How  to  Reach  the  Hispanic  Shopper  Joan  Williams,  RDN,  LDN  FoodandNutri<onTransla<ons.com  

joanwilliams@cfl.rr.com;  321-­‐287-­‐1842  

 

WHY  Target  Hispanics?  •  Hispanics  spend  more  on  food  per  month  than  the  general  popula<on    

•  Hispanics  buying  power  is  said  to  be  more  than  $1  TRILLION  this  year!  

Family    Larger  average  family  size  

Technology  social  

connec<on  

Shopping  More  trips  &  more  spend  

Cooking  From  

scratch  with  healthy  

ingredients  

Meal  <me  More  

celebra<ons  &  family  meals  

Media  Spanish  

language  is  cultural  

connec<on  

Hispanics  are  Family  And  Food  Centric  

WHAT  Makes  Hispanics  Unique?  

Hispanics  Are  Grocery  Spend-­‐Se^ers  

WHAT  Language  Do  Hispanics  Prefer?  

HOW  Some  Retailers  Are  Already    Targe<ng    Hispanics    

•  Walmart  •  H-­‐E-­‐B  •  Target  •  Publix  Sabor  •  Vallarta  Supermarkets    

WHAT  Can  You  Do  to    Capture  This  Market?  

•  Win  ‘Mom’  over  •  Connect  with  Hispanics  on  an  emo<onal  and  cultural  level    

•  Engage  customers  in  both  English  and  Spanish  

•  Team  up  with  Pharmacy  for  Specific  Store  Tours  

Joan  Williams,  RDN,  LDN  Owner  of  FoodandNutri<onTransla<ons.com  

 www.FoodandNutri<onTransla<ons.com  joanwilliams@cfl.rr.com;  321-­‐287-­‐1842