K=cp{Ea)D, ;TNN=
=d1TG) Web >cD#$#G) Web >cPDJO;G IBM z7JOD;?
V,9CG) Web >cx4DgU+IzTPP##
IBM IT4|O*J1DNN==9CrV"zya)DNNE"x^hTzP#NN
pN#
>LrD;mI=g{*KbPXLrDE"To=gB?D:(i) JmZ@"4(DL
rMd{Lr(|(>Lr).dxPE";;,T0 (ii) JmTQ-;;DE"xP
`%9C,kkBPX7*5:
© Copyright IBM Corp. 2002, 2015 57
IBM Corporation
B1WA LKG1
550 King Street
Littleton, MA 01460-1250
U.S.A.
;*qXJ1Du~Mun,|(3)iNBD;(}?D6Q,<IqCb=fD
E"#
>D5PhvDmILr0dyPICDmIJOyI IBM @] IBM M'-i"IBM
zJLrmI-irNN,H-iPDuna)#
K&|,DNNT\}]<GZ\X73PbCD#rK,Zd{Yw73PqCD
}]I\aPwTD;,#P)b?I\GZ*"6D53OxPD,rK;#$k
;cIC53OxPDb?a{`,#Kb,P)b?G(}Fcx@cD,5Ja
{I\aPnl#>D5DC'&1i$dX(73DJC}]#
f0G IBM z7DE"ISb)z7D)&L"dvf5wrd{I+*qCDJO
Pq!#IBM ;PTb)z7xPbT,2^(7OdT\D+7T"f]TrNNd
{XZG IBM z7Dyw#PXG IBM z7T\DJb&1rb)z7D)&La
v#
yPXZ IBM 44=rrbrDyw<If1d|rUX,x;mP(*,|Gvv
m>K?jMb8xQ#
T>DyP IBM [q<G IBM (iDnBc[[,If1|Dx;mP(*#-z
LD[qI\aPy;,#
>E"|,ZU#5qYwP9CD}]M(fD>}#*K!I\j{X5wb)
>},>}PI\a|(vK"+>"7FMz7D{F#yPb){V<Gi9
D,tV5znP5J5qs59CD{VMX7kK`F,?tIO#
f(mI:
>E"|(4oTN=Dy>&CLr,b)y>5w;,Yw=(OD`L=(#
g{G*4UZ`4y>LrDYw=(OD&CLr`LSZ(API)xP&CLr
D*""9C"-zrV"*?D,zITNNN=Tb)y>LrxP4F"^D
"V",x^hr IBM 6Q#b)>}"4ZyPu~Bw+fbT#rK,IBM ;
\##r5>b)LrDI?T"I,$Tr&\#y>Lr<G“4V4”a)D,
;=PNNV`D#$#TZr9Cy>Lrx}pDNNp&,IBM ;P#pN#
g{z}Tm=4q=i4>E",G4<,MJ+<}I\^(T>#
Lj
IBM"IBM UjM ibm.com G International Business Machines Corp. Z+rm`\=
xrP"aDLjr"aLj#d{z7M~q{FI\G IBM rd{+>DLj#
Web O www.ibm.com/legal/copytrade.shtml &D“f(MLj”a)K IBM LjD10
Pm#
58 IBM Marketing Operations k Campaign /I8O
~=_TM9Cun"bBn
IBM m~z7(|(w*~qbv=8Dm~,4“a)Dm~”)I\a9C cookie r
d{<u4U/z79CivE",TcDFnUC'ei"(FknUC'D;%
rCZd{C>#cookie G Web >cI"MA/@wD}],fsI+df"ZzD
FczOw*j6zDFczDjG#Zm`ivB,b) cookie ;aU/vKE"#
g{z*9CDm~z7Jmz(} cookie r`F<uU/vKE",RG+ZBff
*z_eiv#
y]Q?pDdC,Km~z7I\9Ca0MVCT cookie,|GU/wvC'DC
'{Md{vKE"TCZa0\m"v?C'ICTrd{9CzYr&\T?
D#IT{Cb) cookie,+{C cookie ,12a}%|GytCD&\#
(} cookie M`F<uU/DvKE"I;,D\=xr`\#g{*Km~z7?p
DdC*z(w*M')a)K(} cookie Md{<uSnUC'&U/vKE"D\
&,G4z&TP0sJCZK`}]U/DNN(ID`X(Ib{,|(ZJ1
1a)(*M,bD~DNN*s#
IBM *sM'K (1) a)w7"TxD8rM'D Web >c9Cun(dP|(8r
IBM MM'KD}]U/M9C5yD4S)D4S(g~=~_),(2) f*CJ_
IBM zmM'+ cookie M8w GIF/xgEjfEZCJ_DFczO"5wK`<u
D?D,"R (3) Z(IJmD6'Z,ZM'r IBM zmM'+ cookie M8w GIF/
xgEjfEZ Web >cCJ_Dh8O.0wC Web >cCJ_D,b#
PXgN9C|( cookie ZZDwV<u5Vb)?DD|`E",kND IBM“xO
~=yw”(http://www.ibm.com/privacy/details/us/en) PD“Cookie"Web Beacon Md{
<u”?V#
yw 59
����
Printed in China