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[email protected]+353 83 451 2352http://andrepache.co/
André Pacheco
I am a senior UI, UX and graphic designer, a creative and manager with experience in projects for small, medium and large clients; including agencies, companies, artists and record labels. Currently, I am the Creative Director at Get User To, a studio that I founded back in 2017 to provide online solutions mainly to a long-term client based in Brazil. The studio has launched more than 30 campaigns, achieving excellent results for our clients and their fans. I am passionate about every aspect of a digital product, from planning to executing, doing research and looking for ways to improve it. I am an HTML and CSS coder and a WordPress developer with dozens of websites delivered. Aiming to improve my coding skills, I am currently learning JavaScript. I am looking for a job in Ireland, where I can improve my skills, build new digital projects and products, and, last but not least, learn from other people. Regards,
Hey,I’m André!
Skills
Project Management
Problem Solving
Art Direction
Graphic Design
User Interface Design
User Experience Design
Photoshop
Illustrator
InDesign
HTML
CSS
WordPress
SEO
Marketing Strategy
Digital Marketing
Email Marketing
Content/Editorial
Copywriting
Education
2011 – 2014 Post Graduation, Art Direction Centro Universitário Belas Artes São Paulo, Brazil My term paper, written in Brazilian Portuguese and presented in 2014 March, was titled “Music Industry and the image: The emergence of the album cover and its importance to the music market”.
2007 – 2011 Bachelor’s Degree in Social Communication/Journalism Universidade Federal de Viçosa Viçosa, Brazil My final project was the development of a website about new technologies in Photo Journalism. I was also a tutor for the subjects Multimedia Journalism and Radio Journalism; for the majority of my graduation, I interned as a webdesigner in the college’s Distance Learning Department.
Languages
EnglishFull professional proficiency
PortugueseNative
SpanishElementary proficiency
Side Projects
January 2015 – Present Behance - http://www.behance.net/pachecoandre I’ve been uploading to my Behance profile some of my design artworks, mainly digital collages and poster collections. I make them as a way to study new techniques and keep my creativity flowing.
October 2013 – May 2015 Vestiário Vestiário was a digital magazine about pop culture, lifestyle and politics. We were a collective of more than 10 people. I founded and co-coordinated this project, and was responsible for the website design, development and maintenance. I eventually wrote articles and designed editorial artworks. We conquered great results and built an engaging community around us.
January 2013 – September 2013 Maria Clara Lima, Singer Digital presence planning and execution for the Brazilian singer Maria Clara. The job scope included strategic communication for social media, contacting bloggers and influencers. There was also editorial content writing, artwork designing, and qualitative monthly reports.
WORK [email protected]
+353 83 451 2352 http://andrepache.co/
June 2017 – Present Get User To Ireland, Brazil Founder, Creative Director, UI/UX Designer Get User To is a studio focused on developing web applications for engaging experiences. One of my primary duties is to think of solutions for our clients, proposing improvements and new features for the range of products. I also oversee the development within the development team and handle directly with clients, guaranteeing that everything runs smoothly. Since 2017, we have delivered more than 30 promotional landing pages using different APIs – including Spotify, Deezer, YouTube, Google, Facebook and Twitter – for both Brazilian and European markets, the majority of them for the music industry. The results for our clients have been being positive, with fans engaging and increasing product consumption as well as brand awareness and significant figures for leads captured using our webapps.
March 2018 – Present Liboo Music Contractor, home office Newsletter Editor Liboo is Universal Music Brasil’s official local Dance Music label. I am responsible for the newsletter content, creation and implementation of the editorial agenda, tracking of the results and the qualitative analysis of our figures. April 2016 – Feb 2019 Universal Music Brasil Contractor, home office Newsletter Editor Writing in Brazilian Portuguese and designing newsletters for the company’s acts, also designing and copywriting some promotional landing pages using the company-owned tool. I worked in tune with the marketing team to develop the best strategies to achieve the planned results; my job also included monthly reports with qualitative analyses of our numbers. We achieved great results, including the growth of critical figures, such as subscribers retentions and engagement.
October 2015 – June 2017 Connector Dublin, Ireland UI/UX Designer, Front-end Developer Designing interfaces from scratch based on the clients’ needs, developing websites and landing pages using HTML, CSS and WordPress — sometimes I implemented third-party WordPress themes depending on the project, but I coded the majority myself. I occasionally designed imagery content for different purposes, such as social media and infographics. I left the company as am employee in 2017, and since 2018, I have been offering my service as a freelancer for handpicked projects. Clients I have been involved with include Huawei, Benecol, UEL, The Harbour Bar.
March 2014 – July 2014 Aurea Music São Paulo, Brazil Label Manager Planning and execution for the label’s releases,
content producing and management of the artists’
channels and online presence, also building
relationships with bloggers, content creators and
influencers. I was responsible for strategies for
digital distribution and advertising, as well as
taking part in meetings and calls with the team,
artists and partners regularly.
January 2013 – March 2016 Universal Music Brasil Graphic Designer, UI/UX Designer Contractor, home office Design and art direction of an assortment of
digital artworks — online advertisement campaigns,
social media artworks, channel customisation,
newsletters, Facebook promotional tabs and landing
pages for the Brazilian branch. I had to follow the
artists and releases visual guidelines combining
them with my creativity; still, I was allowed to
propose new design ideas and bring other solutions
to improve the general work. The job we developed
together as a team was in the earlier stage of the
company’s digital presence, and it helped to pave
the way for the next steps and improvements that
have taken place.
March 2012 – February 2013 Agência Ideal São Paulo, Brazil Graphic Designer, UI/UX Designer, Front-end Developer Responsible for GE do Brasil’s social media
artworks, infographics, landing pages and
maintenance of their official website, as well as
imagery content for internal purposes like special
print brochures. I was part of a team, including
high profile journalists and PR professionals,
handpicked to be responsible for this important
client’s online presence. Time to time, I was also
available for the agency’s other clients, such as
Nike and Gatorade.
June 2011 – January 2012 Universal Music Brasil Website Editor, Webdesigner Contractor, home office Responsible for the design, maintenance and
content of two of the company’s editorial sites;
one for Taio Cruz and the other for Latin Music.
February 2009 – September 2010 ETEV, Viçosa, Brazil Webdesigner Teacher March 2008 – March 2010 CEAD, Universidade Federal de Viçosa, Brazil Webdesigner Intern
P O R T F O L I OBin of Old Behaviours Get User To in partnership with Connector 2019 - Webapp Client: Greyhound Recycling and Recovery My Scope: Project Manager, UI/UX Designer, HTML/CSS To commemorate 2019’s Pride Month, Get User To in partnership with Connector, launched “Bin of old Behaviours”, a webapp designed to help people searching for homophobic tweets and delete them, making the Internet a less toxic place. The campaign sparked conversations online all over Ireland, securing over 13 articles in the Irish media, earned over 6 million media reach and impacted more than half a million people on social media. For more info, please visit: https://connector.ie/portfolio-item/public-relations-greyhound-recycling/
Singular Act Brasil Get User To 2018 - Webapp Client: Universal Music Brasil My Scope: Project Manager, UI/UX Designer, HTML/CSS Sabrina Carpenter’s Brazilian fans were invited to create their Spotify playlist, featuring a personalised cover with some of her lyrics. Fans could choose lyrics from the album, which one with its own pre-selected songs playlist. Logging in with their Spotify accounts, fans should follow the steps to get their playlist cover: 01) select the favourite lyrics from the album in a shortlist; 02) upload a picture from their device if they didn’t want to use the default Spotify profile picture.
Huawei Snapys Connector 2016 - Brochure website My Scope: UI/UX Designer, HTML/CSS, WordPress Huawei Snapys was an Irish competition for the Instagram community; its main website was thought to work as a hub containing info regarding the categories, sponsors, prizes. After working on the website art direction and interface desigin, I started coding the HTML/CCSS from scratch. The last step was the WordPress implementation.
Huawei Snapys is an award-winning project, receiving the “An Post Smart Marketing Awards” in 2016 and “APMC Marketing Awards” in 2017.
P O R T F O L I [email protected]
+353 83 451 2352http://andrepache.co/
The Harbour Bar Connector 2018 - Brochure website My Scope: Project Manager, UI/UX Designer, HTML/CSS, WordPress The Harbour Bar is one of Ireland’s most iconic pubs and is described as “a true destination pub with an unmatched character”. I had the opportunity to redesign their website in late 2018. Through Connector, I was tasked with developing and creating its new website. The primary instruction I was given was to convey through the website the bar’s unique character, and I had the carte blanche to bring new ideas and solutions. See online: https://theharbourbar.ie/
Other WordPress brochure websites I have designed in the last few years that are still online: 2018: http://happyplace.uk.com/ 2017: http://sistersofmercy.ie/ 2016: http://naturalbornfeeder.com/ 2015: http://universalmusic.com.br/
My scope for all the above websites: Project Manager, UI/UX Designer, HTML/CSS, WordPress implementation.
All the themes were designed and coded from scratch; the usage of plugins was majority left for performance and security features. They also have plenty of features beyond WordPress’s basic functionalities.
Landing Pages
for Universal Music Brasil I have designed several static landing pages for Universal Music Brasil since 2011. Below, a shortlist of still online projects: http://universalmusic.com.br/backtoyou/
http://universalmusic.com.br/palo-santo/
http://universalmusic.com.br/anavitoria/ #1: In Selena Gomez’s “Back To You” landing page, fans had the chance to write a message and download it as a polaroid image with a custom picture; the website was created to promote both the song and the soundtrack of the second season of “13 Reasons Why”. #2: In Years&Years page, fans could type a secret message using the band’s unique alphabet created to promote the album “Palo Santo”. #3: In ANAVITORIA, #3, users could secretly choose one the album’s symbols and customise a message with their pictures. I applied open-source javascript plugins that I customised. I was also Project Manager, Art Director, and UI/UX Designer.
Posteres, Personal Projects2015 - Present
See more at http://behance.net/pachecoandre
