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Writing Effective Brochure Copy
• The brochure copy is just as important as the design– Good copy should speak to
the potential client in a way that is easy to skim through and comprehend quickly
– Good brochures should have several key factors• Easy to read• Good layout• Clear call to action
Writing Effective Brochure Copy
Rickhanz
Writing Effective Brochure Copy
Quick, concise and simple– The goal: The reader should know
everything about your company within 30 seconds• Who you are• What you do• Why they need you• How to contact you
– Short, easy to read sentences work best– Do not exceed high school age reading
level
AdrianTNT
Layout– Layout should lead the reader through your
thought process• Simple layout with bullets
– Emphasize certain points with accented bullets or highlights
– Line spacing• Always use at least 1.5 spacing
– Indentation• Try not to go all that way to the edge of the page
Writing Effective Brochure Copy
Call to Action: Not only provides interaction with customers, but also allows you to gauge the effectiveness of a campaign– Have deadline within a week– Give clear instructions on how to participate
• Call, email, text, etc.
– List location and hours along with call to action
– Include a reference code along with each campaign to determine which is best
Writing Effective Brochure Copy
The End.
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Writing Effective Brochure Copy