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ChicagoENTisChicagoʼspremierear,nose,andthroatspecialtycenter knownforprovidingcomprehensivetreatments.Theyservefromfive convenientlocationsthroughouttheGreaterChicagoarea,includingtheir newofficeinSkokie.Despitetheirclinicexcellence,affordabletreatments, and24/7appointmentdesk;theysufferedamajorreductioninorganic traffic,organicrevenue,totalkeywordpresenceintheSERPs,andtotalpages indexedbytheSearchEngines.WhentheycametoNetsmartztoupgrade theirwebpresence,wecreatedastrategicactionplanthatledtotangible results. THECLIENT + TheclientʼswebsitewasoutdatedandlackedproperSEOarchitecturewith featureslikepatientforms,videos,etc. + Thekeywordstheirbusinessdemandedwerehighlycompetitive. + Noexistingongoingcontentstrategyexistedfornewpostsandvideos. + ThewebpageswerenotoptimizedforSEO. + InconsistentNAP(Name,AddressandPhoneNumber)ledtodata confusioninlocalsearch. THECHALLENGES Global Technology Solutions Partner SINCE 1999 How We Identified The Loopholes On Chicago ENT’s Website And Developed A Strategic Action Plan To Increase The Number Of Pages Identified By Google For Its Web Index We never thought Internet marketing would yield results at par. There were a substantial number of new leads coming in everyday. People around here found our website to be the most trusted source for information related to ENT care. Even after so many years in profession, without a doubt, the team at Netsmartz has delivered what they promised and the results speak on how competent they are. Chicago ENT’s ~ Scott Simson www.chicagoent.com TollFreeNumber:800-501-6123

How We Identified The Loopholes On Chicago ENT’s Website ... · thrive with Digital Marketing and become more profitable, do get in touch. We can set up a meeting at a time suitable

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Page 1: How We Identified The Loopholes On Chicago ENT’s Website ... · thrive with Digital Marketing and become more profitable, do get in touch. We can set up a meeting at a time suitable

Chicago�ENT�is�Chicagoʼs�premier�ear,�nose,�and�throat�specialty�center�known�for�providing�comprehensive�treatments.�They�serve�from�five�convenient�locations�throughout�the�Greater�Chicago�area,�including�their�new�office�in�Skokie.�Despite�their�clinic�excellence,�affordable�treatments,�and�24/7�appointment�desk;�they�suffered�a�major�reduction�in�organic�traffic,�organic�revenue,�total�keyword�presence�in�the�SERPs,�and�total�pages�indexed�by�the�Search�Engines.�When�they�came�to�Netsmartz�to�upgrade�their�web�presence,�we�created�a�strategic�action�plan�that�led�to�tangible�results.�

THE�CLIENT

+ The�clientʼs�website�was�outdated�and�lacked�proper�SEO�architecture�with�features�like�patient�forms,�videos,�etc.

+ The�keywords�their�business�demanded�were�highly�competitive.

+ No�existing�ongoing�content�strategy�existed�for�new�posts�and�videos.

+ The�web�pages�were�not�optimized�for�SEO.

+ Inconsistent�NAP�(Name,�Address�and�Phone�Number)�led�to�data�confusion�in�local�search.

THE�CHALLENGES

Global Technology Solutions PartnerSINCE 1999

How We Identified The Loopholes On Chicago ENT’s Website And Developed A Strategic Action

Plan To Increase The Number Of Pages Identified By Google For Its Web Index

We never thought Internet marketing would

yield results at par. There were a

substantial number of new leads coming in

everyday. People around here found our

website to be the most trusted source for

information related to ENT care. Even after

so many years in profession, without a

doubt, the team at Netsmartz has delivered

what they promised and the results speak

on how competent they are.

Chicago ENT’s

~ Scott Simson

www.chicagoent.com

Toll�Free�Number:�800-501-6123

Page 2: How We Identified The Loopholes On Chicago ENT’s Website ... · thrive with Digital Marketing and become more profitable, do get in touch. We can set up a meeting at a time suitable

Our�robust�marketing�plan�and�efforts�produced�scalable�results�in�just�one�year.�Have�a�look�-�

Global Technology Solutions PartnerSINCE 1999

+ Designing�a�professional�responsive�website�to�convert�the�online�traffic�to�calls�and�emails.

+ Extensive�keyword�research.

+ High-quality�content�added�to�the�website�to�make�it�easier�to�rank�high�in�SERPs.

+ Installing,�monitoring,�and�tweaking�the�SEO�framework.

+ Paid�search�campaigns�targeted�specifically�toward�their�dental�services.

+ Top�SEO�practices�to�grab�first�page�ranking�on�all�major�search�engines.

+ Business�listings�claiming�on�Maps�section�of�Google�and�Bing.

+ Standardizing�their�Name,�Address�and�Phone�(NAP)�across�all�business�directories.

THE�STRATEGYWe�implemented�a�digital�marketing�strategy�within�their�budget�and�developed�key�metrics�to�help�them�reach�and�engage�current,�as�well�as,��potential�patients�throughout�their�service�areas.�Our�strategic�action�plan�included�-�

Local SEO Results

41% Increase in Page Views

320% Increase in Organic Traffic

28% Increase in Online Appointment Requests

41% 320% 28%

In�addition�to�increasing�web�traffic,�Chicago�ENT�saw�an�overall�boost�in�engagement�and�reach,�social�media�fans,�open�rates�and�click�through�rate,�and�exceptional�email�list�growth.�By�integrating�different�marketing�efforts,�they�saw�a�boost�in�their�digital�footprint�as�a�whole.

Toll�Free�Number:�800-501-6123

Page 3: How We Identified The Loopholes On Chicago ENT’s Website ... · thrive with Digital Marketing and become more profitable, do get in touch. We can set up a meeting at a time suitable

Global Technology Solutions PartnerSINCE 1999

Google Ranking Results

Keyword�:�Chicago�ENT Search�Volume:��720�Searches�/�Months

Keyword�:�ENT�Specialist�in�Chicago Search�Volume:�160�Searches�/�Months

Result:�Went�From�Position�50+�to�#2�In�Google�Maps

Result:�Went�From�Position�#16�to�#1�In�Google�Maps�

Toll�Free�Number:�800-501-6123

Page 4: How We Identified The Loopholes On Chicago ENT’s Website ... · thrive with Digital Marketing and become more profitable, do get in touch. We can set up a meeting at a time suitable

Global Technology Solutions PartnerSINCE 1999

Google Ranking Results

Current Rank9

Current Rank4

Current Rank2

Current Rank1

Starting Rank

18Starting Rank

14Starting Rank

50+Starting Rank

16+

KeywordChicago�Sleep�Center

KeywordChicago�ENT�Doctors�

KeywordENT�Specialist�in�Chicago

KeywordChicago�ENT

ABOUT�NETSMARTZ

Who�we�areHeadquartered�in�Rochester,�New�York�and�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�over�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�have�worked�with�small�companies�to�Fortune�1000�clients.

Netsmartz�Global�Delivery�Center,�Chandigarh,�India

Toll�Free�Number:�800-501-6123

Developer

Page 5: How We Identified The Loopholes On Chicago ENT’s Website ... · thrive with Digital Marketing and become more profitable, do get in touch. We can set up a meeting at a time suitable

Toll�Free�Number:�800-501-6123

www.netsmartz.com

Like�to�find�out�more�about�our�Digital�Marketing�services?If�you�would�like�to�learn�more�about�how�we�can�help�your�business�thrive�with�Digital�Marketing�and�become�more�profitable,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.

HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166

Chandigarh�(Development�Center)Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200

Mohali�(Digital�Marketing�Center)

T-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�India

Gurgaon�(Development�Center)9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001

Oslo�(Sales�Office)Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546

Singapore�(Sales�Office)

16�Raffles�Quay,�#33-03�Hong�leongBuilding,�Singapore�048531Phone:�+65-9450-4800

GLOBAL�ADDRESSES

LOS�ANGELES

Global Technology Solutions PartnerSINCE 1999

ROCHESTER��������LOS�ANGELES�������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI�������GURGAON

Global Technology Solutions PartnerSINCE 1999

Toll�Free�Number:�800-501-6123

[email protected]

Rochester,�NY�(Headquarters)332�Jefferson�RoadRochester,�NY�14623Phone:�1-585-340-1166

Irvine,�CA�(Sales�Office)

200�Spectrum�Center�Dr�Irvine,�CA�92618

Toronto�(Sales�Office)545�King�St�W,�ON�M5V�1M1,

Toronto,�Canada�

Phone:�1-647-542-0114