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Our worst dressed URBAN LIFE 2006 www.myurbanlife.com METRO Wednesday, January 18, 2006 16 So, what is it all about? Urban Life is Metro’s award-winning study of ‘urbanites’ – young, full-time working professionals in Britain’s major cities. Each year we research the opinions, attitudes and lifestyles of 4,000 Metro readers across 13 UK cities, asking for readers’ views on everything from current affairs to cool brands; environmental issues to must-see movies; mobile phones to multiculturalism. What do I get out of it? We’re genuinely interested in your opinions on the key issues of the day and you can share these views with Metro’s editorial team. The results from our surveys fuelled more than a dozen stories in Metro last year – such as the one on this page today. As if that wasn’t enough, we’re also giving away £55,000 in prizes – hundreds of £20 HMV vouchers and one £1,000 cash prize after each of our main surveys. And if you stay with us the whole year and complete five or more of our six main surveys, you will be entered into our prize draw for one £5,000 cash prize. What’s involved? Taking part is easy. Urban Life is comprised of six main surveys, the first one in February and then one every six weeks. All surveys are online so you can do them any time of the day or night that suits you (within our survey periods). We’ll e-mail you when each one is ready to complete, each one should take you around 15 minutes to do. Sign me up now If you are interested in taking part in Urban Life 2006, please go to the www.myurbanlife.com website and follow the instructions there. Spaces are limited on the project – last year we had twice as many volunteers as we needed, so please register early to avoid disappointment. 1. Anything Burberry 2. Chav gold chains 3. Ponchos 4. UGG boots 5. Cowboy boots 6. Furry Mukluk boots 7. Visible G-strings 8. Gipsy skirts 9. Socks and sandals 10. Mullets Road-kill boots, Burberry-clad chavs, wristband overkill… SARAH HILLS on this year’s fashion crimes, as chosen by you not with floaty skirts and T-shirts walking through a Tesco Metro,’ Other boots were also unpopular, especially ‘those big furry boots that women insist on wearing’. One reader described those who wore them as ‘utterly stupid. They look as though they’ve trodden in road kill and teaming them with a short skirt just shows that popular culture does not equal taste.’ U rbanites believe in giving to good causes but are not so charitable when it comes to the plastic wristbands that have become a popular way of showing support for particular campaigns. They have been hijacked as a fashion item, according to one reader, who said: ‘The whole thing has just been undermined by money-grabbing fat-cats who are preying on what started out as a way of raising money for charity. I see kids walking around with God knows how many bands on their arms.’ Urban Life revealed that readers consider denim a second skin but there is a fine line when it comes to how it is worn. One member said: ‘When did women start tucking jeans inside their knee-length boots? Do they realise that they look like really bad 1970s hookers?’ Another ranter added: ‘What’s with this habit of buying severely pre-faded jeans? When they get to that stage I want a new pair.’ And the ‘stupid ethnic look that is in at the moment’ has proved to be ironic for one reader who said: ‘I have been sporting that look for years as an anti-fashion statement, and now it’s in bloody fashion. I’ve had to put my beads and silver jewellery away to avoid looking like a sad fashion victim.’ in cash and prizes is up for grabs WIN! WIN! Now, tell us what YOU think and... Come and take part in our 2006 survey by logging on to www.myurbanlife.com Making a fashion faux pas from time-to-time is forgivable but there are some trends which our readers find really hard to swallow. In an Urban Life survey, Metro invited readers to have a rant about what they considered the most serious fashion crimes of the year. Not surprisingly, chav fashion came top of the list. However, charity wristbands were also bad-mouthed because it was felt people had lost touch with the good causes and wore them as a fashion accessory instead. Chav was recently defined in the Collins English Dictionary as ‘a young working-class person who dresses in casual sports clothes’. But no chav would be complete without plenty of bling and a bit of Burberry, usually imitation. One ranter said: ‘We’ve had a laugh, but now it’s plain annoying. The pattern (Burberry check) is starting to give me an actual headache.’ Cowboy boots also raised a few temperatures among those who felt: ‘They should be worn while riding a horse in Texas, chasing cattle… Good cause or fashion? Celebrities, from left, Beverley Knight, Kimberley Walsh, Davina McCall, Cheryl Tweedy and Rachel Stevens sport white wristbands to advertise the ‘click ad’ for the Make Poverty History campaign KNOWLEDGE MIX Polar Bear Alcatraz Polar Bear Alcatraz VARIETY MIX Brand New Simpsons Brand New Simpsons Right now all Sky TV packages are HALF PRICE for the FIRST 2 MONTHS. Build your own package by choosing any two mixes for £15 £7.50, four for £18 £9 or all six for just £21 £10.50 a month. KIDS MIX has fantastic programmes that entertain, educate and stimulate kids of all ages MUSIC MIX showcases brilliant sounds from classical and chart hits to r’n’b and jazz STYLE & CULTURE MIX includes ballet and opera, as well as style and travel shows KNOWLEDGE MIX for fascinating documentaries on all kinds of subjects from the Crusades to crocodiles VARIETY MIX gives you great entertainment including brand new episodes of The Simpsons NEWS & EVENTS MIX brings you breaking news from around the world PLUS you can add Sky Sports & Sky Movies for the ultimate package for only £42.50 £21.25 a month! The half price offer, free installation offer and the subscription prices only apply when you subscribe to Sky digital for a minimum term of 12 months. Offers apply to new customers only. 2 months half price: Subscribe to anySky digital package before 31 January 2006 and you’ll get the first 2 months half price. You’ll only receive the half price discount if you remain on your chosen package (£15-£42.50 a month) for the first 2 month period. Offer not available to previous or existing customers or with any other subscription offer. Excludes stand-alone Premium Channels, Sky Box Office and other pay-per-view services. Free Sky box offer: You do not have to subscribe to Sky digital. You must enter into an Interactive Discount Contract (IDC). Offer limited to one per household. You are ineligible if you have entered into an IDC or your household has benefited from one. Sky selects your equipment. Installation: When you subscribe to any Sky digital package for the minimum 12 month term, standard installation of your free Sky boxis free for all customers or £120 if you don’t subscribe. Extra costs may apply for non-standard installation. Installation may be subject to delay. Sky digital subscription: Sky News is available without a viewing card. Your free Sky box must be connected to a fixed telephone line for 12 months. You must get any consents required (e.g. landlord’s). Minimum subscription 12 months. You must be 18 years or over. Prices, channels/programmes subject to change. Further terms apply. Information only applies to residential customers in UK, Channel Islands and Isle of Man. Information correct at time of print (January 06). Calls cost no more than 8p per minute for BT customers. Charges from other providers mayvary. GET HALF PRICE SKY TV FROM ONL Y £7.50 A MONTH CALL 08702 425 893 or visit sky.com The Simpsons ™ and © 2003 Twentieth Century Fox Film Corporation. All Rights Reserved. The Simpsons ™ and © 2003 Twentieth Century Fox Film Corporation. All Rights Reserved. FREE EQUIPMENT & FREE STANDARD INSTALLATION HURRY! SALE ENDS 31 JAN C M Y K 16

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Our worst dressedURBANLIFE2006

www.myurbanlife.com

METRO Wednesday, January 18, 200616

So, what isit all about?Urban Life is Metro’s award-winningstudy of ‘urbanites’ – young, full-time working professionals inBritain’s major cities. Each year weresearch the opinions, attitudesand lifestyles of 4,000 Metroreaders across 13 UK cities, asking for readers’ views oneverything from current affairs tocool brands; environmental issuesto must-see movies; mobilephones to multiculturalism.

What do I get out of it?We’re genuinely interested in youropinions on the key issues of theday and you can share these viewswith Metro’s editorial team.The results from our surveys fuelledmore than a dozen stories in Metrolast year – such as the one on thispage today. As if that wasn’tenough, we’re also giving away£55,000 in prizes – hundreds of£20 HMV vouchers and one£1,000 cash prize after each of our main surveys. And if you staywith us the whole year andcomplete five or more of our sixmain surveys, you will be enteredinto our prize draw for one £5,000cash prize.

What’s involved?Taking part is easy. Urban Life iscomprised of six main surveys, thefirst one in February and then oneevery six weeks. All surveys areonline so you can do them any timeof the day or night that suits you(within our survey periods). We’ll e-mail you when each one is readyto complete, each one should takeyou around 15 minutes to do.

Sign me up nowIf you are interested in takingpart in Urban Life 2006, pleasego to the www.myurbanlife.comwebsite and follow theinstructions there. Spaces arelimited on the project – last yearwe had twice as many volunteersas we needed, so please registerearly to avoid disappointment.

1. Anything Burberry2. Chav gold chains3. Ponchos4. UGG boots5. Cowboy boots6. Furry Mukluk boots7. Visible G-strings8. Gipsy skirts9. Socks and sandals10. Mullets

Road-kill boots, Burberry-cladchavs, wristband overkill…SARAH HILLS on this year’sfashion crimes, as chosen by you

not with floaty skirts and T-shirtswalking through a Tesco Metro,’

Other boots were also unpopular,especially ‘those big furry bootsthat women insist on wearing’. Onereader described those who worethem as ‘utterly stupid. They look

as though they’ve

trodden in road kill and teamingthem with a short skirt just showsthat popular culture does not equaltaste.’

Urbanites believe in giving togood causes but are not socharitable when it comes to

the plastic wristbands that havebecome a popular way of showingsupport for particular campaigns.

They have been hijacked as afashion item, according to onereader, who said: ‘The whole thing

has just been undermined bymoney-grabbing fat-catswho are preying on whatstarted out as a way of

raising money for charity.I see kids walking around

with God knows how manybands on their arms.’

Urban Life revealed that readersconsider denim a second skin butthere is a fine line when it comesto how it is worn.

One member said: ‘When didwomen start tucking jeans insidetheir knee-length boots? Do theyrealise that they look like reallybad 1970s hookers?’

Another ranter added: ‘What’swith this habit of buying severelypre-faded jeans? When they get to that stage I want a new pair.’

And the ‘stupid ethnic look that is in at the moment’ has proved tobe ironic for one reader who said: ‘I have been sporting that look foryears as an anti-fashion statement,and now it’s in bloody fashion.I’ve had to put my beads and silverjewellery away to avoid lookinglike a sad fashion victim.’

in cash and prizesis up for grabsWIN!WIN! Now, tell us what

YOU think and...Come and take part in our2006 survey by logging onto www.myurbanlife.com

Making a fashion faux pas fromtime-to-time is forgivable but thereare some trends which our readersfind really hard to swallow.

In an Urban Life survey, Metroinvited readers to have a rant aboutwhat they considered the mostserious fashion crimes of the year.

Not surprisingly, chav fashioncame top of the list. However,charity wristbands were also bad-mouthed because it was feltpeople had lost touch with the goodcauses and wore them as a fashionaccessory instead.

Chav was recently defined in theCollins English Dictionary as ‘ayoung working-class person whodresses in casual sports clothes’.

But no chav would be completewithout plenty of bling and a bit ofBurberry, usually imitation. Oneranter said: ‘We’ve had a laugh, but now it’s plain annoying. Thepattern (Burberry check) is startingto give me an actual headache.’

Cowboy boots also raised a fewtemperatures among those who felt:‘They should be worn while riding a horse in Texas, chasing cattle…

Good cause or fashion? Celebrities, from left, Beverley Knight, Kimberley Walsh, Davina McCall, Cheryl Tweedyand Rachel Stevens sport white wristbands to advertise the ‘click ad’ for the Make Poverty History campaign

KNOWLEDGE MIX

Polar Bear AlcatrazPolar Bear Alcatraz

VARIETY MIX

Brand New SimpsonsBrand New Simpsons

Right now all Sky TV packages are HALF PRICE for the FIRST 2 MONTHS.Build your own package by choosing any two mixes for £15 £7.50, four for £18 £9or all six for just £21 £10.50 a month.

KIDS MIX has fantastic programmes that entertain, educate and stimulate kids of all ages

MUSIC MIX showcases brilliant sounds from classical and chart hits to r’n’b and jazz

STYLE & CULTURE MIX includes ballet and opera, as well as style and travel shows

KNOWLEDGE MIX for fascinating documentaries on all kinds of subjects from the Crusades to crocodiles

VARIETY MIX gives you great entertainment including brand new episodes of The Simpsons

NEWS & EVENTS MIX brings you breaking news from around the world

PLUS you can add Sky Sports & SkyMovies for the ultimate package foronly £42.50 £21.25 a month!

†The half price offer, free installation offer and the subscription prices only apply when you subscribe to Sky digital for a minimum term of 12 months. Offers apply to new customers only.2 months half price: Subscribe to any Sky digital package before 31 January 2006 and you’ll get the first 2 months half price. You’ll only receive the half price discount if you remain on your chosen package (£15-£42.50 a month) for the first 2 month period. Offer not available to previous or existing customers or with any other subscription offer. Excludes stand-alone Premium Channels, Sky BoxOffice and other pay-per-view services. Free Sky box offer: You do not have to subscribe to Sky digital. You must enter into an Interactive Discount Contract (IDC). Offer limited to one per household. You are ineligible if you have entered into an IDC or your household has benefited from one. Sky selects your equipment. Installation: When you subscribe to any Sky digital package for the minimum12 month term, standard installation of your free Sky box is free for all customers or £120 if you don’t subscribe. Extra costs may apply for non-standard installation. Installation may be subject to delay. Sky digital subscription: Sky News is available without a viewing card. Your free Sky box must be connected to a fixed telephone line for 12 months. You must get any consents required (e.g. landlord’s). Minimum subscription 12 months. You must be 18 years or over. Prices, channels/programmes subject to change. Further terms apply. Information only applies to residential customers in UK, Channel Islands and Isle of Man. Information correct at time of print (January 06). Calls cost no more than 8p per minute for BT customers. Charges from other providers may vary.

GET HALF PRICE SKY TVFROM ONLY

£7.50A MONTH†

CALL 08702 425 893 or visit sky.com

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FREE EQUIPMENT & FREE STANDARD INSTALLATION

HURRY!SALE ENDS31 JAN

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Title: The Metro Publication: The Metro Publication Date: 18/01/2006 Origination Date: 17/01/2006 Origination Time: 19:11:29 Newspaper Page: Yes Edition: 1st Page: 16 Layout: 1 Type: Composite CMYK - O4 Split: London Mac User: MET_SQ_PROD_02 Mac Name: MET_SQ_PROD_02 QXP License: 184024085 File Name: 18/16.mta.EPSF