IAT Grade 9 & 10 Enrichment Program LC3-4 2010/11

What are you going to do?

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Enrichment Project OverviewWhat are you going to do?

You are invited to help the new owners of a hotel improve their operations by completing tasks which should increase business.You will have two learning cycles to complete all of these tasks. Tasks will be set by your teacher and will be due in the order that they are assigned.

•At the end of the entire project, you and your team will present all of the information and pieces you have created along the way in a large group presentation day. You must keep careful records of each individual task, organize your time well, and contribute well to your team.

•You will be graded on individual tasks, completion of those tasks, being on-time, group participation, your design and ideas, and other goals set by your teacher.

COVE ROTANA

Your Personal Hotel ExperiencesTalk about what you know

• Think about some of your past hotel experiences. Where was the hotel? What did you do there? What kinds of things were offered at the hotel?

• What made your hotel experience positive? Give details and say why.

• What made your hotel experience negative? What would you change and why?

• Get into a group and make a list of qualities and services that you think the “perfect hotel” would have.

The Seaside Hotel Today

• The Seaside Hotel is located in a magnificent setting overlooking the Arabian Sea. It has a private, sandy beach and a large outdoor swimming pool.

• The hotel has 24 double rooms, 6 family rooms (sleeps 2 adults and 2-4 children), 10 single rooms, and one penthouse suite (sleeps 6-10 adults and includes kitchen and formal living room).

• The hotel has a superb first-floor dining room with a large glass wall overlooking the magnificent sea view. It also has a large lounge and breakfast area, a basement games room, and a large unused area which could be changed into a fitness area/spa facility in the future.

• There is a very good team of workers at the hotel including a concierge, reception staff, a night porter, an excellent chef and kitchen staff, restaurant waiters/waitresses, maids, and maintenance workers.

A Need for Change

• The hotel is making a small profit, but is rarely full and not making the most of its superb facilities, location, and staff.

• The hotel logo is very outdated and old-fashioned. The hotel needs a new logo and mission statement to attract guests.

• The hotel does not have a good method for advertising. It needs a new brochure and website to promote itself on the Internet.

• The past guest list needs to be updated into a spreadsheet for easy mailing and sending promotional information to.

• A new budget spreadsheet to work out staff salaries must be created and entered into the operating system.

Customer Needs Analysis You are an I.T. Consultant &

Systems Designer

The task: You’ve received the letter below from the new owners of the Seaside Hotel asking you to present a proposal for improvements to their business. Read the email carefully and decide what improvements you can offer.

• To: mrconsultant@hotmailing.com

• CC: Mrnobody@yahooing.com

• BCC: Mrbankmanager@emiratesbank.ae

• Subject: Assistance with our Hotel Improvement Plan

• Dear IT Consultant,

• We are the new owners of the Seaside Hotel and we want to make some big changes. We are writing you because you have an excellent reputation for good marketing ideas and improvement strategies. We would like to invite you to submit an idea proposal for the changes we need at our hotel.

• Firstly, we are looking for assistance with the following things:

• 1. A vibrant new logo and mission statement that represents the beauty of our location.

• 2. An innovative and eye-catching brochure with state-of-the-art graphics. Also, a promotional website of our facilities would be helpful.

• 3. A database to record our guest lists.

• 4. A spreadsheet for automatically paying salaries to our employees.

• 5. A more creative and effective way of advertising our hotel both here in the UAE and overseas.

• 6. An estimated total cost for the improvement plan and the fee for your services.

• We enclose a graphic to represent the number of customers in our hotel during 2009. We would like to balance the number of clients in the 2nd-4th quarters and welcome your suggestions.

• We look forward in hearing from you in the near future. If you require additional information, please let us know at your convenience.

• Yours sincerely,

• The Seaside Hotel Management Group

Task 1A: Write an Improvement Proposal (7 points)Steps: 1. Carefully read the email and think about what the needs of the customer are. Make notes and write down ideas.

2.Write a professional business letter back to the Seaside Hotel Management Group and put into your own words what you think is being asked for (analyze the letter). Brainstorm ideas with your team. Use the new vocabulary from their email and your class discussions to write your formal business reply.

3.Once you have written your reply, attach it to an email and send it to your teacher at the email address given to you.

4.Wait for a reply from your teacher (you will receive an email back or discuss your letter in class time).

5.If you are asked to clarify any points, do this and record them (keep notes/assignments organized and with you to every projects class).

Task 1B: Create a flow chart of your proposal plan. (3 points)Steps:1. Collect your team’s notes and ideas for improvement and make a numbered list of what you need to do in which order (organize and synthesize).

2. Go to www.gliffy.com to create your flow chart.

3. Save your team’s flow chart and print it to add to your file. Hand it in for points when your teacher asks for it.

4. Use the flow chart in your planning during the project. Make sure you focus on all areas the customer wants as you plan.

What’s in a name? Company Logos & Mission Statements

The Institute of Applied

Technology

Nike Inc

Newmont Mining Corp

CVS Corporation

• Read the 9 company logos in the box on the left.

• Go to this website: www.missionstatements.com/fortune_500_mission_statements.html

• Search for the slogan/motto and the mission statement for these companies.

• Write your answers.

Evaluating the Current Seaside Hotel Logo

Discuss the pros and cons of this design

• The customer’s opinion about their current logo: - “It’s a bit boring and the colors are awful. It doesn’t give the impression of a relaxing, modern, seaside getaway.”

• The customer’s desire: - something professional, not cartoony - something with a clean, bright feel to it - needs to give the feeling of “relaxation, fun, and holiday” in it

The Seaside The Seaside HotelHotel

Create the new Seaside Hotel logo Task 2A: Now it’s your turn! (5 points)

• With your group, make a rough draft of what you want your logo to look like.

• Don’t forget to think about what the customer wants!

• Remember, adjusting the color, font, and design can make a big difference.

• When you’re ready to create your logo, go to the website:

• Remember to write a mission statement or motto to go with your logo. Turn these in to your teacher for points.

Create a Mission StatementTask 2B (5 points)

• Using the mission statements and mottos you studied, write a professional, 2-3 line statement to go with the company logo you created.

• Remember to think about what the customer wants! Use their email and your Needs Analysis sheet.

• Give this to your teacher when asked.

Maintaining a Customer Database is Key to Sales

According to Royal Mail, an online database collection site, there are two marketing statistics you never want to forget:

“80% of your sales come from 20% of your customers” and “you’ll spend 7 to 10 times more to win a new customer than to increase sales from an existing customer”

• Look at the hand-written entry log your teacher provides you with.

• Create a database using ____ program and use the company’s logo at the top.

• Remember to think carefully about what information you choose to include. You should have a column that records information about future mailings as well.

Building a Client Database Task 3