WWW.HRMONLINE.CA

ISSUE 2.2 | $9.99

HR OVERHAULKIMBERLY-CLARK INSIGHTS

SIEMENS STANDARDSTRENGTH IN DIVERSITY

LEADERSHIP LESSONS FROM SPACE

THE WHO’S WHO OF HR

CHRIS HADFIELD ON BUILDING A TEAM

HRD2.2_OFC.indd 1 26/03/2014 2:21:59 AM

16 | APRIL 2014

COVER STORY / HOT LIST

HRMONLINE.CA

APRIL 2014 | 17

Who’s moving and shaking Canadian HR? We’re showcasing this country’s high achievers as the industry faces growing challenges and successIn 2014, HR directors have undeniably come into their own as integral members of executive leadership teams. Their contributions steer strategic development and decision-making across the corporate structure, with increasing impact on P&L, share prices, M&A and investment. In short, the role of HR director 2014 is remarkably different from the role of HR director 1994 or even HR director 2004. The changes haven’t come without challenges.

“For 10 years now, we have witnessed a polarization of the human resources function,” says Francine Tremblay, associate partner, Performance, Reward and Talent at Aon Hewitt. “At one end of the spectrum, we can see that the long-awaited strategic shift is here to stay. Changes in technology have indeed made it easier to access strategic data that have allowed CEOs and CFOs to get a better grasp of the risks involved in talent management.”

Also, the function has become structured in such a way as to strengthen its support of policy-makers and people managers, she adds. but here’s the rub.:

“At the other end of the spectrum, we notice that these same changes have helped create a distance between the (HR) function itself and employees,” says Tremblay. “The computerization of administrative components and an online access to program information have, in fact, greatly reduced interpersonal relationships and human interaction. The challenge will be to re-humanize its relations with employees.”

This list of “hot” HR professionals showcases those who are successfully walking today’s line -- both connecting with CFOs but also the workers affected by those financial decisions.

These hot corporate leaders have spearheaded innovative results, embraced diversity, driven down costs while upping productivity, or navigated difficult change. Some have been recognized with accolades; others have not. All are delivering more.

HRMONLINE.CA

COVER STORY / HOT LIST

18 | APRIL 2014

Steve Wuthmann Executive Vice-President, Human ResourcesTIM HORTONSWHY HOT? One of Canada’s best-loved brands – employing 2,021 corporate employees as well as 96,000 workers throughout a franchise empire – is set to add another 500 locations across the country. That girth increasingly requires a well-orchestrated HR plan, one that Wuthmann, who was appointed Executive Vice-President, Human Resources, of Tim Hortons in September 2013, will create. He’s undeniably up to the task, say industry insiders. Wuthmann brought more than three decades of human resources and operations experience to the company, including his time with Purolator Courier, Labatt Breweries of Canada and Canada Packers.

WHY HOT?As one of the most dynamic retail pharmacy operations in Canada, Shoppers is a household name. Recent times have also seen it foster an award-winning culture of passion through a comprehensive employee engagement program. Viucic and her HR team took a leadership role in applying tactics and tools that measurably improved customer service and loyalty and increased profitability – an example of how HR can bring value and expertise to the table as a business partner.

Vuicic has extensive experience leading human resources and organizational development for top Canadian employers and brings that to bear on her current duties. Before joining Shoppers Drug Mart as Senior Vice-President, Human Resources and Organizational Development, in 2007, she was vice-president, People, at Wal-Mart Canada, leading the human resources function for the organization. Vuicic has also HR executive and management positions at Chapters/Indigo and Wendy’s International Inc.

Mary-Alice VuicicChief Administrative Officer and Executive Vice-President, Human Resources and Public AffairsSHOPPERS DRUG MART

APRIL 2014 | 19

HRMONLINE.CA

WHY HOT? Gone are the days of showing up for a training session to simply check a box on an attendance sheet. Cisco, which topped Aon Hewitt’s best employers list in 2013, is focused on changing the conversation about the value and impact of workplace learning. In December 2014, the organization announced it would be investing up to $4 billion in research and development facilities in Ontario, potentially seeing 1,700 jobs created.Smyth, who joined Cisco last year, is spearheading the company’s move to a blended strategic learning approach that includes experiential and collaborative learning as well as simulation and gaming.

The organization has tailored its leadership and high-potential programs to the individual, with critical input from business leaders. Cisco is also using

technology such as collaborative applications to enable our national employee base to learn and share together. Virtual learning can be just as valuable as a classroom situation, with the benefit of less downtime, reduced travel, and the building of stronger relationships across its business.

Kelly SmythLearning and Development LeadCISCO CANADA

WHY HOT? As the president and CEO of the Ordre de CHRA et CRIA du Québec since 1993, Francoeur has seen membership grow from 800 to over 11,000. A frequent speaker on labour relations and people management, Francoeur is also a member of the administration for the Canadian Council of Human Resource Associations and represents Canada at the North American Human Resource Management Association. One recruiter in Quebec described Franceour to HRD as the “Pope of HR in Quebec.”

Florent FrancoeurPrésident-Directeur général, ORDRE DES CONSEILLERS EN RESSOURCES HUMAINES AGRÉÉS

WHY HOT? In 2013, clothing manufacturer Canada Goose expanded production with a new plant in Winnipeg, opened new research centres in northern Canada and opened a U.S. headquarters to handle consumer demand. The company also made it to the Profit 500 list, with a five-year growth (2007–2012) of 538 per cent. With a change in corporate ownership, the Canadian icon will likely have to tweak its messaging to proudly Canadian workers.

Driving that message, Whillans describes herself as “a business-minded HR generalist leader who focuses on delivering results through customer focus and collaboration.” The company has more than 1,000 employees, and its products are sold in more than 50 countries around the world.

Lindsay WhillansVice-President, Human ResourcesCANADA GOOSE

WHY HOT? WestJet consistently tops lists of most-engaged workforces and in 2013 was named most attractive employer for the second year running. Pelino stepped into the role of executive vice-president, People and Culture, in August last year, with some big shoes to fill. She brought with her experience from many of Canada’s most recognizable brands, including Tim Hortons, Canadian Tire, and General Electric.

“WestJet is a jewel in the Canadian business landscape,” Pelino says. “Their approach with employee ownership and empowerment is renowned, and I could not be more thrilled to become a ‘WestJetter’ and be part of the team.”

Pelino is also dedicated to gender equality, recently serving as the executive chair for Canada in the Women’s Foodservice Forum, an organization dedicated to the development of women leaders in the industry.

Brigid PelinoExecutive Vice-President, People and Culture, WESTJET

COVER STORY / HOT LIST

20 | APRIL 2014

Helena GottschlingSenior Vice-President, Leadership and Organizational Development ROYAL BANK OF CANADAWHY HOT? As senior vice-president, Leadership and Organizational Development, Gottschling is responsible for executive and high-potential talent management, including leadership development, succession planning, and organizational development. She has had to put that high-level succession planning into practice with the announcement that RBC’s long-time CEO Gord Nixon is stepping down this coming August. Nixon is the longest-tenured bank CEO in North America.RBC’s succession planning relies on identifying and developing high-potential employees early, Gottschling told HRD.

“Our talent review process is well ingrained across RBC. We place a lot of emphasis in identifying non-executive high-potential talent so that we really understand who our emerging leaders are. We understand that pipeline and where we have gaps and what we need to do to close those gaps.”

Gottschling says her time working in business functions outside HR made her a better HR leader and a better business partner.

“HR professionals really do need to deepen their understanding, their business and financial acumen, so they understand the programs we introduce, what drives employee behaviour, and that it’s relevant and aligned.”

Daryl Refvik National Director, Human ResourcesBENNETT JONESWHY HOT? Under Refvik’s HR leadership, Bennett Jones has been named to Aon Hewitt’s Best 50 Employers in Canada for 12 consecutive years. Over the past nine years, Bennett Jones has been placed in the top 10 and has been named the third-best employer for the last two years.

Refvik began his career at Bennett Jones in 1985 as the supervisor of

Corporate Services which, through his leadership this area, was developed into the leading corporate services group in Calgary. During this time, he taught a number of courses at the Southern Institute of Technology, Mount Royal College, and at the Alberta Legal Education Society.

Refvik moved into his current role as national director, Human Resources, in June 2003. He leads a team of HR professionals that provides support to all of the Bennett Jones offices (Calgary, Edmonton, Toronto, Ottawa, Washington, Doha, Dubai and Beijing). He has built a strong reputation in the legal and HR communities as being a strong leader and effective HR professional.

John Paul MacdonaldCorporate Vice-President, Human Resources and Public AffairsBOMBARDIERWHY HOT? With more than 70,000 employees worldwide, the Montreal-based company is one of the top train and plane manufacturers in the world. Despite global setbacks in the transportation industry, the organization has remained one of Canada’s top employers. It is also the only Canadian company to feature on Universum’s World’s Top 50 Most Attractive Employers list.

Macdonald brings his background in communications to the human resources role he has held at Bombardier for six years, leading the corporation’s talent management strategy.Over the years, Macdonald has developed a particular expertise in financial communications, crisis communications, and conflict resolution in situations as varied as share offerings, mergers and acquisitions, aircraft crashes, a murder trial, and strike actions.

APRIL 2014 | 21

HRMONLINE.CA

WHY HOT? Cerrone took on the permanent role of executive vice-president, Human Resources, for Hudson’s Bay Company in January this year, as the Canadian institution continues its push to the top of the retail heap. Competition -- especially around customer service -- is getting steep, with the continuing entry of U.S. giants to the Canadian market.

Cerrone brings more than 30 years of experience to the company, with a strong track record of driving growth and business results through data-driven HR strategies. In his most recent role as EVP of Human Resources and Communications for Sara Lee Corporation, he led the HR strategy for more than 44,000 employees in 40 countries. Cerrone also served as EVP, Human Resources, Retail Financial Services, at JPMorgan/Bank One Corporation, and held prior executive positions at Bank One, Diageo/Burger King, and General Foods Worldwide.

HBC also owns Home Outfitters in Canada, and Saks Fifth Avenue and Lord & Taylor in the U.S., with a total employee base of more than 30,000.

Stephen CerroneExecutive Vice-President, Human Resources , HUDSON’S BAY COMPANY

WHY HOT? Toronto is hosting the Pan American and the Parapan American Games next year, which are expected to create up to 26,000 jobs, bring 350,000 people to the region and require 20,000 volunteers. Roper is the chief human resources officer accountable for developing, implementing and leading human resources strategies for the Toronto 2015 staff and volunteer corps through start-up, successful delivery of world-class games and eventual wind-down. The games are the third-biggest international multi-sport event in the world, involving close to 7,000 athletes from across Latin America, South America, the Caribbean and North America.

Elaine RoperSenior Vice-President, Human Resources

TORONTO ORGANIZING COMMITTEE FOR PAN AMERICAN AND PARAPAN AMERICAN GAMES

WHY HOT? Employees at Molson Coors are rewarded with tickets to major sporting and entertainment events around the country, and they get vouchers for one 12-bottle case of beer each week. Need we say more about Ranieri? The HR director is also in charge of other industry-lauded perks that aid retention, including subsidized home Internet access and auto insurance.A few tough years of no employee bonuses inspired Molson Coors to get creative about retention, with a focus on using training and development as a retention tool, Ranieri tells HRD. The result was less than 5 per cent of the workforce left during that time. Retention remains the envy of many bottlers.

Bree RanieriVice-President, Human ResourcesMOLSON COORS CANADA

COVER STORY / HOT LIST

22 | APRIL 2014

WHY HOT? Recreational vehicle and powersports engine manufacturer BRP split from Bombardier in 2003 and is considered a world leader in the design, manufacturing, distribution and marketing of motorized recreational vehicles and powersports engines. Built on a 70-year tradition and headquartered in the town of Valcourt, Que., BRP owns manufacturing facilities in Canada, the United States, Mexico, Finland and Austria, and has a total workforce of more than 6,800 people. The company saw record fiscal results in the final quarter of 2013, thanks to distribution in more than 100 countries.

Cirillo was appointed as corporate vice-president, Human Resources, in May 2011, bringing more than 20 years of experience in human resources management, environmental health and safety, talent management, and organizational development.

Tiffany Monroe Vice-President, Human Resources, TARGET CANADAWHY HOT? Target entered the Canadian market last year after buying out a number of Zellers locations. The organization successfully defended a successor employer claim from one group of unionized Zellers employees, which hoped to maintain its collective agreement. Since then, Target has opened more than 120 stores across the country, hiring almost 30,000 people. Its expansion isn’t done yet, with the company adding more stores in Ontario throughout 2014.

Giullia CirilloCorporate

Vice-President, Human Resources,

BOMBARDIER RECREATIONAL

PRODUCTS

WHY HOT?Air Canada is increasingly an anomaly, with all employees enrolled in

the company pension plan, and the majority belong to defined benefit plans. It also maintains final salary pension plans. That position comes with both challenges and bragging rights for Meloul-Wechsler, who took over as Vice-President of Human Resources in September 2013. She has been with the carrier since 1997 and has been in the employee relations function, as senior director of Human Resources, since 2011. In her new role, she has responsibility for all aspects of HR, with the exception of labour relations. Before moving into the employee relations role, she was assistant general counsel and director of legal services at Air Canada.

As one of Canada’s top employers, the airline claims 27,000 employees and nearly 35 million customers each year.

“We invest a great deal in the well-being of our employees, and we are thrilled to be recognized as a company that values its workforce through best practice programs and working conditions,” Meloul-Wechsler says. “Our employees, in turn, take great pride in delivering the safest and best possible customer experience every day.”

Arielle Meloul-WechslerVice-President, Human ResourcesAIR CANADA

APRIL 2014 | 23

HRMONLINE.CA

Mark Carbonelli Vice-President, HR ServicesWALMART CANADAWHY HOT? Carbonelli describes himself as a “results-oriented leader” and “business strategist,” embodying the traits that are increasingly required in high-level HR. He joined Walmart in 2010, after cutting his VP teeth in some of Canada’s top retail companies, including Canadian Tire and Shoppers Drug Mart. Since Carbonelli joined the international retail giant, Walmart has increased from 325 stores to 389 stores in Canada and recently announced it expected to open another six stores in Canada this year, growth that will result in 7,500 jobs created in a range of industries. Increased competition as Target further pushes into the Canadian space will further challenge Carbonelli and Walmart’s ability to source and retain the best employees, increasing the need for a strong talent strategy.

Rayna WeatheraldDirector of Human Resources, VANCOUVER MARRIOTT PINNACLEMARRIOTT HOTELS OF CANADAWHY HOT? For the ninth consecutive year, Marriott Hotels of Canada, a subsidiary of Marriott International, has been recognized by Aon Hewitt as one of Canada’s 50 Best Employers. Of all the companies recognized, Marriott Hotels of Canada ranked fourth and is the highest-ranked hotel Canadian company on the list. It’s no surprise that Weatherald has a lot to live up to. The company’s

guiding principle is “taking great care of associates so the associates take great care of the guests, and the guests will return.” As a leader of this HR-focused culture, Weatherald has helped drive results in all HR metrics and has been instrumental in the company’s engagement strategies. Weatherald has won the prestigious Human Resources Award of Excellence from Marriott International and has worked in both Canada and the U.S. for the company. She was recently selected to join an inaugural class in Marriott’s Emerging Leadership Program, a leadership development curriculum targeted at high-potential leaders within the organization.

COVER STORY / HOT LIST

24 | APRIL 2014

WHY HOT? For the 13th year, EllisDon appears on the Aon Hewitt’s list of Canada’s 50 Best Employers – this time second on the list. Szczepanowski is responsible for actively working to ensure that the culture of EllisDon is maintained and incorporated in everything the company endeavours to do. She plays a key role in helping to develop current and future leaders, and has the overall responsibility for EllisDon’s HR practice.

Equipped with a non-traditional human resources background, she spent over 20 years on the “business” side before assuming her current role. With an extensive background in strategic and business planning, operations, people leadership, process and change management, Szczepanowski’s background and influencing skills have enabled her to be a strong business partner and leader.

Since joining the company almost nine years ago, she has significantly improved the company’s focus on employee development, risk management (from a people perspective), succession planning, career paths, and overall compensation structure.

Michel BoucherVice-President, Human Resources and Quality Systems, ROYAL CANADIAN MINTWHY HOT? The Royal Canadian Mint has grown considerably in the last few years, challenging its HR leaders to stay at the vanguard. As a diversified Crown corporation operating on a commercial basis, the Royal Canadian Mint maintains four business lines, each with distinct needs.

“The tremendous growth of the last six years has called on our HR service providers to be agile and proactive as they meet the emerging needs of business leaders striving to lead our industry and fulfill our vision ‘to be the best mint in the world,’” Boucher says. “We have had to listen carefully to our business leaders and align our program, offering to ensure we enable and sustain the growth of the mint. The key to our success has been to understand the business and focus on ‘what really matters.’”

Boucher joined the mint in 2011, bringing 18 years of experience in multi-plant environments and with substantial knowledge of labour relations, health and safety, and organizational development.

WHY HOT? One of the Financial Post’s 2013 ten best companies to work for, Suncor faces big recruitment challenges as the mining industry worldwide comes to terms with the increasing skills gap. Suncor is approaching the problem strategically, including partnerships with educational institutions and tuition subsidies for employees. The company added more than 1,000 new full-time positions last year.

Gardner, who has worked at Suncor since 2007, oversees the company’s culture and people strategies, and ensures that the proper programs are in place to support Suncor’s base business, long-term growth plans, and enterprise-level initiatives. Included in those responsibilities are the development and implementation of integrated talent strategies, executive and employee total rewards, change management, employee learning and competence, organizational development, leadership development, labour relations, and human resources operations.

Paul Gardner Senior Vice-President, Human ResourcesSUNCOR ENERGY

Janine SzczepanowskiVice-President, Leadership and DevelopmentELLISDON

COVER STORY / HOT LIST

26 | APRIL 2014

WHY HOT? The only financial institution to make it onto the Financial Post’s 10 best companies to work for, TD Bank Group offers employees flex work, volunteer opportunities and discounted banking services. Last year, TD hired 2,400 new employees.

Sue Cummings joined TD Bank Group in 2005 and is executive vice-president of Human Resources, TD Bank Group, overseeing a diverse portfolio of strategic HR activities for TD globally, including relationship management, global compensation, pensions and benefits, employment advisory, HR regulatory risk, and HR shared services.

TD is focused on building talent, a key accountability for TD executives and leaders at all levels. TD runs a pipeline program aligned to the executive program, focusing on building future leaders to meet TD’s business needs.

The bank was also recognized for its diversity in 2013, which is driven through recruitment initiatives, mentoring programs, and employee networks.

Sue CummingsExecutive Vice-President, Human ResourcesTD BANK

WHY HOT? With 1,800 associates around the country, ADP Canada is the leading provider of payroll, human resources management, benefits administration, time and labour management, occupational health and safety, and comprehensive outsourcing services. The organization offers a range of training opportunities and has been named one of the best employers for learning and development. It also allows employees to change assignments every 12 to 18 months, as they explore their options and find the right career path – a big draw for Gen Y, a cohort that hates being bored or stuck in a repetitive role. Lee is driving significant improvements in employee engagement and retention, through innovative career management, recognition, and communications initiatives. She is also a strong advocate for leader skills development and has made significant advances into building a leadership culture that is focused on breaking down silos and driving change.

Sooky LeeVice-President, Human ResourcesADP CANADA

WHY HOT? Mélanie Perreault has been the head of HR for L’Oréal Canada since 2007. In that time, the company has been recognized numerous times for its employee-friendly culture and commitment to diversity. L’Oréal Canada has been recognized as one of the top 100 employers in Canada and one of the country’s most family friendly employers. It also ranks among the most attractive employers for young people and has been recognized as one of the world’s most ethical companies. “(We) continuously recruit dynamic talent for some of the most exciting careers in the beauty industry,” says L’Oréal Canada President and CEO Javier San Juan. “We encourage individuality and risk-taking, appreciate creativity and innovation, and offer an environment of ongoing learning, challenge and personal growth.”

Mélanie PerreaultDirector, Human Resources Management and DevelopmentL’ORÉAL CANADA

APRIL 2014 | 27

HRMONLINE.CA

WHY HOT? For the 14th consecutive year Sasktel was recognized as one of Canada’s Top 100 Employers. The Saskatchewan communications provider was also recognized for its diversity, opportunities for young people and sustainability initiatives. A rarity in the Canadian communications industry, the company also rated highly in customer satisfaction – out doing its bigger competitors to be ranked the number one Full-Service Provider in Canada.

Burnett has spent 25 years with SaskTel, initially as corporate counsel and subsequently as his current role of Vice President.

Among the perks employees appreciate the most? Sasktel offers 40 per cent off its internet connections, as well as more common perks such as flexible work schedules, excellent training opportunities and extensive community involvement.

Doug BurnettVice-President Human Resources and Corporate ServicesSASKTELWHY HOT? The 100-year-

old paper and printing company is an industry leader in sustainable practices, and has been recognized in Canada as a top employer and as a top employer for diversity. The company has a focus on continued employee education and provides generous tuition subsidies for job-related courses (to $5,000), financial bonuses for some course completion and subsidies for professional accreditation.

McBride, who was appointed to the role in January 2014, has worked at Xerox since 1982, with 18 years in human resources. He is responsible for strategy, policy and practices related to human resources management, employee relations, industrial relations, compensation and talent and culture.

Dave McBrideVice-President, Human ResourcesXEROX CANADA INC.

WHY HOT? One of Canada’s largest corporations, Imperial Oil is also the country’s largest petroleum refiner and one of the largest producers of crude oil and natural gas. That position can often lead to inertia. But the company’s HR team. Led by Hallamore, helped win the company a “Mining Employer of Choice” nod by offering employees a range of benefits designed to attract the best in an increasingly competitive global market. As the executive responsible for all human resources initiatives, Hallamore continues to oversee the implementation of industry-leading employee benefits, including flexible work and structured training opportunities, as well discounts on gas and home heating oil.

Brian Hallamore Vice-President, Human Resources IMPERIAL OIL

WHY HOT? BlackBerry has had a tough 2013, with the company taking huge losses after the launches of two smartphones flopped. By the end of the year, however, the company had rebounded, replenishing its cash reserves and inking a landmark outsourcing deal to limit its exposure to product writedowns.

Helping to guide the company through the last tumultuous year was Executive Vice President of Human Resources Nigel Perks. Prior to joining BlackBerry, Perks was the chief human resources officer for BT Global Services and a member of the executive committee of Logica.

Nigel PerksExecutive Vice-President of Human ResourcesBLACKBERRY (RIM)

COVER STORY / HOT LIST

28 | APRIL 2014

WHY HOT? With its recent acquisition of Global Television, Shaw continues to increase its market share, build infrastructure, and expand its services. Porter is responsible for providing strategic direction and leadership on the development and implementation of all human resources practices and programs. He has an extensive background in human resources, with expertise in organizational effectiveness, strategic and leadership development, and employee relations. Prior to joining Shaw, Porter held a number of senior-level HR leadership positions and most recently held the position of chief people officer with a global brewing company.

In 2013, Shaw was selected by the Financial Post as one of the 10 best companies to work for. Among other benefits, Shaw offers its 12,500 employees alternative work arrangements, including flexible hours, telecommuting, reduced summer hours, and a shortened workweek option.

WHY HOT? Beatty is leading his company on a multi-year journey to move from minimal HR to a best-in-class HR shop. He’s taking big-company HR practices into a network of equipment dealerships to reorganize the entire outfit more efficiently. Making HR a strategic driver of competitive advantage at his company, he is embarking on an ambitious and effective international recruiting strategy for hard-to-fill skilled trades roles – to make the company an outstanding destination employer with highly effective, knowledgeable and engaged employees.

MEC is a frequent mention on top-employer lists, and it’s one of the greenest employers in Canada. In order to deepen the consistency of leadership throughout MEC, the company has developed leadership development and leadership mastery programs that give young leaders the tools for the toughest parts of their jobs – leading and managing the individuals who make up the whole.

Mark Porter Senior Vice-President, Human ResourcesSHAW COMMUNICATIONS

Jon BeattyDirector, Corporate Services

MOUNTAIN EQUIPMENT COOP

WHY HOT? Love it or hate it, wrangling through the Canada Jobs Grant deal and getting provincial support was a big win for Kenney this year.

As Canada’s longest-serving minister of Citizenship and Immigration, from 2008 to 2013, Kenney was described by the National Post as “perhaps Canada’s best immigration minister ever.” Last year, he was appointed minister of Employment and Social Development, with a mandate to ensure that Canadians are well prepared to participate fully in the labour market of the future.

Kenney has been voted the “best overall” and “hardest working” MP by his colleagues in Maclean’s annual survey of parliamentarians.

Jason Kenney Minister of Employment and Social Development,FEDERAL GOVERNMENT OF CANADA

WHY HOT? CTV has been Canada’s most watched TV network for 12 years in a row, this year cementing its leading position with multiple awards at the Canadian Screen Awards for its TV dramas and news programming.

Rauf has been key to steering the broadcaster in today’s turbulent media market. She has worked at CTV since 1985, through a buyout from Bell Media and a number of rebrandings.

One of the challenges she currently faces is improving diversity across the company’s variety of channels and shows. The network used to have a reputation as very establishment, she concedes, but has proactively improved representation both behind and in front of the camera.

“When you look at the employment equity reports, they look pretty good, they really do,” Rauf said. “But we still have a long way to go as far as continuing to attract the diverse community and showing in on air.”

Susan RaufSenior Vice-President, Human ResourcesCTV

COVER STORY / HOT LIST

30 | APRIL 2014

WHY HOT? Labatt is one of Canada’s Top 100 Employers, and a trendsetter in company culture in and outside the industry. De Gasperis has been there since 2002, being promoted to VP of People in 2010. His background in finance and business has provided the requisite foundation, say industry analysts, for any HR professional hoping to steer one of the largest worker pools in Canadian manufacturing.

“Being in charge of the People function and being responsible for all our employees gives me the opportunity to do that, to make a positive impact on the lives of our employees and help them realize their full potential,” he told HRD.

Labatt head office initiatives are winning attention for their progressive stance, including onsite amenities such as a nap room for employees needing a quick rest and a fitness facility and employee lounge stocked with video games, pool table, foosball and board games – not to mention the onsite bar.

Agostino De GasperisVice-President of PeopleLABATT BREWERIES OF CANADA

WHY HOT? A firm-wide spirit of community service that encourages staff to give back to their communities continues to garner the firm – as well as Bethune – industry praise.

Based in the Toronto office, Bethune is responsible for guiding and managing the human resources team nationally. She contributes to the firm’s overall strategy by enhancing and building human resources policies, programs and tools to attract, develop and retain non-fee earner talent to drive overall performance. One of Aon Hewitt’s 50 Best Employers in Canada for the fourth year in a row, Gowlings offers a range of perks outside of bonuses and credited for helping reshape retention efforts. They include an annual employee appreciation week, gym membership subsidies, staff kitchens and lounges and a “work perks” program that gives employees access to thousands of special deals at brand-name companies and local businesses.

Marva BethuneNational Director, Human ResourcesGOWLING LAFLEUR HENDERSON LLP

WHY HOT? As VP of Shell Canada’s HR Operations, Tim Grant helps lead a top Canadian employer. The Calgary-based oil and gas company - one of the largest in the country - was featured on the prestigious Canada’s Top 100 Employer list, compiled by Mediacorp Canada, in 2011. In 2013, Shell Canada was named one of Canada’s Top Employers for Young People and Best Diversity Employers. Shell also ranked No. 9 on LinkdIn’s Most In-Demand Employers and was named one of Fortune’s Top 5 Most Admired Companies in Innovation last year. Shell’s FuellingChange™ programme has provided about $1-million in funding for 50 environmental projects across Canada ranging from building an industrial composting system to limit waste entering Alberta landfills to delivering water management and water shed educational programming in more than 20 schools in the Montmagny and Quebec areas. The company, which celebrated its 100th anniversary in 2011, employs more than 8,000 Canadians.

Tim GrantVice President Canada HR OperationsSHELL CANADA LIMITED

WHY HOT? Agrium, a major supplier of agricultural products and services, has to find a way to juggle the demands of business with the needs of its more than 15,800 employees – and Michael Webb keeps those plates spinning. Under Webb’s HR leadership, Agrium has been recognized as one of Canada’s top employers and one of the United States’ “most engaged workplaces.”

A world traveler, Webb held a number of HR leadership roles in Hong Kong, Singapore and India before joining Agrium. He also served as global head of HR for HSBC, working throughout the Middle East.

Michael WebbSenior Vice-President, Human ResourcesAGRIUM, INC.

APRIL 2014 | 31

HRMONLINE.CA

WHY HOT? One of only two law firms on the Canada’s Top 100 Employers list, McCarthy Tétrault was also recognized this year for its diversity program, specifically for improving gender diversity at senior levels.

“With the support of our CEO, we continue to work hard to develop and implement programs, practices, policies and initiatives that are among the very best offered by employers in Canada,” Boniferro says. “We still have work to do, but as a leading law firm, we believe this hard work is never done.”

Boniferro joined the firm in 1996 and is still a practising labour and employment lawyer. As National Leader, Practices and People, his responsibilities include overseeing all practice groups, business planning, recruiting, talent management/development, professional development and training, partnership admissions, compensation and all personnel matters.

Paul BoniferroNational Leader, Practices and People MCCARTHY TÉTRAULT LLP

WHY HOT? One of Canada’s most recognizable brands, Loblaw Companies is almost 100 years old, but still adapting and expanding to meet both employee and customer needs. With the announced acquisition of Shoppers Drug Mart, the company takes on another big Canadian brand – along with more than 50,000 extra employees.McCrie has been overseeing HR at Loblaw since early 2009. Since 2011 the company has been recognized each year as Canada’s Best Diversity Employers, and as one of the best employers for young people. “We strive to recruit the most-talented graduates from across the country and to support and nurture their development throughout their careers at Loblaw,” McCrie says. “We are committed to set each of them up for long-term success by providing them with a positive work environment and unique learning and growth opportunities.”

Judy McCrieExecutive Vice-President, Human ResourcesLOBLAW COMPANIES LIMITED

WHY HOT? When Josh Blair joined TELUS in 1995 as an engineer-in-training, the company had just made its first acquisition. Nearly two decades later he heads the HR functions of not only TELUS’s Canadian staff but also of the 15,000 International employees TELUS has.

Despite the high profile dispute with the Telecommunications Workers Union in 2005, workforce relations have thrived under Blair’s HR leadership – a team engagement score of 80 per cent is the highest in Canada and in the top 1 per cent globally according to Aon-Hewitt figures. And Blair’s work continues to be full-on – this year alone TELUS has acquired Quebec-based Enode, B.C. based MedAccess Inc and been listed as one of Canada’s top 100 employers.

Josh BlairExecutive VP, Human Resources and Chief Corporate OfficerTELUS

WHY HOT? PepsiCo Canada was recognized as one of Canada’s Top 100 Employers for the first time in 2014 by Mediacorp Canada Inc. The company employs 10,000 Canadians and manufactures well-known brands such as Pepsi, Lay’s, Quaker, Tropicana and Gatorade.

The company’s generous training programs, community involvement initiatives and diversity and inclusion measures helped it earn Peck a place on this list.

She has a passion for creating a highly engaged and inclusive work environment and has been at the company for more than 10 years. Prior to her current role, Peck held HR positions in the Frito Lay Canada, Frito Lay U.S., and P-QTG divisions of PepsiCo.

Jody PeckVice- President, Human Resources PEPSICO CANADA

COVER STORY / HOT LIST

32 | APRIL 2014

WHY HOT? Madigan has carried the banner for diversity in hiring and in developing talent and skills at Canadian National Railway, even during the tough years of the recession and, indeed, subsequently.

“Diversity is not at all on hold in a recession,” says Madigan. “We think of diversity in two sections: hiring and developing talent. We’re developing talent.”

Madigan was appointed Vice-President, Human Resources in January 2010. In her role as VP she is responsible for managing the Human Resources, Labor Relations and Medical service groups across the company. Prior to that, she had been Vice-President, People, since June 2009.

Madigan joined CN in 1999 as Vice-President, Human Resources, U.S. Operations, quickly moving up the ladder named Vice-President, Labour Relations, North America, in July 2002, drawing from her extensive background in transportation labour negotiations and mediation.

Kimberly MadiganVice-President, Human ResourcesCANADIAN NATIONAL RAILWAY COMPANY / CN

WHY HOT? In February of this year, Corbett was appointed Chief of the Human Resources Department at the Bank of Canada. With the appointment comes the responsibility for innovating quality HR services for the employees and pensioners of an institution that has been around since 1935.

Born in Chilliwack, B.C., Corbett has a MBA from the Telfer School of Management at the University of Ottawa, and a Bachelor of Arts degree from the University of Western Ontario.

Her passion for HR was cultivated at the University of Toronto, where she graduated the Advanced Program in Human Resources Management from the Rotman School of Management, and has held her Certified Human Resources Professional designation since July, 2001.

Her 15 years with Canada Post Corporation in various HR roles groomed Corbett to eventually move on to the Bank of Canada, and her current position that she holds.

Alexis CorbettChief Human Resources OfficerBANK OF CANADA

WHY HOT? Canada’s largest software company was recognized on the Top 100 Employers list for the first time in 2013, a coup for Sousa who joined OpenText in 2012 as Senior Vice President of Global Human Resources. He is responsible for shaping and driving OpenText’s talent and organization management strategies.

Sousa describes himself as a “results-oriented global business leader” who is “adept at leveraging both strategic and operational human resource capabilities to effectively drive profitable business results in stable, growth, and turnaround environments.”

Manuel N. SousaExSenior Vice-President, Global Human Resources, OPENTEXT CORPORATION

WHY HOT? Janette Batten says she loves working for 3m “because it is a company driven to solve the unsolvable by approaching Canadians’ problems with such unique curiosity, it’s no wonder the average person interacts with over 100 of our products every day.”

As 3M’s director of human resources, Batten creates strategies to develop employee talent and attract and retain top engineers, scientists, marketers and business grads. Batten was also a driving force behind 3M’s participation in Canada’s Hire a Veteran program, which offers priority hiring opportunities to Canadian military veterans.

Janette BattenDirector, Human Resources3M CANADAWHY HOT? Aecon has been instrumental in

building some of Canada’s most famous landmarks, from the CN Tower to the Vancouver Sky Train. And Greg Rooney has been instrumental in building Aecon’s workforce.

Rooney joined the Aecon in 2007. During his time at the company, Rooney has led many of Aecon’s labour relations initiatives. He’s also been instrumental in aligning the company’s human resources management with health and safety and environmental operations.

Greg RooneySenior Vice-President, Human ResourcesAECON