Human Resource Management-Project

Human Resource Management Practices in Bangladesh: A Comparative Case Study based on

public and private dairy firm in Bangladesh.

Subject: Human Resource Management

Section: 01

Submitted to

M. Khasro Miah, Ph.D.

Associate professor, North South University

Submitted by

Faisal Nasir Khan ID#102- 0576-060

Raquib Mahmud ID#102- 0708-560

Mahmudul Alam Chowdhury ID#102- 0919-060

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Acknowledgement

We would like to express our most sincere gratitude and appreciation to our course

instructor Dr. M. Khasro Miah ( Associate Professor, North South University) for

giving us the opportunity to make this project.

To be honest, we were little bit bogged before starting this project. Class lectures

helped us to get rid of this problem. So, we are indebted to our course teacher Dr. M.

Khasro Miah for his outstanding class lectures which made this work much easier.

Our honorable sir also made the class more interesting introducing different kinds of

discussion regarding to various issues which cover HRM. That’s why a major part

credit goes to him.

Also thanks to Milk Vita’s Assistant Manager (procurement) Kanti Mondal for

helping us providing information related to human resource management of dairy

farm.

Thanks to Almighty for giving us potential to bring this Project into reality.

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ABSTRACT

Human Resource management has several sections to explore. In this Human

Resource Management Course (BUS-601), we have been given the topic based on

Human Resource Management Practices in Bangladesh: A Comparative Case Study

based on public and private dairy firm in Bangladesh.

To conduct the project, we have selected three dairy farms. Among one is state owned

named as Milk Vita. Others are private dairy farms named as Aarong dairy farm and

Aftab dairy farm. We focused to reveal the Human Resource practices in respective

farms. Effectiveness and efficiency of Human Resource system is also pointed out in

this paper.

Providing the introduction regarding to dairy farms, we started our project. Then we

showed the present scenarios of dairy production all over the Bangladesh. After that,

limelight is given on the Human resource practices in Bangladesh. It includes

recruitment and selection (R&S), training, promotion, employee compensation,

performance appraisal, transfer and posting, grievances, diversity management,

employee testing & selection, establishing strategic pay plans etc.

We introduced the dairy farms giving the very basic introduction about them. We also

plotted the difference between the practice of Human resource system in Bangladeshi

dairy farms and those existing outside. For Bangladeshi dairy farms, we have

developed a research based questionnaire which contains some questions about the

qualification, educations, skills of the employees etc. Taking the help from internet

we plotted the present status of Human Resource practices in the dairy farms outside

Bangladesh. We also took interview of officer level personnel working inside the

dairy farm. Over phone we took interview of private dairy farms personnel.

We developed a questionnaire which was objective type. It focuses the employee

status of the respective farms. These include salary and motivation factors, training

and developments, employee commitment, and employee satisfaction etc.

Surprisingly, we found that most of private dairy farms HR department is busy in

providing only recruitment and selection service. The state owned dairy farm Milk

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Vita does not have any Human Resource department. Their selection procedure is

done by the higher officials of the organization. The worker level recruitment is done

here mostly by references without any formal and structured interview. Our findings

found that recruitment in state-owned Milk Vita does not have transparency at all. The

turnover rate of officer level is almost zero because of having very relaxed and

securitized job.

Finally, we have proposed a Human Resource model for the concerned dairy farms.

Over there, we put highlight on unbiasedness, responsiveness, activeness and

monitoring. We encouraged them to develop a Strategic Human Resource

Management (SHRM) to meet the existing problems sharply. We also provided them

the HR paradigm in order to attain the organizational goal in a more responsive way.

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Introduction

Dairying is nearly always a part of mixed farming systems in Bangladesh. It has a

direct impact on income generation, poverty alleviation and availability of animal

protein. Quantification of the contribution of livestock, including poultry, shows that

dairying is the predominant source of income generation. (Miyan 1996)

Bangladesh currently has a high demand for fresh dairy products but imports about 40

percent of the milk it consumes. This presents an opportunity for dairy farmers to

expand their businesses and supply milk within their own country.

The growth of dairy firm was witnessed from time to time. In rural Bangladesh, both

men and women are largely contributing to agricultural and economic productivity

through dairy firm. Specially, the involvement of rural women in dairy firms is highly

appreciating. Milk provided by dairy firms is wide acceptable all over the country.

The major constraints to dairy cattle production are the shortages of quality feeds and

fodder, the breeds of cattle, poor management practices, and limited access to

veterinary care and disorganized marketing systems.

In addition, there is a lack of institutional support, research and training, which would

be beneficial to the farming environment. Proper implementation of Human resource

management can solve this purpose to some extent. (M. Saadullah)

Several private dairy firms have been developed in order to meet the demand of dairy

related facts. But the government of Bangladesh owns only one dairy firm. It is Milk

Vita. This dairy farm is serving on a large scale throughout the country. Lack of

prudent strategies and policies put the government owned Milk-vita into a

troublesome position. But, still a large percentage of consumers rely on this institution

highly. This is because of their variation of products and keeping the low price

compare to the market.

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Present status and impacts of dairy production on small holder dairy systems

The majority of dairy farms in Bangladesh are privately owned. Entrepreneurs are

also getting involved in small-scale and commercial dairy farming in urban and

peri-urban areas through micro-credit programs, provided by Grameen Bank and

NGOs, which are aimed at poverty alleviation. On the basis of primary use of cows,

farm size and use of dairy products, dairying may be classified into the following four

categories

(i) Dairying for home consumption,

(ii) production from dual-purpose cows (draft and milk),

(iii) small-scale dairy farming and

(iv) Commercial dairy farming (Table-1). (Saadullah)

Table1: Classification of dairy farms based on primary use of cows, farm size and

use of dairy products.

Farm type Number of cows/farm Ownership

1. Household dairyMilk produced for home consumption and surpluses of milk are converted into market sales

1–3 Usually large- and medium-sized households

2. Dual-purpose cows (draft and milk) Seasonal surpluses of milk are converted into market sales

2–6 All types of household as secondary activities

3. Small dairy farmsMilk and milk products are converted into market sales

2–5 Small- and medium-sized livestock households (mostly with government incentive, NGO or co-operative support)

4. Medium dairy farmsMilk and milk products are converted into market sales

6–25 Medium-sized household/private small commercial dairy farm (mostly with Government incentive, NGO or co-operative support)

5. Large dairy farmsMilk and milk products are converted into market sales

26 and above

Private commercial dairy farms

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There are eight government owned dairy farms in Bangladesh. These are mostly used

as breeding farms and for the supply of heifers to small-scale farmers. Moreover,

various NGOs in the country, such as Grameen Bank, BRDB (Bangladesh Rural

Development Board), PROSHIKA and BRAC have very large livestock development

projects. These projects target landless and marginal farmers, particularly women, as

part of their rural development and income-generation activities. Mostly, they provide

credit facilities and some of them provide support services to small-scale dairy farms.

These activities are implemented in collaboration with the Department of Livestock

Services, Government of the People’s Republic of Bangladesh. (Saadullah)

Human Resource Practices in Bangladesh

Human resource management (HRM) refers to the policies and practices involved in

carrying out the Human resource (HR). Human resource management is a package

including human resource planning, job analysis, recruitment, selection, orientation,

compensation, performance appraisal, training and development, and labor relations

(Dessler, 2007). HRM is also composed of the policies, practices, and systems that

influence employees’ behavior, attitude, and performance (Noe, Hollenbeck, Gerhart,

and Wright, 2007).

In Bangladesh HR planning is developing gradually.HR planning addresses the

critical issues and develops the way to implement policies, practices and processes.

HR strategies basically define what an organisation wants to do. HR Strategies clarify

the needs of stakeholders. These also ensure the mission & vision of concerned

company.

Human resource planning forms the most important component of modern

organizations. The success of an organization depends highly, on having right persons

in right positions. That’s why human resource management at not only Bangladesh

but also all over the world has acquired significance in current organizations.

Theoretically and practically it is now implementing in Bangladesh. Theorists and

practitioners attach a considerable importance on the need for ensuring an efficient

and effective use of proper Human Resources Planning. In Bangladeshi aspects HRM

planning show the logical relationships between various elements of human resource

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management and underscore the importance of integrating them with the overall

framework of the organization. (Huda, 2007)

However, in Bangladesh, human resource study focuses more on changing position of

the subsidiaries and their relationship with changes in HRM practices. Further, though

multinationals are focusing on developing and emerging economies, research on HR

practices of those countries still appeared to very little. But findings from their study

could be used by academicians and HRM practitioners of Bangladesh to initiate

further research and policy initiative. (Monowar Mahmood)

HRM planning in Bangladesh as for in general sense providing a common HR

planning some selective techniques, as like following- (Billah, 2009) Recruitment and

Selection (R&S), Training, Promotion, Employee compensation, Performance

appraisal, Transfer and Posting, Grievances, Diversity Management, Employee testing

& selection, Establishing strategic Pay Plans etc.

In Bangladesh, strategic human resource management (SHRM) practices and cultures

have generally adopted on the one hand. The assumption is that organizations develop

a culture of their own that is distinct from the national and industry contexts in which

the organization is embedded. Thus the potential impact of external environmental

factors on organizational culture is ignored. On the other hand, some researchers and

scholars have questioned the validity and reliability of national culture-SHRM

practices research. (Peter K’Obonyo)

Overall, Human Resource practice in Bangladesh is surely better than the past. In the

past, Human Resource role was concentrated in hiring & firing in Bangladeshi

organizations. Recently it has initiated to perform more than that. So, situation has

been changed. Specific sections of human resource e.g. employee motivation,

employee development, employee retention, facilitating organizational development

initiatives etc. are being focused now. Therefore Human Resource is contributing to

the achievement of organizational goals in Bangladesh. This practice is considering as

a value added services in a country like Bangladesh. Now, almost every organization

in Bangladesh introduced Human Resource department for a brighter future and

welfare of the organization.

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Bangladeshi national and corporate culture, society and

values of people

Bangladeshi national culture

Bangladesh is the most densely populated nation in the world. With approximately

15.5 million inhabitants living in an area of 55,813 square miles, there are about 2,640

persons per square mile. The majority of the population (98 percent) is Bengali, with

2 percent belonging to tribal or other non-Bengali groups.

Approximately 83 percent of the population is Muslim, 16 percent is Hindu, and 1

percent is Buddhist, Christian, or other. Annual population growth rate is at about 2

percent which is pretty high. (www.everyculture.com)

Bangladeshi Culture & Society

Hierarchy

1. Bangladesh is a hierarchical society

2. People are respected because of their age and position.

3. Older people are naturally viewed as wise and are granted respect.

4. Bangladeshis expect the most senior male, by age or position.

5. Most of the businesses are family oriented business

Meeting & Greeting

1. Greetings usually take place between members of the same sex

2. The hand shake is common fact for literate society.

3. The traditional greeting for Muslims is Assalamu Alaikum

4. In general, age dictates how people are addressed.

(www.kwintessential.co.uk/resources/global-etiquette/bangladesh)

The national culture of Bangladesh is almost same in everywhere. We prefer

collectivism rather than individualism. The values of people are quite similar with

each other. Society does not allow unethical practices, but a large number of people

are involved doing so. In most of the organizations, same traditional culture has been

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developed. Only a few organizations are determined to improve their cultural strategy

in Bangladesh.

Corporate culture of Bangladesh

Communication Styles

Bangladeshis are considered as indirect communicators. They tend to communicate in

long, rich and contextualized sentences which only make sense when properly

understood in relation to body language. It is important for people who come from

implicit/direct cultures to understand that their communication styles may be seen as

rude and the information provided inadequate. Personal space is less of an issue in

Bangladesh than many European cultures. Bengalis stand close when speaking to

someone of the same gender and touch is common. However, when speaking with a

woman the space is often increased. (www.kwintessential.co.uk/resources/global-

etiquette/bangladesh)

Meeting & Greeting

Business etiquette in Bangladesh is reasonably formal. Formal behavior is expected.

Men greet each other with a handshake upon arriving and leaving. Foreign men

should nod to a Bangladeshi woman unless she extends her hand. This may be use

with or without the nickname.

(www.kwintessential.co.uk/resources/global-etiquette/bangladesh)

Meetings in Bangladesh are generally the place where decisions are disseminated

rather than made. They will usually be led by the most senior present that sets the

agenda, the content, and the pace of the activities. Meeting structures are not very

linear in Bangladesh. There may be an agenda and a starting time, but they only serve

as guidelines. (www.kwintessential.co.uk/resources/global-etiquette/bangladesh)

In most of the government organizations, corporate culture has not been developed.

Only a few privately owned organizations like GP, ROBI, and KAFCO etc. are

maintaining the corporate culture in Bangladesh. But things are getting changed day

by day.

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Objective of the study

1. Identification of the general Human Resource Practices of public and private

dairy firms in Bangladesh to find out whether it is an effective practice or not.

2. Identification of the strategic human resource management that can be

implemented in the public as well as private dairy firm.

Significance of the study

This study is very important to get the idea about the most important dimensions of

the human resource management to understand the practices those are actually

common in public and private dairy firms in Bangladesh. It also identifies the changes

we can recommend after analyzing the Human resource practices. This report will

help us in knowing all the dimensions of HRM and their background and importance

in the respective field. After preparing this report we will be more capable in

explaining the aspects of HRM for the public & private dairy firms in Bangladesh.

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Background information of respective firms

Milk Vita (public dairy firm)

Milk Vita is Bangladesh's largest dairy company and the leading supplier of fresh

milk and dairy products such as butter and yogurt to Dhaka. Private dairies even

copy some of Milk Vita's business model. For the last 10 years Milk Vita has stood

on its own two feet, without subsidies from either the international community

or the government. In 1998, 40 000 farmers, who pay a nominal fee to join the

cooperative, earned a total of US$9.3 million through the sale of 30 million liters

of milk. Farmers receive crucial animal services such as vacations and artificial

insemination. Dividends decided by the cooperative flow back to producers -- in

2000, US$1.5 million was paid out. The price of milk is set by the cooperative

based on current demand. (www.fao.org)

In most of the villages in Bangladesh, when the people from the Milk Vita dairy

cooperative came to spot, the result is a remarkable 25-year march of progress

in a corner of one of the world's poorest countries. Not only did Milk Vita break

the milk buyers' monopoly but, more importantly, it substantially expanded milk

production in the region. The success shows clearly what is possible when the

right idea, the right economic and physical environment and the right

participants come together under competent management.

(www.milkvitabd.com)

The government started Milk Vita shortly after independence in 1974. In the

early 1990s it withdrew, leaving the cooperative to an independent Board of

Directors, the majority of who are now farmer-elected. The new board replaced

civil servants with professional managers and the cooperative finally became

profitable. (www.milkvitabd.com)

The best news of all is that Milk Vita will expand into four new areas of

Bangladesh where traditional small-scale milk production still prevails. It will be

financed not by international charity but by the cooperative's own profits.

(www.fao.org)

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Existing factories of Milk Vita (www.milkvitabd.com)

Establishment (1989-2008)

Place Nature of Plants

Production Capacity

(Liters per day)

Date of Commissioni

ng

Srinagar (Monshigonj) Milk Chilling 15,000 June 1975

Rangpur Milk Chilling 15,0008000/h

Powder milk production factory, Baghabari

Powder milk Processing

8000/h

Vanggura (Pabna) Milk Chilling 10,000 lit Laherimohonpur (Shirajgonj)

Milk Chilling 10,000 lit

Vhirab (kishorgonj) Milk Chilling 5,000 lit

Raipur (laxmipur) Milk Chilling 10,000 lit

Nator Milk Chilling 5,000 lit

Islampur (Jamalpur) Milk Chilling 5,000 lit

Gabtoli (Bogra) Milk Chilling 5,000 lit

Shibpur, Norshindi Minaral water Plant 60,000 lit/h

Domar (Nilphamary) Milk Chilling 5,000 lit

Shaithkhira Milk Chilling 5,000 lit

Noagon Milk Chilling 5,000 lit

Ramgonj (laxmipur) Milk Chilling 5,000 lit

Shibpur (Narsingdi) Pasteurization 30,000 lit

Candi and Chocolete Plant Tajgoan, Dhaka

Coverchar, Chocolote

500 kg/day

Moulovibazar Milk Chilling 5,000 lit

Khulna Milk Chilling 5,000 lit

UHT Milk Plant, Mirpur. Flavourd Milk 40,000 lit

Condence Milk Plant, Mirpur.

Condence Milk 96,000 can/h

Chirirbondor, Dinajpur Milk Chilling 5,000 lit

Ishardi, Pabna Milk Chilling 5,000 lit

Sonagazi. Fani Milk Chilling 5,000 lit

Subornochar, Noyakhali Milk Chilling 5,000 lit

Marketing affairs of Milk vita

The ever expanding city of Dhaka used to get 2.00 to 2.50 lakh liters of milk vita

liquid milk per day which was only early 3000-4000 liters the establishment of this

project. This is hoped within the next couple of years the organization will be able to

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market its capacity quantity of 4.00 lakh liters per day along with substantial

quantities of milk products. The other milk products are butter, ghee, ice-cream,

flavored milk, powder milk, condensed milk, UHT milk etc. are on regular supply in

Dhaka as well as in some other cities. New avenues of marketing with new products

are also being explored to strengthen the marketing operation.

The milk union has so far marketed 5.50 core liters of liquid milk worth tk.250 core

and substantial quantities of milk products worth an amount of tk. 70 cr. totaling an

amount of tk. 320 core. (www.milkvitabd.com)

Basic Information on Milk vita Bangladesh

1 Total Lands 3.0 acres

2 Used area 2.56 acres

3 Current asset Tk. 5.5 core

4 Director General 1

5 Director 4

6 Others Employees 85

7 Total executives 22 persons

8 Total employees 102

9 Canteen 1

10 Daily production 3 lakh liter

11 Total firms (supplier) 457

(www.milkvitabd.com)

Aarong (private dairy firm)

Aarong Milk was first marketed in 1998 by the dairy social enterprise of development

organization BRAC, to help poor rural dairy farmers protect and grow their dairy

enterprises and improve their family's income by facilitating access to urban markets.

Inspired by this purpose, Aarong Milk has worked to build a brand that is as true to its

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urban consumers as it is to its rural suppliers, providing dairy products of impeccable

quality that drive its vision of a healthy and strong Bangladesh. (Dr. Soumen Mitra,

2011)

Achievements

Aarong Milk offers a range of dairy products along side liquid milk and competes

with well established global brands in the Bangladeshi powdered milk market. Its

greatest achievement has been in winning the confidence of the consumers in a short

period of time. This is reflected in the rapid increase in market share - Aarong Milk

gained 13% market share during the last 4 years, from 19% in 2006 to 32% in 2010.

The brand has a dedicated consumer base of around 500,000 people who regularly

purchase its products. (Dr. Soumen Mitra, 2011)

Market Affairs of Aarong

Aarong Milk is a well known, highly respected and trusted brand among urban

Bangladeshis. Having entered Bangladesh's dairy market only 12years ago, Aarong

Milk has achieved enormous success with its biggest selling product, liquid milk. It

captured 32% market share - second only to a long-standing national competitor. (Dr.

Soumen Mitra, 2011)

Basic Information on Aarong dairy firm

1 Total Space 11500 square feet

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2 Used area 10580 sft


4 Managing director 1

5 Director 3

6 Employees 65

7 executives 17 persons


10 Daily production 0.40 lakh liter


(Dr. Soumen Mitra, 2011)

AFTAB DAIRY FIRM (private dairy firm)

Modern Danish automatic milk pasteurization plant with the capacity to process and

pack 1,500ltr/hr. moreover; AFTAB MILK & MILK PRODUCTS LIMITED

provides technical support and expertise to the farmers to bring about qualitative

change and improvement in the production of milk. It also ensures and guarantees

marketing of the milk for the farmers, which had so long hindered the progress and

development of the dairy industry. AMMPL product line comprises of Pasteurized

Milk Mango Milk Chocolate Milk, Curd and Ghee etc. (www.aitlbd.net/ig/abfl)

Features of Aftab Milk

Aftab Milk is the most hygienic liquid milk available in the market. It is

pasteurized in state-of-the-art processing plants and pouch-packed to make it

conveniently available to consumers. (www.aitlbd.net/ig/abfl)

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Brand value

Aftab Milk is dedicated to delivering the highest quality dairy products to its

consumers and in reflection - the brand has become synonymous with quality and

good health in consumers' minds. Aftab Milk's commitment to build a healthy

Bangladesh is double-edged. It is focused on establishing the importance of milk as an

integral part of a healthy diet for its consumers. Aftab Milk is also committed to

ensuring the health and wellbeing of its rural suppliers and their families by

improving their income through provision of market access as well as encouraging

consumption of milk in their own homes. (www.aitlbd.net/ig/abfl)

Basic Information on Aftab dairy firm

1 Total Space 6578 square feet

2 Used area 6258 sft


4 Chairperson 1

5 Manager Director 1

6 Employees 42

7 Technical person 08 persons


10 Daily production 5000 liter


Research Methodology

The total study is covered in the Dhaka City of Bangladesh. In the process of data

analyses various statistical tools like averages, percentages, and tables were applied in

order to make the study worthier, informative, and useful for the purposes.

In this research methodology we have covered five steps-

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Step 1: Conducting Primary Survey- A primary survey was conducted to get a clear

conception on the project area in order to develop a valid format

Step 2: Preparing Primary Questionnaire- Based on the primary survey and the

knowledge gathered from the literature, questionnaire was prepared.

Step 3: Verifying and Finalizing the Questionnaire- Through proper modification,

we finalized the questionnaire according the need of study.

Step 4: Data Collection Questionnaire- Based on questionnaire, data on the

variables for 3 dairy firms were collected. These steps also included interviews with

the management level and the workers respectively to gather some other relevant

information regarding pay policies.

Step 5: Data Processing and Implementation-After observing the data we finalized

the points to take in order to develop a enriched Human Resource management for

profit maximization.

Data Analysis represents together the data analyses and outcomes. The chapter

begins by providing a profile of the cases followed by the strategic planning practices.

Specific HRM practices analyzed include recruitment, selection, training and

development, and compensation. This is followed by analyses of costly mistakes by

employees and HRM outcomes such as termination, voluntary turnover, and reasons

why employees would accept alternative employment offers.

Analysis of Data Sheet of various dairy firms This study investigated the labor

management practices of Milk Vita, Aarong and Aftab dairy farm in Bangladesh. The

herd size of the Milk Vita ranged from 500 to 8,000. The number of cows milked per

day ranged from 225 to 3,200 cows with an average of 961 cows. The farm had

variations in milking practices. Number of fulltime employees ranged from 5 to 75

employees with an average of 21 employees. The percentage of Part time employees

on each farm varied from 29% to 88%. Overall, part time employees comprised 49%

of the total workforce. Most of the employees were employed year around and

worked between 50 and 78 hours per week. The average number of cows milked per

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fulltime employee ranged from 37 to 68 cows and the average was 52 cows per

fulltime employee. But in case of private dairy firms, they are much more systematic

and oriented than Milk vita. They have own strategy. In spite of having small number

of suppliers’ private dairy firms’ milk production is so much satisfactory.

Process Description

There are basically two main strategies for the dairy farm, either expansion by

increasing herd size and number of employees or maintaining the current size of the

farm. Managers of state owned Milk Vita wanted to expand their business by

increasing the herd size and overall milk production. For example, the managers

stated that the mission of their farm is to expand by increasing the herd size. Although

this is stated like a long-term goal, the managers and herdsman considered it to be

their mission. Another manager stated that he intended to expand the enterprise by

increasing the herd size. The herdsman perceived that their mission was to surpass the

average milk yield per cow. Milk Vita focused on employees indicating that the

manager regarded his employees as a key resource in remaining competitive. The

manager stated that the mission of his farm is “to have the right people with the right

skills and knowledge, and to manage and engage the employees so that they can

continuously improve and create value for the farm.” Another manager named Kanti

Mondal (Assistant manager-procurement, milk vita) stated that the written mission

statement of his farm is “to get prosperous and profitable by creating a good working

environment for employees, producing high quality milk and feed supplies while

achieving adequate financial rewards for the owners.”

Overview of management of public & private dairy firms

1. Employer & Employees: For effective prosecution of the dairy firm it is necessary

to have a group of skilled employer & employee who are working very hard every

day. In below we will show the importance of them

2. Labor: For producing product a dairy firm must need many skill labors. In Milk

vita, there are several skill workers. Those work in plant permanent & part time basis.

Here is the number of permanent & part time labors who find their wages daily,

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weekly, monthly. The minimum & maximum wages rate is 160 & 350. For labor have

no any housing advantage in fact.

3. Cost & Profit of public and private dairy firms on HR perspective

The production procedure of Milk-Vita has been indicating a gradual increase in

toward its operational activities which is resulted by increased input in investment or

labor or through factor productivities or having proper human resources management

(HRM).

However for the overall productivity of this Milk vita, a prolonged approach is

adopted. It introduces new HRM ideas, techniques and strategies for more robust

operations, facilitation and the formation of strategic alliance and networking.

Technical activities of Milk vita should be more focused to become more cost

effective, and it should have more interactions with national and international

organizations. In order to make the best use of the expertise and knowledge, our

public sector to be given proper emphases.

But in case of private dairy firms, cost and profit are highly interrelated. Observing

the Aftab and Aarong dairy firm, we found that they have a Human Resource

Department which works merely. Technical activities of private dairy firms are

focused enough to make the production cost effective. They are also following the

strategies of national and international dairy firms existing all over the world. If we

analyze the cost and production ratio of Aarong, it is quite satisfactory compare to the

Milk Vita. They can also increase the output implementing an efficient Human

Resource department.

Human Resource practices of public dairy firm (Milk Vita)

In conversation with Milk Vita’s assistant manager (procurement) Kanti Mondal we

were little bit surprised. Because this state owned organization have no Human

Resource Department indeed. Although there is no Human Resource Department

indeed but they are maintaining HRM practices through upper level management

personnel. Some practices are given below-

Recruitment Practices

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Most of the recruits of milk vita are people from the villages, so minimum level of

education a simplistic process of recruitment. But it does not lessen the value of

having a structured process for recruiting new hires. A simplistic process but a

process well followed can be of great advantage for the long term benefit of the

organization.

Selection Practices

Managers mostly explained that they selected new non-supervisory employees based

on their kinship or friendship ties with current employees. They perceived that such

employees tend to get along well and achieve high productivity.

Compensation Practices of Milk-Vita

Compensation refers to all forms of direct and indirect, monetary or non-monetary

rewards which are given to employees for working for the company as well as giving

efforts Developing Planning and Staffing Strategy for a Dairy Farm. Wages and

benefits provided to employees varied in Milk Vita and they are as follows: Entry-

level wage rate for non-supervisory employees ranged from BDT 50 to 70 per hour.

The pay varies depending on the experience of an employee, whether the employee

was provided with housing or not, and herd size of a farm. The wage rate for current

non-supervisory employees ranged from BDT 160 to 350 per hour. Non-supervisory

employees were paid on hourly basis. The salary information kept confidential

between the employee and the manager. Herdsman and non-supervisory employees in

all cases could not tell exactly how much each individual on their farms earned. They

only had a general idea of the expected wage range for different positions. The

manager of the farm provided incentives to employees for heat detection and

successful insemination. Each employee also received a bonus of BDT 500 every

month end if there was zero calf mortality. Employees of the farm also got incentives

on some occasion for achieving low somatic cell counts in milk production or

increased milk production. One manager provided employees with bonuses of

between 10% and 20% of their annual wages at year-end depending on the financial

performance of the farm. Factors that determined the compensation package included

the herd size of the farm, duties and responsibilities of an employee, an employee’s

work experience and job tenure, and the year-end financial performance of the farm.

21

Termination and turnover policies of Milk-vita

The employment at-will doctrine provides that either the employer or employee can

terminate their employment relationship at any time without any reasons or

justification. The study focused on the reasons why managers terminated the services

of employees and whether employees were aware of the factors that might lead to

their termination. The study also focused on the reasons for employees terminating

themselves, i.e., voluntary turnover. Finally, employees were asked to discuss the

reasons that might lead them to accept alternative employment offers. As a state

owned organization, the turn over & termination policies of Milk-Vita are basically

based on government rules and regulations.

Existing problems of Milk Vita

The most remarkable thing is that Milk Vita Bangladesh have not got any kind of

strategic HRM department that could deal with their existing lacking of HR

technique. The most important asset or resources of every organization is its human

resource. It is now globally recognized that managing human resources is the basic

job of management. With the advent of globalization of business, Human Resource

Management (HRM)/Human Resource Development (HRD) have now emerged as

one of the prime aspects of management policies in dairy industries too. Once

recruited, the Human Resource Department helps a new recruit to become a

productive and efficient employee. Milk Vita need to have a Human Resource

Department first of all.

Human Resource practices of private dairy firms in BD

Most of the private owned dairy firms in BD have Human Resource Department. But

these are not as effective as they should be. Although there is Human Resource

Department but the HRM practices are always neglected.

We took interview of Aarong dairy farm personnel Nurul Kayes (executive officer,

marketing). He co-operated us highly proving the information regarding to this fact.

Some practices of Aarong dairy farm are given below-

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Programs for training and developing employees

The authority makes sure that the employee has a clear understanding of the job

requirements before making the job offer. An employee who comes into a job

with an unclear or incorrect understanding of his role will be difficult to train---if

he even stays around long enough without the training process.

Compensation policies for employees

For legal protection and good business sense, Aarong dairy farm has developed

an up-to-date employee compensation policy. It is an organization which does

not wait for dire circumstances, such as a pay inequity lawsuit, to write down or

update their employee compensation policy. A written policy document also

ensures the employees for legal protection as a guideline of company policy.

Financial incentives

Aarong provide financial incentives to the employees. So, the employees are inspired

enough to put more extra effort in their respective assignment.

Fair recruitment system

The recruitment system of Aarong is fair and unbiased. All worker and employee go

through an interview board. The interview board is also free from the influence of the

higher officials for recruiting employee.

RECOMMENDATION

For the public dairy farm Milk Vita first of all they need to have a Human Resource

Department. The recruitment and selection process is also very important part of HR

planning. The company may hire employees when there will be shortage of skills or

new position will be created in the organization.

Forecasting the supply of inside candidates will be done by the company. If the

demand won’t be fulfilled from the inside of the organization then the company will

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hire from the outside sources. That’s why Milk Vita needs to have a very good and

organized recruitment & selection process, if they will follow the below process

Strategic Planning

Strategic planning involves setting goals for the farm and working out a systematic

process or set of actions to achieve those goals. Terms such as purpose, vision,

mission, strategy, goals, and tasks are usually associated with strategic planning. The

researcher investigated whether dairy farm managers engaged in strategic planning.

Set up a specific goal for lower level employees

Milk Vita should set up specific, measurable, attainable, relevant and timely goals for

both mid level and lower level employees. Powerful monitoring cell should be

implemented so that the management can be informed of the performance of the

employee.

Resource-Based View

Resource based view of the firm can be a helpful scenario in creating a long term

strategy for Milk Vita as it focuses on the quality of the skills of a company’s

workforce at various levels, and on the quality of the motivational climate created by

management. Human resource management is valued not only for its role in

implementing a given competitive scenario but also for its role in generating strategic

capability. With increasing competition in the market Milk Vita’s resource based view

for its strategy implementation can give them a definite competitive advantage in the

milk industry. (Saadullah)

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Fig- Implementation of Three steps fundamental process resource-Based view (Gully)

Job Analysis

Milk Vita, Aarong and Aftab dairy farm should do job analysis to enhance the execution

of strategy. Job analysis involves determining a job’s entry requirements, developing a

strategic recruiting plan for the firm, selecting individuals for employment, developing

training plans and compensation systems, lastly helps to develop performance evaluation

measures. There are legal and practical reasons for doing a job analysis.

Forecasting and Planning

Milk vita, Aarong and Aftab dairy farm should do the workforce planning process,

because this is the foundation of strategic staffing as it identifies and addresses future

challenges to a firm’s ability to get the right talent to the right place at the right time. The

workforce planning process involves:

1. Dairy farms should identify the firm’s strategic vision, mission, and strategy

affect its current and future staffing requirements by influencing the types and numbers of

employees needed.

2. Dairy farms should articulate the firm’s talent philosophy and strategic staffing

decisions.

3. Dairy farms should conduct a workforce analysis to identify the gaps between the

labor market demand and supply.

After doing workforce analysis, dairy farms should develop and implement actions plans

to address any gaps between labor demand and labor supply forecasts. (Saadullah)

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Innovative Sourcing Plan

Identification of the desired talent and successful current employees in targeted jobs like

to do and how they might reach them if they were to try to recruit them. Perform ongoing

recruiting source effectiveness analyses by tracking .Without taking the innovative plan it

is almost impossible for the dairy farms to eliminate the existing barriers.

Improved Recruitment Practices

Managers accepted walk-in applicants. The potential employees visited the farms,

filled out job application forms and waited to be contacted when a position was

vacant. This suggests that the farms have a database of potential candidates to recruit

when employee referrals do not yield qualified candidates. A non-supervisory

employee reported to have secured his current employment by visiting the farm,

filling out the application form and visiting the farm twice a week until when he was

hired.

Fig- recruitment-process. (www.mwrecruitment.com.au/recruitmentprocess)

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Knowledge-Skills-Abilities and others (KSAOs)

To find out the job related worker characteristics that need to be present for recruits, the

KSAOs model can come in useful. The KSAOs stands for Knowledge, Skills, Ability and

Other characteristics. Based on KSAOs the effective competencies that Milk Vita needs

for its recruits can be indicated accurately. As there are varied level of recruits the level of

competencies will also vary.

Things you didn't know

Fig-model for identifying knowledge skill and abilities for workers (Gully)

Exit interviews

In the dairy farms the voluntary turnover is high, that’s why we think when an employee

will be quitting the company he or she will give an exit interview which will reveal the

reason why they are quitting and based on that company will correct the defects. It will

help to explore the problems regarding to turnover. Therefore the companies will be able

to more concern about the reasons behind this. Corrective measure can be taken to settle

down the problem.

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Performance Appraisal

The evolution of the concept of performance management as a new Human Resource

Management model reflects a change of emphasis in organizations away from

command-and-control toward a facilitation model of leadership. This change has been

accompanied by recognition of the importance to the employee and the institution of

relating work performance to the strategic or long-term and overarching mission of

the organization as a whole. The performance management process provides an

opportunity for the employee and performance manager to discuss development goals

and jointly create a plan for achieving those goals. Development plans should

contribute to organizational goals and the professional growth of the employee.

Therefore when we are assessing past performance, we should concentrate on

assessing what the appraisee actually does and says, to demonstrate their knowledge

and skill. This means that we should concentrate on discussing past examples of their

behaviour. This will help us award a fair, honest and objective assessment of their

performance.

Overall recommendation

Human Resource Department is an indispensable tool and a continuous process, so

dairy farms should matches organizational needs for human resources and the

individual needs for a career development which will enables the worker and

employees to gain their best human potential by attaining a total all round

development. Creation of an HRD will promote dignity of employment of every

employee and workers of the dairy farm. It will provide the opportunities for team

work, personal development and career development. Hence, a well-planned HRD

System must be established within the dairy farms for better part of human resource

management.

Counselling, among workers and employees of the dairy farm will lead to improve

career counselling, motivation counselling and technical counselling for trouble-

shooting, facilitates career planning to industry development. Effectively and timely

grievance handling practices of HR system ensure effort for human resource

development that will be able to bear real fruit to the respective dairy farms

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During the visit we made detailed discussions with managers of the dairy farm on

various aspects of training ranging from quality judgment of raw production in the

field to marketing of milk products. But ultimately everybody agreed that the present

need is to improve the quality of all the personnel in a dairy farm ranging from

workers to managers from the viewpoint of technical knowledge.

We all had agreed that this is a long-standing issue for the dairy farms and how to

tackle this problem is not known to the personnel in the country yet. However,

everybody opinioned that a beginning must be made sooner than latter and this will

ultimate lead to the availability of a comprehensive course materials for all the level

of personnel in dairy industry .Various training modules shall be standardized within

a short period. People from the dairy industry should feel that the training program

should be short, meaningful and both the theory and practice should be blended at the

proper ratio for easy and better understanding of the people of dairy farms.

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Conclusion

Human resource is the most important asset for any farm. More precisely, to put

human resource into action is very important. It is now globally recognized that

managing human resources is the basic job of management. With the advent of

globalization of business, Human Resource Management (HRM)/Human Resource

Development (HRD) has now emerged as one of the prime aspects of management

policies for dairy farm Industry too. The very management philosophy of this industry

should make an HR structure under which to some extent every production manger

and GM, from top to bottom, within the company can be concerned with the HRM

and it is much more how they are just recruiting employees and workers. Once

recruited, the Human Resource Department helps a new recruit to become a

productive and satisfied employee. Such helps are also extended to the existing

employees who are reassigned to new jobs through promotions, transfers etc. and

even for up gradation of their skill.

Dairy farming has become a great industry in Bangladesh. But there is no pure HR

department to monitor the large man power of this industry. Most of the workers have

not sufficient basic educational knowledge and the average education is below class

Eight. The training policy for procuring skill is very limited. The recruitment system

is totally biased and not under any systematic HR techniques which thus clearly for

lack of organizing HR department.

Most of the top management in public sector is politically biased in case of

recruitment. There is huge demand of dairy products in both domestic & international

market. Every year government earns huge amount of currency by milk related

products. But the government is not serious about the benefit & facilities of dairy

industry workers. The workers want more benefit rather than salary due to lack of

compensation package against their effort. So, basically dairy industry authority

should formulate an HR body to offset the dairy farms overall production and

mismanagement lacking.

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BibliographyBillah, M. P. (2009). Human resource management practices and employee turnover: A study on private commercial banks in Bangladesh. Journal of Business and Technology .

Dr. Soumen Mitra, M. (2011). A comprehensive study on private dairy farming in Bangladesh.

Gully, P. a. Strategic Staffing.

Huda, K. K. (2007). 2007, HRM practices & challenges of non-government development organizations: An empirical study on Bangladesh. Journal of Management, Vol. 9, No.1, pp. 35-49 .

Khulna, U. O. (2008). itment and Selection Process in Unilever Bangladesh Ltd.

Saadullah, M. Smallholder dairy production and marketing in Bangladesh. Department of Animal Science, Bangladesh Agricultural University, Mymensingh, Bangladesh.

www.aitlbd.net/ig/abfl. (n.d.). from www.aitlbd.net.

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www.everyculture.com.

www.fao.org.

www.kwintessential.co.uk/resources/global-etiquette/bangladesh.

www.milkvitabd.com. (n.d.).

www.mwrecruitment.com.au/recruitmentprocess. (n.d.).

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Documents

Human Resource Management-Project