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HR Newsletter

Issue No. : 32013

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Message from CEO

Champions of DAD

Sales Achievement

Members of DAD family

Free Medical Day

DAD’s Pharmacy

Distinguished Employee

A Step into your world

Marketing Best Practices

Welcome on Board

Issue content

Blood Donation

Speciality Forum I

Excellence Award

Football Tournament

(GBF) in Korea

CEO Visit to Romania

DAD New Wbesite

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Message from the CEO

Dear Colleagues,

It is my pleasure to welcome you to a new edition of our HR newsletter. We have just concluded the third quarter of this year, with the same positive performance in terms of profitability and growth over last year. One of the key issues we focused on since the beginning of this year is the conformance to a well-structured sales mix that matches the market requirements and achieves anticipated profitability objectives. This shall not be limited to our new launches only, but to a wide range of molecules from our rich portfolio of products. Attention to the sales and marketing function remains as one of our priorities to ensure an effective and sustainable drive of the business. We are being very dynamic and flexible to adapt to any developments in the existing markets; especially in light of the political and economical changes. We are still maintaining our criteria to establish and develop markets based on profitability and the potential for future growth. In this context, a detailed review and restructuring are currently in process for our Romanian market; with the intention to develop this market and capture a significant share of the growing pharmaceutical business in Romania. Moreover, efforts have been launched to explore new markets in Europe, South America, Asia, Far East and some other potential areas. This direction is in line with our future growth strategy; that entails widening the markets base and reducing the dependence on certain few markets. Another area of priority for us is the business development function, where we have taken some important steps to initiate direct contacts with various international organizations that offer promising opportunities; including in-licensing, out-licensing, contract manufacturing, among other opportunities. This past quarter has witnessed the revision and adjustment of employee benefits of the majority of employees below manager level. This revision was a materialization of the top management’s commitment towards improving employees’ benefits based on improved financial performance and results. In addition, such actions reflect the management’s strategy of sharing the achieved returns and benefits with those who participated in achieving them. The commitment in this regard is solid and continuous, and aspires for more enhanced performance throughout Dar Al Dawa. We believe in the simple fact that a satisfied employee will deliver quality work that achieves customer satisfaction and we ensure a practical and tangible implementation of this fact.

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Message from the CEO

We are staring the fourth and last quarter of this year with strong dedication to maintain our positive performance, and we are confident that we will do every possible effort to achieve this year’s challenging target. We have started preparing the budget for next year, taking into consideration a reasonable and realistic growth that capitalizes on this year’s results, achieved improvements and new projects/markets established. This budget will reflect the anticipated growth in all targeted markets and the relevant market shares, while still maintaining the conformance to a proper selection of sales mix and profitable markets. Our budget for next year will also take into consideration our commitment to providing the necessary support and assistance to our major subsidiary; Nutridar, where our top management has encouraged the realization of possible synergies in some of the existing markets for the mutual benefits of Dar Al Dawa and Nutridar. I wish to conclude by ensuring that one of the most important objectives of this newsletter is to openly communicate with our colleagues in various locations and share with them the current developments in Dar Al Dawa, and at the same time encourage the feedback and comments from all colleagues towards the benefit and prosperity of our company.

CEOAmer Al Khatib

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Algeria

Jordan

Egypt

Sudan

Russia

Libya

Kenya

Syria

KSA

Yemen

UAE

Ethiopia

Uganda

Tunis

Zambia

Somalia

Sweden Qatar

Bahrain

HongKong

IraqIreland

Oman

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Champions of Dar Al Dawa

Dar Al Dawa Management congratulates the Champions of Jordan Market, Oman and Lebanon for achieving the highest profitability until the end of

the 3rd quarter of this year 2013.We would like to thank all of the teams for their efforts and hard work for

such accomplishment and wishing you continuous success

Lebanon Team Oman Team

Jordan Team

Jordan Oman Lebanon

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Dar Al Dawa achieves over target in 3 of its main markets

We are delighted to inform you that three of Dar Al Dawa main markets did not only achieve their sales targets until the end of the 3rd quarter of this year, but also exceeded their targets as per the demnstrated chart:

Jordan Team

Oman Team

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Speciality Forum IPrague, 7th - 11th October, 2013

Dar Al Dawa continues to play a strategic and key role in the medical education programs that contributes to the exchange of experiences between physicians in various specialties and countries across the region. Having said that, the city of Prague, capital of Czech Republic, has witnessed the First Specialty Forum arranged by Dar Al Dawa, which was rich in medical presentations & scientific discussions among the wide participation of specialty physicians from Jordan, Lebanon, UAE & Saudi Arabia.The subjects discussed varied & covered a lot of important subjects related to cardiac, respiratory, nephrological, endocrinological and gastro-enterological disorders.Forum participants have expressed their gratitude to Dar Al Dawa for such a high caliber meeting which was evident through the up-to-date lectures presented by five pronounced speakers, high level of participation and professional organization.

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Speciality Forum IPrague, 7th - 11th October, 2013

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CEO of Dar Al Dawa , Eng. Amer Al Khatib visiting our Market in Romania

“Despite the instability of the global markets, fierce competition, and relentless change, we still believe that the Pharmaceutical landscape in Western and Eastern Europe has great potentials. A country like Romania that holds 21 Million of population is considered a strategic market for Dar Al Dawa that shall unleash our capabilities in Europe. Our aim is not only to sell products and have an impressive market share, but what really matters for us is to sell products that can make a difference in people's lives.” Eng. Amer Al Khatib commented after his recent visit to Romanian Market.

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The marketing department has introduced a number of plans to better regulate the output of the sales & marketing department and to ensure that all activities are distributed and executed in a time-framed fashion that reflects the values and vision of Dar Al Dawa.Those plans include:• Marketing Power House (MPH) • Tactical Plan (TP)• Launch Readiness Review (LRR)In this issue we'll address the Marketing Power House plan.The Marketing Power House aims to introduce a universal understanding of all internal and external elements that affect the life cycle of the product according to the phase reached, which is considered as one of the core elements in building the organizational strategy.Each strategic and important product in our portfolio is represented in an annual marketing plan that includes a background about the market, competitors, customers and the compound.These insights are essential in building up the commercial goals and financial forecast for the product through outlining the following parameters:• Qualitative & quantitative objectives. • Marketing & sales investment.• Patient journey. • Target groups.• Product analysis & positioning.• Internal & external communication programs.• Life cycle management.The Marketing Power House is considered the first & most essential step that we refer to for all marketing tools & sales techniques related to the product throughout the year.

Sustainability and DevelopmentMarketing Best Practices

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Under the patronage of his Excellence the Minister of Labor, the Minister of Tourism and Antiquities and in presence of the Director General of the Social Security Corporation Nadia Rawabdeh and the SSC’s Board of Directors, Social Security Corporation conducted the ceremony to award organizations and individuals who won the Honoring and Encouraging Excellence Award in Occupational Safety. This award which has been designated on annual basis to those establishments distinguished in deferent areas in Occupational Health and Safety. Dar Al Dawa Development and Investment Company was awarded with the Encouraging Excellence Award in Occupational Safety for the year 2012. His Excellence the Minister of Labor and the SSC Chairman Dr. Nidal Al Qatamin , commended the winning establishments for their great efforts in Occupational Safety elaborating that such efforts are considered among the most valuable assets of our country that reflected its most important aim which is the safety of our human resources and protecting them from work dangers and providing them with the safest working environment. His Excellence also invited all establishments that did not win this time, to develop and enhance the working environment so that they can compete and win in the coming years.

Dar Al Dawa awarded with theencouraging Excellence Award in Occupational Safety

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Dar Al Dawa awarded with theencouraging Excellence Award in Occupational Safety

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Dar Al Dawa PharmacyNew Products

Mixif® (Ce�xime )

DESCRIPTION:Mixif® (cefixime trihydrate) is an oral third generation cephalosporin which has marked in vitro bactericidal activity against a wide variety of gram-positive and gram-negative organisms.

INDICATIONS:Mixif® is indicated for the treatment of the following acute infections when caused by susceptible micro-organisms:- Upper Respiratory Tract Infections (URTI): e.g. otitis media; and other URTI where the causative organism is known or suspected to be resistant to other commonly used antibiotics, or where treatment failure may carry significant risk. - Lower Respiratory Tract Infection: e.g. bronchitis. - Urinary Tract Infections: e.g. cystitis, cystourethritis, uncomplicated pyelonephritis.

PRESENTATIONS:Mixif® 400 Capsules: Packs of 5 and 500 Capsules. Each capsule contains 400 mg cefixime (as cefixime trihydrate).

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Dar Al Dawa participation in the “Global Bio & Medical Forum (GBF) in Korea

Dar Al Dawa Development and Investment Company participated in the business-oriented annual event “Global Bio & Medical Forum (GBF)” held in Seoul, Korea. Event aimed at facilitating cooperation and trading between Korean and overseas companies in the bio and medical industries and secured an opportunity to meet innovative and promising Korean businesses and national research centers along with global pharmaceuticals and medical devices companies and consulting firms. It’s important to mention Dar Al Dawa was the only participant from Levant area attending this significant event. Event incorporated meetings, conferences and presentations on a wide range of subjects concerning the bio and medical industries by top-notch speakers in those areas.

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As part of the continuous efforts to support the local society and the principle of “Health Comes First” Dar Al Dawa Development and investment Company sponsored a free medical day at the Ajarmeh Council in Nour on 5th/Oct/2013. Many visitors from the area attended the event and were examined by our doctors and were given the prescribed medications. In this regard, we would like to thank Mr. Yousef Al Sawaeer for hosting the event at Al Ajarmeh Council and his excellence (Member of the House of Representatives) Eng. Adnan Al Sawaeer for attending the event. Also would like to thank Hashem Centre and Naour Labs for their valuable participation.

The Gate ofHuman Resources

Dar Al Dawa Development and Investment Company sponsored afree medical day in Naour

Dar Al Dawa Development and Investment Company sponsored afree medical day in Naour

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Distinguished Employee

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Recently Dar Al Dawa Development and I n v e s t m e n t Company launched the initiative of selecting the “ D i s t i n g u i s h e d Employee” which shall reward and recognize employees with outstanding performance and achievements, and those who are sparing no efforts in executing their tasks perfectly, which shall eventually contribute to the achievement of the company’s overall objectives.

In this regard, the CEO of Dar Al Dawa Eng. Amer Al Khatib stressed on the importance of this initiative elaborating:

“The process of selecting the Distinguished Employee aims at encouraging and motivating our employees and to assist them develop their performance and reward their continuous and outstanding efforts and achievements, which shall eventually reflect on the firm’s overall development and performance. “

This initiative is part of the higher Management’s strategy to reward and motivate the outstanding performance of employees and spread the culture of creativity and innovation.

Dar Al Dawa initiated the Blood donation campaign in collaboration with the Blood Bank

Dar Al Dawa initiated the Blood donation campaign in collaboration with the Blood Bank on Sunday the 22nd of Sep 2013. Event took place within the premises of Dar Al Dawa in Naour. During that day, many employees promptly responded to this great initiative following the steps of the higher management that believes in the importance of supporting charity work. The Blood Donation initiative came as an interpretation of the higher management’s strong belief in the importance of the Corporate Social Responsibility, and the continuous support of the local community with the blood units needed in emergency cases. On the other hand, The Blood Bank expressed their gratitude and stated that the campaign was very successful as they collected blood units that shall be used in the future.

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GIVEBLOOD

GIVE LIFE

Dar Al Dawa initiated the Blood donation campaign in collaboration with the Blood Bank

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Quality Assurance DepartmentMembers of DAD family

Quality Assurance is a wide-ranging concept covering all matters that could influence the product quality whether before, during or after manufacturing. Quality Assurance is the sum total of the organized arrangements made with the objective of ensuring that products are of the quality required for their intended use. Quality Assurance therefore including Good Manufacturing Practice (GMP) element along with other elements like the design of product and its development.

Accordingly, QA department is working systemically to ensure that GMP principles are well-adopted. This system is ensuring that production and control operations are clearly specified and written for the staff in the field, all necessary manufacturing conditions and the correct raw and packaging materials are available, areas are equipped with appropriately qualified and trained personnel, all suitable facilities and equipments are provided, all necessary controls on intermediate products and any other in-process controls are supervised and process validations are carried out to ensure that our products are consistently produced to the quality standards appropriate to their intended use.

QA department is continuously monitoring implementation of Good Documentation Practice (GDP) principles, in which instructions and procedures are written in an instructional form in clear and unambiguous language, all operations are well-documented in away enabling to trace the complete history of a process or a batch in a comprehensible and accessible form.

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QA department is ensuring that all satisfactory arrangements existed in order to assure the proper storage, distribution and handling of products so that quality is maintained throughout shelf life. This is guaranteed upon application of the requirements of Good Storage and Distribution Practice (GSDP).

The role of QA department does not finish after shipping and distribution of the product to the market, but it continues during the whole shelf life, in which QA keeps receiving any notes or complains from the customers and does the investigation to identify the root cause in order to take the necessary corrective/preventive actions which prevent reoccurrence of the problem.To assure the effectiveness and applicability of the quality assurance systems in all aspects and areas, QA department is implementing a regular procedure for self-inspection, and for quality review of different products along with HVAC system, water system and others.

In order to implement the concepts of quality assurance in DAR Al DAWA, a brilliant group in QA department is working hardly to set smart objectives and plans to implement the systems along with full cooperation with all other departments and sections. This group of QA staff is belonging to different sections; each is working cooperatively with each other. These sections include: Documentation, GMP inspection in plants/Warehouse and Finished Goods, Deviation Control, Process Validation and Quality Review.

Quality Assurance is a wide-ranging concept covering all matters that could influence the product quality whether before, during or after manufacturing. Quality Assurance is the sum total of the organized arrangements made with the objective of ensuring that products are of the quality required for their intended use. Quality Assurance therefore including Good Manufacturing Practice (GMP) element along with other elements like the design of product and its development.

Accordingly, QA department is working systemically to ensure that GMP principles are well-adopted. This system is ensuring that production and control operations are clearly specified and written for the staff in the field, all necessary manufacturing conditions and the correct raw and packaging materials are available, areas are equipped with appropriately qualified and trained personnel, all suitable facilities and equipments are provided, all necessary controls on intermediate products and any other in-process controls are supervised and process validations are carried out to ensure that our products are consistently produced to the quality standards appropriate to their intended use.

QA department is continuously monitoring implementation of Good Documentation Practice (GDP) principles, in which instructions and procedures are written in an instructional form in clear and unambiguous language, all operations are well-documented in away enabling to trace the complete history of a process or a batch in a comprehensible and accessible form.

QA department is ensuring that all satisfactory arrangements existed in order to assure the proper storage, distribution and handling of products so that quality is maintained throughout shelf life. This is guaranteed upon application of the requirements of Good Storage and Distribution Practice (GSDP).

The role of QA department does not finish after shipping and distribution of the product to the market, but it continues during the whole shelf life, in which QA keeps receiving any notes or complains from the customers and does the investigation to identify the root cause in order to take the necessary corrective/preventive actions which prevent reoccurrence of the problem.To assure the effectiveness and applicability of the quality assurance systems in all aspects and areas, QA department is implementing a regular procedure for self-inspection, and for quality review of different products along with HVAC system, water system and others.

In order to implement the concepts of quality assurance in DAR Al DAWA, a brilliant group in QA department is working hardly to set smart objectives and plans to implement the systems along with full cooperation with all other departments and sections. This group of QA staff is belonging to different sections; each is working cooperatively with each other. These sections include: Documentation, GMP inspection in plants/Warehouse and Finished Goods, Deviation Control, Process Validation and Quality Review.

Quality Assurance DepartmentMembers of DAD family

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It’s my absolute pleasure to be given this marvelous chance to

express my gratitude for this great organization represented by the

board of directors, our CEO and all departments.

I was honored to start working at Dar Al Dawa for more than 15

years ago; in this course of experience I have gained tremendous and

diverse experiences in the �eld of sales and marketing. A�er I

obtained my Bachelor degree in Pharmacy from the University of Science and

Technology in 1998 I joined the forces of Dar Al Dawa as a Medical Representative in

Jordan market responsible for the northern area; during this period I have witnessed

a great deal of experience by dealing with doctors , colleagues and managers, and

managed to achieve a distinguished performance that allowed me to move forward

and develop within my company. By the year 2001 I was transferred to work in our

external markets, speci�cally in KSA as a Medical Representative responsible for

Reyad area until the year 2005, and then I was assigned the task of supervising Oman

promotion team until the year 2007. During this period of time I have encountered

several challenges such as dealing with di�erent medical �rms ,Doctors from

di�erent cultures and nationalities, and the biggest challenge was being able to

supervise a team of Representatives and drive them to achieve their sales targets.

A�er that I was promoted to be a Country Manager responsible for Kuwait and

Oman until end of 2010 in addition to this I was assigned to supervise the middle

territory in KSA until end of 2011.

Recently, during Q3 in 2013 my responsibilities expanded to include Qatar and

Bahrain in addition to Oman and Kuwait. With the directions of my management,

�ank GOD, I was able to achieve a dramatic jump in sales to leverage Dar Al Dawa

among the leading companies in the region especially in Oman. Also we have

managed to register the majority of Dar Al Dawa products in the Gulf region the

thing that meet the demands of this potential and huge market.

I have faith in my company and I believe that we have lots yet to give, to hopefully

maintain and sustain our successful company.

�ank you very much

Osama Megdadi

Step into your world ...

Osama MegdadiRegional Country Manager (Kuwait, Oman, Qatar and Bahrain)

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New Comers in Dar Al DawaWelcome on Board !

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Mais Al AmadAhmad QutaishatProduct ManagerMedical Rep

MarketingPromotionMedical Rep

PromotionMedical Rep

Promotion

Raghda ShalhoubAbdel Qader Abhari

!!!

Malek Al AshramChemical Analyst

(AR-R&D)!

Mohammad Ghanem

(QA)!

Ahmad Habib Allah

!

Ammar Rasras

(AR-R&D)!

Abdelnaser Khanfar

(QC)!

Mahmoud Al Thawabyeh

Production Technician

Production!

Mohammad Damanhouri

Maintenance Technician

Engineering!

!

Yaqoub Rashid

!Medical RepPromotion

Chemical Analyst

Chemical Analyst Chemical Analyst

Chemical Analyst(AR-R&D)

New Comers in Dar Al DawaWelcome on Board !

Raznoveanu AlinaMedical Rep

Romania

Elayaraja AIyadural

Medical RepMedical RepOmanOman

Sagar Pole Reine MahboubMedical Rep

Lebanon!

Ossama AbdullaMedical Rep

Kuwait!

!!

Ghidaa Al OmariRA Officer !

Maisoun Al Thawabeyeh

Packaging Operator

Production!

!

!

Enad Al GhanemSecurity Guard

Security!

Asmaa MuslehAdmin Assistant

(HR)!

Aya SalehRA Officer

(R&D)

(R&D)

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On the occasion of Dar Al Dawa 38th anniversary, company arranged a football tournament for the year 2013. Several leagues participated such as DAD Vet, Nutridar and some departments from Dar Al Dawa. At the end of the Championship , both Mr. Haydar Kathem /Nutridat GM and Mr. Raed Ali / HR Manager at Dar Al Dawa and Mr. Ziad Shelbayeh awarded Nutirdar for winning the first place, and Plant 3 in Dar Al Dawa for winning the second place.

Congratulations for the winning teams

Special thank you for Mr. Omar Jaarat, Mr. Abdelrahman Ismael and Mr. Ali Nassar for their great efforts in organizing the event .

Football Tournament Finals 2013

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DAD football league

Football Tournament Finals 2013

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Dar Al Dawa launched its new o�cial website

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Dar Al Dawa Development and Investment Company launched its official website in a new design and several new functions. The new website includes financial results, corporate achievements, latest news, CSR news, recruitment and aspirations for the future of Dar Al Dawa. The new website includes many new, important and interactive sections which serve all stakeholders whether individuals or Institutions or companies, It also contains all the information necessary about the range of our products. More information will be added continuously.

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Dar Al Dawa Formal Page

Dar Al Dawa (@DarAlDawa1)

Dar Al Dawa Development and Investment Co.

Should you require any further information or have any questions or suggestions, kindly contact Mr. Raed Ali / HR Manager on the E mail address : Raed.Ali@dadgroup.com Or via the below listed Dar Al Dawa Social media links:

Created by : HR DepartmentGraphic Design: Ismail Habibah

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