HRSA Hospital CampaignPhase IV Launch

Wednesday, September 24, 20142:00 – 3:00 p.m.

Hospital Campaign National PartnersAmerican Hospital AssociationAmerican Society of TransplantationAmerican Society of Transplant SurgeonsAssociation for Multicultural Affairs in TransplantationAssociation of Organ Procurement OrganizationsDonate Life AmericaDonation and Transplantation Community of PracticeInternational Transplant Nurses SocietyNATCO, The Organization for Transplant ProfessionalsOrgan Donation and Transplantation AllianceUnited Network for Organ Sharing

Hospital Campaign Leadership TeamKen AlexanderVP, Quality & Regulatory ActivitiesLouisiana Hospital Association Cathi ArendsDirector of Hospital and Donor

Family ServicesLife Connection of Ohio

Christy BethelDonation Development CoordinatorOneLegacy Karan CollinsDirector of Hospital DevelopmentDonor Alliance (AOPO HD Council Co-Chair) Lauren FittingCommunity Outreach/Partnership CoordinatorLifeline of Ohio

Todd FranzenCommunity Education CoordinatorGift of Life Donor Program

Deborah GibbsPublic Relations ManagerLifeShare of the Carolinas Kirsten HeintzDirector of CommunicationsLouisiana Organ Procurement Agency Jenny Miller JonesDirector of EducationKentucky Organ Donor Affiliates Becky GertschDirector of Hospital DevelopmentArkansas Regional Organ Recovery Agency Patty LadegaardProgram CoordinatorDonate Life California

Samantha MitchellDirector of Hospital DevelopmentLifeshare of Oklahoma

Yoli MontemayorRegional ManagerTexas Organ Sharing Alliance Josh MullerManager of CommunicationsGift of Hope Kelly ThompsonExecutive Policy and Privacy OfficerThe PA eHealth Partnership Authority Diana WestbrookEditorUNOS Charlene ZettelPresident/CEODonate Life California

AgendaWelcome and Introduction of Phase IV• Mary Ganikos, Division of Transplantation, HSB, HRSA• Rita Maldonado, Division of Transplantation, HSB, HRSA• Venus Walker, Division of Transplantation, HSB, HRSA

Phase IV Scorecard and Timeline• Jenny Miller Jones, Director of Education, Kentucky Organ Donor Affiliates;

WPFL Leadership Team member

National Partner Support and Activities• Rita Maldonado – National Partner campaign support during Phase IV

National Partner Spotlight• Kent Holloway, President/CEO, Lifeline of Ohio; President, Board of Directors,

Association of Organ Procurement Organizations• LeAnn Swanson, Executive Director, Organ Donation and Transplantation Alliance

Open Mic/Q&A • Ask questions or share your news from Phase III or plans for Phase IV

Hospital Campaign

• Where have we been?

• Where are we now?

• Where are we going?

Where have we been?Registry Enrollments—Phases I–III

327,815 registry

enrollments

Where have we been?Phase III Recognition

(concluded May 31, 2014)

• 397 hospitals and 78 transplant centers earned gold, silver, or bronze levels of recognition

• 32 OPOs, 18 DLAs, and 13 state hospital associations received recognition

Where are we now?

58Enrolled

100%

Where are we now?

Where are we going?Phase IV Goals

• Increase donor registrations by 100,000

• Engage and enroll additional hospitals, transplant centers, hospital associations, and DLAs

• Support all enrollees in participating, expanding activities, and earning recognition

• “Institutionalize” donation promotion as a routine and customary practice for all partners

Phase IV Timeline

Annual Challenges• Enrolled hospitals earn

recognition through challenges

• More than 40 suggested donor registration activities to earn points

• Campaign Scorecard for recording actions Scorecard Phase IV.pdf

www.organdonor.gov/howhelp/hospitalcampaign.html

Campaign Resources• Communications materials on HRSA website• Scorecard and Activity Guide

Coming soon in Spanish

• Shortened version of Dr. Koh AOPO video Available at organdonor.gov

• Toolkit icon (widget) Link for partner websites

• Learning Series webinars• Campaign coaching

www.organdonor.gov/howhelp/hospitalcampaign.htmlwww.youtube.com/user/HRSAtube

Enroll in the Hospital Campaign

• Enroll in the Hospital Campaign at:www.organdonor.gov/howhelp/hospitalcampaign.html

• Join WPFL e-news list—email request to:wpfl@akoyaonline.com

National Partner Commitments• PROMOTE the campaign through

standard member communications channels

• SHARE the updated Phase IV campaign resources by posting or linking to the Hospital Campaign webpage

• ACKNOWLEDGE in various ways those who are recognized for their efforts in the Campaign Challenge

National Partner Spotlight

• Kent HollowayPresident/CEO, Lifeline of OhioPresident, Board of Directors, Association of

Organ Procurement Organizations

• LeAnn SwansonExecutive Director, Organ Donation and

Transplantation Alliance

Open MicCampaign Updates

• News from Phase III and plans for Phase IV Recognition opportunities Events Press/media coverage

• Q&A

THANK YOU!

Join Us for Our Next WebinarWednesday, October 22, 2014

2:00 – 3:00 p.m.