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Chicago�ENT�is�Chicagoʼs�premier�ear,�nose,�and�throat�specialty�center�known�for�providing�comprehensive�treatments.�They�serve�from�five�convenient�locations�throughout�the�Greater�Chicago�area,�including�their�new�office�in�Skokie.�Despite�their�clinic�excellence,�affordable�treatments,�and�24/7�appointment�desk;�they�suffered�a�major�reduction�in�organic�traffic,�organic�revenue,�total�keyword�presence�in�the�SERPs,�and�total�pages�indexed�by�the�Search�Engines.�When�they�came�to�Netsmartz�to�upgrade�their�web�presence,�we�created�a�strategic�action�plan�that�led�to�tangible�results.�
THE�CLIENT
+ The�clientʼs�website�was�outdated�and�lacked�proper�SEO�architecture�with�features�like�patient�forms,�videos,�etc.
+ The�keywords�their�business�demanded�were�highly�competitive.
+ No�existing�ongoing�content�strategy�existed�for�new�posts�and�videos.
+ The�web�pages�were�not�optimized�for�SEO.
+ Inconsistent�NAP�(Name,�Address�and�Phone�Number)�led�to�data�confusion�in�local�search.
THE�CHALLENGES
Global Technology Solutions PartnerSINCE 1999
How We Identified The Loopholes On Chicago ENT’s Website And Developed A Strategic Action
Plan To Increase The Number Of Pages Identified By Google For Its Web Index
We never thought Internet marketing would
yield results at par. There were a
substantial number of new leads coming in
everyday. People around here found our
website to be the most trusted source for
information related to ENT care. Even after
so many years in profession, without a
doubt, the team at Netsmartz has delivered
what they promised and the results speak
on how competent they are.
Chicago ENT’s
~ Scott Simson
www.chicagoent.com
Toll�Free�Number:�800-501-6123
Our�robust�marketing�plan�and�efforts�produced�scalable�results�in�just�one�year.�Have�a�look�-�
Global Technology Solutions PartnerSINCE 1999
+ Designing�a�professional�responsive�website�to�convert�the�online�traffic�to�calls�and�emails.
+ Extensive�keyword�research.
+ High-quality�content�added�to�the�website�to�make�it�easier�to�rank�high�in�SERPs.
+ Installing,�monitoring,�and�tweaking�the�SEO�framework.
+ Paid�search�campaigns�targeted�specifically�toward�their�dental�services.
+ Top�SEO�practices�to�grab�first�page�ranking�on�all�major�search�engines.
+ Business�listings�claiming�on�Maps�section�of�Google�and�Bing.
+ Standardizing�their�Name,�Address�and�Phone�(NAP)�across�all�business�directories.
THE�STRATEGYWe�implemented�a�digital�marketing�strategy�within�their�budget�and�developed�key�metrics�to�help�them�reach�and�engage�current,�as�well�as,��potential�patients�throughout�their�service�areas.�Our�strategic�action�plan�included�-�
Local SEO Results
41% Increase in Page Views
320% Increase in Organic Traffic
28% Increase in Online Appointment Requests
41% 320% 28%
In�addition�to�increasing�web�traffic,�Chicago�ENT�saw�an�overall�boost�in�engagement�and�reach,�social�media�fans,�open�rates�and�click�through�rate,�and�exceptional�email�list�growth.�By�integrating�different�marketing�efforts,�they�saw�a�boost�in�their�digital�footprint�as�a�whole.
Toll�Free�Number:�800-501-6123
Global Technology Solutions PartnerSINCE 1999
Google Ranking Results
Keyword�:�Chicago�ENT Search�Volume:��720�Searches�/�Months
Keyword�:�ENT�Specialist�in�Chicago Search�Volume:�160�Searches�/�Months
Result:�Went�From�Position�50+�to�#2�In�Google�Maps
Result:�Went�From�Position�#16�to�#1�In�Google�Maps�
Toll�Free�Number:�800-501-6123
Global Technology Solutions PartnerSINCE 1999
Google Ranking Results
Current Rank9
Current Rank4
Current Rank2
Current Rank1
Starting Rank
18Starting Rank
14Starting Rank
50+Starting Rank
16+
KeywordChicago�Sleep�Center
KeywordChicago�ENT�Doctors�
KeywordENT�Specialist�in�Chicago
KeywordChicago�ENT
ABOUT�NETSMARTZ
Who�we�areHeadquartered�in�Rochester,�New�York�and�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�over�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�have�worked�with�small�companies�to�Fortune�1000�clients.
Netsmartz�Global�Delivery�Center,�Chandigarh,�India
Toll�Free�Number:�800-501-6123
Developer
Toll�Free�Number:�800-501-6123
www.netsmartz.com
Like�to�find�out�more�about�our�Digital�Marketing�services?If�you�would�like�to�learn�more�about�how�we�can�help�your�business�thrive�with�Digital�Marketing�and�become�more�profitable,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.
HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166
Chandigarh�(Development�Center)Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200
Mohali�(Digital�Marketing�Center)
T-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�India
Gurgaon�(Development�Center)9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001
Oslo�(Sales�Office)Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546
Singapore�(Sales�Office)
16�Raffles�Quay,�#33-03�Hong�leongBuilding,�Singapore�048531Phone:�+65-9450-4800
GLOBAL�ADDRESSES
LOS�ANGELES
Global Technology Solutions PartnerSINCE 1999
ROCHESTER��������LOS�ANGELES�������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI�������GURGAON
Global Technology Solutions PartnerSINCE 1999
Toll�Free�Number:�800-501-6123
Rochester,�NY�(Headquarters)332�Jefferson�RoadRochester,�NY�14623Phone:�1-585-340-1166
Irvine,�CA�(Sales�Office)
200�Spectrum�Center�Dr�Irvine,�CA�92618
Toronto�(Sales�Office)545�King�St�W,�ON�M5V�1M1,
Toronto,�Canada�
Phone:�1-647-542-0114