Hng dn chp sn phm bn hng trn mngCh thuc danh mc'Cc k thut trong
nhip nh'c ng biQuan_quatmo,1/3/15.Lt xem: 2,931Top of Form1.
Quan_quatmoThnh vin cp 1
Chp nh sn phmphc v nhu cu bn hng qua mng ngy mt gia tng. S lng
ngi tham gia th trng ny vi nhng sn phm ging nhau ngy cng nhiu, to
ra nhu cu cnh tranh lm sn phm ni bt hn i th. Mt trong nhng yu t lm
ni bt chnh l v mt hnh nh sn phm .Bi vit ca Jeff Delarcuz mt thnh
vin sng lp v nhip nh gia ta Products on White Photography di y c ti
c qua v luc dch cho cc bn nhng ngi bn hng, nhng nh kinh doanh qua
mng nhng ngi khng phi l pro photographer t chp nh sn phm ca mnh v
ng ln mng.
i vi cc bn nhng ngi c l bit cht cht hoc l cha bit g v nhip nh.
Khi bn bt u tm hiu trn mng bng cch search google, bn c th s b chong
vng bi lng kin thc khng l ca nhip nh v nhng b gear cc khng t tin m
nhng nhip nh gia chuyn chp nh sn phm ang xi. Tuy nhin ng mun vn li
cui cng ch c mt im dng m thi. N khng kh khn nh bn ngh u.
bi vit ny ti s c gng gi gn s kin thc nhip nh cn thit v gii thiu
nhng thit b thit thc m bn c th mua v s dng chp nh sn phm. C rt nhiu
k thut chp nh sn phm. Nhng ti s gii thiu bn mt k thut chp nh vi nh
sng ca s, mt loi nh sng t nhin. Ti lp li hng dn ny c dnh ring cho
cc nh kinh doanh qua mng vi ngn sch eo hp, v n thit lp n gin trong
khi hnh nh s c cht lng kh tt p ng nhu cu hu ht cc sn phm m bn kinh
doanh.
By gi chng ta bt u vi nhng th bn cn mua.
Studio chp nh sn phm
chp nh sn phm iu u tin khng th thiu l chic my nh
Thit b chp nh sn phm
Bn khng cn nhng h thng my chp nh khng. Bn ch cn mua mt chic my
nm trong tm gi bn c th chi tr. Mt chic DSLR FF khng phi la chn cho
bn lc ny. Mt chic DSLR crop r tin hn hay mt chic PnS cao cp c l ph
hp hn.
Khi m ti lm bt u vo nm 2008, ti mua mt chic Canon G10 PnS. Ti
thch Canon G series bi v n c th iu chnh full Manual v c th chp file
nh RAW. Tt nhin n khng phi l tt nht nhng n tt cho cng vic v ngn sch
ca ti.
Nh vy mt chic camera m bn cn l g ? Bn nn chn mt chic my nh trong
tm tay ca mnh v ch kt qu n lm c th no nh. Ti nghe nhiu cu chuyn tc
ci v mt ngi no cm trn tay mt chic camera v ni rng vi chic camera ny
ti chp khng ra nh. Lm g c chuyn camera chp khng ra nh ch. Ti bit
nhiu nhip nh gia ni ting vn chp nh vi nhng chic my nh bnh thng hay
thm ch l bng in thoa nhng nh ra vn tt. Mt bc nh tt khng phi bi
camera m l bi s chun b k cng v tng v nh sng, stylist v cch hu
k.
Tripod:
Khi bn setup my nh ca bn vi khu nh c th c DoF dy hn nhng bn s gp
vn v vic gi my cho khi b rung tay. l lc ta cn ti Tripod.
Ngoi ra thng th nhng khu ln nh s khng nt , vic chp nh khu ln nht
ca lens l iu ngu ngc nht trong chp nh sn phm. Thng ngi ta s chp nh
khu c cho l ti u vi hu ht cc lens v my nh l t khu 8 ti 11.
Vic gi my nh trn mt chic tripod cn gip bn khng dch chuyn nhiu b
cc trng khung nh.
Cui cng gi ca mt chic tripod ty theo nhu cu nhng vi khong t $20
n $30 ta c th mua cho mnh mt chic tripod.
Ph kin khng th thiu chp nh sn phm up ln website l: Background
trng
C nhiu ty chn cho mt background trng, nh bn dng mt tm giy trng
kh A0, hay mua mt tm format ri v nh bn ct ra thnh cc kch thc theo
mnh dng.
Nhng ming bounce card trng lm t ming Format
T ming format ln, bn hy ct ra thnh nhng ming nh, c th c kch thc
ln hn sn phm mt cht. Bn c th ghp 2 ming la hoc un cong n nh vy bn c
th t n ln trn mt bn. Bn cng th dn giy bc ln n phn sng nhiu hn.
Bn
Mt ci bn tt nhin, bn cn mt ci t sn phm mnh ln v chp
Bng dnh
N rt cn thit, bn cn dng n dn t giy A0 trn mt bn n khng b cong
mp
Mt cn phng vi ca s
Tt nhin ri y l ci ti ni t u. Mt cn phng vi ca s nu ca s ln th
cng tt v nh sng s vo c nhiu hn.
By gi chng ta bt u chp nh sn phm theo tng bc mtBc 1: Setup bn sn
phm:
Khi bn chun b mi th sn sng th by gi bn hy bt u setup khu vc chp.
t ci bn cng gn ca s cng tt v s lm di bng cu sn phm. Bn c th bt u vi
setup bn hng sng t ca s vung gc vo vi sn phm.
Cng gn ca s v ca s cng ln th nh sng s soft hn. Bn cng nh tt ht n
trong phng khi chp khng b nh hng bi nh sng tp khc
Bn c th xoay bn nh sng t ca s chiu gc 45 vo sn phm, hay cho nh
sng t ca s thng hng chiu t mt trc sn phm hay bt k cch setup nh sng
no khc. Chp nh n th ngi ta thng setup nh sng ca s t pha sau mt gc
45 . Nu bn mun nh sng nhiu hn th hy m ca knh ra
Tuy nhin bn ng cho nh sng mt tri chiu trc tip vo. nh sng chiu
trc tip vo thng gt v trng rt t i vi hu ht sn phm. Nu mt tri lc ny v
chiu th ngng cng vic hoc c th dng mt tm mn trng che ca s li.
Bc 2: Set up background
trong nh bn c th thy ti s dng mt ming bng dnh dn ming giy trng
ln tung v tri cong n xung mt bn. Nu bn khng gn tng th c th dng bt c
th g khc lm im ta dn ming giy vo.
Nn tnh ton s lng sn phm t ln cha ch trng c ming bounce card trng
na.
Bc 3: Setup camera:
. WB auto. Tt flash. Chp file RAW. Nu khng chp c RAW th ci t chp
jpeg cht lng nh tt nht. Iso 100t camera mode M
mode M l g: M tc l manual control, tc l mi ty chnh trn my iu c
quyt nh bi mnh. y l cch tt nht bn c th iu chnh mi th theo mnh. mode
chp ny bn c th chn khu ti u nht, c DoF ph hp
Hy chp th mt tm v xem la trn my nh. Nu nh ra en thui, ng lo lng.
Hy h tc chp xung t t v chp cho ti khi no cm thy bc nh sng.
Mo: ng tin vo bc nh khi xem trn mn hnh pha sau my, hy ch
tihistogram bit c bc nh c phi sng th no. Nu thp im nh v bn tri nhiu
nh c nhiu im ti, v bn phi nhiu th nh c nhiu im sng. Do ta chp vi bg
trng nn thp im nh phi v pha bn phi nhiu. D trn chn my nhng nu c bn
hy hn gi chp cho my nh.
1. Bc 4: Ch khi zoomCamera th c 2 loi zoom mt loi l zoom vt l mt
loi l zoom quang hc k thut s. Zoom quang hc k thut s thung c trn my
PnS. Nu bn chp nh vi camera zoom quang th ng bao gi zoom ra v s gim
cht lng nh chp .
Bc 5: t sn phm ca bn vo
By gi hy t sn phm bn mun chp vo, nhng hy t sao cho n hp l. C gng
gi nhn hiu ca sn phm v pha camera. Khi chp c l c vi s thay i nh
nhng cn thit c shoot nh hon ho
Bc 6: Setup ming bounce card trng
y l th hu dng v quan trng c tc dng phn chiu nh sng t ngun sng
chnh b sng cho vng ti trn sn phm. Lm th no xc nh v tr ca n han ton
l do bn, hy c th nhng gc khc nhau cho sn phm.
Bc 7: Chp nh v nh gi
Khi bn chp hy chp nhiu shoot nh vi setup khc nhau v nhn vo ci m
bn va to ra. iu ny s gip bn c kinh nghim v hc c t nhng iu mnh va
lm. Hc c ci g lm sn phm trng tt hn. Vic th nghim vi nhiu cch khc
nhau, theo thi gian hnh nh ca bn s dn tin b.
Upload hnh ca bn vo my tnh l cch tt nht xem nh hn l bn xem bng
mn hnh b t trn camera. Ti ngh s dng Adobe Lightroom qun l tt c hnh
nh ca bn, n cng c th gip bn lm vi chnh sa n gin cho bc nh.
Bc 8: Retouch hnh nh
Tt nhin l ai cng bit c s quan trng ca retouch nh sn phm l th no.
Nu bn khng bit g v vic retouch th ng l mt thit thi. Nhng bc nh d ch
c x l s v bi hay li s trng rt khc vi nh gc bn chp.
Hy bt tay vo hc photoshop ngay, trn internet bn c th tm rt nhiu
ngun hc t c bn n nng cao. Nu may mn c c th tm c vi ngun min ph,
nhng a phn hu ht bn u phi tra tin mua chng. Tuy nhin gi th khng phi
l qu t t $10 ti $20
Mo :trong photoshop i background mu trng thun (gi tr 255).C gng
gi li shadow bn di sn phm. Tng contrast v mu sc cho sn phm. Sa li
li trn sn phm. Sa mo nh. Xut ra file jpeg cht lng cao
Bc 9: Upload nh ca bn ti website
Khi nh ca bn c hu k hon chnh, gi l lc up chng ln web
Nu bn dng Shopify th n s t t resize nh bn cho ph hp vi trang
web. Cn khng th bn nn resize bc nh ca mnh ri hy up ln web. V n s
gip khng lm ph hng bc hnh ca bn khi xem trn web. Bn s khng mun thy
mt bc nh mo m, v pixel khi xem u.
Vi Shopify, khi bn up bc nh ca bn th load n trc tip ln ca hng ca
bn. Nh mt vi phm mm tin dng thay i kch c hnh nh t ng. Vi CMS
platform khc cng c tnh nng tng t nh WordPress.
Cch upload hnh nh ln nhng trang web khng thuc Shopify.Nu bn
upload mt bc nh ln web bn cn crop bc nh li chiu ngang v chiu dc cho
ph hp vi trang web bn nh up.
Bc 1: Tm kch c ca file nh trn web nh up
tm kch thc ca bc nh trn web, chut phi v bc nh trn web kim tra
hnh nh. Bn s thy c kch c chiu ngang v chiu dc ca nh. Mi trnh duyt c
cch kim tra khc nhau. Nu bn xi Safari th s c v d nh nh bn trn. Nu
xi Chome th chut phi v bn nhp vo kim tra phn t. Bn s thy size hnh
nh hin khung bn di trnh duyt
Bc 2: Crop hnh nh bng Lightroom
Bc ny bn crop hnh nh sao cho ging chnh xc vi hnh nh m bn nh up
ln web. Bn c th lm n n gin vi Lightroom
Bc 3: Xut bc nh ra
Chut phi vo bc nh chn export. C nhng th bn cn quan tm sau. Image
Format: Jpeg. Quality: khong 790, 100 thc s khng cn thit. Color
space: sRGB(bt k website no u s dng khng gian mu ny). Resize to
fit: Width and Height. Resolution: 72 ppi(y l phn gii chun khi xem
trn web)Sau bn nhp export xut file nh
Th l xong rt c bn lm th no bn t chp nh sn phm ca chnh bn trn nn
background trng tht d dng. M khng cn mua hng t thit b t tin. Chc cc
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