Hye-Shin Kim, Ph.D. University of Delaware College of Arts and Sciences Department of Fashion and Apparel Studies 211 Alison West Newark, DE 19716 Office: (302) 831-8549 Fax: (302) 831-6081 E-mail: hskim@udel.edu EDUCATION Doctor of Philosophy in Textiles and Clothing, Minor - Statistics, College of Family and Consumer Sciences, Iowa State University, Ames, Iowa, USA, 1995. Master of Science in Clothing, Textiles, and Merchandising, College of Home Economics, Oklahoma State University, Stillwater, Oklahoma, USA, 1991. Bachelor of Science in Home Economics Education, College of Education, Chung-Ang University, Seoul, Korea, 1989. PROFESSIONAL EXPERIENCE Chair, Department of Fashion and Apparel Studies, College of Arts and Sciences, University of Delaware, 2015-Present. Professor, Department of Fashion and Apparel Studies, College of Arts and Sciences, University of Delaware, 2011-Present. Director of Undergraduate Programs, Department of Fashion and Apparel Studies, College of Arts and Sciences, University of Delaware, 2011-2012. Associate Professor, Department of Consumer Studies (2001-2005), Department of Fashion and Apparel Studies (2005-Present), College of Human Services, Education, and Public Policy (2001-2009), College of Public Policy and Education (2009-2010), College of Arts and Sciences (2010-Present), University of Delaware (Tenured 2001), 2001-2011. Assistant Professor, Department of Textiles, Design, and Consumer Economics (1995-1998), Department Consumer Studies (1998-2005), College of Human Resources (1995-1997), College

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of Human Resources and Public Policy (1997-2000), College of Human Services, Education, and Public Policy (2000-2001), University of Delaware, 1995-2001. Research Assistant, Department of References and Instructional Services, Parks Library, Iowa State University, 1994-1995. Research Assistant: NC-170 Project: Pesticide (1991-1992), NC-192 project: Rural Retailing (1991-1994), Computer-Aided Interactive Courseware Development Project (1993), Department of Textiles and Clothing, Iowa State University, 1991-1994. Teaching Assistant: Course TC 204 - Textile Science, Department of Textiles and Clothing, Iowa State University, 1993. Research Assistant, Center for Apparel Marketing and Merchandising, Department of Clothing, Textiles, and Merchandising, Oklahoma State University, 1989-1991.

PROFESSIONAL AFFILIATIONS Educators for Socially Responsible Apparel Business 2005-Present International Textile and Apparel Association, 1990-Present American Collegiate Retail Association, 1996-Present Fashion Group International, 2001- 2009 Association for Consumer Research, 1994-2001 American Home Economics Association, 1990-1992 Phi Kappa Phi, National Honor Society, 1993-1994 Kappa Omicron Nu, National Home Economics Honor Society, 1990-1993 HONORS, AWARDS AND RECOGNITIONS Note: Bolded text indicates activities from 2001-present time period. Lectra Award for best teaching paper, International Textile and Apparel Association, 20111. Recognition as Department Assessment Fellow, 20092. Thesis advisor for Michelle Guthrie, winner of Undergraduate Paper Competition, sponsored by International Textiles and Apparel Association, 2005.

1 Lennon, S., Cobb, K., Jung, J., & Kim, H. –S. (2011, November). Integrating E-portfolios in the Fashion Curriculum. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org]. 2 The Department received a Certificate of Excellence Award by the Provost for extensive faculty involvement in the educational assessment process and I received recognition as the Department’s Assessment Fellow.

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Who’s Who Among America’s Teachers®, 20053. Fairchild Publications Award, International Textiles and Apparel Association, 20034 Nominated for Excellence in Teaching Award, Faculty Senate, University of Delaware, 2001. John Wingate Award for Best Research Paper at the 2000 American Collegiate Retail Association Spring Conference, 2000. Faculty advisor for Susan Zutty, winner of Best Undergraduate Research Poster, presented at the Marion H. Steele Symposium, University of Delaware, 2000. Nominated for HRCC Outstanding Faculty Award, College of Human Resources, University of Delaware, 1997. Professional Development in Teaching Award, College of Human Resources, University of Delaware, 1997. Iowa Home Economics Association Scholarship, College of Family and Consumer Sciences, Iowa State University, 1993. Phi Kappa Phi, National Honor Society, 1993. International Textile and Apparel Association Graduate Student Paper Competition, Honorary Mention, 1992.

Grace Olsen, Ph.D. Graduate Student Research Award, College of Family and Consumer Sciences, Iowa State University, 1992.

Kappa Omicron Nu, National Home Economics Honor Society, 1990. RESEARCH RESEARCH ACTIVITIES AND INTERESTS Textile and apparel industry applied research; consumer involvement and interests; consumer response to advertisements; environmentalism and consumption; brand perceptions; online communities and consumer behavior; shopping motivations; word-of-mouth consumer behavior 3 Students who have been cited for academic excellence themselves in Who’s Who Among American High School Students®, Who’s Who Among High School Students – Sports Edition®, and The National Dean’s List® are invited to nominate one teacher from their entire academic experience. 4 Kim, H. –S., LaFleur, R., & Schaeffer, K. Analysis of information flow in the development, merchandising, and, marketing of apparel product. Fairchild Publications Grant, ITAA and Industry Faculty Grant and Awards.

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REFEREED JOURNALS AND OTHER PUBLICATIONS Hong, H., Kim, H.-S., & Lennon, S. (Under review). Usefulness of consumer reviews and online

store patronage. Journal of Fashion Marketing and Management. Kim, H. –S., Shin, E., Cheng, A., Lennon, S., & Liu, W. –S. (2015, in press). Influence of

design, workmanship, and familiarity on consumer perceptions of country-of-origin apparel brands: a study of U.S., China, and Japan. Journal of Global Fashion Marketing and Management.

Kim, H. -S. & Hall, M. L. (2015). Green brand strategies in the fashion industry: leveraging

connections of the consumer, brand, and environmental sustainability. In T. -M. Choi (Ed.), Springer Handbook of Sustainable Fashion Supply Chain Management: From Sourcing to Retailing (pp. 31-45). Springer International Publishing, Switzerland.

Kim, H. -S. & Ma, M. (2014). Influence of parent brand attitude and self-brand congruity on

consumer response to green brand extensions. Journal of Global Fashion Marketing, 5(2), 165-181.

Kim, H. -S. & Hall, M. L. (2014). Fashion brand personality and advertisement response:

Incorporating a symbolic interaction perspective. In T. -M. Choi (Ed.), Springer Handbook of Fashion Branding and Consumer Behaviors: Scientific Models (pp. 29-45). Springer International Publishing, Switzerland.

Kim, H. –S. and Hong, H. (2011). The hedonic shopping motivations of female fashion leaders.

Clothing and Textiles Research Journal. 29(4), 314-330. Listed as top 50 most read article in February 2015 (ranked 28).

Kim, H.-S. Jin, B., & Park, J. Y. (2011). Motivations of market mavens participating in online communities. International Journal of Electronic Marketing and Retailing, 4(1), 62-79.

Jin, B., Park, J. Y., & Kim, H.-S. (2010). What makes online community members commit? A

social exchange perspective. Behavior and Information Technology, 29(6), 587-599. Kim, H. –S. and Yoh, E. (2009, June). Fashion leadership, market mavenism, and store

evaluative criteria. Journal of the Korean Society of Clothing and Textiles. 33(6), 904-915.

Kim, H. –S., LaFleur, R., & Schaeffer, K. (2008). Enhancing realism in learning through a multi-

course collaborative project and technology. Journal of Family and Consumer Sciences, 100(3), 34-41.

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Kim, H. –S., Park, J. –Y., & Jin, B. (2008). Dimensions of online community attributes: examination of online communities hosted by companies. International Journal of Retail & Distribution Management, 36(10), 812-830.

Guthrie, M. F., Kim, H. –S., & Jung, J. (2008). The effects of facial image and cosmetic usage

on perceptions of brand personality. Journal of Fashion Marketing and Management, 12(2), 164-181.

Guthrie, M. & Kim, H. –S. (2007). The relationship between consumer involvement and brand

perceptions of female cosmetic consumers. Journal of Brand Management, 17, 114-133. Kim, H. –S., Pedersen, E., & Cloud, R. (2007). Social support, research interest, stress, and

research productivity of textiles and apparel faculty. Clothing and Textiles Research Journal, 12(2), 156-170.

Kim, H. –S. (2006, Spring/Summer). Using hedonic and utilitarian shopping motivations to

profile inner city consumers. Journal of International Shopping Center Research, 13(1), 57-79.

Kim, H. –S. & Jin, B. (2006) Exploratory study of virtual communities of apparel retailers.

Journal of Fashion Marketing and Management, 9(5), 41-55. Kim, H. -S. (2005). Consumer profiles of apparel product involvement and values. Journal of

Fashion Marketing and Management, 9(2),207-220. Nominated for Best Research Paper Award

Kim, H. –S., & Shim, S. (2003). Gender-based approach to the understanding of leadership roles

among retail managers. Human Resource Development Quarterly, 14(3), 321-342. Kim, H. -S., Damhorst, M. L., & Lee, K. -H. (2002). Apparel involvement and advertisement

processing. Journal of Fashion Marketing and Management, 6(3), 277-302. Kim, H. -S. (2000). Emotional response to apparel brand ads. Journal of Fashion Marketing and

Management, 4(4), 303-313. Kim, H. -S., Hong, B. -S., & Jo, E. Y. (2000, June). Emotional response to apparel

advertisements and consumer values: A cross-cultural study. The Journal of Asian Regional Association for Home Economics, 7(2), 79-88. Reprinted in the Journal of Shopping Center Research, 7(2), 81-100.

Kim, H. -S. (2000). Brand personality and brand attitude within the apparel product category.

Journal of Fashion Marketing and Management, 4(3), 243-252. Kim, H. -S., & Damhorst, M. L. (1999). Examination of environmental attitude and ad message

credibility. Journal of Fashion Marketing and Management, 3(1), 18-30.

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Morrison, J., Kim, H. -S., & Kydd, C. (1998). Student preferences for cybersearch strategies:

Impact upon critical evaluation of sources. Journal of Education for Business, 73(5), 264-265.

Kim, H. -S., & Damhorst, M. L. (1998). Environmental attitude and apparel consumption.

Clothing and Textiles Research Journal, 16(3), 126-133. Gaskill, L. R., Van Auken, H. E., & Kim, H. -S. (1994). Assessing the impact of operational

planning on small business retail performance. Journal of Small Business Strategy, 5(1), 21-35.

NON-REFEREED BOOK CHAPTERS, INVITED PUBLICATIONS, AND REPORTS Kim, H. (2015, April). An overview of sources of consumer data for apparel product

consumption. Report submitted to the Southern African Sustainable Textile, & Apparel Cluster.

Kim, H. (2014, December). Will Consumers Pay for Sustainable Apparel? An Analysis of

Sustainability and Consumer Purchase Behavior. Report submitted to the Southern African Sustainable Textile, & Apparel Cluster.

Kim, H. –S., Yoh, E., & Shin, E. –Y. (2010). Garment manufacture and retailing in Japan. In J.

Eicher & J. Vollmer (Eds.). Berg Encyclopedia of World Dress and Fashion, East Asia (Volume 6). 2011 Winner of the Dartmouth Medal for outstanding reference.

UDSAI: Policies for apparel brand and retailers (Policy #8 Communicate the corporate

environmental sustainability identity internally and externally). Department of Fashion and Apparel Studies, University of Delaware. Served as contributor to UDSAI policies document published online, http://sai.udel.edu/index.php/policies/, May, 2009.

Kim, H. –S., & Lennon, S. (2008, June). Leveraging virtual communities of consumption in the

fashion business. FIBER Journal, 1(2), http://www.udel.edu/fiber/issue2/researchbriefs/. Kim, H. -S. (2008). Brand personality and brand attitude within the apparel product category

(reprinted article from Journal of Fashion Marketing and Management published 2000). Brand Image Magazine.

Kim, H. –S., Dickson, M., & Kallal, J. (2007, December). Sourcing practices of small businesses

that sell apparel and related products. FIBER Journal, 1(1), http://www.udel.edu/fiber/issue1/researchbriefs/.

Kim, H. –S., & Dickson, M. (2007). Applying the fashion theory to the industrial production.

The Magazine Apparel Sourcing Show, 15, 31-33.

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PUBLISHED PROCEEDINGS FROM REFEREED PRESENTATIONS Kim, H. –S. (2015, November). No problem, I’ll just return it! Purchase effort, product returns,

and cognitive dissonance. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Kim, H. –S. & Ma, M. (2014, November). Consumer and brand factors that influence

perceptions of green brand extensions. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Kim, H. –S., Shin, E., Cheng, A., Lennon, S., & Liu, W. –S. (2014, November). Influence of

design, workmanship, and familiarity on consumer perceptions of country-of-origin apparel brands: a study of U.S., China, and Japan. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Hong, H., & Kim, H. –S., Lennon, S. (2012, November). Negative Perceptions of Review

Quality versus Usefulness of Online Reviews. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Kim, S. & Kim, H. –S. (2011, November). Reference Groups and Self-Brand Connections for

Apparel Products. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Kim, H. –S., Dickson, M., Lennon, S., & Irvine, G. (2011, November). Enhancing International

Education and Global Outreach with the FIBER Project. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Hong, H., & Kim, H. –S., Lennon, S. (2011, November). The Effects of Perceived Risk and

Usefulness of Online Product Reviews. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Shin, E. Y., & Kim, H. –S., Lennon, S. (2011, November). Brand Image, Brand Familiarity and

Brand Attitude for Five Country-of-Origin Brands: A Cross-Cultural Study of U.S. and Japanese Consumers. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Lennon, S., Cobb, K., Jung, J., & Kim, H. –S. (2011, November). Integrating E-portfolios in the

Fashion Curriculum. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org]. Lectra Teaching Award

Kim, H. –S. (2008, November). Shopping evaluative criteria of fashion leaders versus market

mavens. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

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Jin, B., Park, J. –Y., Kim, H. –S., & Ko, S. B. (2008, May). From online community participation to loyalty towards the host firm: examining the mediating and crossover effects of trust and satisfaction. Proceedings of the 2008 American Collegiate Retail Association Spring Conference.

Kim, H. –S., Dickson, M., & Kallal, J. (2008, January). Sourcing practices of small businesses

that sell apparel and related products. Proceedings of the 2007 American Collegiate Retail Association Winter Conference.

Kim, H. –S., Park, J. –Y., & Jin, B. (2006, April). Dimensions of online community attributes: examination of online communities hosted by companies. Proceedings of the 2006 American Collegiate Retail Association Spring Conference.

Kim, H. –S. (2005, November). Hedonic shopping motivations and evaluation of store attributes.

Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Kim, H. –S., LaFleur, R., & Schaeffer, K. (2005, November). Development of a technology

enhanced multi-course project to connect concepts among courses. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Guthrie, M. F., Kim, H. –S., & Jung, J. (2005, November). Brand perceptions and facial image

related to cosmetics usage. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org]. Undergraduate student best paper award.

Shelhamer, A. & Kim, H. –S. (2005, November). Effects of acculturation, product involvement,

and fashion leadership on the purchasing decisions of American students abroad. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Kim, H. –S. (2005). Utilitarian and hedonic shopping motivations of market mavens.

Proceedings of the 2005 American Collegiate Retail Association Spring Conference. Morrison, J., Kim, H. –S., Rha, J. –Y., and Herbein, C. (2004). Consumer knowledge of bottled

water and product label preferences. Consumer Interest Annuals, 50. Proceedings of the 50th annual conference of the American Council on Consumer Interests [available online at http://www.consumerinterests.org].

Kim, H. –S., and Jin, B. (2003, November). Virtual communities hosted by online retailers:

Implications for apparel stores. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

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Kim, H. –S., Cloud, R., & Pedersen, E. (2002, August). Determinants of research productivity among textiles and clothing academic professionals. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Cloud, R., Haar, S., Lennon, S., Kim, H. –S., Christiansen, D. (2002, August). ). ITAA Special

Topic Session, Method development in clothing and textiles: Qualitative research [abstract]. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Daves, L., Kim, H. –S., & Kallal, M. J. (2002, June). Lower body outerwear for wheelchair

users. Proceedings of EASY*tex, 1st International Conference on Clothing and Textiles for Disabled and Elderly People.

Kim, H. -S., Moon, H. -C., Jin, B., Yoon, Y., & Sung, K. (2001, June). Global sourcing

strategies: Where should we go from now? Proceedings of the Korean Society of Clothing and Textiles/International Textile and Apparel Association Joint World Conference “Expanding Horizons,” pp. 48-49.

Shim, S., & Kim, H. -S. (2001, June). Gender-based approach to the understanding of leadership

styles among retail managers. Proceedings of the Korean Society of Clothing and Textiles/International Textile and Apparel Association Joint World Conference “Expanding Horizons,” p. 270.

Cloud, R., Kim, H. -S., & Pedersen, E. (2000). ITAA Special Topic Session, Assessment of

needs for research and theory: Results from ITAA membership survey [abstract]. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Kim, H. -S., Hong, B. -S., & Jo, E. Y. (2000). Apparel product involvement and ad response: A

cross-cultural study [abstract]. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Hong, B. -S., Kim, H-.S., & Jo, E. Y. (2000). Emotional response to apparel ads and brand

loyalty: A cross-cultural study [abstract]. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Zutty, S., & Kim, H. -S. (2000). Examination of brand personality and brand attributes of apparel

products [abstract]. Proceedings of the International Textile and Apparel Association [available online at www.itaaonline.org].

Kim, H. -S., Morrison, J., Stein, L., & Kydd, C. (1997). Multidisciplinary classroom instruction:

Integration of disciplines, information, and technology [abstract]. Proceedings of the International Textile and Apparel Association, p. 56.

Kim - CV - Page 10

Kim, H. -S., & Damhorst, M. L. (1996). Dimensions of consumer involvement and advertisement processing [abstract]. Proceedings of the International Textile and Apparel Association, p. 86.

Kim, H. -S., & Damhorst, M. L. (1995). Consumer response model for environmental apparel

products in ads [abstract]. Proceedings of the International Textile and Apparel Association, p. 128.

Gaskill, L. R., Wickett, J. L., & Kim, H. -S. (1993). Assessing the needs of small business

retailers. Proceedings of 18th Annual Small Business Institute Directors’ Association Conference.

Callan, E., Kim, H. -S. (First co-authors), & Kadolph, S. (1992). Physical performance and wear

assessment of PEG-treated athletic socks [Abstract]. Proceedings of the International Textile and Apparel Association, p. 41.

Kim, H. -S., & Stufflebean, T. (1991). Information sources used in the environmental scanning

activities of small apparel businesses [abstract]. Proceedings of the International Textile and Apparel Association, p. 168.

PRESENTATIONS WITH NO PROCEEDINGS PUBLISHED (all refereed presentations unless indicated as “+” invited) Hong, H., Kim, H. –S., & Lennon, S. (2011). 의류상품 구매후기의 특성과 지각된 유용성이 온라인

점포 단골행동 의도에 미치는 영향. Paper presented at the Korean Society for the Clothing Industry, Seoul, South Korea, May 21, 2011.

+Dickson, M., Kim, H. –S., & Lennon, S. (alphabetical order) (2009). Greening your life.

University of Delaware, Forum and Reunion Weekend 2009. University of Delaware, Newark, DE, June 6, 2009).

Kim, H. –S. (2009, March). UD's FIBER grant - a Title VI Grant in action for the industry. Paper

presented at the Title VI 50th Anniversary Conference, Washington, DC, March 19-21, 2009.

Kim, H. –S., LaFleur, R., & Schaeffer, K. (2008, April). Technology and decision making in the

classroom: Simulating industry practice. Lilly-East Conference on College and University Teaching, University of Delaware, Newark, DE, April 17,

+Kim, H. –S., & Dickson, M. (2007, April). Understanding the apparel industry with fashion

theory. Apparel Sourcing Show, Guatemala City, Guatemala, April 17-19, 2007. Jin, B., Park, J. Y., & Kim, H.-S. (2007, April). Antecedents of affective and calculative

commitment to online communities: A social exchange perspective. Association of

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Collegiate Marketing Educators/Federation of Business Disciplines, San Diego, CA, April, 2007.

+Schaeffer, K., Sestak, P., & Kim, H. –S. (2004, October 27). Store and visual display. Presented

to Merchants of local main street Newark, DE. Sponsored by Downtown Newark Partnership.

Kim, H. -S., Hong, B. -S., & Jo, E. Y. (2000, May). Values and emotions: A cross-cultural

study of multicultural advertisements. Paper presented at the American Collegiate Retail Association Spring Conference, Toronto, Ontario, Canada. 2000 John Wingate Award for Best Research Paper.

Zutty, S., & Kim, H. -S. (faculty sponsor). (2000, May). Examination of brand personality and

brand attributes. Poster presented at the Marion H. Steele Symposium, University of Delaware. Best Undergraduate Research Poster Award.

+Kim, H. -S., & Morrison, J. (1997, April). Multidisciplinary classroom instruction: Integration

of disciplines, information, and technology. Paper presented at the Professional Development in Teaching Award Seminar, College of Human Resources, University of Delaware.

Kim, H. -S., & Gaskill, L. R. (1995, January). Small business assistance needs of male and

female retailers: A comparative analysis. Paper presented at the meeting of the United States Association for Small Business Entrepreneurship, Boulder, CO.

+Kim, H. -S. (1994, February). Computer-aided design applied to the apparel industry.

Presented at the ISU Spring Investigation Series Conference for Gifted 7th - 10th Graders.

Gaskill, L. R., Van Auken, H. E., & Kim, H. -S. (1993, October). Assessing the impact of

operational planning on small business management. Paper presented at the meeting of United States Association for Small Business and Entrepreneurship, Baltimore, MD.

Kim, H. -S., & Stufflebean, T. (1992). Oklahoma small apparel businesses: information sources

used in the environmental scanning activities. Paper presented at the meeting of the Oklahoma Home Economics Association.

OTHER SCHOLARLY ACTIVITIES Retro: 1997/1967 Consumer Exhibit. Department of Consumer Studies , University of Delaware,

2nd Floor Main Lobby Display. In collaboration with Frances Mayhew, Coordinator of the Historic Costume Collection, and Paul Sestak, Center for Historic Architecture and Design. August – December, 1997.

Kim - CV - Page 12

Development of teaching material. Apparel shop entrepreneurship: Learning materials for retailers [Chapter 11. Financing Your Business]. (1991). Center for Apparel Marketing and Merchandising, Department of Design, Housing, and Merchandising, Oklahoma State University Extension.

GRANTS AND PROJECTS FUNDED (Excluding Sponsored Student Projects) Lennon, S. (2010) Development and Implementation of Fashion and Apparel Studies’ E-

Portfolios for Student Learning. University of Delaware Office of Teaching and Learning, $28,598.40. (Contributors: Sharron Lennon, Kelly Cobb. M. Jo Kallal. Hye-Shin Kim, Jaehee Jung, and Dilia Lopez-Gydosh).

Kim, H. –S., Gregan-Paxton, J. Dickson, M. A., & Lennon, S. Fashion International Business Education Response (FIBER) Project. Business and International Education Program, U.S Department of Education, Office of Post Secondary Education, Project Director, $165,000 (U.S. Department of Education), $177,776 (Cost Sharing), 2007-2009.

Kim, H. –S., Kallal, J., & Dickson, M. A. Strengthening in the partnerships of Central American Suppliers and U.S. Apparel Retailers in a Dynamic Trade Environment. Center for International Studies ($10,000) and Department of Fashion and Apparel Studies ($3,690), University of Delaware, Co-Principal Investigator, $13,690, 2006.

Kim, H. –S. Using hedonic and utilitarian shopping motivations to profile inner city consumer,

International Council for Shopping Centers Education Foundation, Principal Investigator, $14,963, 2005.

Kim, H. –S., LaFleur, R., & Schaeffer, K. Analysis of information flow in the development,

merchandising, and, marketing of apparel product. Fairchild Publications Grant, ITAA and Industry Faculty Grant and Awards, Co-Applicant, $1,500, 2003.

LaFleur, R., Kim, H. –S., & Schaeffer, K. Using technology to enhance understanding of

connections among course. University of Delaware Technology-Enhanced Course Redesign Grant Program ($14,000), College of Human Services, Education, and Public Policy ($9,000), and the Department of Consumer Studies ($6,000), in-kind contributions from industry, $29,000, 2002.

Ames, D., Hugg, D., & Kim, H. –S (alphabetical listing of names). Survey of stand-alone

convenience retail stores in high traffic areas. College of Human Services, Education, and Public Policy and sponsored by The Delaware Office of State Planning Coordination and Center for Historic Architecture and Design, $4,795, Co-Applicant, 2000.

Dworsky, B., Kauffman, G. Kim, H. –S. & Morrison, J. (alphabetical listing of names). Survey of

bottled water consumers: Attitudes and perceptions toward an alternative drinking water source. Undergraduate Internship in Water Resources, Delaware Water Resources Center ($10,000), Travel Funds ($5,000), College of Human Services, Education, and Public

Kim - CV - Page 13

Policy, Department of Consumer Studies, Institute for Public Administration, Co-Applicant, 2000.

Cloud, R., Kim, H. –S., & Pedersen, E. (alphabetical listing of names). ITAA membership survey:

Assessment of needs for research and theory development, $2,800, Co-Applicant, 1999. Kim, H. –S , Mayhew, F., Sestak, P. “1967 and 1997,” Costume Exhibit, $800 Department of

Consumer Studies, University of Delaware ($400), College of Human Resources, Education, and Public Policy, University of Delaware ($400), Principal Applicant, 1997.

Kim, H. –S., Hong, B. –S., Jo, E. Y. Emotional response to global ads: A cross cultural analysis,

$3,142, Scholarly Support Funds, Department of Textiles, Design, and Consumer Economics, University of Delaware ($1,142), College of Human Resources, University of Delaware ($1,000), International Programs and Special Sessions, University of Delaware ($1,000), Principal Investigator, 1997.

Kim, H. –S. Market segmentation based on perceptions of brand equity. General University

Research Grant, Office of the Vice Provost for Research, University of Delaware ($6,000), College of Human Resources, University of Delaware ($1,000), $7,000, Principal Investigator, 1997.

Kim, H. –S. & Morrison, J. Developing information search strategies with an interdisciplinary

perspective, Professional Development in Teaching Award, College of Human Resources, University of Delaware, $1,000, Principal Applicant, 1995.

Kim, H. –S. Consumer response toward apparel products in advertisements containing

environmental claims, Iowa State University, Family and Consumer Sciences Graduate Student Research Fund, $250, Principal Investigator, 1994.

Kim, H. –S. Consumer attitude and purchasing behavior toward apparel products in “green”

advertisements, Iowa State University, College of Family and Consumer Sciences, Grace Olsen Endowment Fund, $1,000, Principal Investigator, 1992.

Callan, E. A. & Kim, H. –S. Physical performance and wear assessment of PEG-treated athletic

socks, NeutraTherm, Des Moines, Iowa, Funding In-Kind, Co-Principal Investigator, 1991.

Kim, H. –S. The environmental scanning activities of small apparel stores, Center for Apparel

Marketing and Merchandising, Department of Design, Housing, and Merchandising, Oklahoma State University Extension, $100, Principal Investigator, 1990.

SPONSORED STUDENT PROJECTS FUNDED

Kim - CV - Page 14

Silverman, J. Examination of Consumer and Brand Characteristics as Determinants of Brand Fit for Apparel Green Brand Extensions. $3,500 (Scholarship fund), College of Arts, Humanities, and Social Science Scholar’s Program, Faculty Sponsor: H. –S. Kim, 2014.

Ma, M. Self-brand congruity and environmental involvement on perceptions of green marketing

claims for apparel brands. $3,500 (Scholarship fund), College of Arts and Sciences Social Science Summer Scholar’s Program, Faculty Sponsor: H. –S. Kim, 2011.

Brady, S. Consumer behavior and visual merchandising practices: A comparison study of the

inner-city and surrounding suburbs. $4,500 (Scholarship and research fund), CHEP (College of Human Resources, Education, and Public Policy) Scholar’s Program, Faculty Sponsor: H. –S. Kim, 2006.

Pytlik, K. Hedonic and utilitarian shopping motivations: A comparison study of market mavens

and fashion leaders. $4,500 (Scholarship and research fund), CHEP (College of Human Resources, Education, and Public Policy) Scholar’s Program, Faculty Sponsor: H. –S. Kim, 2005.

Shelhamer, A. Apparel purchasing behavior of American students in foreign countries:

Examination of product involvement, cultural assimilation, and purchase decision-making. $4,500 (Scholarship and research fund), CHEP (College of Human Resources, Education, and Public Policy) Scholar’s Program, Faculty Sponsor: H. –S. Kim, 2004.

Zutty, S. Brand personality and brand attribute information, $3,500 (Scholarship and research

fund), CHEP (College of Human Resources, Education, and Public Policy) Scholar’s Program, Faculty Sponsor, 1999.

Krawiec, D. Analysis of verbal/nonverbal communication in advertisements for designer brands,

$2,500 (Scholarship and research fund), CHEP (College of Human Resources, Education, and Public Policy) Scholar’s Program, Faculty Sponsor, 1998.

MISCELLANEOUS (FINANCIAL) SUPPORT Michelle Ma., University Teaching Assistant (UTA) award. $200/per semester, 2011-2012. Special Travel Award, $196.50, 2002, Office of Women’s Affairs, Commission on the Status of

Women, University of Delaware. International Travel Award, $1200, 2001 Seoul Korea Society of Clothing and

Textiles/International Textile and Apparel Association Joint World Conference. International Programs and Special Sessions ($200), Department of Consumer Studies,($500);and College of Human Services, Education and Public Policy ($500).

Special Travel Award Program, Office of Women’s Affairs, University of Delaware, $200, 1999.

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International Travel Award, International Programs and Special Sessions, University of Delaware, $200, 1996.

Special Travel Award Program, Office of Women’s Affairs, University of Delaware, $200, 1995. TEACHING Note: Bolded text indicates activities from 2001-present time period. TEACHING EXPERTISE AND INTERESTS Consumer Behavior; Merchandising and Retailing; Global Trends in the Textile and Apparel Industry COURSES Note: All courses taught at the University of Delaware) FASH 114 Clothing in Contemporary Society (3 Credits, Lecture) Introduction to the study of clothing including social psychological influences in personal clothing choice, basic concepts of fashion, structure and operation of the apparel industry, elements of apparel quality and retailing of clothing. FASH 218 Fashion Merchandising (3 Credits, Lecture) An overview of the fashion industry which examines the interrelationship between primary, auxiliary and retail fashion markets, trends in fashion retailing, promotion, and manufacturing. FASH 321-071 International Retail Marketing of Apparel (3 Credits, Lecture) A 4-week travel/study course in Paris studies European retailing trends and consumption patterns. Students will study the dynamics of European culture in relation to shopping behavior and the retail environment. FASH 328 Fashion Advertising and Promotion (3 Credits, Lecture) This course provides an introduction to advertising and promotion practices in the fashion industry. Emphasis is on the role of advertising and other promotional mix elements that support an integrated marketing communications (IMC) program in the textiles and apparel industry. FASH 320-040 Fashion Merchandising Internship (3-6 credits, Field Study) An off-campus supervised and coordinated field study program in the textile and apparel industry. The objectives of this course are to promote student learning experience in an actual work situation, develop evaluative managerial and networking skills necessary in the workplace, and assist student learning and understanding of the operation of the workplace. FASH 320-070 Fashion Merchandising Internship: Study Abroad in Hong Kong (3 credits, Field Study) This course is an off-campus supervised and coordinated field study program in the fashion and related industries in Hong Kong. The primary goal of this course is to enhance student learning

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through firsthand knowledge of the global apparel business environment in Hong Kong. Through this course, students will be able to broaden their understanding of the international fashion business environment and apply their knowledge within a field experience setting. FASH 365 Fashion Merchandising and Apparel Design Seminar (1 credit, Seminar) Create awareness of career opportunities and develop techniques for success in the fields of fashion merchandising and apparel design. FASH 418/FASH 330 Merchandise Planning (4 Credits, Lecture/Lab) Focuses on computer applications related to mathematical concepts and calculations used in developing merchandise budgets. Spreadsheets are used to develop merchandise plans for sales, inventories, markdowns, shrinkage, receipts, open-to-buy and gross margin. Other industry-related planning systems are examined. FASH 419 Social Psychological Aspects of Clothing (3 Credits, Lecture) Study of clothing and appearance as contributors to human interactions; considerations of the importance of clothing in individual and collective behavior. Analysis of how dress reflects self-feelings, establishes social identities and affects interpersonal encounters. FASH 430 Topics in Fashion Marketing and Promotion (3 Credits, Lecture) Topics related to aspects of marketing and promotional activities in the fashion industry. Current practices and trends within the industry are explored. Topics vary. FASH 430/630 Fashion Brand Management and Marketing (3 Credits, Lecture) A study of the significance of brand management for fashion companies as a competitive strategy for building sales and customer base. Introduction to the essential elements of branding, the course covers major activities of brand management and marketing with a focus on apparel firms. Apparel branding examined in global context due to the global nature of industry and its impact on consumers around the world. FASH 455 Textiles, Clothing, and the Economy (3 Credits, Lecture) An overview of the global textile and apparel industries. Also examines the U.S. textile complex and the U.S. market within an international context. FASH 822 GLOBAL FASHION CONSUMER (3 Credits, Lecture) In-depth study of consumer behavior toward fashion products in a global context. Theories will be investigated from the context of the required readings. NOTABLE SPECIAL GUEST LECTURES Hye-Shin Kim and Sharron Lennon, “Sportswear: Brand Fit and Counterfeit”, MCST299 Research in Material Culture Colloquium: The Material Culture of Sports, University of Delaware, Fall 2012.

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Hye-Shin Kim, “Shopping beyond buying: Shopping as entertainment”, MCST299 Research in Material Culture Colloquium: The Architecture of Shopping, University of Delaware, Fall 2011. INTERNATIONAL TEACHING EXPERIENCE Faculty Director/Faculty Co-Director, Hong Kong Fashion Internship Program, Study Abroad Program, International Programs and Special Sessions, University of Delaware, 2010-Present (Summer). Co-Faculty Director, France (Paris) and Italy (Milan), Study Abroad Program, International Programs and Special Sessions, University of Delaware, 1999 (Winter). MASTER’S COMMITTEES Chair:

Sooyeon Kim, MS in Fashion Studies Thesis, “The Relationship Between Self- Brand Connections and Reference Groups for Apparel Products”, Fall, 2010. An Cheng, MS in Fashion Studies Non-Thesis Project, “Development of scholarly paper titled “Brand familiarity, brand attitude and willingness to pay more for five country-of-origin brands: A cross-cultural study of U.S. and Japanese consumers”, Spring, 2013.

Committee Member: Archana, MS in Fashion Studies Thesis, “Homework and corporate social responsibility in the apparel supply chain: A case study of SEWA Bharat’s embroidery center”, Fall, 2012. Julie Clark, MS in Fashion Studies Thesis, “Consumer perceived value of bargain shopping at off-price retailers”, Fall, 2014.

UNDERGRADUATE THESIS COMMITTEES Chair:

Andrea Shelhamer, Fashion Merchandising Major, Honor’s Thesis, “Analysis of the Effects of Cultural Assimilation, Fashion Leadership, and Product Involvement on Purchasing Decisions of American Students While Abroad”, Spring, 2005. Michelle Guthrie, Fashion Merchandising Major, Honor’s Thesis, “Attitude and Behavior Related to Appearance Management and Cosmetics”, Spring, 2005. Lois Daves, Apparel Design Major, Honor's Thesis, "Lower Body Outwear for Wheelchair Users in Inclement Weather", Spring, 2001.

SERVICE

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Note: All activities are reported for 1995- present as faculty at the University of Delaware.

DEPARTMENT SERVICE Department of Fashion and Apparel Studies (2005-Present) Department of Consumer Studies (1997-2005) Department of Textiles, Design, and Consumer Economics (1995-1997)

2005-Present: Assessment Fellow, 2005-2009 (The department received a Certificate of Excellence Award for

extensive faculty involvement in the educational assessment process, January 6, 2008) Chair’s Search Committee, 2004-2005 Chair’s Review Committee, 2010-2011 Exploratory Committee on Professional MS Degree Development (2013-Present) Faculty Search Committee, 2008, 2010, 2014 Graduate Studies Committee, 2009-2010 (Chair, 2009) Named Professorship Search Committee, 2005-2007 Peer Review Committee, 2010, 2013 Promotion and Tenure Committee, 2009-2010, 2011-2013 (Chair, 2013-2014) University of Delaware Socially Responsible Apparel Initiative (UDSAI) Committee, 2008-

present 1995-2005: Ad Hoc Historic Costume and Textile Collection Advisory Committee, 1998-1999 Administrative Assistant to the Chair Search Committee, 1995 (Fall) Chair’s Review Committee, 2002-2003 Department Library Liaison, 2002-2007 Promotion and Tenure Committee, 1995-1997 Public Relations and Service Committee, 1998-1999 Faculty Search Committee, 2002-2003 Fashion Merchandising Club, Faculty Advisor, 2000 (Fall) Graduate Studies and Research Development Committee, 1996-1998 (Chair, 1997-1998), 2005-

2006 Long Range Planning Committee, 2004-2006 Scholastic Linkages Committee, Chair, 1995-1997 TDCE 455 Redesign Committee, 1995-1996 Undergraduate Studies Curriculum Committee, 1999-2000 COLLEGE SERVICE College Promotion and Tenure Committee, 2009-2010 College Strategic Planning Committee, 2008 College Promotion and Tenure Committee, 2007-2008 College Undergraduate Studies Committee, 2004-2007 (Chair, 2005-2006)

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CHEP College Council, 2002-2003 (Secretary, 2002-2003; Chair, 2003) Marion H. Steele Symposium Committee, research paper reviewer, 1999 Human Subjects Committee for Departments of Consumer Studies, Hotel Restaurant and Institutional Management, and Individual and Family Studies, 1998-2001 (Chair, 2001) Interdisciplinary Committee, Member, 1997-1998 Department Chair’s Five Year Review Committee, 1997 Human Subjects Committee, College of Human Resources, 1996-1997 Professional Development in Teaching Award Committee, 1996 Multidisciplinary Research Committee, 1995-1996 Multidisciplinary Instruction Subcommittee, 1995-1996 UNIVERSITY SERVICE

University Undergraduate Studies Curriculum Committee, 2007-2009 Center for Teaching Effectiveness (CTE) Advisory Board, 2004-2007 University Human Subjects Committee, 2001 KON Advisory Council, Kappa Omicron Nu, Alpha Upsilon Chapter, 1998-2000 Korean Undergraduate Student Association, Faculty Advisor, 1996-1999 PROFESSIONAL ACADEMIC SERVICE AND OUTREACH Outreach Activities

Presenter, Session title “Greening your life”, University of Delaware, Forum and Reunion Weekend 2009. Presented at the University of Delaware, Newark, DE, June 06, 2009. Moderator, FIBERcast, Title” Global Sourcing Trends in the Apparel Industry” (June 05, 2009) Available http://udcapture.udel.edu/events/fibercast/. Moderator, FIBERcast, Title” Social Responsibility's Place in the Global Apparel Industry” (February 23, 2009) Available http://udcapture.udel.edu/events/fibercast/. Panel Discussant, Session title “The UD Faculty Perspective on Student Learning Assessment”, Winter Faculty Institute, January 7, 2008. Main Street Visual Display Evaluation supported by the Newark Downtown Partnership and Center for Historic Architecture and Design, with Karen Schaeffer and Paul Sestak, 2003-2004.

Professional Organization Service

Member, International Textile and Apparel Association, Undergraduate Studies Committee, 2005-2007.

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International Textile and Apparel Association, Research and Theory Development Committee, Member, 1996-present, Chair of Membership Survey Subcommittee, 1999-2000. Member, International Textile and Apparel Association, International Affairs Committee, Member, 1996-2001. Member, International Textile and Apparel Association, Strategic Planning Committee, 1992-1995.

Editor and Editorial Board Service

Editorial Board, Journal of Marketing Thought (JMT), 2014-Present Associate Editor, Consumer Behavior, Clothing and Textiles Research Journal, 2012-2014 Editor, FIBER (Fashion International Business and Education Response) Journal (2008-present).

Editorial Board, Journal of Fashion Marketing and Management, 2002-Present. Editorial Board, Clothing and Textiles Research Journal, 1999-2002.

External Reviewer for Promotion Actions

Promotion to Professor Action for Candidate (name of candidate is confidential), Department of Consumer and Design Sciences, Auburn University, September, 2014. Promotion to Associate Professor Action for Candidate (name of candidate is confidential), Department of Merchandising & Digital Retailing, College of Merchandising, Hospitality & Tourism, University of North Texas, November, 2013. Promotion to Professor Action for Candidate (name of candidate is confidential), Department of Design and Merchandising, Colorado State University, October, 2011. Promotion to Associate Professor Action for Candidate (name of candidate is confidential), Department of Design and Merchandising, Colorado State University, October, 2010. Promotion to Associate Professor Action for Candidate (name of candidate is confidential), Antoinette Westphal College of Media Arts & Design, Drexel University, October, 2009.

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Reviewer Service

Academy of Marketing Science/Korean Academy of Marketing Science (July 12-15, 2006) Clothing and Textiles Research Journal European Management Journal Fashion and Textiles (Journal) ITAA Monograph “International Issues Related to the Textiles, Apparel, and Retailing Industries”, 1996-1997 International Journal of Electronic Marketing and Retailing (IJEMR) International Journal of Retail Distribution and Management International Textile and Apparel Association Journal of Fashion Marketing and Management Journal of Global Fashion Marketing Reviewer, Oklahoma State University Presidential Challenge Grant, 2003. Special Issue of Social Responsibility published by International Textile and Apparel Association, 2003.

PROFESSIONAL CONSULTING Keimyung University, College of Fashion. Project title: “Development and Marketing Trends of Smart Textiles.” Supported by the Ministry of Commerce, Industry, and Energy. South Korea, 2007. PROFESSIONAL DEVELOPMENT ACTIVITIES

The ACE Leadership Academy for Department Chairs, Emerging Leaders Group, American Council on Education (ACE), Miami, FL, January 12-13, 2016. Chair’s Leadership Project, College of Arts and Sciences, University of Delaware, Facilitator Dennis Morris, CEO, Leading & Selling with Respect (LSR), October 22 – December 10, 2015.

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University of Delaware’s Summer Faculty Institute, Focused on learning: Creative approaches to teaching, June 2-6, 2014 University of Delaware’s Summer Faculty Institute. Faculty Workshop on Design Thinking as a Learning Process, June 1-4, 2010. University of Delaware’s Winter Faculty Teaching, Learning, and Technology Institute. UD-Qualtrics Seminar, January 23, 2008. University of Delaware’s Winter Faculty Teaching, Learning, and Technology Institute. Learning to the Next Level: Using Assessment & Technology with Karen Swan (Kent State), January 7, 2008. University of Delaware’s Winter Faculty Teaching, Learning, and Technology Institute. Technology’s Role in Curricular Transformation with Robert Lue (Harvard University) and Learning Portfolios: Reflective Practice for Improving Student Learning with John Zubizarreta (Columbia College of South Carolina), January 8, 2007. University of Delaware’s General Education Institute 2006. Participated in sessions, “Concrete Ways to Embed Gen Ed Goals within Your Curriculum”, “Easily Infuse and Measure Gen Ed Goals Within Your Course”, and “Curriculum Mapping: An Effective Way to Track and Assess Gen Ed Goals”. University of Delaware’s Summer Faculty Institute. June 21-24, 2005. Sponsored by IT-User Services. University of Delaware’s Winter Faculty Institute. Designing Courses for Effective Learning with Dee Fink, January 5, 2005. Visiting Faculty, QVC Inc. (West Chester, PA), Winter 2002.

Developing Teaching Portfolios, Changing Practices in Evaluating Teaching with Peter Seldin (Pace University), Center for Teaching Effectiveness (CTE), University of Delaware, June 8-9, 2000. Center for Teaching Effectiveness, University of Delaware, Designing Effective Writing Assignments, February 2, 1998; Active Learning for Large Classes, February 20, 1998. University of Delaware Wakonse-East Teaching Conference. Sandy Hill Conference Center, Maryland, June 4-6, 1997. Faculty Internship. JCPenney Company. Home Office (Dallas, TX) and Christiana Mall Store (Newark, DE), June, 1996.