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Page: 1 of 11
FILE;
FULL WALLDoor Count as of Print Date: 3
Spring 2021
HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26
Date : 18-Sep-2020
Prepared by: Loreal CPD Category Management
Page: 2 of 11
FILE;
FULL WALLDoor Count as of Print Date: 3
Spring 2021
HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26
Date : 18-Sep-2020
Prepared by: Loreal CPD Category Management
- COLOR SENSATIONALLIP LINER S17 SPSVRGRAPHIC
-
- SS 2STEPSPACESAVER
- SS 2 STEPSPACESAVER
PM0000033358 - FLEX FULL-N-SOFT HKBR **
PM0000035504 - FLEX FALSIES LASH LIFT HKBR **
DRMRADIANT-02 DREAMRADIANTLIQUIDFOUNDATION
PM0000035529 - FLEX DRM RADIANT FNDTN 1.1 **
PM0000033376 - FLEX VE COLOSSAL PUMPED UP HKBR **
DRMRADIANT-10 DREAMRADIANTLIQUIDFOUNDATION
DRMRADIANT-20 DREAMRADIANTLIQUIDFOUNDATION
DRMRADIANT-35 DREAMRADIANTLIQUIDFOUNDATION
DRMRADIANT-80 DREAMRADIANTLIQUIDFOUNDATION
DRMRADIANT-90 DREAMRADIANTLIQUIDFOUNDATION
DRMRADIANT-125 DREAMRADIANTLIQUIDFOUNDATION
DRMRADIANT-130 DREAMRADIANTLIQUIDFOUNDATION
PM0000030863 - FLEX EW SHAD Q 2.2 **
1H14EWQUAD-44Q EXPERT WEARQUADS Autumn Coppers
PM0000030862 - FLEX EW SHAD Q 1.2 W/SS **
PM0000030910 - FLEX EW MONOS 1.1 (1TIER) **
NEWEWMONO-100S New Expertwear
PM0000033213 - FLEX SS 24HR LIP 2.2 (NON REFLOW) **
PM0000033212 - FLEX SS 24HR LIP 1.2 (NON REFLOW) **
PM0000030746 - FLEX SS MATTE INK UNNUDES 1.1 **
PM0000035537 - FLEX CS CREAMS 2.2 RENO **
609MERU-255 COLOR
PM0000035528 - FLEX CS CREAMS 1.2 RENO **
609MERU-166 COLOR
PM0000030896 - FLEX CS LIP LINERS 1.1 **
609MERU-450 COLOR
609MERU-133 COLOR
SSLC11-050 SS 2STEP24 HRLIPCOLOR
SSMATINK-55 SUPERSTAYMATTEINK
609MERU-105 COLOR
609MERU-280 COLOR
NEWEWMONO-30S New Expertwear
SSLC11-005 SS 2STEP24 HRLIPCOLOR
609MERU-233 COLOR
609MERU-275 COLOR
SSLC11-055 SS 2STEP24 HRLIPCOLOR
SSMATINK-60 SUPERSTAYMATTE
1H14EWQUAD-8Q EXPERT WEARQUADS Lavender Smokes
1H14EWQUAD-2Q EXPERT WEARQUADS Natural Smokes
609MERU-20 COLOR
609MERU-111 COLOR
SSLC11-015 SS 2STEP24 HRLIPCOLOR
SSLC11-080 SS 2STEP24 HRLIPCOLOR
SSMATINK-65 SUPERSTAYMATTE
NEWEWMONO-20S New Expertwear
CSLIPLCSLIPLCSLIPLCSLIPL
609MERU-645 COLOR
1H14CSB-920 COLORSEN
SSLC11-020 SS 2STEP24 HRLIPCOLOR
SSLC11-090 SS 2STEP24 HRLIPCOLOR
SSMATINK-70 SUPERSTAYMATTE
CSLIPLCSSHLICSLIPL
609MERU-311 COLOR
609MERU-205 COLOR
SSLC11-045 SS 2STEP24 HRLIPCOLOR
SSLC11-100 SS 2STEP24 HRLIPCOLOR
SSMATINK-75 SUPERSTAYMATTE
NEWEWMONO-60S New Expertwear
1H14EWQUAD-10Q EXPERT WEARQUADS Mocha Motion
1H14EWQUAD-4Q EXPERT WEARQUADS Charcoal Smokes
609MERU-445 COLOR
609MERU-235 COLOR
SSINTNSTY-200 SUPERSTAYSUPERIMPACT
SSLC11-110 SS 2STEP24 HRLIPCOLOR
SSMATINK-80 SUPERSTAYMATTE
CSSHLICSSHLICSLIPLCSSHLI
609MERU-425 COLOR
609MERU-15 COLOR
SS24SMILE-310 SuperStay24SmileBrightn
SSLC11-115 SS 2STEP24 HRLIPCOLOR
SSMATINK-85 SUPERSTAYMATTE
NEWEWMONO-140S New Expertwear
CSLIPLCSLIPLCSSHLI
609MERU-435 COLOR
609MERU-222 COLOR
SSINTNSTY-220 SUPERSTAYSUPERIMPACT
SSLC11-120 SS 2STEP24 HRLIPCOLOR
SSMATINK-90 SUPERSTAYMATTE
1H14EWQUAD-50Q EXPERT WEARQUADS Sunlit Bronze
1H14EWQUAD-22Q EXPERT WEARQUADS Chai Latte
CSLIPLCSLIPLCSLIPLCSSHLI
SSLC11-136 SS 2STEP24 HRLIPCOLOR
SS24SMILE-315 SuperStay24SmileBrightn
SSMATINK-95 SUPERSTAYMATTE
NEWEWMONO-200S New Expertwear
SSERASER-00 SUPER
SSLC11-145 SS 2STEP24 HRLIPCOLOR
CSSHLICSLIPLCSLIPL
SSMATINK-100 SUPERSTAYMATTE
PM0000033346 - FLEX ES BRW DEF+FILL DUO HKBR **
PM0000033388 - FLEX UNSTOPPABLE HKBR **
PM0000033361 - FLEX GREAT LASH BASE HKBR **
PM0000033390 - FLEX VE COLOSSAL HKBR **
PM0000033365 - FLEX LASH SEN BASE HKBR **
PM0000033216 - FLEX DRM URBAN COVER 1.1 **
DREAMUC-110 DREAMURBANCOVERFOUNDATION Porcelain
PM0000030892 - FLEX SS FC FNDTN 1.1 **
SUPERSFDT-110 SUPERSTAYFULLCOVERAGEFOUNDATION Porcelain
PM0000030745 - FLEX FM M&P FNDTN 1.1 **
FMPRRFN-110 FitMeMATTE+PORELESSFNDTN Porcelain
PM0000033363 - FLEX IAR CNCLR HKBR **
PM0000033373 - FLEX MEGA PLUSH HKBR **
PM0000033357 - FLEX TTL TMPT MASC HKBR **
DREAMUC-112 DREAMURBANCOVERFOUNDATION Natural Ivory
FMPRRFN-112 FitMeMATTE+PORELESSFNDTN Ntrl Ivory
SUPERSFDT-112 SUPERSTAYFULLCOVERAGEFOUNDATION Natural Ivory
DREAMUC-120 DREAMURBANCOVERFOUNDATION Classic Ivory
FMPRRFN-120 FitMeMATTE+PORELESSFNDTN Clsc Ivory
SUPERSFDT-118 SUPERSTAYFULLCOVERAGEFOUNDATION Light Beige
DREAMUC-128 DREAMURBANCOVERFOUNDATION Warm Nude
FMPRRFN-220 FitMeMATTE+PORELESSFNDTN Ntrl Beige
SUPERSFDT-120 SUPERSTAYFULLCOVERAGEFOUNDATION Classic Ivory
DREAMUC-220 DREAMURBANCOVERFOUNDATION Natural Beige
FMPRRFN-228 FitMeMATTE+PORELESSFNDTN Soft Tan
SUPERSFDT-129 SUPERSTAYFULLCOVERAGEFOUNDATION Medium Beige
DREAMUC-330 DREAMURBANCOVERFOUNDATION Toffee
FMPRRFN-235 FitMeMATTE+PORELESSFNDTN Pure Beige
SUPERSFDT-220 SUPERSTAYFULLCOVERAGEFOUNDATION Natural Beige
DREAMUC-348 DREAMURBANCOVERFOUNDATION Café Au Lait
FMPRRFN-310 FitMeMATTE+PORELESSFNDTN Sun Beige
SUPERSFDT-310 SUPERSTAYFULLCOVERAGEFOUNDATION Sun Beige
DREAMUC-375 DREAMURBANCOVERFOUNDATION Java
FMPRRFN-330 FitMeMATTE+PORELESSFNDTN Toffee
SUPERSFDT-355 SUPERSTAYFULLCOVERAGEFOUNDATION Coconut
- FACESTUDIO
-
-
PM0000033406 - FLEX MNY LOGO HEADER 3' **
750TD-1 DEFINE-A-LASH LENGTHMASCARA Very Black
LASHLFTWSH-200 FALSIES SALON LIFT BLACKEST BLACK
LASHLFTWSH-201 FALSIESSALON LIFT VERY BLACK
625M-1 FULL 'N SOFTWASHABLE Very Black
510VEF-00 FALSIESMASCARA Blackest Black
680LD-1 LASHDISCOVERYWASHABLE Very Black
PUSHEXTWSH-00 FALSIES PUSHUP DRAMAANGEL Blackest Black
510VEF-01 FALSIESMASCARA Very Black
620VECL-00 PUMPED UP!COLOSSALWSH Glam Black
620VECL-01 PUMPED UP!COLOSSALWSH Classic Black
950LSM-00 ILLEGALLENGTHSMASC Blackest Black
950LSTI-1 LASHSTILETTO Very Black
999LDG-50 EYE STUDIOGEL LINER Blackest Black
999MPL-110 EYE STUDIOMASTERPREC ALLDAY Black
175M-00 GREAT LASHMASCARA Blackest Black
500VEC-00 VOLUM'EXPRESSCOLOSSAL Glam Black
LSHSNLWSH-00 LASHSENSATIONAL Blackest Black
555TD-1 DEFINE ALINE EbonyBlack
LSHSNLWSH-01 LASHSENSATIONAL Very Black
175M-1 GREAT LASHMASCARA Very Black
500VEC-01 VOLUM'EXPRESSCOLOSSAL Classic Black
59TC-01 EXPERTEYES TWINBROW & EYEPENCILS Velvet Black
695GW-10 UNSTOPPABLEEYELINER -CARDED Onyx
59TC-03 EXPERTEYES TWINBROW & EYEPENCILS Medium Brown
LSENSTWSH-00 LASH SENSATIONALLUSCIOUS Blackest Black WSH
175B-00 GREAT LASHBIG Blackest Black
COLDYNAWSH-223 COLOSSAL BIGSHOT BLACKEST BLACKWSH
695GW-60 UNSTOPPABLEEYELINER -CARDED Espresso
BRWSATIN-255 BROWDEFINE + FILLDUO Soft Brown
PSHUPDRAMAWSH-00 PUSH UP DRAMAWSH Blackest Black
350GLP-00 Great LashLots of Lashes Blackest Black
COLDYNAWTP-226 COLOSSAL BIGSHOT WTP VERY BLACK WTP
LSENSTWSH-01 LASHSENSATIONALLUSCIOUS Very Black WSH
BRWSATIN-260 BROWDEFINE + FILLDUO Deep Brown
0611IAREYE-10 IAR EraserConcealer Fair
0612MPWSH-00 MEGA PLUSHMASCARA Blackest Black
LSBLLRNWSH-710 LASH SENSATIONALCURVITUDE Blkst Black WSH
0611IAREYE-20 IAR EraserConcealer Light
LSBLLRNWSH-720 LASH SENSATIONALCURVITUDE Very Black WSH
0612MPWSH-01 MEGA PLUSHMASCARA Very Black
0611IAREYE-30 IAR EraserConcealer Medium
FLSFLRTWSH-601 FALSIESTEMPTATION BLKST BLK
0113RKWSH-00 VE ROCKETMASCARA Blackest Black
0611IAREYE-40 IAR EraserConcealer Honey
0611IAREYE-50 IAR EraserConcealer Neutralizer
0113RKWSH-01 VE ROCKETMASCARA Very Black
FLSFLRTWTP-604 FALSIESTEMPTATION WTP VERY BLACK WTP
0611IAREYE-60 IAR EraserConcealer Brightener
Page: 3 of 11
FILE;
FULL WALLDoor Count as of Print Date: 3
Column: 1
Spring 2021
HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26
Date : 18-Sep-2020
Prepared by: Loreal CPD Category Management
- COLOR SENSATIONAL LIP LINER S17 SPSVRGRAPHIC
-
- SS 2 STEP SPACESAVER
- SS 2 STEP SPACESAVER
PM0000030863 - FLEX EW SHAD Q 2.2 **
1H14EWQUAD-44Q EXPERT WEAR QUADS Autumn Coppers
PM0000030862 - FLEX EW SHAD Q 1.2 W/SS **
PM0000030910 - FLEX EW MONOS 1.1 (1TIER) **
NEWEWMONO-100S New Expertwear Monos Vanilla
PM0000033213 - FLEX SS 24HR LIP 2.2 (NON REFLOW) **
PM0000033212 - FLEX SS 24HR LIP 1.2 (NON REFLOW) **
PM0000030746 - FLEX SS MATTE INK UNNUDES 1.1 **
PM0000035537 - FLEX CS CREAMS 2.2 RENO **
609MERU-255 COLOR SEN LIPSTICK PINK FLARE
PM0000035528 - FLEX CS CREAMS 1.2 RENO **
609MERU-166 COLOR SEN LIPSTICK COPPER CHARGE
PM0000030896 - FLEX CS LIP LINERS 1.1 **
609MERU-450 COLOR SEN LIPSTICK Romantic Rose
609MERU-133 COLOR SEN LIPSTICK ALMOND HUSTLE
SSLC11-050 SS 2 STEP 24HR LIPCOLOR Unlimited Raisin
SSMATINK-55 SUPERSTAYMATTE INK DRIVER
609MERU-105 COLOR SEN LIPSTICK Pink Wink
609MERU-280 COLOR SEN LIPSTICK Rum Riche
NEWEWMONO-30S New Expertwear Monos Seashell
SSLC11-005 SS 2 STEP 24HR LIPCOLOR Everlasting Wine
609MERU-233 COLOR SEN LIPSTICK PINK POSE
609MERU-275 COLOR SEN LIPSTICK Crazy For Coffee
SSLC11-055 SS 2 STEP 24HR LIPCOLOR Perpetual Plum
SSMATINK-60 SUPERSTAYMATTE INK POET
1H14EWQUAD-8Q EXPERT WEAR QUADS Lavender Smokes
1H14EWQUAD-2Q EXPERT WEAR QUADS Natural Smokes
609MERU-20 COLOR SEN LIPSTICK Pink & Proper
609MERU-111 COLOR SEN LIPSTICK DOUBLE SHOT
SSLC11-015 SS 2 STEP 24HR LIPCOLOR All Day Cherry
SSLC11-080 SS 2 STEP 24HR LIPCOLOR Infinite Petal
SSMATINK-65 SUPERSTAYMATTE INK SEDUCTRESS
NEWEWMONO-20S New Expertwear Monos Linen
CSLIPLINER-150 CSLIPLINER-130 CSLIPLINER-105 CSLIPLINER-100
609MERU-645 COLOR SEN LIPSTICK Red Revival
1H14CSB-920 COLOR SEN BUFFS NUDE LUST
SSLC11-020 SS 2 STEP 24HR LIPCOLOR ContinuousCoral
SSLC11-090 SS 2 STEP 24HR LIPCOLOR Timeless Rose
SSMATINK-70 SUPERSTAYMATTE INK AMAZONIAN
CSLIPLINER-155 CSSHLINEXT-132 CSLIPLINER-110
609MERU-311 COLOR SEN LIPSTICK CRIMSON RACE
609MERU-205 COLOR SEN LIPSTICK Nearly There
SSLC11-045 SS 2 STEP 24HR LIPCOLOR Wear OnWildberry
SSLC11-100 SS 2 STEP 24HR LIPCOLOR Very Cranberry
SSMATINK-75 SUPERSTAYMATTE INK FIGHTER
NEWEWMONO-60S New Expertwear Monos The Glo Down
1H14EWQUAD-10Q EXPERT WEAR QUADS Mocha Motion
1H14EWQUAD-4Q EXPERT WEAR QUADS Charcoal Smokes
609MERU-445 COLOR SEN LIPSTICK On The Mauve
609MERU-235 COLOR SEN LIPSTICK Warm Me Up
SSINTNSTY-200 SUPERSTAYSUPER IMPACT ETERNALCHERRY
SSLC11-110 SS 2 STEP 24HR LIPCOLOR So Pearly Pink
SSMATINK-80 SUPERSTAYMATTE INK RULER
CSSHLINEXT-153 CSSHLINEXT-134 CSLIPLINER-115 CSSHLINEXT-102
609MERU-425 COLOR SEN LIPSTICK Plum Paradise
609MERU-15 COLOR SEN LIPSTICK Born With It
SS24SMILE-310 SuperStay 24SmileBrightners Optic Ruby
SSLC11-115 SS 2 STEP 24HR LIPCOLOR ForeverChestnut
SSMATINK-85 SUPERSTAYMATTE INK PROTECTOR
NEWEWMONO-140S New Expertwear Monos Made for Mocha
CSLIPLINER-160 CSLIPLINER-135 CSSHLINEXT-118
609MERU-435 COLOR SEN LIPSTICK Plum Perfect
609MERU-222 COLOR SEN LIPSTICK FLUSH PUNCH
SSINTNSTY-220 SUPERSTAYSUPER IMPACT 24/7 FUSCHIA
SSLC11-120 SS 2 STEP 24HR LIPCOLOR Always Heather
SSMATINK-90 SUPERSTAYMATTE INK HUNTRESS
1H14EWQUAD-50Q EXPERT WEAR QUADS Sunlit Bronze
1H14EWQUAD-22Q EXPERT WEAR QUADS Chai Latte
CSLIPLINER-165 CSLIPLINER-140 CSLIPLINER-120 CSSHLINEXT-104
SSLC11-136 SS 2 STEP 24HR LIPCOLOR Constant Toast
SS24SMILE-315 SuperStay 24SmileBrightners Frozen Rose
SSMATINK-95 SUPERSTAYMATTE INK VISIONARY
NEWEWMONO-200S New Expertwear Monos Dusty Rose
SSERASER-00 SUPERSTAYERASER SUPERSTAY ERASER
SSLC11-145 SS 2 STEP 24HR LIPCOLOR Constant Cocoa
CSSHLINEXT-170 CSLIPLINER-145 CSLIPLINER-125
SSMATINK-100 SUPERSTAYMATTE INK PHILOSOPHER
- FACE STUDIO
-
-
Page: 4 of 11
FILE;
FULL WALLDoor Count as of Print Date: 3
Column: 2
Spring 2021
HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26
Date : 18-Sep-2020
Prepared by: Loreal CPD Category Management
PM0000033358 - FLEX FULL-N-SOFT HKBR **
PM0000035504 - FLEX FALSIES LASH LIFT HKBR **
PM0000033346 - FLEX ES BRW DEF+FILL DUO HKBR **
PM0000033388 - FLEX UNSTOPPABLE HKBR **
PM0000033361 - FLEX GREAT LASH BASE HKBR **
PM0000033390 - FLEX VE COLOSSAL HKBR **
PM0000033365 - FLEX LASH SEN BASE HKBR **
PM0000033406 - FLEX MNY LOGO HEADER 3' **
750TD-1 DEFINE-A-LASH LENGTH MASCARA Very Black
LASHLFTWSH-200 FALSIES SALON LIFT BLACKEST BLACK
LASHLFTWSH-201 FALSIES SALON LIFT VERY BLACK
625M-1 FULL 'N SOFT WASHABLE Very Black
510VEF-00 FALSIES MASCARA Blackest Black
680LD-1 LASH DISCOVERY WASHABLE Very Black
PUSHEXTWSH-00 FALSIES PUSH UP DRAMA ANGEL Blackest Black
510VEF-01 FALSIES MASCARA Very Black
999LDG-50 EYE STUDIO GEL LINER Blackest Black
999MPL-110 EYE STUDIO MASTERPREC ALL DAY Black
175M-00 GREAT LASH MASCARA Blackest Black
500VEC-00 VOLUM' EXPRESS COLOSSAL Glam Black
LSHSNLWSH-00 LASH SENSATIONAL Blackest Black
555TD-1 DEFINE A LINE Ebony Black
LSHSNLWSH-01 LASH SENSATIONAL Very Black
175M-1 GREAT LASH MASCARA Very Black
500VEC-01 VOLUM' EXPRESS COLOSSAL Classic Black
59TC-01 EXPERT EYES TWINBROW & EYE PENCILS Velvet Black
695GW-10 UNSTOPPABLEEYELINER - CARDED Onyx
59TC-03 EXPERT EYES TWINBROW & EYE PENCILS Medium Brown
LSENSTWSH-00 LASH SENSATIONAL LUSCIOUS Blackest Black WSH
175B-00 GREAT LASH BIG Blackest Black
COLDYNAWSH-223 COLOSSAL BIG SHOT BLACKEST BLACK WSH
695GW-60 UNSTOPPABLEEYELINER - CARDED Espresso
BRWSATIN-255 BROW DEFINE + FILLDUO Soft Brown
PSHUPDRAMAWSH-00 PUSH UP DRAMA WSH Blackest Black
350GLP-00 Great Lash Lots of Lashes Blackest Black
COLDYNAWTP-226 COLOSSAL BIG SHOT WTP VERY BLACK WTP
LSENSTWSH-01 LASH SENSATIONAL LUSCIOUS Very Black WSH
BRWSATIN-260 BROW DEFINE + FILLDUO Deep Brown
Page: 5 of 11
FILE;
FULL WALLDoor Count as of Print Date: 3
Column: 3
Spring 2021
HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26
Date : 18-Sep-2020
Prepared by: Loreal CPD Category Management
DRMRADIANT-02 DREAM RADIANTLIQUID FOUNDATION Fair Porcelain
PM0000035529 - FLEX DRM RADIANT FNDTN 1.1 **
PM0000033376 - FLEX VE COLOSSAL PUMPED UP HKBR **
DRMRADIANT-10 DREAM RADIANTLIQUID FOUNDATION Porcelain Ivory
DRMRADIANT-20 DREAM RADIANTLIQUID FOUNDATION Classic Ivory
DRMRADIANT-35 DREAM RADIANTLIQUID FOUNDATION Nude Beige
DRMRADIANT-80 DREAM RADIANTLIQUID FOUNDATION Cashew
DRMRADIANT-90 DREAM RADIANTLIQUID FOUNDATION Honey Beige
DRMRADIANT-125 DREAM RADIANTLIQUID FOUNDATION Coconut
DRMRADIANT-130 DREAM RADIANTLIQUID FOUNDATION Cocoa
PM0000033216 - FLEX DRM URBAN COVER 1.1 **
DREAMUC-110 DREAM URBANCOVER FOUNDATION Porcelain
PM0000030892 - FLEX SS FC FNDTN 1.1 **
SUPERSFDT-110 SUPERSTAY FULLCOVERAGE FOUNDATION Porcelain
PM0000030745 - FLEX FM M&P FNDTN 1.1 **
FMPRRFN-110 FitMe MATTE+PORELESSFNDTN Porcelain
PM0000033363 - FLEX IAR CNCLR HKBR **
PM0000033373 - FLEX MEGA PLUSH HKBR **
PM0000033357 - FLEX TTL TMPT MASC HKBR **
DREAMUC-112 DREAM URBANCOVER FOUNDATION Natural Ivory
FMPRRFN-112 FitMe MATTE+PORELESSFNDTN Ntrl Ivory
SUPERSFDT-112 SUPERSTAY FULLCOVERAGE FOUNDATION Natural Ivory
DREAMUC-120 DREAM URBANCOVER FOUNDATION Classic Ivory
FMPRRFN-120 FitMe MATTE+PORELESSFNDTN Clsc Ivory
SUPERSFDT-118 SUPERSTAY FULL COVERAGEFOUNDATION Light Beige
DREAMUC-128 DREAM URBANCOVER FOUNDATION Warm Nude
FMPRRFN-220 FitMe MATTE+PORELESSFNDTN Ntrl Beige
SUPERSFDT-120 SUPERSTAY FULLCOVERAGE FOUNDATION Classic Ivory
DREAMUC-220 DREAM URBANCOVER FOUNDATION Natural Beige
FMPRRFN-228 FitMe MATTE+PORELESSFNDTN Soft Tan
SUPERSFDT-129 SUPERSTAY FULLCOVERAGE FOUNDATION Medium Beige
DREAMUC-330 DREAM URBANCOVER FOUNDATION Toffee
FMPRRFN-235 FitMe MATTE+PORELESSFNDTN Pure Beige
SUPERSFDT-220 SUPERSTAY FULL COVERAGEFOUNDATION Natural Beige
DREAMUC-348 DREAM URBANCOVER FOUNDATION Café Au Lait
FMPRRFN-310 FitMe MATTE+PORELESSFNDTN Sun Beige
SUPERSFDT-310 SUPERSTAY FULLCOVERAGE FOUNDATION Sun Beige
DREAMUC-375 DREAM URBANCOVER FOUNDATION Java
FMPRRFN-330 FitMe MATTE+PORELESSFNDTN Toffee
SUPERSFDT-355 SUPERSTAY FULLCOVERAGE FOUNDATION Coconut
620VECL-00 PUMPED UP! COLOSSAL WSH Glam Black
620VECL-01 PUMPED UP! COLOSSAL WSH Classic Black
950LSM-00 ILLEGAL LENGTHS MASC Blackest Black
950LSTI-1 LASH STILETTO Very Black
0611IAREYE-10 IAR Eraser Concealer Fair
0612MPWSH-00 MEGA PLUSH MASCARA Blackest Black
LSBLLRNWSH-710 LASH SENSATIONAL CURVITUDE Blkst Black WSH
0611IAREYE-20 IAR Eraser Concealer Light
LSBLLRNWSH-720 LASH SENSATIONAL CURVITUDE Very Black WSH
0612MPWSH-01 MEGA PLUSH MASCARA Very Black
0611IAREYE-30 IAR Eraser Concealer Medium
FLSFLRTWSH-601 FALSIES TEMPTATION BLKST BLK
0113RKWSH-00 VE ROCKET MASCARA Blackest Black
0611IAREYE-40 IAR Eraser Concealer Honey
0611IAREYE-50 IAR Eraser Concealer Neutralizer
0113RKWSH-01 VE ROCKET MASCARA Very Black
FLSFLRTWTP-604 FALSIES TEMPTATION WTP VERY BLACK WTP
0611IAREYE-60 IAR Eraser Concealer Brightener
Page: 6 of 11
FILE;
FULL WALLDoor Count as of Print Date: 3
Spring 2021
HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26
Date : 18-Sep-2020
Prepared by: Loreal CPD Category Management
148 149 150 151 152 153 154 155
80
71
32
22
33
23
61
42
34
24
72
52
35
25
62
43
81
77
36
26
53
63
44
73
4321
37
27
54
64
45
765
38
28
55
65
46
74
82
78
39
29
56
66
47
111098
40
30
57
67
48
75
141312
41
31
58
68
49
83
79
18171615
69
59
50
76
60
70
212019
51
156
140
132
157
133
141
158
134
142
159
135
143
160
136
144
161
137
145
162
138
146
163
139
147
100
88 89
101
90
102 103
91
122 123 124 125
109
104
96
92
84
105
85
97
93
110
106
111
86
98
94
107
112
108
99
95
87
113
126
118
114
127
115
119
128
116
120
129 130
121
117
131
Page: 7 of 11
FILE;
FULL WALLDoor Count as of Print Date: 3
Date : 18-Sep-2020
Prepared by: Loreal CPD Category Management
POSITION REPORT Category Mgmt. Dept.3/9/2021
HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26Spring 2021 HYV0354FLEX_IS20.psa
FLEX CS LIP LINERS 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code1 1 041554486032 COLOR SENSATIONAL MECHANICAL LINER CLEAR 1002 1 041554486049 COLOR SENSATIONAL MECHANICAL LINER NUDE WHISPER 1053 1 041554486094 COLOR SENSATIONAL MECHANICAL LINER DUSTY ROSE 1304 1 041554486131 COLOR SENSATIONAL MECHANICAL LINER BRICK RED 1505 1 041554486056 COLOR SENSATIONAL MECHANICAL LINER PURELY NUDE 1106 1 041554549287 Color Sensational Shaping Lip Liner Almond Rose 1327 1 041554486148 COLOR SENSATIONAL MECHANICAL LINER WILD VIOLETS 1558 1 041554549300 Color Sensational Shaping Lip Liner Beige Babe 1029 1 041554486063 COLOR SENSATIONAL MECHANICAL LINER TOTALLY TOFFEE 115
10 1 041554549348 Color Sensational Shaping Lip Liner Pink Wink 13411 1 041554549324 Color Sensational Shaping Lip Liner Divine Wine 15312 1 041554549355 Color Sensational Shaping Lip Liner Raw Chocolate 11813 1 041554486100 COLOR SENSATIONAL MECHANICAL LINER PALEST PINK 13514 1 041554492859 COLOR SENSATIONAL MECHANICAL LINER RICH WINE 16015 1 041554549331 Color Sensational Shaping Lip Liner Gone Griege 10416 1 041554486070 COLOR SENSATIONAL MECHANICAL LINER RICH CHOCOLATE 12017 1 041554486117 COLOR SENSATIONAL MECHANICAL LINER PINK CORAL 14018 1 041554492866 COLOR SENSATIONAL MECHANICAL LINER PLUM PASSION 16519 1 041554486087 COLOR SENSATIONAL MECHANICAL LINER MAGNETIC MAUVE 12520 1 041554486124 COLOR SENSATIONAL MECHANICAL LINER VERY CHERRY 14521 1 041554549317 Color Sensational Shaping Lip Liner Concrete Jungle 170
FLEX CS CREAMS 1.2 RENO ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code22 1 041554578348 COLOR SEN LIPSTICK COPPER CHARGE 16623 1 041554578317 COLOR SEN LIPSTICK ALMOND HUSTLE 13324 1 041554264630 COLOR SEN LIPSTICK Rum Riche 28025 1 041554198645 COLOR SEN LIPSTICK Crazy For Coffee 27526 1 041554578300 COLOR SEN LIPSTICK DOUBLE SHOT 11127 1 041554408546 COLOR SEN BUFFS NUDE LUST 92028 1 041554198560 COLOR SEN LIPSTICK Nearly There 20529 1 041554198591 COLOR SEN LIPSTICK Warm Me Up 23530 1 041554198232 COLOR SEN LIPSTICK Born With It 1531 1 041554578249 COLOR SEN LIPSTICK FLUSH PUNCH 222
FLEX CS CREAMS 2.2 RENO ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code32 1 041554578287 COLOR SEN LIPSTICK PINK FLARE 25533 1 041554470994 COLOR SEN LIPSTICK Romantic Rose 45034 1 041554198300 COLOR SEN LIPSTICK Pink Wink 10535 1 041554578294 COLOR SEN LIPSTICK PINK POSE 23336 1 041554248913 COLOR SEN LIPSTICK Pink & Proper 2037 1 041554198553 COLOR SEN LIPSTICK Red Revival 64538 1 041554578386 COLOR SEN LIPSTICK CRIMSON RACE 31139 1 041554198423 COLOR SEN LIPSTICK On The Mauve 44540 1 041554198409 COLOR SEN LIPSTICK Plum Paradise 42541 1 041554198416 COLOR SEN LIPSTICK Plum Perfect 435
FLEX SS MATTE INK UNNUDES 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code42 1 041554543698 SUPERSTAY MATTE INK DRIVER 5543 1 041554543681 SUPERSTAY MATTE INK POET 6044 1 041554543650 SUPERSTAY MATTE INK SEDUCTRESS 6545 1 041554543711 SUPERSTAY MATTE INK AMAZONIAN 7046 1 041554543674 SUPERSTAY MATTE INK FIGHTER 7547 1 041554543643 SUPERSTAY MATTE INK RULER 8048 1 041554543667 SUPERSTAY MATTE INK PROTECTOR 85
Page: 8 of 11
FILE;
FULL WALLDoor Count as of Print Date: 3
Date : 18-Sep-2020
Prepared by: Loreal CPD Category Management
POSITION REPORT Category Mgmt. Dept.3/9/2021
HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26Spring 2021 HYV0354FLEX_IS20.psa
49 1 041554543636 SUPERSTAY MATTE INK HUNTRESS 9050 1 041554543704 SUPERSTAY MATTE INK VISIONARY 9551 1 041554543728 SUPERSTAY MATTE INK PHILOSOPHER 100
FLEX SS 24HR LIP 1.2 (NON REFLOW) ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code52 1 041554237726 SS 2 STEP 24 HR LIPCOLOR Everlasting Wine 00553 1 041554237740 SS 2 STEP 24 HR LIPCOLOR All Day Cherry 01554 1 041554237757 SS 2 STEP 24 HR LIPCOLOR Continuous Coral 02055 1 041554237801 SS 2 STEP 24 HR LIPCOLOR Wear On Wildberry 04556 1 041554494969 SUPERSTAY SUPER IMPACT ETERNAL CHERRY 20057 1 041554558890 SuperStay 24 Smile Brightners Optic Ruby 31058 1 041554494983 SUPERSTAY SUPER IMPACT 24/7 FUSCHIA 22059 1 041554558906 SuperStay 24 Smile Brightners Frozen Rose 31560 1 041554494891 SUPERSTAY ERASER SUPERSTAY ERASER 00
FLEX SS 24HR LIP 2.2 (NON REFLOW) ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code61 1 041554237818 SS 2 STEP 24 HR LIPCOLOR Unlimited Raisin 05062 1 041554237825 SS 2 STEP 24 HR LIPCOLOR Perpetual Plum 05563 1 041554237870 SS 2 STEP 24 HR LIPCOLOR Infinite Petal 08064 1 041554237894 SS 2 STEP 24 HR LIPCOLOR Timeless Rose 09065 1 041554237917 SS 2 STEP 24 HR LIPCOLOR Very Cranberry 10066 1 041554237931 SS 2 STEP 24 HR LIPCOLOR So Pearly Pink 11067 1 041554237948 SS 2 STEP 24 HR LIPCOLOR Forever Chestnut 11568 1 041554237955 SS 2 STEP 24 HR LIPCOLOR Always Heather 12069 1 041554335927 SS 2 STEP 24 HR LIPCOLOR Constant Toast 13670 1 041554238006 SS 2 STEP 24 HR LIPCOLOR Constant Cocoa 145
FLEX EW MONOS 1.1 (1TIER) ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code71 1 041554492644 New Expertwear Monos Vanilla 100S72 1 041554490763 New Expertwear Monos Seashell 30S73 1 041554490756 New Expertwear Monos Linen 20S74 1 041554490794 New Expertwear Monos The Glo Down 60S75 1 041554492682 New Expertwear Monos Made for Mocha 140S76 1 041554552201 New Expertwear Monos Dusty Rose 200S
FLEX EW SHAD Q 1.2 W/SS ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code77 1 041554409093 EXPERT WEAR QUADS Natural Smokes 2Q78 1 041554409147 EXPERT WEAR QUADS Charcoal Smokes 4Q79 1 041554409161 EXPERT WEAR QUADS Chai Latte 22Q
FLEX EW SHAD Q 2.2 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code80 1 041554409260 EXPERT WEAR QUADS Autumn Coppers 44Q81 1 041554409192 EXPERT WEAR QUADS Lavender Smokes 8Q82 1 041554409116 EXPERT WEAR QUADS Mocha Motion 10Q83 1 041554409123 EXPERT WEAR QUADS Sunlit Bronze 50Q
FLEX LASH SEN BASE HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code84 1 041554420616 LASH SENSATIONAL Blackest Black 0085 1 041554420623 LASH SENSATIONAL Very Black 0186 1 041554460247 LASH SENSATIONAL LUSCIOUS Blackest Black WSH 0087 1 041554460254 LASH SENSATIONAL LUSCIOUS Very Black WSH 01
Page: 9 of 11
FILE;
FULL WALLDoor Count as of Print Date: 3
Date : 18-Sep-2020
Prepared by: Loreal CPD Category Management
POSITION REPORT Category Mgmt. Dept.3/9/2021
HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26Spring 2021 HYV0354FLEX_IS20.psa
FLEX FALSIES LASH LIFT HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code88 1 041554578478 FALSIES SALON LIFT BLACKEST BLACK 20089 1 041554578485 FALSIES SALON LIFT VERY BLACK 20190 1 041554217957 FALSIES MASCARA Blackest Black 0091 1 041554217964 FALSIES MASCARA Very Black 01
FLEX VE COLOSSAL HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code92 1 041554050899 VOLUM' EXPRESS COLOSSAL Glam Black 0093 1 041554050905 VOLUM' EXPRESS COLOSSAL Classic Black 0194 1 041554493719 COLOSSAL BIG SHOT BLACKEST BLACK WSH 22395 1 041554493856 COLOSSAL BIG SHOT WTP VERY BLACK WTP 226
FLEX GREAT LASH BASE HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code96 1 041554670745 GREAT LASH MASCARA Blackest Black 0097 1 041554532722 GREAT LASH MASCARA Very Black 198 1 041554209310 GREAT LASH BIG Blackest Black 0099 1 041554239423 Great Lash Lots of Lashes Blackest Black 00
FLEX FULL-N-SOFT HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code100 1 041554007503 DEFINE-A-LASH LENGTH MASCARA Very Black 1101 1 041554699159 FULL 'N SOFT WASHABLE Very Black 1102 1 041554647372 LASH DISCOVERY WASHABLE Very Black 1103 1 041554459890 FALSIES PUSH UP DRAMA ANGEL Blackest Black 00
FLEX UNSTOPPABLE HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code104 1 041554568226 EYE STUDIO MASTER PREC ALL DAY Black 110105 1 041554009071 DEFINE A LINE Ebony Black 1106 1 041554513493 UNSTOPPABLE EYELINER - CARDED Onyx 10107 1 041554513561 UNSTOPPABLE EYELINER - CARDED Espresso 60108 1 041554443462 PUSH UP DRAMA WSH Blackest Black 00
FLEX ES BRW DEF+FILL DUO HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code109 1 041554220186 EYE STUDIO GEL LINER Blackest Black 50110 1 041554530179 EXPERT EYES TWIN BROW & EYE PENCILS Velvet Black 01111 1 041554530667 EXPERT EYES TWIN BROW & EYE PENCILS Medium Brown 03112 1 041554442199 BROW DEFINE + FILL DUO Soft Brown 255113 1 041554442205 BROW DEFINE + FILL DUO Deep Brown 260
FLEX TTL TMPT MASC HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code114 1 041554496185 LASH SENSATIONAL CURVITUDE Blkst Black WSH 710115 1 041554496192 LASH SENSATIONAL CURVITUDE Very Black WSH 720116 1 041554522556 FALSIES TEMPTATION BLKST BLK 601117 1 041554522679 FALSIES TEMPTATION WTP VERY BLACK WTP 604
FLEX MEGA PLUSH HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code118 1 041554281446 MEGA PLUSH MASCARA Blackest Black 00119 1 041554281460 MEGA PLUSH MASCARA Very Black 01120 1 041554288384 VE ROCKET MASCARA Blackest Black 00121 1 041554288377 VE ROCKET MASCARA Very Black 01
Page: 10 of 11
FILE;
FULL WALLDoor Count as of Print Date: 3
Date : 18-Sep-2020
Prepared by: Loreal CPD Category Management
POSITION REPORT Category Mgmt. Dept.3/9/2021
HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26Spring 2021 HYV0354FLEX_IS20.psa
FLEX VE COLOSSAL PUMPED UP HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code122 1 041554409291 PUMPED UP! COLOSSAL WSH Glam Black 00123 1 041554409284 PUMPED UP! COLOSSAL WSH Classic Black 01124 1 041554269567 ILLEGAL LENGTHS MASC Blackest Black 00125 1 041554054156 LASH STILETTO Very Black 1
FLEX IAR CNCLR HKBR ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code126 1 041554259247 IAR Eraser Concealer Fair 10127 1 041554259254 IAR Eraser Concealer Light 20128 1 041554259261 IAR Eraser Concealer Medium 30129 1 041554259278 IAR Eraser Concealer Honey 40130 1 041554267198 IAR Eraser Concealer Neutralizer 50131 1 041554267204 IAR Eraser Concealer Brightener 60
FLEX FM M&P FNDTN 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code132 1 041554433418 FitMe MATTE+PORELESS FNDTN Porcelain 110133 1 041554433425 FitMe MATTE+PORELESS FNDTN Ntrl Ivory 112134 1 041554433449 FitMe MATTE+PORELESS FNDTN Clsc Ivory 120135 1 041554433470 FitMe MATTE+PORELESS FNDTN Ntrl Beige 220136 1 041554438178 FitMe MATTE+PORELESS FNDTN Soft Tan 228137 1 041554433494 FitMe MATTE+PORELESS FNDTN Pure Beige 235138 1 041554433500 FitMe MATTE+PORELESS FNDTN Sun Beige 310139 1 041554433517 FitMe MATTE+PORELESS FNDTN Toffee 330
FLEX SS FC FNDTN 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code140 1 041554541403 SUPERSTAY FULL COVERAGE FOUNDATION Porcelain 110141 1 041554541410 SUPERSTAY FULL COVERAGE FOUNDATION Natural Ivory 112142 1 041554559415 SUPERSTAY FULL COVERAGE FOUNDATION Light Beige 118143 1 041554541427 SUPERSTAY FULL COVERAGE FOUNDATION Classic Ivory 120144 1 041554589900 SUPERSTAY FULL COVERAGE FOUNDATION Medium Beige 129145 1 041554541458 SUPERSTAY FULL COVERAGE FOUNDATION Natural Beige 220146 1 041554541465 SUPERSTAY FULL COVERAGE FOUNDATION Sun Beige 310147 1 041554541519 SUPERSTAY FULL COVERAGE FOUNDATION Coconut 355
FLEX DRM RADIANT FNDTN 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code148 1 041554579048 DREAM RADIANT LIQUID FOUNDATION Fair Porcelain 02149 1 041554579079 DREAM RADIANT LIQUID FOUNDATION Porcelain Ivory 10150 1 041554579086 DREAM RADIANT LIQUID FOUNDATION Classic Ivory 20151 1 041554579109 DREAM RADIANT LIQUID FOUNDATION Nude Beige 35152 1 041554579161 DREAM RADIANT LIQUID FOUNDATION Cashew 80153 1 041554579178 DREAM RADIANT LIQUID FOUNDATION Honey Beige 90154 1 041554579192 DREAM RADIANT LIQUID FOUNDATION Coconut 125155 1 041554579215 DREAM RADIANT LIQUID FOUNDATION Cocoa 130
FLEX DRM URBAN COVER 1.1 ** Height = 1.00 in; Width = 12.00 in; Depth = 10.00 in
Loc. ID Facings UPC Description Shade Plano Code156 1 041554571523 DREAM URBAN COVER FOUNDATION Porcelain 110157 1 041554571530 DREAM URBAN COVER FOUNDATION Natural Ivory 112158 1 041554571554 DREAM URBAN COVER FOUNDATION Classic Ivory 120159 1 041554571561 DREAM URBAN COVER FOUNDATION Warm Nude 128160 1 041554571592 DREAM URBAN COVER FOUNDATION Natural Beige 220161 1 041554571639 DREAM URBAN COVER FOUNDATION Toffee 330
Page: 11 of 11
FILE;
FULL WALLDoor Count as of Print Date: 3
Date : 18-Sep-2020
Prepared by: Loreal CPD Category Management
POSITION REPORT Category Mgmt. Dept.3/9/2021
HY-VEE 3'X54" MAYBELLINE PLANOGRAM - #26Spring 2021 HYV0354FLEX_IS20.psa
162 1 041554571653 DREAM URBAN COVER FOUNDATION Café Au Lait 348163 1 041554571677 DREAM URBAN COVER FOUNDATION Java 375