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Hungary could be seeing a lot more Chinese touristsin future

Chinese travel platform, Ctrip, has signed a deal with the Hungarian Tourism Agency.

This signed agreement between Ctrip and the Hungarian Tourism Agency is another milestone inboth the development of tourism and trade between China and Hungary and the long-termcooperation between China and the CEEC. Hungary was the first European country to sign a MOUrelating to China's "One Belt, One Road" Initiative.

The Parliament Building in Budapest is a popular tourist destination of Hungary. [File photo: Thinkstock]

Eastern Europe and Hungary are rapidly becoming popular destination hotspots for Chinesetravellers. According to Ctrip's November Statistics, Hungary enjoyed a 40% hike in growth year onyear from visits made by Chinese tourists. They spent an average of more than 9,000 RMB perperson in-country. Ctrip's 2017 October Golden Week Travel Report noted a 95% increase in visitsto Hungary year on year. Moreover, searches on Ctrip for flights to Hungary rose by 70% during thepast 11 months.

Interest in Hungary as a travel destination received a boost after the August airing of the Chinese TVSeries "Love Actually." Sponsored by Ctrip and supported by the Hungarian Tourism Agency, theseries was filmed on location in Budapest. Through their joint efforts, Ctrip and the HungarianTourism Agency, with support from the Hungarian government, will continue to provide Chineseoutbound travellers with a wide range of exciting travel options.

Ctrip's Corporate Affairs Vice President Victor Tseng said, "Chinese travellers are increasinglydiscovering Hungary as a top-tier vacation destination. We look forward to working closely with theHungarian Tourism Agency to continue to promote Hungary through Ctrip's leading online travelplatform."

Mr. Tseng noted that the rapid growth of Chinese tourism presents broad prospects fordevelopment, and under the framework of the "OBOR' Initiatives and the "16+1 Cooperation", Ctripcontinues to strengthen cooperation with all CEEC partners.

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