IBM Commerce_What we offer_8-4-15

IBM Commerce brings market-leading solutions for marketing, eCommerce & merchandising, customer analytics, procurement, B2B integration and payments together with deep industry exper-tise, equipping leaders to achieve business outcomes and drive shareholder value.

What We Offer

IBM Commerce

B2B Integration

CIO/VP/Director IT Chief Supply Chain Officer Enterprise/Application Architect Application Development Managers

Payments

VP/Director Payment Services VP/Director Treasury Services VP/Director Transaction Services VP/Director Retail Payments VP/Director Billing Services VP eCommerce

Procurement

Chief Procurement Officer General Counsel

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IBM Commerce: Buyers and Their Challenges

Customer Engagement

Partner and Supplier Engagement

Customer Analytics

Chief Experience Officer VP Customer Experience VP Customer Service VP eCommerce VP Marketing

Challenges:• Respond to shifting market demand and

supply variability, and gain visibility into fragmented supply chains

• Meet faster order to cash and procure to pay cycle times

• Support the safe and secure movement of data regardless of size, volume or use case

• Manage prolific partner on-boarding to support partners that lack technical capabilities

• Meet regulatory and compliance needs of industry, government and business clients

Marketing

Chief Marketing Officer VP Marketing VP Digital Marketing VP Marketing Planning

Challenges: • Understand customers and their intentions

• Deliver a consistent customer experience across all channels

• Engage customers at the right times/places

• Provide customers what they want when and where they want it

eCommerce & Merchandising

VP eCommerce VP Merchandising VP Sales Chief Experience OfficerVP Category Management VP Store Operations Director Pricing/Promotions

Challenges:• Understand customers in context including

description, attitude, behavior and interactions in real time

• Link customer understanding to execution in real time

• Understand customer activity across all channels and devices

• Understand customer buying cycles

• Benchmark against competitors

Challenges: • Generate savings and revenue growth

through procurement excellence and innovation

• Gain deeper insights into the supply chain for better cost management

• Comprehensive supplier risk mitigation

Challenges: • Effectively manage operational and

transaction risk in a real-time payments environment

• Unify multiple transaction types onto a single platform to provide a more efficient payments processing methodology

• Provide a single solution for local and global currency and large-scale payment gateway capabilities pre-integrated into online shopping and commerce solutions

• Deliver lightweight, easily integrated secure payments and billing capabilities with high levels of security and pre-integration with a wide variety of payment processors

Challenges: • Provide personalized content,

recommendations and offers

• Deliver a seamless and consistent customer experience across channels

• Navigate digital and physical channel convergence while supporting corporate goals for market/geographic expansion

• Provide customers with a cross-channel experience that gives them what they want when and how they want it

• Maintain competitive prices to maximize sales, profit and customer loyalty

IBM Commerce: Offering Areas and Capabilities

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B2B Integration

Improve efficiency and securely connect with partners and suppliers


Deliver a differentiated omni-channel brand experience across every customer interaction

Payments

Process commercial and retail transactions with greater insight to improve efficiency, visibility and compliance

Customer Analytics

Know who customers are, how they feel, and what they need

Procurement

Transform procurement to drive savings and revenue growth

Marketing

Engage customers with relevant and rewarding experiences in real-time

Customer Engagement


• Connect upstream and downstream procurement processes for greater savings, compliance and comprehensive supplier management (Enterprise Source to Pay)

• Structure more profitable contracts, accelerate the contracting process and improve compliance (Enterprise Contract Management)

• Quickly design and automate consistent digital customer experiences (Digital Marketing)

• Capture, qualify and nurture leads (Lead Management)

• Understand your customers’ behaviors including what’s happening, why it’s happen-ing, and how important it is to your business (Customer Experience Analytics)

• Collaborate across a team to design and continually improve customer experiences (Journey Design)

• Acquire and grow customer relationships across all online and offline channels (Omni-Channel Marketing)

• Dynamically serve up relevant content, offers and recommendations (Real-Time Personalization)

• Enable seamless and secure integration through automated and accelerated business processes with 100% of your business community (B2B Integration)

• Provide security, reliability and governance for the file-based interactions that connect and run your business (Managed File Transfer)

• Integrate, orchestrate and monitor financial transactions with a single platform processing of multiple payment types (Commercial Payments)

• Simplify payment acceptance and management with prebuilt, ready-to-deploy global payments solutions and services on the cloud (Retail Payments)

• Deliver a seamless and personalized shopping experience across channels, offering convenience and choice in order fulfillment (B2C Commerce)

• Deliver a digital customer experience to sell and fulfill products, services, and configurable bundles (B2B Commerce)

• Combine customer insights, science and analytics to make merchandising decisions that will maximize sales, profit and shopper loyalty (Omni-Channel Merchandising)

• Understand your customers’ behaviors including what’s happening, why it’s happening, and how important it is to your business (Customer Experience Analytics)

• Understand your customers’ behaviors including what’s happening, why it’s happening, and how important it is to your business (Customer Experience Analytics)

• Turn social listening into actionable insight by uncovering consumer sentiment and emerging trends (Social Media Analytics)

• Use statistics and modeling to anticipate customer needs, and delight customers (Predictive Analytics)

B2B Integration

Improve efficiency and securely connect with partners and suppliers


Deliver a differentiated omni-channel brand experience across every customer interaction

Payments

Process commercial and retail transactions with greater insight to improve efficiency, visibility and compliance

Customer Analytics

Know who customers are, how they feel, and what they need

Procurement

Transform procurement to drive savings and revenue growth

Marketing

Engage customers with relevant and rewarding experiences in real-time

IBM Commerce: Our Capabilities and the Solutions

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IBM Services With deep industry expertise to achieve business outcomes and drive shareholder value for all of our offerings, IBM Services are available with ‘assessments’ to help our clients get started on their journey. IBM services include the following capabilities and offerings: creative, design, strategy, lab, systems integration, managed services as well as business process outsourcing.

Customer Engagement


• Digital Marketing: Marketing Cloud

• Lead Management: Marketing Cloud

• Customer Experience Analytics: Digital Analytics, Tealeaf Behavior Analytics, Journey Analytics

• Journey Design: Journey Analytics, Journey Designer

• Omni-Channel Marketing: Campaign, Interact, Marketing Operations

• Real-Time Personalization: Interact, Product Recommendations, Content Recommendations

• B2C Commerce: WebSphere Commerce, Order Management

• B2B Commerce: WebSphereCommerce; Order Management; Configure, Price, Quote

• Omni-Channel Merchandising: Shopper Insights, Price Optimization, Markdown Optimization, Promotion Planning



• Social Media Analytics: Social Analytics

• Predictive Analytics: Predictive Customer Intelligence

• Commercial Payments: FinancialTransaction Manager (FTM) and FTM for SEPA Services, UK Payments Integration, Check Services, SWIFT Business Services, and ACH Services; WebSphere Multichannel Bank Transformation Toolkit; WebSphere Business Integration for Financial Networks

• Retail Payments: Payments Gateway, Retail Settlement

• Enterprise Source to Pay: Sourcing,Contract Management, Spend Analysis, Program Management, Supplier Lifecycle Management, Procure to Pay

• Enterprise Contract Management: Contract Management, Program Management

• B2B Integration: B2B Integration Services, B2B Collaboration Network, B2B Integrator, File Gateway, Transformation Extender, Standards Processing Engine, Secure Proxy, Control Center

• Managed File Transfer: Connect:Direct, File Gateway, File Transfer Service, Secure Proxy, Control Center

Documents

IBM Commerce_What we offer_8-4-15