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iBeacon Technology In the Library Jenn Bartlett, Librarian 1 Ashley Spears, Librarian 1 Manchester Public Library

iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... · 2016. 4. 19. · iBeacon Technology In the Library Jenn Bartlett, Librarian 1 Ashley

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Page 1: iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... · 2016. 4. 19. · iBeacon Technology In the Library Jenn Bartlett, Librarian 1 Ashley

iBeacon Technology Inthe Library

Jenn Bartlett, Librarian 1Ashley Spears, Librarian 1Manchester Public Library

Page 2: iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... · 2016. 4. 19. · iBeacon Technology In the Library Jenn Bartlett, Librarian 1 Ashley

What Is iBeacon?� Apple based� Location based� Compatibility� Devices are transmitters� Download app

Image Credit: ibeacon.com

Page 3: iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... · 2016. 4. 19. · iBeacon Technology In the Library Jenn Bartlett, Librarian 1 Ashley

Why Go With iBeaconTechnology?

� RetailMeNot� BluuBeam Vs. Capira �

Images Credits: play.google.com and ctlibraryassociation.org

Page 4: iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... · 2016. 4. 19. · iBeacon Technology In the Library Jenn Bartlett, Librarian 1 Ashley

How Is iBeacon Used?� Advertising� Bluetooth� Frequency of notifications

Page 5: iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... · 2016. 4. 19. · iBeacon Technology In the Library Jenn Bartlett, Librarian 1 Ashley

Set-Up � Five beacons; cost $985� Came after a week� Marketing package� Limited instructions

Page 6: iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... · 2016. 4. 19. · iBeacon Technology In the Library Jenn Bartlett, Librarian 1 Ashley

Set-Up

Page 7: iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... · 2016. 4. 19. · iBeacon Technology In the Library Jenn Bartlett, Librarian 1 Ashley

Set Up� Trial and error� Change message minimum once a

week

Page 8: iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... · 2016. 4. 19. · iBeacon Technology In the Library Jenn Bartlett, Librarian 1 Ashley

Staff� Learning curve� Cheat sheet

Page 9: iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... · 2016. 4. 19. · iBeacon Technology In the Library Jenn Bartlett, Librarian 1 Ashley

Getting Public On Board� Minimal at first� Marketing incentives

Page 10: iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... · 2016. 4. 19. · iBeacon Technology In the Library Jenn Bartlett, Librarian 1 Ashley

Challenges/Problems� Batteries� Adhesive� Participation� Stats� Pictures� Limited space� Range� Brand of phone� Can’t turn them off� Screws

Page 11: iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... · 2016. 4. 19. · iBeacon Technology In the Library Jenn Bartlett, Librarian 1 Ashley

Positives� Interface� Small� Low maintenance� Promotions� Cross-promotion

Page 12: iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... · 2016. 4. 19. · iBeacon Technology In the Library Jenn Bartlett, Librarian 1 Ashley

Statistics� 604 beams since 6/22/2015� Most frequent beam sent from lobby: 199

Page 13: iBeacon Technology In the Librarylibrary1.townofmanchester.org/NewLibrary/assets/File/blu... · 2016. 4. 19. · iBeacon Technology In the Library Jenn Bartlett, Librarian 1 Ashley

Future Plans� Interdepartmental use� More promotions� Cross-promotions