Hindustan Times Vs Times of India

Group 5

Presented by (Group 5)Group Members Roll

No

• Amit Kabra 10011• Chirag Rathod 10031• Mehul Pittie 10078• Prasad Naik 10118• Rashi Agarwal

10129• Rowena Bhot 10139• Vinit Lodaya 10175

PEST ANALYSIS• Political

There is a political backing for the newspaper in the country

• Economical The growth of the country is increasing

• Social The increase in literacy rate

• Technological Better technology and constant development

Strengths Weaknesses

Opportunities Threats

• Significant Presence in the North India• Strong Balance Sheet• Diversification in other business

• No presence in the metros.• Over depended on revenues from North

• Tie up with local paper• Entering into other regions of the country

• Other source of news i.e. television, internet etc.• Other newspaper in the city

SWOT Analysis of H.T

PORTER’S FIVE FORCE MODEL

STRATEGY

• Entering Metros and the untapped regions in the country.

• Reduction in the advertisement rates with more tie-up.

• Introduction of journals and magazines• Introduction of newer supplements in

newspaper.• Ties up with internet websites• News on mobile

THANK YOU