I saw you...thanks!

A conceptual design by Shubha Bhat

Design Challenge: Use mobile or social technology to influence at least 5 people

to create a stronger habit of eating vegetables each day

Persuasive Purpose

1. To create a cue behavior of eating a veggie each time you see a friend eating a veggie.   2. To reinforce the behavior through anonymous thank you notes that are posted publicly.  

StoryGroup of friends gets an email each morning Friends take on challenge

 Friends visit the site: bit.ly/isawyou 

 Each person fills out an anonymous thank-you note each day

Friends view the "Sightings Feed"

Prototype of I saw you, thanks!

Features/Functionality

• Daily morning email functions as a reminder • "Thank you" submission functions as a reinforcement and

tracker • Sightings Feed serves to publicly acknowledge the friends

that influence us • People who are acknowledged will get a personal email

saying that someone has thanked them.

Theoretical Justifications

Reinforcement

Public Gratitude

Awareness that your friends habits influence you and vice-versa Cue behavior

Shortcomings of Design

Finding a group of dedicated prototype testers!Checking the site & submitting a thank-you are habits themselves.  People may eat alone some days Does this rely on you feeling connected to the people on the Sightings Feed?

What else is possible?

• Add other habits besides veggie eating • Link to Facebook or Twitter

 • Ability to control your Sightings feed (so that it is only your

friends) • Track who thanks the most and who is thanked the most

 • Potential competition

Next Steps

Find a group of willing testers

Begin sending reminder emails to those interested Update Sightings feed daily

Summary

Gossip Girl meets 

Health meets 

gratitude  

=  

isawyou, thanks!