Upload
ibm-switzerland
View
229
Download
3
Tags:
Embed Size (px)
Citation preview
© 2014 IBM Corporation
Watson at work:
The potential of cognitive computing for businesses
Haig A. PeterExecutive Consultant, IBM Research Zurich - ISL
03.06.2014
Ivorian Bourbon Punch
Made with:• Turmeric• Bourbon• Banana• Lemon juice• Triple Sec• Vanilla • Honey
3
4
Retail Healthcare Industrial
Finance Research Customer Service
6
7
Mobile is the foundation for a seamless consumer experience
90%Of mobile users keep
their device within
arm’s reach at all times
75%Of consumers do not
believe companies tell
the truth in ads19% 36%
2011 2013
Willing to share current location (GPS)
Source: IBM IBV 2014 survey
The Instrumented Self
Cognitive computing will power the transformation in Telco
Customer Care Customer Engagement
Improving the experience of each
subscriber in online engagements,
through social channels and
on new access devices
As new services and devices come to
market, customer care agents must
be armed to meet customer
questions
12
“A year from nowyou may wish
you had started today.”
—Karen Lamb