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As a travel retail merchandiser, I have dealt
with a number of different products, but
chocolate is the only one that always keeps
my enthusiasm focused. Chocolate delivers
not only a sweet worldly delight, but also a
health benefit if consumed in the appropriate
way. I want to spread the magic of chocolate
in new forms of life.
“There is nothing better than a friend, unless it is a friend with chocolate.” ― Linda Grayson
I love Chocolate!
Symbol of Love Falling in love?!Share with him or her a piece of delicious chocolate
Gifts for Everyone Parent, Grandma, Friend, Fiancée, or YOU!Believe me. Everyone loves it.
My passion for chocolate led me to open Korea’s first
chocolate collection store, The Cocoa Trees, at the
Incheon International Airport in January, 2013.
The yellow tree I had once drawn in my notebook as the
symbol of my business has become a reality, with M&M
creatures smiling from its branches.The Yellow Tree became a reality at The Cocoa Trees
“I’m in love with this energy supplement, because it makes the adrenaline pump.” ― Huck LeeThe Cocoa Trees, and “Zen”
While opening up The Cocoa Trees, I realized that none
of the 40+ chocolate brands offered was Asian.
Therefore, I conceptualized an Asian-style chocolate
and named it “Zen.” My Zen chocolate will remove
people’s worries about obesity with its unique concept,
namely, “chocolate that keeps you slim.”
The 2nd branch opened in September, 2013
The managerial skill-sets I will gain from MIT Sloan School of Management will help me
produce a new era in the chocolate market where charming Zen chocolate
mascots, instead of M&Ms, will welcome customers to the 100th store of The Cocoa Trees.