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IAB Canada2018 Marketing Opportunities with IAB CanadaEffective as of October 2017
IAB Canada represents over 250 leading media and technology companies that are responsible for buying, selling, delivering and optimizing digital advertising or marketing campaigns. Together, our members account for over 80% of the $5.5 Billion digital advertising industry in Canada.
About IAB Canada
Powerful Digital Leadership
IAB Canada is the only organization fully dedicated to the development and promotion of digital/interactive advertising in Canada delivering:
• Original Canadian digital marketing research• Globally accepted digital ad standards • Trained human capital, through globally standardized courses,
certification and custom workshops• Advocacy for the Canadian digital advertising industry to the Canadian
government• Information to the industry and enhanced communication between
members
All-in for the Canadian Online Marketing Industry
What we Deliver
Sponsoring IAB Canada Initiatives
How your Organization Can Make a Difference
As IAB Canada continues to focus on delivering thought leadership, education, research and impactful advocacy in the areas of policy and self-regulation, we have expanded our support offerings to help bring true value to our community of almost 10,000 industry participants.
Allowing our members to support areas of content like education and research provides incredible visibility and brand alignment to our sponsors. With a growing desire from our members to provide substantive value to clients, IAB Canada’s programs are able to deliver in meaningful ways. From sponsored education to sponsored research reports, these opportunities present excellent ways to get in front of decision makers.
By supporting IAB Canada events or expanded partnership opportunities, you are supporting our ability to serve the industry. As a not for profit association, every dollar is re-invested towards resources that help to drive growth in the Canadian digital marketing industry.
Sponsoring our efforts allows your organization to lean-in in a meaningful and highly visible way.
IAB Canada is deeply committed to delivering thought leadership and education to the Canadian online marketing community. To deliver on this promise, IAB Canada has made significant changes to its event line-up.
2018 events will largely consist of our highly regarded Business of Digital series that are designed to take deep dives into specific areas of content. We will deliver our largest Business of Digital event, State of the Nation in Q2 and take the contents on the road across Canada to reach our rapidly expanding national network in a timely and content-rich way.
Our annual MIXX event will be taking place as always in September and will feature an international A-list of speakers.
Our Events
Changes in 2018
IAB Canada EventsPowerful Digital Leadership
2018 at a Glance2018 EventsJanuary Business of Digital Metrics - Montreal
Podcasts
February PodcastsPrivacyCourses
March Business of Digital– Augmented Reality – TorontoPodcastsCourses
April Business of Digital– Location Based Advertising – Toronto & MontrealPodcastsCourses
May Business of Digital State of the Nation – TorontoPodcastsCourses
June Business of Digital State of the Nation – National Road ShowPodcasts
July Podcasts
August Podcasts
September MIXXPodcastsCourses
October Business of Digital – TBDPodcastsCourses
November Business of Digital Metrics / AGMPodcasts Courses
IAB Canada’s event attendance has grown to reflect its membership composition. Over 50% of our audiences include marketers and advertisers.
Our events are generally low cost to attend as our top priority remains to provide valuable unbiased insights and information to the industry.
Feedback on our content has been fantastic over the past couple of years as we have tightened our standards and remained on-topic.
Meaningful Reach
Authentic Conversations & True Value
The Business of Digital event series was designed to focus on key areas affecting the digital media landscape. These events allow us to unpack issues with thought leaders in a more intimate environment.
Past events have included:• Currency of Talent• Blinded by Content• AR/VR• Location Based Advertising• Ad Blocking
Attendance ranges between 100-250 and delivers highly topic-engaged audiences.
Business of Digital
Powerful Digital Leadership
2018 Business of Digital Line-Up
Powerful Digital Leadership
Business of Digital Topic Date Location
Augmented Reality /Virtual Reality March 2018 Toronto
Location Based Advertising April 2018 Toronto
Location Based Advertising April 2018 Montreal
State of the Nation May 2018 Toronto
State of the Nation – Cross Country May/June 2018 Halifax, Montreal, Calgary, Vancouver
TBD October 2018 Toronto
Metrics – themed TBD November 2018 Toronto
Metrics – themed TBD January 2019 Montreal
2018 *Business of Digital Sponsor Packages
Powerful Digital Leadership
PACKAGE FEATURES EVENT
PARTNER TITLE GOLD
BREAKFAST/COCKTAIL
REGISTRATION
Subject Presenter/30 Minute Speaking Opportunity
Sponsor logo on all materials/website/social Special on stage thank you
On stage sponsor recognition 5 Minute Speaking Opportunity
Signage Material Distribution or Contest
Database of attendees (no email addresses) Research Case Study posted on IAB website
Branded collateral relevant to sponsorship • Napkins, lanyards, etc.
Comp Tickets - per event 10 6 5 5 5
COST $9,500 $5,000 $3,750 $3,250 $3,250
MEMBER COST $7,500 $4,000 $3,000 $2,600 $2,600
!• *Pricing does not include State of the Nation Packages which will be negotiated separately due to the cross-country element• Please note that if Event Partner package is sold all other sponsorships become unavailable.• Also, any branded collateral like napkins, lanyards, name tags, etc. must be provided by sponsor.
MIXX is the industry best-informed content line-up that effectively cuts through the noise to present the real opportunities that lie ahead despite the distractions from pundits and critics. It is a forward thinking conference that leaves attendees stimulated, invigorated and in planning mode.
MIXX 2017 drew almost 400 attendees and attendees gave extremely positive feedback on the content, the event execution and the delicious lunch!
Our tradeshow floor drive heavy decision-making traffic and the post-event cocktails were lively and well-attended. 2018 promises to be even better!
IAB Canada MIXX 2018
Powerful Digital Leadership
2018 MIXX Sponsor Packages
GoldPre-Event
• Logo/weblink in all email, print & website communications promoting the event • Social media mentions (Facebook, Twitter, LinkedIn)
During Event
• 1 Table of 10 with premium reserved seating • Additional tickets at 50% discount • Logo presence in event agenda • Verbal mention on stage by IAB Canada President • Logo presence/corporate identification on-screen at various times throughout the day • Access to premium exhibitor space (2 spots reserved for gold sponsors) • 2 Exhibitor Badges for your employees who will be managing the booth • Ability to run a contest – Database collection – at your booth
Post Event • Logo/weblink on follow up email communication to attendees • Database of all attendees (except email address) • 10% discount on Roadshow Partnership packages and ticket prices à la Carte Addition - $5,000 added to cost below • Speaker Sponsor at one (1) of our Business of Digital Series events in 2018
• Must be contextually relevant. • Cannot be a sales pitch (the final slide or two is fine to speak directly about your
company). • Time is limited to 30 minutes. More details to be provided.
COST $13,000
MEMBER COST $10,400
2018 MIXX Sponsor Packages
Silver
Pre-Event • Logo/weblink in all email, print & website communications promoting the event • Social media mentions (Facebook, Twitter, LinkedIn)
During Event
• 6 tickets to the IAB Canada MIXX conference in September, 2018 • Extended early bird rates for any extra ticket purchased • Logo presence in event agenda • Verbal mention on stage by IAB Canada President, • Logo presence/corporate identification on-screen at various times throughout the day • Option to have a booth/table at the conference • 2 Exhibitor Badges for your employees who will be managing the booth • Ability to run a contest – Database collection – at your booth
Post Event • Logo/weblink on follow up email communication to attendees • Database of all attendees (except email address)
COST $7,500
MEMBER COST $6,000
2018 MIXX Sponsor Packages
Tradeshow Booth
Booth Sponsor - MIXX Canada will have a MIXX Passport. This passport will encourage attendees to travel to each exhibitor’s booth for stamps (perfect opportunity tell them why you’re there). Each person who hands in a completed passport will be entered in a draw to win a prize (TBD – but will be a good one!)
• Logo presence on event agenda, website, on-site signage & on-screen at event • 2 tickets to the event and extended early bird rates for any additional tickets purchased • 2 Exhibitor Badges for your employees who will be managing the booth • Ability to run a contest at your booth – Database collection – at your booth • Social media mention prior to event
COST $6,000
MEMBER COST $5,000
Break Sponsor
• Logo presence on event agenda, website, onsite signage and on-screen at event • Recognition as both the morning and the afternoon break sponsorship • Prominent signage during morning and afternoon breaks • 2 tickets to the event and extended early bird rates for any additional ticket purchased • Opportunity to run contest / business card collection during breaks
COST $6,000
MEMBER COST $5,000
2018 MIXX Sponsor Packages
Breakfast / LunchBreakfast Sponsor
• Logo presence on event agenda, website, on-site signage & on-screen at event • Prominent table signage during breakfast • The opportunity to provide branded cups/napkins etc. to be placed during breakfast • 2 tickets to the event and extended early bird rates for any additional tickets purchased • Social media mention prior to event • Ability to run a contest – Database collection – fishbowl style during breakfast
o Prize to be presented on stage at event
Lunch Sponsor
• Logo presence on event agenda, website, on-site signage & on-screen at event • Prominent table signage during lunch • The opportunity to provide branded cups/napkins etc. to be placed during lunch • 2 tickets to the event and extended early bird rates for any additional tickets purchased • Social media mention prior to event • Ability to run a contest – Database collection – fishbowl style during lunch
• Prize to be presented on stage at event
COST $6,000
MEMBER COST $5,000
COST $6,000
MEMBER COST $5,000
2018 MIXX Sponsor Packages
Cocktail / RegistrationCocktail Sponsor
• Logo presence on event agenda, website, on-site signage & on-screen at event • Signage during cocktails • The opportunity to provide branded cups/napkins etc. to be placed during cocktail reception • Branded drink tickets that will be distributed to all attendees at registration • 2 tickets to the event and extended early bird rates for any additional tickets purchased • Social media mention prior to event • 20 extra drink tickets for your guests
Registration/Lanyard Sponsor
• Logo presence on event agenda, website, on-site signage & on-screen at event • Prominent table signage at registration and the opportunity to provide branded lanyards
that will be used during the event • 2 tickets to the event and extended early bird rates for any additional tickets purchased • Social media mention prior to event • Opportunity to run a contest / business card collection at registration desk
*does not include lanyards
COST $6,000
MEMBER COST $5,000
COST $3,500
MEMBER COST $2,800
2018 MIXX Sponsor Packages
Centrepiece / WiFi / Student
IAB Canada EducationPowerful Digital Leadership
Sponsoring courses for clients as a concept has gained significant traction over the past years.
If you are looking to provide meaningful value that is acknowledged across an entire client organization, IAB Canada can provide you with a broad range of custom courses to sponsor.
Send your clients to a full day course on any topic from basic digital media to best practices in native and our increasingly popular brand safety course.
Benefits:• Exclusive class list• Hosting options range from basic to high end executive location and meal options• Unbiased content delivered from a trusted industry association• Opportunity to open each session and deliver 10 minute intro to the day
Pricing:Contact IAB Canada as prices range based on custom content requirements, locations and materials
Sponsored Courses - Delivering Tangible Value to Clients
Powerful Digital Leadership
IAB Canada continues to be the leading provider of standardized education in all areas concerning digital advertising. We have several in-house training programs that are consistently well-attended by both veterans and newcomers to the digital marketing industry. Our class compositions tend to skew towards the buy-side with the exception of our global sales certification program.
Show your support for IAB Canada’s efforts in securing digital marketing professionals by sponsoring our class room. All proceeds are re-invested towards higher quality training materials and development.
Benefits:• Positioning as a true proponent of unbiased thought leadership in Canada• Attendance passes to 5 IAB Canada classes• In-Class Signage and In IAB Deck Logo visibility• Education partner acknowledgement on IAB Canada website• Ability to share branded collateral in the classroom – pens, paper etc.• Honourable mentions at major IAB Canada events – including Cross-Country State of the
Nation
Annual Education Support Pricing (non-exclusive):$3,000
In-Class Presence
Powerful Digital Leadership
IAB Canada ResearchPowerful Digital Leadership
Sponsoring research is one of the best ways to show commitment to the industry and to show thought leadership in specific areas of content.
In 2017 we started to gain momentum in delivering Canadian-specific reports to our members and the industry. Our second Ad Blocking benchmark study was released showing flattening of the usage of ad blockers in Canada. We also released our first benchmarking study on Canadian publishers and how they fare against global players in the areas of viewability, legitimate traffic and attention.
2018 will have us focused on areas of brand safety and the secured supply chain, cross-platform metrics and the rapidly evolving video landscape.
Additionally, IAB Canada will be focusing its efforts on research projects to help support our increasing policy and advocacy efforts.
Benefits to Sponsoring IAB Canada Research:• Tangible Value to the Industry• Exposure through speaking engagement at IAB Canada – State of the Nation, Councils &
Committees, the Download or Podcast depending on content• Unbiased syndication through IAB Canada
Pricing:Contact IAB Canada as prices range based on depth of project and RFP requirements
Canadian Research is in High Demand
Tangible Thought Leadership
IAB Canada PodcastsPowerful Digital Leadership
IAB Canada will be launching a series of podcasts designed to unpack all topics of interest that are derived from our vast community of council and committee members. Sample topics include AI and Machine Learning, Talent, Cross-Platform Metrics, Brand Safety, and many more.
Whether you are interested in specific subject matter or you would like to support the overall broadcasting initiative in 2018, we have a few options available.
Our podcasts will be supported through all social channels to over 10k industry peers on a regular basis.
Benefits:• Opportunity to program one podcast fireside chat with IAB Canada on a topic of choice (must
align with industry thought leadership)• Logo presence online at IAB Canada alongside our podcast library• Special mention on podcast (either sponsored or native content)
Annual Education Support Pricing (non-exclusive):$500-$2,500 – presence in one podcast to annual exposure as supporter of overall channel
IAB Canada Podcasts – New in 2018
Powerful Digital Leadership
For Further information on these and other opportunities:
CONTACT
Sonia Carreno – [email protected] Kormann – [email protected] Pavao – [email protected]
IAB Canada2 St. Clair Ave. West, Suite 602Toronto, OntarioM4V 1L5
Telephone: 416-598-3400Fax: 416-598-3500
