I bought Cisco€¦ · 15. – 16. marec 2017| Cisco Connect | Portorož, Slovenija Consequences •no Cisco guarantee •no Support and Service (SmartNet can be canceled) •no authorized

I bought Cisco equipment, is it original and authorized?

Jiri Kocab

Cisco Brand Protection EMEAR

15. – 16. marec 2017| Cisco Connect | Portorož, Slovenija

Content

Introduction

What is infringing product

Secondary market

Consequences

Our support to you

Contact


Introduction


Four Pillars of Brand Protection

Sale

Engagement

• early engagement

• channel protection

• trusted advisor

Channel

Governance

• partner compliance

• partner business reviews

• program integrity

Education & Awareness

• management

• field

• partners

• end Users

• law Enforcement

Investigation & Analysis

• global perspective

• counterfeit and diversion fraud

• anti-counterfeit technologies – detection/prevention

• develop and utilize analytic tools

• law enforcement support


Defining the issue

Counterfeit • the deliberate use of an existing

name, logo or design on products

that source does not

have Cisco approval

• can be HW/SW/

documents

Otherwise tampered

• Cisco products somehow otherwise tampered, for instance stolen

Parallel market • new products diverted

from authorized sales

channels

• new products sold to someone other than the intended

• used products sold without valid warranty and equipment inspections

Illegally modified

Cisco products modified without Cisco

consent

Authorized • genuine Cisco product

• sold through authorized Cisco channels

• the customer which is using the product is the first end user reported back to Cisco

Infringing product and Secondary market


Consequences

Which one is original?


One single memory slot (ASA5510)

GPL 3,495$

ASA5520

GPL 7,995$


Consequences

• no Cisco guarantee

• no Support and Service (SmartNet can be canceled)

• no authorized use of Cisco software

• products could be modified and pose threat to the security of End User’s network

• poor quality of counterfeit products, impact on functionality and reliability

• products imported into EEA without Cisco consent constitute illegal import and infringement of Cisco’s intellectual property rights

…of secondary market products


Alternative to new authorized products Program advantages of Cisco Refresh (formerly Cisco Certified Refurbished Equipment)

Cisco Refresh Grey Market &

pre-owned technology

Revenue Collected by Cisco & Partner Collected by brokers

Distribution Cisco Authorized Channels brokers, on line shops, etc.

Software Current version and licensed Includes often old versions and unlicensed

Support Cisco tested and warranted;

SMARTnet eligible Not tested by Cisco; broker warranty if any; not SMARTnet

eligible

Pricing Around 70% of new

Cisco Capital financing available Dumped on market at around

50% to 70% of new

Recognition Sales, POS None

Availability of Cisco Programs may depend on the region, please consult your Cisco Authorized Distributor or local Cisco office.


BuyRight campaign

www.cisco.com/go/buyright

http://www.cisco.com/go/buyright


Few words about how to communicate

do not make any allegations, do not say that someone is trading with counterfeit or infringing products

check addressees of your email and be accurate in your communication

contact Cisco Brand Protection team and we will advise you on further communication and steps

inappropriate communication can be used against you and Cisco

Contact


Feel free to contact us

Neil Sheridan, Director Brand Protection EMEAR

Tel.: +44 20 8824 2009

[email protected]

Jiri Kocab, Brand Protection Manager EMEAR

Tel: +32 2 704 5032

[email protected]

Cisco Brand Protection website: www.cisco.com/go/bp Partner Locator: www.cisco.com/go/partnerlocator Brand Protection Alias: [email protected]

mailto:[email protected]


http://www.cisco.com/go/bp

http://www.cisco.com/go/partnerlocator


Documents

I bought Cisco€¦ · 15. – 16. marec 2017| Cisco Connect | Portorož, Slovenija Consequences •no Cisco guarantee •no Support and Service (SmartNet can be canceled) •no authorized