© 2015 IBM Corporation

Ahmed SharafDigital Innovation Specialist

IBM API Connect

2Page© 2015 IBM Corporation

Extend access and digitally transform existing data to new dynamic API cloud services. Increase speed to market. Drive innovation. Create new business models.

QUICK START YOUR API PROJECT WITH IBM CLOUD

3Page© 2015 IBM Corporation

INTRODUCING …

IBM API CONNECTPart of the IBM Connect series

Realize new ROI via secure reuse of existing IT assets.

Achieve faster innovation via self-service access to APIs.

Enable new business models and grow ecosystems.

Discover, create, publish and secure APIs in a hybrid cloud environment.Develop these capabilities with the assets you already own. Start now.

4Page© 2015 IBM Corporation

HOW IBM API CONNECT CAPABILITIES IMPROVE THE CLIENT EXPERIENCE

Create cloud services that interact with backends and leverage new Bluemixservices while maintaining security.

Expose business assets as APIs to connect to and from the IBM Cloud growing ecosystems and driving new revenue streams

Respond to market changes at speed by creating APIs in less than 5 minutes.

Publish APIs to expand your brand reach and provide greater value to your business and clients.

5Page© 2015 IBM Corporation

OVERCOMING BARRIERS TO GROWTH: A TRAVEL & TRANSPORTATION SCENARIO

Project team creates new Mobile app by consuming APIs from the Weather Company and Waston APIs on

Bluemix and producing new APIs

– Ability to design and consume APIs for continuous App dev

– Need to manage across ecosystem for brand consistency

– Platform to concentrate on providing new business value

A Travel & Transportation company wants to develop a mobile app to meet customer

expectations

Bring to market quickly

and create new APIs for

growing ecosystem

Pain Points

6Page© 2015 IBM Corporation

HOW API CONNECT CAN IMPROVE TRAVEL APP

Mobile travel customer

Bluemix

21

7Page© 2015 IBM Corporation

Accelerate innovation & time to market with easy API creation and management

– Integrated adaptors into IBM Middleware for cohesive and easy API creation and management

– Publish APIs and services to Bluemix in minutes

– Integrated tools for performance monitoring, management and security

WHY IBM CONNECT?

Softwareand

Professional Services

7Page

8Page© 2015 IBM Corporation

READY. SET. CONNECT.In 3 easy steps.

It’s time to connect now. And it’s free.

1 2 3Download the latest version of IBM API Connect Essentials

Easily create APIs in minutes

Publish your APIs to Bluemix for self-serve access to developers

9Page© 2015 IBM Corporation

“The Indian banking industry is at an inflection point and we needed a proven partner to aid us in our digital transformation. IBM’s API offering helps us further enhance our offering to clients seeking seamless integration of their financial supplychain with the bank, while enabling us to improve business performance and IT costs.’’

- Anup Purohit, Senior President and CIO, YES Bank

Get started at ibm.com/cloud-computing/connect/apiconnect

START NOW AND YOU’LL GET IBM API CONNECT PLUS:– Free 1-hour Connect Digital Meet-up

– Free 3-day Connect Quickstart Workshop

– Free Connect Services on IBM Bluemix through December, 31st 2016