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I A M & VC

I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

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Page 1: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

I A M & VC

Page 2: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

Image: O. Fjellström

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Page 4: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

Future Value Creation Quizzics?

• One dimensional or multi dimensional?• Competitive or collaborative?• Inside or Outside?• Exploitation or Exploration?• Culture and design?• Mind set & mental energy ?• Repetition or renewal?

See: www.bottomline.se

----- THINKING AHEAD

Page 5: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

Source: Nature July 2004

Page 6: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

IC for Natural Communities: Nations : the IC-dVAL : A set of Metrics

Final Indexes

National IC Perf Index

0

10

20

30

40

50

60

70

80

EU Av S FIN UK DK NL IRL D F A B E I GR P US JP

Is The European Nordic Model a benchmark ?

2001

National IC Perf Index

0

10

20

30

4050

60

70

80

90

EU Av S FIN UK DK NL IRL D F A B E I GR P US JP

2004

Source ; professor A. Bounfour

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Recent and future events:- The First Worldwide conference on « IntellectualCapital for Communities », Paris World BankOffice, 20 June 2005

-Several conferences and events underpreparation (Paris, Rio de Janeiro, ….)

-The OECD&IC event, Ferrara, October 2005-The New Club of Paris Manifesto

-The IAMaC, Waseda University, Nov 2005

- The Japan IC week, Nov 2005

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Page 9: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson
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Page 11: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

COGNITIVE LANDSCAPE

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Longitude perspective on ‘assets’

Capital growth andenhanced financial

performance

The ValueAdding space

Leader-ship

Value chain perspective(or capital in use)

Sustainable Advantage perspective(or capital in waiting)

Measurable in $’sClear ownership

Immeasurable ?Multi Ownership

1. Tangible

goods

2. Intangible

goods

3. Intangible

competences

4. Latent

capabilities

Capital impairmentand reduced financial

performance

Venture CapitalistsSociety Entrepreneurs

www.criticaleye.net/insight

AccountantsBankersAnalysts

Enterprise Executives

www.euintangibles.net

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4© Günter Koch, Wien

GoverningParadigm(in Eco-nomics)

FutureParadigm(Value basedon knowledge)

Identification / Calculation of monetary value Drawing a picture of the „state of knowledge“

Considerationof differentaspects

ConsolidatedResumee

Taxonomy of methods relevant for IC Reporting (following K. Alwert, 2005)

Methodgivinga valueargument

Methodwithoutresumingin a value

BalancedScorecard

IC Audit(Brooking)

HolisticValue Appr.

IC Bench-markingIC

Rating(Edvinsson/

Kivikas)IC

Index(Roos)

PatentValu-ation

BrandValu-ation

CitationWeightedPatent(Hall)

CalculatedIntangibleValue

Intan-gibleScore-board

EVA(Stewart)

MarkettoBookValue

•Skandia Navigator•Konrad Group Method•Intang. Asset Monitor• Danish Guidelines•ARC (Koch, Leitner)•BMWA „Wiss.bilanz“

Kloyer /Wirtz et al.

IC -dVAI ®

(Bounfour)

IntellectualProperty

Page 20: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

IC GENETICS ?

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Value integrationValue integration

HumanCapital

Organisational Structural

Capital

Relational Structural

Capital

Stake

holder

Capital

ValueRecipeValueRecipe

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Danish Guidelines

Knowledge narrative Mgmt. Challenges Initiatives Indicators

Value delivered to customers

New and improved necessary knowledge

Initiatives that should be launched in order to succeed with the challenges

Indicators to follow the direction of the launched initiatives and how well the challenges are obtained

Proportion of customers who would recommend the company to others:78%

Develop mobile phones based on cutting edge tech.

Building up partnership with customers

Involve customers in product development process

HumanCapital

Organisational Structural

Capital

Relational Structural

Capital

Financial

Capital

Customers

EmployeesProcesses

Technology

www.vtu.dk/icaccounts

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www.vtu.dk/icaccounts

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© 2004

IC Rating™IC Rating™

HumanCapital

Organisational Structural

Capital

Relational Structural

Capital

lCapital

IntellectualCapital

BusinessRecipe Human CapitalOrganisational

Structural Cap.Relational

Structural Cap.

Network Brand Custo-mersProcess Employ-

eesManage-

mentIntellectualProperties

A BBBBBCC BBBC

77

54

8076

30

Understanding of customersbusiness

Vulnerability defection

RelationshipProactivity

Price sensitivity

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© 2003

ResultResult for for locallocal municipalitymunicipality

BB

AAAAAABBBBBBCCCCCCD

-

R

RR

RRR

BB BBR

R

A

BB BBA

BB

BBBBBB

BBBStaffing

Intellectual capital

OrganisationalStructural capital Human capital

B RR RRR

BBB R R RR RR

Renewal

AAA Extr. highAA Very highA HighBBB Fairly highBB MediumB Relatively lowCCC LowCC Rather lowC Extr. lowD Defficient

EfficiencyRisc

- Non existR ModerateRR HighRRR Very high

ScaleScale

CCC

A B B CCCCCC

A CCC

BBB BBB

B

BBA RBBB

RelationsbasedStructural capital

Core city concept

Net verkProcess LeadersIR Community

CCC RRCCCwww.intellectualcapital.sewww.actcell.com Brand image

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© 2003

Sustainability valueSustainability value

Value areas :

• Balance Sheet

• Strategic IC

• Goodwill or….

Human value

Customer/relation value

Structural value

Environmental value

Value to society

CBSThe long term

capital

Equity

Assets

Debt

www.bottomline.se

Page 32: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

Systems dynamics model

ManagerialLeadership

Retention of Key People

ValueAlignment

Human CapitalDepletion

BusinessPerformance

EmployeeSatisfaction

EmployeeCommitment

EmployeeMotivation

Training HumanCapital

RelationalCapital

Human CapitalEffectiveness

StructuralCapital

ProcessExecution

KnowledgeIntegration

KnowledgeGeneration

KnowledgeSharing

Further sources; Nick Bontis & Jay Forrester

Page 33: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

© 2003

www.akwissensbilanz.org

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www.akwissensbilanz.org

www.wissenskapital.info

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Development of average citation factor over time

0

1

2

3

4

5

6

7

1997 1998 1999 2000 2001 2002 2003

Stanford Harvard CMM Imperial KI Umeå Lund Uppsala Göteborg Linköping

Jonas Lundberg, Karolinska Institutet, 2005

Page 38: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson
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CMM ICR model

www.cmm.ki.seSource: CMM Intellectual Capital Report 2003 – Stockholm, 2004

Page 40: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

IAM

• The knowledge Economy as an Organisational system Concept both as a concept and practice

Predominance of three factors: (Foray, 2000):

research and education, relationships for evolution, and learning capabilities

Source ; professor A. Bounfour

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Speed or Rythm?

Page 43: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson
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H u m a n P o t e n t i a l

T a l e n t

Page 45: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

Skandia Future Center

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Logo

s

- Mythos

The 4:th dimension

www.bottomline.se

Time

Page 49: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

The New C E O

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Knoc

oMCreativity Index

Source: Chic Thompson, ‘What a great Idea!’, Harper Collins (2001) and Paul Iske, Know Com 2005

Page 52: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

© 2003

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Reduce fear & ignorance

Reduce friction cost

Recude brain stress & speed

Increase joy & RC:

Intelligence

Interactive design

Intuition –chi mgm

Page 56: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

”A happy workforcemakes for a healthybottom line”

Financial Times

Page 57: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

Longitude Value

Personal Human Capital

Personal Human Capital

Usage & rent of Organizational

Structural Capital

Usage & rent of Organizational

Structural Capital

ValueCreationValue

Creation

Tangible compensation% of Value added-Individual value added-Relational value added-Potential -Context

Tangible compensation% of Value added-Individual value added-Relational value added-Potential -Context

Intangible compensation-Social recognition-Challenging tasks-Continuous learning-Self rewards-Feedback-Psychosocials

Intangible compensation-Social recognition-Challenging tasks-Continuous learning-Self rewards-Feedback-Psychosocials

Leverage/Multiplier effect

Outcome ValueOutput Value Impact value

Aspects of intelligent remunerations

Copyright; L.Edvinsson & J. Camp, 2005

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” The Happy Restaurant ”CMM

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CMM

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”Place for social interaction ”

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Knowledge Café

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The critical psychosocial landscape

-------- space designc M.O.R.E. Inredningskonsulten AB

Page 65: I A M & VC - RIETI...Method giving a value argument Method without resuming in a value Balanced Scorecard IC Audit (Brooking) Holistic Value Appr. IC Bench-marking IC Rating (Edvinsson

…..access to green areas for mind gym

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ECOLOGICAL

JOY ZONE

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22 @

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BjuvBromölla

BurlövBåstad

Eslöv

Helsingborg

Hässleholm

Höganäs

Hörby

Höör

Klippan

Kristianstad

Kävlinge

Landskrona

LommaLund

MalmöOsby

PerstorpSimrishamn

Sjöbo

Skurup

Skåne

Staffanstorp

Svalöv

Svedala

Tomelilla

Trelleborg

Vellinge

Ystad

Åstorp

ÄngelholmÖrkelljunga

Östra Göinge

Human CapitalOrganisation CapitalRelation CapitalGross Regional Product

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Soruce: R. Florida and I. Tinagli

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WEF, Global Competitiveness Report, 2005 ( underlined?)

1. Finland2. US3. Sweden4. Denmark5. Taiwan6. Singapore7. Iceland8. Switzerland9. Norway10.Australia

11. Netherlands 12.Japan13.UK14.Canada15.Germany16.New Zealand17.Korea, Rep18.UAE19.Qatar20.Estonia

[email protected]

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URBAN DENSITY & INNOVATIONS

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Intellectual Capital

Human CapitalStaff and Citizens Organizational Capital

Social Capital Process CapitalInnovational Capital

SOCIAL INNOVATION SPACES

Source; Edvinsson & Radovanovic

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The strategic”time glas”

DOMINANT MODELS DOMINANT SOCIETY VALUES

1. INDUSTRIAL ERA (1850-1980) Materialistic2. NEO KAPITALISM (1980-1995) Money, job, wealth3. INFORMATION-ERA (1990-2000) Position and info networks4. KNOWLEDGE-ERA (1995-2020) Education and Knowledge5. MIND-ERA (2010-2030/50) Social intelligence, Well-fare

Source: C. Varga

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Growth flow

Localicing

GLOBALICING

YOUR I - SPACECsaba Varga

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IIntelligent regionntelligent regionss

IIntelligent lintelligent life in a fe in a creativecreative wayway, , basedbasedon social on social intelligenceintelligence and and digitaldigital with with

collectivecollective selfself governancegovernance..

ConnectingConnecting bridge bridge betweenbetween locallocal society society and global and global opportunitiesopportunities..

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The Intelligent City The Intelligent City KK--RecipeRecipe

•• attractor for the creative classattractor for the creative class•• geopolitical positiongeopolitical position•• mobile city with networks to various clusters and meetings placemobile city with networks to various clusters and meetings places s

with know whowith know who’’ss•• communicative city with good logistical flowcommunicative city with good logistical flow•• cooperative city with high value making through various exchangecooperative city with high value making through various exchangess•• healthy, fresh and humane to offer good quality of lifehealthy, fresh and humane to offer good quality of life•• curious citizens with active interfaces towards the unexplored fcurious citizens with active interfaces towards the unexplored for or

social innovationssocial innovations•• generous city with cultural capital and coherence emphasizing generous city with cultural capital and coherence emphasizing

valuesvalues•• action intensive city with multitude of active interfacesaction intensive city with multitude of active interfaces•• wealth creatingwealth creating•• safe and peacefulsafe and peaceful

Source: Leif Edvinsson

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Transformation space formula?

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Source: Dr.Ron Dvir

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Society IC Society IC LeadershipLeadership

www.bottomline.se

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All rights reservedLeif Edvinsson

Professor of Intellectual [email protected]

Phone: +46 70-592 50 78