Hyundai Dealer Guidelines

Page 1

Hyundai Motor UKBrand Guidelines

DealerGuidance

Issue 01 - May 2016

Page 2Contents Dealer Guidance

Hyundai Motor UK Brand Guidelines

1. Introduction 2. Tone of Voice 3. Brand Signature 4. Print 5. POS 6. Digital 7. Social Media

Page 31Introduction

Dealer Guidance Hyundai Motor UK Brand Guidelines

Hyundai is all about ‘New Thinking’. We are about making things better and driving innovation that can benefit our drivers. Making ‘New Possibilities’ a reality for our Customers. Our Brand plays a crucial role; it’s truly important. Consumers navigate their own world through their own knowledge and understanding of Brands. Our Brand is the vehicle that people must be able to identify with; they should identify with how we ‘talk’ and how we ‘behave’ throughout all our communications. We all instinctively know that: it’s not so much what you say, sometimes, as the manner in which you say it; it’s not so much the language you use, as the tone in which you convey it. These new brand guidelines are how we ensure that when Hyundai speaks, it is with a recognisable consistency that helps people easily and positively identify us and our key messages. In order to continue moving forward with our ambitions, we have brought new thoughts and new creativity to the visual identity of Hyundai in the UK, to continue to appeal to a modern consumer in a cleaner more modern way. Of course, different products, different messages require different approaches, and this guide has been created to allow that flexibility. Yet, it is also about keeping the Hyundai ‘personality’ central to all the required communications. The goal is to continue to develop this great Brand across the UK. By continuing to reveal the ‘New Possibilities’, a sense of potential and optimism that Hyundai can offer, we can continue to attract more people to our Brand; making it possible to continue building our brighter future.

Page 42Tone of Voice


2.1 Tone of Voice - Introduction 2.2 What is Tone of Voice? 2.3 Tone of Voice - Principles 2.4 Tone of Voice - Examples

Page 52.1Tone of Voice - Introduction


To create communication that is distinctively Hyundai we need to produce a range of attributes that will create a brand personality and help us to increase brand recognition and recall.

Along with Look, Feel and Music, Tone of Voice is what helps give a brand its distinctive personality and sets it apart from everyone else.

This Tone of Voice needs to be reflected across all communication.

The new few pages set out how.

Great business deals on paper.Even better on tarmac.

Fuel consumption in MPG (l/100km) for All-New Tucson range: Urban 35.3 (8.0) - 52.3 (5.4), Extra Urban 50.4 (5.6) - 67.3 (4.2), Combined 43.5 (6.5) - 61.7 (4.6), CO2 Emissions 170 - 119g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. ^Business users only. Contract hire offers for business users for All-New Tucson SE Nav 1.7 CRDi Blue Drive, figure based on a non-maintenance contract hire package with advance rental of £1,206+VAT, then 35 monthly rentals of £201+VAT. Excess annual miles over 8,000 charged at 5.41 ppm. For orders received between 1st April and 30th June 2016, subject to availability, status and agreement. Guarantee may be required. Prices and details are subject to change without notice. Free metallic paint is only available in conjunction with Hyundai Contract Hire offer and applies to selected models only. For full specification, wear and tear provisions and other T&Cs see Hyundai Contract Hire Master Agreement and your local Dealer. ALD Automotive Ltd., t/a Hyundai Contract Hire, BS16 3JA. 5 Year Unlimited Mileage Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local Dealer.<Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction.

Test Drive the possibilities

Dealer Name 01 Dealer Street, Dealersbury, Dealertown, A01 23Bwww.dealer-hyundai.co.uk01234 56789

All-New Tucson SE Nav 1.7 CRDi Blue Drive

£201 per month^ With £1,206 Initial Payment (plus VAT)From 119g/km CO2* | From 23% BIK*

Combined cycle up to 61.7 MPG*

Page 62.2What is Tone of Voice?


What is Tone of Voice? And why is it so important for a brand to have one?Tone of Voice helps you to reflect the core identities of Hyundai and its brand. It helps you when you start to write. It helps you plan what you write, where you place your emphasis and even how you use grammatical tools.

Hyundai Tone of Voice (TOV) is:Positive, progressive, inspirational, confident, dynamic, contemporary, modern, premium, smart (but not arrogant), intelligent (wit), and always focused on the benefit to our customers.

Hyundai Tone of Voice (TOV) isn’t:Fact driven, jargon obsessed, overly technical, boring, frivolous or arrogant and never focused on ourselves.

Page 72.3Tone of Voice - Principles


We need a set of principles that are distinctive, but simple enough for everyone to follow:

1. We should always be personal So use: We, Us and You

2. We should always be confident: We make amazing things, be proud

3. We should always be inspirational: Show the world what we can do

4. We should always be simple and clear: Don’t write 5 words when 3 will do

5. We should always be progressive: Look for ways to inspire optimism

Page 82.3Tone of Voice - Principles


Headlines should be confident, inspirational and simple.Creating copy lines that are constructed from a minimum amount of words but communicate a provocative and inspirational message will convey a Modern Premium tone.

Secondary copy should be personal, proud and optimistic.Create copy lines that use ‘We’, ‘Us’ or ‘You’. Be confident and proud of our amazing products and features and how they can inspire amazing moments in our customers lives.

Care should be taken when using ‘You’ to ensure that the term is not used in a manner perceived to be in any way rude. URL’s or YouTube links can be incorporated into the Body copy as a sign-off.

Everyone likes to feel the sun on their face, even the people sitting in the back. So when we designed a panoramic sunroof for the i20, we did what we always like to do: we went that little bit further. hyundai.co.uk

Fuel consumption in MPG (l/100km) for i20 range: Urban 30.7 (9.2) - 80.7 (3.5), Extra Urban 53.3 (5.3) - 94.2 (3.0), Combined 42.2 (6.7) - 88.3 (3.2), CO2 Emissions 155-84g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. Model shown: Hyundai i20 Premium SE 1.2 at £15,575 including Mandarin Orange pearl paint at £550. Hyundai i20 S 1.2 available from £9,995 including £1,000 customer saving. 5 Year Unlimited Mileage Warranty terms and exclusions apply. Visit www.hyundai.co.uk/owning or ask your local dealer.

Hyundai i20 with full-length panoramic sunroofRange from £9,995

National Ad

i10 Premium 1.0

0% APR Representative

£79 per month£4,633 optional final payment.£4,797 deposit.Personal Contract Purchase. 25 month term. Minimum 30% deposit required.

Fuel consumption in MPG (l/100km) for i10 range: Urban 35.3 (8.0) - 55.4 (5.1), Extra Urban 55.4 (5.1) - 76.3 (3.7), Combined 45.6 (6.2) - 65.7 (4.3), CO2 Emissions 142 - 98 g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. At the end of the agreement there are 3 options: (i) Part exchange the vehicle; (ii) Pay the Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. T&Cs Apply. Subject to status. 18s and over. Guarantee may be required. Hyundai Finance RH1 1SR. Based on 10,000 miles per annum, excess mileage charge 14.9 pence per mile. Model shown is i10 Premium 1.0 5dr £11,325 OTR in metallic paint, included. All offers and savings are subject to availability and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man) between 1st April and 30th June 2016 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. 5 Year Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local dealer.<Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction.



0% APR Representative becomes 100% joy when you take it for a spin.

Dealer Ad

Page 92.4 Tone of Voice - Examples


Prominent pieces of communication such as brochures provide an ideal platform from which to tell our customers exactly what our brand is all about. It’s a place where we can explain what we mean by New Thinking and how that can lead to New Possibilities.

Theses example shows how we convey this message in an inspiring and optimistic tone:

9.2out of 10

Based on 3,677 reviewsas at March 2016

Real customer reviews, independently collected by

For the purposes of this promotion, we are a credit broker (not a lender). We can introduce you to a limited number of carefully selected finance providers. We may receive a commission from them for the introduction. Personal Contract Purchase over 25, 31, 37, 43 and 49 month term or Conditional Sale over 24 or 36 month term. Available between 1st April and 30th June 2016 inclusive. At the end of the agreement there are 3 options: (i) Part exchange the vehicle; (ii) Pay the Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. T&Cs Apply. Subject to status. 18s and over. Guarantee may be required. Hyundai Finance RH1 1SR. Excess mileage charge 14.9 pence per mile. Model shown: i10 SE 1.0 at £8,995 OTR (includes £1,080 customer saving).

i10 SE 1.0 from:

Includes £1,080 customer saving plus £500 finance deposit contribution

i10 range from £7,995

£8,995

Hyundai i10Smart, stylish and great fun to drive, the i10 SE comes with lots of impressive

features too. Such as air conditioning, daytime running lights and cruise control with speed limiter. More impressive still is that for a third year in a row it has

won the What Car? Car of the Year, Best City Car award.

For the purposes of this promotion, we are a credit broker (not a lender). We can introduce you to a limited number of carefully selected finance providers. We may receive a commission from them for the introduction. Personal Contract Purchase over 25, 31, 37, 43 and 49 month term or Conditional Sale over 24 or 36 month term. Available between 1st April and 30th June 2016 inclusive. At the end of the agreement there are 3 options: (i) Part exchange the vehicle; (ii) Pay the Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. T&Cs Apply. Subject to status. 18s and over. Guarantee may be required. Hyundai Finance RH1 1SR. Excess mileage charge 14.9 pence per mile. Model shown: i20 SE 1.2 5 door at £10,995 OTR (includes £2,030 customer saving).

i20 SE 1.2 from:

Includes £2,030 customer savingplus £500 finance deposit contribution

i20 range from £9,995

£10,995

Hyundai i20The i20 SE is perfect for those with a busy lifestyle. It's refined and spacious,

offering outstanding legroom, plus it comes with well equipped features such as 15" alloy wheels, rear parking sensors and Bluetooth® connectivity.

9.1out of 10

Based on 988 reviewsas at March 2016


Page 103Brand Signature


3.1 Sizing and Clear Space 3.2 Core Colours 3.3 Colour Usage 3.4 Our Typeface 3.5 Colour use in Typography

Page 113.1Sizing and Clear Space


The Brand Signature can be sethorizontally as shown. Always adhereto the guidelines regarding sizing,positioning and placementon backgrounds.

This format is typically used in printand landscape digital formats. Pleaserefer to the relevant Frameworkguidelines for clarification.

H 5.3mm

HH

HH

Clear Space Minimum size

Page 123.2Core Colours


The Core Brand colours represent thebrand in its purest form, it is a neutralpalette and represents the essence ofour brand by maintaining the strongheritage we have established in ourprevious use of colour.

This graphic details CMYK andRGB breakdowns and HEX/HTMLcolour codes.

Hyundai Blue

Hyundai Gold

C 100%M 67%Y 0%K 23%

R 10G 41B 114# 00287A

C 0%M 0%Y 0%K 31%

R 176G 176B 176# B0B0B0

C 0%M 0%Y 0%K 100%

R 0G 0B 0# 000000

C 0%M 0%Y 0%K 10%

R 229G 229B 229# E5E5E5

C 0%M 0%Y 0%K 0%

R 255G 255B 255# FFFFFF

C 0%M 2%Y 0%K 68%

R 81G 80B 81# 515051

Page 133.3Colour Usage


The Brand Signature must alwayssit on a white background to ensureabsolute clarity and legibility.

Hyundai BluePantone 288 C

Hyundai Light GreyPantone Cool Grey 2 C

Hyundai White



Hyundai BluePantone Cool Grey 6 C

Hyundai BluePantone Cool Grey 11 C

Hyundai BluePantone Process Black

Page 143.4Our Typeface


The Modern H (The Hyundai brand’sexclusive typeface) helps to form aconsistent brand image for the visualcommunications used by the company.It also serves as a communication toolto build our brand identity.

The Modern H is divided into four types,according to its weight:

Modern H EcoLight

Modern H Light

Modern H Medium

Modern H Bold To download the Hyundai Corporate Font, please follow [this link]. Alternatively, your Dealer Marketing Advisor will be happy to arrange for the files to be transferred to you via WeTransfer. Please feel free to contact HDMS to arrange this on 0844 20 90 180.

Modern H EcoLight

Modern H Light

Modern H Medium

Modern H Bold

Page 153.5Colour Use in Typography


This example explains the basic colour use in typography on all advertising formats.

HeadlineHyundai White, Blue or Dark Grey

Car nameHyundai White, Blue or Dark Grey

Body copyHyundai Dark Grey

Call to actionHyundai Blue, White

Dealer name and addressHyundai Blue, Dark Grey

Legal copyHyundai Dark Grey

Hyundai White

Hyundai Dark Grey

Hyundai Blue

Hyundai Black

i10 Premium 1.0


£89 per month£4,815 optional final payment.£4,374 deposit.Personal Contract Purchase. 25 month term. 10,000 miles p.a. Minimum 30% deposit required.

Fuel consumption in MPG (l/100km) for i10 range: Urban 35.3 (8.0) - 55.4 (5.1), Extra Urban 55.4 (5.1) - 76.3 (3.7), Combined 45.6 (6.2) - 65.7(4.3), CO2 Emissions 142 - 98 g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. At the end of the agreement there are 3 options: (i) Renew: part exchange the vehicle; (ii) Retain: pay the Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. T&C Apply. Finance subject to status. 18s and over. Guarantee / indemnity may be required. Hyundai Motor Finance RH1 1SR. Excess mileage charge 14.9 pence per mile. Models shown is i10 Premium 1.0 5dr £11,325 OTR in metallic paint, included. All offers and savings are subject to availability and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man) between 1st January and 31st March 2016 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. 5 Year Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local dealer. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction. You will not own the vehicle until all payments are made.




Contents

4.1 Single Page A4 - Elements 4.2 Single Page A4 - Grid Measurements 4.3 Single Page - Large format - Elements 4.4 Single Page - Large format - Grid Measurements 4.5 Half Page Landscape - Elements 4.6 Half Page Landscape - Grid Measurements 4.7 DPS - Elements 4.8 DPS - Grid Measurements 4.9 Dealer Name and Address Variants 4.10 Information Tab 4.11 Single Page - Multiple Dealer Addresses 4.12 DPS - Multiple Dealer Addresses 4.13 Out of Home - 96 sheet - Grid Measurements 4.14 Out of Home - 48 sheet - Grid Measurements

Page 164Print


Page 174.1Single Page A4 - Elements


There are 8 key elements which generate a consistent and recognisable visual appearance in most of our communications. They are:

1

A full bleed image

2

Headline

3

Model and offer info

4

‘Call to Action’

5

Dealer name, address and contact info

6

The fixed position for the Brand Signature NTNP Logo

7

The White Zone ensures visibility of the brand signature and must not be encroached

8

The area allocated specifically for legal content, partner and dealer logos

i10 Premium 1.0







1

2

3

4

5

6

7

8

Page 184.2Single Page A4 - Grid Measurements


8.4m

m

14.5

mm

‘H’ SizeWe define the grid based on the height of the ‘NTNP’ part of the brand signature. Please follow the Basic Grid System as shown.

H = Short side of the format / 25

For example:If the advert is 210mm x 297mm

If we divide the width (210mm) by 25 the NTNP height becomes 8.4mm and the full height of the logo 14.5mm




W/25 = H

H 3/4 H 1/2 H 1/3 H

H

1/3 H

3/4 H

1/2 H 1/2 H

H

3/4 H

3/4 H

H

H

Page 194.3Single Page - Large format (340 x 260mm) - Elements



1

A full bleed image

2

Headline

3


4


5


6


7


8


i10 Premium 1.0




Fuel consumption in MPG (l/100km) for i10 range: Urban 35.3 (8.0) - 55.4 (5.1), Extra Urban 55.4 (5.1) - 76.3 (3.7), Combined 45.6 (6.2) - 65.7(4.3), CO2 Emissions 142 - 98 g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. At the end of the agreement there are 3 options: (i) Renew: part exchange the vehicle; (ii) Retain: pay the Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. T&C Apply. Finance subject to status. 18s and over. Guarantee / indemnity may be required. Hyundai Motor Finance RH1 1SR. Excess mileage charge 14.9 pence per mile. Models shown is i10 Premium 1.0 5dr £11,325 OTR in metallic paint, included. All offers and savings are subject to availability and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man) between 1st January and 31st March 2016 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. 5 Year Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local dealer.<Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction. You will not own the vehicle until all payments are made.



1

2

3

4

5

6

7

8

Page 204.4Single Page - Large format (340 x 260mm) - Grid measurements


10.4

mm

17.8

mm





Fuel consumption in MPG (l/100km) for i10 range: Urban 35.3 (8.0) - 55.4 (5.1), Extra Urban 55.4 (5.1) - 76.3 (3.7), Combined 45.6 (6.2) - 65.7(4.3), CO2 Emissions 142 - 98 g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. At the end of the agreement there are 3 options: (i) Renew: part exchange the vehicle; (ii) Retain: pay the Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. T&C Apply. Finance subject to status. 18s and over. Guarantee / indemnity may be required. Hyundai Motor Finance RH1 1SR. Excess mileage charge 14.9 pence per mile. Models shown is i10 Premium 1.0 5dr £11,325 OTR in metallic paint, included. All offers and savings are subject to availability and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man) between 1st January and 31st March 2016 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. 5 Year Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local dealer.<Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction. You will not own the vehicle until all payments are made.



W/25 = H

H 3/4 H 1/2 H 1/3 H

H

1/3 H

3/4 H

1/2 H 1/2 H

3/4 H

3/4 H

H

H

H

Page 214.5Half page landscape 170 x 260mm - Elements



1

A full bleed image

2

Headline

3


4


5


6


7


8



Dealer Name 01 Dealer Street, Dealersbury, Dealertown A01 23B01234 56789 | www.dealer-hyundai.co.uk


i10 Premium 1.0




12

3

4

56

7

8

Page 224.6Half page landscape 170 x 260mm - Grid Measurements






6.8m

m

11.6

mm


W/25 = H


H 3/4 H

1/2 H

1/3 H

H 3/4 H

H

1/3 H

1/2 H1/2 H

3/4 H

3/4 H


HH

H

Page 23Dealer Guidance Hyundai Motor UK Brand Guidelines

i30 Tourer SE 1.6 CRDi 110PS Blue Drive

£135 per month^

With £810 InitialPayment (plus VAT)From 102g/km CO2* | From 18% BIK*



£135 per month^ With £810 Initial

Payment (plus VAT)From 102g/km CO2* | From 18% BIK*




Dealer Name 01 Dealer Street, Dealersbury, Dealertown, A01 23Bwww.dealer-hyundai.co.uk | 01234 56789

Fuel consumption MPG (l/100km) for Hyundai range: Urban 18.0 (15.7) - 80.7 (3.5), Extra Urban 32.8 (8.6) - 94.2 (3.0), Combined 25.2 (11.2) - 88.3 (3.2), CO2 Emissions 261 - 84 g/km. Fuel consumption: figures shown are based on official EU test figures. These are to be used as a guide for comparative purposes and may not reflect all driving results. ^Business users only. Contract hire offers for business users for i30 5dr SE 1.6 CRDi 110PS Blue Drive, figure based on a non-maintenance contract hire package with advance rental of £762+VAT, then 35 monthly rentals of £127+VAT. Excess annual miles over 10,000 charged at 5.91 ppm. i30 Tourer SE 1.6 CRDi 110PS Blue Drive, figure based on a non-maintenance contract hire package with advance rental of £810+VAT, then 35 monthly rentals of £135+VAT. Excess annual miles over 10,000 charged at 5.91 ppm. For orders received between 1st January and 31st March 2016, subject to availability, status and agreement. Guarantee/ indemnity may be required. Prices and details are subject to change without notice. Free metallic paint is only available in conjunction with Hyundai Contract Hire offer and applies to selected models only. For full specification, wear and tear provisions and other T&Cs see Hyundai Contract Hire Master Agreement and your local Dealer. ALD Automotive Ltd., t/a Hyundai Contract Hire, BS16 3JA. 5 Year Unlimited Mileage Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local Dealer. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction. You will not own the vehicle until all payments are made.

4.7DPS - Elements


1

A full bleed image

2

Headline

3


4


5


6


7


8


1

2

3

4

5 67

8

Page 24Dealer Guidance Hyundai Motor UK Brand Guidelines


3/4 H1/3 H


H

3/4 H

1/3 H

3/4 H

1/2 H1/2 H

3/4 H

W/25 = H


H

H

H1/2 H

4.8DPS - Grid Measurements





11.8

mm

20.3

mm

Page 254.9Dealer Name and Address Variants


This page shows the two variants that can be used for the dealer name and addresses.

The relevant typefaces, colours are also listed below:

1

Dealer name: Modern H - Bold Pantone 288 / C100 M67 Y0 K23

2

Address: Modern H - Light Pantone Cool Gray 11 / C0 M0 Y0 K68

3

Dividing line: Modern H - EcoLight Pantone Cool Gray 11 / C0 M0 Y0 K68

Note:When using this style of address, the legal entity should always appear at the end of the small print.

Legal entity:The legal entity needs to be used if we are communicating a finance message. It should appear in bold on its own line. Please see the example opposite.


Portrait

1

2


Landscape

1

2

3

Legal entity

Fuel consumption in MPG (l/100km) for All-New Tucson range: Urban 35.3 (8.0) - 52.3 (5.4), Extra Urban 50.4 (5.6) - 67.3 (4.2), Combined 43.5 (6.5) - 61.7 (4.6), CO2 Emissions 170 - 119g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. At the end of the agreement there are 3 options: (i) Part exchange the vehicle; (ii) Pay the Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. T&Cs Apply. Finance subject to status. 18s and over. Guarantee may be required. Hyundai Finance RH1 1SR. Based on 10,000 miles per annum, excess mileage charge 14.9 pence per mile. Model shown: All-New Tucson SE Nav 1.7 CRDi Blue Drive at £23,765 OTR in metallic paint included. All offers and savings are subject to availability and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands or Isle of Man) between 1st April and 30th June 2016 inclusive, sourced through Hyundai Motor UK Ltd or its authorised dealers. 5 Year Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local dealer.<Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction.

Page 264.10Information Tab


Information tab - Portrait

This page shows the basic principles in creating an information tab.

Margins and spacing should be based on the ‘H’ size from the ad you’re creating.

The relevant typefaces, colours are also listed below:

1

Model name: Modern H - Bold Pantone 288 / C100 M67 Y0 K23

2

Graphic line: 90% Black

3

Body copy: Modern H - Light and Medium 90% Black

The information tab can also be used in a landscape format for landscape ads. The same principles for portrait version should be applied.

i10 Premium 1.0



1/2 H

1/2 H3/4 H

1/2 H

1/2 H

1/3 H

1/3 H

i10 Premium 1.0



1

2

3

i10 Premium 1.0



Information tab - Landscape

1/3 H

3/4 H

Page 274.11Single page - Multiple Dealer Addresses


i10 Premium 1.0








1/2 H

i10 Premium 1.0









1/2 H

1/2 H

This page shows the principles in creating a single page ad with multipe dealer addresses.


The spacing between each address is ‘1/2 H’ as shown on the left.



£135 per month^

With £810 InitialPayment (plus VAT)From 102g/km CO2* | From 18% BIK*



£135 per month^ With £810 Initial

Payment (plus VAT)From 102g/km CO2* | From 18% BIK*


Pebley Beach Hyundai Swindon | 01793 816800

Medway Hyundai Chatham | 01634 408408

Minstergate Hyundai Hull | 01482 333330

Stirling Hyundai Hereford | 01432 374700

Richmond Hyundai Portsmouth | 02392 530410

Tunbridge Wells Hyundai Tunbridge Wells | 01892 520026

Hutchings Hyundai Pontypridd | 01443 824350

Macklin Motors - Edinburgh West Edinburgh | 01314 422060


3/4 H

3/4 H

1/2 H


Page 284.12DPS - Multiple Dealer Addresses


This page shows the principles in creating a DPS ad with multipe dealer addresses.


The spacing between each address is ‘1/2 H’ as shown on the left.

Page 294.13Out of Home - Grid Measurements




Brand SignatureThe Brand Signature must be located inthe lower right part of the format.

White ZoneThe colour of the White Zone mustnever change. The White Zone ensuresvisibility of the Brand Signature,typography and information regardlessof the background image.

Clear SpaceThis area must not contain anyother elements other than the BrandSignature. This ensures visibility of theBrand Signature.

Headlines and Sub-headlinesWe place all copy inside the White Zone,they must never be placed over theImage Area. They must not interferewith the product image.

All-New Tucson

• Split Folding Rear Seats (60/40)• Bluetooth® connectivity• 16” alloy wheels

Richmond HyundaiSouthampton West Quay Road, Southampton SO15 1GYwww.hyundai.co.uk/dealer/richmond-southampton02380 639844

Fuel consumption in MPG (l/100km) for All-New Tucson range: Urban 28.2 (10.0) - 52.3 (5.4), Extra Urban 43.5 (6.5) - 67.3 (4.2), Combined 37.2 (7.6) - 61.7 (4.6), CO2 Emissions 177 - 119g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. Model shown: All-New Tucson SE 1.6 GDi Blue Drive in Platinum Silver metallic paint with £299 Advance Payment. To qualify for the Motability Scheme you must be in receipt of the Higher Rate Mobility Component of the Disability Living Allowance, the Enhanced Rate of the Mobility Component of Personal Independence Payment, the War Pensioners’ Mobility Supplement or the Armed Forces Independence Payment. Offer available between 1st January and 31st March 2016 inclusive and subject to acceptance of Motability application. The Motability Contract Hire Scheme is administered by Motability Operations Limited (Registered Company No. 1373876), City Gate House, 22 Southwark Bridge Road, London, SE1 9HB. Full written details, including terms and conditions, of the Motability Scheme are available on request from Motability. Please note 60,000 miles over 3 years are allowed on the Motability Contract Hire Scheme. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction. You will not own the vehicle until all payments are made.

From Nil advance payment. Nil regrets once you experience the space and comfort.


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Richmond HyundaiSouthampton West Quay Road, Southampton SO15 1GYwww.hyundai.co.uk/dealer/richmond-southampton | 02380 639844

From Nil advance payment. Nil regrets once you experience the space and comfort.

All-New Tucson

• Split Folding Rear Seats (60/40)• Bluetooth® connectivity• 16” alloy wheels


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Fuel consumption in MPG (l/100km) for All-New Tucson range: Urban 28.2 (10.0) - 52.3 (5.4), Extra Urban 43.5 (6.5) - 67.3 (4.2), Combined 37.2 (7.6) - 61.7 (4.6), CO2 Emissions 177 - 119g/km. These official EU test figures are to be used as a guide for comparative purposes and may not reflect all driving results. Model shown: All-New Tucson SE 1.6 GDi Blue Drive in Platinum Silver metallic paint with £299 Advance Payment. To qualify for the Motability Scheme you must be in receipt of the Higher Rate Mobility Component of the Disability Living Allowance, the Enhanced Rate of the Mobility Component of Personal Independence Payment, the War Pensioners’ Mobility Supplement or the Armed Forces Independence Payment. Offer available between 1st January and 31st March 2016 inclusive and subject to acceptance of Motability application. The Motability Contract Hire Scheme is administered by Motability Operations Limited (Registered Company No. 1373876), City Gate House, 22 Southwark Bridge Road, London, SE1 9HB. Full written details, including terms and conditions, of the Motability Scheme are available on request from Motability. Please note 60,000 miles over 3 years are allowed on the Motability Contract Hire Scheme. <Legal Entity> trading as <Dealer Name> are a credit broker (not a lender) for the purposes of this financial promotion and can introduce you to a limited number of carefully selected finance providers and may receive a commission from them for the introduction. You will not own the vehicle until all payments are made.

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Hyundai Motor Europe Brand Guidelines

Page 25Contents Page 30Dealer Guidance Hyundai Motor UK Brand Guidelines

5.1 Roll-Up Banner 5.2 Large Format Banner 5.3 Livery Kits

5POS

Page 31Page 315.1Roll-Up Banner


Point of Sale formats are exempt fromthe Basic Grid System.


H = Short side of the format/15

Brand SignatureThe Brand Signature must be located inthe lower left part of the White Zone.

On very tall and narrow formats (suchas this) the Brand Signature should beplaced in the bottom left corner of theWhite Zone ranged with the Headline.

White ZoneThe White Zone ensures visibility of the Brand Signature, typography and information regardless of the background image.

Clear SpaceThis area must not contain anyother elements other than the BrandSignature. This ensures visibility ofthe Brand Signature.

i10 Premium 1.0





Dealer Name 01 Dealer Street, Dealersbury, Dealertown, A01 23Bwww.dealer-hyundai.co.uk01234 56789 Hyundai Garage (1900) Ltd, trading as Hyundai Garage.

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Page 32Page 325.1Roll-Up Banner - Examples


This page shows examples of other exectutions of the Roll-Up Banners The length of time

a free diver can hold his breath?

Limited.

The number of miles you can travel on Hyundai’s Five Year Warranty?

Unlimited.

5 Year Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local dealer.

The footballs in France this summer have been squeezed 250 times to ensure they absorb no more than 10% water.

5 Year Warranty terms and exclusions apply. Please see www.hyundai.co.uk or ask your local dealer.

We introduced the World’s first hydrogen fuel cell production model vehicle. Its only emission is 100% water.

Page 33Page 335.2Large Format Banner


Point of Sale formats are exempt fromthe Basic Grid System.



Brand SignatureThe Brand Signature must be located inthe lower right part of the White Zone.

White ZoneThe White Zone ensures visibility of the Brand Signature, typography and information regardless of the background image.

Clear SpaceThis area must not contain anyother elements other than the BrandSignature. This ensures visibility ofthe Brand Signature.



i30 SE 1.4 Blue Drive


£237 per month£8,593 deposit.Conditional Sale. 36 month term. 10,000 miles p.a. Minimum 50% deposit required.

i20 Premium 1.2


£202 per month£7,303 deposit.Conditional Sale. 36 month term. 10,000 miles p.a. Minimum 50% deposit required.


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Page 345.3Livery Kits


Livery kit basic rules:

•Font must be Hyundai Modern H

•Colours must be Hyundai approved

• Decal offers shown on vehicle must be supported by Terms and Conditions also on the vehicle

• Decal offers/info shown on vehicle must apply to that specific vehicle only

•Decal must not cover the windows

•Adhere to financial regulations (FSA).

Cars shown are for illustration purposes only.

Page 32

6.1 Standard Banners / Overview 6.2 Grid Measurements / 300 x 600 6.3 Grid Measurements / 970 x 250 6.4 Grid Measurements / 300 x 250 6.5 Digital EDM

Page 356Digital


Page 366.1Standard Onine Banner / Overview


Personal Contract Purchase | 25 month term | £4,374 deposit | Minimum 30% deposit required | 10,000 miles p.a. | £4,815 optional final payment | T&Cs apply.

Hyundai i10 Premium 1.0

0%RepresentativeAPR£89 Per

Month Find out more >


Find out more >

0%RepresentativeAPR £89 Per

Month

Personal Contract Purchase | 25 month term | £4,374 depositMinimum 30% deposit required | 10,000 miles p.a.£4,815 optional final payment | T&Cs apply.

Find out more >



Month


300 x 600 MPU Banner 970 x 250 MPU Banner

300 x 250 MPU Banner

Find out more >



Month

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Page 376.2300 x 600 MPU Banner


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There are 5 elements which generate a consistent and recognisable visual appearance in most of our digital banners. They are:

1

Full bleed image

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Product Name

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Offer(s)

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Button

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Personal Contract Purchase | 25 month term | £4,374 deposit | Minimum 30% deposit required | 10,000 miles p.a. | £4,815 optional final payment | T&Cs apply.



Month Find out more >

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0%RepresentativeAPR £89 Per

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Page 406.5Digital EDM


We make it possible at Sample Hyundai.Great cars, impressive technology and attractive offers rarely coincide, but this new year at Hyundai, we make it possible for you to enjoy all three. Talking of three’s, we have recently been voted ‘Carmaker of the Year’ by the industry for the third time in six years. We like to think that it’s because of the innovative approach we take to everything we do, from the way we design and build our cars to the way we look after them for you.

The wide range of excellent offers and customer savings on our cars are complemented by thereassurance of our industry-leading 5 Year Unlimited Mileage Warranty. This includes 5 Year Road Assistance and 5 Years of Annual Vehicle Health Checks to keep your Hyundai in tip-top condition.

And to ensure that owning your Hyundai is a thoroughly enjoyable experience, why not find out about our affordable Hyundai Service Plans? Click here to arrange a test drive.

We look forward to seeing you soon.

Fuel consumption MPG (l/100km) for Hyundai range: Urban 18.0 (15.7) - 80.7 (3.5), Extra Urban 32.8 (8.6) - 94.2 (3.0), Combined 25.2 (11.2) - 88.3 (3.2), CO2 Emissions 261 - 84g/km. Fuel consumption: figures shown are based on official EU test figures. These are to be used as a guide for comparative purposes and may not reflect all driving results. You will not own the vehicle until all payments are made. For the purposes of this promotion, we are a credit broker (not a lender). We can introduce you to a limited number of carefully selected finance providers. We may receive a commission from them for the introduction. At the end of the Personal Contract Purchase agreement there are 3 options: (i) Renew: part exchange the vehicle; (ii) Retain: pay the Optional Final Payment to own the vehicle; or (iii) Return the vehicle. Further charges may be made subject to the condition or mileage of the vehicle. Excess mileage charge 14.9 pence per mile. T&Cs apply. Finance subject to status. Applicants must be 18 or over. Guarantee/Indemnity may be required. Hyundai Motor Finance RH1 1SR. Hyundai models shown: New i30 SE 1.4 Blue Drive 5dr at £13,995 OTR (including £2,600 customer saving) in solid paint at no extra cost, i10 SE 1.0 at £8,995 OTR (including £1,080 customer saving), i20 Coupé Sport 1.2 at £14,575 OTR in pearl paint included, All-New Tucson SE Nav 1.7 CRDi Blue Drive at £23,765 OTR in metallic paint included. All offers, finance and savings are subject to availability and are only available to private retail customers on new cars purchased and registered in the UK (excluding Channel Islands, Isle of Man and through the Hyundai Affinity Programme) between 1st January and 31st March 2016, inclusive, and sourced through Hyundai Motor UK Ltd or its authorised Dealers. On the road (OTR) price shown includes customer saving discount where applicable, VAT where applicable, delivery, vehicle first registration fee, number plates and 12 months’ Road Fund Licence. ^5 Year Unlimited Mileage Warranty: terms and exclusions apply. Visit www.hyundai.co.uk or ask your local Dealer for details.

Every new Hyundai comes with the reassurance of our industry-leading 5 Year Unlimited Mileage Warranty^, 5 Year Roadside Assistance so we’ll be there when you need us, and 5 Years of Annual Vehicle Health Checks to keep your Hyundai in tip-top condition.

Brochure Latest OffersTest Drive


9.0out of 10

Based on 1,101 reviewsas at January 2016


i30 SE 1.4 Blue Drive

Includes £2,600 customer saving

£13,995Find out more

Experience is everything.

i20 Coupé Sport 1.2

Find out more

finance depositcontribution£750

6.9%APRRepresentative

when purchased with Hyundai Finance

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H = Short side of the format / 25 For example:If the EDM 2300px x 800px

If we divide the width (800px) by 25 the NTNP height becomes 32px and the full height of the logo 52px

Experience is everything.

Hyundai i20 Exclusive Test Drive ExperienceThis February and March 2016(Retailer Hyundai)Click here or call 0000 000 0000 to reserve your space

The Hyundai i20 is impressive by any standards, but just wait until you’ve enjoyed the thrill of

our refined driving experience, felt the quality of our craftsmanship and fallen in love with a

driver-focused interior full of style and smart innovation.

Join us for our i20 Test Drive Experience. A trained Hyundai Professional Driver will be on hand

to provide you with a unique, personalised and tailored test drive, just for you.

We will tailor your experience around four key attributes:

• Practicality & Versatility

• Urban Agility

• Efficient Dynamics and Eco-Driving

• Safety & Technology

Experience the Hyundai i20. Book your space today and test drive the possibilities

Visit our website to read more about i20 or download a brochure

Dealer Name 01 Dealer Street, Dealersbury, Dealertown, A01 23Bwww.dealer-hyundai.co.uk | 01234 56789 Hyundai Garage (1900) Ltd, trading as Hyundai Garage.

Fuel consumption in MPG (l/100km) for i20 range: Urban 30.7 (9.2) - 80.7 (3.5), Extra Urban 53.3 (5.3) - 94.2 (3.0), Combined 42.2 (6.7) - 88.3 (3.2), CO2 Emissions 155 - 84 g/km. 5 Year Unlimited Mileage Warranty: terms and exclusions apply. Visit www.hyundai.co.uk or ask your local Dealer for details.

Page 41

7.1 Introduction 7.2 Social media platforms 7.3 Reasons to use Social media 7.4 Use of imagery 7.5 Image sizing 7.6 Written copy 7.7 Common mistakes 7.8 Respecting the Brand

7 Social media


Page 427.1Introduction


To ensure social media best practice, it is important to follow all the official HMUK brand profiles and share all relevant content with your local audience.

This will increase brand familiarity and wider positive organic mentions. This sharing activity should be carried out alongside posting a mix of other relevant content which is honest and unique to your dealership. A friendly tone of voice is essential and a range of different types of content is advised to promote interest and engagement.

Page 437.2Social media platforms


Twitter: twitter.com/Hyundai_UKBest for retweeting the brand and posting relevant motor and trend news. In a micro-blogging format, here you can make short punchy tweets that last approximately 7 seconds and because you may want to focus on reaching a specific local audience to achieve your business objectives it is possible to geo-target Ads. This should only be used by dealers with sufficient marketing resource. We advise using Hootsuite as a scheduling tool.

Facebook: www.facebook.com/hyundaiukBest for posting star customer service, local offers and competitions. This is the main social media platform for dealers and acts as a newsfeed.

Page 447.2Social media platforms


LinkedIn: www.linkedin.com/company/hyundaimotorukBest for growing business and fleet relationships and champion sales profiles. This can also be used to build individual relationships through personal profiles. Use to follow local organisations/charities who you can reach directly to explain our affinity programme and busines offers.

Instagram: www.instagram.com/hyundaiukBest for sharing attractive or inspiring images only, product, people, places. Like Twitter, this should only be used by dealers with sufficient Marketing resource.

Page 457.3Reasons to use Social media


5 Reasons why you should use social media to promote your dealership?

1 Customer servicePeople like to see how a company treats its customers. They want to see what the feedback is like and what sort of response they can expect if they have a problem.

2 Show your personalityShowcase your business’s culture and, more importantly distinguish yourself from the competition in a way that a website can’t.

3 Promote your products and offersQuickly post exclusive offers that are easily sharable.

4 Grow your network for future businessTalk to prospective customers through your profiles and keep existing customers loyal by developing a digital relationship.

5 Google SearchGoogle search results take social media profiles into their results so having well-represented Facebook, YouTube or Twitter pages can help improve your rankings for free when a customer looks up a new car deal.

Page 467.4Use of imagery


Brand ImagesIt is important that all brand content posted on social media should be up to date and of a clear high quality. Product images should always display the most current models and specifications and showroom images should always display the most recent products.

From time to time image rights may expire, where notified you must delete this content immediately.

To get the most recent images for download use the HDMS or call 0844 209 0180 for assistance.

Cover ImagesAll cover images should be the same across all social platforms. Professional photography or banner creation is recommended for all social media business cover images as these areas are the largest spaces and the first thing visible to a customer.

For the best impact, use only images in these areas. Displaying offers in this section is not advised but if text is used it should take up no more than 20% of the image.

All cover images with outdated products should be updated immediately. It is recommended these be refreshed every 3 months to reflect the current hero product or campaign.

Profile ImagesBrand logos should be featured in the small square profile image spaces. This should be as per guidelines, see page 11 and requires equal prominence to any other manufacturer branding. The correct Hyundai brand logo in the exact brand colours with no modification to the design should be placed here.

Page 477.5Image sizing


Image Sizing

The social media image size guides can be used to help create images that will display the highest quality when being uploaded on different channels.

http://makeawebsitehub.com/social-media-image-sizes-cheat-sheet/

Twitter Facebook Instagram LinkedIn

Page 487.6Written copy


About/Bio

This space is where you tell your fans and followers who you are and what you offer.

• When representing Hyundai in any bio sections please lead with the copy: Official Hyundai dealer... based in [ location ] ...[then a short sentence about what people can find on your page]

• Display your social media availability and customer service contact number clearly.



Hyundai Brand Posts

• Follow the official Hyundai Motor UK channels and share and retweet any brand content relevant to your dealership daily. This is the quickest and most effective way to ensure all brand content is posted in a timely manner.

Dealer Specific Posts• A weekly dealer content calendar will be provided by Hyundai Motor UK for you to refer to which may also give

suggestions for other highlights, trending or commercial topics that might be appropriate to create personalised posts from.

• Social media is ultimately about connecting to people so authenticity is key. When creating more personalised copy to post on your social channels try to keep things as simple and friendly as possible but also show off the character of your dealership.

• It is crucial to remain professional at all times and respond to every customer query within 24 hours where possible.

• Post on a regular basis at least once per day. This is the only way to generate interest for your brand. There are many digital tools available to help schedule your posts but we recommend Hootsuite.



Tone of Voice

Imagine having a conversation with your customers face to face and the way you would speak to them in person to develop a good relationship. This is the tone of voice you should be using.

• Simple, Kind and Caring is the overall essence behind the Hyundai brand. Please avoid any boastful of arrogant tones.

• Be friendly, positive, approachable and responsive. (Get in touch and find out why today is a great day to buy a car..)

• Use inclusive language (us, we, you)

• Talk like a person, not a machine or a press release

• Be honest

• Be expressive, when appropriate. (“Fab!” “Great news!”)

• Find opportunities to naturally build engagement hooks into your posts. (We’re chuffed Sally loves her new i20!)

• Ensure everything has been checked for grammar and spelling before posting.

Page 517.6Writen copy


Using Hashtags - #

• Hashtags are designed to help create and continue conversation around relevant topics.

• When used correctly, hashtags can help make your posts become more searchable across all platforms but they should only be used when they are relevant and make sense to your business.

• It is recommended that when you mention the brand you use a hashtag for #Hyundai.

• If you are an area specific business, try to hashtag the name of your city or location on at least one post a week to increase local engagement.

• Only use 1 or 2 hashtags at a time as anymore could become annoying.

• Add hashtags to the bottom of the post rather than in the middle of a sentence so it reads better.

• Popular industry specific hashtags that can be used are; #Autos #Car #CarsForSale #Deals #Automotive #News #UK #CarTips #Motor

#Hyundai

Page 527.7Legal


Legal

When creating any local competitions or prize giveaways on social media where the Hyundai logo or brand is associated, you must always post a direct link to a Terms & Conditions landing page that states that Hyundai Motor UK is not a promoter.

Only use images that you have the right to use and share.

It is your (the dealer’s) responsibility to ensure all post’s are legally compliant.

Page 537.8Respecting the Brand


Common Social Media mistakes

Before you can get things right, understand what you might be doing wrong and have a plan of action for dealing with any possible customer service crisis situations.

Don’t worry about if your following isn’t massive, it’s not the most important thing from a local dealer perspective. Think quality over quantity and representing your brand in the best way!

‘Customers don’t know you exist or your company profile isn’t where your audience is.’‘Be present!’

‘You offer no reason for your target audience to follow. Content is dull or the same on all platforms.’‘Whatever you do, vary it, whether that’s pictures, questions or quotes it will make a difference!’

‘Brand image isn’t consistent - use of images - colour - copy - tone of voice.’‘Follow the official social sites for reference and follow brand guidelines across all channels’

Page 547.8Respecting the Brand


Respecting the Brand

It is important to be mindful when using any personal social media accounts and referring to the brand publically. All positive views are welcomed however any negative comments about Hyundai as a brand should not be posted and will be investigated internally and further action may be taken.

If you are personally approached on social media about the brand, please do not respond. However, please send this through to a member of the HMUK marketing team who will be able to manage this. Please contact: [email protected]

Documents

Hyundai Dealer Guidelines