Ht issue 16 201112

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The Holography Times

Endeavour to protect products and peopleEndeavour to protect products and peopleThe Holography Times

December 2011 | Volume 5 | Issue 16

HoMAI quarterly newsletterwww.homai.org

a new design approachenhance brand appeal and equity...

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The Holography Times News Bytes

B O B S T G R O U P . C O M

VISIONFOIL 104 H

The real thingThe VISIONFOIL 104 Hologram from BOBST gives you and your customers the strategic advantage needed to win the war against product and brand piracy, delivering ultra precise application of every size and type of hologram currently in the market, plus many that are not yet commonplace. From banknotes to visas, and from tickets to packaging, the VISIONFOIL 104 H handles them all effortlessly.

After all, it’s the real thing.

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Dear Readers,

Welcome to the 16th issue of The Holography Times.

We all are aware that branding and packaging are important components of marketing. While branding differentiates a company’s product from their competition, packaging is a marketing tool used to refl ect the brand.

With thousands of product launches every year, an innovative use of packaging can enhance the brand appeal as well as sell the product it contains.

This issue brings our cover story on ‘Holographic packaging’, which will help you in revaluating your approach towards how holographic packaging can augment brand appeal and protect brand equity. Apart from this, the issue also covers tender updates, latest patents, news briefs from the industry, along with book reviews and much more. We hope you would like this issue as much as you have liked the former ones. Our only aim is to provide you an update on the industry trends to enable you be more informed and use the information provided as and when required.

Since 2011 is fi nally coming to an end, we look forward to year 2012 with great hopes and take this opportunity to wish all our editorial board members, advertisers, advisers and above all, our readers a very happy and successful New Year ahead.

Do send us your feedback / critics at [email protected].

With Regards, C S Jeena

In this issue

4News Bytes

10

Viewpoint

Interview 8Shobhit Arora, Giriraj Foils

Book Review 14

Counterfeit Seizure Report 16

Tender Updates 17

Global Patents 18

Upcoming Events 19

Holographic PackagingEnhancing brand appeal and protecting brand equity

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Ian Lancaster of Reconnaissance International has won the ‘Brian Monaghan Award for Business Innovation’ at

the International Hologram Manufacturers Association’s (IHMA) Excellence in Holography Awards 2011, in recognition of his ‘outstanding contribution to the industry over the past 30 years’.

The award is named for Brian Monaghan, an innovative and enterprising entrepreneur in holography who died tragically young, and goes to the person selected by the Board of the IHMA as an individual who has followed the tradition of business innovation established by Brian Monaghan.

Adam Scheer, IHMA Chairman, presented the award at Holopack•Holo-print, The Holography Conference, in Las Vegas, Nevada in November. He said: “Since the early 1980s, Ian has worn many hats – holographer, executive director of the Museum of Holography, leader of conferences, publisher of industry newsletters, consultant and a leader on international standards bodies and more. In every role, he has touched every stakeholder in the hologram industry as one of its leading innovators, advocates and thought leaders”.

“The global hologram industry we know today would not enjoy its recognition, prestige and trust without the tireless work and creative vision of Ian Lancaster.”

Ian Lancaster founded Third Dimension Ltd in 1981, to make decorative holograms before joining the Museum of Holography in New York as executive director. He then became the editor of Holography News® and director of the Holo-pack•Holo-print® conference. He has served as General Secretary of the IHMA since its inception. ■

Source: www.ihma.org

The other winner and commendations for 2011 were;

Innovation in Holographic Technology

WinnerStensborg A/S for HoloPrint™

CommendedHologram Company Rako for Holo-inlay in Shrink sleeves

CommendedOptaglio for Achromatic hologram with Colour Shift Effect

Best Origination

WinnerOptaglio for Globe�lower

Commended Hologram Industries for Demetalised Alphagram Stripe on Brasil’s New 100 Reais Banknote

Best Applied Security Product

Winner Hologram Industries for DID Patch© on Philippines P500 and P1000 Banknote

CommendedInkSure& Demax for Car Document Authentication for Bulgaria

Commended Kavach Division of PRS Permacel for West Bengal State Electricity Board Meter Seal

Best Applied Decorative Product

Winner Hazen Paper Company, Curtis Packaging and Coty Inc. for Beyoncé ‘Pulse’

IHMA awards recognizes industry leader

Ian Lancaster

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The Holography TimesNews Bytes

3D Holograms to become forgery proof identi�iers

De La Rue secured its biggest VISA hologram order

PRS Permacel won IHMA commendation award

Kavach, a division of PRS Permacel Private Limited, based in Mumbai, India won the IHMA commendation awards 2011 for best applied security product. The company received the award for one of its solutions provided to West Bengal State Electricity Board meter seal. The awards function was held in Las Vegas, New York at the Annual Event Holopack-Holoprint 2011.

Source: www.prs-permacel.com

Bayer Material Science has developed light sensitive

�ilms that are marketed under the Bayfol HX that has its applications in manufacturing ID cards that are forgery proofed. The technology involves photopolymer �ilms such as the Bayfol HX wherein the holographic image is inscribed on it and upon exposure to laser beams is made visible thereby providing secure physical authentication. These photopolymer materials are cost-effective, ideal for mass

production since they do not require any chemical processes or thermal treatment to go through. Bayfol HX based holograms can be portraits, company logos or even stereograms. The material ensures that the colour of the portrait does not change irrespective of the angle it is viewed from hence the rainbow effect as we see in conventional holographic material is completely avoided. Unlike the conventional holographic materials, the Bayfol HX requires no metallic background and virtually any background can be utilized.

Bayer MaterialScience distributes Bayfol HX for security related applications and to select hologram manufacturers with specialized knowledge. It caters to the automotive, electronics and electrical, construction, sports and leisure industries and had 30 productions centres and employ close to 14700 staff worldwide. Bayer Material Science has a turnover of € 10.2 billion and is considered to be one of the world’s premier polymer manufacturing companies. ■

Source: www.bayermaterialscience.com

De La Rue Holographics has secured its biggest

ever single order for Visa dove security holograms. The �irst shipment from a total of 20 million units has already been dispatched to the Far East, with the remainder to follow over the coming months. The holograms, which are supplied in reels ready to be hot stamped on to Visa branded �inancial transaction cards, depict the iconic three dimensional Visa dove symbol which appears to move as the hologram is tilted. De La Rue has been an accredited supplier since the mid 1990’s.

This latest order reinforces De La Rue’s position as one of the leading suppliers of holographic products to the �inancial card market.

As Ruth Euling, De La Rue Holographics’ Managing Director

points out, “De La Rue believes in the opportunity for expansion in its secure hologram business, as evidenced by this signi�icant order for Visa dove holograms. With over 200 clients across four market sectors we have a very solid platform for growth. Our proposed site relocation plan, which would see hologram manufacturing move from our current facility in Basingstoke in the UK to another of De La Rue’s British sites in Westhoughton, near Bolton within the next 12-18 months, will allow us to better utilise current resources across the De La Rue group, as well as improve and invest in plant and operations for the future. Alongside our plans to improve capability, productivity and ef�iciency, we will continue to work with our customers to keep our holograms at the leading edge of security.” ■Source: www.delarue.com

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Firm received $ 2.7 million to research hologram technology

Kurz new art in design box

IVIR Inc., a Lakewood Ranch company specializing in

medical education technology, says it has received a $2.7 million Department of Defense contract to research hologram technology. The one-year contract was awarded by U.S. Army Research, Development and Engineering Command and Army Research Laboratory in Orlando. Ivir is working with the University

of Minnesota Medical School; Zebra Imaging, which produces 3D digital holographic prints; and Bolt, Beranek and Newman, a division of defense contractor Raytheon. The project will investigate holographic and 3D imaging technologies and the possibility of integrating them into existing medical modeling and simulation systems, the company said.

Holographic and 3D anatomical displays will allow medical professionals to better visualize human physiology during training. The project also will evaluate using light detection and ranging technology for use in medical training during tactical �ield evaluations. ■

Source: www.bizjournals.com

The stamping foil manufacturer Kurz

presented the premiere edition of its “Presentation” design and art box at this year’s Luxepack. The company plans to produce a new edition of the Presentation box on an annual basis, and to dedicate each one to a speci�ic theme. The �irst edition, titled Metropolis, deals thematically with various metropolises around the world. The Metropolis box contains six individual smaller boxes, each representing

a speci�ic metropolis. The packaging of each box has been designed in such a way as to symbolize the characteristics and distinguishing qualities of the corresponding city, thereby highlighting the wide variety of ways in which hot stamping and cold foiling can be used to convey messages. The boxes demonstrate how warm or cool metallic tones, glittery holographic structures, lavish structured stampings or sumptuous reliefs can

be employed to capture the atmosphere of a city.

Invitation to collectorsThe packaging design adorns �ive sides of each box, but does not extend to the sixth side. Instead, this side of each box presents a portion of an artistic image so that, when all boxes have been arranged correctly, a complete picture is formed. The creator of this artwork, which has been produced using stamping foils, is Michael Matthaeus Martha, an artist in Fürth where the headquarters of the KURZ Group is located. Martha’s picture depicts an artistic interpretation of the metropolis theme, which is explained in an accompanying lea�let. Kurz is offering this work to its customers as a genuine collector’s item. It is the �irst item in a planned collection of artworks, all of which will be decorated with hot stamping or cold foils and assembled from individual packaging items. ■

Source: www.kurz.de

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The Holography TimesNews Bytes

IAA appoints new Director General

BOBST launched ACCUCHECK

The IAA (International Authentication A s s o c i a t i o n ) announced the a p p o i n t m e n t of Susanne H a s s e l m a n n as their new

Director General. David Howard, Chairman of IAA and Global Director, Product Protection, Johnson & Johnson said: ‘I am very pleased to announce the appointment of Susanne Hasselmann to the position of Director General of the IAA. Susanne brings immense

industry experience and a unique background in brand protection to this role. The Board unanimously agreed that she would be able to grow IAA’s international role and enhance its voice within the global authentication community’.

Susanne has been working in a leadership capacity in the authentication industry for over 15 years. As Director for Business Development at De La Rue in the ‘90s she headed the Microsoft’s COA (Certi�icate of Authenticity) programme, one of the largest authentication programmes in

the world. She co-founded Axess Technologies, a leading technical and strategic consultancy in brand protection and authentication. She has chaired the UK’s Anti-Counterfeiting Group’s (ACG) Brand Protection Group for many years and has contributed to numerous industry magazines, books and White Papers.

Susanne’s focus over the next six months will be to review the current IAA strategy and to develop a renewed focus for 2012 and beyond. ■

Source: www.ceepackaging.com

BOBST, the world’s leading supplier of quality machinery and services to packaging manufacturers, has announced the launch of ACCUCHECK, the world’s �irst built-in zero-fault quality control device for folding and gluing machines. The BOBST ACCUCHECK system enables manufacturers to drive quality, performance and productivity in packaging with complete control and 100 percent quality output.

The latest in a line of over 350 BOBST units worldwide which include built-in print quality control devices, ACCUCHECK will enable manufacturers to meet demands for rapid and faultless folding and gluing packaging

production, checking the print on every single carton, in-line, during the last process before the boxes are packed and dispatched to the �illing lines.

Using a high de�inition camera based on the Registron® quality control system, ACCUCHECK scans each carton as it enters the folder-gluer, comparing the real-time image against the reference image. ACCUCHECK has been designed for the extremely high rate of data �low received from the camera during production, enabling it to interface perfectly with the host folder-gluer to ensure that any non-conforming carton is logged in the management system and ejected.

ACCUCHECK is able to automatically detect a range of print and print-related defects such as hickeys and spots, physical defects of the carton such as scratches or rubs, inaccurate die-cutting and problems with the control of colour variation. Depending on the settings de�ined for the run, the defective carton can be allowed to continue, or automatically ejected, without affecting production. Whether ejected or not, defects are recorded for later analysis. ■

For more information, contact Raluca Dan, Communications Manager, Business Unit Sheet-Fed, at [email protected]

Source: www.bobst.com

Please guide us on the trends and application of security foil industry in India and in world. The market worldwide is changing very fast, apart from normal features in the �ilm, trace & found technology, IT features for tracing, barcode reading , window metalizing and many such complex processes are being introduced within the �ilms. Due to all these, making look-alike hologram made on such �ilms is becoming dif�icult day by day.

How do you see GFPL in this market? We at GFPL are upgrading the facilities so as to provide all such features within the �ilm at a very economical price in comparison to the world leaders in this segment.We are investing heavily on upgrading our infrastructure so that we can move ahead in competition.

Consistent quality plays an important role in this industry, what are you doing for it?

Yes, this is one feature which plays the most important role in growth of our industry. “Consistency” in quality, services and communication plays vital role wherever you go around the globe.We at GFPL always try to do so by providing consistent quality to our customers.We always check / test our inward raw material so that we do not face any such problem due to inferior quality/variation in the batches. Recipes of the mutually agreed products are frozen and on every production cycle the same are rechecked and rigorously followed.Deviation in the production cycle is avoided and the same are cross-checked amongst the production staff.Our machines are upgraded regularly and we are procuring latest “High vacuum coating systems” from APPLIED MATERIALS so as to provide consistent metalizing.

What are the new developments GFPL is doing for hologram / security printing industry?

We are providing customised patterns as well as general patterns in selectiverelease category of �ilm for holograms in aluminium metalization as well as Zinc sulphide metalized class.Apart from these Special colour �ilms as well as multi colour patterns have been developed for providing more security with in the �ilm itself so as to ensure that duplicating the base �ilm becomes more dif�icult.

What would be your company’s main focus in the next �ive years? Our main focus is to cover the untapped and unrepresented markets, provide consistent quality and specialised products so as to get undaunted support of our patrons as in the past.Without support and understanding of the customer, growth is not possible,so we have to continue providing our customers unparalleled quality andservices in order to retain our market leadership.

Shobhit Arora, Giriraj Foils Giriraj Foils Pvt Ltd (GFPL) was incorporated in 1995 and has gradually risen to being one of the premier manufacturers of premium grade fi lms for holograms. In a decade of its emergence, GFPL has captured three fourth of the market share of the hologram Industry in India. Recently, they were exhibiting at the HolopackHoloprint 2011 conference at Las Vegas where THT team talked to the Managing Director of GFPL about the recent trends of security foil in industry and their plans for this market.

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The Holography Times Interview

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The Holography TimesCover Story

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The Holography Times Cover Story

Holographic PackagingEnhancing brand appeal and protecting brand equity

Introduction: Hologram has evolved from security to packaging since GlaxoSmithKline used it in 1989. In 1990’s period many companies follow up the Glaxo example and started using holographic �lexible packaging for product launches and promotions.

Cadbury used it and resulted in increased sales of 25% to one of its confectionary bar. The most signi�icant development was the adoption of holography by Colgate Palmolive for most of its dental care range throughout the world as a long term feature, following the outstanding success of holographic �ilm on two cartons of its toothpaste in Europe. Although Colgate followed SmithKline in it use of holography for its carton, Colgate seized the initiative to use holography in co-ordinated manner across the world of its dental care range globally.

With the progress of time, holographic �ilms and foils feature in a variety of packaging constructions and are used for

a huge range of products from low value fast moving consumer goods (FMCG) such as snack foods and confectionary products to premium priced products such as spirits and perfumes.

What is holographic packaging? In general terms, the uses of holographic materials, foils or �ilms in packaging can be termed as “holographic packaging”. The holographic solution includes;

- Holographic hot stamp foils

- Laminating �ilms

- Holographic selective cold transfer �ilm

- Holographic total cold transfer �ilm

These all solutions can be used in �lexible, rigid packaging and decorative labels. Further, overt and covert security features can also be combined in these solutions and if designed appropriately can be used to protect the product packaging from counterfeiting as well increasing brand appeal.

“Cadbury used it and resulted in increased sales of 25% to one of its confectionary bar.”

Product packaging plays an important role in product protection as well a key marketing role in developing on shelf appeal, providing product information and establishing brand image and awareness. With nearly thousands of products introduced every year, selection of a right technology is a big challenge both for packaging experts and product manufacturers. Further, in time of global market conditions, brand owners are also facing the problem of tampering and counterfeiting. Here, we examine how holographic packaging playing an important role in brand enhancement and brand equity protection.

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The Holography TimesCover Story

Uses by industry Today, holograms have entered into main stream of packaging and are now viewed by many of brand owners as a powerful tool- combining signi�icant packaging enhancement with brand protection. With thousands of products introduced every year, brand owners have challenges

- To get the attention of customers to be successful in moving their product off the shelf

- To protect its products from ill effects of counterfeiting

Holography Enhancing Brand Appeal

The innovative use of holographic packaging has a proven track record of increasing sales by providing eye catching visual impact in the form of registered image holograms or wallpaper designed holography with a certain pattern, logo or trademark. In this era, where customers face the psychology of choice, holographic packaging help in getting the attention of the customers and moving the product off the shelf.

Holographic packaging products entitled companies with various marketing awards in last 10 years (see side bar).

Recently, holographic paper Hazen paper and box maker Curtis Packaging have collaborated on the design and production of the packaging of Coty’s newer line of Beyoncé Pulse fragrance launched in September 2011. The customer needs an eye catching product that can increase shelf appeal. The collaborator decided to product a result which not only is the hologram 3-dimensional in effect it is 3-Dimensional in fact. The result was that the hologram emanate from the focal point of the box behind the brand name inside the box and �lash outward around all of panels side-to-side and top to bottom in an in�inite continuum of �lashing light.

Holography protecting brand equity

Indian consumer goods companies suffer huge annual due to look-alikeand counterfeit packaging. Hence, large corporate giants, especially in the FMCG and pharma sector, are increasingly

“Holographic packaging products entitled companies with various marketing awards in last 10 years”

YEAR 2011 2010 2009 2008

AWARD & CATEGORYIHMA , Best Applied Decorative Product

AIMCAL product competition award

Category: Packaging healthcare, cosmetics and

toilerties; marketing



toilerties: marketing




WON BYHazen Paper Company and Curtis Packaging for Coty

Inc. Beyoncé ‘Pulse’

Hazen paper Gem-studded” gift box for Elizabeth Taylor

White Diamonds

Hazen paper Holographic set-up boxes for Elizabeth

Arden

Unifoil corp. for Sarah Jessica Parker Covet

Perfume

SOLUTIONS

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The Holography Times Cover Story

opting for special tamper-proof packages. Worldwide some of the most commonly counterfeit goods include nutracuticals, coffee, baby formulated, bottled water and medicines. Besides the losses the companies make in the domestic market, there is a huge international market to keep in mind as well. Some countries have compulsory requirement of tamper-proof packaging in all imports to the country, as one of the biggest motivations to introduce better packaging.

“Though various packaging solutions are now under consideration, the multiple-feature based designs are now driving industry,” said Rajiv Dhar, Director, Indian Institute of Packaging (IIP), an autonomous body under the aegis of the Union ministry of commerce and industry.

Take the instance of Indian pharmacompanies which are using holographic packaging for their tablet strips. Today, most

holograms are used as printed material in forms of small stickers or labels, and pasted to a corner of the package, or on the lid opening. But with holographic packaging, you can cover more of the package’s surface with holograms making it harder to counterfeit.

Conclusion: Holography is pushing the boundaries in areas of packaging and authentication. The technology is limited to imagination. Holograms and holographic effects have proved themselves successfully for packaging of branded products, foods, pharmaceuticals etc for many years. However, a combination of multiple layers of overt and covert security is always bene�icial. As technology continues to develop, there’s no reason why the hologram will not continue to evolve as packaging designers become ever more comfortable with it and continue to see the bene�its unfold before their eyes.

2007 2006 2004 2004

IHMA excellence in holography awards,Category: Security/

Authentication





Category: Packaging non food marketing


Category: Label retail category

PT Pura Barutama and PT MBW Medicos for

holographic cartons for Vitamin C + Kollagen outer

package box

Unifoil Corporation forColgate-Palmolive

Luminous Toothpaste

Unifoil Corp.Holographic Box for Power

Distance Golf Balls from Nike

Vaccumet Corporation holographic label for Miller

Lite

YEAR

AWARD & CATEGORY

WON BY

SOLUTIONS

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The Holography TimesCase Study

Client/Brand : Dixie Toga, Latin America

Year : 2010

Project title : Dixie Toga Holographic Empty Packs

Creative team : Casa Rex, Design Agency

The background to the campaignWhen a brand wants to sell its products, packaging is a way of making it better looking and more attractive to the clients. What happens though when a brand wants to sell a … packaging? That was the problem of Dixie Toga a packaging brand which could now sell holographic shopping bags.To inform their clients about it, Dixie Toga appointed Casarex a design agency for the purpose. They created a series of “empty” packaging’s with amazing graphics and designs on them.

The challenge/trigger event

Objective : To sell holography for packaging

Challenge : To sell empty holographic packs.

The solutionAs the objective was to sell holography for packaging, it would be natural to expect to see holographic packs. But this posed a problem: there was nothing inside the packs and therefore, no theme or concept that could be explored from a design perspective. Faced with this scenario, instead of developing meaningless dummies posing as real products (a common technique used in the packaging industry), Casa Rex came up with an innovative concept and developed the Dixie Toga Empty Packs, turning the ‘no content’ issue into the creative idea behind the execution.

The designing company personalized phrases like ‘I’m empty’ or ‘There’s absolutely nothing inside me’ to deliver relevant and fun content for each holographic pack design. To portray the different moods that holography can add to packaging, the agency identi�ied and developed six sets, each one made out of the substrates that are suitable for holography.

The resultsThe end result was a memorable collection of promotional tool for the company. The Empty Packs were Merit winners at the 2010 International Design Awards and received a nomination by Pentawards.

Dixie Toga Holographic Empty Packs

Empty holographic packaging elements

Empty holographic packaging

Empty holographic packaging colors

Empty holographic packaging bunnies

Empty holographic packaging black

Empty holographic packaging arty

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Pharmaceutical Anti-CounterfeitingA book provides a strategy on combating drug counterfeiting, by C S Jeena

Drug counterfeiting is not a new phenomenon

for this industry. The book Pharmaceutical Counterfeiting by Mark Davison may not be the �irst one to examine the menace of drug counterfeiting, but is the �irst to provide a comprehensive guide on the currently available anti-counterfeiting technologies and the possible solutions to combat the problem.

The author, Mark Davisonis himself a renowned pharmaceutical consultant and is currently the CEO of Blue Sphere Health Ltd. Davison has a great deal of industry experience in pharmaceutical as well as product security and hence has written this book after careful research and insight into the industry and its problems.

It is very likely for the industry professionals to appreciate the author’s ability on categorically addressing the issues like drug counterfeiting, current authentication and tacking technologies, future approaches and examples on drug counterfeiting from around the world.

His discussions on future policy/ authentication technologies

hold a promise to be useful for policy makers and drug companies as he emphases on the need of integration of both digital and non-digital (physical and sensory) authentication methods for pharmaceutical companies. In the book he has also suggested the policy makers to think on focusing over health and patient protection rather than handling and de�ining IP issues and legal de�initions. The book also examines the micro and macro drives, government involvements, geographical and regional issues, and consumer behaviour along with practices in some other industries.

However, it would have been even better if the author had highlighted some of industry’s best practices adopted by various pharmaceutical companies besides giving a comparison of authentication technologies in terms of their strengths, weakness, usages etc. Perhaps a future edition on these pointers will do even well with the readers.

For those determined to take an action against counterfeit pharmaceutical and healthcare products, will �ind the book useful.

BOOK FACTS

Pharmaceutical Anti-counterfeiting, combating the real danger from fake drugs by Mark Davison

Wiley Publications;

Pages 426, US $ 89.95

Books / in brief

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D/M/Y News Reported Category

03.09.2011 Counterfeit cosmetics seized, three arrested Pharma Counterfeiting

06.09.2011 Former Navy of�icer arrested with 150 fake travel warrants Fake Document

09.09.2011 Fake stamp paper racket busted in Gwalior Fake Document

14.09.2011 Dr. Falsehood, the menace of fake medical certi�icates is having multifaceted effects Pharma counterfeiting

14.09.2011 State has 40,000 fake caste certi�icates Fake Document

20.09.2011 Fake OPD cards: The great begging con is on Fake Document

21.09.2011 Duplicate mobile battery found: gang arrested Product Counterfeiting

24.09.2011 Fake currency of Rs 2.94 lakh seized Currency counterfeiting

26.09.2011 Farmers facing problem with fake seeds Fakes

26.09.2011 Fake certi�icate racket busted in Madurai Fake Document

28.09.2011 Smugglers held, goods worth Rs 13.5 crore seized Fake FMCG product

3.10.2011 Factory seized making fake gas regulator Fake FMCG product

10.10.2011 1200 fake cement packing bags seized Fake

10.10.2011 Two held for making fake driving licences Fake Document

10.10.2011 Terrorist may adjust counterfeit currency worth Rs 200 crore in UP Currency counterfeiting

12.10.2011 27 carton-boxes of fake ghee seized Fake FMCG product

17.10.2011 Fake deodorants seized, man arrested Fake FMCG product

20.10.2011 8 held for credit card fraud in city Fake Identity

25.10.2011 Fake currency racket busted Currency Counterfeiting

31.10.2011 Card fraud loss at Rs 13 Crore in 2010: RBI Fake Document

2.11.2011 18,000 in a day, Fake IPAD’s �loods market Fake electronics goods

3.11.2011 10,000 litres fake oil seized, found label & tin boxes of famous brands Fake FMCG

9.11.2011 Man forges PMO ID card, still roams free Identity Theft

12.11.2011 3 lakh fake ration cards seized Fake Document

14.11.2011 Indian Inc goes after $ 5 billion fake, smuggled goods threat Counterfeiting

18.11.2011 10 women held with fake passports Identity Theft

Counterfeit Seizure ReportThe HOMAI counterfeit report displays all of the counterfeiting seizures reported in Indian newspaper for period September – November 2011.

For detailed, subscribe to HoMAI press monitor or e-mail at [email protected]

Industry Updates

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Tender updatesDomestic

Organisation Month State Details

Assam University, Silchar, India Sep Assam Security hologram

Prohibition & Excise Department Sep Andhra Pradesh Security hologram for Excise Adhesive Label

Bank Note Press, Dewas, India Sep Madhya Pradesh Security hologram

Dakshinanchal Vidyut Vitran Nigam Sep Uttar Pradesh Supply of hologram meter sealsLimited

Director Industrial Safety and Health Sep Gujarat Hologram

Indian Trade Promotion Organisation Sep New Delhi Security Hologram

State Board of Technical Education Sep Jharkhand Security printing marked sheets

Ministry of External Affairs, New Delhi Sep New Delhi Security Features for the use in Personalization of Indian Visas.

Prohibition & Excise Department Oct Uttar Pradesh Security Hologram for excise adhesive label

Directorate Supplies And Disposals Oct Haryana Security hologram for excise adhesive label

AtalBihari Vajpayee Ian Institute Of Oct Madhya Pradesh Security hologramInformation Technology and Management

Archaeology And Museums, Nov Rajashthan Security hologramJaipur, Rajasthan

Shri Warana Sahakari Dudh Utpadak Nov Maharashtra Holographic Packing FilmPrakriya Sangh Ltd.

Department of Geology and Mining Nov Uttar Pradesh Security hologram

International

Organisation Date Country Details

Türkiye Radyo Ve Televizyon Kurumu Sep Turkey Printing of banderole hologramGenel Müdürlügü Satinalma Dairesi Baskanligi

Ministerio Da Educacao Sep Hologram stickers

Sasseta Sep South Africa Security hologram stickers.

Asamblea Nacional De Rectores - ANR Oct Peru Security holograms

State Institution Department of Nov Kazakhstan Holographic Gift BagEducation Of The City Of UST-Kamenogorsk

Istanbul Büyüksehir Belediyesi Nov Turkey Hologram, Magnetic Tape andLevazim Ve Ayniyat Müdürlügü Label of PVC

Istituto Poligra�ico E Zecca Dello Nov Italy HologramStato Spa

To get the latest tender, subscription and information email at [email protected]

Industry Updates

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The Holography Times Industry Updates

Publication Title Int. Application ApplicantDD.MM.YYYY Class Number

12.11.2011 2373492 -method for producing a B42D 15/10 09774638 OVD kinegram AG Security element and transfer �ilm)

10.11.2011 (Wo/2011/138394) optical G02B 5/18 PCT/EP2011/057204 Hologram Industries authentication component and method of fabricating said component

10.11.2011 Wo/2011/137941 -method for D21F 1/44 PCT/EP2010/067998 Fedrigoni s.P.A providing a watermarking wire mesh, watermarking wire mesh, apparatus for obtaining it and anti-counterfeiting document

03.11.2011 Wo/2011/134391 -anti-counterfeiting G06K 7/10 PCT/CN2011/073344 Pettersson, Hans, method using at least two different Jerry, Urban codes

02.11.2011 2382097 customised secure document B42D 15/00 10703319 Hologram and procedure for securing a document 20060101 Industries sarl AFI2010081 9BHEP

19.10.2011 2377687 -molded plastic material, B41M 1/04 11162823 MINOVA Labels R L method for manufacturing it, and tamper-evident articles made of said material

13.10.2011 WO/2011/124641 -method and device G03H 1/20 PCT/EP2011/055420 Hologram for producing contact prints of volume Industries re�lection holograms Research GMBH

12.10.2011 2373493 -identi�ication document with B42D 15/10 09795764 GEMALTO OY an improved anti-counterfeiting element

06.10.2011 WO/2011/120317 -anti-counterfeiting G09F 3/03 PCT/CN2010/080105 Guangzhou Manborui method for product package Material Technology Co., Ltd

05.10.2011 2372019 -A strip for inclusion in a pulp D21H 21/42 10159026 D W Spinks Embossing during manufacture of a security paper ltd

Global Patents

Using PATENTSCOPE you can search 8,163,633 patent documents including 1,969,606 published international patent applications (PCT).

FOR MORE VISIT AT http://www.wipo.int/patentscope/search

www.homai.org 19


Upcoming Events

India Packaging Show 2011Dec 7-10, 2011, New Delhi, India, Web: www.indiapackagingshow.com

Pharmapack Europe 2012Feb 15-16, 2012, Paris, France, Web: www.canontradeshow.com

10th Asian High Security Printing Conference Dec 7-9, 2011, New Delhi, India, Web: www.cross-conferences.com

Optical Document Security Jan 18-20, 2012, San Francisco, California, Web: www.opticaldocumentsecurity.com

Product Authentication + Security Summit Feb 29-Mar 2, 2012, Shanghai, China, Web: www.product-authentication.

IP Protect Expo 2012: Brand Protection in ActionMar 28-29, 2012, London, United Kingdom, Web: www.ip-protectexpo.com

Pharmaceutical Anti-CounterfeitingApril 24-25, 2012, London, United Kingdom, Web: www.appelconsulting.co.uk

DRUPAMay 3-16, 2012, Dusseldorf, Germany, Web: www.drupa.com

International Banknote Designers ConferenceSep 2-5, 2012, Stockholm, Sweden, Web: www.banknotedesignersconference.com

Holopack Holoprint 2012Nov 6-8, 2012, Moscow, Russia, Web: wwww.holopack-holoprint.com

Banknote 2012Dec 10-13, 2012, Washington, USA For more details contact: www.ibd-association.com

Cartes in AsiaMar 28-29, 2012, Hong Kong, Web: www.cartes-asia.com

The 9th Pan European High Security Printing Conference Mar 27-29, 2012, St Petersburg, Russia, Web: www.cross-conferences.com

Security Document World 2012 May 21-23, 2012, London, United Kingdom, Web: www.securitydocumentworld.com

Latin American High Security Printing Conference June 12-14, 2012, Rio De Janerio, Brazil, Web: www.cross-conferences.com

Security Printer’s Conference & Exhibition Oct 17-19, 2012, Bordeaux, France, Web: www.intergraf.eu

Global forum on Pharmaceutical Anti-Counterfeiting Nov 27-29, 2012, Washington DC, Web: www.pharma-anticounterfeiting.com

CeBITMar 6-10, 2012, Hannover, Germany, Web: www.cebit.de

Published by:Hologram Manufacturer Association of India

(HoMAI)

Issue Editor:

C S Jeena

The Holography Times is a quarterly newsletter published by HOMAI with an aim to provide

latest developments, research, articles, patents and industry news to a wide audience related to

Holography in Indian and World.

The editorial team welcomes your news, contributions and comments. Please send your product updates, press releases, conference

announcements or other contributions to HoMAI:

21-Ground Floor, Devika Tower 6Nehru Place, New Delhi 110019, India

Telfax: +91 (11) 41617369Email: [email protected],

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on behalf of HoMAI

Disclaimer: The data used here are from various published and electronically available primary and secondary sources.

Despite due diligence the source data may contain occasional errors. In such instances, HoMAI would not be responsible

for such errors.

About HoMAIThe Hologram Manufacturers Association of India (HOMAI) is a non-pro�it organization established in 1998 to represents and promotes the interest of hologram industry in India as well as to �ight against counterfeiting.

Industry Updates

www.homai.org20


Documents

Ht issue 16 201112