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scorevision.com . 11742 Stonegate Circle, Omaha, NE 68164 v1.0 iB1007 Indoor Multimedia Display Digital Media Ad Specification Guide

iB1007 Indoor Multimedia Display · even live stream due to its enhanced refresh rate—which is not standard in the industry with other providers. This enables the system to display

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Page 1: iB1007 Indoor Multimedia Display · even live stream due to its enhanced refresh rate—which is not standard in the industry with other providers. This enables the system to display

scorevision.com . 11742 Stonegate Circle, Omaha, NE 68164 v1.0

iB1007

Indoor Multimedia Display

Digital Media Ad Specification Guide

Page 2: iB1007 Indoor Multimedia Display · even live stream due to its enhanced refresh rate—which is not standard in the industry with other providers. This enables the system to display

© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.2

Table of ContentsOverview

Media Size Comparison 3

Benefits of ScoreVision LED Technology 4

The Power of Dynamic Advertising 6

Brandable Elements

In-game Brand Wrapper 7

In-game Brand Wrapper for Video Display 9

Countdown Brand Wrapper 11

Standby Brand Wrapper 13

Player Photos 15

Brandable Elements

Rotating Panorama Ad 16

Rotating Cinema Ad 18

Vista Ad 20

Fan App

Fan App Bonus Exposure 22

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.3

Media Size ComparisonModel iB1007 is nearly 10 feet wide and 7 feet tall. A display of this magnitude is certain to impress in any gymnasium, small or large. Below is a visual comparison of the iB1007 to one of the most common traditional scoreboards.

ScoreVision iB1007 {{ 9' 5-3/8" x 7' 1" }}

Traditional Scoreboard {{ 10' 0" x 6' 0" }}

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.4

Benefits of ScoreVision LED TechnologyScoreVision LED technology promotes the versatility, vibrancy and excitement that could only be

found in professional-grade venues —until now. The media display’s durable build helps it withstand

weather of all kinds and prevents any washout or fading; allowing indoor and outdoor usage.

ScoreVision LED offers a unique feature with its front-end serviceability to all customers. The full display

is comprised of modules that measure about 1 foot by 1 foot. If any sort of damage or malfunction

should occur, the magnetic mounts and quick-connect wiring makes changing out a module nearly as

easy as changing a light bulb.

A ScoreVision media display is comprised of modules

that measure about 1 foot by 1 foot.

Swapping out a damaged module is nearly as easy

as changing a light bulb.

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.5

Benefits of ScoreVision LED TechnologyScoreVision’s resilient multimedia displays offer superior

quality imagery due to their 6mm pitch pixel density—

which is nearly double the resolution of LED solutions

typically offered by the competition. The advantage of this

finer resolution is that the displays present a clear and

refined image even when standing right next to them.

The clear and vibrant display fully supports digital video and

even live stream due to its enhanced refresh rate—which is

not standard in the industry with other providers. This

enables the system to display instant replays and support

live athletic, educational and community events.

The 6mm pitch pixel density enables the

ScoreVision media displays to present a

clear and refined image whether sitting on

the opposite end of the court or standing

next to the screen.

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.6

The Power of Dynamic AdvertisingIn the past, the standard routine for advertising in school gymnasiums was to mount static, printed banners

on the wall surrounding the scoreboard. Not only did the approach clutter the gym and quickly confuse the

audience, it stagnated to a point where the audience became numb to the messages and brands being

showcased. Not any more. ScoreVision provides dynamic, digital advertising that provides numerous

benefits over the banner approach:

SHARE RELEVANT & TIMELY MESSAGING WITH YOUR AUDIENCE Sponsors can deliver a true sales pitch to their audience with succinct messaging relevant to their current

marketing campaign or sales efforts. In addition to tailoring the message on the ad, the sponsor can also

change out their banner on a regularly-scheduled basis. They no longer are stuck with a banner that remains

stagnant all season long—they can swap their messaging as the business or seasons change.

INCLUDE A PERTINENT CALL-TO-ACTION Sponsors can add a call-to-action (by sharing a website URL or phone number) that consumers can access on

their mobile device. This approach can help the sponsor measure the effectiveness of their ad through site

visits and calls/texts.

DELIVER ANIMATED OR TV-COMMERCIAL-STYLE ADS Sponsors can utilize the full potential of the system and deliver animated or commercial-style advertisements

directly in the gym and through the Fan App.

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.7

In-game Brand Wrapper SpecificationsStandard Scoreboard Specifications The Brand Wrapper is the backdrop (“wallpaper”) that is overlaid by the scoreboard and panorama

advertisement space. While the backdrop does show through in the gaps between scoreboard elements,

there is space reserved at the top of the display where branding imagery (team logos, mascots, etc.) can

be displayed in order to personalize the system to your school or specific title sponsor. See next page for an example.

STATIC ARTWORK SPECS: FEATURES:

type: static format: JPG, PNG

resolution: 1440x1080px @ 72dpi template: Photoshop CC max size: 2MB

duration: 1 per period run time: entire game + countdowns

visible area: 9' 5-3/8" x 1' 10"

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.8

In-game Brand Wrapper Examples

The Brand Wrapper can be leveraged to display school imagery (a logo, mascot, event

branding, etc.) in order to personalize the display for the home team or specific occasion. It

can also be utilized for revenue purposes by adding a co-brand sponsor logo alongside the

school name or by replacing the entire wrapper with sponsor brand imagery.

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.9

Video Scoreboard Specifications

STATIC ARTWORK SPECS: FEATURES:

type: static format: JPG, PNG

resolution: 1440x1080px @ 72dpi template: Photoshop CC max size: 2MB

duration: 1 per period run time: entire game + countdowns

visible area: 9' 5-3/8" x 6"

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.10

Video Scoreboard Example

The Brand Wrapper can be visible even when most of the board is filled with other content. During an in-game

Video Display, the Brand Wrapper appears in a thin strip across the top of the screen.

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.11

Countdown Brand Wrapper SpecificationsThe screen layout displayed during “countdown” periods (pregame, timeouts and halftime) allows for its

own custom brand wrapper. The Countdown Brand Wrapper is similar to the In-game Brand Wrapper, but the

available area is smaller and there is only one overall design for all countdown screens and all periods. See next page for an example.

STATIC ARTWORK SPECS: FEATURES:

type: static format: JPG, PNG

resolution: 1440x1080px @ 72dpi template: Photoshop CC max size: 2MB

duration: countdown length run time: countdowns

visible area: 9' 5-3/8" x 1'

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.12

Countdown Brand Wrapper Example

The screen layout displayed during “countdown” periods (pregame, timeouts and halftime) allows

for its own custom brand wrapper. The Countdown Brand Wrapper is similar to the In-game Brand

Wrapper. It’s displayed at the top of the screen, only the allocated space is smaller

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.13

Standby Brand Wrapper SpecificationsThe screen layout displayed when the board is in default mode and not being used for games features its

own custom brand wrapper. The Standby Brand Wrapper is similar to the In-game Brand Wrapper, but the

available area is smaller, and there is only one overall design.

See next page for an example.

STATIC ARTWORK SPECS: FEATURES:

type: static format: JPG, PNG

resolution: 1440x1080px @ 72dpi template: Photoshop CC max size: 2MB

visible area: 9' 5-3/8" x 9” (each side)

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.14

Standby Brand Wrapper Example

The Standby Brand Wrapper is similar to the In-game Brand Wrapper, but the available area is smaller, and there

is only one overall design. It is displayed when the board is in default mode.

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.15

Player Photo Specifications

type: static format: JPG, PNG

resolution: 500x750px @ 72dpi template: Photoshop CC max size: 2MB

STATIC ARTWORK SPECS:

Player photos are displayed either during player accolades or on the leader boards. The player photo, which

will have been previously saved in ScoreVision Central (The Cloud), will appear in the center of the display

during a player accolade. On the leader board, the player photos will appear on either side of the display

under their team name. These photos will have previously been saved in ScoreVision Central (The Cloud).

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.16

Rotating Panorama Ad SpecificationsThe Panorama area is the persistent ad space that appears at the bottom of the screen. The ads in this space

rotate in a sequence that can be defined and customized through ScoreVision Central (“The Cloud”). These ads

are continuously rotated throughout the game except during “countdowns” when the Cinema ads are displayed. See next page for an example.

STATIC ARTWORK SPECS: FEATURES:

type: static format: JPG, PNG

resolution: 1920x300px @ 72dpi template: Photoshop CC max size: 2MB

duration: 15 sec. / cycle run time: entire gamevisible area: 9' 5-3/8" x 1' 6"

VIDEO ARTWORK SPECS:

type: video (no audio) format: MP4, M4V

resolution: 1920x300px duration: 15 seconds max size: 20MB

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.17

Rotating Panorama Ad Example

The Panorama area is the persistent ad space that appears at the bottom of the screen. These ads are

continuously rotated throughout the game except during “countdowns” when the Cinema ads are displayed.

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.18

Rotating Cinema Ad SpecificationsCinema ads are premium-sized digital banners displayed in a predefined rotating sequence during

“countdown” periods: pregame, timeouts and halftime. Cinema ads share the same aspect ratio as a

standard wide-screen TV commercial and are offered in an impressive, large format in the center of the

multimedia display.See next page for an example.

STATIC ARTWORK SPECS: FEATURES:

type: static format: JPG, PNG

resolution: 1920x1080px @ 72dpi template: Photoshop CC max size: 2MB

duration: 15 sec. / cycle run time: countdownsvisible area: 9' 5-3/8" x 5' 3"

VIDEO ARTWORK SPECS:

type: video (no audio) format: MP4, M4V

resolution: 720p (1280x720px) duration: 15 seconds max size: 20MB

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.19

Rotating Cinema Ad Example

Cinema ads are displayed during “countdown” periods: pregame, timeouts and halftime. In this layout, the

scoreboard is minimized to a “ticker” format across the bottom of the screen in order to reserve the maximum

amount of space for the Cinema ad rotation.

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.20

Vista Ad SpecificationsThe Vista Ad covers the entire display and can be played during “countdown” periods: pregame, timeouts

and halftime. The content for the vista ad will have been previously saved in ScoreVision Central (The Cloud).

See next page for an example.

FEATURES:

visible area: 9' 5-3/8" x 7' 1" type: video (no audio) format: MP4, M4V

resolution: 1440x1080px @ 72dpi duration: variable max size: 20MB

VISTA AD

VIDEO ARTWORK SPECS:

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.21

Vista Ad Example

The Vista Ad covers the entire display and can be played during “countdown” periods: pregame, timeouts and

halftime. The content for the vista ad will have been previously saved in ScoreVision Central (The Cloud).

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© 2018 ScoreVision, LLC. All rights reserved. This document is proprietary and CONFIDENTIAL.22

Fan App Bonus ExposureThe Fan App was designed to allow fans to keep up with the games when they’re absent by seeing live score

updates, game information, and sponsor advertising. The app provides the opportunity for fans to interact and

engage with the game, even when they’re not in attendance.