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Press Release Date: 30/01/2009

INDIA INTERNATIONAL FASHION JEWELLERY ANDACCESSORIES SHOW-2009 (IIFJAS-2009)

The Imitation Jewelry Industry of India witnessed a huge make-over, a revolution! It

was the first time ever in the history of the Fashion Jewelry & Fashion Accessoriesindustry of India, that a trade exhibition of such large a magnitude was organized.

The success story had just started. It was the “  India International Fashion

 Jewellery & Accessories Show 2009”.

The THIRD Edition of this “only exclusive” trade fair for the fashion jewelry & 

fashion accessories industry in India was inaugurated by one of the most renownednames in the jewelry industry of India, and Ex-Chairman of the Gem & Jewellery

Export Promotion Council, Mr. Sanjay Kothari. The Chief Guest  couldn’t stophimself from getting impressed by the drastic and tremendous change & growth and

the extravagant presentation of the fair. His praises and compliments expressed thatthe show and the industry was now no-less than the diamond & gold jewelry

industry. And agreeing to his thoughts were the hundreds of visitors from thediamond & gold Jewelry industry, who have already made their minds to switch-over

to the industry of Artificial Fashion Jewelry, keeping in mind the rise in demand forartificial jewelry & the downfall in gold & diamond.

Held from the 22nd – 25th of January 2009, at Bombay Exhibition Centre, Mumbai,

India, the exhibition witnessed a grand flow of potential and quality trade buyers,designers & companies of allied industries from almost all corners of India and

internationally from USA, UK, Brazil, Gulf, Italy, Greece and neighboring Asiancountries. With the look of the fair being extraordinarily presentable and just perfect,this 4-day even left no participant unsatisfied in any aspect. The order books

apparently started getting flooded with enormous business orders from the first day

itself, the trade visitors’ count of the event being over 8200 in just 4 days. Thisprobably is the prime reason that ALL the participants have confirmed their

participation for the fourth  edition of IIFJAS, scheduled from the 24th – 27th

February 2010 and that too with increased booth sizes.

Major participants that added-to and embellished the grand event were

CRYSTALLIZED™ Swarovski Elements , SIA, ESTELLE, ART GROUP, MAHI, ALEX INT’L, SWETA ART JEWELLERS, ART INDIA, SUNRISE GOLD, TRIBAL ZONE & TIP 

TOP FASHIONS among others. Another major asset to the show was the World’sLargest Ostrich Leather & Feather manufacturing company KLEIN KAROO – South

Africa, which has been catering with its beautiful products to the world's best FashionDesigners & Labels. Also showcasing were companies from Korea & Hong Kong.

India, like rest of the world, is suffering from the recession trends in various market

sectors, declining stock markets, downfall in realty estate investment & variousbusinesses, also in gold and diamond, leading to financial crises. Imitation Jewellery

Market is among such few sectors that is barely affected and doing it’s normalbusiness. India is world’s 2nd largest manufacturer of Imitation Jewellery after China

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