Unlike our ape cousins, humans require high levels of physical activity to be healthy.Exercise is not optional; it is essential.SCIENTIFIC AMERICAN ǀ SPECIAL EDITION ǀ FALL 2019

“Exercise that emulates the way we evolved is the most naturally engaging and efficient. Therefore it is more likely to be successful.” Cathi Lamberti, founder and CEO, SMARTfit Inc.By Herman Pontzer

Illustration by Bryan Christie

HUMANS EVOLVED TO EXERCISE

• Cognitive/Brain/Neurological Issues now the leading cause of skyrocketing health costs

• Endocrine health – Type 2 Diabetes rapidly on the rise• Structural Health – Falls, back pain and inflammation rapidly on the

rise• Risk to Human DNA – Science clearly shows that if we don’t use it

we lose it - at a DNA level.

Humans took millions of years to develop larger brains and strong leg muscles as we adapted to the hunter-gatherer lifestyle. Evidence shows that reversal through lack of use will be much faster.

Failure to Keep Moving is Already Having Consequences

Exercise and Aging

Solid evidence shows that exercise can help to prevent, delay and treat many diseases and conditions that affect individuals as they age.

Exercise has been shown to:

• Help preserve bone mass and strength

• Strengthen muscles and joints

• Stimulate appetite

• Prevent or alleviate symptoms of chronic diseases, such as hypertension and diabetes

• Improve cognition

We Know We Should Exercise,

but Do We?

Exercise – Where Does it Fit in Most People’s Lives?

Want toHave To

Acting Early Prolongs Enjoyment of Life

6

• Emulates movement reflecting the way we evolved

• FUN and Social

• Highly Engaging – for the kid in everyone

• Motivating - instant feedback

• Quick results

• Goal Oriented - engages the brain effectively

• Combines Cognitive and Motor - “Neurons that fire together wire together.” Hebbian Theory

We Need a Big Solution and Gamification is the Key

Prevent:• Dementia• Falls • Social Isolation• Depression

Older Adults Require Specific Focus

Exercise - Needs to Address Key Parts of the Brain

Exercise – As We Age, It Takes More Effort to Get Results

ANXIETY FRUSTRATIONFEAR OF FAILURE

HIGH

TASK DIFFICULTY

LOW

LOW HIGHSKILLS

BOREDOM /ROUTINE LOSS OF INTEREST

FLOW

Exercise – Needs to be Easily Customizable to Match Each Individual’s Needs

Exercise – Needs to be Efficient and Address All Parts of the Brain

Frontal LobeCognitively Demanding ActivitiesOpen Skill ActivitiesResistance TrainingMind-Body Exercise

Temporal LobeCardiovascular ExerciseClosed Skill Activities Generalized Physical Activity

Parietal LobeSensory – Rich ActivitiesVisual – Spatial DemandsObject – Based Activities

CerebellumCoordinative ExerciseSkill & Motor LearningOpen Skill Activities

Occipital LobeVisual – Spatial DemandsVisual – Attention DemandsMotor Control & Stimulation

Exercise – Needs to Deliver Sustained Results

13

iOS/Android App User Interface

High Quality HardwareProprietary Operating System

Customized Content

SMARTfit – Powerful Yet Easy to Customize

SMARTfit has the Program for You Regardless of Age or Ability!

Programming Can Be Set to Deliver Specific Outcomes

A Single Session Can Address Key Parts of the Brain

Balance

Memory

Social Connection

17

Significant Benefits for the Aging Population

18

Rehab & Wellness for At-Risk Populations

Visual-Motor

VisualCognitive

Motor Dual-tasking

Balance & Vestibular

Creates a fun, social and engaging environment

SMARTfit Group

Exercise Programs

Case Study on a 70-year-old with 1.5 years of SMARTfit experience, after 5 weeks of targeted training

18% increase in Impulse Control

11% increase in Planning Skills

83% increase in Executive Function

13% increase in Visuospatial Memory

The SMARTfitSolution

and Opportunity

• Dedicated specifically to the aging population

• Research-proven exercise assessment

• Programming clinically designed by specialists on aging

• Engaging, fun, progressive, results-oriented and social

THANK YOU!