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ISSUE 02 NOVEMBER 07
think it. do it.find out about young people with businesses of their own.
could you be next?
Co
nte
nts
03 Chewing it overLong live the Urban Revolution
04 Market leadersFor Instant Fashion Happiness, just add success
05 Sounds goodMaking sweet Dolphin Music
06 Let’s meet upConnect to the network
07 Grow your ownSowing the seeds with Nurtur
08 Jam todayIt’s no ordinary jam… it’s SuperJam!
09 Motivation with AmaechiJohn Amaechi speaks to Mint
11 Time for teaLeaf makes a refreshing change
12 Mobile magicTry some Inflite entertainment
13 Child’s playCuddle up with iTeddy
14 Dressed for successLooking good with Gorgeous Couture
15 Be differentCan you think ‘unique’?
17 Inspiration on the roadFrom the USA to Liverpool with Mando Group
19 Kids rule okBe seen and heard at Kids Allowed
20 Wonder webAxamba and the IT crowd
21 Meet the localsYour Safe Planet makes travelling miles better
22 High velocityStay up for hours with Velocity Drinks
23 A tenner goes a long wayTurning ten quid into hundreds
25 When the face fitsTake a peek inside Facebook
26 Straight to the topEnter the world of Vikas Shah
27 Name that tuneWrite the Theme tune, sing the Theme tune
29 Are you an enterprising young Brit?Meet some prize winning young people
It’s the one bright spark that ignites the idea, that then
smoulders away in a corner of your mind until it
begins to consume all your thoughts and dreams.
It’s the bright spark that occurs when you imagine a
product you think people would like, or when you work
out a better way of doing things, or simply when you
realise you don’t want to work for anyone else.
Mint magazine is full of bright sparks, and now they’re
all running businesses that they created. They thought
of something – and then they acted on it. Most of
them are not much older than you – or they weren’t
when they turned their idea into a real live business.
Which just goes to show: bright sparks can strike
at any time.
Don’t let the light go out.
Are youswitched on?How many bright sparks does it take to change your life?Actually, just one.
04 13
07 22 09
25 26 09 05
12
27
19 14
Meet
They’re fizzing with good ideas, so keep aneye out for them throughout this magazine.
Any litter makes the street look a mess, but when
it’s chewing gum that’s chucked on the floor, the
problem can stick around for years. Removing
chewing gum from pavements costs plenty –
but thanks to Chris Bradshaw’s innovative UR Bin,
there’s now a socially responsible place to put
your Wrigley’s.
Chris, aged 24, set up his company Urban Revolution in Liverpool in 2005.
His bins take chewing gum and cigarette butts, and offer a secure locking
and emptying system while keeping costs down – which is just what his
customers want. His UR bins are now appearing up and down the country,
so if the streets start looking a little
smarter, you know who to thank.
Who helped get your idea off the ground?“The Weston Spirit were brilliant – they
are a charity that helps young people.
They gave me the confidence to produce
a business plan and take the idea to
the marketplace.”
Got any good advice?“Find out about your local business
networking events – and go to them! You
never know who you’ll meet. If I hadn’t
done exactly that, I don’t think I’d have
found the Chinese metal manufacturer
who helped turn my idea into reality.”
Follow in Chris’s footsteps:Weston Spirit – www.westonspirit.org.uk
Make Your Mark Connect –
www.makeyourmarkconnect.org
Chewingit over
From Marks And Spencer to Red Or Dead,
the humble market stall has been the
breeding ground for no end of big brands
over the years. So if you’ve got a product
that could go down well among the hustle
and bustle of a busy market, why not
take your first steps with a stall?
That’s what Sarah Randle did when she started selling her own
fashion creations in Liverpool and Manchester under the name
Instant Fashion Happiness. The 23 year-old John Moores
University graduate not only sold plenty of clothes, she also
made contact with stockists who wanted to sell her stuff.
You can now find her distinctive hand-printed designs across
the north of England – and she still has a stall at Manchester
Fashion Market every Saturday.
Who did you go to for help?“My first stop was a careers advisor who gave me a few
valuable tips. Then Creative Bias and Train 2000
really helped with my business plan – and if you
want to make a go of your business, you really
need one of those.”
What’s your advice for young people with big ideas?“Keep persevering! It’s hard work at first, but it
will pay off in the end. I had trouble getting the
funding I needed, but once I started getting my
work in shops in the UK, I knew Instant Fashion
Happiness could become a strong fashion brand.”
Follow in Sarah’s footsteps:Creative Bias – www.creativebias.org
Train 2000 – www.train2000.org.uk
www.instantfashionhappiness.co.uk
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Market leaders
Act your ageIf you think you need a track record,
a fat wallet and a head full of grey
hair before anyone takes your
business idea seriously, think again.
You might not have much business
experience, but you’re young.
And that can count for a lot.
FEWER RESPONSIBILITIES
Without kids or a mortgage to tie you down,
you can afford to take risks.
BAGS OF ENERGY
You can think of better things to do than just
having a nice sit down.
THIRST FOR KNOWLEDGE
You’re used to full-time learning – and you know
you don’t know it all.
FRESH THINKING
You’re not stuck in your ways, and you can see
how to do things differently.
So don’t be put off. You’re the right age to think
about running a business – and the sooner
you start, the better.
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Make Your Mark will help you turn
your idea into living, breathing
reality. It’s packed with tips
about finding help, raising
money and running your
business – it’s inspiring
stuff, and it’s aimed at
people your age.
www.makeyourmark.org.uk
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If you use websites like MySpace,
you’re already networking. But did you
know that networks are also one of the
best ways of meeting business people
and picking their brains?
Networking events happen all over the country and there
are almost certainly events near you. Sometimes they’re
relaxed affairs over a drink and some nibbles, sometimes
they’re breakneck ‘speed networking’ events – but they’re
always full of people who know the challenges and pitfalls
of starting a business.
Networking will help you make contacts and meet people
from the local business community. They might be potential
customers or suppliers, or they could just have some
invaluable advice. And even if they can’t help you today,
who knows what they’ll be able to do for you in the future?
Make Your Mark ConnectYou’ll find all kinds of ideas, information, contacts and
events at Make Your Mark Connect. You can even ask
questions, post your business brainwaves, get online advice
and find out what other people are up to – all from the
comfort of your keyboard! Make Your Mark Connect is about
connecting you with ideas, so take a look and tap into some
free support. And of course, it’s the best place to find out
about networking events near you!
www.makeyourmarkconnect.org
When you’ve got £100,000 worth of
stock lying around in your student
house, you can feel pretty sure that
your business is taking off. And if
you’ve turned over a million quid in
your first year… well, that must
sound like music to your ears.
That’s what happened to Jason Tavaria and Rob Williams
as they finished their courses at Liverpool University
and started selling music equipment online. “Our first
idea was selling dance music software to DJs – but it
soon dawned on us that we could take things further,”
recalls Jason.
Now their Dolphin Music company has expanded
into high street stores in Liverpool, Gateshead and
Huddersfield. They stock vintage guitars for rock gods,
lighting rigs for club nights, and even a range
of instruments aimed at school
kids taking their first tentative
squawks, strums and scrapes.
Jason says it was tough at first – “There were already
large, established companies dominating the market
and it was hard to break into the circle, but we did it.”
These days there are 25 people working for Jason and
Rob, and they deliver instruments anywhere in the UK
the day after they’re ordered. So how do you take your
first steps towards this kind of success?
www.dolphinmusic.co.uk
Sounds good
Let’s meet up
HELLO
HEY
Hi
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“Make sure you have a business plan,”
says Jason. “The more you plan, the
better your chance of succeeding.”
You never know when a good idea
will hit you, but for 22 year-old
Jonathan Gibaud, inspiration struck
after a chat with his mum.
“She mentioned that many of her friends said they
wanted an allotment to grow their own organic food,
but never really had the time or inclination to get
their hands muddy.”
Talking about allotments had planted a seed – and
the more Jonathan thought about it, the more it grew.
Since then his idea has flourished, and is about to
bloom into an innovative new product called an ‘Enu’
developed by his own young company, Nurtur.
So what is an Enu?Well… the design is currently under wraps, but
Jonathan calls it a self-watering gardening pod for
use inside or out.
“It offers all the rewards of allotment gardening
without the effort and the muddy boots,” he says,
and he’s confident it can put down roots in a market
that’s hungry for organic grub without the usual
hefty price tag.
So how will Jonathan’s garden grow?“With a lot of hard work, some crying and some hair
pulling, but then lots more products, more people
joining us, and a fantastic life for all involved,”
he reckons. And his advice?
“If you’ve got an idea, just
do it. You’ll always regret
it if you don’t.”
Grow your own
‘What’s stopping you?’ is the rallying cry
of The Prince’s Trust. They give all kinds
of support to young people, and if you’re
between 18-30, are unemployed, and
have a business idea, they can even
help you out with some hard cash.
www.princes-trust.org.uk
www.nurtur.co.uk
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Fraser Doherty is one of the
jammiest young people in Britain –
but his success is definitely all down
to hard work. 18 year-old Fraser is
the creator of SuperJam, a tasty treat
that’s jam-packed with yummy fruit
but completely free of added sugar
and sweeteners.
SuperJam is proving such a hit that it’s now spreading
nationwide – you’ll find it on the shelves in some of
the country’s biggest supermarkets including Tesco
and Waitrose.
A sticky situationFraser’s first jam session was a batch of marmalade –
he sold six jars door to door, then tried twelve jars…
and after a couple of years, he was mixing up
thousands of jars every month.
“When I started, I didn't really look for help anywhere.
I liked the idea that this was something I was doing by
myself, totally independently. I got help mastering the
art of jam-making from my Gran when I started though,
which I was really grateful for.”
Fit for the futureSuperJam is a healthier alternative to traditional
jams that are loaded with extra sugar, and Fraser
is determined to keep us in shape.
“There are lots of foods
which are traditionally very
unhealthy that, with a bit
of innovation, can be made
much more healthy. I've got
loads of ideas for the future!”
Jam today
www.superjam.co.uk
John Amaechi is the basketballer
from Stockport who did what few
of his countrymen have achieved.
He played – and succeeded – in the
sport’s biggest league: the NBA.
Now he’s back in this country,
motivating people with his own
special brand of inspiration.
Here’s what he had to say to Mint.
MINT MAG:When did you first realise you had a special talent
for basketball?
JOHN AMAECHI:I never thought I had a special talent. I got interested
in basketball when I realised that I was treated like
a commodity by team mates and members of the
basketball community. I was treated like someone
with potential, something to offer. Before that, I had
wandered around feeling just like a freak.
MINT MAG:What do you miss now you’ve retired from the game?
JOHN AMAECHI:I miss being in shape – world-class shape – but not
much else.
MINT MAG:Why did you decide to go into business once you
finished playing?
JOHN AMAECHI:My charity work and my education have been preparing
me for this career since I was eight. This was the only
thing I knew would make me feel fulfilled for the rest
of my life.
MINT MAG:Can you briefly describe your business ventures?
JOHN AMAECHI:I have a consultancy firm called Animus Consulting –
we work with businesses on issues of personnel
development, team and group dynamics, leadership,
and the implementation of diversity programmes.
I also travel Europe and the US speaking to companies,
educational institutions and government departments
on various motivational and inspirational issues.
My charity, the ABC Foundation, incorporates health and
fitness centres with a holistic community centre for children
from 4 through to 80! We encourage an environment in which
youngsters can interact with trained, professional adults.
MINT MAG:What qualities do you need to make a success of yourself?
JOHN AMAECHI:That’s a huge question, but I believe fundamentally
that a thorough knowledge of yourself gives you resilience
against what life throws at you. Knowing who you are
informs you of your strengths and weaknesses, and directs
you to goals that will resonate with your true self.
MINT MAG:What achievements are you most proud of?
JOHN AMAECHI:I’m proud of the fact that I have set out to achieve
implausible things, like playing in the NBA despite a late
start and nearly cutting my hand off, writing a New York
Times best-selling book and so on… and I’ve actually
done them. I’m proud of my ability to complete the tasks
I set for myself.
MINT MAG:What problems have you faced in business and
how have you dealt with them?
JOHN AMAECHI:Creating a buzz about the work I do, and putting myself
in a position to work with world-class corporations and
government institutions was difficult. I have had to break
the stereotype that many people have about ‘dumb jocks’!
I think it’s an ongoing process!
MINT MAG:Have you got any new projects planned for the future?
JOHN AMAECHI:Several new projects are in the pipeline! Check out
www.johnamaechi.com in the coming weeks.
MINT MAG:And finally, what advice would you give to young people
who may be thinking of starting a business?
JOHN AMAECHI:Plan first, know why you are going into the venture, and make
sure it will be rewarding for you in the end, because the
amount of work required to get there will leave some scars.
www.animus-consulting.com
www.amaechibasketball.com
Motivation with Amaechi
“Plan first, know why you are going into the venture,
and make sure it will be rewarding for you in the end.”
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Crazy Frog may have given mobile downloads
a bad name, but there are still loads of fun
games, ring tones and other bits and bobs
worth having on your phone. And as phones
get more powerful, this kind of content gets
better and better.
In fact, the only problem is… actually getting hold of this stuff. Which
is where SnG, Iain Rosie’s Daresbury-based company, comes in.
“The original idea came from the poor experience of trying to buy
mobile content a few years ago. We decided to create a solution
that would allow people to easily browse mobile entertainment
from their phone, and have a look at it before they paid for it.”
The result was a product called Inflite, which can be used by anyone
who sells mobile content across the airwaves. It can be branded
and customised very easily, and it means businesses can reach
their customers round the clock via their mobile.
Iain describes the experience of setting up in business as a
roller-coaster ride and is keen to remind other young people
that they don’t have to do everything themselves.
“A common mistake is to spend too long on things you don’t enjoy
and don’t have the skills for,” he says. “Build the strongest team
you can – that way you share the risks and the rewards!”
So if by chance you’ve still got Crazy Frog on
your phone… thanks to Iain, you can easily
find something a little less irritating. There’s
plenty out there… so what are you waiting for?
www.sng-tech.com
Mobilemagic
Iain describes the experience
of setting up in business as
a roller-coaster ride and is
keen to remind other young
people that they don’t have
to do everything themselves.
She was offered a bright urban space in central
Liverpool – within the city’s Static Gallery – and opened
Leaf in August this year.
“We serve up everything from the classic English cuppa
to Japanese blossoming tea that unfurls in your teapot
right before your eyes. We also have a huge selection
of loose leaf teas usually found only in the coolest
teahouses of Tokyo, New York or London.”
Barely three months into her adventure, she’s concocted
a tasty blend of fine teas and organic food in relaxing,
bohemian surroundings. Leaf also hosts all kinds of
creative events, with its open mic comedy sessions
already part of Liverpool’s late night buzz.
Natalie didn’t look for too much advice – “I just had a
gut feeling that what I was doing was right,” she says.
Now that Leaf has taken root, Natalie hopes it will soon
be branching out – “We plan to open another five Leaf
cafés in selected suburbs in Liverpool, and who knows
where we’ll end up after that?”
So follow your instincts, and don’t let others pour cold
water on your idea. And while you think about it…
why not put the kettle on?
www.myspace.com/leafliverpool
“If it’s something you really love,
then it’s worth giving it a go.”
Time for teaWith a coffee shop on almost every corner, whatever happened to our national
drink? When 25 year-old Natalie Haywood from Liverpool decided to knock the
double espressos on the head, she realised there was nowhere in the city
specialising in that most British of brews – the decent cuppa. Except that the
cups of tea she had in mind weren’t the brick-red-fluid-in-a-chipped-mug
type – she wanted something fresher, healthier, and rather more exotic.
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When Imran Hakim’s
brother dared him to better
his niece’s first birthday gift,
he couldn’t have imagined how
things would turn out.
Never one to turn down a challenge, the 29 year-old
Bolton local put his thinking cap on and came up with iTeddy.
An interactive teddy bear with a computer in its tummy, the
iTeddy is an educational toy designed to help kids learn as they
play. With downloadable cartoons, stories and online tutorials
for basic computer skills, Imran saw this as the perfect way to
introduce young children to emerging technologies.
The next step was to pitch
the toy on the Dragons’
Den. After winning
over two of the surliest
Dragons, Imran realised
he was really on to
something. Now he’s got
an exclusive deal with
Argos, multi-national
toy giants knocking
on his door,
orders totalling
£5 million and
a 2008 forecast
of around
£20 million
orders.
Imran obviously knows a thing or two about
turning a great idea into a viable business and
believes it’s not just one thing but a combination
of attributes that helps you get to the top: “You need
the right motivation and confidence in your own
ability,” he says.
With a mounting portfolio of successful businesses under
his belt, it’s hard to believe Imran knows anything about tough
times. In fact, his future looks very bright with iTeddy set to
be one of the biggest sellers this Christmas. Not bad when you
consider it all started out as some harmless sibling rivalry.
You can find out more about Imran
and his unbearably cute invention at
www.iteddy.co.uk
Dressed for success
There’s nothing old fashioned
about Niki Proctor’s business –
except maybe her belief in what
she calls “old fashioned hard work.”
She launched her Gorgeous Couture
fashion label with two colleagues in
2002 and since then her “work hard,
play hard” philosophy has seen her
clothes being snapped up by the likes
of Myleene Klass, Charlotte Church
and all of Girls Aloud!
“We launched with just a couple of sewing machines,
a laptop, a phone and a dream,” says Niki. “Originally
we sold orders to exclusive outlets all over the country,
but now we are mainly an online boutique offering a
huge range of celebrity-worn and inspired dresses –
all designed and made in-house in Manchester.”
Niki has been wearing Gorgeous Couture outfits at a
lot of star-spangled celebrity bashes recently – the
company has picked up a shelf-warping stack of awards,
including the Manchester Evening News Young Business
of the Year. So with all this success in mind – has it been
an advantage being young?
“You’re more prepared to take risks when you’re young,
so maybe having that confident spirit to start the
business came from us all being youthful,” says Niki.
“It was simply a case of having the initial designs
sampled up, hitting the road, and getting the brand into
all the right stores. And kick-starting the PR machine!”
She makes it sound so easy, but warns that there will
be knock-backs for anyone starting a business.
“Just don’t let the knock-backs become set-backs,”
she adds.
At Mint, we call that good old fashioned advice
that doesn’t need any dressing up.
www.gorgeouscouture.com
“But above all, you need drive,
determination and the energy to
carry you through the tough times
– there are always tough times!”
“Keep your vision and stay
positive. If you’re not excited
about your brand then why
should anyone else be?”
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Child’s play
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One of the best ways to learn is to have a go
yourself, and that’s what Young Enterprise Northwest
helps you do. By setting up a temporary business,
you can really get your hands dirty – and find out what’s
in store when you get your own idea off the ground!
www.youngenterprisenw.org
Got an idea that you think could make
you money? If you have, that’s great.
It’s what Mint magazine is all about.
But is your idea different? If you can do something
differently, in a way that people like, you’ll be unique.
You’ll be doing business, but with a twist that’s
all your own.
After all, being different can be a great way to be
successful. And here’s an example to show you what
we mean…
An idea that stuckOnce upon a time, if you had an idea you scribbled
it in a notepad. Notepads had been around for years,
and everyone knew what to do with them. They couldn’t
really imagine a better place for scribbling ideas,
thoughts, phone numbers or anything else. When it
came to writing notes, the good old notepad was king.
But in 1977, a huge company called 3M launched
a new kind of notepad. It was a pad of paper – but each
sheet had a sticky strip on the back. Now you could jot
down a note and stick it anywhere you wanted, including
on the pages of a book. And because it was sticky,
but not too sticky, you could peel it off again without
tearing the page.
They had invented the Post-it Note. Until then, everyone
had been happy with notes scribbled on paper that
blew away when you opened the window. Now people
could mark pages in books, stick notes to their desk,
slap them all over their bedroom, attach them to the
telephone, put them in their diary, or just write ‘KICK
ME!’ and stick it on the back of their mate’s jacket.
“Is anyone already doing something similar?”
If they are, can you offer a better way of doing it?
A new design, or a new way of selling it perhaps?
What can you do to make your idea different?
“Is there a market for my idea?”
Maybe you’ve had an incredible brainwave –
It was an idea with a twist, and it worked. Within a few
years, virtually everyone in the world was using them.
It was a notepad… but it was different.
The ‘Do It Differently’ testWill your idea stick like a Post-it Note? Or will it float
away on the breeze? Ask yourself these questions…
“Does my idea offer something completely new?”
An all-new product or service could be just what people
want – but how will you convince them if they’ve never
seen anything like it before?
but do people really want it? The best thing to do is ask
people. Quiz your friends, use the internet, or just get
out on the streets and find out!
So does your idea pass the ‘Do It Differently’ test?
If it does, good luck. If it doesn’t…
just stick
at it!
“Does my idea offer something completely new?”
An all-new product or service could be just what people
want – but how will you convince them if they’ve never
seen anything like it before?
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Where will your big idea strike? It could be anywhere. Sitting on
the bus, lying in bed, or scoffing your Shreddies in the morning.
on the road
Mind you, it could be a trip away from
home that gives you the inspiration
to set up a business of your own.
That’s what happened to John Moores
Uni student Matthew Johnson and
his friend Ian Finch as they travelled
through the States in 1997. Matt was
20 at the time, and it was during this
trip that he realised that the internet
had the power to transform business
and communication. It wasn’t just
hype – it really was going to happen.
When they returned to Liverpool, they used their student
loans to set up a website development company, and ten
years later, Mando Group is delivering web and design
services to companies all over this country and abroad.
What made you take those first steps?I’d always wanted to work for myself so it was really
a matter of finding the right idea and getting started.
Did you find it an advantage being young?Definitely. I didn’t have any ties and was able to live
cheaply, which helped to get the business established.
How did you feel on the first day youopened for business?Excited! It was great getting the keys to our first office
and having to quickly learn how to sell.
Who helped out with advice, and whatproblems did you encounter?We went to Business Link for some help, but friends
and family were important too. As for problems, it was
hard winning clients at first, and recruiting staff and
then developing them can also be difficult.
What does the future hold for Mando Group?Our future lies in continuing to develop really strong
relationships with our clients, and helping them get the
most out of new technology over the web – including
getting audio and video onto their websites.
Got any advice for other young peoplewith a business idea?Believe in your idea, remember that cash is king,
listen to outside advice, and be realistic!
And your career highlight so far?In 2000, I won the Young Entrepreneur of the Year
for the north of England. I’m very proud of that.
www.mandogroup.com
“I’d always wanted to work for myself so it was really
a matter of finding the right idea and getting started.”
If you’re serious about your business idea, then don’t
miss Startups, the seriously inspiring website. You’ll find
sound advice covering everything from raising cash
to setting up a website, from taking people on,
to working from home. There’s even a section
dedicated to young entrepreneurs.
www.startups.co.uk
Kids
ruleOK
What do you do when you’re juggling
a couple of kids with a full-time
job, and can’t find the appropriate
childcare facilities? You start your
own, of course!
Jennie Johnson discovered that the flexible, high quality
childcare she needed just wasn’t there. But rather than
seeing this as an obstacle, she saw an opportunity.
At 31, she gave up a successful IT career to start a
nursery of her own. So began the life of Kids Allowed.
Determined to do things differently, Jennie has created
centres that are purpose built, drenched in natural light,
stimulating, safe and secure. And most importantly,
Kids Allowed centres give parents the services they
really want and need – which is why she’s picking up
awards left, right and centre.
How did you feel the first day that youopened for business?“Excited, nervous, proud and stressed!”
Who did you go to for advice?“We did lots of research, and I’ve always been happy
to pick up the phone and ask for a quick meeting with
successful business people who have already done
something I’d like to do.”
Wonder webBack in the mists of 1998 – at the dawn
of Google, and way before Bebo, Habbo
and the rest – 21 year-old Ian Harris
was getting to grips with the internet
for the first time.
Excited by what was possible, he soon had a personal
website online, and having made his own presence felt on
the internet, he realised there was an opportunity to help
Where did you go for advice?“A couple of months after Web Tapestry started, we were
approached by a guy called Duncan Foster who wanted to
invest some money and offer us a wealth of knowledge
and advice. It’s been very useful over the years!”
Got any tips?“It’s important to nurture your business, even during
difficult times – and the early days can be very difficult.
You have to be passionate as well as disciplined.
others take the leap into cyberspace too. Together with a
colleague called Mike Reed, Ian launched Web Tapestry –
by the end of 1999 they were hosting 80 websites, and at
that point they decided to run the business full time.
Now Web Tapestry is part of a wider business called
Axamba, delivering IT solutions with a commitment to
reliability and great service round the clock.
Is it an advantage to be young?“Most people in this business seem very young anyway –
but I did struggle to get people to respect me early on.
I remember going to buy a computer with my dad, and
even when I asked the dealer a question, he would
actually respond to my dad. He was very taken aback
when I took out the cheque book and signed it!”
It’s also important to make sure you balance work and
free time –in Axamba’s early days I’d find myself working
from 8am until midnight, which isn’t too healthy.
And keep a very tight rein on the finances.”
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What have been the biggest obstacles?“In a nutshell – finance. We had a vision, and we needed
a lot of money to get it off the ground. We did it, but it
took 18 months to raise the finance and secure the right
investors. We’ve now got three centres with a new one
opening in Knutsford in January.”
Got any advice for other young peoplewith a business dream?“Go for it… but don’t try and do it all yourself. The first
call I made was to my now business partner as I knew
I didn’t have the skills to do everything alone.”
Take a look at the fresh Kids Allowed
concept: www.kidsallowed.com
“It’s important to nurture your business, even during difficult
times – and the early days can be very difficult. You have to
be passionate as well as disciplined.”
www.axamba.com
Given that a steaming hot cappuccino
is not the best way to keep yourself
awake on a packed dancefloor, canned
energy drinks have proved to be big
business over the last few years.
26 year-old Richard Baister
from Newton Aycliffe noticed
how much people would pay for
the privilege of quaffing a cold
fizzy drink with a high dose of
caffeine – even though, in his
opinion, they tended to taste rather… bleeeagh. As a
result he launched his own Velocity energy drink brand,
designed to deliver a caffeine hit and taste good too.
With three flavours – two of which are sugar-free –
Velocity has proved a big hit in clubs and bars in this
country and beyond. In fact Richard and his team have
deliberately targeted dance music venues, appearing
at famous events like the Southport Weekender and
sponsoring tours by big names like Trevor Nelson.
So what qualities does Richard think you need to handle
the highs and lows of business?
“Determination, the ability
to take a knock and carry on,
enthusiasm, confidence and
creativity,” he says. And then
there’s the ability to work
hard too, as it seems the
wide-awake world of energy drinks is a fast-moving one:
“I haven’t stopped to notice the highlights yet –
once you have your nose to the grindstone, things go
by in a blur!”
www.velocitydrinks.com
High velocity
“Once you have your
nose to the grindstone,
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If you’re between 16-30 and you want
to get your business idea off the ground,
you must visit Shell LiveWIRE. Their
website is crammed with essential advice,
and you could even make it big in their
Young Entrepreneur of the Year awards.
www.shell-livewire.org
Far and wideYour Safe Planet is based in Ulverston, Cumbria,
but its huge network of contacts reaches right round the
globe, and that’s what makes it special. By making use
of detailed local knowledge in some favourite backpacker
destinations, travellers can benefit from the tips, advice
and information that never get into the guide books.
It’s like having a ready-made friend wherever you go –
someone who’ll help you plan your journey, and who can let
you know where’s safe, where’s dodgy, and where to avoid…
Meet the localsTravel may broaden the mind, but arriving in a new country
for the first time can be a daunting experience. 23 year-old
Sally Broom was one traveller who had a hair-raising time
of it while backpacking between Cambodia and Laos, and the
experience gave her the idea for a business – Your Safe Planet.
The travel bugSally’s had itchy feet ever since she set off on her travels
aged 14 – she journeyed through Central America, Africa and
Asia, aiming to see a different side to the world and have a
few crazy experiences along the way. She soon realised that
knowing someone local made things much easier as she
then had the freedom to explore far beyond the tourist traps.
Your Safe Planet is now giving travellers exactly that kind
of experience – and with a commitment to responsible
tourism, Sally is determined to put something back into
the communities that backpackers visit.
www.yoursafeplanet.co.uk
Your Safe Planet is based
in Ulverston, Cumbria, but its
huge network of contacts
reaches right round the globe.
What would you do with ten quid?
See a band maybe. Or get a haircut. Or go onto iTunes® and blow it
on a few downloads. But if you’re wondering how you could turn
your tenner into twenty, or a hundred, or even more, you’re already
thinking like someone who wants to make a success of business.
The Make Your Mark with a Tenner competition gives thousands
of young people the chance to turn ten quid into something
more substantial. And with just one month to do it, their
ideas show just how enterprising Britain’s
young people can be. Here are some of the
high achievers from last year’s competition.
A tenner goesa long way
Hairdressing student Nicole Bothma
set up a hairdressing and nails
service by investing her tenner in
products and posters. By the end
of the month she’d made £182 profit
which she’s using to pay for driving
lessons – so her business can go
mobile when her course is over.
www.makeyourmarkwithatenner.org
Nazanean Shirani set up a company
called Kushions, selling comfy
cushions in a range of bright
colours. Having made £110 profit
in a month, she used the money to
make 30 pillows for Great Ormond
Street Hospital.
In the group competition, the
members of Cathay Craftz made
origami to sell to local businesses.
They pooled their tenners, and after
folding an awful lot of paper, they
made over £650 which they donated
to a secondary school in South Africa.
It’s a big fatround of applausefor Fazila Dadabhoyfrom London who won the individual category by making and selling HomerSimpson’s favourite dish – doughnuts.
She cooked up a whopping £410 which
she donated to various charities(though not Weight Watchers) – a few clicks on a calculator reveals she increased her £10 investment by a huge 4100%.
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Straight to the top
Here’s a warning: running a business
can be addictive. So much so that some
people don’t just stop at one, or two,
or even three. For instance, 26 year-old
Vikas Shah from Manchester currently
has four businesses at his fingertips –
and none of those is the one he started first.
That was Ultima Group, a design and technology outfit that
found itself working for the likes of Nike. Not bad to say
Vikas had never even been employed by anyone else –
“My first business was actually my first job!” he says.
Clearly, Vikas knows what he’s talking about when it comes
to launching a business when you’re young.
Check out Vikas’s current business empire.
Swiscot Textiles: www.swiscot.com
Linen Connect: www.linenconnect.com
Charlotte Thomas:www.charlottethomas.co.uk
Equitas Recruitment: www.equitasrecruitment.com
When the face fits
“Don’t let fear get the better of you. If you want to do something,
go for it. Business is a risk, but without taking a deep breath and
moving forward you can’t succeed!”
What’s the first thing you do when you
get on a computer? If you find yourself
writing on walls, getting bitten by
zombies and sending drinks to your
mates, you’re one of the millions that
have found a space on Facebook.
Facebook is this year’s essential social networking site,
having been set up by Mark Zuckerberg just three and
a half years ago. He was 19 at the time.
Originally designed simply to help fellow students at
the famous Harvard University to keep in touch, it soon
expanded to include schools and universities right across
the States along with a handful of other countries too.
As if we need to tell you, you can find out more at www.facebook.com
Finally, in September 2006, Facebook was opened
up to anyone in the world with an email address.
Cue Facebook mayhem!
Now said to be worth several billion dollars, Mark must
feel that setting up Facebook has been three and a half
years well spent. You can even understand his decision to
take time out from Harvard back in 2004 – and then drop
out completely.
So next time a friend sends you a penguin or gives you a
poke, remember that it’s because Mark Zuckerberg had a
business idea that worked. Spectacularly. If your business
idea creates even a fraction of the buzz that his did, then
you’ll definitely have something to tell your friends.
On Facebook, of course.
It’s clear and easy to navigate, but
that doesn’t mean the Business Link
Northwest site is light on information.
Quite the opposite in fact – this is the big
daddy of business sites, with virtually
everything you could need just a click away.
www.businesslink.gov.uk/northwest
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“Sometimes people consider age to be an indicator of
experience and skill,” he says, “but these are just
challenges to fight against. There can be a great sense
of achievement when you overcome them.”
Vikas had bags of confidence when he started out and didn’t
really seek out any special advice. “Initially I did most of the
research myself,” he says, but adds that it can be useful to get
some outside help. “There is often merit in talking to mentors
and other advisers before you get started, particularly if you
need to put in a lot of money to get moving.”
So let’s ask the man himself – what advice would he give to
young people starting out with a business idea?
“Don’t let fear get the better of you. If you want to do
something, go for it. Business is a risk, but without taking
a deep breath and moving forward you can’t succeed!”
Name that tuneOnce, he was in a band. Then he trained
as a concert pianist. It was odds-on
that Richard Bodgers was going to
make a career in music – and at the
age of 23, he launched Theme…
MINT MAG:What’s Theme all about?
RICHARD:Theme is my business – I compose music and
soundtracks for film, TV, computer games, websites…
MINT MAG:What made you take your first steps?
MINT MAG:There must have been some problems along the way?
RICHARD:Cash flow can be a problem for any business.
One month can be great, but then the next
month it can be beans on toast for every meal!
MINT MAG:So what’s next for Theme?
RICHARD:I think it’s time to concentrate on getting some
really big commissions and move into feature films.
I’m also setting up an online music library so producers
and directors can easily get hold of lots of music.
RICHARD:I realised the music I composed was particularly
suitable for film and TV – and sometimes they pay
rather more than you get from being in a band!
MINT MAG:Who helped you out with advice?
RICHARD:I was awarded grants by both the South Manchester
Business Enterprise Scheme and the Prince’s Youth
Business Trust. That meant I could set up my first
recording studio and afford to market myself.
MINT MAG:Got any advice for other young people with their
own business ideas?
RICHARD:Great! But remember you’ll need to be determined
and very well disciplined – just because you’re your
own boss doesn’t mean you can lie in. At the beginning
it can help to offer your services cheap – or even free.
But know when to start charging the going rate!
“One month can be great, but the next can be beans on
toast for every meal!”
Richard’s music appears on
TV ads in your front room on
a regular basis. Find out more
at www.thememusic.net
Your future is a big thing to think about,
but Connexions is there to help you with
advice on all kinds of issues. Housing,
health, relationships and money are all
covered – and so are the ins and outs of
setting up in business.
www.connexions.gov.uk
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Are you anenterprisingyoung Brit?Flick through this magazine and you’ll
see the Make Your Mark name cropping
up again and again. If you have even half
an idea for a business it’s a name you
need to remember, because they can
give you some seriously helpful advice.
Your first port of call should be the Make Your Mark
website at www.makeyourmark.org.uk
There you’ll find all kinds of useful advice, links to
people who can help, and no end of inspiring stories that
will really make you want to get out there and do it.
Plus, Make Your Mark runs competitions that turn the
spotlight on young people who are making a go of it – and
the prizes will come in really useful too.
The Make Your Mark Enterprising Young Brits competition
is aimed at people under 30 who have turned their idea into
a living, breathing business. There are several categories
including a Teens’ competition for people aged 13-19.
You’ve got a year to wait before entries have to be in for
the next Enterprising Young Brits competition, so while
you’re getting your idea under way, why not take a look at
some of last year’s winners and finalists for inspiration?
After going on a sailing course with friends, A-level
student Tanya Budd realised that the devices that
were meant to rescue people who fell overboard didn’t
actually work very well. So she designed the HypoHoist
for an A-level project… and it’s now on sale in the shops!
Sounds like a watertight idea to us.
www.hypohoist.co.uk
Jay Cousins was at university when he designed a range
of cups and plates that are light as a feather and that
fold away flat. Perfect for picnics, they hold food or liquid
– and they’re now available in 30 countries under the
name Orikaso. He’s even designed a plate that turns into
a chess board when you fold it inside out. Now that really
is flexible thinking.
www.orikaso.com
It’s easy to get your name in the paper with Rebecca-Jane
Philipson’s help. Her company In The Paper – which she
launched when she was 21 – produces personalised
tabloid gift newspapers, and after striking a deal with
Tesco in 2006, she’s really spreading the word.
www.inthepaper.co.uk
Pro-Active Sports was set up by Baljeet Singh and
Rowland Egege in 2006. They realised that many primary
schools didn’t have specialist PE teachers and so couldn’t
deliver a full range of sports activities. Baljeet, Rowland
and their team are qualified to coach all kinds of sports,
so they step in and get the kids moving!
www.proactive-sports.co.uk
Find out more at www.makeyourmark.org.uk
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