IBM Cloud Storage - Cleversafe

© 2016 IBM Corporation

Michael BeattyCloud Services Leader

IBM Cloud Object StorageFlexible storage for your evolving needs

2Page© 2016 IBM Corporation

IBM Cloud Point of View

The Data Storage Opportunity & Challenge

IBM Cloud Object Storage (COS) Offerings

Cleversafe Technology Behind IBM COS

IBM COS Client References & Use Cases

Summary

Appendix– IBM COS v. Amazon Performance– More on IBM COS Services

Contents

03

08

14

25

29

34

38


A compellingcustomer experience

In today’s competitive environment, leaders are differentiated by how they leverage data

Sources:1. Accenture, “Digital Business Era: Stretch Your Boundaries”, 20152. Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 20153. Deloitte, “Corporate accelerators: Spurring digital innovation with a page from the Silicon Valley playbook”, 2016

New innovativebusiness models

Fast and flexibleoperational processes

80% of CxOs are experimenting with different business models or thinking of doing so2

100+ corporate accelerators have launched globally in the last 3 years, including Airbus, Barclays, Telstra and Target3

81% of companies place the personalized customer experience in their top three priorities, with 39 percent reporting it as their top priority1


Cloud is maturing into an environmentfor innovation and business value

Cost Efficiency

Value

Essential Integration

High value solutions

Cognitive apps

Advanced analytics

Internet of Things

PaaS-centric

DevOps tooling

Web & Mobile apps

Basic analytics

Hybrid integration

IaaS-centric

Virtual compute

Low cost storage

Traditional app hosting

Cost

Innovation

Business Value1

23


Every business is becoming an ecosystem

Sources:1. Accenture, “Digital Business Era: Stretch Your Boundaries”, 20152. Redefining Boundaries, Insights from the Global C-suite Study, IBM Institute for Business Value, 20153. Deloitte, “Corporate accelerators: Spurring digital innovation with a page from the Silicon Valley playbook”, 2016

+Getting new value fromthird parties

Extracting value fromyour entire business

New data sources(IoT, industry, social, weather)

New apps and services(cloud and cognitive)

Innovation communities(open, developer, industry, cognitive, etc.)

Data(customer, transactional, etc.)

Applications(ERP, CRM, etc.)

Expertise(industry, domain, customer)


Choice of Infrastructure

DevOpsTooling

Integration and API Management

Web Data Mobile AnalyticsCognitive IoT Security

IBM Cloud Platform

Client Data Center

+

Choice of Run-Time Environments

Your Own Hosted Apps / Services

Rich Catalog of Application & Data Services

+ + +

+

Instant Runtimes Containers Virtual Machines

Blue boxSoftLayer Data Infrastructure & Data Centers

+

IBM Cloud Object Storage

The Guiding Principles that Define the IBM Cloud

DevOps Productivity

Hybrid Integration

Powerful, Accessible Data and Analytics

Cognitive Solutions

Choice with Consistency


Hybrid cloud is the fastest path to the business outcomes you want

Speed

Innovation Insight

Flexibilitychange only what you need to change to get value faster

lntegrate cloud services, open communities and emerging technologies (cognitive, blockchain, IoT, etc.) to maximize opportunity

combine your data and processes with new sources of information to get to the best outcomes

positioning workloads to best deliver on business objectives

of hybrid leaders report that hybrid cloud is accelerating digital transformation in their organization.*

85%

*Source: Growing up hybrid - Coming of age in the era of digital business, IBM Center for Applied Insights, 2015


Data is the opportunity. And the challenge.


2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

With the rise of cloud, mobility, IoT, social and analytics, the data explosion is accelerating.This confluence of technologies has amplified the data explosion, creating incredible growth-on-growth for unstructured data. New data sources are added daily, resulting in a valuable data ecosystem for every business.

500

375

250

125

Projected Exabytes

75 billion Internet-connected devices by 20202

90%of all data was created in the last 2 years1

3

Sources:1. Science Daily, Big Data, for better or worse: 90% of world’s data generated over last two year, 20132. Business Insider, Morgan Stanley: 75 Billion Devices Will Be Connected to The Internet of Things By 2020, 20133. Digital Universe of Opportunities: Rich Data & The Increasing Value of the Internet of Things,

EMC Digital Universe with Research & Analysis by IDC, April 2014


Businesses need a new storage architecture— one that is designed to cope with rampant data growth and the unpredictability of business and evolving workloads.

– Storage for any app, any scale, any cloud, any business

– Storage that manages data to your advantage and unlocks possibilities

But traditional approaches don’t measure up.

Today, data is your businessHow you manage and store it is critical


Legacy On-Premise

– Not designed or optimized for unstructured content

– Not designed to scale or to support always-on operations

– Expensive, proprietary

– Not transparent

– Inflexible; no choice for dedicated or hybrid cloud.

– Lock-in risk.

Traditional Cloud

A new storage architecture is needed.

Legacy on-premise and traditional cloud storage

were not designed for the needs of today’s business


Today’s exponential data growth requires a new kind of storage approach - one that delivers choice and consistency, with:

New needs demand a new storage architecture

– Flexibility to meet your enterprise’s rapidly changing needs

– Scale for any storage demand large or small across the IBM network

– Simplicity in management and cost


Hybrid

Flexible. Scalable. Simple.

On-Premise Off-Premise

Welcome to IBM Cloud Object StorageHybrid cloud storage that delivers flexibility, scalability and simplicity


A closer look at our object storage services


IBM Cloud Object Storage delivers industry leading flexibility, scalability and simplicity

On-Premise• Single tenant • Design specific to needs• Total control of system• Local to on-premise compute

Dedicated• No datacenter space required• Single tenant • Flexible configuration options• OPEX vs CAPEX

Hybrid

Same as on-premise plus the following:• Economic benefits of more dispersed sites (i.e., 3 rather than 2)• On-premise storage replicated to the cloud• Ability to add capacity to an on-premise deployment when there is no more data center

space available

Public

IBM managed options provide full management, monthly billing

Regional Cross Regional

• Usage-based pricing• Elastic capacity• No datacenter space

required• Fully managed

• Data local to in-cloud

compute• Immediate worldwide

footprint• OPEX vs CAPEX



Use Cases Active Data: Cognitive, Analytics, Mobile Data Store, Web App Content, Enterprise Collaboration and DevOps.

Cold Data: Archive, Back Up, Data Retention, Business Continuity

Public Cloud Storage (multi-tenant)Standard: Public cloud service for active workloads• Ideal for social, mobile, collaboration and analytic use cases• Includes Regional and Cross Region resiliency options

Vault: Public cloud service for less active workloads at lower cost • Ideal for archive, back-up, data retention and colder data workloads• Includes Regional and Cross Region resiliency options

Private Cloud Storage (dedicated, single-tenant)Self Managed: Client managed object storage system on IBM Cloud• Infrastructure for workloads that need dedicated performance and/or compliance• Isolation provides additional security in a cloud based deployment

Managed: IBM managed private object storage service on IBM Cloud• Fully managed services for dedicated performance and/or compliance • Isolation provides additional security in a cloud based deployment

Hybrid Cloud Storage (single-tenant)Self Managed: Client managed object storage system on infrastructure running both on-prem and in IBM CloudManaged: IBM managed object storage service in customers data center and on IBM Cloud

the widest range of options in the market


Unmatched Flexibility


Protect your investment with the flexibility to move data between the enterprise and the cloud as your needs change. IBM Cloud Object Storage is available in several licensing models, including perpetual, subscription, or consumption.

- as a system: on-premise, dedicated cloud, or hybrid

- as a service: dedicated or public cloud - deploy to both traditional and born-on-web applications- read/write data with object interface, Swift or Amazon

S3—even NFS and SMB

Flexible to buy and deploy And flexible enough for any app


Massive Scalability


Scale locally or globally across IBM’s expansive network• Over 48 global cloud centers,

delivering data where you need it• Open, secure, and scalable• Secure, high-speed network• Expert services and tools• Secure integration to on-premise


Expressly designed for cloud-scale data and beyond– Shared nothing architecture, with strong

consistency

– Scalable namespace mapping with no centralized metadata

– Highly reliable and available without replication

– Distributed Rebuilder

– Distributed collection and storage of statistics needed for Management

– APIs for integration with external management applications

– Support “lazy” handling of disk failures

– Automated network installation


Powerful Simplicity


IBM Cloud Object Storage delivers unified management that is much more efficient than traditional storage.

– Manages all storage from a single pane of glass with zero down time – on-premise, in cloud, or both.

– Uses fewer administrative resources than traditional storage.

Simplicity delivers big advantages


Simple to leverage for building and deploying cloud-based applicationsObject storage services in IBM BluemixTM

– Leverage Bluemix development services with unstructured data

– Compose and connect object storage to apps and services

– Flexible, open, and secure


The innovations that make it possible


Built on disruptive innovation pioneered by CleversafeFounded in 2004. Acquired by IBM in 2015.

– Innovation Leader. Software-defined. 400+ patents.

– Market Leader. IDC 2014-present1

Gartner 20162

– Scale Leader. Only vendor with multiple 100-petabyte customers deployed.

Sources:1. IDC Object Storage Marketscape, 20142. Gartner Critical Capabilities for Object Storage Report, 2016

27Page© 2016 IBM Corporation Our object storage requires only 1.7 TBs raw storage capacity for 1 TB of usable storage.

0.56 TBD.C.

0.56 TBDallas

0.56 TBSan Jose

1.7 TB of raw storage

Three complete copies of the object—plus overhead—are distributed and maintained in separate locations in case of failure or disaster. Resulting in 3.6 TB of total storage consumed.

With traditional storage, a single 1 TB object will be replicated three times.

Traditional Storage

1 TB of usable data


1 TB of usable data

Traditional storage requires 3.6 TBs raw storage capacity for 1 TB of usable storage.

With IBM Cloud Object storage there’s no need to store replicated data in different systems.

A single TB of object storage is encrypted and sliced but never replicated.

Slices are distributed geographically for durability and availability.

You can lose some number of slices due to failure or disaster, and still quickly recover 100% of your data.

IBM Cloud Object Storage requires less than half the storage and 70% lower TCO.

Traditional Storage makes Big Data even biggerMultiple copies, more storage, more overhead

1.2 TBD.C.

1.2 TBDallas

1.2 TBSan Jose


IBM Cloud Object Storage is built for cloud-scale dataJust as reliable, less complex, more cost-efficient than traditional storage

What does that mean to IT?


IBM Cloud Object Storage is built for cloud-scale dataJust as reliable, less complex, more cost-efficient than traditional storage

Our object storage requires only 1.7 TBs raw storage capacity for 1 TB of usable storage.

0.56 TBWash. D.C.

0.56 TBDallas

0.56 TBSan Jose


Traditional Storage IBM Cloud Object Storage

Traditional storage requires 3.6 TBs raw storage capacity for 1 TB of usable storage.

1.2 TBWash. D.C.

1.2 TBDallas

1.2 TBSan Jose


– More storage – More power – More floor space– More software – More personnel

–Less storage–Less power–Less floor space–Less software–No downtime–Less personnel–Less costly—up to 70% lower TCO


Relied on by leadersacross industries


IBM Object Storageclients and use cases, across multiple industries

Secure customer trust and business compliance.

Consistently create engaging experiences.

Manage the data essential to serving the good of the public.

Scale your market offering without worry.

Reliable storage for your on demand content.

Active Archive

Content Repository STaaS

Genomics Collaboration

Enterprise STaaS

Backup

Financial Services & Insurance

Media & EntertainmentProduction

GovernmentService Providers

Media & EntertainmentDistribution

Put medical progress before everything else.

Content Collaboration

Enterprise Collaboration

Health Care & Life Sciences


A closer look: Genomics Commons

National Genomics Commons

Archive and Analyze Genomics Data

A key step towards algorithm-assisted personalized medicine is building Data Commons and Cloud Analytics

• 1.7 million cancer cases diagnosed in America each year• A single RNA-seq file is 10-20 GB, Whole genome raw data files are > 100 GB• 2,000,000 genomes ≈ 1 Exabyte (1,000,000,000,000 MB)• Cost to sequence 1 genome $1,000 and falling.• Cost to analyze 1 genome is approx. $100,000 and rising

Hospitals, Doctors

Hospitals, Doctors

Hospitals, Doctors



A closer look: Enterprise Backup and ArchiveIBM Cloud Object Storage serves as a storage foundation for many uses

Programmatic Provisioning

Multi Tenant Capabilities

S3 and Openstack Swift compatible containers

IBM Spectrum ProtectEnterprise Backup

Database Protection

Thin Provisioning

Storage Quotas

Usage Reporting Per Tenant


Content Management


A closer look: Cloud DVRIBM Cloud Object Storage for individual customer recordings


Customer copy playback

SubscribersCustomer scheduled recording nDVR/cDVR

Recorder

Multiple recordings with single S3 command

Support for Cisco, Arris, RIO and Imagine Communications

350 petabytes deployed

IBM COS Fanout feature creates individual copies on disk without consuming network bandwidth


The future of storage starts here


We offer flexibility, scalability and simplicity you won’t find anywhere else.

Only IBM delivers a unified platform for cloud object storage wherever you need it

970% 100%

Nines reliability

Lower TCO* Uptime

IBM is the only storage provider that shares the same DNA across your platforms

*IBM COS delivers >70% lower TCO than traditional on-premise storage. Source: Forrester Total Economic Impact Study, 2015.


Only IBM Cloud Object Storage delivers flexible storage designed for today’s data-driven businessFlexible

Hybrid cloud storage that’s flexible, scalable, and simple to help you extract maximum value from your data.

Proven

Proven in market, at scale, and ready to go.

Powerful

Supported by IBM’s powerful portfolio, services and eco-system.

© 2016 IBM Corporation

Thank you

Page© 2016 IBM Corporation 38

Appendix


Performance benchmarks speak louder than words


IBM Cloud Object Storage – competitive performance benchmarking

A recent set of competitive performance benchmarks were run comparing IBM Cloud Object Storage in SoftLayer (DAL09) against Amazon S3 (US East). Tests compared the maximum Operations per Second (OPS) and Throughput for a variety of file sizes ranging from 10KB to 100MB in a 100% write and 100% read workload. The results for these tests are on this slide and the next1.

10KB

100KB

900KB

1.25MB

3.5MB

5.0MB

10.0MB

20.0MB

100.0MB

0

1000

2000

3000

4000

5000Max Write OPS

AWS Write OPS IBM Write OPS

10KB 100KB

900KB

1.25MB

3.5MB

5.0MB

10.0MB

20.0MB

100.0MB

0

2250

4500

6750

9000

11250Max Write Throughput

AWS Write Throughput IBM Write Throughput

1 – Reference detailed data available upon request


IBM Cloud Object Storage – competitive performance benchmarking (continued)

A recent set of competitive performance benchmarks were run comparing IBM Cloud Object Storage in SoftLayer (DAL09) against Amazon S3 (US East). Tests compared the maximum Operations per Second (OPS) and Throughput for a variety of file sizes ranging from 10KB to 100MB in a 100% write and 100% read workload. The results for these tests are here1.

10KB 100KB

900KB

1.25MB

3.5MB

5.0MB

10.0MB

20.0MB

100.0MB

0

2000

4000

6000

8000

10000Max Read OPS

AWS Read OPS IBM Read OPS

10KB 100KB

900KB

1.25MB

3.5MB 5.0MB 10.0MB

20.0MB

100.0MB

0

3000

6000

9000

12000Max Read Throughput

AWS Read Throughput IBM Read Throughput




A recent set of competitive performance benchmarks were run comparing IBM Cloud Object Storage in SoftLayer (DAL09) against Amazon S3 (US East). These tests measure latency at the mean and the 99th percentile for both PUT and GET operations with a constant Request per Second (420 RPS) rate. The results for these tests are here1.

10KB 100KB

900KB

1.25MB

3.5MB

5.0MB

10.0MB

20.0MB

100.0MB

0

1500

3000

4500

6000PUT Latency Mean

IBM PUT Latency Mean AWS PUT Latency Mean

10KB 100KB

900KB

1.25MB

3.5MB 5.0MB 10.0MB

20.0MB

100.0MB

0

4000

8000

12000

16000PUT Latency 99th Percentile

IBM PUT Latency 99th AWS PUT Latency 99th




A recent set of competitive performance benchmarks were run comparing IBM Cloud Object Storage in SoftLayer (DAL09) against Amazon S3 (US East). These tests measure latency at the mean and the 99th percentile for both PUT and GET operations with a constant Request per Second (420 RPS) rate. The results for these tests are here1.

10KB 100KB

900KB

1.25MB

3.5MB 5.0MB 10.0MB

20.0MB

100.0MB

0

750

1500

2250

3000GET Latency Mean

IBM GET Latency Mean AWS GET Latency Mean

10KB 100KB 900KB 1.25MB

3.5MB 5.0MB 10.0MB

20.0MB

100.0MB

0

2500

5000

7500

10000GET Latency 99th Percentile

IBM GET Latency 99th AWS GET Latency 99th



Plan your route with IBM Cloud Professional Services


IBM offers an extensive set of professional cloud services to start your journey

2 Evaluate 3 Outline 4 Design1 Envision

Identified cloud opportunities

Gap analysis

Cloud service delivery strategy

Business case

Cloud design

Cloud direction and scope

Prioritized workloads

Architectural decisions

Governance and organizational

impact

Management framework

Page© 2016 IBM Corporation

The journey begins with a phone callExplore how IBM can help you manage the challenges of massive data growth with market-leading, cloud object storage solutions and expertise.

Call us at 1-312-423-6640


Gartner Ranks Cleversafe #1Gartner: Critical Capabilities for Object StoragePublished March 31, 2016

• Cleversafe (IBM Cloud Object Storage) fared very well, coming in 1st in three out of five use cases (Archiving, Cloud Storage, and Analytics) and 1st in the Overall use case!

• Garnered more 1st position spots than any other vendor (Hitachi was 1st for Backup and Scality was 1st for Content Distribution with us second in both!)

• EMC came in a disappointing 3rd overall and placed 3rd in four categories and 5th in Backup (an essential use case)!

Note: Cleversafe has limited licensing rights to this report. Any public or external use/distribution or announcements around this report, including mentions in social media, press releases, website postings, print, etc., falls under Gartner’s corporate copyright and license policy, and will need to be approved by Gartner.

Please contact Kim LaFleur ([email protected]) if you have any questions or need external use approvals.

mailto:[email protected])


Public Cloud Storage OptionsFlexible options to meet your organization’s unique needs.

IBM Unique ValueMarket Competitive Offering

Regional Cross-Regional

Sta

ndar

d

Access Time 10’s of ms 100’s of ms

Disaster Recovery In-Region Only In/Out of Region

• Active Workloads, Cloud Applications• More frequent reads• No read Charges

Vaul

tAccess Time 10-100’s of ms 100’s of ms

Disaster Recovery In-Region Only In/Out of Region

• Backup/Archive workloads• Infrequent access / reads• Read Charges


IBM Cloud Object StorageThe most choice in object storage solutions in the market

Key Advantages - IBM Cloud Object Storage– Choice of Standard or Vault with Regional or Cross

Region resiliency

– Multiple API support – Swift, AWS S3, CIFS/NFS (via qualified 3rd party gateways)

– Dedicated, single-tenant deployment, fully segregated from public infrastructure with higher performance, for clients with rigid compliance requirements

– Flexible deployment model with on/off premise or a hybrid combination

– On-premise plus Cloud delivers a truly Hybrid model for seamless client transition

– Competitive pricing on all options with no additional cost for security

Multi-Tenant

Reg

iona

l

COST$$$

RES

ILIE

NC

E

Cro

ss R

egio

n

Single-Tenant

Vault HybridStandard Dedicated

Vault HybridStandard Dedicated


Traditional RAID Storage makes Big Data even bigger.Multiple copies, more storage, more overhead.

IBM Cloud Object Storage: Ideal for cloud workloads with unstructured data IBM Cloud Object Storage: a massively scalable, simple to manage storage technology that uses logical constructs to store data as discrete objects in a flat address space instead of the hierarchical, directory‐based file systems that traditional SAN and NAS systems use.

- Designed for unstructured data - Massively scalable, using a flat address space - A virtual pool of storage with distributed access - Provides very high data durability, integrity

and availability

Common Uses: archive, back-up, large content repository for video/images, born-on-cloud social and mobile workloads, advanced analytics, IoT and cognitive app workloads.

FILE STORAGE OBJECT STORAGE

•Stores millions of files•File system hierarchy•Complex to scale •TCO increases exponentially

•Stores hundreds of billions of objects

•One storage pool, Object IDs

•Scales uniformly •Lowest TCO

Documents

IBM Cloud Storage - Cleversafe