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O D P RAC TI TI ON ER | VO L. 3 6 | NO. 2 | 2004 3
The journey is demanding; it requires a true desire for growth and results and the dedicationto persevere. For those willing to meet the challenge, it is rewarding beyond description.
I
N 1989, THE two authors began an applied research collab-
oration that continues to this day. Using organization devel-
opment and sports psychology principles, we intended to
develop a skydiving team into a high-performance, sustainable
learning organizationan engine for creating a sports dynasty.
Working with the U.S. Skydiving team, we applied our knowl-
edge of organization development principles as the team pre-
pared for the 1991 World Championship Meet. One author
was the team coach and the other the team captain. We imme-
diately became a dominant team in the U.S.A., but it took four
years of training based on these concepts to build a dynasty at
the world level that continues today.
Our overarching goal was to realize our potential and to
improve the sport of skydiving as whole. These goals were real-
ized on our successful journey, and this article shares some of
the learning gained through our experiences.In early 1990, the coach began the study by collecting data
and reporting it to the team. The initial evaluation included a
series of individual and group interviews, personal style assess-
ments, and team-building workshops. The assessment resulted
in the following analysis:
1. Team leadership was charismatic and centralized. Team
members were both afraid of and wanting to please the
leader, which inhibited team communication and learning.
This dynamic drained significant energy from the team and
damaged group cohesion.
2. Interpersonal skills were weak across the team. There were
no procedures in place available for resolving conflict or for
giving and receiving constructive feedback. The leaders
dominant style inhibited the flow of ideas and seriously
reduced technical learning.
3. There was no clear value set, no agreed-upon working prin-
ciples, and no shared vision beyond winning the next com-
petition. There was little focus on interpersonal, group and
organizational dynamics.
4. The team had considerable technical talent, high individual
achievement motivation and the simple belief that leader-
controlled hard work would overcome all obstacles.
Based on this assessment, the coach introduced the fol-
lowing concepts to the team. He established a continuous learn-
ing strategy that incorporated communication, a shared gameplan, and leadership trainingall with the intent of improving
and sustaining development at the individual, team and organi-
zational levels. The team agreed to an operational design based
on this plan and committed to
regular review and learning.
Learning is key to sustain-
ability and success over the long
term (Senge, 1990 & Wheatley,
1992). Fundamental to our
Lessons from Human FlightHigh Performance Sustainable Learning
By Robert B. Moore and Jack H. Jefferies
P Plan
E Execute
D Debrief
L Learn
LEARNING STRATEGY
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approach was the commitment to learn as much as possible and
to incorporate the learning directly into action plans. To accom-
plish this we extensively used a strategy called PEDL (plan, exe-
cute, debrief and learn). PEDL is an iterative, cyclical process
that creates meaningful change over time. The team constantly
questioned and reshaped its mental models, procedures and
dynamics through open and ongoing dialogue. While the con-tent varied over time, PEDL provided the foundation for sus-
tainability and achievement.
A positive view toward growth and development made it
possible to focus on getting the best at the personal, team and
organizational levels of the system. We intentionally committed
to a positive psychology (Orlick, 1990) by accumulating and
celebrating small wins into a chain of successes, which built con-
fidence and momentum. The team envisioned its future from
the best of what was, innovating what had never been achieved
before by pulling together snapshots of best performances into
an image of what could be.
THREE LEVELS OF SYSTEM
Illustrated in the center of the model (Figure 1) are three
levels of system: personal, team, and organization. The organi-
zation level includes the team and all its major stakeholders.
From the beginning, the teams success strategy was constant
improvement at each of the levels, integrated and synchronized
by a shared game plan, high-quality leadership and communi-
cation. We believed that excellence at each level would result in
excellence on the playing field and create a sustainable winning
dynasty. The focus was on internal cooperation and constant
improvement to enhance performance (Moore, 1993). Para-
doxically, winning came from a focus on being the best we
could be by improving ourselves and our systems, rather than
focusing on beating the competition.
Leadership
Leadership was key to aligning the three levels of the sys-
tem. The team used three forms of leadershipformal, shared
and consultativethat combined to sustain growth and unity of
purpose. 1) Formal leadership provided direction with com-
pelling messages that developed clarity and passion, resulting in
commitment to a unified purpose. 2) A shared leadership
model developed trust, respect, accountability, and leadership
skills. 3) The teams coach provided consultative leadership that
helped individuals and the team and the organization improve.
Roles, rules, boundaries, and processes were established to
engender a safe environment of warmth, freedom, guidance,encouragement, and healthy friction (Horney, 1991).
Initially, a seasoned competitor on the team, who held the
formal designation as captain, provided directive leadership. He
provided the message necessary to help crystallize the teams
long-term vision and the level of commitment required to
achieve it.
The team shared leadership wherever possible, making
each player responsible for team performance. We set in motion
a rotating captain schedule where each week a different player
4 O D P RAC TI TI ON ER | VO L. 3 6 | NO. 1 | 2004
ROBERT B. MOORE, Ph.D., is the Co-CEO and
President of Oneteam. Bob has over twenty-five years
experience as a business leader and consulting
psychologist. He. currently serves on the Board of
Trustees of Champlain College and chairs the
Strategic Planning and Academic affairs committees.
Bob earned his doctorate from the Fielding Institute.
He was the Coach of the 1995-2000 World Champion
U.S. Skydiving Team and has coached the last nine
U.S. National Skydiving Teams. He was a 1995 U.S.
National Silver and Bronze medalist in the sport. Bob
can be reached at: [email protected].
JACK JEFFERIES, MSOD, has twelve years of
experience in organization development and sports
psychology. He is highly experienced in large and
small group dynamics and has worked in Europe,South America, Africa and Australia. Jack is a world
class athlete and has won multiple world champi-
onships and national titles as Captain of the US
National Skydiving Team. Jack earned his graduate
degree from NTL/American University masters
program in organization development. He can be
reached at: [email protected].
AUTHORS
Lessons from Human Flight: High Performance Sustainable Learning
Figure1: STRATEGIC SYSTEMS THINKING
PERSONAL
BEST
TEAM
BEST
ORGANIZATION
BEST
COMMUNICATION
SHARED
VISIONL
EADER
SHIP
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had responsibility for managing the training or competition
schedule for that week. This provided a wonderful way to dis-
tribute the burden and concern that comes with the position. It
also facilitated a keen awareness of good followership, as team
members realized the value of small things like getting to meet-
ings on time. The rotation also provided an excellent learning
platform for gaining insight into individual player strengths andweaknesses and allowed leaders to emerge for different situa-
tions, based on their individual strengths or their need to
develop.
In high-stress situations, such as competition at the World
Championships, the team placed people in positions that
played to their strengths. In lower stress training periods, the
rotation allowed for development in areas outside of the indi-
viduals comfort zone.
Another aspect of shared leadership was the partnership
between the coach and the team. The coach provided systems
design and facilitation but the direction and focus were out-
comes of dialogue between the coach and the team. The coach,
a consulting psychologist and OD consultant, was viewed from
the beginning as having the role of systems consultant. The
team was self-directed and responsible for sport-specific expert-
ise and for the teams own learning.
Communication
Communication created the coordination and openness to
optimize continuous learning at each level. We wanted to
develop an organization in which individuals could assume full
responsibility for their development in an environment of sup-
port and encouragement. To begin, we established a Contract
for Working Together (Moore, 1993), in which we committed
to be honest, to use differences as assets, to be open to and will-
ing to give constructive feedback, and to hold ourselves and
each other mutually accountable for aligning our behavior with
our stated intentions. In addition, we committed to process our
behaviors at the personal, team, and organizational levels, and
we designed specific, overlapping methods to facilitate that pro-
cessing.
Open, structured communication was applied at all levels.
Communication quality inside the team separated the team
from the competition by enabling team members to confront,
understand, and use conflict and difference for learning. We
institutionalized communication processes through disciplined
practice over time until regular, open communication became
an integral aspect of the organizations culture. The structuredcommunication processes permitted all three levels of the sys-
tem to work in concert to achieve success.
The teams communication processes all had a similar
underlying format that involved structured disclosure and feed-
back. For example, during technical debriefing sessions, each
team member was required to first discuss what he liked about
his own behavior in a given performance and only then discuss
ways that same performance could be improved. Following
everyones turn, teammates had an opportunity to make sug-
gestions or point out things unnoticed. This format developed
everyones ability to give and receive constructive feedback
while ensuring all necessary information for performance
improvement. Over time this type of communication produced
a high responsibility low defensiveness environment. The abil-
ity to challenge underlying assumptions in this way led to a
higher level of creativity and quality processes at every level.
A Shared Game Plan
The dream of winning the World Championships brought
the U.S. Skydiving team together and focused our collective
energy. Creating a clear game plan that all members understood
and were committed to helped transform that energy into
action. The group established a long-term vision of creating a
winning dynasty and positively changing the entire sport. Vision
creation through a collaborative process ensured that the teams
vision supported each individuals values and goals. This align-
ment of organizational and individual vision was instrumental in
generating commitment and accountability.
A shared game plan and goals generated commitment to
the organization and its members, along with deep motivation
to achieve the vision. Establishing the game plan became an
ongoing process that shifted the teams direction as the envi-
ronment changed and the organization matured. The teams
plan had both near-term and long-term components. The near-
term plan had a focus on winning the upcoming World Cham-
pionship. The long-term focus was on building a winning
dynasty that would go on indefinitely.
The development of a shared game plan was facilitated by
the coach but owned by the team. We used pre-season offsite
retreats to clarify and form the plan and to set goals for the sea-
son. Shared vision was largely generated through visualization
techniques that involved relaxation exercises, with a focus on
imaging the successful future. These were followed by discus-
sions on the individual, team and organizational levels, resulting
in deep commitment to creating the desired future. A midsea-
son retreat was designed to make adjustments based on col-
lected data and team dialogue.
PERSONAL BEST
At the individual level we applied the PEDL methodology
using not only the technical debriefing sessions described ear-
lier, but also personal goal-setting and individual journaling.These techniques reinforced personal responsibility and learn-
ing in a nurturing environment, and provided encouragement
and support as well as challenge. The underlying belief was that
individuals needed to actively challenge themselves and receive
teammate feedback related to their goals and their perform-
ance.
Individuals set goals and received feedback in team meet-
ings that became very candid and non-defensive over time. This
process facilitated proactive behavior in their personal and pro-
O D P RAC TI TI ON ER | VO L. 3 6 | NO. 1 | 2004 5
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fessional growth. Teammates did not hold back when giving
feedback as to the level of challenge in the goals that others
were setting. Stretch goals became the norm along with the atti-
tude that the goals would be met or exceeded. Further, these
goal-setting sessions became a vehicle for a caring dialogue that
sustained both personal and team learning. To increase individ-
uals openness and self-awareness, we constantly strove for self-disclosure, feedback, and experimentation with new behavior.
The principle of coach-to-learn became an important way
to accelerate individual learning as well as deepening awareness
of team dynamics. Team member responsibilities included
coaching other teams. In order to support this, we provided
training to the team on coaching, interpersonal skills, facilitation
and sports psychology. This training took on heightened mean-
ing and responsibility for team members when they knew they
had to teach it to others. This train the trainer methodology
was so powerful that it became a major income source for the
team and helped change formation skydiving worldwide as the
U.S. Skydiving teams ethos was spread through coaching and
successful event participation.
TEAM BEST
Team best was promoted by a shared game plan, regular
truth-telling sessions and adherence to the principles of self-
directed teams. Shared leadership and effective coaching cre-
ated the optimal environment for development. The pass-the-
rock truth-telling session was a powerful methodology for
improving team functioning. In this process each team member
takes a turn telling the truth about what is going on for him. This
disclosure can be about any topic and the only requirements
are that each person takes ownership for his or her statement
and that no one can speak during another persons time. Each
team member takes his or her turn and then discussion as a
group is opened up. The objective is honest, forthright disclo-
sure to create understanding.
These sessions proved invaluable in providing the commu-
nication necessary to raise conflicts, clear the air, refocus, and
support one another. Regardless of personal style, no one had
to carry conflict or personal burdens alone. This process contin-
ually reinforced team cohesion and caring. It also reinforced our
stated belief that our ability to cooperate, resolve conflicts and
support each other was directly linked to our capacity to com-
pete externally.The U.S. Skydiving team is a self-directed team. One of the
bedrock principals of self-directed teams is to adhere to the
belief that those doing the work know most about it (Hackman,
1990). We honored this belief and supported it through systems
design and process. In order to avoid the common pitfalls of
hierarchical control, or strength of personality issues, we set up
technical methods for innovation and testing of new ideas. At
regular intervals we solicited ideas from all team members and
then tested and measured those ideas. Innovations were then
incorporated based on their merit, not on who suggested them.
This process contained the double benefits of increasing cre-
ativity and innovation, along with team cohesion.
Content input was gained by bringing in outside experts to
coach the team. We did this intermittently to add new ideas to
the mix and to stimulate team learning. The focus was on tech-
nical aspects of skydiving, exercise physiology, and physicaltraining, as well as on courses in coaching skills and sports psy-
chology. All of these opportunities reinforced the concepts of
innovation and learning, so vital to sustainable high perform-
ance.
The team also used visualization and imaging to great ben-
efit. We visualized technical success each morning to start the
day. This learning strategy combines deep relaxation with visual
images of completing a high performance sequence or achiev-
ing organizational goals. Visualization, combined with viewing
videotape of best performances, increased the teams capacity
to perform and sustained learning at a higher level than could
be accomplished through physical practice alone (Csikszent-
mihlyi, 1990).
ORGANIZATIONAL BEST
We obtained organizational best by focusing on the whole
system and including all stakeholder groups closely associated
with the team. Decision-making processes were implemented
to consider the entire system, and a unifying culture of excel-
lence pushed the entire organization to grow.
Utilizing various methods over time created the best com-
munication and understanding possible with all stakeholder
groups. These methods included retreats, one-on-one connec-
tions, and inclusion in relevant PEDL processes.
Initially, we knew we had to include spouses and significant
others in building a collaborative learning system. Professional
athletes have significant job stress, much like that of most man-
agers and executives. Long hours, demanding challenges, travel
and frequent changes in schedule are just a few such issues.
Spouses and loved ones are more understanding and support-
ive when they are attended to in positive interpersonal ways
and when their goals and desires are being addressed as part of
the system. Consequently, along with key sponsors and other
stakeholders, they were invited to attend a retreat at the begin-
ning of each season. We intended this process to help facilitate
alignment with all stakeholders in support of the teams gameplan. We included opportunities to debrief about the last season
and to set new goals going forward. This was very useful in cre-
ating an inclusive, open environment. Planning sessions where
we set goals at personal, team and organizational levels fol-
lowed these retreats.
The teams decision-making process helped achieve orga-
nizational best. At both the team and organizational levels,
major decisions were made by consensus. This process worked
well and was reserved for significant issues and concerns. For
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Lessons from Human Flight: High Performance Sustainable Learning
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less significant issues, individual decisions were made with input
from team members. The delineation between these methods
became clear with practice and use of PEDL. While slow at first,
the decision-making process produced a high-trust, high-com-
mitment culture throughout the system. Team and organization
meetings became efficient and effective and stakeholders came
to take the teams word as gold.
OUTCOMES
Through all of the techniques described, the team built and
maintained a unifying culture of excellence that optimized the
entire organizations performance. The outcome of these efforts
is a high-performance sustainable learning organization that has
maintained itself at the leading edge of the sport for twelve
years. The team consistently meets its goals of winning national
and world championships. The system has also achieved a high
level of impact on the sport as a whole. The predominant mod-
els used worldwide in the sport for technical, team and systems
development are now those created by the U.S. Skydiving team.
Excellence at the individual level is achieved by creating a
sense of personal responsibility reinforced within a nurturing
environment. Team members are encouraged, supported and
challenged in an atmosphere that creates high self-esteem and
low defensiveness. Individuals develop the ability to self-disclose
and to give and receive constructive feedback that brings per-
ceptions and assumptions to the surface. Ever-increasing self-
awareness accelerates personal and technical learning and cre-
ates a culture of high achievement through caring and
challenge.
Excellence at the team level is achieved with a shared
game plan and unity of purpose, combined with mutual under-
standing, respect, and support. Maintaining focus on a desired
future state allows the team to change course and adjust meth-
ods as needed. Conflicts are addressed in a healthy manner and
the team is able to refocus and support individual members,
which reinforces team cohesion and caring. An innovative cul-
ture exists along with a commitment to efficiency and effec-
tiveness. These combine to increase the teams capacity to learn
and change over the long term.
Excellence at the organizational level, achieved with com-
munication and understanding amongst subgroups and stake-
holders, aligns the organization with the vision and fosters a cul-
ture of trust and commitment.The study supports the concept that a sustainable high per-
formance learning organization requires thinking in terms of
whole systems. Making the whole successful requires keeping
all of the parts in alignment with leadership, communication,
and a shared game plan. The learning strategies must be clear
and used with discipline in an environment of safety and sup-
port to obtain sustainable growth throughout the system.
CONCLUSION
Creating a sustainable learning organization is a journey
without an end. It is not the territory for those who are timid or
ambivalent. The journey is demanding; it requires a true desire
for growth and results and the dedication to persevere. For
those willing to meet the challenge, it is rewarding beyond
description.
While we certainly believe in the model outlined here, this
article barely touches on the commitment, trust and feelings of
joy that come from being in a truly supportive learning envi-
ronment. The competitive accomplishments of the U.S. Skydiv-
ing team, while significant, pale in comparison to the personal
growth and feelings of abundance that exist in the system.
REFERENCES
Csikszentmihlyi, M. (1990). Flow. New York, NY: Harper and
Row.
Hackman, J. R. (1990). Groups that work (and those that dont). San
Francsico, CA: Jossey-Bass Publishers.
Horney, K. (1991). Final Lectures (D. H. Ingram, Editor). New
O D P RAC TI TI ON ER | VO L. 3 6 | NO. 1 | 2004 7
World cup or
US Nationals World championship
1994 4 person gold 4 person -gold
1995 4 person gold 4 person -gold
1996 4 person gold 4 person - gold
8 person silver 8 person - gold
1997 4 person gold 4 person - gold
8 person silver
1998 4 person gold N/A
8 person gold
1999 4 person gold 4 person - silver
8 person silver 8 person - gold
16 person gold
2000 4 person gold 4 person - gold
8 person gold
10 person gold
16 person gold
2001 4 person gold 4 person - gold
8 person gold 8 person - silver
10 person gold
16 person gold
2002 4 person silver 4 person - silver
8 person gold 8 person - silver
16 person gold
10 person - silver
AIRSPEED COMPETITION ACHIEVEMENTS
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York, NY: W.W. Norton & Company.
Moore, R. B. (1993). Working together. Paper presented at the
Lotus Development Corporation, Boston, MA.
Orlick, T. (1990). In pursuit of excellence. Champaign, IL: Leisure
Press, a division of Human Kinetics Publishers, Inc.
Senge, P. M. (1990). The fifth discipline: The art and practice of the
learning organization. New York, NY: Currency Doubleday.Wheatley, M. J. (1992). Leadership and the new science. San Fran-
cisco, CA: Berrett-Koehler Publishers, Inc.
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Lessons from Human Flight: High Performance Sustainable Learning