32

Selection and decision-making criteria4

Total number of visitors ___ %

A1 Region of residence

Domestic total ___ %

Of which according to Nielsen: Nielsen 1 ___ % Nielsen 4 ___ % Bremen ___ % Bavaria ___ % Hamburg ___ % Nielsen 5+6 ___ % Lower Saxony ___ % Berlin ___ % Schleswig Holstein ___ % Brandenburg ___ % Nielsen 2 ___ % Mecklenburg- North Rhine-Westphalia ___ % West Pommerania ___ % Nielsen 3a ___ % Saxony-Anhalt ___ % Hessen ___ % Nielsen 7 ___ % Rhineland-Palatinate ___ % Saxony ___ % Saarland ___ % Thuringia ___ % Nielsen 3b ___ % Baden-Wurttemberg ___ %

Total foreign: ___ % davon: EU ___ % Rest of Europe ___ % Africa ___ % North America ___ % South & Central America ___ % Middle East ___ % South-East-Central Asia ___ % Australia/Oceania ___ %

The five countries with the highest visitor shares __________________ ___ % __________________ ___ % __________________ ___ % __________________ ___ % __________________ ___ %

Distance to home: Less than 50 km ___ % More than 50 km up to 100 km ___ % More than 100 km up to 300 km ___ % More than 300 km ___ %

A2 Position in the company/organization

Entrepreneur, co-owner, freelancer ___ % Managing director, board member, head of an authority etc. ___ % Area manager, works manager, plant manager, branch manager, head of public office ___ % Department head, group head, team leader ___ % Other salaried staff, civil servant, skilled worker ___ % Lecturer, teacher ___ % Trainee ___ % Other position ___ % Student ___ % Other not gainfully employed ___ % Hausfrau, -mann ___ % Rentner, Pensionär ___ % ___ % ___ %

A3 Frequency of visits to the trade fairs

Previous event ___ % Earlier events ___ % First visit ___ %

FKM visitor profile analysis –Basics (result of all visitors)I

1

A2

A1

10

9

8

7

6

5

3

2

4

Successful Participation in Trade Fairs

33

FKM visitor profile analysis – Additional questions

Additional questions for trade visitorsr

B1 Economic sectors

B2 Influence on purchasing/procurement decisions

Decisively ___% Collectively ___% In an advisory capacity/organization ___% No ___% Pupil/student ___% Apprentice/Pupil/student ___% Other not gainfully employed ___%

B3 Area of responsibility

Management ___ % Research/development/design ___ % Manufacturing, production, quality control ___ % Buying/procurement ___ % Finance/accounting, controlling ___ % Information and communication technology ___ % Organization, personnel, administration ___ % Marketing/sales/advertising/PR ___ % Logistics: storage, material management, transport ___ % Maintenance/repairs ___ % Other area ___ % Maintenance/repairs ___ % Student ___ % Other not gainfully employed ___ % ___ % ___ % ___ %

B4 Occupation

B5 Size of company/organisation

Number of employees:: 1 - 4 ___ % 500 - 999 ___ % 5 - 9 ___ % 1,000 and more ___ % 10 - 49 ___ % Student ___ % 50 - 199 ___ % 200 - 499 ___ % Other not employed ___ %

B6 Length of stay

Average length of stay ___ days

Additional questions for private visitors

C1 Sex

Male ___ % Female ___ %

C2 Age

Up to 20 ___ % Over 20 up to 30 ___ % Over 30 up to 40 ___ % Over 40 up to 50 ___ % Over 50 up to 60 ___ % Over 60 up to 70 ___ % Over 70 ___ %

C3 Size of household

1 person ___ % 2 persons ___ % 3 persons ___ % 4 persons ___ % 5 persons or more ___ %

C4 Buying or ordering capacity

Purchase or order made or intended at the exhibition

Yes ___ % No ___ % Maybe ___ %

Follow-up business

Intent to buy at a later date

Yes ___ % No ___ % Maybe ___ %

I

1

A2

A1

10

9

8

7

6

5

4

3

2

4