How to Write a Press Release

What is a Press Release?

•A factual announcement sent to the media to be used as a news item.

•Sent by businesses,organizations, individuals andgovernment agencies

What you want to communicate

• The facts:– 5 W’s and an H

•Who?•What?•When?•Where?•Why?•Oh, yeah. How?

Parts of a Press Release

• Headline(s)• Lead• The body

– The facts.– The quotes.– The down and dirty.

• Each part should retell the story