Hull MSc 2013

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MSc programmes in business

Part of our leafy Hull Campus, with the inspiring listedbuildings of the Business School – all recently renovated

and refurbished – dominating the centre of the photograph.

MSc programmes in business 1

Welcome from the Dean | 2

MSc programmes in the Business School | 4

How your programme works | 6

The learning environment | 8

MSc Business Management | 10

MSc Business Analytics and Consulting Practice | 11

MSc Business Technology Management | 12

MSc Human Resource Management | 13

MSc International Business | 14

MSc Logistics and Supply Chain Management | 15

MSc Advertising and Marketing | 16

MSc Marketing Management | 17

MSc Accounting and Finance | 18

MSc(Econ) Economics and Business | 19

MSc Finance and Investment | 20

MSc Financial Management | 21

MScMoney, Banking and Finance | 22

Research at HUBS | 25

Living in Hull | 26

Applying for the Hull MSc | 28

Contents

www.hull.ac.uk/hubs

‘I chose to study atHull UniversityBusiness Schoolbecause of itsstudentsatisfaction andteaching qualityratings, and itdidn’t take me longto realise that I’dmade the bestchoice. Themodules arousedmy intellectualcuriosity, and I notonly learned aboutbusiness in aglobal perspectivebut also developedthe skills to make adifference in mylocal environment.Today, I see myselfas a fulfilledcandidateequipped tocompete and excelin my chosencareer.’

Adutwumwaa KumahMSc InternationalBusiness

MSc programmes in business2

Our MSc programmes will give you the capacity to succeed at ahigh level in a complex, international business environment.

The suite of MSc programmes that we provide reflects ourexpertise and responds to the latest trends and requirements of thebusiness world. As part of an international cohort of students, youwill gain up-to-date, industry-relevant knowledge and specialistskills in your chosen subject.

And through interaction with global businesses and practisingmanagers you will be able to demonstrate your skills in theworkplace and see how your subject relates to a widerorganisational context.

We are proud to hold the prestigious ‘Triple Crown’ ofaccreditations from AACSB International, AMBA and EQUIS –something that only 13 business schools in the UK and 1%worldwide have earned. These accreditations assure you of ourcommitment to providing an outstanding experience and furtherenhance the value of your degree in the global employmentmarket.

This quality extends to our internationally excellent research,experienced academic staff, state-of the-art resources and diverse,friendly learning environment here at the school.

We look forward to welcoming you to the school in the near futureand helping you develop into a competent, responsibleprofessional equipped to thrive in a competitive business world.

Professor TerryWilliamsDean of school

Stand out from the crowd

Welcome from the Dean

MSc programmes in businesswww.hull.ac.uk/hubs 3

Some of our students outside the Business School.


Stand out from the crowdOur goal is to enhance your skills and help you gain promotion orembark on a successful career in your chosen profession.

We offer a first-class suite of up-to-date MSc programmes covering themajor areas of business and management, all of which

• provide specialist expertise and the very latest in thought andpractice in your chosen subject

• develop transferable personal and professional skills, helping youto become a highly employable business professional

• are closely tied to the needs of the international business world,reflect the needs of employers and offer opportunities to interactwith business organisations

• deliver a high-quality qualification from an international businessschool and established university

Specialist skillsBy taking an MSc at Hull you can gain the specialist subjectknowledge that you will need to distinguish yourself from thecompetition. Your new-found skills will enable you to make practicaland valuable contributions to an organisation, helping you get yourcareer moving in a fast-paced, international context.

Our programmes have been designed for students from variedbackgrounds, so that your first degree or work experience need notnecessarily be in the specialist area covered by the MSc. Those whohave not already studied a business subject will gain the core tools toexcel in what is a complex, global business arena. For those whoalready have experience of business and management education, theMSc will complement and build on a foundation of existingknowledge.

Engage with the world of workYou will have a wealth of opportunities to enhance your programmeof study and gain invaluable ‘real-world’ experience throughout yourtime at the Business School. To achieve this, we work closely with thebusiness community on a regional, national and international level,ensuring that our teaching and learning meets the ever-changingneeds of industry.

Our dedicated World of Work team coordinates the company-basedprojects (see page 6 for more information), promotes jobopportunities and arranges events through the year to support yourcareer development. For example, the annual World of Work Weekfeatures practising managers as guest speakers and delivers business-focused careers advice and practical help for those wanting to workin the UK or overseas.

MSc programmes in the Business School


Personal and professional developmentWe aim to support your development long after graduation. Weencourage all our students to keep in touch with us after they havefinished their studies by joining our global community of 20,000graduates. They go on to work in roles from senior managers infunctional areas to chief executives in organisations across theglobe. Recent MSc graduates have found employment with bignames such as Reckitt Benckiser, HBSC, the World Wide Fund forNature, ACNielsen, Barclaycard, and Capita Hartshead.

Through our alumni network and free Alumni Connect Scheme,graduates are invited to take advantage of the stimulatingnetworking opportunities, career management resources and onlineevents that we offer, continuing their personal and professionaldevelopment.

First for qualityAt Hull, you will be studying for your MSc in a first-class businessschool set within a well-established university.

Hull University Business School is only the 13th business school inthe UK to earn the prestigious ‘Triple Crown’ of accreditations for itsbusiness and management provision. Only 1% of business schoolsworldwide have achieved Triple Crown status by earning AACSBaccreditation, the European Foundation for ManagementDevelopment quality mark, EQUIS, and the Association of MBAs(AMBA) accreditation for the MBA programme.

In the last Research Assessment Exercise, 85% of our researchreturned was classed as of an international standard, with over halfof that judged to be ‘world-leading’ or internationally excellent.

We are also one of the first academic institutions to sign up to thePrinciples of Responsible Management Education (PRME) and arean active part of the European Academy for Business in Society(EABIS). Being a part of these organisations strengthens ourcommitment to developing understanding of corporate socialresponsibility – a crucial aspect of management practice.

An international experienceWe are proud to be home to a vibrant and international learningcommunity, enhancing your global perspective and outlook. You willbenefit from the experiences and insights of fellow students fromaround the world, as well as engaging with a diverse body of staffand an alumni community representing more than 100 countries.

We have built strategic partnerships across the globe to ensure thatyour learning prepares you for a career in the international businessenvironment. For example, your modules will draw on examplesfrom around the world and examine scenarios that could translateto any business situation.

‘My MSc course atHull has providedme with invaluableknowledge, skillsand experiencewhich will give mea competitiveadvantage in thetough graduate jobmarket. TheBusiness Schooloccupies beautifulpremises andprovides astimulating andfriendlyenvironment forstudents of all agesand backgrounds.’

Alex HendrieMSc BusinessManagement


The programme structureThe academic year at the University of Hull begins with an MScinduction programme in September. The first teaching semester runsuntil January, and the second from January to the beginning of June.

For most of our programmes, you will complete four taught modulesworth 20 credits each and four worth 10 credits each. (Four modulesare studied and completed in each of the two teaching semesters.) Forfurther information, please see the course pages.

June to September is spent working independently, with academicsupervision, on the MSc dissertation or project. The 180 creditsneeded for a Masters degree are therefore made up of 120 credits oftaught modules and a 60-credit dissertation or project.

Connected learningIn addition to core modules related to your area of study, buildinghigh-level knowledge specific to your subject area, all MScprogrammes include two common modules to help developtransferable academic and professional skills.

Professional Skills and Ethicswill give you the tools that you need toachieve your academic and professional objectives, includingpersonal development planning techniques, communication andpresentation skills, and effective approaches to problem solving, allset in the crucial context of ethics and CSR.

Research Methods enables the exploration of research paradigms inthe context of business and management, providing you with toolsand techniques that you will need for the dissertation or project. Youwill also consider the practical problems and ethical issues that youmay confront in organisational settings.

Some programmes also offer optional modules.

Dissertation or projectAll students also undertake a dissertation or project supported by anacademic supervisor. This provides the opportunity for you to pursueyour interests and strengthen your analytical and critical skills as youengage with a major piece of work. The dissertation normally requiresprimary research and will demonstrate your understanding ofappropriate theories and research methodologies as well as criticalawareness of issues in the area of your topic.

Your dissertation can be in the form of a company-based project,involving the exploration of a specific organisational issue related toyour programme of study. You will put your learning into practice in areal organisation and feed your findings and recommendations backto the company. Previous projects have been in the areas of businessdevelopment, consumer marketing strategy, finance and analysis,organisational intelligence, pricing strategies and CSR.

This project allows you to network with potential employers and todemonstrate that you can make a tangible difference to the success ofan organisation – further boosting your employability.

‘From our brief, thestudents came upwith someoutstanding ideasand, in some cases,challenged ourexisting viewpoint.The students werevery capable andable to workindependently,which was not adrain on ourresources and time.They brought a lotof value to thebusiness, and wehave highexpectations ofnext year!’

KCom

How your programme works

7MSc programmes in businesswww.hull.ac.uk/hubs

‘To study at Masters level in one of thebest-known business schools makes meproud, and it is something that I wouldcertainly recommend. It has opened mymind to communications, and it arousesmy curiosity about other branches of myprofession.’

MSc graduate Maria Gonzalez


SupportYou will be part of a vibrant learning community at Hull UniversityBusiness School. Each MSc begins with an induction programme atthe start of the first semester, during which you will have the chanceto get to know the teaching team and your fellow participants.

You will be encouraged to engage and interact with the programmematerial and develop new ways of working, as you take part in groupdiscussions, problem-solving exercises and presentations.

To support you through your course and prepare you for assignmentsand examinations, we provide extensive learning materials, anexcellent library, broadband-enabled PCs and e-journals.

All MSc students are also assigned a personal supervisor who is asource of pastoral care, information and links with other supportservices in the University.

Studying at the Business SchoolThe school provides a stimulating environment in whichfundamental issues in international business and management arestudied and developed, often in such a way as to influence practice.

The school is housed in four inspiring listed buildings which havebeen sympathetically renovated to accommodate the seamlessintegration of first-class modern facilities, including dedicatedcomputer suites, a 500-seat lecture theatre and a fair-trade cafe. Ourpostgraduate students further benefit from our world-class LogisticsInstitute as well as access to extensive, modern ICT facilities.

Further information on the school and its resources can be found atwww.hull.ac.uk/hubs.

About the UniversityThe University of Hull, England’s 14th-oldest university, is a centre ofexcellence in teaching and research and has a reputation as one ofBritain’s friendliest universities. It has active links to industry and tothe local community as well as an international reputation.

The Education Guardian ranks Hull among the north of England’s topthree universities for quality of teaching and feedback, while theTimes Higher Education’s Student Experience Survey graded theUniversity especially highly for its fair workload and helpful staff.

The University’s students’ union and careers service are rankedamong the country’s top ten in the International Student Barometer(ISB), and 89.1% of our international students were satisfied or verysatisfied with their overall learning experience.

More information on the University, its achievements and its facilitiesfor graduate students can be found at www.hull.ac.uk.

The learning environment


Students and staff enjoy the Derwent Cafe at the heart of the Business School.


MSc Business Management

Today’s demanding and rapidly changingbusiness world requires managers who canmaster advancedmanagement techniquesin order to deal with the complexities of aninterconnected, international businessenvironment.

This MSc will help you become a competentand confident professional by fostering thedevelopment of key academic knowledge aswell as the necessary practical skills.

Throughout the programme you will gain acomprehensive understanding of howorganisations operate. You will adopt arange of strategic and up-to-dateperspectives and become proficient infunctional areas including marketing,finance, and human resource management.This will significantly enhance your ability toimplement change that will benefit theorganisation as a whole.

You will also develop the analytical skills tomake informed choices and decisions whendealing with a range of management issues,always considering the wider environmentin which organisations operate and thesocial impact of the choices that you make.

You will study

• Principles of Marketing Management• Managing Finance• International Business Environment and

Strategy• People Management• Professional Skills and Ethics• Research Methods

You will also

• choose two optional modules from a widerange

• engage in a dissertation or project in anarea of interest

Principles of Marketing Managementfocuses on the needs of customers and onproviding value, emphasising an integrated,strategic approach. It uses marketingsimulations and the marketing plan toenable you to develop analytical skills andmarketing strategies.

Managing Finance deals with crucialfinancial and management accountingtechniques and alternative sources of short-and long-term finance. As a result, you willbe able to use and evaluate informationwhich will keep your organisation informedand ahead of the competition.

International Business Environment andStrategy encompasses complex andunpredictable factors, including trade,cultural and legislative barriers. You willanalyse the process of globalisation andidentify the best market approaches tosecure competitive advantage.

People Management draws on your ownexperiences to develop an understanding ofhuman resource management which haspractical relevance, particularly in today’sdiverse workplace. You will be encouraged toquestion accepted assumptions aboutmanagement and explore your ownpotential.

See page 6 for Professional Skills and Ethics,Research Methods and the dissertation orproject.


This MSc will give you the skills andexperience that you need to build asuccessful career in business analyticsand management consulting. You willseek roles in consulting firms or in-houseanalytics groups in either public- orprivate-sector organisations.

Analytic capabilities are highly valued andvery much in demand in today’s dynamicand complex business environment. Manyorganisations now have in-house analyticsteams, and the global consulting industry isworth an estimated $345 billion per year(Plunkett Research Ltd, 2010).

Twenty-first-century managers and analystsmust be able to manage quantitative dataand tackle strategic issues of complexity,change and diversity. You will gain relevantskills and competencies and will work withexperienced consultants and world-leadingresearchers. You will also have theopportunity to complete a real consultingproject over the summer period.

Hull University Business School now has oneof the leading analytics teams in the UK. Wespecialise in developing long-term,sustainable solutions through holistic andconnected thinking, and we support anagenda of corporate social responsibility.

You will study

• Analytic Consulting• Business Analytics• Problem Structuring and Decision Support

in Practice• Business Project Management• Critical Systems Thinking• Professional Skills and Ethics• Research Methods

You will also


• undertake a dissertation or project in anarea of interest

Analytic Consulting introduces best practicefor conducting analytical projects, and abaseline capability is established inspreadsheet modelling and quantitativemethods. Students conduct a realisticconsulting project in groups.

Business Analytics builds on the AnalyticConsulting module. Students furtherdevelop their capabilities in bothspreadsheet modelling and quantitativemethods. The module also examinescontemporary tools from the world ofbusiness analytics.

Problem Structuring and Decision Supportin Practice introduces the theory andpractice of decision support in organisationsand consulting interventions. You willexplore real-world case applications using avariety of contemporary tools and methods.

Business Project Management emphasisesthe application of project managementconcepts and techniques. It covers thenature of project management, activityscheduling and resource allocation, timeand cost control, teamwork and leadership.

Critical Systems Thinking further developsthe theory and practice of systems thinking.A platform capability is established inselected systems methodologies.


MSc Business Analytics and Consulting Practice


This MSc will provide you with thespecialised knowledge to managetechnology, information systems, anddigital social media across a range ofsectors and to align technology withbusiness strategy to create competitiveadvantage and value for today’s businesses.

You will gain a holistic understanding of therole of technologies and digital media inorganisations, as well as deep knowledge ofdigital business strategies and ERP systems.Case studies and team working areemphasised throughout the MSc, and ourmodules reflect quality and relevance toindustry and IT consulting.

The MSc is ideal for those who would like tofollow a career in the management oftechnology in various large and smallorganisations, including banks,consultancies, the pharmaceutical industry,governmental institutions and healthservices. The course also provides anexcellent foundation for doctoral study.

You will study

• Strategic Management of Technology andInnovation

• Logistics Technology• Information Systems in Business• Business Project Management• Ecommerce• either Supply Chain Planning and Control

or International Business Environmentand Strategy

• Professional Skills and Ethics• Research Methods

You will also

• choose one option from a wide range • undertake a project or dissertation in an

area of interest

Strategic Management of Technology andInnovation explores how organisations haveto enhance their capacity for technologydevelopment and innovation. It answers thequestion of what concepts, tools andprocesses enable successful technologicalinnovations which provide both customerand organisational value.

Logistics Technology evaluatescontemporary technologies such as RFID(radio frequency identification) and AIDC(automatic identification and data capture)in the context of logistics applications andresponsiveness. The module provides insightinto the wider business implications of ITand other emerging technologies.

Information Systems in Business providesthe communication and analytic power thatfirms need to conduct trade and managetheir businesses on a global scale. Thismodule gives you a broad introduction to thetheory and the reality of choosing andmanaging the introduction of technologyand ERP systems necessary for business.

Business Project Management emphasisesthe application of project managementconcepts and techniques. It covers thenature of project management, activityscheduling and resource allocation, timeand cost control, teamwork and leadership.

Ecommerce explores what the currentinformation revolution means toorganisations, sectors and industries. Theemphasis is on how business models arechanging in the digital world.

Supply Chain Planning and Control focuseson analytical, modelling and measurementmethods in supply chain management,using industry-standard software. You willgain knowledge and practical experience ofthese tools and their use in optimising themovement of goods and information.

International Business Environment andStrategy explores the environmental forcesand drivers of change as well as the nature ofthe firm’s response to challenges throughexamining the strategic basis, method anddirection of international strategies.


MSc Business Technology Management


Human resource managers across allorganisations and sectors are faced withincreasingly complex demands arisingfromwithin their organisations and fromunpredictable external environments.

This is why our programme will provide youwith specialist skills and knowledge inhuman resource management (HRM) as wellas an understanding of wider issues, such asinternationalisation.

Factors including the loosening ofrestrictions on the movement of labour meanthat many employees now work acrossnational borders. Such circumstancesdemand the capacity from human resourcemanagers to design and implement strategicpolicies and processes – a skill that you willgain on this programme.

You will also develop the ability to recogniseand address ethical dilemmas and corporatesocial responsibility issues as you progressthrough the programme, understanding thecontribution to organisational success madeby effective human resource management.

You will study

• Critical Concepts in HRM• Employment Relations• International Issues in HRM• Human Resource Development• Strategic Leadership and Leading Change• Professional Skills and Ethics• Research Methods

You will also

• choose from two specialist modules in theHRM field


Critical Concepts in HRM explores thedevelopment and theory of human resourcemanagement, evaluating practices includinghuman resource planning; recruitment andselection; performance management; anddiversity.

Employment Relations are a crucialelement of HRM. This module explorestheories of employment relations,considering these in relation to strategichuman resource management and adoptinga comparative international approach.

International Issues in HRM examinesinternational human resource management,looking particularly at the transference of itsfunctions and practices across cultural andnational boundaries.

Human Resource Development focuses ontheories and practices of learning inorganisations, exploring employeedevelopment and management learning ofindividuals and the organisation. It alsocovers some psychological approaches tolearning, drawing on occupationalpsychology; experiential learning; skills;and social learning theory.

Strategic Leadership and Leading Changelooks at the relationship between leadershipskills and the development and evolution oforganisations. It considers the nature ofleadership, focusing on strategic leadership,and how organisations manage the changeprocess in response to internal and externalpressures.


MSc Human Resource Management

MSc International Business


One of themain challenges for managersoperating in the international businessenvironment is dealing with its erratic anddynamic nature. This means thatmanagers need to be not only responsivebut also confident that they are making theright decisions at the right time. These areskills that you will develop on our MSc inInternational Business.

On the programme you will explore topicsincluding governance issues, culturaldiversity and the additional complexityarising from cross-border transactions, whilemaintaining a strong strategic focus. Youwill become adept at formulatingcompetitive strategies and conductingeffective research, as you come into contactwith current issues and the latest research.

You will study

• International Business Context• The Region in International Business• The International Firm and Its Strategy• Global Logistics and Supply Chain

Management• Cross-Cultural Communication• Professional Skills and Ethics• Research Methods

You will also

• choose one optional module from a widerange


International Business Context focuses oninternationalisation as one of the mostpervasive forces of change in the businessenvironment, opening up new markets andopportunities. It explores environmentalforces and the impact of internationalisationon organisations.

The Region in International Businessenhances understanding of regionalintegration and fosters the ability to evaluateits importance in shaping strategy. This isassessed in the context of globalisation,using the European Union, the world’sbiggest market, as a point of comparison.

The International Firm and Its Strategyexplores how firms large and small respondto the challenges posed by increasinginternationalisation and examines themethod and direction of internationalstrategies, from offensive and defensivepositions.

Global Logistics and Supply ChainManagement investigates the internationaldimensions of transport, procurement anddistribution as well as legal, financial andsecurity aspects. You will develop a soundunderstanding of the regulation ofinternational supply networks and othercomplex logistics problems.

Cross-Cultural Communicationwill prepareyou to interact and manage successfully inglobal business environments. It addressesaspects of language, discourse and writing,and communications solutions in amulticultural setting.



Whether a local company or amultinational firm, no organisation canafford to ignore the state of its supplychain, particularly when faced withincreasing competition from globalmarkets.

A robust and resilient supply chain candeliver cost savings and efficiencies acrossan organisation, which is why thisprogramme will enable you to develop adeep understanding of the management,planning and coordination of supply chains.

Through the programme you will becomefamiliar with the tools and techniquesnecessary to develop effective and efficientsupply chains which deliver higher levels ofvalue for the end user and facilitatesustainable business growth. You willexplore current theory and research, seeinghow this informs practice, and developinnovative solutions to real-life logistics andsupply chain problems.

You will also benefit from the vast expertiseand resources of our Logistics Institute, aworld-class facility based at the BusinessSchool.

You will study

• Principles of Logistics and Supply ChainManagement

• Supply Chain Planning and Control• Logistics Technology• Global Logistics and Supply Chain

Management• Professional Skills and Ethics• Research Methods

You will also



Principles of Logistics and Supply ChainManagement introduces fundamentalprinciples of the discipline, including supplychain integration, customer value, lead timesand lean and agile principles. Those withexperience of the sector will gain freshinsights from current thinking in the field.

Supply Chain Planning and Control focuseson analytical, modelling and measurementmethods in supply chain management,using industry-standard software. You willgain knowledge and practical experience ofthese tools and their use in optimising themovement of goods and information.

Logistics Technology evaluatescontemporary technologies such as RFID(radio frequency identification) and AIDC(automatic identification and data capture)in the context of logistics applications andresponsiveness. The module provides insightinto the wider business implications of ITand other emerging technologies.

Global Logistics and Supply ChainManagement investigates the internationaldimensions of transport, procurement anddistribution as well as legal, financial andsecurity aspects. You will develop in-depthunderstanding of the regulation ofinternational supply networks and othercomplex logistics problems.


MSc Logistics and Supply Chain Management

MSc Advertising and Marketing


It has never beenmore important to ensurethat advertising andmarketing budgets areused wisely and have the greatest effect,given today’s challenging economicconditions.

This programme will provide you with theskills to choose, design, implement andevaluate creative message strategies fordifferent target audiences and to select theappropriate media channels to communicatesuch messages for best impact.

With a firm grounding in general marketingprinciples, you will be uniquely placed toensure that potential tensions between thecreative and the practical are overcome toproduce innovative solutions that meetbudgets and timescales.

You will study

• Advertising and Media• Public Relations and Organisational

Communications• Principles of Marketing Management• Integrated Marketing Communications• International Marketing• Buyer Behaviour• Professional Skills and Ethics• Research Methods

You will also undertake a dissertation orproject in an area of interest.

Advertising and Media explores cutting-edge promotional practices in the context ofcampaign design and the role of the media.You will look at the planning andimplementation of campaigns in order toanalyse the effects of marketing and theinfluence of media messages.

Public Relations and OrganisationalCommunications covers key aspects oforganisational identity; image andreputation management; media relations;crisis management; and internal andexternal communication.


Integrated Marketing Communicationsexamines the nature, role and importance ofmarketing communications and promotionmanagement in the light of their behaviouralfoundations. You will consider internal andexternal communications as well as newchannels in the communications mix.

International Marketing explores theprocess of extending domestic operationsinto a different national market. It examinesthe merits of standardised and adaptedmarketing solutions in global marketing andthe impact of national culture on marketingoperations.

Buyer Behaviour builds an understandingof how consumers and organisations makepurchasing decisions, investigatinginfluences such as culture, social class,perceptions and attitudes.



Marketingmanagers are facing thechallenge of reaching a global audiencewhich is increasingly aware of marketing‘techniques’ and is becomingmoreselective about where and how limitedresources are spent.

This is why our MSc will provide you withthe tools to plan effectively and strategicallyin this dynamic, international environment,alongside a thorough grounding in all of thekey marketing skill areas (for example,market research, business strategy andconsumer behaviour).

You will be introduced to the main theoriesand perspectives of marketing, and to theirvalue and limitations in use, along withproposed alternatives. The programme alsoexplores the role of marketing within theorganisation and how different nationalcontexts may impact what we think of asuniversal marketing principles.

You will study

• International Business Environment andStrategy

• Market Research• Principles of Marketing Management• Integrated Marketing Communications• International Marketing• Buyer Behaviour• Professional Skills and Ethics• Research Methods

You will also undertake a dissertation orproject in an area of interest.


Market Research accepts that marketinginformation is central to marketing decisionmaking and reviews various researchmethods and approaches. It also exploreshow data from different sources may provideelements of a marketing information system.


Integrated Marketing Communicationsexamines the nature, role and importance ofmarketing communications and promotionmanagement in the light of their behaviouralfoundations. You will consider internal andexternal communications as well as newchannels in the communications mix.

International Marketing explores theprocess of extending domestic operationsinto a different national market. It examinesthe merits of standardised and adaptedmarketing solutions in global marketing andthe impact of national culture on marketingoperations.

Buyer Behaviour builds an understandingof how consumers and organisations makepurchasing decisions, investigatinginfluences such as culture, social class,perceptions and attitudes.


MSc Marketing Management

MSc Accounting and Finance


It has never been more important to gain afirm understanding of the functions ofaccounting and finance. The worldeconomy is unsettled – subject to never-ending innovations and struggles to gaincompetitive advantage, all of which playeda part in the collapse of well-establishedorganisations in recent years.

Our MSc programme is designed to developan understanding of accounting and financein global organisations and to provide youwith important training for careers in theaccounting and financial sectors.

A distinctive feature of the programme isthat it is designed for graduates from anydiscipline with a strong interest in thefoundations of accounting and finance whowish to acquire analytical skills, bothnumerical and discursive, to pursue a careerin the financial sector. You do not need tohave studied in this discipline, but werecommend that students have a basicknowledge and understanding of accountingand/or business studies to make the most ofthis programme.

The programme also caters for those whoseek a general career in business or publicservice but who want to know more abouthow the accounting and finance sectoroperates and how it influences stakeholders,including managers, providers of financeand government.

You will study

• Issues in Accounting and Accountability • Foundations of Finance • Accounting, Organisations and Control • Corporate Financial Management • Financial Statement Analysis and

Corporate Valuation • Professional Skills and Ethics• Research Methods

You will also

• choose one option from a wide range• undertake a dissertation or project in an

area of interest

Issues in Accounting and Accountabilitydraws on the work of our research centre inthis area to cover topics including financialreporting, auditing, corporate socialresponsibility and sustainability,accountability and governance, asmanifested in current practices and inemerging policies and debates.

Foundations of Finance imparts a thoroughunderstanding of key issues in the theory offinance and the use of theory in practicaldecision making, covering advanced issuesthat include risk–return relationships,portfolio analysis and risk management.

Accounting Organisations and Controlexamines how accounting plays bothostensive and performative roles inorganisational planning, controls andperformance management and understandshow such practices of accounting are shapedby magnitudes of organisational and socialdynamics.

Corporate Financial Management isconcerned with decisions made in aninternational and often unstableenvironment. It explores issues related toinvestment appraisal; bonds and shares;mergers and acquisitions; portfolio theory;and risk management.

Financial Statement Analysis andCorporate Valuation forms a bridge betweenaccounting and finance and as such helpsgive coherence to the MSc programme. It willprovide the tools you need to understandand evaluate data from financial statementsto inform the decision making process andassess the value of an organisation.



The global economic landscape haschanged beyond recognition in astartlingly short space of time.

It is therefore crucial that future businesseconomists are prepared with not only theright economic training to make informedchoices, but also an appreciation of howimportant it is to consider wider externalenvironments throughout the decision-making process.

You will acquire economic skills relevant tobusiness through the study of quantitativemethods and the economic analysis ofbusiness data, developing expertise which ishighly sought-after in the competitivebusiness arena.

Alongside key skills, this programme fostersan analytical approach which you can applyto a vast range of business issues, makingyou a more well-rounded businessprofessional.

You will study

• Economics for Business• Statistical Analysis of Economic Data• Current Issues in Business Economics• International Business Environment and

Strategy• Professional Skills and Ethics• Research Methods

You will also



Economics for Business provides you withan economic ‘toolkit’ for businessmanagement. This includes key concepts inmicroeconomics and macroeconomics:opportunity cost; strategic thinking;equilibrium and disequilibrium; alternativeeconomic models; and predicting theeconomic effects of government policies.

Statistical Analysis of Economic Datadevelops the quantitative skills needed bythe business economist. It illustrates how tomodel a market and to find relationshipswithin data, focusing on the tools ofeconometrics that predict and forecasteconomic variables.

Current Issues in Business Economicsdraws on topical subjects to demonstratehow economics is applied in real businessscenarios. Typically, the module will coverthree or four contemporary issues, such ascompetition policy, financing businesses,economic regulation or international trade.



MSc(Econ) Economics and Business

MSc Finance and Investment


Our MSc will help you become atechnically competent financialpractitioner, able to understand and,where necessary, challenge the principleson which financial firms andmarketsoperate.

This specialist programme is distinctive in itsfocus on finance and investment, withcontent including portfolio and fundmanagement, treasury functions andfinancial investment and with an emphasison financial instruments and markets. Youwill gain technical capabilities in particularquantitative skills, increasingly importantfor a career in finance or investment.

This distinctive programme imparts anappreciation and understanding of the riskspresented by the financial and investmentdecision making of firms, as well as anunderstanding of the important role thatfinancial markets and investors play incorporate governance. It includes adiscussion of socially responsibleinvestment.

You will study

• Quantitative Techniques in Finance andInvestments

• Investment and Finance Theory• Portfolio Management• International Finance and Investments• Risk Management• Professional Skills and Ethics• Research Methods

You will also

• choose one option from a wide range • undertake a dissertation or project in an

area of interest

Quantitative Techniques in Finance andInvestments develops the skills that youneed to understand and apply quantitativetechniques to finance and investment. Youwill apply these techniques, includingdynamic time series modelling, to real-worlddata.

Investment and Finance Theory provides arigorous treatment of the principles andskills required for making investment andfinancial decisions. Topics covered includethe financing of international businessoperations and corporate governance.

Portfolio Management examines thedefinition of and relationship between riskand return for a range of asset classes andportfolios. Topics include international andsocially responsible investment.

International Finance and Investmentsexamines how the principles of corporatefinance are applied and the implications ofthe increasing internationalisation of capitalmarkets. The module explores stockexchanges and other financial markets,investment strategies, risk management andhedging, all in an international context.

Risk Management imparts a broadunderstanding of the fundamentals ofuncertainty and risk, covering differenttypes of risk, such as market, operationaland credit risk. It introduces underlyingtheories of risk and some of the complextools used by today’s experts.



It has become clear that those who haveresponsibility for financial information caninfluencemanagement decisionmakingwithin and outside organisations – and wewant to make sure that you have all thetools to help companies make the rightchoices in challenging economic climates.

This is why our MSc in FinancialManagement provides a strong grounding inthe theory and practices of accounting andfinance in the corporate sector. Through thisprogramme you will become adept atanalysing financial information, adopting aninternational perspective as you considerdevelopments in financial managementacross different cultures.

You will be invited to put yourself in theposition of a financial manager within anorganisation and investigate practical, real-world examples. You will also exploretraditional and contemporary developmentsin financial practice and draw upon relevantresearch as a foundation on which to buildstrategic approaches to financialmanagement.

You will study

• Foundations of Finance• Corporate Performance Analysis• Corporate Financial Management• International Finance and Investments• Financial Analysis• Professional Skills and Ethics• Research Methods

You will also

• choose one optional module from a widerange


Foundations of Finance imparts a thoroughunderstanding of key issues in the theory offinance and the use of theory in practicaldecision making, covering advanced issuesthat include risk–return relationships,portfolio analysis and risk management.

Corporate Performance Analysis exploreshow the application of financial andmanagement accounting techniques canresult in more efficient allocation ofresources and the addition of value. Takingaccount of sociopolitical and internationaleconomic issues, you will examine decisionsmade by executives in satisfying corporateshareholders.

Corporate Financial Management isconcerned with decisions made in aninternational and often unstableenvironment. It explores issues related toinvestment appraisal; bonds and shares;mergers and acquisitions; portfolio theory;and risk management.


Financial Analysis develops skillsassociated with the interpretation of internaland externally published financialinformation to inform decision making. Itconsiders the techniques of financialplanning and valuation of assets within theorganisation.


MSc Financial Management

MSc Money, Banking and Finance


The global financial crisis which hit theworld economy in 2008 brought into sharprelief the importance of corporate andinternational finance, especially thebanking sector, to the functioning ofeconomies andmarkets around the globe.

To help you make a positive impact in thiscritical area, the MSc in Money, Banking andFinance delivers an understanding of howthese sectors work and why they matter –providing you with invaluable training for acareer in money, banking or finance.

The programme is designed for graduatesfrom any discipline who wish to acquireanalytical skills necessary to pursue a careerin the financial sector. It has a quantitativeelement to help you develop the skillsnecessary to thrive in this competitive field.It also caters for those who seek a generalcareer in business or public service but whowant to know more about how the financesector operates and how it assists businessand government.

To make the most of the programme youshould have a foundation of mathematicaland quantitative skills as a basis on which tobuild the advanced knowledge that itdelivers.You will study

• Economics for Business• Money and Banking• Introductory Econometrics for Finance• International Finance and Investments• Professional Skills and Ethics• Research Methods

You will also

• choose from either Monetary Policy or RealEstate Investment

• choose one other optional module• undertake a dissertation or project in an

area of interest

Economics for Business provides you withan economic ‘toolkit’ for businessmanagement. This includes key concepts inmicroeconomics and macroeconomics:opportunity cost; strategic thinking;equilibrium and disequilibrium; alternativeeconomic models; and predicting theeconomic effects of government policies.

Money and Banking developsunderstanding of financial intermediation invarious forms, as banks serve both lendersand buyers. Critically analysing theeconomic theory of bank intermediation, theoperation of financial regulation and the roleof central banks in the financial sector, italso fosters an understanding of monetaryaggregates and monetary transmission.

Introductory Econometrics for Financefosters the quantitative skills needed toanalyse issues of finance and banking. Richin data, the module explores time seriesmethods, other statistical techniques andspecialist computer software that can beused for financial analysis.


Real Estate Investment imparts a systematicand coherent understanding of theprocesses, vehicles and performance of realestate investments, in the context of moderninvestment science as it relates to dynamicdecision making in uncertain conditions.

Monetary Policy explores how and why thegovernment or the central bank tries tomanage variables such as the money supplyand interest rates in order to target variablessuch as inflation and economic growth.



‘I chose to study at Hull UniversityBusiness School to progress my careerand gain new knowledge. Taking a yearout of work to study a full-time MSc wasinitially quite daunting, but it turned outto be one of the best decisions I’ve made.Hull is a very welcoming university and I became really involved in campus life,making new friends from all over theworld!

‘After completing my course I was able togo straight into a paid graduate role, andnow, as Media Relations Executive, I work on the consumer PR for all of theexciting music shows, sports events andexhibitions that come to our venues inthe West Midlands, which include theNIA, the NEC and the LG Arena.’

Alana Ennis, NEC GroupMSc Advertising and Marketing graduate


One of the several well-equipped teaching rooms dedicated to our postgraduate students.

MSc programmes in business 25

Research at H

UBS

www.hull.ac.uk/hubs

We are proud to be home to a supportive, active and outward-looking research community that produces innovative,transdisciplinary research focused on business impact.

The school’s academics share a dedication to the production anddissemination of internationally influential research, all of whichshapes and underpins your programme of study. Through ourresearch we make a significant contribution to Hull’s reputation asone of the UK’s leading research-engaged universities.

Our world-class staff play major roles in the international academiccommunity. Their research, disseminated through books andleading peer-reviewed international journals, generates andadvances new knowledge and ideas; inspires new ways of working;underpins new teaching content and methods; and supports strongrelationships with universities, businesses and institutions bothregionally and internationally.

Research degreesOur aim is to nurture critical thinkers, with the ability to generateknowledge and apply it to business improvement.

Our research programmes – the MRes, MPhil and PhD – cansupport students with interests in any of the school’s areas ofresearch excellence. These are accounting and accountability;economic policy; empirical finance and banking; logistics;marketing innovations and applications; organisational futures;regional and international business; and systems studies.

Doctor of Philosophy and Master of PhilosophyThis is a three-year full-time programme (occasionally taken part-time over five years). Successful applicants to the PhD are firstregistered on an MPhil and are then expected to upgrade fromMPhil to PhD through an Upgrade Seminar (comprising a 10,000-word research report and presentation) at the end of their first year.Exceptionally, students may continue on the MPhil, which is, intotal, a two-year full-time programme (three years part-time).

Master of Research (MRes)This is a one-year taught foundation programme that provides anideal preparation for students wishing to study for a PhD but whosefirst degree or Masters degree did not contain a sufficient research-training element. The programme of study includes modules onresearch philosophy, quantitative and qualitative researchtechniques, generic research skills, interview skills, surveymethodologies and appropriate subject-related options. Successfulcompletion allows progression to the MPhil and PhD programme.

For more information on research degrees at Hull UniversityBusiness School, please visit www.hull.ac.uk/hubs.


About the city of HullHull combines the very best of an urban waterfront location with arich heritage and an exhilarating mix of culture, history, shoppingand nightlife.

Because of its location at the gateway to Europe, multinationalorganisations choose to base their operations in Hull and the region.In addition to being one of Europe’s busiest port complexes and amanufacturing hub, the region is also home to the health care giantsSmith & Nephew, Reckitt Benckiser and Seven Seas, as well as BP,Kimberly-Clark and Arco – all corporate partners of the BusinessSchool. Students benefit from interaction with these organisationsduring their programmes of study.

The University is located in the most cosmopolitan part of the city.Leafy streets lead on to Newland and Princes Avenues, where awealth of local and speciality shops, cafes, bars and restaurants canbe found only 10 minutes’ walk from the University. On a summer’sday this bohemian quarter of Hull is the perfect place to while awayan hour or two with friends, taking in the relaxed atmosphere andsharing a meal from the wide choice of cuisines on offer.

LocationThe Hull Campus is only minutes away from beautiful opencountryside, and approximately an hour’s drive from historic York.The cities of Sheffield, Leeds, Manchester and Nottingham are alsoeasily accessible by rail or road; and the direct train service fromHull to London takes around 2.5 hours. Hull is served byinternational airports at Manchester, Leeds and Humberside and byovernight ferries to Europe.

AccommodationThere are various accommodation choices, including residencesowned, managed or directed by the University. The University’sAccommodation Office can provide advice as to the rightaccommodation for you, as well as access to privately ownedhouses, flats and rooms.

Accommodation which is owned, managed or directed by theUniversity is guaranteed for all unaccompanied overseas students,and further information on this can be found on the University’swebsite at www.hull.ac.uk/accomm.

Cost of livingThe cost of living in Hull is lower than almost anywhere in Britain(indeed, some 30–40% less than in London) and significantly lowerthan in comparable university cities. This means thataccommodation and food are generally more affordable. Also, thelocation of our campuses and residences means that daily travellingcosts are low (or non-existent), and that shopping for food, clothesand other everyday items is within easy walking distance.

Living in Hull


Princes Quay in the centre of Hull.

The Deep. Beverley Minster with Beverley Westwood in the foreground.


Admissions criteriaTo be eligible for admission, applicants should normally possess

• a good Honours degree or equivalent• a good command of English: if you have not studied in an English-

speaking country, you will need to provide proof that you meet theUniversity’s English language requirements

• one academic reference

How to applyYou should complete a postgraduate application form and submitthis along with

• your degree transcript• an IELTS certificate (if appropriate)• your academic reference

You can apply online or download an application form through thePostgraduate section of the University website, www.hull.ac.uk. Ahard-copy application pack may be obtained from

Admissions ServiceUniversity of HullHull, HU6 7RX, UKE [email protected]

or downloaded through the University website at www.hull.ac.ukthrough the link to ‘Admissions’.

Scholarships and feesThe Business School offers a number of scholarships and bursaries toUK/EU and international MSc students each year, and bursaries toUniversity of Hull graduates taking an MSc. Further details can befound at www.hull.ac.uk/hubs-awards or through the BusinessSchool website.

Contact usInformation about applying for MSc programmes, tuition fees, andscholarships and bursaries can also be found on the MSc pages of theBusiness School website at www.hull.ac.uk/hubs.

If you wish to discuss any aspect of your application, please contact

Postgraduate OfficeHull University Business SchoolHull, HU6 7RX, UKT +44 (0)1482 463254F +44 (0)1482 463370E [email protected]/hubs

Applying for the Hull MSc

DisclaimerThis publication is intended principally as a guide for prospective students. The matterscovered by it – academic and otherwise – are subject to change from time to time, bothbefore and after students are admitted, and the information contained in it does not formpart of any contract. While every reasonable precaution was taken in the production of thisbrochure, the University does not accept liability for any inaccuracies.

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© University of HullPublished June 20122682~ME

Look to a successful future withan MSc from Hull University

Business School. We’ll help yousee where your specialist subject

fits into the global businessenvironment – which means that

you will develop the skills andconnected perspective which areat the heart of everything we doand which today’s organisations

expect.www.hull.ac.uk

Admissions ServiceUniversity of HullHull, HU6 7RXT 01482 466850F 01482 442290E [email protected]

Documents

Hull MSc 2013