i impact india Culture booklet

8/12/2019 i impact india Culture booklet

1/19


2/19

Contents1) Motto

2) Who we are & What we do

3) Our Story

4) I Impact India Facts

5) Core Values

6) The Team

7) CSR Basic

8) Business Development

9) Models which we study

10) Our Services

11) Things to always keep with You

12) Terms We use

13) Kaizen

14) Tips

I IMPACT INDIASOCIALINNOVATION | COMMUNICATIONSOLUTIONS


3/19

I dont use my ideas to gain applause or

to make money but to create

unforgettable moments and something

that matters because the purpose of life

is to spend it for something that outlasts

it. Iam an Artist and I am here to

redefine how charity is done, Iam here.

to IMPACT INDIA.

Instead of having a vision & mission we have a

"#$$#



4/19



5/19

Our Story

While volunteering with an NGO, we came acrossRadhika,an 8 year old suffering from Blood Cancer. While this may

sound harrowing as it is, it gets worse- She was one of the

many children in our country who could not affordmedication for chemotherapy, essential to her survival. Her

mother knocked at every social organizations door for

help, but was left hopeless in the end. Think about it there is an apparent dearth of funds for saving one

innocent life.

Now think of all the Radhikas, of all the innocent little

children who are being denied the right to live because

they were born without the funds necessary to grant that

right. Is this the success of philanthropy in India?That is why we are here, and that is our ideal. To promoteeffective & judicious channelization of funds while fulfilling

the desire of corporations to extract something of value in

return.



6/19

I Impact India Facts

Impacteers : Everyone who is a part of I Impact India whether

an intern or volunteer or employee is an impacteer.

For Profit Firm : We dont dont do Great things for Money

but need money to do Great things.We are not an NGO and we dont work Pro Bono.

Parent Company : Asian Portfolio Management Pvt. Ltd.

%%%&'()'*+,-./,0),&,-1


Asian Portfolio Management Pvt. Ltd

SPONSOR

MY EVENT

vestment Management CSR Financial Services Sponsorships
http://www.asianportfolio.org/


7/19

BECOMING AN IMPACTEER:

THE 10 COMMANDMENTS

) Innovate forGood

We can either use our skills to sell a cold drink or a t shirt or we can use it to make a difference.

2) Pursuit of EXCELLENCEWe strive for perfection. In short, not let concepts of kaizen and six sigma remain only in

management text books.

3) Comfort zone: BLAH!We are staunch innovators and expect you to be one too. So break out of that comfort zone, d

Epic stuff and most importantly, be the change

4) BITCHPLEASE!No grapevines and gossips. We expect honest relationships in communication. Got any

workplace complains? Our HR is always there for you.

5 ) DreamersAboardWhen they say aim for the stars, we couldnt agree more. We make sure that your wackiest of

deas are heard and the best ones implemented.

6) Minimalismis the keyDont put all your potatoes in one basket, quite literally! Keep it simple, nice and easy

7) Humility X 3No matter how big you become always keep your feet on the ground but most importantly, be

hankful to the people who helped you in your journey towards this epicness .

8) Work for a CauseNot for Applause.No need to run after Profits, Likes followers or Media. Just focus on how can you do great work.

9) Always be AwesomeYou are a part of this splendid family, feel like it and hence, live it .

0) Get Sh*TDone

Our organisation works on ROWE (Result Oriented Work Environment ),This means we dontcare where you are or what you do , just get the work Done on time.


8/19

1) Khyati Minglani PR Digital and Print

2) Rajweer Kapoor : Chief People Officer

3) Aditya Saawal : BD Mumbai

4) Shailja Bhatnagar : Impact Photographer5) Shallabh Kumar : Impact Photographer

6) Mandeep Khurana : Impact Videographer

7) Seema Bansal : Impact Designer

8) Yashasvika Sarin : Head BD

9) Mehul Gupta : Legal Consultant10) Kritika Angirish : Legal Consultant

11) Aarti Ahuja : Medical Consultant

12) Urvashi Aggarwal : Finance Advisor

13) Harjee Kapoor : Consultant Director

14) Dr Sandhya Bhalla : Child Consultant (BOA )

15) Anshumali Saxena : Marketing Consultant ( BOA)

16) Avijit Dutt : Brand Consultant (BOA)

17) Ashish Srivastava : Child Consultant (BOA )

18) Interns : Creative Strategists

19) Onkar Kishan khullar : Fevicol

20) God

Virtual Organisation

We are a Lean Team in a Virtual Organisation spread Pan India


9/19

Boring CSR Basic you should Know according to COMPANIES BILL, 2012

Every company with net worth of Rs 500 crore or more, or turnover of Rs 1,000

crore or more or a net profit of Rs 5 crore or more during any financial year to

constitute a CSR Committee of the Board consisting of three or more directors,

of which at least one director shall be an independent director.The Boards report to disclose the composition of the CSR Committee.The main functions of the CSR Committee are to:

- Formulate and recommend to the board, a CSR policy indicating the activity or

activities to be undertaken by the company as specified in Schedule VII of the

Act;- Recommend the amount to be spent on these activities; and- Monitor the company's CSR policy periodically.

After the CSR Committee makes it recommendations, Board of the company

shall approve the CSR Policy and disclose contents of such policy in its report

and also place it on the company's website. Further, details about the policy

developed and implemented by the company on CSR initiatives during the year

to be included in the Board's report every year.

Board to ensure that the activities listed in the CSR Policy are undertaken by thecompany.

Board to ensure that at least 2% of average net profits of the company in the

three immediately preceding financial years are spent in every financial year on

such activity.

Preference to be given to the local area and areas around the company

operates for CSR spending.If a company fails to provide or spend such amount, Board to specify reasons inits report for that failure.



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Companies required to comply with CSR shall give additional Information by

way of notes to the Statement of Profit and Loss about the aggregateexpenditure on CSR activities.Schedule VII of the Companies Bill 2012 prescribes activities that may be

included by companies in their CSR policies:

Eradicating extreme hunger and poverty;Promotion of education;Promoting gender equality and empowering womenReducing child mortality and improving maternal health;Combating human immunodeficiency virus, acquired immune deficiency

syndrome, malaria and other diseases;Ensuring environmental sustainability;Employment enhancing vocational skills;Social business projects;Contribution to the Prime Minister's National Relief Fund or any other fund setup by the Central Government or the State Governments for socioeconomic

development and relief and funds for the welfare of the Scheduled Castes, the

Scheduled Tribes, other backward classes, minorities and women; and;

Other matters as may be prescribed. Important Response:

Significantly, there is no penalty for defaulting on CSR norms. Only anexplanation is to be given by the board in its report for such non-compliance.



11/19


BD Tips

1) Try to find out what your client really wants (His real objective

and aim )

Be Comfortable with Him

2) Think Before who you take as your client cause you will be

making him a part of your life.

3) Our Clients our both Corporates (Decision makers are

Owner ,CSR Department ,HR , PR , Corporate Communications)

and NGOs (Foundations ,Society ,Trust) (Decision makers are

Resource Mobilisation ,Communications ,Marketing ,Fundraising

or the Owner)

Even Indirect Sources like Ad firms ,Event Firms and Pr Firms

4) If you dont feel comfortable with a prospective client then

eave them

5) Try Linkedin, CSR conferences , business conclaves to get

clients6) Do not disclose any prices in first meeting

7) 10 seconds is all it takes to judge person so dress your best

8) Appreciate the People who recommend you if the deal closes


12/19

Models which you need to know

TED : Spreading Free Ideas

Technology, Entertainment, Design (TED) brings the greatest minds of the said fields

together. A part of it is dedicated exclusively to the thinkers and scholars who prepare

the speeches of their lives for 18 minutes to fulfill their mission of spreading

ideas.These ideas eventhough are spread to people all over the world they earnrevenue only through their paid conference.

Read more: http://www.ted.com/pages/about

LIVESTRONG : First Cause Marketing

Lance Armstrong set up a foundation to fight testicular cancer and introduced these

bands which were sold to raise money for its treatment.

In partnership with Nike this became the most trending accessory and cause related

marketing benchmark in past 20 years.

Read more:http://www.livestrong.orgDonorsChoose : Online Transparent Donation option

A unique site empowering the teachers of all the public schools of America to ensure

best education for countrys little ones from posting projects on donorschoose till the

funding takes place and goods arrive at their destination. The uniqueness comes from

exemplary transparency in the form of cost reports available to $1 donor and $10

million, alike!

Read more:www.Donorschoose.orgDo Something : Making Charity Cool again

Dont like something? Change it. An organization that empowers anyone and everyone

to speak up and take a stand against anything on earth that they want to do something

about... from domestic violence to cancer to poverty or even bullying!

Read more: www.dosomething.org

http://www.dosomething.org/http://www.donorschoose.org/http://www.livestrong.com/aboutus/%23ixzz2hnHFxRh3http://www.ted.com/pages/abouthttp://www.ted.com/pages/about


13/19

arity Water : Transparent NGO

cause nothing precedes the need of clean water! Donate the money where it is required thest. Donate for water projects.

ad more: http://www.charitywater.org/about/

MS : Cause Related Marketing at its Best

n a simple observation change the world? On a little trip to Argentina, Blake befriended some

oeless kids and his motivation was such that he made a company that has since 2006 been givin

hoe for a shoe bought by us. What a noble thought!

ad More: http://www.toms.com/

ange : A Revolution

r the ones who are ready to bring about a change in their surroundings, this unique portal

ovides a ready to use platform to launch a petition for any cause you believe in! Be it repairing o

ds in your neighborhood, environmental abuse or racism, world is your playground! Gather

pport & get it signed and make yourself heard!

ad more: http://www.change.org/en-IN/about

actus : Social Entrepreneurshipent we all entrepreneurs in our own ways? Lets put it to good use. This organization channels th

ch alive and motivated entrepreneurial energy to where it can do the utmost benefit. A world

ognized organization thatbrings together student, academic and business leaders to developojects and implement them to empower the people in need.

ad more: http://enactus.org/who-we-are/our-story/

kstarter : Online Crowdfunding

ve a project in mind? A movie? A startup? Let them back you up. An entity that would bringckers just to see a more creative world with creators retaining 100% ownership and making their

ams come true.

ad more: http://www.kickstarter.com/hello?ref=nav

prove Everywhere : Cause a Scene

s New York prank collective does it New York style. They cause scenes in order to fulfill their

ssions. With undercover agents and random presentations at public places they create scenes

d post it online!

ad more: http://improveverywhere.com/

http://improveverywhere.com/http://www.kickstarter.com/hello?ref=navhttp://www.kickstarter.com/hello?ref=navhttp://enactus.org/who-we-are/our-story/http://enactus.org/who-we-are/our-story/http://www.change.org/en-IN/abouthttp://www.change.org/en-IN/abouthttp://www.toms.com/http://www.toms.com/http://www.charitywater.org/about/


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Our Services360 Degree Solutions for Good

- Guerilla Marketing

- Movement Marketing

- Experiential Marketing

- Social Media Marketing

- Cause Related Marketing

1) MARKETING for Good

- CSR Consultancy

- CSR Outsourcing- NGO Consultancy

- Corporate Philanthropy

- Charity & Knowledge Partner

4) CONSULTANCY for Good

2) DESIGN for Good- Corporate identity- Business Cards & Websites

- Corporate / HNI Proposal

- Advertisements

(Print , Radio ,Video & Outdoor)

- Donation Box

- Brand Identity

- Brand Activations

- External Brand Communication- Brand Positioning & Articulation

5) BRANDING for Good

- Cause Events- Charity Events

- Fundraising Events

- Employee Engagement Programs

3) EVENTS for Good


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16/19

Terms We Use

1) BD : Business Development

2) AD : Art Director or Account Director

3) CD or NCD: Creative Director or National Creative

Director

4) iii : I Impact India

5) CSR : Corporate Social Responsibility

6) T & C : Terms & Conditions

7) NCC : Non Compete Clause

8) NDA : Non Disclosure Agreement

9) CRM : Cause Related Marketing or Customer

Relationship Management

10) GSM : Gram/m2

11) NOC : No Objection Certificate

12) CDR : Coral Draw

13) PSD : photoshop



17/19

Kaizen

Kaizen means constant and never ending growth. When

you are an Impacteer you need to be aware of what is

going around you or else you will be left behind.

Therefore you need to start reading the following :-

1) Newspapers : Business line & Economic Times.

2) Magazines : Forbes, Fortune ,Inc, Time,Outlook

Business, Entrepreneur ,Campaign ,Impact.

3) Blogs : Fast Company, Seth Godin Typepad,

Mashable , Wired , Huffingtonpost Impactx



18/19


TIPS

1) Never count your chickens before they are Hatched

( A client is never yours till the time he has signed the agreement and has given the advance )

Yashasvika Sarin

2) Never make False or Over Commitment to Clients( Prefer to Under Commit and Over Deliver to client but avoid making any commitments which

cant be fulfilled)

Rachit Ahuja

3) Its not enough to be Busy so are the ants (Knocking out 100 tasks instead of completing a one meaningful task is useless.)

Onkar


19/19


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i impact india Culture booklet