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Preferred Other Format Promotional and Core Planogram • The items shown in this planogram are effective 11/13/11. • The collateral and e-flyer lists are now a separate document. The new Dealer Collateral and E-flyer Reference List is available at ISC>Coop/Merchandising>Planograms. • New on-device demos are available for select devices. Go to ISC>Co-op/ Merchandising>Tools/Instructions>On Device Demos for download instructions. ** Most graphics will be pushed directly to your store unless otherwise noted. • If you did not receive the items shown, please contact your IAE or ISM for assistance. They can request another shipment of missing item(s), except for items that are available on the Co-op site only. Note: You can only request items designated for your dealer type and store format. NOTE: • When navigation panels are removed from the planogram, don’t throw them away. Store them in your backroom. They may be added back to the planogram in the future. • You can order a folder to store the navigation panels that aren’t currently on planogram. This storage folder (SPR-STORNAVHEADER) is available through the Coop site at www.sprintnextelcoop.com > Login > Merchandising Store > Core Refresh Graphics Updated 11/8/11 Not sure of your store’s format? Follow the instructions below to find out- Log onto the Co-op site (coop.sprint.com) Click on the Store Location/Format Report link in the Funds Snapshot module on the homepage. Store formats are listed in the Store Format column. • If you did not receive the items shown, please contact your IAE or ISM for assistance. They can request another shipment of missing item(s), except for items that are available on the Co-op site only. Note: You can only request items designated for your dealer type and store format. • Some Hispanic pieces are listed by a Language Tier, these descriptions are: • Tier I - store identified as requiring a large percentage of Hispanic materials • Tier II - store identified as requiring a small percentage of Hispanic materials • Accessories must be displayed with a selling price. • 2.5”x1.25” blank perforated price strip paper [AP5220-6589] can be ordered through the Online Merchandise Order Form. • Accessory price strip templates are available at ISC > Co-op/Merchandising > Rate Plans Rebate Promotions and Coupons>Accessory Price Strip Templates > 2.5”x1.25” Customizable Accessory Price Strips IN STORE LEGALLY REQUIRED COLLATERAL (refer to planogram for versions and LIT numbers): • Service Plan Guides • Total Equipment Protection Brochure • Terms & Conditions (E-flyer) • Rebate Flyers

i Pr Other Planogram

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Page 1: i Pr Other Planogram

Preferred Other Format Promotional and Core Planogram

• The items shown in this planogram are effective 11/13/11.

• The collateral and e-flyer lists are now a separate document. The new Dealer Collateral and E-flyer Reference List is available at ISC>Coop/Merchandising>Planograms.

• New on-device demos are available for select devices. Go to ISC>Co-op/Merchandising>Tools/Instructions>On Device Demos for download instructions.

** Most graphics will be pushed directly to your store unless otherwise noted.

• If you did not receive the items shown, please contact your IAE or ISM for assistance. They can request another shipment of missing item(s), except for items that are available on the Co-op site only. • Note: You can only request items designated for your dealer type and store format.

NOTE: • When navigation panels are removed from the planogram, don’t throw them away. Store them in your backroom. They may be added back to the planogram in the future. • You can order a folder to store the navigation panels that aren’t currently on planogram. This storage folder (SPR-STORNAVHEADER) is available through the Coop site at www.sprintnextelcoop.com > Login > Merchandising Store > Core Refresh Graphics

Updated 11/8/11

Not sure of your store’s format? Follow the instructions below to find out-• LogontotheCo-opsite(coop.sprint.com)• ClickontheStoreLocation/FormatReportlinkintheFundsSnapshotmoduleonthe

homepage.• StoreformatsarelistedintheStoreFormatcolumn.

• If you did not receive the items shown, please contact your IAE or ISM for assistance. They can request another shipment of missing item(s), except for items that are available on the Co-op site only. • Note: You can only request items designated for your dealer type and store format.

• Some Hispanic pieces are listed by a Language Tier, these descriptions are: • Tier I - store identified as requiring a large percentage of Hispanic materials • Tier II - store identified as requiring a small percentage of Hispanic materials

• Accessories must be displayed with a selling price. • 2.5”x1.25” blank perforated price strip paper [AP5220-6589] can be ordered through the Online Merchandise Order Form. • Accessory price strip templates are available at ISC > Co-op/Merchandising > Rate Plans Rebate Promotions and Coupons>Accessory Price Strip Templates > 2.5”x1.25” Customizable Accessory Price Strips

IN STORE LEGALLY REQUIRED COLLATERAL (refer to planogram for versions and LIT numbers): • Service Plan Guides • Total Equipment Protection Brochure • Terms & Conditions (E-flyer) • Rebate Flyers

Page 2: i Pr Other Planogram

Planogram Period: 11/13/11-1/7/12

Preferred Other Format Promotional and Core Planogram Updated 11/8

2

Front Window

Note: Highlighted items are the only changes for this planogram period

34

5

4

3

Door Cling - purchasing instructions on last page

Store Hours Cling - purchasing instructions on last page

-4Gstoresin4Glaunchmarkets:Seepg15foradditionalclings.

6 NV1201-3158 - Buyback Program cling

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8 OC0005-3400 Hispanic Window Cling - Hispanic/Bilingual Tier I & II- displayonlyifyouhaveSpanishspeakingreps

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AP0217-9500 - Boost and Virgin window cling

99

Note:RenderingdepictsGeneralMarketLITsinboldbelow.Ifyourmarketrequirestheotherversionslistedbelow,themessaginginyourfrontwindowmightvary.

1 2

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1 2OC1NC3-4725 iPhone 4S/iPhone 4S 3’x5’ banner

SE1NC4-3450 JD Power Award - Best Wireless Retail Experience in a Tie

5

OC1202-4310 Unlimited Everything/EVO Family Story 3’x5’ banner

OC1202-4135 Holiday Unlimited Window Cling

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3

Core 22” x 28” Posters - NavigationalUsetheseinyourstoretohelpnavigatethecustomertothehandsetsinthesecategories:

MY1NC1-3000 Android Apps for everything

MY1NC1-3003 Smartphones Everything in one place

• Preferred Retailers are not required to display all of the listed handsets.• See the Window Inventory Requirements spreadsheet for device display and inventory requirements.• All handsets shown are appearance models unless marked with .• The live symbol is placed by required live demo devices.

LIVE

LIVE

LIVE

LIVE

LIVE

LIVE

LIVE

LIVE

Handset LineupAndroid HandsetsMotorola Photon 4G (Fact Tag: 5.4375”x4.8125” - NV1NC1-7312, 3” x 8” - NV1NC1-7315) LG Optimus (Fact Tag: 5.4375”x4.8125” - NV1NC1-7252, 3” x 8” - NV1NC1-7255)Kyocera Milano (Fact Tag: 5.4375”x4.8125” - NV1NC1-7228, 3” x 8”- NV1NC1-7231)LG Marquee (Fact Tag: 5.4375”x4.8125”- OC1207-7555, 3” x 8” - OC1207-7558)Motorola XPRT (Fact Tag: 5.4375”x4.8125” - NV1NC1-7348, 3” x 8” - NV1NC1-7351)Samsung Epic (Fact Tag: 5.4375”x4.8125”-NV1NC6-7820, 3” x 8” - NV1NC6-7823)Samsung Epic 4G Touch (Fact Tag: 5.4375”x4.8125”- NV1NC1-7432, 3” x 8” -NV1NC1-7435) Samsung Transform Ultra (Fact Tag: 5.4375”x4.8125” - NV1NC1-7516, 3” x 8”- NV1NC1-7519) NEW DEVICESamsung Replenish (Fact Tag: 5.4375”x4.8125” - NV1NC1-7468, 3” x 8” -NV1NC1-7471) Samsung Nexus S 4G (Fact Tag: 5.4375”x4.8125”- NV1NC1-7456, 3” x 8” -NV1NC1-7459)Samsung Conquer (Fact Tag: 5.4375”x4.8125”- NV1NC1-7408, 3” x 8” - NV1NC1-7411)

iPhone 4S - Refer to p. 10 for merchandising instructions.

HTC EVO Design 4G (Fact Tag: 5.4375”x4.8125”-NV1NC1-7144, 3” x 8” - NV1NC1-7147)HTC EVO 3D (Fact Tag: 5.4375”x4.8125”-NV1NC1-7132, 3” x 8” -NV1NC1-7135)HTC EVO Shift (Fact Tag: 5.4375”x4.8125”- NV1NC1-7156, 3” x 8” - NV1NC1-7159)

Smartphone HandsetsBlackberry Torch 9850 (Fact Tag: 5.4375”x4.8125” - NV1NC1-7012, 3” x 8” - NV1NC1-7015)Blackberry Curve 9350 (Fact Tag: 5.4375”x4.8125”- NV1NC1-7024, 3” x 8” - NV1NC1-7027) Blackberry Bold 9930 (Fact Tag: 5.4375”x4.8125” - NV1NC1-7000, 3” x 8” - NV1NC1-7003)Blackberry Curve 9330 (Fact Tag: 5.4375”x4.8125”- NV1NC1-7048, 3” x 8” - NV1NC1-7051)iPhone 4 (Fact Tag: 5.4375”x4.8125”- OC1NC3-7100, 3” x 8” -OC1NC3-7103)HTC Arrive (Fact Tag: 5.4375”x4.8125”- NV1NC1-7120, 3” x 8” -NV1NC1-7123)

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Planogram Period: 11/13/11-1/7/12

Preferred Other Format Promotional and Core Planogram Updated 11/8

4SomecoregraphicsareavailableinadditionalsizesontheCo-opsite.

MY1NC1-3006 Talk and Text Always in Touch (Female)

MY1NC1-3009 Talk and Text Always in Touch (Male)

• Preferred Retailers are not required to display all of the listed handsets.• See the Window Inventory Requirements spreadsheet for device display and inventory requirements.• All handsets shown are appearance models unless marked with .• The live symbol is placed by required live demo devices.

LIVE

Motorola Admiral (Fact Tag: 5.4375”x4.8125” - NV1NC1-7276, 3” x 8” - NV1NC1-7279) NEW DEVICEKyocera DuraCore (Fact Tag: 5.4375”x4.8125”- NV1NC1-7204, 3” x 8” - NV1NC1-7207) NEW DEVICEKyocera DuraMax (Fact Tag: 5.4375”x4.8125”- NV1NC1-7192, 3” x 8” - NV1NC1-7195)

Blackberry 8350i (Fact Tag: 5.4375”x4.8125”- NV1NC1-7036, 3” x 8” -NV1NC1-7039)Motorola Titanium (Fact Tag: 5.4375”x4.8125”- NV1NC1-7324, 3” x 8” -NV1NC1-7327)Motorola i576s (Fact Tag: 5.4375”x4.8125”-NV1NC6-7838, 3” x 8” - NV1NC6-7841)Motorola Brute i686 (Fact Tag: 5.4375”x4.8125”- NV1NC1-7288, 3” x 8” -NV1NC1-7291)

Sanyo Taho (Fact Tag: 5.4375”x4.8125”- NV1NC1-7540, 3” x 8” - NV1NC1-7543)Sanyo Vero (Fact Tag: 5.4375”x4.8125”-NV1NC1-7552, 3” x 8” -NV1NC1-7555)Samsung m360(Fact Tag: 5.4375”x4.8125”- NV1NC1-7444, 3” x 8” - NV1NC1-7447)

Talk and Text Handsets:Kyocera Brio (Fact Tag: 5.4375”x4.8125” -NV1NC1-7180, 3” x 8” - NV1NC1-7183)LG Rumor Touch (Fact Tag: 5.4375”x4.8125”- NV1NC1-7264, 3” x 8” - NV1NC1-7267)Samsung Trender (Fact Tag: 5.4375”x4.8125”- NV1NC1-7528, 3” x 8” - NV1NC1-7531)

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5

Handset Lineup, cont’d.

• Preferred Retailers are not required to display all of the listed handsets.• See the Window Inventory Requirements spreadsheet for device display and inventory requirements.• All handsets shown are appearance models unless marked with .• The live symbol is placed by required live demo devices.

LIVE

TabletsMotorola Xoom (Fact tag 5.4375”x4.8125”-NV1NC1-7336, 3” x 8” -NV1NC1-7339)Samsung Galaxy Tab 10.1 (Fact Tag: 5.4375”x4.8125”-NV1NC6-7826, 3” x 8” -NV1NC6-7829)BlackBerry Playbook (Fact Tag: 5.4375”x4.8125” - NV1NC1-7396, 3” x 8” - NV1NC1-7399)

Aircards/HotspotsSierra Overdrive Pro 3G/4G Mobile Hotspot (Fact tag: 5.4375”x4.8125”-NV1NC1-7372, 3” x 8” -NV1NC1-7375)Sierra Wireless 250U (Fact tag: 5.4375”x4.8125”-NV1NC1-7576, 3” x 8” - NV1NC1-7579)Compass 598U (Fact tag: 5.4375”x4.8125”-NV1NC1-7060, 3” x 8” -NV1NC1-7063)Sprint U600 (Fact tag: 5.4375”x4.8125”-NV1NC1-7600, 3” x 8” -NV1NC1-7603)Novatel Wireless Mifi 3G/4G Mobile Hotspot (Fact tag: 5.4375”x4.8125”-NV1NC1-7360, 3” x 8” - NV1NC1-7363)

Prepaid Handsets:Boost Motorola Clutch + i475 (Fact Tag: 5.4375”x4.8125”- AU1NC2-7121, 3” x 8” - AU1NC2-7125, 3”x3” - AU1NC2-7133)Boost Motorola Theory (Fact Tag: 5.4375”x4.8125”- AU1NC1-7141, 3” x 8” - AU1NC1-7145, 3”x3”-AU1NC1-7153)Boost Motorola i412 (former name: Revolution)(Fact Tag: 5.4375”x4.8125”- AU1NC1-7155, 3” x 8” - AU1NC1-7159, 3”x3”-AU1NC1-7167)Boost Prevail (Fact Tag: 5.4375”x4.8125”- JU1203-4281, 3” x 8” - JU1203-4285, 3”x3”-JU1203-4293)Boost Factor (Fact Tag: 5.4375”x4.8125”- JU1NB2-4251, 3” x 8” - JU1NB2-4255, 3”x3”-JU1NB2-4263)Boost Blackberry (Fact Tag: 5.4375”x4.8125”- OC0NB16-9333, 3” x 8” - OC0NB16-9335, 3”x3”-OC0NB16-9341) Virgin Motorola Triumph (Fact Tag: 5.4375”x4.8125”- AU1NC3-8111, 3” x 8” - AU1NC3-8115, 3”x3” - AU1NC3-8123)Virgin LG Optimus Slider (Fact Tag: 5.4375”x4.8125”- NV1NC3-9271, 3” x 8” - NV1NC3-9275, 3”x3” - NV1NC3-9283) NEW DEVICE Virgin Restore (Fact Tag: 5.4375”x4.8125”- JU1NB1-4267, 3” x 8” - JU1NB1-4271, 3”x3”-JU1NB1-4279)Virgin Optimus V (Fact Tag: 5.4375”x4.8125”- FE1NC1-1411, 3” x 8” - FE1NC1-1413, 3”x3”-FE1NC1-1419)Virgin Intercept (Fact Tag: 5.4375”x4.8125”- OC0NB13-1947, 3” x 8” - OC0NB13-1951, 3”x3”-OC0NB13-1957)Virgin Rumor Touch (Fact Tag: 5.4375”x4.8125”- JY0205-8157, 3” x 8” - AU01237-6235, 3”x3”-AU01237-6251))BB2GO Ovation MC760 (Fact Tag: 5.4375”x4.8125”-JY0205-8163, 3” x 8” - OC0NB12-1923, 3”x3”-OC0NB12-1929)NOTE: Fact tags for Required Prepaid devices are pushed. Fact tags for recommended and optional Prepaid devices are available through your IAE.

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6

Additional Core 22” x 28” Posters

Note: Highlighted items are the only changes for this planogram period

JA1NB1-5056 JA1NB1-5062

JA1NB1-5071 - 4G stores only

JU0201-5151 JU0201-5160

JU0201-5169REMOVE - If you need a replacement poster order an additional “We’re Happy to Help” 22x28 (JU0201-5175) through your IAE.

JU0201-5172 JU0201-5175

JU0201-5166

MY1NC1-3015

MY1NC1-3012

X

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7

Notes

- If you did not receive the 22” x 28” core posters that are shown, contact your ISM or IAE.

-See the Co-op site for available core billboard graphics.

-If you wish to reformat your store to a G7M to include large billboard graphics, new navigation graphics, info boxes & fact tags, please contact your ISM or IAE for direction.

4’x5’ Core Posters for the 4’x5’ aluminum poster frames that may be in some doors (depend-ing on space) are only available through the Co-op site (coop.sprint.com>Login>Merchandising Store>Core Refresh Graphics). The SKUs for these posters are listed below. JY1NB5-3239 4’x5’ Poster - Motorola Photon OC1NC2-3135 4’x5’ Poster - Samsung Epic Touch 4G AU0203-3012 4’x5’ Poster - Samsung Epic 4G OC1NC3-4731 4’x5’ Poster - iPhone 4S

NOTE: Allow 3 weeks from the time you place your order for the 4’x5’ posters to arrive. Stores will be con-sidered compliant if new posters are ordered prior to the start of the planogram period. All updated posters should be merchandised upon arrival, no later than 4 weeks after the planogram period starts.

-Formats without glass showcases - info box sign graphics & acrylic holders are available for purchase on the Co-op site or through your IAE. These can be placed as space al-lows (see part numbers below): -Info box acrylic freestanding unit (for other formats without glass showcases: SPR-FSSH7.42X12-PD1

-Info Box Sign Graphic - Buyback Program Details: NV1201-3167 -Info Box Sign Graphic - HTC Arrive: AP1NC1-31842

-Info Box Sign Graphic -HTC EVO View: JU1206-4233

-Info Box Sign Graphic - Sprint Direct Connect & Motorola Admiral: OC1209-32593

1 Available via the Co-op site only2 If you choose to sell the HTC Arrive, merchandise this info box/sign. If you aren’t selling the Arrive, discard this piece.3If you choose to sell Sprint Direct Connect handsets and the Motorala Admiral, merchandise this info box/sign. If you aren’t selling the handsets, discard this piece.

1

43

1 432

2

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8

Mobile Broadband fixturesThe 3G/4G Mobile Broadband Laptop Demo program has expired. The fixtures shown below as well as the laptops listed below or any other laptop used to support this program should be removed from the sales floor by 10/2/11.-Dell Latitude E6400-Dell Latitude D630-Dell Latitude D620-Toshiba L640-EZ1410-Toshiba L640-EZ1411

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9

1 HTC EVO View 4G Fact Tag: 5.4375”x4.8125”- NV1NC1-7168 Scribe pedestal backer graphic - JU1206-4245 (optional)

There are different Sprint Biz 360 merchandising solutions based on store format, which are de-tailed below. In addition to the components listed below, all Preferred Retailers will be required to have a live HTC EVO View 4G demo device as part of their Sprint Biz 360 display.

LIVE

Merchandiser for “Other” format stores:

2

2

4

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3

3

7

7

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1

Sprint Biz 360

Place the Sprint Biz 360 Merchandiser on a flat surface in your store as space allows. See the 7/24 Display Implementation Guide for assembly instructions.

3aa4

a3

a4

Merchandiser header graphic - AP1NB4-3021

Merchandiser right sign - SE1NC1-3100 - Sprint Phone Connect

Sprint Phone Connect price strip. This price strip is posted with the 9/9/11 5.4375”x1.375” price strips at ISC>Coop/Merchandising>Rate Plans, Rebates, Promotions and Coupons.

Merchandiser left sign - SE1NC1-3103 - 598U MBB card with Cradlepoint Router

Cradlepoint Router MBR95/598U combo price strip. This price strip is posted with the 11/13/11 5.4375”x1.375” price strips at ISC>Coop/Merchandising>Rate Plans, Rebates, Promotions and Cou-pons.

Merchandiser base graphic - AP1NB4-3030

Sprint Biz 360 Business Solutions brochure - OC1002-1035

Sprint Biz 360 Business Solutions brochure - OC1002-1035

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10

iPhone Merchandising Display • Display on countertop near store’s Android section if possible.

iPhone 4S Merchandiser OC1NC3-4779 - Header sign OC1NC3-4776 - Feature/pricing card (image not shown)

iPhone 4S

1

1

a

a

bb

c

c

LIVE

Note: Refer to your 10/14 Display Implementation Guide for additional detailed instructions.

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11

JY0NB1-5100 – No Contract (Prepaid) poster

OC1NC1-8823 - Boost Monthly Unlimited with Shrinkage sign

JY1NB1-6747 - Virgin sign Puerto Rican version - JY1NB1-6751

If your door has additional space you can order the 8.5”x11” signs below through your IAE.

OC1NC1-8821 – Boost Rate Grid (Optional)

JY1NB1-6745 - Virgin Rate Grid (Optional)Puerto Rican version - JY1NB1-6749 (Optional)

Prepaid Merchandising Solution - In-line display for dealers with “Other” formats that can support an in-line display• Preferred Retailers with “Other” formats that have been identified by their IAE as being able to support an in-line display will need to dedicate a section of your handset displays to your Prepaid devices. These stores will receive the below component that will need to be merchandised in their Prepaid section.

10

10

11

11

1212

13 14

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13

Prepaid Merchandising SolutionsThere are two different Prepaid solutions for Preferred Retailers with “Other” formats. • See the 8/22 Prepaid Implementation Guide posted on ISC for detailed assembly instructions. Go to ISC>Merchandising>Tools/Instructions.

• Don’t merchandise your Prepaid display until you receive inventory of required Prepaid devices and all “required” merchandising components. Refer to the 8/22 Prepaid Imple- mentation Guide for checklists of “required” components.

• To determine if you are getting the in-line display or the Freestanding fixture follow these steps: • Go to coop.sprint.com • Click on the All Preferred Retailer and Co-branded Dealer Location Formats link in the planogram module. • You will see “In-line” or “Freestanding” in the Prepaid Display column by your store.

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OC1NC1-8819 – Boost Top Panel Monthly Unlimited Shrinkage sign

OC1NC1-8827 – Boost Rate Grid

OC1NC1-8825 – Boost Lifestyle graphic

OC1NC1-8817 - Boost Brochure

Re-Boost Cards - (Optional – if you choose to sell Re-Boost Cards you can merchandise them here.)

JY1NB1-6743 – Virgin sign

JY1NB1-6755 – Virgin rate grid

JY1NB1-6753 – Virgin Lifestyle graphic

JY1NB1-6727 – Virgin Brochure

Virgin Top-Up Cards - (Optional – if you choose to sell Top-UpCards you can merchandise them here.)

Prepaid Merchandising Solution – Freestanding fixture for dealers with “Other” formats that can’t support an in-line display•Preferred Retailers with “Other” formats that have been identified by their IAE as not being able to support an in-line display will receive the below display and POP.

• This display can be a two-sided “island” display that stands in the middle of your store, or it can open up and be placed against a wall.

Side #1

Side #2

Prepaid Merchandising Solutions #5 – Kiosks• Preferred Retailer Kiosks will receive the below 8.5”x11” sign.

AU01237-6227 – Combo Boost/Virgin logo sign

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7910

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Note: If you choose to sell BB2GO, replace Virgin Brochures in one of the #9 slots with the BB2GO Brochure - MY1NB1-3311

10108

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13

Incremental Holiday Accents

Incremental holiday accents have been designed to be used in strategic locations throughout the store based on your store format. These accents are the approved holiday trim for your stores. Please refer to the 11/13 Implementation Guide posted at ISC>Merchandising>Tools/Instructions for installation instructions.

Candy Fact Tag Topper -OC1202-4144 (for 3x8 fact tags)

Candy Fact Tag Topper -OC1202-4147 (for 5.4375 x4.8125 fact tags)

• Add to alternating phone pedestals (every other one) across the sales floor. • If you don’t use 3”x8” or 5.4375” x 4.8125” fact tags, you can still use the Candy Fact Tag Toppers if they work with your fact tag acrylics. If the Candy Fact Tag Toppers don’t work with your fact tag acrylics, they don’t have to be used.

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Planogram Version:OC1NC3-4740 iPhone 4S

Planogram Version:FE1301-3555 TEP Hispanic/Bilingual (Tier I & II) Version- FE1301-3558 TEP

Stanchion Signs

1

Front Back

Note: Highlighted items are the only changes for this planogram period

a1

b

Front Back

a b2 2

a

b

a

b

1 2

cc SE1NC4-3453 JD Power Award-Best Wireless Retail Experience in a tie stanchion sign topper

c

Planogram Version:OC1202-4316 HTC EVO Family Story Hispanic/Bilingual (Tier I & II) version -OC1202-6310

Planogram Version:OC1202-4319 Unlimited Everything Data Hispanic/Bilingual (Tier I&II) version -OC1202-6313

OC1202-4150 Holiday Stanchion Sign Topper

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15

8.5” x 11” Signs

1

2

3

4

Hispanic Tier I & II descriptions: Hispanic Tier I: stores identified as requiring a large percentage of Hispanic materials Hispanic TIer II: stores identified as requiring a small percentage of Hispanic materials

Note: Highlighted items are the only changes for this planogram period

31 2 4

OC1202-4325 HTC EVO Family Story OC1202-6319 Hispanic/Bilingual (Tier I & II)

OC1202-4328 Unlimited Everything Data OC1202-6322 Hispanic/Bilingual (Tier I & II)

OC1202-4331 Sprint Phone Connect OC1202-6325 Hispanic/Bilingual (Tier I&II)

OC1202-4325 HTC EVO Family Story OC1202-6319 Hispanic/Bilingual (Tier I & II)

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Required POP - On the Sales FloorRequired Service Plans Guide Flyer Topper -OC1003-1110Service Plans Guide Flyer Toppers must be placed behind each facing of the Service Plans Guide. If your Service Plans Guides are in a tiered collateral holder, place behind the top tier and make sure all facings for the SPG are under the top-pers.

Additional items that may be used if appropriate for your store.

In-store Video ContentBeginning with the 11/13/11 launch window, DVDs will no longer be sent to dealers. In-store video content will now be available for download on the Coop site at coop.sprint.com > New Promotions > Ad Builder > Media > In-store Video.

• 11/13/11 - 1/7/12 In-store Video Content – The in-store video content is being updated for 11/13/11 • 11/13/11- 1/7/12 In-store Video Content will be posted by Noon on Thurs., 11/10 • If you use in-store video content in your store, go to the Coop site, download the proper content file format for your store’s media player: • QuickTime Movie - MOV • Windows Media Video – WMV • Disc Image – ISO • Start displaying on Sun., 11/13/11 • Discard the old DVD (JU1NC2-4007) on 11/13/11.

IMPORTANT NOTE: This video content is for in-store use ONLY. Please adhere to using these videos ONLY inside your store. Other usage may cause you to pay for additional talent and/or legal fees.

• Service and Repair Expectations e-flyer - 112009 (English), 112015.sp (Spanish). • Can be kept behind the counter in stores that have a service and repair center to provide to customers. • Available at ISC>Service & Repair>Phone Repair Services & Programs>Collateral

• 4G market specific coverage map eflyers are optional and can be kept behind the counter. These e-flyers are available to order at coop.sprint.com>Homepage> Marketing Solutions>Collateral>Collateral> Flyers>4G>Coverage.

Additional items that may be used in front windows but are not required:•Phone Repair Center cling (if your store has a phone repair center)•Nextel Direct Connect cling•Now Hiring cling•Nextel/Nextel Authorized Retailer light box (only for retailers in Affiliate markets)•Boost light boxes•Holiday Store Hours Signs • Closed for Thanksgiving - 102011 • Extended holiday hours: • Monday-Friday, Saturday, Sunday - 112079 • Monday-Thursday, Friday, Saturday, Sunday - 112080 • Hang the holiday hours sign in an acrylic frame in your store window. • If needed, an acrylic frame (SKU# pcs-nowhire-bl) is available on the Coop site

Seelastpagefororderinginstructions

gInbackorderstatus.ThiswillnotbearequirementuntilanewcounterpadsolutionisavailabletoorderthroughtheCo-opsite.

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Manufacturer Created POP - Thesematerialsareprovidedbythedevicemanufacturers.Thesearetheonlydevicemanufacturer-createdmaterialsthatshouldbeusedinPreferredRetailers,buttheyarenotrequired.

1

1 Your store can purchase a POS counter pad from the Co-op site: SPR-COUNTMAT-88g

a

b

Business IL sign -AP0207-4022a

b

POS Counter Pad & Inserts

Buyback Program Details sign- NV1201-3155

1 Motorola Photon Display MOTO-PHOTON4G-INDIRECT Graphic - Updated graphic may arrive late. Merchandise upon receipt.

1

1a

1a

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Where To Order...Appearance Modelscoop.sprint.com > Login > Merchandising Store > Appearance Models.

Claws and Pedestalscoop.sprint.com > Login > Merchandising Store > Claws and Security.

Core Refresh Graphicscoop.sprint.com > Login > Online Merchandise Order Form. Go to ISC > Merchandising for a link to the Online Merchandise Order Form.

Door Cling (Customizable)coop.sprint.com > Login > Preferred Retailer Program > Window Clings

Fact Tagscoop.sprint.com > Login > Merchandising Store > Fact Tags > Page links away to Centiv web-site > Fact Tags or ISC>Merchandising>Phones & Data Devices

Furniture / Fixtures:coop.sprint.com > Login > Preferred Retailer Program

Store Hours Cling (Customizable)coop.sprint.com > Login > Preferred Retailer Program > Window Clings

Holiday Hours SignISC > Coop/Merchandising > Tools/Instructions. • Acylic frame for store hours sign (SKU# pcs-nowhire-bl) - coop.sprint.com > Merchandising Store > Search: pcs-nowhire-bl.

Questions or Concerns, please contact Marisue Corley - [email protected].

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MY1NC1-3000 Android Apps for everything

8.5” x 11” Promo space - see p. 15 for LIT numbers

8.5” x 11” Promo space - see p. 15 for LIT numbers MY1NC1-3003 Smartphones Everything in one place

Collateral - see Dealer Collateral and E-Flyer List

MY1NC1-3006 Talk and Text Always in Touch (Female)

8.5” x 11” Promo space - see p. 15 for LIT numbers

8.5” x 11” Promo space - see p. 15 for LIT numbers

MY1NC1-3009 Talk and Text Always in Touch (Male)

Collateral - see Dealer Collateral and E-Flyer List

Appendix: 8’ Fixture ExampleForthosestoreswithPalmer8’x8’fixtures,seebelowforanexamplelayoutofcorematerials.

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